Why Tile Launches A&D Tools in Commercial Sector Launch

Why Tile announces the next release of the tile industry’s marketing and education initiative with the launch of the Commercial Guide section of the website, complete with new content and tools for Architects, Designers, and Specifiers.
The tile industry collaborates on the Why Tile campaign, which debuted at Coverings 2017 with a residential section. Major industry organizations contribute to Why Tile, including: Ceramic Tile Distributors Association (CTDA), National Tile Contractors Association (NTCA), Ceramic Tile Education Foundation (CTEF), Tile Contractors Association of America, and Tile Heritage Foundation (THF), in addition to manufacturers worldwide. Why Tile is coordinated by the Tile Council of North America (TCNA).
The Why Tile website is designed to educate about the numerous benefits of ceramic tile and inspire the limitless design options of ceramic tile. It’s not a “path to purchase” website, but rather Why Tile is designed to help consumers, and now the A&D sector, use tile in their projects and help them understand the benefits of using tile for their specific applications.
WhyTile.com will continue to evolve and this next launch furthers the value WhyTile.com provides as a planning tool,” says Kathy Meyer, Marketing Director, TCNA. “You’ll find the commercial site loaded with fun inspiration, and also the data necessary for making an informed commercial space specification.”
“We’ve chosen to launch Why Tile advances at Coverings because this is where our industry comes together,” says Eric Astrachan, Executive Director, TCNA. “There’s so much excitement in our community for this work. We are proud to unveil and celebrate these next steps that will guide and support professionals with their choice of ceramic tile.”
Learn more by attending Why Tile QuickFire sessions while at Coverings (Tuesday – Thursday):
  1. 1. Do You Know What’s in Your Floor Covering?
  2. 2. Ceramic Tile is the Greenest Option
  3. 3. Ceramic Tile vs. Competitive Products
  4. 4. Health, Wellness & Ceramic Tile
  5. 5. Durability of Ceramic Tile
  6. 6. The Value of Ceramic Tile from a Realtor Perspective
You’ll also enjoy the Why Tile video playing continuously in Connector B/C and the Installation Experience (Booth #8401).

DALTILE SHOWROOMS HOSTED “SWEET CELEBRATIONS” ON NATIONAL TILE DAY

Dallas, TX – February 23, 2018 – Daltile showrooms nationwide hosted “Sweet Celebrations” in honor of National Tile Day.  These open-house events featured a trifecta of fun:  in-house sweet shops filled with delectable candies, educational strolls through the showrooms that highlight the “4 Ts of Tile”, and presentation of Daltile’s newly-launched products.

Team members serving up sweet treats and product samples at Daltile’s Design Studio in Dallas, TX for National Tile Day, Feb. 23.

“National Tile Day was created to recognize tile as a timeless element of architecture and design,” said Corinthia Runge, manager of gallery and showroom operations for Dal-Tile Corporation.  “This year we are hosting events nationwide to celebrate this day.  Amidst the festive decorations, we are also prominently highlighting the ‘4 Ts of Tile’ which we have created to help customers clearly remember why tile is such a fabulous choice.  The attributes of tile as presented by our Why Tile campaign are:  Tough, Timeless, Trouble-Free, and Trustworthy.”

“We are excited to be hosting our first annual National Tile Day event, celebrating all that is great about tile!” said Ginga Guidroz, manager of the Daltile Design Studio in Dallas, Texas.  “We have been generating excitement among our customers building up to today’s celebration.  Our store is located in the heart of the Dallas Design District.  Because of our location, we do business with the entire gamut of trade customers:  interior designers, architects, builders, and contractors as well as consumers who are selecting tile through their professional.  Everyone has been invited to share in the fun, so as a hub of our design community, we are expecting a nice turn-out for the celebration at our showroom.”

DAL-TILE LAUNCHES NEW “WHY TILE” CAMPAIGN ON NATIONAL TILE DAY 2018

 

Dallas, TX – February 23, 2017 – Dal-Tile (parent company of Daltile, Marazzi, and American Olean brands) is officially launching its own “Why Tile” campaign on National Tile Day 2018.  The campaign is designed to complement the Tile Council of North America’s ongoing Why Tile campaign that promotes the use of tile.  The foundational messaging of the Dal-Tile campaign is presented via a “four Ts” message.

“Communicating the reasons why tile is an excellent flooring choice and how tile stacks up against other flooring categories is an important 2018 goal for our brands,” said April Wilson, director of brand marketing for Dal-Tile.  “Along the lines of ‘the four Cs to look for when purchasing a diamond’, we have created ‘the four Ts’ of tile to help in-store sales reps and consumers clearly understand why tile is such a smart choice for flooring.”

“We will feature this messaging in our brands’ POP merchandising, digital endeavors, sales training, and advertising,” said Wilson.  “We want our distributors and retailers to feel equipped to engage in conversations with their customers about the benefits of tile.  During the life of our new campaign, we will educate on why tile ‘Sets the Standard’ for flooring.”

