An Age-Old Graining Technique Meets Digital Technology in Story Teller, the Latest Porcelain Tile Collection From Crossville

The Look of the Ancient Art of Cerusing Results in Nuanced Tile Style in Four Color Pairings

Crossville, Tennessee – Crossville, Inc. has announced the launch of its new Story Teller porcelain tile collection. This unique wood-look collection captures the graining effect achieved through the antique art of cerusing with modern digital technology to provide a mirrored, light-and-dark woodgrain appearance. Cerusing is a 16th-century contrasting technique developed to highlight the graining of wood, yet its stunning effects are as current today as when they were first discovered long ago.

Story Teller in Fact

Story Teller in Fact

“Story Teller has a key story to tell. Apart from being a beautiful and very realistic wood in porcelain tile, it also works as four color pairs. These are light and dark versions of tones inspired by cerusing and reverse cerusing,” explains Scott Jones, Crossville director of product development. “If a designer wanted, Story Teller offers built-in coordination for wall-to-floor or floor-to-floor transitions.”

Each of Story Teller’s four pairs of colorways—Satiric and Serious, Falsity and Fact, Villain and Hero, and Evil and Good—is designed to reflect the pale and deepened tonalities generated by this cerusing process.The contrasts offer visual transitions between floors and walls and strike a unique balance in design.

Story Teller in Satric

Story Teller in Satric

Story Teller comes in a 6” x 48” plank tile size that is ideal for creating a variety of custom tile patterns. Designers may also incorporate the collection’s standard 2”x2” square mosaic or the 1”x6” brick mosaic to add interest to any design. Additionally, the covebase and bullnose trim finish installations in style.

Responsibly manufactured in the U.S., Story Teller is suitable for interior floors and walls and covered exterior walls in commercial and residential settings. It’s a certified porcelain product and GreenSquared certified.

For more information on this collection, visit crossvilleinc.com.

ARDEX Introduces ARDEX FEATHER FINISH XF™

Aliquippa, PA (November 4, 2019) – ARDEX Americas, a leader in the manufacture of specialty building products, announced today the launch of ARDEX FEATHER FINISH XF™ Self-Drying, Cement-Based Finish Underlayment.

ARDEX FEATHER FINISH XF joins ARDEX FEATHER FINISH® and ARDEX’ full line of high-quality patching compounds designed to eliminate flooring installation problems associated with disbonding, crumbling, mold, mildew and staining. 

Like classic ARDEX FEATHER FINISH, ARDEX FEATHER FINISH XF is a self-drying, finishing underlayment, designed to provide a smooth surface prior to the installation of floor covering over a variety of substrates. It installs from a true feather-edge, up to unlimited depth in defined areas and can receive floor coverings in as little as 15 minutes. Also suitable for castor wheels, ARDEX FEATHER FINISH XF is mold and mildew resistant.

Jody Proudfit, ARDEX Product Category Manager Patching and Finishing, said, “ARDEX FEATHER FINISH XF is a welcome addition to our patching solutions. It’s a great product that you can trust to deliver the highest quality just like our classic FEATHER FINISH.” He added, “FEATHER FINISH XF offers our customers another excellent choice when it comes to patching solutions, one worthy of carrying the esteemed FEATHER FINISH brand.”

To learn more about the ARDEX FEATHER FINISH XF, and all of our patching solutions, please visit www.ardexamericas.com.

Expanded Opportunities at Las Vegas Market & The International Surface Event

Leading Design Trade Shows Cooperate to Facilitate Cross-Market Opportunities

Benefiting the retail and design community, Las Vegas Market and The International Surface Event announced today a partnership for the upcoming markets in January 2020. The collaborative effort provides buyers with free and continuous shuttle service between the two market’s exhibit venues – the World Market Center Las Vegas and the Mandalay Bay Convention Center – on Tuesday, Jan. 28, and Wednesday, Jan. 29, from 9:00 a.m. to 6:00 p.m., as well as free access to both events. Qualified registrations are free, although attendees will be required to register separately for each show.

Las Vegas Market is a world-class experience that’s simple, efficient, and exciting for exhibitors, designers and buyers. Explore and source from over 4,300 complimentary resources in furniture, home décor & gift products on the Las Vegas Market state-of-the-art campus located in downtown Las Vegas, just a 15-minute ride away from the Mandalay Bay Convention Center where The International Surface Event exhibition is being held. Register for Las Vegas Market

“Las Vegas Market is delighted to partner with The International Surface Event and its three major floor coverings tradeshows to provide marketgoers with new shopping opportunities within related product categories,” said Dorothy Belshaw, executive vice president, chief marketing and digital officer for International Market Centers. “This collaboration will bring more visitors to Las Vegas Market and provide our tenants with new potential sources of business, new channels of retail distribution and new connections with buyers.”

