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LATICRETE Names Patrick Millot CEO

Rothberg to retain Chairmanship, company staying 100% family-owned

July 20, 2020, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven flooring solutions, has named Patrick Millot as its next Chief Executive Officer. He succeeds David A. Rothberg, who continues as Chairman of the Board. Millot joins LATICRETE on August 10, 2020 after a multi- faceted and accomplished career with the Fortune Global 500 company, Saint-Gobain.

Patrick Millot, LATICRETE CEO

“I am thrilled and honored by this opportunity! LATICRETE is a wonderful success story and a great global company with a leading brand in construction,” said Millot, in a phone call from Lexington, Massachusetts.

“Patrick comes to us after a successful career in manufacturing and omni channel distribution for the industrial and construction industries. Patrick’s experience running a larger globalized business will be a booster rocket to accelerate all of the wonderful work done to date at LATICRETE,” said Rothberg. “I remember the excitement, forty-two years ago when l came to work with my father, mother and brother Henry at LATICRETE, a 100% family-owned business. Now, as Chairman, I see the same focused enthusiasm in Patrick and am delighted that together, we will ensure continuity of our culture and values, while he takes our innovation, customer centricity and globalization to the next level. I am confident that Patrick will effectively take up the mantle begun with my parents, and transition seamlessly into his new role propelling LATICRETE forward.”

Millot will be ably supported by the existing seasoned LATICRETE corporate leadership team, who will now report to him. “I very much look forward to working with Patrick. It is a prime opportunity to reassess and prioritize opportunities within our businesses to provide our clients more and better tools for use in a fast-changing business environment,” said Edward Metcalf, LATICRETE North America President and Chief Operating Officer.  

“I look forward to partnering with Patrick and leveraging his broad international experience to accelerate the execution of our vision,” said Erno de Bruijn, President and Chief Operating Officer of the LATICRETE International Division.

Millot most recently served as CEO of Abrasives and Composites Systems at Saint-Gobain, a manufacturer of high-performance materials and building products. In this position, he led a division overseeing 12,300 employees from 88 sites in 30 countries. Before being promoted to Systems CEO, Millot served as President of the Ceramic division, and previously as Vice President of corporate planning, strategy and finance of the High Performance Materials sector. He started his 24-year career at Saint-Gobain in finance and strategy before being promoted to General Manager of the Reinforcement Division. He earned an engineering degree from the Ecole Nationale Supérieure des Mines de Paris, holds a master’s in Economics, a LL. M. in International and European law and is a graduate from the Ecole Normale Supérieure. He is married and has three sons. He will be relocating from Boston to Connecticut.

A new hope: Louisville contractor transforms shop bathroom with Star Wars shower mosaic

Stanton’s Chinese manufacturing partners took great care in creating the Star Wars mosaics. Luke Skywalker’s lips used about 12 colors alone. 

A long time ago in a galaxy far, far away…..Jonathan Stanton was born, the same year that the blockbuster phenomenon Star Wars soared across the silver screen, and changed film history forever.

The year was 1977, and the galaxy was actually our very own Milky Way. Over the intervening years, the force awakened as Jonathan grew up learning the tile trade from his father. In 2002, he established Jonathan Stanton, Inc., in Louisville, Ky., specializing in stellar residential installations. 

Flash forward, and Jon and his wife have two sons, 14 and 10 years old, and a 4-year old daughter – and they all LOVE Star Wars. 

So, inspired by his children, he set out to transform the crumbling outdated bathroom in the shop he bought several months ago into a homage to the Star Wars legend, and an example of creative themed bathrooms that designers could attempt for their clients. “I wanted to take a fun approach and be the cool dad,” Stanton said. “I wanted to do something that wasn’t like anything else out there.”

It took Chinese artisans two weeks to create the mosaic of Yoda’s face. 

Stanton amassed his crew of three men to work on the 1,200-square-foot Jedi Unisex bathroom, on weekends, amounting to about two months of framing, electrical, plumbing, and all the tile work – which alone took two to three weeks.

