Customized parking garage completes shopping center makeover

Close up image of EFFE.ESSE COSTRUZIONI SRL beginning work in the La Plaia Shopping Center parking garage. They were allotted less than two weeks to install the SPARTACOTE flooring system throughout the entire space.

On the island of Sardinia, Italy, in the heart of Cagliari, tourists and locals alike are subject to anything one could ever want in a vacation or life of leisure: history, art, views of the Mediterranean, fine cuisine, and of course, shopping. 

While highlights of the city include 13th-century architecture, La Plaia – Centro Commerciale, a prominent shopping center in the middle of town, was seeking restoration to update and modernize, after not having any renovations since the shopping center was built in 1983.

To kick off the nearly two-year construction project, which began in 2016, the eponymous architectural firm Mario Dal Molin and general contractor SIGEF SRL set out to renovate and expand the shopping center by 13,993 sq. ft. (1,300 square meters). The goal behind the changes would be to offer customers a vaster selection of retail options, and provide the community with areas for socialization, such as a new on-site bar. In addition to the interior shopping center updates, 64,583 sq. ft. (6,000 square meters) of parking garage space would need to be reconstructed since the concrete screed in place had been completely destroyed. 

The installing contractor, EFFE.ESSE COSTRUZIONI SRL, using measuring tape to ensure straight line work.

“After briefly meeting Mario Dal Molin at an industry event, we were quickly able to convince him that the LATICRETE® SPARTACOTE™ product line was the top choice to repair the garage,” said Antonella Mura, the LATICRETE Sales Area Manager for Sardinia. “We educated his firm on the product lines’ technical features and demonstrated how the resinous flooring could enhance the parking garage experience by extending the overall design of the building to an unlikely place. Ultimately, the parking garage would be a huge part of elevating the entire shopping experience at La Plaia – Centro Commerciale.” 

Utilizing resinous flooring in projects is increasing in popularity with tile contractors, due to the ease of install and variety this type of floor coating offers to customers as an alternative to large-format or more traditional tile or stone floors.

The Challenges 

White lines of SPARTACOTE FLEX SB to guide traffic.

Customized design: In the past, aesthetics were often not considered when selecting floor coatings for parking areas. However, studies show that floors can elevate the overall shopping experience and boost morale. To liven up the space more than a standard concrete floor could, the design team was able to customize the look and finish of the floors with a pop of color using the LATICRETE products – allowing them to pull the shopping center’s desired experience through the entire development, from arrival to departure. 

Tight time frame: Although the shopping center would undergo a multi-year renovation process, the installing contractor EFFE.ESSE COSTRUZIONI SRL was allotted less than two weeks to install the SPARTACOTE flooring system throughout the entire parking garage before the grand re-opening. To ensure a successful installation within the desired time frame, the execution needed to be exceptional and the product performance needed to hold up the first time around. 

A LATICRETE solution 

To maintain the desired appearance of the yellow safety lines and deter any color fading or peeling, SPARTACOTE FLEX SB was used.

To maintain the desired appearance of the yellow safety lines and deter any color fading or peeling, SPARTACOTE FLEX SB was used.

One of the unique benefits that piqued the architect’s interest in installing resinous flooring in the parking garage is the product’s ability to customize the look and finish of any environment. The SPARTACOTE line of resinous flooring also offers reduced floor maintenance, which is beneficial in high-traffic areas, and superior chemical and stain resistance, making this system an excellent choice to uphold a fresh-looking appearance. 

With a team of six, EFFE.ESSE COSTRUZIONI SRL used LATAPOXY® 309, a two-component epoxy adhesive, to close several joints throughout the parking garage. LATAPOXY 309 is solvent-free and possesses high adhesion and anti-slip agents, ideal for this type of environment. Additionally, this product can cure in difficult conditions, such as those with a high presence of moisture, which can be typical for garages. 

To coat the floors, EFFE.ESSE COSTRUZIONI SRL applied SPARTACOTE FLEX SB™ across the entire 64,583-sq.-ft. (6,000-square meter) garage in a light blue finish. On top of the coating, the team also applied white lane dividers and yellow safety lines to guide traffic. To maintain the desired appearance, SPARTACOTE FLEX SB is UV-resistant, which will help to deter any color fading or peeling in the sunlight. 

Thanks to the products’ rapid cure rates and user-friendly working times, EFFE.ESSE COSTRUZIONI SRL’s team of six efficiently finished nearly 4,305 sq. ft. (400-square meters) per hour – allowing the garage surface to be completed in only 11 days! 


La Plaia - Centro Commerciale opened its doors for a grand re-opening celebration in March of 2018.

La Plaia – Centro Commerciale opened its doors for a grand re-opening celebration in March of 2018.

“Everyone involved in the La Plaia – Centro Commerciale renovation was pleased with the high-quality result of the LATICRETE products used in the parking garage,” said Roberta Marchi, LATICRETE Regional Director Europe Assistant. “The new garage floor is a showstopper, and something memorable for visitors to see when they first visit. Our team received many thanks for the support provided on the jobsite. Whether it was outlining product features or providing installation tips, LATICRETE was there to lend a helping hand every step of the way.” 

Completed in 2018, La Plaia – Centro Commerciale opened its doors for a grand re-opening celebration on March 27 and to the public on March 28. 

The completed La Plaia Shopping Center parking garage.

The completed La Plaia Shopping Center parking garage.


With Daltile’s StepWise™ technology, Emerson Wood™ offers increased safety and slip resistance for floor applications — while also delivering elevated design. To find out more about all our products with StepWise™, visit us online here.

MAPEI goes to Yale School of Management

MAPEI gets straight As for crack isolation, large-format tile installation and waterproofing solutions

A private institution founded in 1701, Yale University resides on 315 urban acres in New Haven, Conn. Its graduate business programs are part of the Yale School of Management, and follow an integrated MBA curriculum in which students study “raw” cases and analyze a wide array of materials. 

The English tiles from Royal Mosa, predominantly the 12” x 24” (30 x 61 cm) size, were installed in the lobby with Ultraflex LFT and grouted with Ultracolor Plus.

The school conducts education and research in leadership, economics, operations management, marketing, entrepreneurship, organizational behavior, and other areas; at this time, its most acclaimed programs are finance, strategic management, and organizational behavior. The school offers a wide range of graduate-level academic programs and concentrations, and is known for its finance faculty, emphasis on ethics, and International Center for Finance. In addition, the school has an Executive MBA degree program with opportunities for focused study in healthcare, asset management or sustainability. The school also offers student exchange programs with HEC Paris, IESE, the London School of Economics, and Tsinghua University.