Each January, industry from around the globe flocks to Las Vegas for market at The International Surface Event (TISE): SURFACES | StonExpo/Marmomac | TileExpo, the largest North American floor covering, stone, and tile industry event. TISE is a discovery for the senses as thousands of surface material brands are presented in over 800 exhibit spaces offering their newest product launches, expanded product lines, equipment innovations, tools, and technology, the latest in installation techniques, and so much more | all across an expanse of over 1 million square feet of facility incorporating exhibits, show features, product showrooms, demonstrations, and educational opportunities. Register for The International Surface Event

“TISE’s vision is to create a space where buyers and sellers gather to purchase products, gain design inspiration, and develop their businesses. The Las Vegas Market expands this opportunity for retailers and designers through this collaboration,” said Dana Hicks, Show Director, The International Surface Event. “TISE and LVM are two crucial events for retail and design industry professionals. This opportunity to extend their buying and sourcing possibilities concurrently in Las Vegas, while facilitating cross shopping by buyers in related home product categories, adds­­ convenience and saves valuable time. We look forward to hosting Las Vegas Market attendees at TISE 2020.”

Winter 2020 Las Vegas Market runs Jan. 26 – 30, 2020, at World Market Center Las Vegas, and The International Surface Event runs January 27 – 30, 2020, at the Mandalay Bay Convention Center. Additional information on the details of the partnership, shuttles, etc., visit www.intlsurfaceevent.com/en/lasvegasmarket.

Tile Applications are “Grout-Ready” in just 4 Hours with Bostik’s BAM™

Introducing BAM, Bostik’s latest high-performance, fiber-reinforced tile mortar. Formulated with RapidCure™ Technology, BAM™ offers maximum performance for installations of large and heavy tile, glass tile, mosaics, quarry, porcelain, ceramic, most natural stone tiles, and even gauged porcelain tile / panels.

Most notably, its RapidCure Technology allows for a consistent cure resulting in tile being ready for grouting in just 4 hours. Additionally, BAM delivers exceptional bond strength that exceeds ANSI 118.15 requirements.

Ideal for use over various sheet membranes, BAM can also be used over properly prepared concrete; cement backer boards; masonry; concrete block; mortar beds; cement terrazzo; structurally sound exterior grade plywood (interior / dry use only); existing, well-bonded vinyl composite tile (VCT); existing tiles; cutback adhesive residue (dry only) and various anti-fracture and waterproofing membranes.

According to Adam Abell, Bostik’s Market Manager, Tile & Stone Installation Systems, “As our industry advances, the ‘need for speed’ becomes more and more of a reality. BAM not only cures rapidly, it may be installed on top of a wide variety of substates. Installations with BAM make it possible for tile contractors to confidently leave the jobsite on or even before scheduled completion times… and get right over to their next project. Floors can be ‘traffic-ready’ in record time.”

Timeless natural stone showcases luxury retail with a full system from CUSTOM

Westfield Valley Fair is the highest sales volume shopping center in California – the state with the most space dedicated to retail. Over the course of three years, $1.1B was spent to renovate this property in the heart of Silicon Valley, and expand the mall from 1.5M to 2.2M total square feet. Already a highly popular tourist attraction, the upscale center added 150 new stores with a focus on luxury brands. This extensive enhancement included installing 360,000 sq. ft. of natural stone, porcelain and glass tile with a full system from Custom Building Products. 

The objective for Valley Fair was “contemporary yet timeless,” which is the very essence of designing with natural stone. Over 240,000 sq. ft. of limestone, marble and sandstone were imported from Italian and Tunisian quarries in 90 full-sized shipping containers. Most of the stone was fabricated into honed 24” equilateral triangles and laid out in solid color, full-diamond and diamond bleed-out patterns that add tremendous sophistication to the site. 

Northern California Tile and Stone (NCTS), an NTCA Five-Star Contractor based in Sacramento, Calif., performed the work on both the renovation and expansion phases of the project. Performing demolition work, preparing the surface and setting pavers while the center remained open for business required tightly coordinated night work. To meet the aggressive schedule and minimize the impact on shoppers, a high-performance, rapid-setting system of tile installation products was chosen. 

