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In a video, Francesca Molteni shows the uniqueness of Italian ceramic



For over 40 years, Ceramics of Italy has been the trademark that symbolises the Italian ceramic industry both in Italy and throughout the world. It is synonymous of ceramic bearing the Made in Italy label and of the core values of our industry. It is used for all the promotional initiatives of the association itself and the individual companies that manufacture ceramic in Italy. It now appears in the title of the advertisement campaign video that film director Francesca Molteni has been asked to produce.

In just over one minute, the video “Ceramics of Italy – Ahead of our Time” expresses, in an evocative and emotional manner, everything that only Italian-made ceramic can represent: the richness, uniqueness and beauty typical of Italian ceramic tiles (not only those made in the past, but also those produced in the modern age), and the core values of the Made in Italy label that distinguish them. View it at https://www.ceramica.info/en/articoli/ceramics-of-italy-ahead-of-our-time/

“Ceramics of Italy -Ahead of our Time” expresses the cachet of Italian ceramic tile in a one-minute video

Tradition, history, culture, design, quality, beauty, product innovation and innovation of technological processes: all these values are universally attributed to the Italian ceramic industry alone.

The narration of the video explains, in an elegant, intuitive and unambiguous way, the extraordinary ability of Italian ceramic to bring together the opposites of past and future, which are represented by highly iconic landscapes (from the Mediterranean to the hills of Emilia, and finally Florence), historic ceramics and modern tiles used in major works of architecture (Hotel Parco dei Principi Gio Ponti + Dallara Parma 5+1AA + Teatro dell’Opera of Florence ABDR).

Finally, the payoff of the video: “Ahead of our Time*, a highly meaningful heading that enshrines what has always animated the very spirit of Italian creativity. According to one of the most authoritative dictionaries in the world, it means: *To have new ideas a long time before other people start to think in the same way (Collins English Dictionary)”.

This message is aimed at a North American audience and intends, in just a few seconds through a social media campaign, to promote the Italian ceramic tile industry and gain the loyalty of buyers of ‘Ceramics of Italy’, underlining that in this way “they are taking a piece of Italy home with them”.

It is the second film on ceramics directed by Francesca Molteni, who last year produced the docu-film Timeless Tiles: The Italian Legacy to celebrate the 25th anniversary of the Design Competition in North America, the objective of this campaign is that of making Made in Italy ceramic more competitive at international level, focusing on its totally unique and outstanding properties.

This promotional tool goes hand-in-hand with two further projects launched by the Italian ceramic industry, in other words the video of the campaign entitled The values of Ceramic and Mater Ceramica.

The advertisement campaign ‘The values of Ceramic’ is dedicated to the great number of positive and particular aspects of the material and involves 8 video-clips that will be distributed on social media to consumers and professionals. This promotional activity was created and developed in Italy and will be distributed on the European and the US market in spring.

The Mater Ceramica project has been devised as a historical and geographical map of Italian ceramic, constructing a virtual network of the hundreds of artistic and industrial hubs that are present throughout Italy, connecting cities, areas and regions.

Industry-Wide EPD Demonstrates North American Ceramic Tile has a Significantly Lower Global Warming Potential Compared to LVT

TCNA logo

ANDERSON, SC-Tile Council of North America (TCNA) announces the 2020 North American industry-wide Environmental Product Declaration (EPD) for ceramic tile has been certified by Underwriter’s Laboratories (UL) and published to UL’s publicly accessible database.  

This EPD, valid for the next five years, updates the previous North American industry-wide EPD for ceramic tile, which expired at the end of 2019. Effective immediately, products covered by the EPD can be used to satisfy architectural and green building specification criteria, including those established by LEED v4.1.  

Over 85% of North American ceramic tiles are covered by the EPD and specifically those from the following companies: American Wonder Porcelain, Arto Brick, Crossville, Inc., Dal-Tile Corporation, Del Conca USA Inc., Florida Tile, Interceramic USA, Ironrock, Porcelanite-Lamosa, Portobello America, Quarry Tile Co., StonePeak Ceramics Inc., and Vitromex USA, Inc.  

