LATICRETE Announces 2020 Product Launches at Total Solutions Plus

November 12, 2019, Bethany, Conn. — At the 10th annual Total Solutions Plus conference, LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, gave attendees an exclusive sneak peek at two 2020 product launches that will move the needle forward for the industry.

SPECTRALOCK 1 pail

SPECTRALOCK 1 grout will launch in 2020

 

 

 

 

 

 

 

 

 

 

 

SPECTRALOCK(R) 1 is a pre-mixed, stain-proof grout with epoxy performance offering superior strength, rapid curing and the ability to be submerged while meeting more standards under ANSI A118.3 than any other pre-mixed grout on the market.

LATICRETE(R) SELECT-BOND(TM) is an adhesivesystem consisting of a highly-versatile, polymer-modified adhesive designed to be used either alone or with one of three LATICRETE SELECT-BOND Kits— Rapid, Non-Sag, and High-Performance— for additional performance enhancements.

SELECT-BOND packaging

LATICRETE SELECT-BOND adhesive system will launch in 2020

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The LATICRETE SELECT-BOND system enables contractors to reduce the cost of inventory and the ability to create whatever adhesive is needed on the job-site. Both products will be available for purchase in early 2020.

“With Total Solutions Plus bringing the tile industry together each year, we knew this would be the best place to share our significant product advancements with the industry,” said LATICRETE Director of Product Management Spencer Maheu. “SPECTRALOCK 1 and LATICRETE SELECT-BOND are two new products that stand for everything we believe about addressing our customers’ pain points and helping LATICRETE users efficiently deliver installations that last a lifetime. We want the market to expect more from their products, in the performance and value they deliver, and nothing speaks to that better than SPECTRALOCK 1 and the LATICRETE SELECT-BOND adhesive system.”

With nearly 2,000 team members worldwide, LATICRETE operates in 100 countries and continues to build upon the legacy and values founded by Dr. Henry M. Rothberg and Lillian Rosenstock Rothberg to simplify the installation process with cutting-edge technology, improve the durability of buildings and create lasting customer relationships by manufacturing safe, innovative building materials and treating customers, employees and partners like family. For more information, visit www.laticrete.com.

Crossville Launches Jazz Age Porcelain Tile Collection

Crossville, Tennessee – Crossville, Inc. has launched the Jazz Age porcelain tile collection. This unique collection captures the look of traditional hardwood floors with an authentically-aged patina. Inspired by the character and style of the flooring found in a nightclub of the 1920s or ‘30s, Jazz Age’s surface visual features touches of distressing and marks that would occur over time in bustling, busy venues.

barstools at a bar

Jazz Age by Crossville

“The collection has a very European feel,” explains Lindsey Waldrep, Crossville VP of marketing. “It looks like wood in buildings, cafes, and clubs that have stood the test of time.”

She goes on to describe the details of the surface visual that are achieved through Crossville’s digital plus technology.

“We developed Jazz Age so that each detail on the tile planks tells a story. You’ll see what appears to be wear from nightly dancing on the wood graining, and we mimicked the high-low sheen club floors get from waxing. We even included the look of scuffs and subtle undulations that would come from chair legs and tapping feet.”

Waldrep points out that all these authentic, timeworn wood details are interpreted in durable and enduring porcelain tile that is ideal for high traffic and wet areas in which true wood could never be specified.

“Jazz Age is a distinct evolution in wood-look tile that will give designers a great alternative for so many projects and unique applications,” she shares.

The collection’s four wood-look hues (Louis, Duke, Count, and Billie) offer natural tones with lasting appeal and are offered in an 8” x 48” plank tile size that makes the wood appearance even more convincing. Two mosaic options—the standard 2”x2” square mosaic and a fashionable herringbone mosaic—invite creativity to complete any design. The covebase and bullnose trim allow for fully finished looks.

In contrast to its true wood predecessor, Jazz Age is easy to clean and maintain, even in high traffic areas in commercial or residential settings.

For more information on this collection, visit crossvilleinc.com.