Mapeguard 2 was used in many of the large-format tile areas to protect it from cracking.

Edward P. Evans Hall houses the Yale School of Management. The 242,000-sq.-ft. campus opened in January 2014. The building is situated at the northern end of the Yale University campus at 165 Whitney Avenue. The building was designed by Foster + Partners, Design Architect with Gruzen Samton, Architect of Record. Foster + Partners is the prominent firm chaired by Pritzker Architecture Prize Laureate Lord Norman Foster (1962 graduate of Yale School of Architecture). 

Edward P. Evans Hall is home to state-of-the-art classrooms, faculty offices, academic centers, and student and meeting spaces organized around an enclosed courtyard. The design is intended to create a teaching and learning environment that will support the school’s integrated MBA curriculum and connect the Yale School of Management (SOM) community.

Atlantic Masonry does the majority of the tile installation work at Yale University, and they were called in to work with general contractor Dimeo Construction on this project.

The crews installed quarry tile in the kitchens, porcelain tile from Daltile in the bathrooms, and a large-format English porcelain tile from Royal Mosa in the first-floor lobby surrounding the courtyard.

MAPEI products at work on the jobsite

Ultraflex LFT, Ultracolor Plus with the Mapesil 100% silicone sealant were also used for the quarry tiles in the kitchens and the black-and-white porcelain tiles in the bathrooms.

Various large-format tiles from England were used throughout this project. Mapeguard 2 was used in many of the large-format tile areas to protect it from cracking. Tile sizes include 24” x 24” (61 x 61 cm), 18” x 18” (46 x 46 cm), 12” x 18” (30 x 46 cm) and 12” x 24” (30 x 61 cm). Smaller sizes were also used on walls and floors in the bathroom installations. 

Atlantic Masonry does the majority of the tile installation work at Yale University, and they were called in to work with general contractor Dimeo Construction on this project. The crews installed quarry tile in the kitchens, porcelain tile from Daltile in the bathrooms, and a large-format English porcelain tile from Royal Mosa in the first-floor lobby surrounding the courtyard.

Wall tiles in bathrooms were grouted with Keracolor U unsanded grout.

The work began with the application of a pre-screed composed of sand and cement fortified with Planicrete AC. This mixture was used in a mud-set application to cover the tubing of an underfloor radiant-heating system. The most important aspect of this step was to ensure that the installers did not break any of the heating tubes; so, when the installers were pre-screeding, they continually tested the tubing to make sure nothing was damaged.

Over top of the pre-screed, the Atlantic Masonry crews applied Mapeguard 2 premium crack-isolation and sound-reduction membrane to protect the large-format tiles from cracking – “issues that are becoming too common with the increase in tile dimensions in educational facilities, such as this Yale project, ” said Atlantic Masonry Project Manager Mike Coassin. Atlantic Masonry prefers Mapeguard 2 because it is thicker and denser than competitive products, and the installers think it does a better job in the long run.

Over top of the pre-screed, the Atlantic Masonry crews applied Mapeguard 2 premium crack-isolation and sound-reduction membrane to protect the large-format tiles from cracking.

The English tiles from Royal Mosa, predominantly the 12” x 24” (30 x 61 cm) size, were installed in the lobby with Ultraflex LFT and grouted with Ultracolor Plus. Mapesil 100% silicone sealant was used at the soft joints in the lobby – approximately every 15 to 20 ft. (4,57 to 6,10 m).

These setting materials were also used for the quarry tiles in the kitchens and the black-and-white porcelain tiles in the bathrooms. The joints in the wall tiles of the bathrooms were grouted with Keracolor U unsanded grout. The bathrooms were also waterproofed with Mapelastic AquaDefense.

Coassin commented on the project: 

Atlantic Masonry Project Manager Mike Coassin said cracking issues are becoming too common with the increase in tile dimensions in educational facilities, like the Yale project. Mapeguard 2 was utilized to prevent this.

“This was a pretty standard project for Atlantic Masonry,” Coassin said. “We have installed tile in most of the renovated and new buildings on the Yale campus, and we are very satisfied with the way the MAPEI products work for us.”

Technical data:

Project Category: Institutional – University
MAPEI Sales Rep: Mike Shay
Project Owner: Yale University
MAPEI Distributor: Daltile – North Haven, Conn.
General Contractor: Dimeo Construction
Installer Company: Atlantic Masonry
Architects: Gruzen Samton of New York, NY, and Foster + Partners Architects
Photographer: Philip Handler, AIA
Project Size: 51,000 sq. ft.

MAPEI products used:

Planicrete AC
Mapeguard 2
Ultraflex LFT
Mapelastic AquaDefense
Keracolor U
Ultracolor Plus

2019 home décor trends for tile and stone

A trend trio sets the stage for fashionable interiors

From the brilliant, creative minds of Dal-Tile product designers comes a trio of fashion trends that will affect interiors for the next year. Shelly Halbert, Director of Product Design for Marazzi and American Olean – together with Laura Grilli, Senior Product Designer for Daltile and Ragno – have identified a range of home décor trends that you’ll see reflected in tile and stone products in this issue, at the Coverings expo and in showrooms across the country.

The three trends are: Wabi-Sabi, the principle of being “perfectly imperfect;” Revitalizing the Past, in which the past inspires today’s new designs; and Biophilia Design, which is all about connecting with nature. We’ll explore these trends and view products that exemplify each one.



Wabi-Sabi design is the Japanese-inspired interior trend that celebrates imperfection. Halbert and Grilli predict that it will become one of the favorite styles in home décor, evoking optimism that accepts our imperfections and making the most of them.

The principles of this philosophy are simplicity, irregularity, beauty in understatement, naturalness without artificiality, subtle elegance, freedom and calmness, impermanence and incompleteness. It celebrates finding beauty in imperfection. Wabi-Sabi shows up in popular culture when movie stars reveal themselves in authentic ways without filters and makeup. We all want to be accepted for what we really are because being perfect is too stressful.

Translated to interior design, Wabi-Sabi manifests in asymmetrical layouts, surfaces with texture and brush strokes, lime-washed finishes, handmade products, as well as raw and natural materials.

Wabi-Sabi colors include Blush, which creates soft and cozy rooms that make interiors feel warmer and welcoming. The vibrancy of spring is evident in mid-tone greens with a hint of yellow that evoke a sense of a fresh start. 

Waterwood™ by American Olean (seen on page 12) reflects the Wabi-Sabi trend. Inspired by European Bricola wood that graces the waterways of Venice, Waterwood is not your everyday oak look. Natural imperfections are formed after years of water exposure and these details are what bring the character and charm to Waterwood. Graceful porcelain planks in 8” x 40” or a 1-1/2” hexagon mosaic are perfect complements to uncommon designs.