Surface preparation

After removing existing tile, the slab was lightly shot-blasted to ICRI Concrete Surface Profile 3. This opened up the concrete to provide a clean surface for bonding an underlayment to bring the floor within tolerances for large-format stone tile. The low-prep CustomTech® flooring preparation products selected for the project do not always require this step, but given the age and condition of the slab, shot blasting was recommended to ensure the best bond to the substrate. TechPrime™ A Advanced Acrylic Primer was diluted 3:1 with three parts water and applied with a soft-bristle push broom to help drive the mixture into the substrate. This highly versatile primer and sealer can be used to prepare both porous and non-porous substrates for leveling. 

TechLevel 150 Self-Leveling Underlayment was pumped throughout the project to achieve a truly flat floor.

A smoothing tool is used to take TechLevel 150 Self-Leveling Underlayment to a feather edge at low spots in the slab.

After the primer dried, TechLevel™ 150 Premium Calcium Aluminate Based Self-Leveling Underlayment was poured to an average depth of 1/4”. High flow TechLevel 150 was pumped over the extensive concourses but also barrel mixed in the smaller areas as the prep work drew to a close. This super-fluid leveler can be batch mixed or inline mixed to scale for jobs of all sizes and the leveling work was self-performed by installers from NCTS. With a compressive strength greater than 4300 psi, TechLevel 150 is suitable for most projects and can be poured up to 1.5” per lift while resisting cracking. 

“We had great feedback from installers that had used other leveling products,” offered Erik Johnson, Project Superintendent with NCTS. “TechLevel 150 was a big factor in the successful outcome of the whole project. The tolerances were tighter, and we were not fighting substrate differences or seeing lippage.” 

To protect the natural stone on the mall’s busy concourses, RedGard® Waterproofing and Crack Prevention Membrane was specified throughout the project. RedGard controls in-plane crack transmission up to 1/8” in tile and stone floors and exceeds the requirements of ANSI A118.12 for crack isolation. This ready-to-use elastomeric membrane was primarily applied with an airless spray rig due to the immense size of the shopping center. A thickness of 40 wet mils of RedGard was achieved with two coats and subjected to quality control inspections with digital calipers. RedGard was also used in the new and renovated restrooms to provide waterproofing protection exceeding ANSI A118.10.  

Tile installation 

Both the renovated and new areas of the mall were set with 24” marble and limestone triangle pavers as well as 18” sandstone. All of the large-format stone on floors was set with Complete Contact-LFT Premium Rapid Setting Large Format Tile Mortar. This polymer-modified full contact mortar is especially designed for installing large and heavy materials on floors where it can eliminate back buttering with improved mortar transfer. Complete Contact is quite fluid to help wet out the back of the tile, yet holds ridges to support large pavers and the deeper notch trowels needed to install them. Crucial to fast-track renovations like Valley Fair, tile can be grouted in two hours and light foot traffic can be allowed in as little as four hours. High-performance Complete Contact-LFT also exceeds ANSI A118.15F for demanding, heavy duty applications like the mall. 

Complete Contact-LFT Mortar allowed installers to meet the minimum 95% coverage required for natural stone.

Directional troweling and SuperiorBilt Premium Notch trowels helped prevent voids beneath the tile.

The NCTS installers on the project employed back buttering and then lifted each tile to ensure the 95% minimum mortar coverage rate needed with natural stone. They used SuperiorBilt® Premium Notch trowels that are designed to promote ridge collapse and mortar transfer. Crew members were impressed by the strength of the SuperiorBilt margin trowel’s weld points, which held up over months of lifting the heavy, fully embedded stone.

“We had a quality end product and a minimal punch list because of good coverage with the right product, the right trowels and proper technique,” said Eric Witcher, General Manager of NCTS. “This was huge!”

Installing both glass mosaics and 12” x 24” porcelain tile on walls called for a versatile, high-performance, polymer-modified mortar. ProLite® Premium Large Format Tile Mortar was specified for both of these hard-to-bond-to materials in vertical assemblies that were installed in restrooms and accent areas off the main concourses. ProLite offers high bond strength in a lightweight formula with excellent handling characteristics. 40% lighter than traditional mortars, ProLite will not sag on walls or slump on floors, and exceeds ANSI A118.15TE for thixotropic performance and extended open time for adjustment.  

“We love ProLite!,” said Witcher. “It is so versatile – just a great product.” 

