Imperial Wholesale Wins BIG with LATICRETE SPECTRALOCK Promotion

LATICRETE announced the grand prize winner of a new 2019 Chevrolet Silverado 1500 to conclude the company’s six-month prize promotion to celebrate the 15-year anniversary of the SPECTRALOCK Grout product line.
The winners are John and Mike Imperial of Imperial Wholesale Inc. out of Mesa, Arizona.They are second-generation owners of the family-run business and recently became MVPs with LATICRETE.
For more info and to see LATICRETE Senior Product Manager Ryan Blair surprise John Imperial with the truck, watch the video here:

Schönox Announces 2018 Worst Subfloor Contest Winners

In its fifth year, event will announce winners at TISE in Las Vegas

The winners of the fifth Worst Subfloor Contest were announced today at the HPS Schönox booth in Las Vegas as part of The International Surfaces Event. The trio of judges, including John McGrath, Greg Mercurio, and Robert Varden, said the process was challenging this year as so many projects were worth of the win.

“The competition was fierce this year,” said Mercurio. “We each saw the different ways the Schönox line of products can be used to manage the variety of issues an installer can
encounter on the job. The proof is really in the before-and after images.”

There were 132 entries in the 2018 contest, making it the largest in the history of the event.More than 340,000 square feet in projects are represented, and 93 installer companies and team participated.

“These numbers tell me this contest is a key feature in our industry,” said HPS Schönox Principal Thomas Trissl. “We had entries from all over the country and from a number of sectors, from healthcare to hospitality to historic homes. We look forward to this event every year.”

The winners in the fifth Worst Subfloor Contest are:

Honorable Mention: Nashville Flooring, Nashville, Tenn.
Distributor: William Bird
Team Members: Brandon Goodwin, Gabe Greer, and Bruce Busby
Schönox Representative: Tristan Schoeneweiss
Type of Project: Corporate

Third Place: Design South Flooring and Interiors, Saltillo, Miss.
Distributor: Adleta
Team Members: Clay Lansdell, Juan Sosa, Mateo Lavan
Schönox Representative: Shane Jenkins
Type of Project: Retail
Prize: Xbox One

Second Place: Kaufman Concrete Company, Louisville, Ky.
Distributor: CDC Distributors
Team members: Alex Kaufman, Clarence Tye, Tracy Wilson
Schönox Representative: Clay Criswell
Type of Project: Hospitality
Prize: Sony 65-inch Smart TV

First Place: H.J. Martin and Sons, Green Bay, Wisc.
Distributor: KRS Inc.
Team Members: Donovan Morris and Andy Jurczowski
Schönox Representative: Marty Hackenmueller
Type of Project: Hospitality
Prize: Porsche Track Experience

Already, plans are underway for the 2019 contest. The Worst Subfloor Contest is looking for the worst flooring challenges facing installers. Entries will be accepted beginning May 15, on the HPS Schönox website at Download the Schönox app for details, updates, and to see how we are ÖN IT.






Schönox, HPS North America, a business unit of TMT America, is a customer-oriented,
entrepreneurial, high-tech company that specializes in building materials suited for new
buildings as well as for renovation. Innovative materials include primers and moisture mitigation
systems, subfloor repair products, floor leveling compounds, adhesives, and waterproofing
materials for installing all types of floor coverings.

Daltile Introduces Stunning New Product Lines and Extensions for Spring 2019

The latest collections from Daltile offer extraordinary design, appealing to both homeowners and designers


Daltile is pleased  to announce seven new tile collections as well as additions to the brand’s Panoramic Porcelain Surfaces™, ONE Quartz Surfaces® and Natural Quartzite, bringing a variety of designs, sizes, shapes, colors and styles to the market for spring. Known for producing the highest quality products and setting the standard in the industry, the latest  Daltile launch offers a broad palette of extraordinary, fashion-driven products with exceptional performance features.