Meantime, he was in touch with companies he’s developed partnerships with in China to create five mosaics of Darth Vader, Luke Skywalker, and Yoda for the shower, derived from online images of the characters. “It took almost three months to have the murals made on mesh sheets, and Yoda’s face alone took two weeks,” he said. “Hundreds of colors of glass were used. The lips of Luke Skywalker alone use about 12 different colors.” The company shipped the mosaics in pieces, designed to lock together, along with extra glass tiles for repairs or to fine tune the installation.

Stanton was careful to check into the licensing ramifications of his bathroom. Since it was for his own use, there was no infringement of using the likenesses of movie characters in his project. 

Installing the mosaics in the Star Wars shower.

His job also utilized Repel Systems XPS closed cell extruded polystyrene foam building panels – 1/2” board on the wall, 5’ x 3’ linear presloped shower pan with tileable drain cover, and solid foam curbs and shower header. Stanton wrapped exposed iron pipes and built shelves with 1.5” thick Repel panels. Stanton owns Repel Systems, with product manufactured to meticulous standards in China. Repel Systems recently joined NTCA as an affiliate member.

Positive partners

Stanton’s work with Chinese companies has been a positive, and the partnership he has cultivated with his Chinese partners has opened the door to not only new business opportunities but to outstanding work done to his exacting standards. “A lot of people think Chinese goods and craftsmanship are a negative connotation,” Stanton said. “I’ve had to peel back the layers and work through some of that…what you buy needs to be done with such care. Initially, mosaic orders were filled quickly but they weren’t what I wanted.” After some discussion and direction, his manufacturing partner met and exceeded his expectations. 

Similarly, Stanton and Repel Systems (repelsystems.com) Chinese manufacturing partner Xuancheng JIT New Materials Tech. Co., Ltd., spent 1-1/2 years before even launching the system. “I’ve asked for emissions reports so we are dealing with only the best of standards for the environment,” he said. “We tested it to make sure we have a top quality product.” The products have UPC certificates through IAPMO Research and Testing, and shear strength that surpasses the U.S. ANSI A 118.10 standard.

Foam building panels from Repel Systems formed the shower, shelves, curbs and other elements. 

Stanton has built strong connections and relationships with his partners and their families, and is in touch with them seven days a week. “I was sad to have to recently cancel a trip to China for a wedding due to the Coronavirus,” he said. And he is still dealing with an additional 25% tariffs on products imported from China. But despite that, the connection, quality, and cost of products he’s developed in partnership with Chinese companies is worth it. 

Walls and floors

In addition to the stunning mosaics, Stanton used Emil America Italian Tele Di Marmo Statuario Michelangelo Lappato Lucido porcelain 24” x 48” tiles for the bathroom walls, and 12” x 24” Emil America Tele Di Marmo Calacatta Renoir Lappato Lucido porcelain installed in a modern herringbone on the floor. The black and white palette reflected the Rebellion versus Dark Side theme throughout the films. 

Stanton’s crew poured almost a 1-1/2” of self leveler before snapping electric floor warming wires into the 3/8” Repel Heat Board. 

About 300 square feet of large-format, rust-look Emil Ergon Metal Style 12” x 24” Revival tile clads the outside of the bathroom envelope, transforming it into something you might find on Tatooine. Emil product was sourced from Patria Coverings Co., in Indianapolis. 

LATICRETE setting materials were used throughout, from TRI-LITE mortar for floors and walls, and MULTIMAX LITE mortar – rated for glass – for the murals. SPECTRALOCK epoxy translucent grout was a must for the murals, Stanton said, since the translucent material “takes up the inner tones of red and blues in the glass tiles, and helps blend in the color.” PERMACOLOR SELECT was Stanton’s choice for grouting porcelain floors and walls. 

To level the “out of whack” subfloor prior to installation, Stanton’s crew poured almost a 1-1/2” of self leveler before snapping electric floor warming wires into the 3/8” Repel Heat Board. 

Stanton created a custom light fixture in the shower with Repel board, with rounded corners and tiled with mosaic. It provides light and the shower head runs through the middle of it. 

Another challenge that presented itself was the toilet, sunk into the wall beneath piping. Stanton chose to strike back by working around the old cast iron pipes, designing shelving around the toilet that is integral to the design of the space. 