An Age-Old Graining Technique Meets Digital Technology in Story Teller, the Latest Porcelain Tile Collection From Crossville

The Look of the Ancient Art of Cerusing Results in Nuanced Tile Style in Four Color Pairings

Crossville, Tennessee – Crossville, Inc. has announced the launch of its new Story Teller porcelain tile collection. This unique wood-look collection captures the graining effect achieved through the antique art of cerusing with modern digital technology to provide a mirrored, light-and-dark woodgrain appearance. Cerusing is a 16th-century contrasting technique developed to highlight the graining of wood, yet its stunning effects are as current today as when they were first discovered long ago.

Story Teller in Fact

Story Teller in Fact

“Story Teller has a key story to tell. Apart from being a beautiful and very realistic wood in porcelain tile, it also works as four color pairs. These are light and dark versions of tones inspired by cerusing and reverse cerusing,” explains Scott Jones, Crossville director of product development. “If a designer wanted, Story Teller offers built-in coordination for wall-to-floor or floor-to-floor transitions.”

Each of Story Teller’s four pairs of colorways—Satiric and Serious, Falsity and Fact, Villain and Hero, and Evil and Good—is designed to reflect the pale and deepened tonalities generated by this cerusing process.The contrasts offer visual transitions between floors and walls and strike a unique balance in design.

Story Teller in Satric

Story Teller in Satric

Story Teller comes in a 6” x 48” plank tile size that is ideal for creating a variety of custom tile patterns. Designers may also incorporate the collection’s standard 2”x2” square mosaic or the 1”x6” brick mosaic to add interest to any design. Additionally, the covebase and bullnose trim finish installations in style.

Responsibly manufactured in the U.S., Story Teller is suitable for interior floors and walls and covered exterior walls in commercial and residential settings. It’s a certified porcelain product and GreenSquared certified.

For more information on this collection, visit crossvilleinc.com.

ARDEX Introduces ARDEX FEATHER FINISH XF™

Aliquippa, PA (November 4, 2019) – ARDEX Americas, a leader in the manufacture of specialty building products, announced today the launch of ARDEX FEATHER FINISH XF™ Self-Drying, Cement-Based Finish Underlayment.

ARDEX FEATHER FINISH XF joins ARDEX FEATHER FINISH® and ARDEX’ full line of high-quality patching compounds designed to eliminate flooring installation problems associated with disbonding, crumbling, mold, mildew and staining. 

Like classic ARDEX FEATHER FINISH, ARDEX FEATHER FINISH XF is a self-drying, finishing underlayment, designed to provide a smooth surface prior to the installation of floor covering over a variety of substrates. It installs from a true feather-edge, up to unlimited depth in defined areas and can receive floor coverings in as little as 15 minutes. Also suitable for castor wheels, ARDEX FEATHER FINISH XF is mold and mildew resistant.

Jody Proudfit, ARDEX Product Category Manager Patching and Finishing, said, “ARDEX FEATHER FINISH XF is a welcome addition to our patching solutions. It’s a great product that you can trust to deliver the highest quality just like our classic FEATHER FINISH.” He added, “FEATHER FINISH XF offers our customers another excellent choice when it comes to patching solutions, one worthy of carrying the esteemed FEATHER FINISH brand.”

To learn more about the ARDEX FEATHER FINISH XF, and all of our patching solutions, please visit www.ardexamericas.com.

Tile Applications are “Grout-Ready” in just 4 Hours with Bostik’s BAM™

Introducing BAM, Bostik’s latest high-performance, fiber-reinforced tile mortar. Formulated with RapidCure™ Technology, BAM™ offers maximum performance for installations of large and heavy tile, glass tile, mosaics, quarry, porcelain, ceramic, most natural stone tiles, and even gauged porcelain tile / panels.

Most notably, its RapidCure Technology allows for a consistent cure resulting in tile being ready for grouting in just 4 hours. Additionally, BAM delivers exceptional bond strength that exceeds ANSI 118.15 requirements.