Revitalizing the Past

Revitalizing the Past

Revitalizing the Past

In this trend, everything old is new again. Revitalizing the past is about romanticizing bygone times and bringing them back with fresh new design interpretations. We are seeing it not only in design but in TV shows like Downton Abbey, Outlander, Mad Men, The Goldbergs, as well as in establishments like speakeasy bars, cocktails and fashion.

This trend draws on influences from the Victorian, Art Deco, Mid Century Modern, and Memphis eras. 

  • Victorian The romantic Victorian Era was characterized by drama, wealth and luxury. Victorian design is rich and bold with deep, saturated, moody colors and textures. Homes were decorated with lavish wallpaper patterns, like paisley, stripes or florals, and lush fabrics such as velvet. Wood in parquet and chevron patterns, encaustics and marbles graced floors. Victorians loved color and used it to create drama from room to room. Dramatic Victorian colors are saturated tones of black, purple, red, yellow, gray, emerald green and navy blue. On the softer side, Victorian hues include mauve, powder pink, violet, sage, French blue and teal. Following are influences at work within the Revitalizing the Past trend.
  • Art Deco – This era was a pastiche of many different styles, sometimes contradictory, united by the desire to be modern. This style was associated with luxury and incorporated mixed metals such as bronze, brushed steel and nickel, polished or inlaid hardwood with unusual graining or patterning, dynamic marbles, circular and geometric shapes such as triangles, hex and chevrons. Art Deco colors are daring and deeply saturated – lavish cream, taupe, blackest black, stark white, orange, yellow, green, blue and pink.
  • Mid-Century Modern – From the ornate Art Deco influence, we swing to the simplicity of Mid-Century Modern, with a focus on clean lines and function. Wood is the main material in both flooring and furniture, with organic design that focuses on seamless indoor/outdoor interplay. This trend breathes through a neutral palette of brown, gray and white with accents of color, such as Dijon mustard yellow, burnt orange, teal, navy blue, olive green and deep red. The renewed Mid-Century modern also features pastel colors including Millennial pink, peach, mint green, orange sorbet and pale yellow.
  • Memphis – Memphis was a reaction against the status quo of minimalism in the ’70s. The Memphis Group wanted to turn the design world upside down with bold, funky outrageous design. Memphis means bright multi-colored furniture in asymmetrical shapes, with bold Pop Art colors and pastels. Terrazzo and laminate were used in flooring and furniture. 
Revitalizing the Past

Revitalizing the Past

Revitalizing the Past features strong and deep colors you’ll see relating to these trends. The center bar – reading from left to right on page 14 – illustrates these tones:

  • Marmalade walks the tightrope between yellow and red, adding a fresh pop of color to any modern design.
  • Spiced Nectar’s reddish orange hue evokes passion and gives energy to any design.
  • Royal Rose – Bright and powerful, this pink is a way to add playfulness to your design.
  • Vintage Violet – A passionate violet that is gentle, caring and sweet.
  • Crushed Lilac – Powdery, warm and moody, this hue fits comfortably in both past and present.
  • Starry Night – Romantic and classic, this deep blue is making a strong comeback in the design world. 
  • Windsor Green – With a gray undertone, it’s a transitional hue between gray and green. 

Conversely, Revitalizing the Past features also contain airy and pastel hues. The center bar from page 16 – reading from left to right – exemplifies these tones:

  • Pale Reflection-A mature evolution from Millennial pink, this is the perfect tone to carry us over the next few years.
  • Misty Blue-Soft and sweet, this color reflects our childhood, bringing us back down to earth. 
  • Wisteria-A timeless progression from soft pink.
  • Veranda – This muted sage green is a fresh interpretation of green for 2019.
  • Iris speaks romance! It’s sophisticated and raw.
  • Sea Side-Vibrant and playful, this blue-green can be a sweet or a bold accent. 
  • Living Coral is Pantone’s Color of the Year. 

Historia™ by MarazziEpitomizing the Revitalizing the Past trend, Historia™ by Marazzi is a classic reinterpretation of aged stones that will forever be part of our past and future, a truly timeless design. The collection features four unique stone looks that transcend both traditional and modern designs. The deep, rich visuals range from timeless marbles to a classic limestone. Layered into the designs are the natural imperfections and time-worn marks that tell the history of every piece. 




We are architects, creators, engineers and builders, but we operate in relationship to the natural environment. Biophilia design is all about connecting with nature. With the modern world immersed in technology, people want an organic environment in which to live and work. Studies have shown that visual connections with nature positively impact attitude and overall happiness. 

Today, architects and designers are designing spaces that connect with nature and that are environmentally friendly. This includes sustainable architecture with large windows that allow a view of the outdoors, and outdoor spaces to work and unwind.

Tile looks such as wood and natural stones are great elements to complete these spaces, because they replicate nature and are environmentally friendly. In addition to the aesthetic, some tiles feature outdoor finishes for greater slip resistance.

This board shows the trademark colors for the Biophilia trend, from left to right:

  • Bark – Like the protective coating on a tree, this deep brown has green undertones. It can be used as the foundation of a room or can be the small detail on a neutral palette. 
  • Silk – In this fast-paced world there are days we wish we could just disappear in a cocoon. Silk is calming and warm and creates a space to escape.
  • Hunter Green is one of the colors of nature where we find peace and calm to relieve stress. Studies have shown it improves your reading ability.
  • Shine – Evoking the feeling of warm sun shining on your face, this saturated yellow will bring positivity, clarity and energy to any space. 
  • Discovery – Whether it’s deep in the ocean or out in space, we are intrigued with what we might discover. This energetic blue brings optimism and promotes further exploration to any space.
  • Lava – After its molten heat, Lava cools to a deep strong gray that grounds other colors of
  • Natural – Colored Wood in flooring and decor are trending. They are organic and fit right into Biophilia Design.
Museo™ by Daltile

Museo™ by Daltile

Museo by Daltile is a perfect fit to the Biophilia trend with calm, neutral-color palette. It’s a true masterpiece fit for sophistication and grandeur. This artistic collection features a natural concrete with terrazzo subtly mixed into each piece. In addition, it offers a decorative accent that combines concrete with a simple elegant oak wood. Available in large-format sizes with multiple mosaic details, Museo is meant to be showcased on a grand scale. 

What’s trending in natural stone design?

Note: an earlier version of this article originally appeared on

Whether you’re planning a complete remodel or a minor refresh, small details can go a long way in kitchen and bath projects. The varied options within natural stone can elevate any room.