Grouting

Nearly all the tile on the project was grouted with Prism® Ultimate Performance Cement Grout.  Prism’s calcium aluminate-based formula delivers consistent color without mottling or shading and it will not contribute to efflorescence. Recycled content and fine aggregate sand provide a smooth consistency that is easy to clean as well as 30% lighter than other grouts. With high early strength and dense, stain-resistant joints, Prism was the perfect choice for Valley Fair’s rapid-setting requirements.  

Prism Ultimate Performance Grout was installed on walls as well as high-traffic floors in all concourses.

“I have used a lot of grout in my lifetime and Prism is awesome stuff!” offered Johnson. “We had great production rates because it is so easy to use and the rich color was completely consistent throughout.”  

“We had no issues due to traffic,” added Witcher. “Any other product would have been damaged; I was shocked to see how well it held up.” 

Soft movement joints at perimeters and intervals in the field were placed and filled with permanently flexible sealant per TCNA Detail EJ171.

Prior to grouting, the honed – and therefore more porous – natural stone pavers were sealed with Aqua Mix® Sealer’s Choice® Gold. Sealer’s Choice is a premium, natural look, water-based penetrating sealer that provides maximum stain protection while allowing moisture vapor transmission. After curing, the Prism cement grout was also sealed. For added chemical resistance due to cleaning regimens, restroom floors were grouted with CEG™-Lite 100% Solids Commercial Epoxy Grout. 

TCNA guidelines were carefully adhered to throughout the project, including Detail EJ171. In accordance with EJ171, movement joints were placed every 20 feet on ground and every 12 feet on suspended slabs. Soft joints were included at all perimeters and changes of plane, with additional accommodation made for tile exposed to sunlight. Joints were filled with Commercial 100% Silicone Sealant, which remains permanently flexible to protect tile and grout in the assembly from expected movement. “The silicone was an excellent color match to the grout,” said Johnson. “It is hard to see the movement joints – just as it should be.”

24” equilateral triangles of marble and limestone were set in full diamond and diamond bleed patterns.

With a full system of surface preparation, tile-setting, grout and care products from CUSTOM, Westfield Valley Fair qualified for a 20-year installation warranty. 

“Custom’s technical rep invested a lot of time with our general contractor and our architect, and they utilized all of their assets and resources to help wherever needed,” said Witcher. 

“I’ve worked with Custom for 30 years,” added Johnson. “They show support and advocacy from beginning to end on every project.”

Six different natural stones featuring Italian marble were used to create the signature atrium mosaics.

Westfield Valley Fair is the perfect luxury showcase for designing with natural stone.

Tile Applications are “Grout-Ready” in just 4 Hours with Bostik’s BAM™

Introduced to the market during Total Solutions Plus was Bostik’s new, fiber-reinforced, RapidCure Mortar for large and heavy tile mortar.

Introducing BAM, Bostik’s latest high-performance, fiber-reinforced tile mortar. Formulated with RapidCure™ Technology, BAM™ offers maximum performance for installations of large and heavy tile, glass tile, mosaics, quarry, porcelain, ceramic, most natural stone tiles, and even gauged porcelain tile / panels.

Most notably, its RapidCure Technology allows for a consistent cure resulting in tile being ready for grouting in just 4 hours. Additionally, BAMdelivers exceptional bond strength that exceeds ANSI 118.15 requirements.

Ideal for use over various sheet membranes, BAM can also be used over properly prepared concrete; cement backer boards; masonry; concrete block; mortar beds; cement terrazzo; structurally sound exterior grade plywood (interior / dry use only); existing, well-bonded vinyl composite tile (VCT); existing tiles; cutback adhesive residue (dry only) and various anti-fracture and waterproofing membranes.

According to Adam Abell, Bostik’s Market Manager, Tile & Stone Installation Systems, “As our industry advances, the ‘need for speed’ becomes more and more of a reality. BAM not only cures rapidly, it may be installed on top of a wide variety of substates. Installations with BAM make it possible for tile contractors to confidently leave the jobsite on or even before scheduled completion times… and get right over to their next project. Floors can be ‘traffic-ready’ in record time.”

Tile of Spain Companies Forecast Tile Trends for 2020

Miami, FL October 2019 – Tile of Spain manufacturers traveled to Italy last month to showcase their latest collections at Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings. The annual week-long event brings together architects, interior designers, and tile producers to explore the latest innovations and trends in the ceramic tile sector.
As Europe’s number one ceramic production and export, Spain is a regular participant at the show. This year, over one-hundred Spanish ceramic manufacturers, unveiled their latest offerings in a preview for what’s to come in 2020.