As of this writing, the project is nearly complete, waiting for door hardware on order from China that’s been delayed by the COVID-19 outbreak. 

As a finishing touch, the bathroom is accented with actual Disney Star Wars light sabers and Resistance and Empire helmets. 

This contractor’s vision, professional connections and dedication turned an outdated, tumbledown shop bathroom into a new hope, full of fun and delight for years to come. 

As a finishing touch, the bathroom is accented with actual Disney Star Wars light sabers and Resistance and Empire helmets. 

LATICRETE Enhances Resinous Flooring system with SPARTACOTE™ FLEX XPL Low Gloss

SPARTACOTE FLEX XPL Low Gloss eases work for the installer with its quick return-to-service while providing an attractive, less-reflective finish

April 6, 2020, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched SPARTACOTE FLEX XPL Low Gloss, a high-solids, low-VOC and minimal-odor polyaspartic coating for both decorative and protective applications. SPARTACOTE FLEX XPL Low Gloss provides an attractive, low- gloss finish when used as a top coat, making it ideal when understated, subtle light reflection is desired. 

“SPARTACOTE FLEX XPL Low Gloss was added to the SPARTACOTE line of resinous flooring and decorative coating systems to offer contractors an alternative to the high gloss finish traditionally seen with polyaspartics and epoxies,” said Ben Lampi, LATICRETE Product Manager. “This product not only has superior chemical resistance compared to other products on the market, but it offers a quicker turnaround time and customizable, beautiful aesthetics.”

Engineered to retain a low viscosity for longer periods of time, SPARTACOTE FLEX XPL Low Gloss allows for easier application and improved workability.  It can be applied in single or multiple coats by brush, roller, squeegee or SPARTACOTE Resin Broom. 

SPARTACOTE FLEX XPL Low Gloss provides optimal impact, abrasion and chemical resistance characteristics, making it convenient for high traffic applications. The material is ideal for use as a clear top coat within resinous flooring systems or direct to concrete as a low gloss sealer. Since its UV stable nature provides no opportunity for discoloration, SPARTACOTE FLEX XPL Low Gloss is suitable for both interior and exterior applications.

SPARTACOTE FLEX XPL Low Gloss is available in premeasured units, Part A is offered in 2.3 gallons (8.7 L) packaged in a 3.5 gallon (13.2 L) pail and Part B is available in 1 gallon (3.8 L) packaged in a 1 gallon can. 

For more information, visit laticrete.com.


LATICRETE Appoints Joseph Rizzo as Associate Director of Sales, Concrete Remediation

Seasoned sales leader brings more than 30 years of experience to the fast growing NXT®, SUPERCAP®and Specialty Mortar product brands

April 1, 2020, Bethany, Conn. – LATICRETE, a leading manufacturer of globally-proven construction solutions for the building industry, has named Joseph Rizzo as Associate Director of Sales, Concrete Remediation. In this role, Rizzo will lead the LATICRETE sales team in the creation and execution of strategy for all aspects of concrete remediation sales, which includes the NXT®, SUPERCAP® and Specialty Mortar product brands. With the research and development, marketing, technical and product management teams, Rizzo will ensure LATICRETE customers are offered leading, innovative solutions for concrete slabs that exceed the expectations of the owner, designer and contractor.

“Concrete remediation is one of the fastest moving business segments for LATICRETE. Joseph’s established experience in generating sales growth and maximizing profits are essential for us to continue that momentum. His role will be instrumental in creating and enhancing our relationships with distributors and applicators, as well as ensuring they know they are our top priority,” said Ron Nash, LATICRETE Senior Vice President of Sales and Marketing, North America.

Rizzo most recently served as regional manager and achieved sales growth for PENETRON, a manufacturer of crystalline waterproofing products. Prior to PENETRON, Rizzo worked as the Vice President of Sales for US Concrete Products, where he helped accelerate business for the producer of concrete, grout, shotcrete and repair products. He earned his Bachelor of Science in chemical engineering at Polytechnic University, which is now known as NYU Tandon School of Engineering.