The intense movement of more highly-veined materials are trending in natural stone today.

One way homeowners can add warmth and a sense of calm in their rooms is by bringing in organic materials such as natural stone. While natural stone has been used throughout the home for centuries, experts agree that homeowners today are mindful of how they use the materials and are showing off its true beauty. 

Natural stone’s millennia-long popularity has not flagged one bit, and Nancy Epstein, founder and CEO of Artistic Tile, is seeing movement towards more highly veined materials and colorful natural stone. That’s not to say it’s all about color all the time. “White and grey will likely remain popular for several more years, but more adventurous designers and homeowners are beginning to embrace striking natural stones whose intense movement and dramatic colors make a statement out of a surface,” she said. 

Kitchen trends

Ornate and colorful backsplashes, are making bold statements including backsplashes going up the entire wall behind stoves and above countertops. Photo courtesy of Artistic Tile.

Incorporating natural stone as a backsplash is one easy way to update and create a bold look in a kitchen. “The spaces that resonate with us and have impact are most often created from natural stone,” said Epstein. “Manufactured products…don’t offer the intrinsic warmth or authority of natural products.” 

When it comes to kitchen trends, Suzanne Shumaker, principal of Shumaker Design + Build Associates, LLC, points out the mixing of materials, including natural stones: two types of stone for countertops, or a kitchen island that is different from the perimeter countertops. 

Where kitchens have been dominated by white over the past several years, Epstein is delighted to see color finally making a comeback. “We’re seeing more ornate and colorful backsplashes, and in a continuing trend, those backsplashes are now going up the entire wall behind stoves and above countertops,” she said. “Where designers once created smaller decorative panels, now they’re using more decorative elements on the entire backsplash, and turning backsplashes into feature walls that envelop hoods, surround cabinets, and reach up to the ceiling.”

Less-polished stone finishes such as dark granites with leathered finishes are embraced in kitchens and disguise fingerprints and watermarks, said Suzanne Shumaker, principal of Shumaker Design + Build Associates. Photo courtesy of Suzanne Shumaker for Shumaker Design + Build Associates.

Epstein notes the use of waterfall slabs for countertops and islands, and a move toward the modern minimal look of slabs flowing from countertops up onto backsplashes, waterfalled at the countertop edge so they run from ceiling to floor, with vein-matching or book-matching across each component.

Shumaker is noticing homeowners choosing different kinds of textures to add interest in their kitchens. She observes that clients are choosing less high-polished materials in favor of leathered and suede finishes, which she calls casual and sophisticated, noting that these finishes also disguise fingerprints and watermarks. She’s seeing natural stone being used in unique ways that take advantage of its durability as a material. Her clients love quartzites with elegant veining, as well as dark granites in a leathered finish. 

Quartzites with elegant veining are contemporary favorites in natural stone. Photo courtesy of Suzanne Shumaker for Shumaker Design + Build Associates.

Natural stone is a great way to create a statement piece. “Choose a colorful slab as the centerpiece and decorate around it,” recommended Epstein. “Go for monotone or high-contrast themes. Other options include adding light under your cabinets to highlight your backsplash, and book-match or vein-match whenever you can.”

A kitchen needs a design element that creates a focal point, according to Shumaker. She and her team then carefully pair that focal point with other materials that won’t compete with the core piece. Neutralizing some elements – so there are layers of interest – is key.

“Updating your backsplash or countertop will make a huge difference in your kitchen’s aesthetic,” said Epstein, who updates her own backsplash once every 15-20 years. “If you choose timeless materials, you shouldn’t need to update it any more frequently than that. If you need a complete overhaul, dig in, and do it!”

Bathroom Trends

Choose a colorful slab and decorate around it, advised Artistic Tile’s Nancy Epstein. Photo courtesy of Artistic Tile.

Shumaker is noticing her clients are focusing on one special material in the space and pairing it with materials that complement its unique character. For a recent project, she and her client chose a unique marble that they cut in large pieces and installed in a herringbone pattern. It’s a classic design, but blown up in scale. 

Today’s homeowners are making a greater commitment to bold bathrooms that are making a statement and leaving behind the sparse and monolithic look of recent years. Whether it’s full-height wall tile installations, patterns on floors or walls, or selecting warmer and richer natural materials in general, bathrooms are not as cold as they’ve been in the past. The variety of natural stone options and applications are helping to shape this trend. 

Learn more about using natural stone in kitchen and bath design at 

Bargain Mansions host Tamara Day breathes new life into Kansas City-area mansions

Tamara Day, host of Bargain Mansions on DIY Network

Tamara Day, host of Bargain Mansions on DIY Network

Returning neglected estates to their former glory is not for the faint of heart. Protecting the charm of the old home, while adding modern conveniences expected by today’s homeowner, is a daunting task on its own. Add pressing timelines and the hectic production schedules of a hit DIY Network show, and you have a glimpse into the daily challenges facing Tamara Day, host of Bargain Mansions.

Growing up in the construction trade, Day first became involved in restoration work by helping her father, Ward Schrader, maintain and repair her family’s Kansas farm building structures. Now, as an experienced design and construction expert, Day travels around the Kansas City area dramatically revamping historic homes with the latest modern amenities, while preserving character and authentic features such as exposed brick walls and original staircases. Just like old times, Day’s father can be seen by her side, but this time as her mentor. 

Bathroom of the “Farm House.”In one of the first episodes of the show’s second season, Day enlisted the help of contractor Centric Homes to overhaul the laundry room, kitchen, master bathroom, basement and bunkhouse of the “Farm House.” The new designs feature various Daltile product offerings like mosaic tile and are installed using LATICRETE® materials. 

Bathroom of the “Farm House.”“After speaking with LATICRETE, it was a no-brainer to incorporate their products throughout the entire home. They have installation materials for just about every kind of installation, allowing me the freedom to focus on creating fabulous designs for each space and not worry about how I was going to execute them,” said Day.

The Challenges 

Production deadlines: When working on a production timeline, the importance of hitting deadlines is elevated, especially when following trades need installations to be completed before they can begin their portion of the restoration. It was important that the LATICRETE products chosen be able to be installed with ease in a timely fashion.

Products for multiple applications: Not only does renovating an old home take a team of installers, but it also takes a team of products that are up to the task. From installing large-format tiles in showers around the home to leveling the concrete substrate in the basement for a flat floor, LATICRETE had a product for every design application.

Design flexibility: The Kansas City area is no stranger to the cold. When planning the “Farm House” improvements, Day mapped out two key areas where heat was a must – the large basement and master bathroom. It was vital the LATICRETE electric radiant floor heating system offer design flexibility to accommodate the unique floor plans of each space.


