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Five Star Contractor Meeting in Nashville

Recently, the National Tile Contractors Association (NTCA) hosted its Five Star Contractor Summer meeting in Nashville, Tenn. The meeting, sponsored by Daltile, and co-sponsored by Custom Building Products and LATICRETE International, attracted over 100 NTCA Five Star Contractor members and sponsor representatives, and centered on education and networking. The three-day agenda featured a seminar from Ron Meler of RW Meler Consulting, networking opportunities, sponsored programs, and education sessions that focused on contract clauses/risk, scheduling and change order processes.

The last day of the seminar also featured a tour of Daltile’s 1.8-million square-foot manufacturing plant. “It was a great honor to showcase and tour our Dickson tile plant with the elite Five Star members of the NTCA,” said John Cousins, senior vice president, Dal-Tile Corporation. “The NTCA membership feedback was phenomenal, reinforcing the industry support of high-quality and innovative domestic manufacturing for application in both the residential and commercial business. As the industry leader, Daltile is committed to expanding domestic manufacturing, tile and countertops, aligning with and supporting the needs and opportunities of our customers and industry.”

NTCA Five Star Contractors got to tour Dal-Tile’s 1.8 million sq. ft. Dickson, Tenn., manufacturing plant as part of the summer meeting in Nashville.

NTCA’s Five Star Contractor group is composed of dedicated residential and commercial tile contractor professionals that assemble to identify tile contractor challenges, provide best practices, consensus processes and create business opportunities. They work to develop training initiatives and best practices in business and in the field. NTCA members must go through a rigorous application process in order to obtain Five Star Contractor certification. 

“Our application process is based on integrity, professionalism and craftsmanship,” said NTCA Five Star Program Director Amber Fox. “This process only certifies companies that continually invest in themselves and have proven commitment to service, quality, safety and superior job performance.”

If you are a NTCA member and interested in gaining Five Star Contractor certification, contact Five Star Program Director Amber Fox at [email protected]. 


Dallas, TX – August 14, 2018 – The Daltile Statements Program has recently named Steve Chesin of Carpets N More as its Statements Dealer of the Year.  The brand also recognized Statements retailers Jeff Clayner and Jerry Litteral of Keystone Flooring for Outstanding Sales and Achievement as well as Statements retailer Patty Ziolkowski of Wolde Flooring as the Rising Star.  All three awards were given during the recently hosted Daltile Statements Program conference. This conference is held every other year.

Steve Chesin of Carpets N More named Statements Dealer of the Year (c.) with Dal-Tile’s Jeremy Sax (l) and John Cousins.




Jeff Clayner (lc) and Jerry Litteral (rc) of Keystone Flooring received the Outstanding Sales and Achievement Award











Patty Ziolkowski of Wolde Flooring was named Rising Star.

“Statements is an exclusive Daltile program geared to the top dealers throughout the United States, so being recognized as a top retailer among this elite group is quite an achievement,” said Jeremy Sax, general manager of dealer sales, Dal-Tile Corporation.

For more information on the Daltile Statements Program, contact Tony Wright, director of Daltile dealer sales at [email protected].  For additional Daltile product information, visit daltile.com.


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Dallas, TX – August 9, 2018 – As Daltile kicks off their new social media platform, an area in which they have experienced substantial user engagement is reflected in a new Instagram Highlight.  Daltile’s newest Instagram Highlight features a collection of photos that social media users have organically taken and shared that feature their feet standing on a newly installed Daltile floor.  Shoes representing every style, and from all walks of life, are showcased on an equally impressive wide range of tile designs and colors from Daltile. This Instagram Story Highlight is found on the brand’s profile page and is entitled, “#DanceOnDaltile”.

“The most exciting thing about #DanceOnDaltile is that all of these photos are User Generated Content (UGC),” said Kylie Cammon, social media marketing manager, Dal-Tile Corporation.  “In the world of digital brand marketing, the most coveted of all content is high quality UGC. Our new #DanceOnDaltile Instagram Story Highlight is composed entirely of content where designers and homeowners have taken pictures of their feet standing on their newly installed Daltile flooring, totally unprompted by us.  These organic postings lend so much credibility to the product for those viewing the photos on Instagram. UGC is also one of the ultimate compliments for a brand.”

“Another fun aspect of these organic photos is how artistically engaging they are,” added Cammon.  “They not only reflect different styles, tastes, and personalities, but each photo feels as if it has captured a moment in time.  For instance, these photos may feature an interior designer’s perfectly polished stilettos that are the height of fashion on an equally sophisticated Daltile offering while another image features a more Bohemian installation of mosaic floor tile and the homeowner is wearing frayed blue jeans above bare feet — perfectly exemplifying the vibe of that installation.”