Baha Mar Casino and Hotel

LATICRETE products streamline the largest construction project in the Western hemisphere

There are big projects, and then there are huge projects. And, every once in a while, there are truly enormous projects. The Baha Mar Casino and Hotel in the Bahamian capital of Nassau is one of those enormous projects, earning the label of the largest construction project in the Western hemisphere – and Baha Mar itself is one of Trip Advisor’s top vacation spots for U.S. and global tourists. Given the pure scale of the task at hand, unique challenges related to size, international expertise and the timeline are bound to arise.

Since a grout system that could hold up to high traffic and the Caribbean weather was needed, CCA chose a host of LATICRETE grouts to suit the project’s specific needs throughout various areas of the resort.
Since the Baha Mar Hotel and Casino opened its doors, Travel + Leisure, Condé Nast Traveler and Luxury Travel Advisor have recognized the as one of the best in the Bahamas.

China Construction America (CCA), the project’s international construction management firm, coordinated the design and assembly of the $4.3 billion resort to include three separate hotels, a 100,000-square-foot (9,290-square-meter) casino and a 30,000-square-foot (2,787-square-meter) spa. A water feature that spans 600 feet (182 meters) in circumference and 50 feet (15 meters) high was also to be built, along with installing tile and stone throughout the resort’s many bathrooms, floors and common areas. 

CCA chose to utilize LATICRETE® products because of the company’s track record, capacity and product portfolio to meet the needs of this massive undertaking.

“The technical expertise of LATICRETE and the company’s international presence lends itself to projects of this size,” said Wayne Hoerning, LATICRETE International Regional Manager for the Caribbean. “We worked with CCA during the Beijing Olympics, so they knew we had a team of experts that could be on the ground within days to deliver high-quality products and service.”

The challenges: shipping, scale and sound requirements

International shipping: The project required CCA to overcome the island’s shipping obstacles to deliver significant orders of materials on time to ensure construction would not be delayed, as many moving parts were happening at once. It was vital to work with a partner like LATICRETE that could ship large quantities of materials from their plant in Florida to the jobsite promptly. 

Scale: While LATICRETE has more than six decades of experience, a project of this scale is still always a daunting task. The construction team required easy-to-use products that contribute to a speedy delivery while promising long-lasting results. 

LATICRETE designed a system to reduce and eliminate sound throughout the hotel’s many floors of tile, which included the use of 170 Sound & Crack Isolation Mat, a high-performance acoustical underlayment.

Sound requirements: At a high-end resort and spa, serenity is the expectation as guests from all over the world pay top-dollar to experience the quiet, relaxing environment. To accomplish this, sound containment was one of the top priorities for the construction team as the hotel floors were constructed almost entirely of tile, typically a non-sound absorptive flooring option. 

To adhere the tiles to the water feature, 254 Platinum in white was selected for its superior strength.

LATICRETE products speed the installation of 2,200 bathrooms

With thousands of bathrooms to be built across the resort, CCA decided to outsource the work to SurePodsTM. SurePods is the leading provider of factory-built prefabricated bathroom pods in North America. They support commercial projects in the hospitality, multi-family apartments, dormitories, and assisted living markets. All 2,200 bathrooms were prefabricated using 254 Platinum thin-set mortar and grouted with SPECTRALOCK® PRO Grout at their worksite and then shipped to the Bahamas. The epoxy-based grout offers superb color uniformity, durability and stain resistance that will stand the test of time. Additionally, the grout is crack resistant and ideal for installation in areas with a wide range in temperatures, perfect for outdoors. 

With 2,200 bathrooms to be built across the resort, CCA decided to outsource the work to SurePods, a leading provider of factory-built bathroom pods in North America, headquartered in Orlando, Fla.

For maximum efficiency, each bathroom was installed as a unit. While this sped up the process, the team encountered the unique challenge of having to waterproof the thousands of prefabricated bathrooms that were shipped from the SurePods facilities in the U.S. to the island. 