In recent years, interior designers have increasingly incorporated large-and-heavy tiles into their projects, which has not only presented new design possibilities but has also created new requirements and challenges. To install Daltile tiles that were 12”x24” (50.8mmx609.6mm) and larger in areas like the master bathroom shower, 257 TITANIUM™, a lightweight thin-set mortar was selected. This product features an easy-to-spread, creamy consistency for ease of use and exceeds ANSI A118.15, the industry’s highest performance standard for a cementitious- based adhesive mortar, for a long-lasting worry-free installation. 

STRATA_HEAT™ electric radiant floor heating system“The large-format tiles, installed with 257 TITANIUM, trick your eye into thinking the bathrooms are actually much roomier than they actually are,” added Day. “The tile’s large size allows for far fewer grout lines, creating an easy-to-clean, uninterrupted finish.” 

Grout colors featured in areas like the shower walls in the master bathroom and basement and the walls behind the mirror in the bunkhouse bathroom include Light Pewter, Sterling Silver, Marble Beige, Bright White and Twilight Blue. PERMACOLOR® Select Grout – the industry’s first dispersible dry pigment grout solution – was used to achieve these looks. With PERMACOLOR Select, contractors gain increased productivity and time savings on the
jobsite, with a faster time-to-grout, and foot traffic permitted in as little as three hours. 

Radiant floor heating is a high-end design feature that is growing in popularity in both new homes and renovations that focus on clean, comfortable living. To prepare the basement floors for the installation of STRATA_HEAT™ electric radiant floor heating system and the following floor covering, NXT® Level, a cement-based underlayment for use in leveling interior substrates was chosen. Centric Homes used this product to produce a flat, smooth and hard surface. Once cured, NXT Level is durable, fire- and heat-resistant, non-combustible, non-sensitive to moisture and maintenance-free. 

Unlike most other systems, the STRATA_HEAT Wire used to heat the floors in the basement and master bathroom does not have a minimum on straight-run lengths and will not interfere with other electronics in the vicinity. For added design flexibility, this product is highly customizable with multiple spacing options for variability in heat output, making it easy to work in the uniquely shaped rooms. 

As the world becomes more focused on smart home technology, the tile and flooring industry has been tasked to develop products like the STRATA_HEAT electric radiant floor heating system that keeps up with and adapts to a new way of living. To control the system, the homeowners will use the STRATA_HEAT Wi-Fi Thermostat, a smart-focused thermostat that is compatible with home automation devices and can learn homeowner routines to reduce heat usage by up to 25%. 


“The pictures speak for themselves. The Farm House went from unruly to an absolute knockout! Thanks to the wide array of LATICRETE products, we were able to make the vision for this home possible,” said Day. “Being able to bring a home back to life is why I love what I do, and working with companies like LATICRETE makes it easy.” 

Full episodes of the dramatic Bargain Mansions makeovers can be seen on DIY Network. The show can also be streamed via the network app, YouTube, iTunes, Amazon Video, VUDU and Google Play.

LATICRETE products will be featured throughout the entire second season. 

What’s selling around the country

Sales trends for 2019

As wood looks and large-format tiles continue to dominate in the industry’s “what’s trending” news, other fashion-forward items are beginning to make a place for themselves, too. The following takes a peek at what’s heating up the spring from several major players throughout the nation, according to the sales personnel in the field. Contributors Marazzi/American Olean, The Tile Shop, D&B Tile and Westside Tile give their take and share their insight on what the current hot sellers are, as well as how things are shaping up in the different regions of the country.


According to Eric Foley, General Sales Manager for American Olean and Marazzi, Mid-Atlantic and Southeast Regions, this year has definitely seen an industry-wide trend emerging when it comes to tile formats. Specifically, large-format, gauged porcelain tile panels, subway tile, and wood-look planks are big are expected to increase in sales moving forward.

Modern Formation by Marazzi

Modern Formation by Marazzi

Foley noted, too, that Dal-Tile’s StepWise™ technology increases slip-resistance by 50%, allowing products to offer high dynamic coefficient of friction, without a rough texture that may interfere with maintenance. StepWise products also feature SimpliClean™ that makes cleaning easy and ClimatePro™ for surfaces that are used outdoors. 

There is a huge push for 24″x48″ rectified formats and large traditional square sizes in traditional grid sets (24″x24″ and larger). Larger-format marble mosaic patterns are very desirable visuals as well – especially waterjet cut designs featuring unique patterns inlaid with coordinating porcelain or metal accents.

American Olean’s Historic Bridge

American Olean’s Historic Bridge

Wood-look planks continue to be very popular in sizes such as 6″x36″, 9″x36″, 8″x40″ and 8″x48″, both in pressed and rectified formats.

Another sales trend among customers is the installation of the same tile both inside and outside the home. Especially in transition areas, homeowners are using the same tile for both interior spaces and outside under covered patios and on pool decking.

Regarding wallcoverings, multiple wall formats in pressed (4″x12″,  6″x18″, 8″x24″) and larger rectified formats (16″x48″ and larger) continue to gain in popularity.

When it comes to subway tile, traditional subway tile in 3″x6″ is still overwhelmingly popular and a top choice in all markets.

Union by American Olean

Union by American Olean

Tile that emulates wood, concrete, encaustic, glossy, hand-made surfaces, satin finishes, textiles, limestone and marble continues to dominate the market. Dal-Tile Colorbody porcelains – across brands – that offer multiple textures in the same design scheme and color palette (light polished, unpolished and textured) are also a favorite choice.

Wood visuals are overwhelmingly popular since they provide a cleaner finish, less rustic graining and softer texture.

Encaustic has recently grown in popularity among designers, especially with coordinating solids and decorative patterns.

Hawthorne by Marazzi

Hawthorne by Marazzi

When it comes to small-format, high-gloss wall tiles in monochromatic color palettes are selling very well (wavy hand-made, or irregular look) and raised patterns with monolithic appearance. Popular small-format tile sizes include 3″x12″, 4″x4″ and 6″x 6″.

In terms of color for this region, lighter cooler tones still reign supreme (light white/grays through charcoal grays), while beige is on a comeback, and is best if blended with cooler tones (greige).

Porcelain is still the buzz, and Colorbody is the preferred choice for commercial environments. Ceramic is more important in new construction environments and less appealing in the residential remodel category. Metal is more popular when used as an inlaid accent.

Method from American Olean.

Method from American Olean.