Simply stated, this industry-wide EPD is a report of the environmental footprint of the North American ceramic tile industry. The environmental impacts reported by the EPD are significantly lower than those reported by EPDs for flooring comprised of plastic based materials, such as luxury vinyl tiles and planks. In particular, a direct comparison to publicly available UL-Certified industry-wide EPDs for vinyl tile and rigid core board reveals the following:

  • Vinyl tile’s 75-year global warming potential and fossil fuel resource depletion are two and three times higher, respectively, than ceramic tile’s.
  • Rigid core board’s 75-year global warming potential and fossil fuel resource depletion are three and five times higher, respectively, than ceramic tile’s.

  “Global warming potential and fossil fuel depletion throughout the full life cycle of a product are key metrics in characterizing carbon footprint. Not only does the North American industry-wide EPD for ceramic tile evidence a generally low carbon footprint, it also shows ceramic tile to have the lowest overall impacts in photochemical oxidant creation (smog), ozone depletion, acidification, and eutrophication potential when compared to publicly available EPDs for competitive flooring materials,” said Bill Griese, TCNA’s Director of Standards Development and Sustainability Initiatives. “Ceramic tile is the proven green choice for the good of the environment.”  

For more information, please refer to the EPD Guide for North American Ceramic Tile  or the Guide to EPDs in the 2020 Tile the Natural Choice publication.

Coverings Connected – Day 2 Schedule

Today we are featuring the following opportunities: 
Live Webinars
11:00 a.m. – 12:00 p.m. EDT
Knowing Your Rights: Preparing for a Safety Inspection 
Mark Meriaux, Accreditation and Technical Manager, Natural Stone Institute and Jonathan Mitnick, Partner, CCS Stone, Inc. 

12:30 – 1:30 p.m. EDT
Growing Countertop Sales During COVID-19
 GK Naquin, NSI, President, Stone Interiors and Geoffrey Gran, Owner, The Countertop Factory Midwest and Frank Sciarrino, Chief Operating Officer/Managing Partner, Quote Countertops 

3:30 – 4:30 p.m. EDT
Leadership: The Right and Wrong of It (Young Professionals Only) 
Dr. Ashley Prisant, SHRM-CP, President, Square Peg Solutions 

On-Demand Content
Choose from the Top Tile Trends to How To Be Productive to Influencing the Influencers and everything in between

Engage Interviews
Join Irene Williams as she chats with leaders from across the tile industry. 

Digital Demo Stage
One of the most popular features at Coverings, we’ve converted the Live Installation Demonstration Stage into a Digital Demonstration Stage with how-to videos and product demonstrations.

Confindustria Ceramica honors Centura with 2020 North American Distributor Award

(Sassuolo, Italy—April 2020) This year, Ceramics of Italy is pleased to announce Centura Tile as the 2020 recipient of this coveted award. In light of the cancellation of the 2020 Coverings show in New Orleans due to COVID-19, the award was announced today at the virtual press conference on April 20 during Coverings Connected, the digital edition of the show, which will run April 20-23.  

Each year, Confindustria Ceramica (the Italian Association of Ceramics) honors an exemplary North American tile distributor with the prestigious North American Distributor Award. The winner represents a company that not only has a rich history and sells a diverse array of Italian ceramic products but also demonstrates a deep passion and knowledge of their trade and a desire to build awareness around the lasting and superior quality of Italian-made design. Through this dedication, these distributors make the influential presence of Italian ceramic tile in North America what it is today.