“The collections we are releasing embody the hottest trends for 2019,” said Paij Thorn-Brooks, vice president of marketing for Dal-Tile Corporation. “Each line brings something unique to the table, and we are confident that homeowners and designers who have not yet explored the endless possibilities of installing tile will do so with these collections.” 

Offering grandeur and pure sophistication, Museo™ provides homeowners and designers with the natural look of concrete and terrazzo paired with the elegance of timber. Available in large-format 24 x 24 sizes and 2 x 3 and 2 x 2 mosaics, Museo is meant to be showcased. Revalia™ flirts with whimsical shapes and eclectic colors, bringing fashion and structural dimension to any space, while Confectionery™ tickles taste buds with its retro design. Confectionery provides designers with a sweet, charming style suitable for those captivated by mid-century modern design.

Raine™ offers white and grey tones in a variety of tile sizes and unique mosaics. This natural marble collection embodies exquisite design where no two pieces are the same. A spectacular spectrum with bright and pigmented hues and a mix of neutral, earthy tones, Color Wheel™ provides the perfect palette to inspire imagination. Elect™ also offers a marble look, featuring glass-like crystals and linear vein movement for a soft, neutral and contemporary style.

Manufactured for the builder community, Memoir™ brings encaustic tile to the masses with two patterns and two contemporary colors.

The latest Panoramic Porcelain Surfaces collections include two additions to the Elemental selection and introduction of the all new Metallic selection.The Elemental selection adds Calacatta Aries and Gypsum Calacatta, bringing drama with striking vein patterns and tranquility through subtle marbling designs. Chromium and Obsidian from the Metallic selection are dripping with design and opulence, as the unrefined essence of concrete is enhanced by mixed metals, dazzling with the glitz and glam that is provided on a scale only large format porcelain slabs can reach.  

New additions to the ONE Quartz Surfaces lineup are chic yet functional, and right on trend.  Currently, quartz countertops are trending toward whites and Daltile’s new launch includes a myriad of beautiful whites, cremes, and light greiges:  Alpine Winter, Aspen Grey, Kodiak, Imperio Carrara, Equinox, Geyser, Calacatta Carina, Jasmine White and Carrara Capezio. On the Natural Quartzite front, Tartarus, Savoie, Chacra and Moreno offer a collage of subtle movement and soft veining, combined with unrivaled performance. 

The new Daltile collections and extensions will be premiered at The International Surfaces Event in Las Vegas, Nev., from January 23-25 at the Daltile booth (#5613) and the adjoining Daltile extra-large surfaces/slab booth (#5821). For more information about the launches, please visit 

About Daltile

Daltile is the industry-leading brand of ceramic, porcelain, glass and metal tile as well as natural stone, large-format slab and countertop products. Daltile products are distributed through over 250 company-owned sales service centers, stone slab yards and gallery design centers that service a robust network of trade customers. Dedicated to innovative product development and distinguished style, Daltile provides a rich palette of quality products created to inspire residential and commercial designs. For more information, visit and follow Daltile on  FacebookTwitter and  YouTube.

American Olean Debuts Three Tile and Stone Collections for Spring

New collections from American Olean captivate with contemporary takes on traditional materials

Inspired to reinvent the classics, American Olean launches three new collections for spring that offer designers a fresh take on wood and stone.

“Designers and homeowners are still asking for stone and wood elements in designs, which inspired us to reimagine these materials for spaces,” said Paij Thorn-Brooks, vice president of marketing for Dal-Tile, American Olean’s parent company. “Influenced by the elegant surfaces across Europe, our latest collections give customers the opportunity to take classic styles to new heights without sacrificing the trusted quality and durability they have come to expect from porcelain products.”













Rich graphics and texture come to life through the Waterwood™ collection, which pulls inspiration from the bricola wood pillars that grace the waterways of Venice. Transformed by years of water exposure, this series emulates the unique wood found in only one place in the world and delivers a nontraditional oak look.