As far as pairings go, wood together with glass, concrete and metal continue to maintain popularity, while wood plank floor is very commonly used with more contemporary, or traditional stone visuals on walls. Concrete visuals can stand alone with industrial worn visuals (repurposed stained concrete floors with mix of previous floor covering still visible).

Popular layout/installation patterns in this neck of the woods center around clean, traditional tile set in rectangular sizes. Tile in 12″x24″ format is seen as the favored choice on floors and walls. Also, wood-look planks in herringbone patterns are still popular in 6″x 24″, 4″x28″ and 6″x36″ sizes).

Nu_Tempo by Marazzi

Nu_Tempo by Marazzi

Foley said Dal-Tile is a vigorous sponsor of education in the industry, reaching out to dealers, tile contractors, builders, vendors and the A&D community with information about qualified labor, and the benefits of premium installation materials to support high-performance installations. This is of primary importance when using popular large panels and large-format heavy tile. 

Marazzi’s Castellina

Marazzi’s Castellina

One such product is large-and-heavy tile mortar (LHT) that supports the weight of large-format tile and assures that there’s enough coverage, based on industry standards and recommended spread rates by the manufacturer. In product knowledge presentations, the company recommends back-buttering tiles before depressing in mortar bed, to assure recommended coverage on the tile during installation. To ensure a lippage-free installation, leveling spacers are recommended for the corners of each tile during installation. This prevents high or low corners that are easily detected in environments with natural sunlight and wall-wash lighting, and are the lead complaint by consumers in the marketplace.


Aqua Blu from The Tile Shop.

Aqua Blu from The Tile Shop.

When it comes to the top sales directions in tiles, Minnesota-based The Tile Shop sees trends going in both directions as far as large-format and subway tile. Large format is definitely taking off thanks to fewer grout lines and a cleaner, more modern look. The company also sees the opposite trend, as people clamor for handcrafted looks, keeping subway tile a top category. 

Wood-look planks continue to dominate, presenting natural wood aesthetics without the maintenance. 

The Tile Shop’s Mos Metalica.

The Tile Shop’s Mos Metalica.

Another popular format for the company is the hexagon, connecting with clients’ love for the old-world/handcrafted feel. Rectified tile is also sought after for its clean, sleek and contemporary feel. It allows for smaller grout joints, which play into the large-format tile trend.

When it comes to the look and design of a tile, technology has definitely played its part recently. As printing and glazing techniques advance, natural stone looks have improved immensely, producing authentic white marble looks that are in demand. And natural stone is on the rise, as well.

Kingswood from The Tile Shop

Kingswood from The Tile Shop

Modern farmhouse design continues to be popular and includes encaustic-look and subway tile. And textiles are making a statement in tile. The Tile Shop is seeing more and more wallpaper-effect tile with subtle nuances of texture and a 3-D quality. Designers love the ability to use these tiles to tie the overall look of the room together. 

Firenze natural marble from The Tile Shop.

Firenze natural marble from The Tile Shop.

White and gray continue to be dominant in the Midwest/Northeast, paired with pops of color to make a statement. Two-tone or three-tone patterned tiles (such as encaustic-look) continue to be popular.

People are looking for something to personalize their space and make it different. Each category of material – whether it be porcelain, ceramic, glass, metal or wood – takes off due to its design quality rather than what it is made out of. The only material that The Tile Shop noted people specifically request is porcelain, due to its durability, but the design aspect takes precedence in most cases, with two-tone or three-tone designs, and mixed-material waterjet mosaics that offer elevated design capabilities. People are using these designs in new and innovative ways to add subtle pattern or a make a bolder impact in their spaces. Mixing natural stone with man-made products is always on-trend because it allows high-level design and affordability. 

The Tile Shop’s Star line.

The Tile Shop’s Star line.

Paris from The Tile Shop

Paris from The Tile Shop

The Tile Shop noted that installation patterns are dependent on the type of material used. Subway tile still tends to be laid in the most traditional way as a half-offset or brick pattern. It also observed a strong rise in the patchwork look, where multiple patterned tiles are mixed together on a single surface.

The company is educating its clients through events such as NTCA educational workshops and wedi certification events. Its Pro Network market managers also work closely with its pros, making sure they are choosing the best installation products to get the job done right.


Wood Impressions from Crossville

Wood Impressions from Crossville

At D&B Tile Distributors, with a multitude of locations in Florida, the top tile sales trends include porcelain wood planks at 48″, edging up to 60″ lengths. Tiles 36″ and under are commodities in the company’s territory.

Large-format porcelain, polished and matte, in 30″x30″, 30″x 60″, 24″x 48″ are popular, as are subway tile and mosaics. Popular colors include gray, silver, greige, white, and white with gray as in Calacatta looks.

Photography by G. Richard Booth.

Photography by G. Richard Booth.

Porcelain is the primary material for walls and floors, with a small percentage of decorative ceramic tiles such as wave looks, since the ceramic tile body allows depth to be created in manufacturing.

When it comes to pairings in the Southeast, wood and concrete work well together; so do glass and stone mosaics, porcelain, glass and metal mosaics, and combinations of various materials and shapes in mosaics.

Popular layout/installation patterns include rectangular tile set in 1/3 offset or straight. If square, then it’s traditional square installation, moving away from tile set at a 45 degree angle.

Crossville Laminam Statuario.

Crossville Laminam Statuario. Photography by G. Richard Booth.

The company educates its internal clients every day so that they provide proper consultation to external clients. Contractors are educated with product knowledge at the company’s branch locations and at industry educational events, such as NTCA/CTEF workshops, and LATICRETE/Crossville thin-gauged large porcelain presentations. 

In another effort to promote qualified labor, D&B lists the best licensed local contractors/customers on its website in a separate “find a contractor” page. Certified Tile Installers are sorted at the top, which gives D&B’s customer the best, most qualified options first.

Cement tiles like these from Bati Orient

Cement tiles like these from Bati Orient

West Coast

Woodtalk, in the Ergon line by Emilceramica, illustrates the trend to more authentic , realistic wood tiles.

At Westside Tile and Stone, as the Los Angeles housing market continues to boom and construction is seen in every neighborhood, the tile industry continues to evolve to accommodate everyone’s taste. Many homeowners are spending more time in their homes and want to create an oasis in their bathroom and a kitchen that will be the envy of the neighborhood. 

With the increasingly abundant tile options available in the marketplace, sustainable goods are becoming more sought out along with unique materials that will differentiate one installation from the next. While most trends are revolving around the wood-look tiles, the company is seeing Carrara marble or Carrara-like porcelain tile in bold colors and patterns starting to pop up.

This sintered tile from Neolith illustrates the gorgeous Carrara looks available today.

