Belknap White Group welcomes American Olean’s latest collections

The Belknap White Group (BWG), one of America’s leading full-service flooring distributors, has announced the arrival of American Olean’s latest porcelain tile Collections… Ideology™ and NeoConcrete™.

AO Ideology

Inspired by the beauty and elegance of white marble, Ideology™ offers glazed porcelain tile in three colors, very large sizes and complementary deco tiles to enhance any design. The collection also includes an interesting geometric mosaic to round out the range. Now, designers can have the natural beauty of veined marble with all the benefits of a porcelain tile.

NeoConcrete™ offers a trendy concrete-look… with both style and grace. Tiles are available in five colors, two finishes, larger format and offer a contemporary 3-D Cube Mosaic.  This collection features American Olean’s Stepwise technology making each floor tile 50% more slip-resistant than regular tile when compared to documented ANSI standards

AO NeoConcrete

These innovative collections are available via BWG throughout Massachusetts, Rhode Island, Maine, New Hampshire, Vermont and parts of upstate New York. “Here at BWG, we pride ourselves on keeping our finger on what’s hot in design,” stated Dave Godlewski, Belknap White’s Vice President/Ceramic Division. “These new collections from American Olean are just that! They are versatile choices suited for both commercial and residential applications, ideal for all of our customers. Both series are not only image builders… they also are profit builders!”

Belknap White Group announces new collections from Marazzi

The Belknap White Group (BWG), one of America’s leading full-service flooring distributors, will be stocking Marazzi’s new product collections beginning in Spring of 2019.

Offering innovative on-trend looks, these new products will be available via BWG throughout all of Massachusetts, Rhode Island, Maine, New Hampshire, Vermont and parts of upstate New York.

“Marazzi’s Spring 2019 Collections showcase today’s latest styles,” stated Dave Godlewski, Belknap White’s Vice President/Ceramic Division. “They feature stunning aesthetics, ranging from concrete looks to updated wood looks… to the very popular encaustic trends, which customers are demanding.”

The D_Segni Color™ Collection adds a splash of exotic, offering vibrant colors and patterns with a re-interpretation of traditional handmade cement tiles. The encaustic-inspired 8×8 collection offers geometrical, vintage and metropolitan patterns that can be used individually or mixed-and-matched for personalized designs. This distinguished range offers eight “cement -look” patterns with seven coordinating solid colors.

Combining the vintage look of terrazzo with patterns of encaustic, Marazzi’s D_Segni Terrazzo™ offers countless design opportunities to enhance unique spaces. Four solid colors and four patterns in a retro 8 x 8 size round out this exquisite collection.

Neutral colors and various rectangular sizes make the Persuade™ collection a perfect choice for upscale design. With its calming linear grain and soft concrete aesthetic, Persuade™ is available in 4×12, 6×18 and 12×24 formats… and, is distinguished by the glazed porcelain floor tile coupled with glazed ceramic wall tile and mosaics.

The already successful vintage “wood-look” American Estates™ Collection has now added three new colors, resulting in even more modern options. White, Brown and gray have been added to this collection of artisan-quality “hand-scraped” looks.

For samples and pricing, please contact The Belknap White Group.

Headquartered in Mansfield, MA, The Belknap White Group is one of the leading full-service, hard-surface flooring distributors in the United States. Family-owned-and-operated for over 35 years, The Belknap White Group strives to deliver excellent service, while partnering with industry-leading suppliers to deliver an extensive portfolio of premium flooring products. We have nine showrooms and distribution locations across New York, New Jersey and New England featuring hardwood, resilient, ceramic and supplies for all residential and commercial applications. For more information about The Belknap White Group, visit www.BelknapWhite.com.