With a captivating mix of color movement, sleek lines and clean finishes, Presario™ is sure to create an elegant design. Three cosmopolitan colors of natural marble stone modernize this classic look, and a variety of mosaic shapes allow designers to make a lasting impression in their projects.

Sunset Falls™














The calming effects of the sun setting over the water infuse the Sunset Falls™ collection. This travertine stone-look delivers classic style in several sizes, rectangular shapes and a herringbone mosaic. Offering design flexibility, these tiles lay a stunning foundation that will check all the boxes when it comes to beauty and performance.

The new American Olean products will be on display at The International Surfaces Event in Las Vegas, Nev., from Jan. 23-25 at the American Olean booth (#5603).

American Olean Fact Sheet 2019

About American Olean

Since 1923, American Olean has been offering an extensive array of quality tile products. Through an appealing selection and a trusted network of industry professionals, American Olean empowers the creative visions of residential and commercial design and construction. For more information, visit and follow American Olean on Facebook, Twitter, Instagram, Houzz and Pinterest.

LATICRETE Introduces Tile Contractors to New Product Solutions at SURFACES

LATICRETE Introduces Tile Contractors to New Product Solutions at SURFACES

Products from three of the company’s core business channels will be showcased, including alternative solutions to traditional tile and stone needs that address growing industry trends

Located at Booth 5447, LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, will give SURFACES attendees an exclusive sneak peek at the company’s soon-to-be-released 125 TRI MAX™ three-in-one adhesive and VAPOR BAN™ Primer ER, as well as showcase recently launched products from three of the company’s core business channels — Tile and Stone Installation Systems, SPARTACOTE™ Resinous Flooring Systems and Surface Preparation/Concrete Remediation. Additionally, one lucky winner will be selected as the grand prize recipient of a new 2019 Chevrolet Silverado 1500 to conclude the six-month prize promotion to celebrate the 15-year anniversary of the SPECTRALOCKⓇ Grout product line.

“SURFACES is a prime opportunity to showcase traditional tile and stone installation and care products, as well as introduce thousands of construction professionals to new product solutions that can be taken back to the jobsite to address growing trends, like tile contractors utilizing resinous flooring as an alternative floor covering,” said Sean Boyle, LATICRETE Vice President, Marketing North America.



VAPOR BAN Primer ER is an ASTM F-3010 compliant, epoxy-based all-in-one moisture vapor barrier and primer that saves installers time and speeds up labor on the jobsite, thanks to the products’ dual purpose. With a quick turnaround time, in as little as three hours VAPOR BAN Primer ER is ready for self-leveling underlayment placement.  VAPOR BAN Primer ER is expected to launch at the beginning of spring.


125 TRI MAX is a new three-in-one adhesive, sound control and crack isolation product that eliminates the need for sound and anti-fracture mats. Because of the three-in-one versatility and lightweight nature of this product, 125 TRI MAX saves construction professionals money on storage, freight and logistics. In addition to the high-performance and anti-fracture benefits this product offers, 125 TRI MAX contains 36 percent post-consumer recycled materials to contribute to LEED points and is GREENGUARD certified for sustainable building. 125 TRI MAX is expected to launch near the end of winter.


recently launched MULTIMAX Lite, the ultimate one-step, non-sag, Large and Heavy Tile mortar for interior and exterior installations of ceramic tile, porcelain tile, glass tile and stone. Offering superior bond strength and adhesion, MULTIMAX Lite exceeds ANSI 118.15, the industry’s highest performance standard for a cementitious-based adhesive mortar, and thanks to its light weight, can be more easily transported and troweled. MULTIMAX Lite contains no silica sand benefiting workers on the jobsite with reduced exposure to respirable silica.

STRATA_HEAT™ Thermal Pack

STRATA_HEAT Thermal Pack is a patent-pending thin-set additive which has been designed exclusively for use with select LATICRETEⓇ adhesives. Utilizing Thermal Diffusion Technology, heat generated from the STRATA_HEAT Wire is uniformly distributed throughout the adhesive to eliminate cold spots and quickly achieve the desired floor temperature. With the addition of STRATA_HEAT Thermal Pack, homeowners are able to lower kilowatt usage and reduce energy costs by 15 percent.