Wood-look tiles are increasingly being used in new construction as well as remodeled homes with authentic features like knots, textures, and grain in abundant variation. The variety of colors and sizes in these tiles allows them to be used not only for flooring but also in shower wall applications, where they provide natural looks while being impervious to moisture and easy to maintain. Since these tiles are being used in both traditional and contemporary installations, they are installed in unique patterns such as chevron, herringbone, or staggered brick.

Carrara marble is a fashionable finishing option on the West Coast. Its unique blend of colors and tones creates a timeless look. Since it comes in a variety of sizes, finishes and mosaics, it can be used in all sorts of residential applications and allows kitchens and bathrooms to take on both cool and warm tones that blend a variety of styles together. 

Cement tiles in encaustic patterns turn floors into statements.

The rise in use of Carrara marble has spurred an abundance of porcelain tiles meant to resemble it. Digital-print technology refinements have allowed porcelain tiles to look exponentially better than before, with an ever-growing amount of variation found as in real marble. Porcelain Carrara tiles offer the look of natural stone without staining or discoloration. 

Cement tile is moving into bolder patterns and colorways than before. These patterned tiles are being used in bathroom floors as statements, and allow for simpler wall tiles to be used. Encaustic patterns have brought back the ability for floors to be the center of attention in bathrooms, laundry rooms, and even kitchens. 

Chinese tariffs

Cement tiles offer a range of looks to match the design theme of the room.

Tariffs the current administration has imposed on tiles from China have gotten some attention, but what is the impact on the industry?

Most of our contributors say the tariffs have little effect on pricing. Eric Foley, of Marazzi and American Olean said, the Dal-Tile Corporation is largely immune because most of its series are produced in North America or able to be sourced from elsewhere around the globe, including its own production in Europe. It has, however, seen a spike in opportunities based on inquiries from customers that are dependent on Chinese material, particularly from the builder channel. 

D&B Tile Distributors got a jump on the situation as it started moving away from Chinese tile in 2017, so tile products aren’t feeling a pinch. However, tools and sundries the distributor imports from China are experiencing price increases, but currently D&B is confident that it won’t affect sales. 

Tile trends for 2019

Here we are, about to embark on another Coverings, the only United States trade show exclusive to ceramic tile and the showcase for the trends in our industry. We are all looking for the next new trend that will carry our industry into the future and continue to see ceramic gain share over other floor and wall coverings. We see other categories attempting to steal our thunder with terms like “waterproof” and “scratchproof,” where we want to say, “Hey – that’s not new! These have been characteristics of ceramic tile since its creation.” So, let’s talk about the tile trends for 2019 as we all converge on Orlando, Fla. to show who truly is the king of floor and wall coverings.

When looking at the industry, we immediately focus on the appearance of the product to announce what’s new, but in my quest to identify the next trend, I found we must look at a couple of key elements. Raj Shah, President of MSI Surfaces, commented, “We have to ask what it is the consumer wants from a performance standpoint. If you look at why other ‘trends’ have been created, it’s not always the decorative aspect. For instance, observe the transition from marble to quartz or laminate to luxury vinyl tile. These trends were driven by easy care and maintenance, or ease of installation.” 

We all are seeking the answer to an easy installation, so it makes you wonder who will be the first to bring “click ceramic tile” that solves our installation costs compared to other floor coverings. Then again, tile is a different animal than carpet or plastic floors – less forgiving and with a much longer life. Though speed is often a factor in our modern world, retaining craftsmanship and performance that result from installation by qualified installers is also a key consideration. Keep this in mind as you’re searching vendor booths at the show to ensure you are addressing your customers’ true requirements.

With the performance trend addressed, let’s turn our attention to the visual aspect, which ceramic tile leads the floor and wall coverings category hands down. 


While we have seen other categories strive to mimic ceramic tile to gain share, we continue to develop new technologies to enhance the visual appeal, and also widen the application scope of ceramic tile. Ink jet continues to evolve to allow manufacturers to create visuals that are more realistic than ever. We have truly started to understand the opportunities that gauged porcelain tiles, panels and slabs offer for increased applications on counter tops, walls, showers and other installations with this new technology. In addition, we will see additional 2cm pavers targeted at exterior applications, which will continue to grow with a new focus on exteriors from tile distributors.

The visuals 

It is critical that we continue to showcase the most desired visuals for our markets while ensuring we keep our clients engaged with what is new and trending.


Wood is obviously here to stay and is estimated to be about 30% of our industry’s sales; manufacturers continue to replicate new wood looks whether they be a new species or a weathered look from antiquated buildings. 

Gauged porcelain tiles, panels and slabs 

This has been a game changer in our industry and will continue to grow with the beautiful replications of various stones. They also offer marble looks with the ease of maintenance consumers, designers and architects strive for. Daltile’s Panoramic Porcelain collection is an example that offers stunning visuals and seamless design with no boundaries.

Daltile’s Panoramic Porcelain

Marble looks

With the continued evolution of ink jet, we continue to see marble looks as one of the most sought-after visuals with ceramic tile. As stated earlier, the ease of maintaining a beautiful marble is now achievable and will only continue to evolve.

Encaustic looks

While this has been viewed as a niche product, you will see a wide range of variations at Coverings, like Daltile’s Quartetto (pictured), which features a handmade-look encaustic tile in an 8” x 8” porcelain. It offers eight selections of decorative patterns in both warm and cool palettes, giving you a wide range of design freedom.

Daltile’s Quartetto

Fabric looks

Fabrics are continuing to come into the mix as manufacturers find the balance of what both the residential and commercial client is looking for.

Cement looks

Cement looks – also known as the industrial look – are still a large part of our industry’s sales, and manufacturers will showcase the next generation of these. While a large portion of the sales has been commercial, we see consumers seeking the more modern or contemporary look that the cement look caters to. Furthermore, ceramic tile’s performance and maintenance is far superior to stained concrete.

Metallic looks

The new iteration of metallics features a more muted appearance that lends itself to a wider range of applications. MSI’s Oxide (pictured) is a good example that offers three colors each with a unique distressed metallic-look finish for lasting visual impact. This appeals to both the edgy industrial look and one that’s more conventional.

MSI’s Oxide

Wall tiles

While floor tiles are increasingly used on walls, many distributors have increased their selection of wall tile beyond the traditional subway tile into larger rectangular sizes and even 12”x24”. Traditionally we have seen the neutral colors dominate this category; however, as more manufacturers enter this arena, we will see more design aspects like MSI’s Urbano collection (pictured) that features a contemporary detail in six colors as well as 3D patterns to allow a more chic look. Daltile’s Color Wheel wall program is a stunning collection of colors and formats in a program that is straightforward, easy to understand and easy to work with. This is key as we continue to increase our share of wall applications.