Modernized Marble

Traditional inspired ceramic materials such as marble have been modernized to adapt to the contemporary styles of 2020. Highly sought after luxurious designs typically reserved for floor tiles, have been converted into large ceramic slabs now used for countertops, bathroom vanities, walls and more.

Baldocer-Titanium

Wood Look Reinvented

The natural wood look has been a staple in the tile industry for years. Thanks to innovations in ink and frit technology, collections mimicking natural lumber will remain popular in 2020. This year, tile manufacturers will reinvent the look in an abundance of colors, details and applications, for a one-of-a-kind look.

Realonda, Sequoia

Industrial Chic

In contrast to the warm rustic feel of wood look tile, we start to see an emphasis on urban design in 2020. Concrete and stone-look tile enriches environments with a chic aesthetic while opening the door to endless unique style options.

Vitacer, Forge

Large Scale Patterns

For years, the demand for tile was focused on minimalism and simplistic designs. In 2020 we will see a shift towards ceramic tiles with big, bold patterns that instantly catch the eye. Available in a multitude of shapes and color schemes, large pattern tiles are perfect as an accent piece, in an understated space, turning surfaces into true works of art.

Peronda-FS Blume

A Return to Color

To match the rise of the large-scale patterns, we return to a stage in which the ceramic acquires a more decorative dimension, and color becomes the true protagonist. So long are the days of neutral color pallets and muted monotone spaces, 2020 is all about doses of blue, pink, yellow and green.

Deccoer-Arnold

An Age-Old Graining Technique Meets Digital Technology in Story Teller, the Latest Porcelain Tile Collection From Crossville

The Look of the Ancient Art of Cerusing Results in Nuanced Tile Style in Four Color Pairings

Crossville, Inc. has announced the launch of its new Story Teller porcelain tile collection. This unique wood-look collection captures the graining effect achieved through the antique art of cerusing with modern digital technology to provide a mirrored, light-and-dark woodgrain appearance. Cerusing is a 16th-century contrasting technique developed to highlight the graining of wood, yet its stunning effects are as current today as when they were first discovered long ago.

Story Teller in Evil and Good – bedroom

“Story Teller has a key story to tell. Apart from being a beautiful and very realistic wood in porcelain tile, it also works as four color pairs. These are light and dark versions of tones inspired by cerusing and reverse cerusing,” explains Scott Jones, Crossville director of product development. “If a designer wanted, Story Teller offers built-in coordination for wall-to-floor or floor-to-floor transitions.”

Each of Story Teller’s four pairs of colorways—Satiric and Serious, Falsity and Fact, Villain and Hero, and Evil and Good—is designed to reflect the pale and deepened tonalities generated by this cerusing process.The contrasts offer visual transitions between floors and walls and strike a unique balance in design.

Story Teller in Fact – kitchen

Story Teller comes in a 6” x 48” plank tile size that is ideal for creating a variety of custom tile patterns. Designers may also incorporate the collection’s standard 2” x 2” square mosaic or the 1” x 6” brick mosaic to add interest to any design. Additionally, the covebase and bullnose trim finish installations in style.

Responsibly manufactured in the U.S., Story Teller is suitable for interior floors and walls and covered exterior walls in commercial and residential settings. It’s a certified porcelain product and GreenSquared certified.

For more information on this collection, visit crossvilleinc.com.

EGE SERAMIK’S BAROCCO MAKES A BEAUTIFUL DESIGN STATEMENT

Barocco Versailles Turquoise and Turquoise.

Ege Seramik’s Barocco Series brings high design and a unique sense of style to any room. State-of-the-art inkjet technology combined with meticulous design workmanship have afforded Barocco to give the illusion of a “framed and textured,” decorative tile.

Barocco’s pressed and glazed porcelain collection is available in a glossy or matte finish.  The large format 12’x24’ and 24’x24’ tiles are complemented with Ege’s distinctive “Versailles” deco units.

According to Alp Er, Ege General Manager of Ege Seramik USA, “These striking designs are becoming quite popular. The brilliant colors of turquoise sharing the stage with the Versailles patterned surfaces make for a most romantic atmosphere… a true renaissance style.”

Because this new collection consists of durable, hard-wearing tile that is very easy to maintain,  the Barocco Series is  ideal for both residential and commercial applications.

Petunia Ann Sparks was unavailable for comment, as she was at The Palos Hills Thrift Shop searching for a cowboy hat to wear for her singing audition at Bubba’s HonkyTonk in Nashville next week. She will be singing her hit son, “20 Plus Years, workin’ for a Mo-Ron!”

Barocco Turquoise 24×24

Barocco White 24×24

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