HYDRO BAN Quick Cure is a liquid-applied, ready-to-use waterproofing membrane that creates a continuous waterproofing barrier with outstanding adhesion. Thanks to its unique curing properties, HYDRO BAN Quick Cure allows for flood testing within 30 minutes. Additionally, HYDRO BAN Quick Cure features advanced WetCure Technology, which allows it to cure even in cold or damp environments.

Quick Cure Mortar Bed

Quick Cure Mortar Bed is a rapid-setting, pre-mixed, polymer-fortified thick bed mortar. Quick Cure Mortar Bed is versatile for use in both interior and exterior applications, wet or dry applications, bonded and non-bonded thick bed mortar applications, shower systems and concrete repairs. When combined with HYDRO BAN Quick Cure, Quick Cure Mortar Bed provides the fastest mortar bed shower system install in the industry.


READY-TO-USE Grout is an advanced professional-grade, ready-to-use premixed grout that delivers superior color consistency combined with excellent stain resistance. READY-TO-USE Grout is ideal for interior re-grouting applications involving ceramic tile, glass tile and stone. In addition to its non-sag formula, READY-TO-USE Grout inhibits the growth of stain-causing mold and mildew in grout joints and does not require sealing.


HYDRO BAN Cementitious Waterproofing Membrane

HYDRO BAN Cementitious Waterproofing Membrane is a single-component, polymer-fortified cement-based waterproofing material that mixes with water. This product can be used to waterproof walls and floors in bathrooms, kitchens, swimming pools, water features and fountains, balconies and terraces over unoccupied space. It can also be used to waterproof all common building substrates that require protection from water exposure.


PRIME-N-BOND is a versatile primer designed to enhance the performance and mechanical bond of mortars to a variety of smooth or low-absorptive substrates to which adhesion may be difficult. PRIME-N-BOND is low VOC and does not emit a strong odor, making it ideal for use in interior or occupied areas. Additionally, PRIME-N-BOND allows for faster preparation because it does not require mixing, which can save contractors time and money on the jobsite.


257 TITANIUM is a lightweight high-performance thinset mortar designed to function as the optimal choice for installing Gauged Porcelain Tile (GPT) and Gauged Porcelain Tile Panels/Slabs (GPTP) in commercial, residential and industrial applications. 257 TITANIUM exceeds ANSI A118.15, the industry’s highest performance standard for a cementitious-based adhesive mortar, providing worry-free interior, exterior or submerged installations.


HYDRO BAN Board is a lightweight, easy to install, ready to tile wall board designed for bonded tile or stone installations. It is made with a waterproof high-density extruded polystyrene core and a waterproof membrane on both sides to give triple protection from water and vapor intrusion.


Select is an advanced high performance cement grout that offers the industry’s first dispersible dry pigment solution. Designed for optimum performance on all types of residential and commercial installations, PERMACOLOR Select is able to withstand the most demanding exterior or interior applications with ease. With the addition of Select AnyColor™, customers can choose from 80 stocked colors and have the ability to custom match nearly any color in the Benjamin MooreⓇ and Sherwin-WilliamsⓇ palettes.


self-leveling, skim coat and vapor reduction products ensure substrates are ready to accept finishes like stone, tile or porcelain, as well as protect from moisture vapor. Products in this line are easy to work with and do not require installers to have extensive training.


The SPARTACOTE line of resinous flooring and decorative coating systems was recently expanded to offer customers the most comprehensive line of leading-edge products in the industry to produce a customizable, seamless floor.


The LATICRETE SUPERCAP System combines industry leading, patented pump truck technology and innovative products to deliver perfectly flat floors. For more than a decade, the system has delivered spectacular time-saving, cost-effective solutions that correct uneven concrete, reduce moisture vapor emissions and shorten build times.