CCA used HYDRO BAN®, a thin, load-bearing waterproofing and anti-fracture membrane that does not require the use of fabric in the field, coves or corners. HYDRO BAN is a single component, self-curing liquid rubber polymer that forms a flexible, seamless waterproofing membrane that bonds to a wide variety of substrates including copper, steel, stainless steel and PVC plumbing fixtures. 

“HYDRO BAN is the right product for installing waterproofing under the SurePods prefabricated bathrooms,” said Hoerning. “CCA’s contractors were able to prep the areas for installation in under ten minutes. When you think about it, this is truly amazing. An entire room in less time than it takes to read a LATICRETE Project Spotlight.” 

HYDRO BAN was also used to waterproof the massive water feature that is situated at the entrance of the resort. To adhere the tiles to the water feature, 254 Platinum in white was selected for its superior strength. 

Sound containment was one of the top priorities for the construction team since the hotel floors were constructed almost entirely of tile, typically a non-sound absorptive flooring option

In consultation with CCA, LATICRETE designed a system to reduce and eliminate sound throughout the hotel’s many floors of tile, which included the use of 170 Sound & Crack Isolation Mat, a high-performance acoustical underlayment. The 3 millimeter (.11 inch) thick rubberized membrane was installed with 252 Silver, a polymer-modified, bagged, cementitious thin-set powder that is mixed with water. The tiles were installed over the underlayment system using 253 Gold, a polymer-fortified thinset that was ready to go within two hours. These materials were sourced from LATICRETE’s U.S. plants along the East Coast. 

“With so much tile and stone to install, LATICRETE’s sound mat and adhesives were the right choice,” said Graeme Moran, CCA Project Manager. “The workability of 252 Silver and 253 Gold eased the construction process and let us stay on schedule.”

Finally, CCA needed a grout system that could hold up to high traffic and the Caribbean weather. To achieve this, CCA chose a host of LATICRETE grouts to suit the project’s specific needs throughout various areas of the resort.

LATICRETE partnership resulted in project success

“With a project of this scale, we needed a good partner and found it in LATICRETE,” said Dagen Li, CCA Procurement Manager. “LATICRETE helped us refine the design of the project even after construction commenced. Furthermore, they were able to provide the products that met the demanding needs and the specific requirements of this unprecedented project.”

Since the Baha Mar Hotel and Casino opened its doors, Travel + Leisure, Condé Nast Traveler and Luxury Travel Advisor have recognized the as one of the best in the Bahamas.

At a high-end resort and spa, serenity is the expectation as guests from all over the world pay top-dollar to experience the quiet, relaxing environment.



150-year-old Cathedral of the Holy Cross receives first-ever renovation

The Cathedral of the Holy Cross is the largest Roman Catholic church in New England and seats nearly 2,000 people. Its Gothic Revival style incorporates local Roxbury puddingstone and gray limestone. © Robert Benson Photography

For nearly 150 years, the Cathedral of the Holy Cross has been a staple in Boston’s Catholic community and has played host to many significant events in U.S. history, including 1964’s requiem mass to mourn the assassination of President John F. Kennedy, Pope John Paul II’s first trip to the United States as leader of the Catholic Church in 1979 and an interfaith service where President Barack Obama addressed the nation after the 2013 Boston Marathon bombing. 

Generations of use had taken a toll on the cathedral, which is the largest Catholic church in New England and is the mother church of the Boston archdiocese. Tasked with bringing the cathedral into the 21st century while maintaining its old-world charm, Suffolk Construction was chosen along with Elkus Manfredi Architects to lead one of its largest renovations to date at the request of Cardinal Seán. Local contractor New Boston Interiors was hired to use specified LATICRETE® products to install new stone floor finishes to replace the carpeting and vinyl composition tile covering the wooden floors throughout the entire building.

Local contractor New Boston Interiors used specified LATICRETE® products to install new stone floor finishes to replace the carpeting and VCT covering the wooden floors throughout the entire building.

“What matters most to Elkus Manfredi Architects is to specify products that will endure the test of time; so in this case, the LATICRETE reputation for high-quality sub-flooring systems and the 25-year warranty were critical to our product specification,” said Cathy Naughton, AIA, LEED AP, Senior Associate at Elkus Manfredi Architects. “Our firm is also committed to specifying products that contribute to LEED points with high regard for sustainable building, and knew we could rely on LATICRETE and their product portfolio to meet our standards.”

