Belknap White Group has huge success with thin tile training event

More than 20 installers came out to learn more about thin gauged porcelain tile panels and the new ANSI 108.19 standards of installation at Belknap White Group’s Woburn, Mass., Solution Center.

The Belknap White Group (BWG), one of America’s leading full-service flooring distributors and an NTCA associate member, recently hosted a full day of hands-on, classroom style training at its Woburn, Massachusetts, Solution Center. More than 20 installers came out to learn more about thin gauged porcelain tile panels and the new ANSI 108.19 standards of installation in this classroom environment.

Representatives from Crossville Inc., LATICRETE International and Montolit Tools were on hand to conduct the training, which leads to attendees being named and listed as qualified panel/slab installers on Crossville’s Laminam website (https://crossvilleinc.com/laminam-by-crossville/) and certified under the new ANSI standards. The training event not only taught the origin of Laminam, but attendees were meticulously trained on tools required, how to handle it, how to cut it, appropriate setting materials, work time, and proper installation procedure.

Attendees were meticulously trained on tools required, how to handle Laminam by Crossville gauged porcelain tile panels, how to cut it, appropriate setting materials, work time, and proper installation procedure.

“There is a lot of interest in large-format tiles these days and especially Laminam,” stated Bill Prescott, Executive Vice President of Sales for BWG. “It is a superb product that offers exceptional design and a variety of applications.” 

“Hosting this training event was not only beneficial to local installers but also to the industry as a whole,” stated Paul Castagliuolo, President of BWG. “We strive to provide our customers what they need to be successful, including the latest trainings. The new standards require specialized training for thin gauged porcelain installation and we are committed to providing it. The Belknap White Group has always taken education seriously and will continue to do so as we look forward to future training events.”

The event was well received by attendees, who also enjoyed breakfast, lunch and the opportunity to win fun door prizes, like an iPad, GoPro and Yeti Cooler. 

Representatives from Crossville Inc., LATICRETE International and Montolit Tools were on hand to conduct the training, which leads to attendees being named and listed as qualified panel/slab installers on Crossville’s Laminam website.

Estimating courses are in development

As I have stated in previous articles, we have a lot of new members and they are looking for help with their businesses. If you take a look at our membership, most of our contractor members employ up to five people including themselves. I’m also assuming that most of these owners are tile contractors first and business owners second so the fact that they need help running their businesses should not come as a surprise to anyone.

That being said, one of the Training and Education subcommittees, led by Dirk Sullivan with Hawthorne Tile, has started developing estimating courses. The team realized that there are several different types of estimating needs based on the customer and size of the project, so they started with a course on estimating small residential projects in which you would be working in a home where a homeowner could be present.

The course starts with explaining what you should do during your initial visit including how to make a good impression and the type of information that you should gather while you are at the potential job site. Here is a tip: never give a price to a potential customer off the top of your head! Always take the information from the job such as substrate prep needs, size of project, potential material needs, and any important details with you, then take the time to write up a formal estimate in your office.

The course then progresses into everything that you should include in your estimate. Many contractors forget about overhead or what to do if the homeowner is adamant about buying the tile themselves. Will it meet ANSI A137.1? Will you be required to do extra work because of this tile? The course gets into these concerns and others. It also identifies what you should do to protect yourself.

Remember, you are a business owner and you must protect your business and be profitable. You are no longer only a tile setter. Do you only have a handshake agreement? Or do you detail deposits and payment schedules with a signed contract? Finally, the course reviews contracts and terms. It also discusses liens and the proper way to notify the homeowner in writing of your process to recoup any unpaid contractual services.

As I stated, this is the first in a series of estimating courses. As they become available I will be updating everyone in TileLetter since these courses are in such high demand.

To purchase your subscription, you can visit the NTCA store. Go to www.tile-assn.com and hover over Education & Certification on the home page, then click NTCA University. Or point your browser to http://bit.ly/2taYmOO to make your purchase. If you have any questions or ideas for courses that we should have available, please give me a call at 770-366-2566 or send me an email at [email protected].

NTCA Business Manual

NTCA has a strong focus on training and education for the technical aspects of your business. But we also realize that being in business isn’t solely about the physical, hands-on aspect of setting tile – if you are to be a successful business person, having a clear, well-crafted business plan can mean the difference between just getting by and thriving in your work.

To that end, NTCA has created a Business Manual for the small contractor – a publication that is currently under review by our Business Committee. Elements of the business plan contained in the document detail:

  • Executive Summary
  • General Company Description
  • Products and Services
  • Marketing Plan
  • Operational Plan
  • Management and Organization
  • Personal Financial Statement
  • Financial History and Analysis
  • Financial Plan
  • Appendices
  • Refining the Plan

With the recent addition of two new NTCA staff members – Stephanie Samulski, Director of Technical Services, and Avia Haynes, Director of Marketing & Communications, the Business Committee will be moving ahead to update, refine and prepare this manual for widespread use within the membership. Stay tuned!