The attributes of tile as presented by Daltile, Marazzi, and American Olean’s campaign are:

Tough — Tile is Tough.  Tile is innately durable and resists decades of heavy traffic.  It is stainproof, scratchproof, waterproof, and fire resistant.

 

Timeless — Tile is Timeless.  Tile offers unlimited color and design selections that transcend styles, as styles come and go.  It also provides a way to seamlessly connect spaces including both indoor and outdoor.

 

Trouble-Free — Tile is Trouble-Free.  Tile is low maintenance and easily cleaned with zero restrictions, and won’t damage from cleaning services.

 

Trustworthy — Tile is Trustworthy.  It’s made from natural materials and returns to natural materials.  It is green certified and completely free of any VOCs, PVCs, phthalates, formaldehyde, and other harmful chemicals.

 

About Dal-Tile

Dal-Tile is the largest manufacturer and marketer of ceramic tile, natural stone, and countertop products used in residential and commercial spaces across North America. Under its four powerhouse brands — Daltile, American Olean, Marazzi, and Ragno — Dal-Tile leads the industry in both design and product innovation, and is committed to incorporating environmentally-friendly materials, processes, and products throughout its organization.

 

Dal-Tile has more than 9,000 employees in North America and sells its products through a network of more than 300 company-owned sales service centers, stone slabyards, design galleries, and design studios, as well as through independent distributors and leading home center retailers nationwide.

 

Founded in 1947 and headquartered in Dallas, Dal-Tile is a division of Mohawk Industries, the leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world.  For more information on Dal-Tile and Mohawk Industries, please visit mohawkind.com.

 

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COVERINGS TO CHAMPION WHY TILE? IN ANNUAL NATIONAL TILE DAY CELEBRATION

(ARLINGTON, VA – February 20, 2018) Coverings, the largest international tile & stone show in North America, invites the industry to join in celebrating National Tile Day on February 23. Established in 2017 to recognize the value and importance of tile in architecture and design, the Registrar at National Day Calendar has marked the annual celebration of this timeless, global element of architecture and design.

“As the second National Tile Day approaches, we look forward to taking a moment to recognize and celebrate the many benefits of tile, and continuing to educate trade and consumer audiences on the elements of tile that make it an outstanding material for a diverse array of residential or commercial projects,” said Alena Capra, Coverings’ Industry Ambassador. “In addition, National Tile Day acts as a preview to the innovative and exciting tile products and trends that will shape industry conversations at Coverings in May.”

Building on the tile industry’s “Why Tile?” initiative, National Tile Day champions the merits of tile that make it one of the most practical building materials. These merits include tile’s durability and sustainability; resiliency; versatility in use, indoors and out; ease of upkeep and maintenance; energy efficiency; and health benefits, including no VOCs. These factors, along with its beauty and flexibility, allow designers to utilize tile in its many forms to create unique and stunning installations that last a lifetime.

On Friday, February 23, National Tile Day will be celebrated with unique digital activations, providing special opportunities for trade and consumer audiences to learn more about tile. Members of the industry are invited to join the conversation on social media by sharing new products and trends or inspiring projects that showcase the many benefits of tile while using #WhyTile, #NationalTileDay, and #Coverings2018. For full details regarding Coverings and National Tile Day, please visit coverings.com/nationaltileday.

Following National Tile Day, the 2018 Coverings show provides ample opportunities for its attendees to learn about installation standards and best practices, the merits of selecting tile, and the latest introductions to the tile market. Attendees will also have access to a thorough program of CEU-accredited seminars, demonstrations, and networking opportunities. Coverings returns to the Georgia World Congress Center in Atlanta, GA from May 8-11, and will bring together 1,100 exhibitors representing over 40 countries across 400,000 square feet of exhibition space.

 

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Google +: google.com/+Coverings
Blog: coverings.com/blog

 

About Coverings

Coverings is the largest and most important ceramic tile and natural stone trade fair and expo in the United States. It features exhibitors from more than 40 countries and is the stage for introducing some of the most innovative tile and stone products in the world.

The exposition serves as a valuable resource for continuing education for all segments of the industry, with more than 75 informative, accredited seminars and live demonstration sessions throughout the show, all free of charge. Coverings attracts thousands of distributors, retailers, fabricators, contractors, specifiers, architectural and design professionals, builders and real estate developers, as well as journalists and bloggers who cover this vital and dynamic industry.

Sponsors of the show are The Ceramic Tile Distributor Association (CTDA), Tile of Spain/Spanish Ceramic Tile Manufacturer’s Association  (ASCER), Ceramics of Italy/Confindustria Ceramica, National Tile Contractors Association (NTCA) and the Tile Council of North America (TCNA). The show is managed by Taffy Event Strategies, LLC.

Coverings 2018 takes place May 8-11 at the Georgia World Congress Center in Atlanta, GA. For more information, visit coverings.com or contact Taffy Events, Coverings Show Management, 703-539-5504.