After nearly two years of renovations, in 2019 the main sanctuary at the Cathedral of the Holy Cross opened just in time for Holy Week. Parishioners gathered in the newly-renovated space for Easter Sunday. © George Martell

Historic structure, city prominence create challenges 

STRATA_MAT™, a high-performance uncoupling membrane that offers an enhanced mechanical bond of the adhesive mortar for faster drying and a shorter time to grout, as well as NXT® Level, a cement-based, self-leveling underlayment, were used to flatten the floors.

Historic Structure: With any historic structure, the renovation process can be full of surprises. All of the teams working on the cathedral needed to be mindful of the structure’s past and capable of creatively finding solutions that could repair any bumps that came up along the way with ease and respect to the original building. 

City Prominence: The Cathedral of the Holy Cross is a mainstay and one of the most exciting renovation projects that has taken place in Boston. All of the teams involved knew that they were being asked to complete a difficult task with the whole community’s eyes on them. 

LATICRETE solutions address extreme variances in floor heights

Special care is taken to install custom-sized tile around the baptismal fountain.

“When we made our first site visit, we knew that we would have our work cut out for us immediately,” said New Boston Interiors Project Manager Brendan Howard. “The plan was to install 20,000 square feet of 18” x 18” tile throughout the entire nave, and it needed to be perfectly flat throughout as directed by the archdiocese. We were handed a topographic map of the nave area that showed an 8” variance from the floor’s highest and lowest points.” 

New Boston Interiors used NXT® Level, a cement-based, self-leveling underlayment, to flatten the floors as much as possible. The topographic map of the nave area showed an 8” variance from the floor’s highest and lowest points

LATICRETE representative Peter McKeon joined New Boston Interiors onsite to inspect the floor variance and help identify a solution to the very difficult task at hand. McKeon advised the installer to use STRATA_MAT, a high-performance uncoupling membrane that offers an enhanced mechanical bond of the adhesive mortar for faster drying and a shorter time to grout, as well as NXT® Level, a cement-based, self-leveling underlayment, to flatten the floors as much as possible. 

Once the floors were leveled, the team installed the subfloor. Unfortunately, because of where the pews had been placed throughout the years, the aisle was 1/4” higher than the rest of the floor after the subfloor was installed. HYDRO BAN® Board was the solution.  

“CDX plywood is not stocked at 1/4” thickness, so we were extremely grateful that HYDRO BAN Board, a lightweight, easy-to-install, ready-to-tile backer board, could be subbed in and performed wonderfully. Without HYDRO BAN Board, we would have had to put the project on hold and remove all of the 3/4” thick plywood that had been installed,” explained Howard.

After completing the HYDRO BAN Board installation, Howard and his team were able to install the 20,000 square feet of tile with ease thanks to MULTIMAX Lite. This product is the ultimate one-step, non-sag mortar for interior and exterior installations of ceramic tile, porcelain tile, glass tile and stone. 

All of the teams working on the project needed to be mindful of the cathedral’s history and find creative solutions that would preserve the building’s character. © Nate Fontes-Fried

SPECTRALOCK® PRO Premium Grout, the most color-accurate and uniform, stain-resistant grout available today, and PERMACOLOR® Select, an advanced high-performance cement grout that offers the industry’s first dispersible dry pigment solution, were used to grout throughout the cathedral. 

All of the products selected for use, aside from HYDRO BAN Board, have received multiple certifications and declarations for sustainable living, including Health Product Declarations (HPD), Environmental Product Declarations (EPD) and UL GREENGUARD Certifications for low chemical emissions.

The Cathedral of the Holy Cross is a mainstay of the city of Boston, and is one of its most exciting renovation projects to date. Here, parishioners celebrate Palm Sunday preceding Holy Week.  © George Martell

Multiple product solutions led to successful installation

“LATICRETE has a product for every situation, and Peter was always ready to offer as many options as possible,” Howard added. “The project at the Cathedral of the Holy Cross presented us with formidable problems, but the teamwork led by Peter and our foreman Andrew Jamieson, who has more than 40 years of experience as a tile mechanic, was the only way this project could have been as successful as it was.” 