Centura at night

A jury including members of the Confindustria Ceramica Board of Directors and representatives from Italian tile manufacturers carefully deliberated and selected Centura as this year’s winner based on the following criteria: consistency, exemplary service as an Italian tile importer and distributor, a high caliber corporate image, inclination towards Ceramics of Italy products in recognition of their innovative design and technical qualities, and fair trade practices in relation to Italian manufacturers. Centura represents a brand that lives and breathes a dedication to sharing ceramics with North America, coast to coast. Not only do they have many long standing relationships with Italian tile manufacturers that date back up to 30 years, they also plan annual trips with architects and designers to the factories/showrooms of Sassuolo, Italy; host frequent seminars promoting Italian tile; and produce their own publications, Centura Magazine and Centura Outdoor Tile Guide, which feature many Ceramics of Italy brands front and center. While the award will be announced virtually at Coverings Connected, it will be presented in person to Ross Keltie, Vice President of Sales & Marketing, at  Cersaie – the world’s largest international exhibition of ceramic tile and bathroom furnishings – taking place in Bologna, Italy from September 28-October 2, 2020.

Centura was founded in 1933 in Toronto as Central Supply Company, and changed its name to Centura in the 1980s.

Centura was founded in 1933 in Toronto, Ontario by Don Cowie as Central Supply Company, and then changed to its current name in the 1980s. Since its founding over 80 years ago, Centura now has 13 locations and employs over 550 people across Canada, including Vancouver, Montreal, Toronto, Ottawa, Calgary and Halifax. The company is now co-owned by the Cowie family (Toronto), DelNet family (London) and the Maddalena family (Halifax). They have been carrying Italian products since the 1960s and today, ceramic tile makes up over 65% of the company’s sales.

Building Code Update Gives Designers Flexibility to Use Larger Exterior Adhered Porcelain Tile

TCNA logo

(Anderson, SC) – An update to the International Building Code (IBC) will allow designers to use adhered porcelain tiles as large as 48×48 inches or 36×72 inches on building facades.  The proposed change, driven by the International Masonry Institute (IMI) and the Tile Council of North America (TCNA), was certified by the International Code Council Board of Directors this month and will go into effect in the 2021 IBC.   

Prior to the update, the IBC limited adhered porcelain tile to a maximum of 24 inches on one side and a maximum of 3 square feet per tile. In common tile sizes, that means the largest permissible tiles were 20 inches x 20 inches and 12 inches x 24 inches. Advances in porcelain tile manufacturing have resulted in extremely large and extremely thin tiles, as thin as 1/8 inch, now being widely available. Moreover, tile setting mortar is now more resistant to tensile and shear forces, thanks to advances in polymer- modified Portland cement mortar technology.

The combination of these factors – thinner, lighter tiles and stronger mortars – already allow larger tiles to be successfully adhered to exterior facades. The 2021 IBC will make it possible for designers and builders to specify such without requiring the code variance process. 
 

With this update, designers, building owners, and construction professionals will have more flexibility to select tile as an alternative to precast concrete, metal panels, and other materials for building exteriors, expanding the tile market and work opportunities for qualified tile contractors and installers. 

About Tile Council of North America (TCNA)   TCNA is a trade association representing manufacturers of ceramic tile, tile installation materials, tile equipment, raw materials and other tile-related products. Established in 1945 as the Tile Council of America (TCA), it became the Tile Council of North America (TCNA) in 2003, reflecting its membership expansion to all of North America. 
 

The Tile Council is recognized for its leadership role in facilitating the development of North American and international industry quality standards to benefit tile consumers. Additionally, TCNA regularly conducts independent research and product testing, works with regulatory, trade, and other government agencies, and publishes installation guidelines, tile standards, economic reports, and promotional literature.

About International Masonry Institute (IMI) IMI, the labor-management partnership of the International Union of Bricklayers and Allied Craftworkers (BAC) and its signatory contractors, is committed to growing the market share of work for union contracting companies and their employees.

TCNA and Members Collaborate on Material Ingredient Transparency in Game-Changing Initiative

TCNA logo

(Anderson, SC)– Tile Council of North America (TCNA), the trade association representing producers of ceramic tile, tile installation materials, and related products in North America, announced a transformative collaboration to provide industry-wide material ingredient transparency. This collaboration, covering the ingredients from which ceramic tile and cementitious grouts and mortars are made, will produce a Material Ingredient Guide that includes Certified GreenScreen® Assessments of at least 30 of the raw materials most commonly used by the North American tile industry.  