Also, Daltile’s Geometric Fusion (pictured) offers nine patterns designed to be installed randomly, which creates an intentional deconstructed geometric aesthetic. Each tile features a decorative blend of metallic, matte and glossy finishes enhanced by EverLux™ Sync technology, which utilizes dry glazes with digital synchronization and creates a high-definition realism that is new to the tile industry.

Daltile’s Geometric Fusion


While some markets in the US have moved beyond rustic stone looks, we still have many users that seek this style without the maintenance of natural stone. Manufacturers will display new generations of these designs to enhance the installation. 

Colors: what will we see?

Pantone announced the 2019 color of the year as Living CoralThe traditional colors will continue to dominate our market since we are a “neutral” category; however, as users get “braver” we see more colors being used in tile installations. While Pantone announced the 2019 color of the year as Living Coral, we will not see this impact our core colors, but it’s important to offer more color in our offerings. 


Keep in mind these checklist items as you walk the show:

What are my customers’ true desires from a performance standpoint?

Do I have the core looks addressed at various price points?

a. Wood

b. Gauged porcelain tile, slabs/

c. Marble

d. Encaustic 

e. Fabric

f. Cement

g. Metallic

h. Wall tiles, with an emphasis on the contemporary design

i. Rustic/stone

j. Colors – be sure to infuse this into your offering

Slam-dunk Bosti-Set® installation at University of Houston’s Fertitta Center

The University of Houston unveiled its transformed basketball arena on December 1st, 2018, when the men’s basketball team played its first home game in its upgraded facility against the University of Oregon. The “old” arena was gutted in Spring of 2017, and this cutting-edge $60 million renovation project was completed in November. The newly constructed sports center, which was built by Turner Construction, was named after local billionaire Tilman Fertitta, who was fittingly inducted into the UH Athletics Hall of Honor just a few days before the first game took place.

Due to Mr. Fertitta’s generosity, the original 50-year-old University of Houston arena, formerly known as Hofheinz Pavilion, was renovated into a sports venue slated for future UH teams, characterized by a futuristic exterior. Whereas the entire exterior structure and roof were unchanged, just about everything else throughout this building project, inside and outside, was completely updated.

Crossville’s Laminam large-format gauged porcelain panels for the walls of five concession stands were strategically positioned throughout the interior concourse of the arena.

The low interior ceiling was eliminated, replaced by open ceiling space for both the bowl and concourse levels. Other major improvements included reconfiguring the arena’s seating to offer even more premium opportunities, two large VIP club areas, highly upgraded facilities in the Guy V. Lewis Basketball Center via a new tunnel connection, a beautiful new court, and much, much more. 

Architectural plans called for the specification of Crossville’s Laminam® large-format gauged porcelain panels for the walls of five concession stands strategically positioned throughout the interior concourse of the arena. “I met with the installer, Allstate Commercial, along with our Houston distributor, BPI,” said Santiago Hernandez, Bostik’s Texas Territory Sales Manager. “Together we helped train the installation team. But first, I had to convince both groups about the winning characteristics of Bosti-Set®, our state-of-the-art adhesive, formulated specifically for the installation of today’s gauged porcelain tile panels.”

Bosti-Set, Bostik’s state-of-the-art adhesive, formulated specifically for the installation of today’s gauged porcelain tile panels, was used to install the Laminam panels.

Hernandez not only persuaded both firms, but together with Ruben Rivera of BPI, subsequently staged winning educational sessions to ensure that installers from the Allstate Commercial team not only knew all the many attributes of Bosti-Set, but became psyched to work with this space-age material. Bosti-Set is a premium adhesive and sound reduction membrane, created specifically for gauged thin porcelain tile panel installations. It immediately grabs porcelain tile panels in a single coat, does not allow for any sag and makes it possible for panels to be repositionable for at least 30 minutes. Projects calling for gauged thin porcelain tile panels now can be installed in roughly half the time with a smaller crew. Why? A single layer of adhesive is troweled only onto the back of the panel or wall, cutting in half the square footage necessary to trowel. Additionally, with Bosti-Set, installation crew members dedicated to basics such as mixing, running mortar back and forth and similar functions, can be redirected to work on more skilled installation procedures.

Projects calling for gauged thin porcelain tile panels now can be installed in roughly half the time with a smaller crew since only a single layer of adhesive is troweled only onto the back of the panel or wall, cutting in half the square footage necessary to trowel.

Bosti-Set is lighter in weight with much greater coverage than typical mortars. It contains zero VOCs as well as 2% recycled material. Bostik’s patent-pending Thickness ControlTM Spacer Technology built into Bosti-Set, ensures proper membrane thickness is always maintained between tile panels and the substrate. And recycled rubber crumb particles mixed into the adhesive offer optimal membrane sound reduction performance. 

“We first found out about Bosti-Set from our BPI representative, Ruben Rivera,” stated Rusty Dennison, Vice President of Operations at Allstate Commercial Flooring of Spring, Texas. “Typically, we’d use a thinset for wall applications, such as the one slated for the concession areas in the new Fertitta Center. So, during Surfaces/TISE West 2018 in Las Vegas, we met together with BPI and Bostik to get a really good picture of the benefits offered by this new material. We were impressed by many of its characteristics, and I must state, also by the highly professional way in which the product was presented to us. And of course, as businesspeople, we were obviously excited learning that with Bosti-Set, it took fewer workers less time for installations to be completed.” 

Allstate Commercial team not only knew all the many attributes of Bosti-Set, but became psyched to work with this space-age material.

Fast forwarding, once all parties were 100% on the same page, the installation process for these interior concourse areas of Fertitta Center began.

“In many ways, this was a championship, total-team effort installation!” beamed Hernandez. “It was the first time Allstate Commercial had ever worked with Bosti-Set, but we know it won’t be the last. The firm’s installers all had an A-game attitude throughout the entire process. Ruben and I were on-site for a great deal of time. It was awesome to witness a state-of-the-art, architectural conception being transformed into structural reality step by step. And even more so, watching our product being used so effectively by those that we had a hand in training, was truly a gratifying experience.”

Rusty Dennison added, “Not only was this a winning installation. But at the University of Houston Cougars’ first home game in the brand-new arena, we beat Oregon 65-61!”

Bosti-Set is a premium adhesive and sound reduction membrane, created specifically for gauged thin porcelain tile panel installations that immediately grabs porcelain tile panels in a single coat, does not allow for any sag and makes it possible for panels to be repositionable for at least 30 minutes.


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