After nearly two years of renovations, the main sanctuary at the Cathedral of the Holy Cross in the South End opened just in time for 2019 Holy Week. Since reopening, the ordination of the largest group of priests in a single ceremony for the archdiocese in nearly two decades has taken place, adding more tallies to the cathedral’s list of significant historical happenings. 

For nearly 150 years, the Cathedral of the Holy Cross has been a staple in Boston’s Catholic community, and has played host to many significant events in U.S. history.
Since reopening, the ordination of the largest group of priests in a single ceremony for the archdiocese in nearly two decades has taken place, adding more tallies to the cathedral’s list of significant historical happenings.
© Robert Benson Photography

125 TRI MAX​;​ by LATICRETE Recognized as One of the Industry’s Best Products

125 TRI MAX​™​ by LATICRETE Recognized as One of the Industry’s Best Products Annual Building Design + Construction ‘101 Top Products’ award program spotlights the best new or upgraded products for the building design and construction industry.

​Building Design + Construction has named LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, a ‘101 Top Products’ award winner for 125 TRI MAX​™​, the flooring industry’s first-ever three-in-one adhesive, sound control and crack isolation product that eliminates the need for sound and anti-fracture mats and membranes. Now in its third year, the annual program recognizes the best new or upgraded products for the building design and construction industry. 125 TRI MAX was named a winner in the ‘Flooring’ category and allows for faster, more effective tile and stone installations.
“​Building Design + Construction’s ‘101 Top Products’ awards focus on innovation and what the leading building products can do for its users. Not only does 125 TRI MAX act as the solution contractors need to carry fewer products on the jobsite for a single installation, but according to our research, it is also 33% faster to install than traditional sound, anti-fracture mat or membranes, and contractors can save 15 to 20% on product costs,” said LATICRETE Senior Product Manager Jay Conrod.

High-performance benefits of 125 TRI MAX include fiber reinforcement to produce a stronger adhesive bond and a “Heavy Service” rating per TCNA performance levels (RE: ASTM C627 Robinson Floor Test) to support traffic in high volume areas. 125 TRI MAX has also been independently tested to meet ANSI A118.12.5.4 “High Performance” specifications for superior crack isolation protection, with the ability to prevent the transmission of cracks up to 1/8 inch (3 millimeters), and ASTM E2179 and ASTM E492 for sound reduction. 125 TRI MAX contains 36% post-consumer recycled materials to contribute to LEED points and is GREENGUARD certified for sustainable building.

LATICRETE Launches SPECTRALOCKⓇ PRO Premium Translucent Grout for Vibrant Finishes

The high-performance epoxy grout produces a unique opaque color that diffuses light for standout installations

LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has introduced SPECTRALOCKⓇ PRO Premium Translucent Grout, a patented high-performance epoxy grout that offers customers a unique opaque color that diffuses light for a vibrant finish. SPECTRALOCK PRO Premium Translucent Grout is designed for residential and commercial use on interior or exterior ceramic tile, glass tile and stone applications, and is ideal for regrouting swimming pools, fountains and other wet areas.

“For nearly 16 years, the LATICRETE line of SPECTRALOCK products have been some of the most preferred epoxy grouts in the world. With the launch of the new SPECTRALOCK PRO Premium Translucent Grout, we hope to continue the lines’ legacy of success,” said Ryan Blair, LATICRETE Senior Product Manager – Grouts & Sealants. “Our product development team is always working hard to offer our customers more ways to make their tile and stone installations standout, and the light diffusion technology SPECTRALOCK PRO Premium Translucent Grout offers does just that.”

SPECTRALOCK PRO Premium Translucent Grout is an enhancement of SPECTRALOCK PRO Premium Grout, both offering superior non-sag performance, unmatched stain resistance and color uniformity for an even finish without any blotchiness or shading. Other product features include an 80 minute working time at 70 degrees Fahrenheit (21 degrees Celsius), a high UV and chemical resistance, no sealing required and crack resistance properties.