Existing programs for material ingredient disclosure, such as the Health Product Declaration and the Declare Label, already provide vehicles for individual manufacturers to report what goes into their products. Building on these efforts, the North American ceramic tile industry’s Material Ingredient Guide will serve as a unified source to better understand the raw materials regularly used by the ceramic tile industry. “We want transparency to be synonymous with ceramic tile,” stated Bill Griese, TCNA’s Director of Standards Development and Sustainability Initiatives.  

“This initiative meshes very well with the industry’s WhyTile.com educational campaign,” stated Dan Marvin, Sr. Vice President of Operations for Ironrock and Chairman of TCNA’s Green Initiative Committee. “The Material Ingredient Guide highlights what we have been advocating for many years–that the naturally-occurring ingredients broadly used by the ceramic tile industry are ones you have heard of, ones you can pronounce, ones you can feel comfortable using in construction and living with day after day.”  

The Material Ingredient Guide, anticipated for completion by Fall 2020, is being authored by Tennessee-based WAP Sustainability Consulting, a leading consortium of sustainability experts who have extensive familiarity with the ceramic tile industry. The guide will build on the industry’s early adoption of transparency programs by seeking to unify and add perspective to the nearly 1,000 existing product transparency documents already created by ceramic tile, mortar, and grout manufacturers. Participating manufacturers will be clearly identified within the Guide and will have the ability to update their products’ proprietary documentation with validated and industry-supported data, making such products eligible for contribution at the highest level to green building programs such as LEED v4.1.  

The outcome of the Material Ingredient Guide will be two-fold. First, the library of GreenScreen® Assessments for the 30+ raw materials most commonly used by the industry will be accessible by participating manufacturers. From this library, manufacturers will be able to compile third party-verified material ingredient disclosures for their products-virtually on demand-when requested by the design community. Second, the Guide will provide manufacturers, specifiers, and designers with the information necessary to fully understand the industry’s material ingredient reporting and capitalize on opportunities for optimization credits in the LEED v4.1 rating system.  

“With this project, it is expected that the North American ceramic tile industry will become responsible for the largest number of third party-verified product ingredient reports in the market,” added Griese.  

Wes Sullens, Director of LEED for the U.S. Green Building Council commented, “The result of this collaboration within the tile industry will push the market forward and spark even greater innovation and consideration for healthier indoor environments. This work provides the marketplace with key information needed by those pursuing LEED green building certification as they select products.”  

“We applaud the TCNA for demonstrating industry leadership in chemical and material health with their sector-wide approach to GreenScreen® Assessments. This is a model for how other industry sectors can effectively pool resources to compile GreenScreen® Benchmark scores of chemicals in their products and optimize products for material health,” remarked Mark Rossi, Executive Director of the non-profit organization, Clean Production Action, and co-founder of GreenScreen®.

About Tile Council of North America (TCNA) TCNA is a trade association representing manufacturers of ceramic tile, tile installation materials, tile equipment, raw materials and other tile-related products. Established in 1945 as the Tile Council of America (TCA), it became the Tile Council of North America (TCNA) in 2003, reflecting its membership expansion to all of North America.   The Tile Council is recognized for its leadership role in facilitating the development of North American and international industry quality standards to benefit tile consumers. Additionally, TCNA regularly conducts independent research and product testing, works with regulatory, trade, and other government agencies, and publishes installation guidelines, tile standards, economic reports, and promotional literature.  

About WAP Sustainability Consulting WAP Sustainability provides clients with the information and tools they need to create credible, measurable and attainable sustainability programs. Services are driven by sound scientific data and an in-depth understanding of each client’s core business. Based in Chattanooga, Tennessee, WAP Sustainability has been helping a global roster of publicly traded, consumer product and building product companies as a sustainability resource for nearly 15 years. Learn more at www.wapsustainability.com.  