To view #DanceOnDaltile, click here https://www.instagram.com/daltile/.  For Daltile product information, visit daltile.com.






Five manufacturers and contractors in the tile industry banded together to tile the kitchen, bathrooms and basement in Sasha Bruce Youthwork’s RE*Generation House, which will provide transitional housing for at-risk youth in Washington, DC who might otherwise be homeless.

Sasha Bruce Youthwork welcomed donations of tile from Dal-Tile, setting and floor preparation materials from MAPEI, and Ditra underlayment and floor edging strips from Schluter Systems. NTCA Five-Star Contractors Collins Tile & Stone and David Allen Company completed the installation in the kitchen and three bathrooms. Sasha Bruce Youthwork is a well-recognized nonprofit organization based in Washington, DC that provides shelter and needed support for vulnerable youth. (http://sashabruce.org)

MAPEI invited Tile Partners for Humanity, the partnership of tile industry members working to support nonprofit partners like Habitat for Humanity and community outreach centers through donations of tile materials and labor, to coordinate the project.

The RE*Generation House was also part of an outreach program by ProjectAEC Cares, a group of architects, engineers and contractors working in partnership with the American Institute of Architects (AIA) annual meeting as well as Reed Construction Data and Hanley Wood. Project AEC Cares coordinated a one-day service project in May to bring donors, volunteers, and media representatives together to work on the home renovation. Representatives of Collins Tile & Stone, David Allen Company, MAPEI, Schluter Systems, and TPFH were on hand to participate. Collins Tile & Stone and David Allen Company finished the installation in October once the house renovation was complete.

Larry Fullerton, Board Member of the Sasha Bruce Youthwork, thanked the industry donors for the beautiful finished product.

“We’re so grateful for the installation expertise and material donations from the tile industry. Not only is the finished product stunning, but in a house filled with kids it’s crucial to have floors that will stand up to heavy foot traffic. We also appreciate the time that everyone spent on site completing the project. It was great to meet the donors who made it possible!”

This marked the second year that MAPEI has contributed to the ProjectAEC Cares program and Michael Granatowski, MAPEI’s National Manager of Architectural and Commercial Projects, recently joined the program’s Advisory Board as a representative of the manufacturing community. Granatowski and Steven Day, Marketing Manager for MAPEI, participated in the service event in May.

“MAPEI finds that the Project AEC Cares program is an exciting and uplifting way to become a part of the communities where the AIA convention takes place each year. Our Sales, Technical and Marketing people who get a chance to participate in the renovations look forward to the next city and the next opportunity to help improve buildings for groups like Sasha Bruce Youthwork.”

Joey Miles, Territory Manager for Schluter Systems, also spent time volunteering at the service day event in May along with representatives of Collins Tile & Stone and David Allen Company.

“It was such an enormous pleasure to be part of the housing project at Sasha Bruce,” said Miles. “This was an opportunity for us to get involved in something we feel passionately about. Through this project we were able to take a hands-on approach in helping to create reliable housing for youth who may otherwise be homeless, and use our products and experience towards creating a home that we know will last, and will make a continuing impact on this community.”

Lori Kirk-Rolley, Senior Marketing Director for Dal-Tile Corporation, said that Dal-Tile was proud to participate in the project.

“At Dal-Tile, we strive to enrich the lives of others and positively impact our communities when we can. We’re pleased to be able to extend our support to the Sasha Bruce RE*Generation House and the well-deserving children they serve.”

Herb Miller, Executive Director of TPFH and its parent organization, Mountain Re-Source Center, echoed Fullerton’s gratitude. “It’s only through generous partners like Dal-Tile, MAPEI, Schluter Systems, Collins Tile & Stone and David Allen Company that we’re able to support important projects like the RE*Generation House. We had the best of the best – great materials and installation by two NTCA Five-Star Contractors. We truly appreciate their partnership and support!”

About Mountain Re-Source Center

MRC welcomes donations of all types of building materials as well as disaster relief supplies, educational resources, household necessities, and medical supplies. To donate or for more information on MRC or Tile Partners for Humanity, contact MRC Executive Director Herb Miller at 304-678-4229/ [email protected] or Networking Director Ally Venugopal at 425-429-6188/ [email protected]. MRC provides a donation receipt for tax purposes. For more information, visit www.mountainre-source.org or www.tpfh.com.