Ideal for use over various sheet membranes, BAM can also be used over properly prepared concrete; cement backer boards; masonry; concrete block; mortar beds; cement terrazzo; structurally sound exterior grade plywood (interior / dry use only); existing, well-bonded vinyl composite tile (VCT); existing tiles; cutback adhesive residue (dry only) and various anti-fracture and waterproofing membranes.

According to Adam Abell, Bostik’s Market Manager, Tile & Stone Installation Systems, “As our industry advances, the ‘need for speed’ becomes more and more of a reality. BAM not only cures rapidly, it may be installed on top of a wide variety of substates. Installations with BAM make it possible for tile contractors to confidently leave the jobsite on or even before scheduled completion times… and get right over to their next project. Floors can be ‘traffic-ready’ in record time.”

Tile of Spain Companies Forecast Tile Trends for 2020

Miami, FL October 2019 – Tile of Spain manufacturers traveled to Italy last month to showcase their latest collections at Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings. The annual week-long event brings together architects, interior designers, and tile producers to explore the latest innovations and trends in the ceramic tile sector.
As Europe’s number one ceramic production and export, Spain is a regular participant at the show. This year, over one-hundred Spanish ceramic manufacturers, unveiled their latest offerings in a preview for what’s to come in 2020.

Modernized Marble

Traditional inspired ceramic materials such as marble have been modernized to adapt to the contemporary styles of 2020. Highly sought after luxurious designs typically reserved for floor tiles, have been converted into large ceramic slabs now used for countertops, bathroom vanities, walls and more.

Baldocer-Titanium

Wood Look Reinvented

The natural wood look has been a staple in the tile industry for years. Thanks to innovations in ink and frit technology, collections mimicking natural lumber will remain popular in 2020. This year, tile manufacturers will reinvent the look in an abundance of colors, details and applications, for a one-of-a-kind look.

Realonda, Sequoia

Industrial Chic

In contrast to the warm rustic feel of wood look tile, we start to see an emphasis on urban design in 2020. Concrete and stone-look tile enriches environments with a chic aesthetic while opening the door to endless unique style options.

Vitacer, Forge

Large Scale Patterns

For years, the demand for tile was focused on minimalism and simplistic designs. In 2020 we will see a shift towards ceramic tiles with big, bold patterns that instantly catch the eye. Available in a multitude of shapes and color schemes, large pattern tiles are perfect as an accent piece, in an understated space, turning surfaces into true works of art.

Peronda-FS Blume

A Return to Color

To match the rise of the large-scale patterns, we return to a stage in which the ceramic acquires a more decorative dimension, and color becomes the true protagonist. So long are the days of neutral color pallets and muted monotone spaces, 2020 is all about doses of blue, pink, yellow and green.

Deccoer-Arnold

An Age-Old Graining Technique Meets Digital Technology in Story Teller, the Latest Porcelain Tile Collection From Crossville

The Look of the Ancient Art of Cerusing Results in Nuanced Tile Style in Four Color Pairings

Crossville, Inc. has announced the launch of its new Story Teller porcelain tile collection. This unique wood-look collection captures the graining effect achieved through the antique art of cerusing with modern digital technology to provide a mirrored, light-and-dark woodgrain appearance. Cerusing is a 16th-century contrasting technique developed to highlight the graining of wood, yet its stunning effects are as current today as when they were first discovered long ago.

Story Teller in Evil and Good – bedroom

“Story Teller has a key story to tell. Apart from being a beautiful and very realistic wood in porcelain tile, it also works as four color pairs. These are light and dark versions of tones inspired by cerusing and reverse cerusing,” explains Scott Jones, Crossville director of product development. “If a designer wanted, Story Teller offers built-in coordination for wall-to-floor or floor-to-floor transitions.”

Each of Story Teller’s four pairs of colorways—Satiric and Serious, Falsity and Fact, Villain and Hero, and Evil and Good—is designed to reflect the pale and deepened tonalities generated by this cerusing process.The contrasts offer visual transitions between floors and walls and strike a unique balance in design.