About GreenScreen® for Safer Chemicals and GreenScreen Certified™ GreenScreen® is a globally recognized tool designed to assess and benchmark chemicals based on hazard.  Companies and governments use GreenScreen® benchmark scores to identify chemicals of concern to human health and the environment, select safer alternatives, and to track and communicate their progress. GreenScreen® criteria and guidance are fully transparent and available for anyone to use.

Coverings Announces Installation & Design Award Winners for 2020

April 20, 2020 – ARLINGTON, Va. – Coverings (coverings.com), the largest international tile and stone exhibition and conference in North America, today announced the 18 projects receiving the coveted Coverings Installation & Design (CID) Awards for 2020. The CID Awards celebrate outstanding achievements in the design and installation of tile and stone in both residential and commercial projects.

“We were truly impressed with all of the project submissions we received for this year’s CID Awards program,” said Jennifer Hoff, president of Taffy Event Strategies, LLC, the event management company for Coverings. “However, there were 18 projects that superbly demonstrated the versatility of tile and stone. Coverings is honored to award and recognize their creative and sophisticated applications of tile and stone, each of which showcases the latest industry advances and trends.”  

A panel of editors and industry leaders evaluated the project submissions. The submissions were based on tile and stone execution, original usage and overall design and purpose. Special recognition was given to those projects exemplifying spectacular tile and stone applications.

Projects were awarded using eight categorical designations: Residential Tile Installation, Residential Tile Design, Residential Stone Installation, Residential Stone Design, Commercial Tile Installation, Commercial Tile Design, Commercial Stone Installation, and Commercial Stone Design. The CID Awards are sponsored by TileLetter, Tile Magazine and Contemporary Stone & Tile Design Magazine.

2020 CID Award winners and special recognition honorees are as follows:

2020 CID Award Winners: Design

Commercial Stone Design:

Redefining the Classic Brownstone
Materials Marketing
Chicago, Ill. 

Commercial Tile Design, Hospitality:

Mercado Little Spain
Juli Capella
New York, N.Y.

Commercial Tile Design:

Valley Plaza
Architecture Design Collaborative
Bakersfield, Calif. 

Residential Stone Design, Small:

Lux Modern Master Suite
Angela Todd Studios
Hood River, Ore. 

Residential Stone Design, Large:

One Man’s Home is Another Man’s Castle
Materials Marketing
Madison, Va.

Residential Tile Design, Large:

Ocean Reef
Armina Interiors
Ocean Reef Club, Fla. 

Residential Tile Design, Small:

New York Inspired Bathroom
Details Tile and Remodeling
McKinney, Texas

Residential Tile & Stone Design:

Bespoke Renovation
Empire Kitchen & Bath
Calgary, Alberta, Canada

2020 CID Award Winners: Installation

Commercial Stone Installation:

Christ Cathedral
Carnevale & Lohr, Inc.
Garden Grove, Calif. 

Commercial Tile Installation:

Hotel Bennett
David Allen Company
Charleston, S.C. 

Hotel Bennett David Allen Company Charleston, S.C.

Residential Stone Installation:

Corte Madera Pool Grotto Heritage Marble & Tile Inc. Corte Madera, Calif.

Portland White House 
Columbia River Tile & Stone Inc.
Portland, Ore. 

Residential Tile Installation:

Corte Madera Pool Grotto
Heritage Marble & Tile Inc.
Corte Madera, Calif. 

2020 CID Award Special Recognitions

Innovation in Tile:

12×12 Porcelain Tile as Roof Tile
Ironstone Strong, Ltd.
Sunset, S.C. 

International:

Museo de las Colecciones Naturales
COR Asociados
Alicante, Spain

Artistic:

Hand-Cut Kachemak Bay Steam Shower Tierra Tile Homer, Alaska

Hand-Cut Kachemak Bay Steam Shower
Tierra Tile
Homer, Alaska

Artistic:

RiverHouse – Bring the Outside In
KatiaTiles
Point Pleasant, Pa. 

Artistic:

Six Beautiful Butterflies
Custom Mosaic Creations, Inc.
Silverton, Ore. 