The STONETECH line of surface care products offers products with superior protection to preserve the natural look of tile and stone surfaces. Included in the line is the recently launched Epoxy Grout Haze & Coating Stripper. The fast-acting, non-runny gel solution is able to dissolve epoxy grout haze and coatings such as varnish, lacquer, sealer, wax, paint, polyurethane and acrylic in 10 minutes or less, even if the residue has been present for more than a week.


January 22nd – 24th

10:45 a.m. SPECTRALOCK Pro Premium Translucent Grout

11:45 a.m. MULTIMAX Lite

1:00 p.m. STRATA_HEAT

2:00 p.m. HYDRO BAN Cementitious Waterproofing Membrane

3:00 p.m. VAPOR BAN Primer ER

3:45 p.m. STONETECH Epoxy Grout Haze & Coating Stripper


Crossville Showcases Reformation Porcelain Tile Collection at Surfaces 2019

New Line Set to Launch Mid-February, Offers a Revolutionary Take on the Look of Concrete

Crossville, Tennessee – Crossville, Inc. has debuted the Reformation porcelain tile collection as part of its exhibition at The International Surfaces Show in Las Vegas. Reformation is set to formally launch in mid-February 2019. This unique, concrete-look product offers unprecedented visual depth with movement, pitting, aggregate, and sheen variations interpreted in stylish, large format plank tiles, as well as mosaic options and trims.

“This is a concrete look unlike any other thanks to our Digital Plus technology. We achieved an ultra-realistic appearance with deeply layered graphics,” explains Lindsey Waldrep, Crossville VP of marketing. “As the name implies, we’re reforming—changing—the way you see concrete.”

Crossville’s New Reformation Collection

The collection’s four hues answer the demand of current color trends while providing lasting appeal for installations in the long-term. The quartet of colors includes New Day, a light, cool gray; Rally Cry, a strong, nuanced gray; Ideology, a light neutral; and March On, a darker hue reminiscent of industrial steel.

“Though the color palette is neutral, the hues offer amazing visual texture,” Waldrep describes.

Reformation comes in three rectified plank tile sizes—24”x36”, 12”x36”, and 6”x36”—that are ideal for mixing and matching in a variety of patterns.

“The plank sizes combined with the concrete appearance is a unique twist, converging two industry trends into a new and unexpected look,” Waldrep shares.

In addition to the plank field tiles, Crossville is introducing a new block mosaic for this collection. The line also comes with a standard 2”x2” square mosaic. These mosaic alternatives invite creativity and versatility while providing solutions with the technical characteristics required for wet-area flooring. Coordinating cove base and bullnose trims allow for fully finished looks.

As with all products produced at Crossville’s Tennessee manufacturing facilities, Reformation is responsibly made in the USA, contains a minimum of 4% pre-consumer recycled content, and is Green Squared certified. Reformation is recommended for a wide range of interior installations, as well as exterior walls, in commercial and residential settings.

For more information on this collection, visit

Schluter unveils brushed stainless steel shower shelves

stainless steel shower corner shelves


stainless steel shower corner shelves

Schluter stainless steel corner shelves in its Floral pattern

A shelf is a near necessity in a shower.  The most common solution in a tiled shower is for the installer to construct a shelf using a tile covering that matches or accents the tiles in the shower area.  These tile shelves can be challenging and time consuming to install and are not always the best design solution for the bathroom. Schluter has developed a line of brushed stainless steel shower shelves that are fast and easy to install and bring a new design element to tiled showers.

Although they can be used in any setting, the shelves are designed to complement the Schluter STYLE shower grates.  Shelves are available in both the Curve and Floral patterns to match Schluter’s point and linear drains with the same designs.

Made with 5/32” thick stainless steel, the sturdy shelves require no special tools for installation.  They fit neatly between rows of tile and do not require any materials or fasteners to penetrate the waterproofing membrane on the walls.  The end result is a sleek, clean finish and a shelf that will easily hold shower accessories.