Story Teller in Fact – kitchen

Story Teller comes in a 6” x 48” plank tile size that is ideal for creating a variety of custom tile patterns. Designers may also incorporate the collection’s standard 2” x 2” square mosaic or the 1” x 6” brick mosaic to add interest to any design. Additionally, the covebase and bullnose trim finish installations in style.

Responsibly manufactured in the U.S., Story Teller is suitable for interior floors and walls and covered exterior walls in commercial and residential settings. It’s a certified porcelain product and GreenSquared certified.

For more information on this collection, visit crossvilleinc.com.

EGE SERAMIK’S BAROCCO MAKES A BEAUTIFUL DESIGN STATEMENT

Barocco Versailles Turquoise and Turquoise.

Ege Seramik’s Barocco Series brings high design and a unique sense of style to any room. State-of-the-art inkjet technology combined with meticulous design workmanship have afforded Barocco to give the illusion of a “framed and textured,” decorative tile.

Barocco’s pressed and glazed porcelain collection is available in a glossy or matte finish.  The large format 12’x24’ and 24’x24’ tiles are complemented with Ege’s distinctive “Versailles” deco units.

According to Alp Er, Ege General Manager of Ege Seramik USA, “These striking designs are becoming quite popular. The brilliant colors of turquoise sharing the stage with the Versailles patterned surfaces make for a most romantic atmosphere… a true renaissance style.”

Because this new collection consists of durable, hard-wearing tile that is very easy to maintain,  the Barocco Series is  ideal for both residential and commercial applications.

Barocco White 24×24

HardieBacker Cement Board® with HydroDefense™ Technology

The first and only waterproof cement backer board now at select Lowe’s stores

HardieBacker Cement Board® with HydroDefenseTM Technology is the first of its kind. The waterproof composition is designed to eliminate extra time spent applying waterproof coating across the entire surface area of your wall project.

You can now find HardieBacker Cement Board with HydroDefense Technology at select Lowe’s stores. Head to Lowes.com for more information, including availability near you.

Polycor Launches New Hardscapes & Masonry Product Line

Global leader in architectural and commercial natural stone building products now offers sustainable and durable stone hardscapes products

STONE TYPE: INDIANA LIMESTONE
COLOR: FULL COLOR BLEND

Quebec City, October 16, 2019 – Polycor, the world’s largest natural stone quarrier is expanding into an entirely new market segment with the launch of its new Hardscapes & Masonry (H&M) product line this week at the Hardscape North America trade show in Louisville, Kentucky. The new product line was formed via mergers with Swenson Granite Works and Indiana Limestone Company, and most recently Elliott Stone. Leveraging these companies’ combined centuries of experience, Polycor is bringing unmatched expertise in the production of natural stone to landscape and masonry products, positioning Polycor Hardscapes & Masonry as the provider of choice for landscape architects and contractors across North America.

The new product line brings the aesthetics and durability of natural stone to the hardscapes market with easy-to-install products including pavers, pool coping, steps and treads, veneers, walls and caps, edging, accents, posts and ornamentals. Polycor Hardscapes & Masonry products are 100% natural stone that has been sourced responsibly and manufactured in the U.S.

“From the curb to the backyard, using natural stone truly pays for itself,” said John Machunis, Vice-President, Polycor H&M Sales. “We are confident and feel very strongly that our natural stone products will answer the market’s demand for organic materials with very low VOC emissions and impact on the environment. Not only is natural stone sustainable, it also meets the aesthetic and performance needs of modern design and in many cases easy to install.”

Polycor natural stone hardscapes and masonry products are well-suited for landscaping and outdoor applications that withstand freeze-thaw cycle in northern climates and the scorching heat of southern summers. Natural stone products also resist cracking, flaking and discoloration, maintaining their natural and unique appearance throughout their lifespan.

In addition, natural stone products are inherently more sustainable than some alternatives, potentially contributing to green building codes and standards.

The Polycor family of companies now includes 1,200 employees, more than 50 quarries and 18 factories across North America and Europe, plus 9 retail stores and 11 offices worldwide.

For more information, including product information, inspirations galleries and how-to guides, visit https://hardscapes.polycor.com.

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