Artisan Installation:

Hand Cut Octopus Mosaic
Tierra Tile
Homer, Alaska

Each 2020 CID Award winner received $2,000. The honorees will be celebrated with an awards ceremony at Coverings 2021 and have their projects displayed via a specially designed flipbook and video at coverings.com

The CID Awards judging panel included Chris Abbate, Novità Communications; Eric Astrachan, Tile Council of North America; Scott Carothers, Ceramic Tile Education Foundation; Kristin Coleman, Novità Communications; John Cox, Cox Tile; Kelly Doyle, Frank Advertising; Dean Horowitz, commARCH; Kathy Meyer, Tile Council of North America; Jennifer Quail, i+D; Jennifer Richinelli, BNP Media/Stone World; James Woelfel, Artcraft Granite, Marble and Tile Co.; and Dacia Woodworth, Natural Stone Institute.

Coverings Connected Schedule – Day 1

Coverings Connected Schedule

Today we are featuring the following opportunities:

Live Webinars

11:00 a.m. – 12:00 p.m. EDT

Innovation: The Key to Success Through Color and Design

Leatrice Eiseman, CSA, Executive Director, Pantone Color Institute and The Eiseman Center for Color Information and Training

12:30 – 1:30 p.m. EDT

Full Spectrum Ceramics: Industry Solutions & Best Practices 2020

Ryan Fasan, Technical Consultant/Creative Development, Tile of Spain/Centanni Tile and Scott Conwell, FAIA, FCSI, LEED-AP, Director of Industry Development, International Masonry Institute

2:00 – 3:00 p.m. EDT

Digital Branding Live Chat

Dahlia El Gazzar, Dahlia+

On-Demand Content

Choose from the Top Tile Trends to How To Be Productive to Influencing the Influencers and everything in between.

Engage Interviews

Join Irene Williams as she chats with leaders from across the tile industry and beyond.

Digital Demo Stage

One of the most popular features at Coverings, we’ve converted the Live Installation Demonstration Stage into a Digital Demonstration Stage with how-to videos and product demonstrations.

Welcome to Coverings Connected!

Coverings Connected logo

If 2020 had gone according to plan, we would all be meeting today in New Orleans today at Coverings 2020. Alas, COVID-19 changed all that, but that doesn’t mean the innovation and information offered at the in-person show is lost. A lot of features are being presented via “Coverings Connected” — a virtual trade show developed by the Taffy Event Strategies, Coverings’ management company.

Visit coverings.com, where you can explore exhibitors, take advantage of learning opportunities – some with AIA and IDCEC CEUs — view Engage Interviews with industry leaders moderated by Irene Williams, see exhibitor  videos  and trend information.

Coverings Rock Stars 2019

The CID Award winners and Coverings Rock Stars will be celebrated all week long at coverings.com. On Tuesday, there is a special session for Coverings Rock Stars and young professionals, plus a Zoom networking happy hour from 4:30 p.m. to 5:30 p.m.  

The ever-popular Demo Stage is now a Digital Demonstration Stage with how-to –videos and product demonstrations to keep you up to date on materials and techniques. And there’s a connect feature that will put you in touch with others who are “attending” Coverings Connect and help you do business virtually.

And stay in touch with your peeps by sharing your experiences on social media with the hashtag #CoveringsConnected.

This morning — as you’re reading this story and exploring coverings.com — media is attending three hours of press conferences from Tile of Spain, Ceramics of Italy, Tile Council of North America, Ceramic Tile Distributors Association and National Tile Association. You’ll discover findings of those events on these digital pages as the week unfolds.

Wally Adamchik, President of FireStarter Speaking and Consulting.

Thursday is Contractor Day, with special features for contractors and installers. One of those is the webinar listed under Learning Opportunities from 12:30 – 1:30 p.m. by Wally Adamchik, President of FireStarer Speaking and Consulting. He’ll explore the findings of the NTCA Culture Survey, and discuss leadership in the face of COVID-19.