Five different shapes and sizes make it easy to select a shelf that suits any situation:

Schluter®-SHELF-N: This rectangular shelf is designed to fit inside the Schluter-KERDI-BOARD-SN shower niche and provides an alternative to a thicker tiled shelf within the niche.

Schluter®-SHELF-E: Three shapes and sizes help provide just the right amount of storage space in the shower area.  All three shelves are for corner mounting and can be installed with the tiles or after the fact as a retrofit.

Schluter®-SHELF-W: A rectangular shelf, 4-1/2” x 11-3/16” with an integrated double anchoring leg for installation between tile rows anywhere on the shower wall.  This shelf is designed to be installed at the same time as the tiles.

The new shower shelves will be available March 1 and are being shown in the Schluter booth at The International Surface Event (TISE) January 23-25 and the International Builders’ Show (IBS) February 19-21.


About Schluter®-Systems
Schluter®-Systems products are specifically designed for the tile industry to ensure that installations maintain integrity and durability. The company’s product line includes over 4,000 items, including tile trims, uncoupling membranes, waterproof building panels, shower systems, and thin-set mortar.  Schluter-Systems is renowned for its state-of-the-art technology with attention to detail for highly functional and visually appealing results. For more information, visit




MSI introduces Oxide at TISE West, booths 4526 and 4625

gray tile

MSI is  kicking off 2019 sharing its passion for all things inspired. The Oxide collection is just one of the new porcelain collections  that will be on display at Surfaces/TISE West booths #4525 and 4625, as well as on-trend geometric tiles, more than two dozen fresh Q Quartz colors.

The Oxide Collection comes in 12″ x 24″ formats. Impressively durable and easy to care for, this porcelain tile is the perfect choice for residential and light commercial floors, but it also makes a unique style statement on backsplash, walls, and countertops.

Oxide Magnetite features an artistic mix of  gorgeous gray hues and a slight metallic-look finish that adds interest to any room. It offers a subtle oxidized look and cool neutral colors.

gray tile

Oxide Magnetite












Oxide Iron features an intriguing mix of grey and cocoa brown hues and a gorgeous matte metallic-look finish that adds interest to any room.  With its noticeable oxidized look and warm colors, Oxide Iron gives your space instant character.

metallic look dark tile

Oxide Iron















Oxide Blanc features a delicate mix of white hues and a gorgeous matte metallic-look finish that adds interest to any room. With its understated oxidized look and fresh neutral color, Oxide Blanc gives your space an instant pick-me-up.

light neutral tile in room scene

Oxide Blanc

James Hardie to introduce the first and only waterproof cement backer board on the market


Cut installation time.  Not quality.  James Hardie Building Products Inc. announces the addition of HardieBacker® 500 Waterproof Cement Board to its HardieBacker® product portfolio, making it the first and only waterproof cement backer board on the market.  Everything you’ve come to expect from the most preferred brand of backer board* – exceptional performance, ease of use, and excellent tile adhesion –  now with a waterproof composition throughout the board.

backer board

Passing ANSI 118.10 for waterproofness, HardieBacker® 500 Waterproof Cement Board protects tile installations and wall cavities from moisture penetration, eliminating the need to spend extra time applying waterproof coating across the entire surface area of your wall project.  After waterproof application to the joints and fasteners only, you can move on with the confidence that your work and reputation are secured.  HardieBacker® 500 Waterproof Cement Board delivers lasting results in less time with no compromise on quality.  Solidify your work and protect your reputation with HardieBacker® 500 Waterproof Cement Board.

bathroom vignette with backerboard

To learn more about this new product, visit James Hardie Building Products at TISE 2019 for a sneak preview – James Hardie Building Products, booth #4919 – or check out the company website for updates at

*According to the 2017 Tile and Stone Installation Contractor Market Study conducted by Clear Seas Research in partnership with the NTCA and TILE Magazine.

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