For a high fashion look, SPECTRALOCK PRO Premium Translucent Grout can be paired with SPECTRALOCK DAZZLE™, which comes in twelve colors including Gold, Silver, Copper and Mother-of-Pearl, in addition to a Glow-in-the-Dark option.

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About LATICRETE

LATICRETE is a leading manufacturer of globally proven construction solutions for the building industry. LATICRETE offers a broad range of products and systems covering tile & stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the SUPERCAP® System. For over 60 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service. LATICRETE methods, materials, and technology have been field and laboratory proven by Architects, Engineers, Contractors and Owners. Offering an array of low VOC and sustainable products, LATICRETE® products contribute to LEED certification, exceed commercial/residential VOC building requirements, and are backed by the most comprehensive warranties in the industry. For more information, visit laticrete.com.

 

LATICRETE Launches the Flooring Industry’s First-Ever Three-In-One Adhesive, 125 TRI MAX™

LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has introduced 125 TRI MAX™, the flooring industry’s first-ever three-in-one adhesive, sound control and crack isolation product that eliminates the need for sound and anti-fracture mats and membranes, allowing for faster, more effective tile and stone installations. Thanks to its three-in-one versatility and lightweight nature, 125 TRI MAX saves construction professionals money on labor, storage, freight and logistics.

“125 TRI MAX is the solution needed to allow contractors to carry fewer products on the jobsite for a single installation. Now, rather than needing an adhesive, sound control and crack isolation product, contractors only need 125 TRI MAX,” said LATICRETE Senior Product Manager Jay Conrod. “According to our research, using 125 TRI MAX is 33 percent faster than traditional sound, anti-fracture mat or membrane installations, and contractors can save 15 to 20 percent on product costs.”

High-performance benefits of 125 TRI MAX include reinforcement with KevlarⓇ to produce a stronger adhesive bond and a “Heavy Service” rating per TCNA performance levels (RE: ASTM C627 Robinson Floor Test) to support traffic in malls, stores, commercial kitchens, laboratories, auto showrooms or service centers, shipping and receiving areas. 125 TRI MAX has also been independently tested to meet ANSI A118.12.5.4 “High Performance” specifications for superior crack isolation protection, with the ability to prevent the transmission of cracks up to 1/8 inch (3 millimeters), and ASTM E2179 and ASTM E492 for sound reduction.

125 TRI MAX contains 36 percent post-consumer recycled materials to contribute to LEED points and is GREENGUARD certified for sustainable building.

A 25-pound (11.3 kilogram) bag provides the same coverage as a 50-pound (22.7 kilogram) bag.

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About LATICRETE

LATICRETE is a leading manufacturer of globally proven construction solutions for the building industry. LATICRETE offers a broad range of products and systems covering tile & stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the SUPERCAP® System. For over 60 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service. LATICRETE methods, materials, and technology have been field and laboratory proven by Architects, Engineers, Contractors and Owners. Offering an array of low VOC and sustainable products, LATICRETE® products contribute to LEED certification, exceed commercial/residential VOC building requirements, and are backed by the most comprehensive warranties in the industry. For more information, visit laticrete.com.

The LATICRETEⓇ STONETECHⓇ product line is getting a fresh new look!

After extensive market research among distributors and end users, LATICRETE has revamped its STONETECHⓇ product line packaging to communicate what the products are and do more quickly and clearly to better serve its customers.
What’s new?
  • New labels to identify product categories within the line: 
    • Green labels are for Cleaners
    • Red labels are for Enhancing Sealers
    • Yellow labels are for Natural Look Penetrating Sealers
  • Updated product claims to more clearly communicate core features and benefits
  • The bottles were redesigned to improve existing induction seals for sturdier packaging; spray bottles and tops will now feature a semi-locking mechanism
  • Informative icons have been added to identify safe products that are water of solvent-based, no VOC or low VOC
  • New product guarantee icon to reassure customers that LATICRETE stands by its products; several products have updated warranties
Please note, this is strictly a packaging design change. The formulas and performance of each of the products remain the same.
The newly designed products are available starting today.
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