If you are looking for new products, head to coverings.com and search the Online Product Gallery/New Product Showcase. And I want to bring your attention to Lamosa (which you can also find here), which has taken virtual trade shows to a high level by providing a virtual booth. Load the page and you’ll be gently guided throughout the booth where new products are displayed with information icons that bring you to panels with detailed photos and specs about each product. There’s a diagram of the booth with red dots – click on the dots and you’ll be taken immediately to that “room” where you can view products at your own pace. Kudos to Lamosa for using technology to best effect to communicate its products to a worldwide audience.

Tour through Lamosa’s virtual booth at Coverings Connected.

This is a brave new world, and we at TileLetter are exploring it right along with you. Keep checking back here and on TileLetter on Facebook for ongoing news of the show as it unfolds this week.

Coverings Honors Emerging Professionals with 2020 Rock Star Awards

Coverings Rock Stars logo

April 16, 2020 – ARLINGTON, Va. – The Coverings Rock Star program recognizes emerging leaders in the tile and stone industry by awarding the best and brightest young talent.  Coverings (coverings.com), the largest international tile and stone exhibition and conference in North America, today announced the 14 winners of the prestigious 2020 Rock Star Awards.

The program commemorates its sixth year in 2020 and furthers Coverings’ mission to support the growth and success of the industry by distinguishing talented young leaders as well as fostering networking and educational opportunities.

“Coverings is honored to welcome this exceptional group of emerging leaders into the Rock Star program,” said Jennifer Hoff, president of Taffy Event Strategies, LLC, the event management firm for Coverings. “We look forward to seeing continued advancement and evolution for each of these young professionals as well as the impactful contributions they will continue to bring to the tile and stone industry.”

A committee of tile and stone industry leaders carefully evaluated nominations to select the 14 outstanding inductees for the sixth assemblage of Coverings Rock Stars. The 2020 Rock Star honorees represent a wide array of industry professions and include the following: 

Designer (1): 

  • Brennan Broome, Designer, EoA Group, Miami, Fla.

Distributor (1): 

  • Kristin Scholemer, Owner, Calia Stone, Chicago, Ill.

Fabricator (1): 

  • Michaela Steinbach, General Manager, Mario & Son, Liberty Lake, Wash.

Installer (5): 

  • Illisha Harris, Owner, Lead Designer and Installer, Coastal Custom Tile and Design, Swansboro, N.C.
  • Janice Hill, Project Manager, DW Sanders Tile & Stone Contracting, Inc., Marietta, Ga.
  • Ulas Maris, Stone and Tile Installer, Maris Tile Pro, East Moriches, N.Y.
  • Joseph Mattice, Owner and Installer, On the Level, Simpsonville, S.C.
  • Trey Toca, President, Toca Flooring, Metairie, La.

Manufacturer (2): 

  • Arturo Duarte, USA Commercial Manager, CREST, Monterrey, Mexico
  • Brittany Storm, Sustainability Manager, MAPEI, Deerfield Beach, Fla.

Other (PR Firm) (1): 

  • Kristin Coleman, Vice President, Novità Communications, New York, N.Y.

Other (Technology) (1): 

  • Raj Katta, Technology/Functionality Specialist, Stone Grid, LLC, Windermere, Fla.

Retailer (1): 

  • Jimmy Bellew, Owner, Bellew Tile, Sandwich, Mass.

Trade Association (1): 

  • Ryan Marino, Standards, Development and Research Manager, Tile Council of North America, Anderson, S.C.

Each 2020 Rock Star Award winner received a gift card and will be recognized during Coverings Connected. Featured programming geared toward young professionals will include a webinar session entitled, “Leadership: The Right and Wrong of It,” by Dr. Ashley Prisant, SHRM-CP, Tuesday, April 21 at 3:30 p.m. EDT. This will be followed by a Zoom Networking “Happy Hour” at 4:30 p.m. 

The honorees will also be celebrated with a luncheon at Coverings 2021 and a year-long professional feature profile at coverings.com

To learn more about the Coverings 2020 Rock Stars, please visit coverings.com/coverings-rock-stars.

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