FILA wins ‘BEST OF” Innovation at TISE West 2018

FILA Solutions, a leader in the manufacturing of surface treatment, protection and maintenance products for ceramic tile and natural stone, was awarded the “Best Of” Innovation for its FILAMARBLE AID, during The International Surface Event (TISE), January 30-Feb 1, 2018 at Mandalay Bay Convention Center in Las Vegas.

TISE choses the “Best Of” Awards Program winners for 2018, and FILA Solutions was chosen as winner in the Innovation Category. TISE, along with the awards program sponsors, host the “Best Of” Award programs to celebrate industry innovation and ingenuity, and exhibitors’ contributions to the floor covering industry. The “Best Of” Event Awards is an annual awards program for exhibiting companies whose product, program, service, business practice and/or booth design are considered to be “Best Of” in their class.

L to R: Terri Sparks, VP of Communicators International, Francesco Pettenon, FILA’s Managing & Commercial Director and Jeff Moen, FILA’s Director of Sales & Marketing

Francesco Pettenon, CEO of Fila Group (representing the family’s third generation), says the team in Italy was very excited to hear the news. “We all worked very hard to develop this technology and this proves our perseverance paid off.”

The new FILAMARBLE AID is a two-component, odorless water-based treatment which protects natural stone and polished marble against acid and stains. FILAMARBLE AID creates a barrier for polished surfaces, ideal for vanities and kitchen counters that may come in contact with alkaline products, acids or just everyday dirt.

According to Jeff Moen, Director of Sales & Marketing of FILA Solutions, “We had a slew of TISE attendees stop by our exhibit and learn about this new product firsthand. It was well received by everyone at the Show.”

For more information, call FILA Chemicals USA Corp at #305-513-0708 or visit

Emser Tile Receives 2018 “Best Of” SURFACES Award at The International Surface Event for new Lakewood-Lakehouse series

Complementary wood-look collections celebrated for style and design


Emser Tile Lakewood Lakehouse

LOS ANGELES – Emser Tile, the leading designer, marketer and producer of some of the world’s finest tile and natural stone, was honored to accept a 2018 “Best Of” SURFACES award for Style and Design, co-sponsored by Informa and Floor Covering News. The award, which recognizes the company’s Lakewood and Lakehouse tile series, was announced during The International Surface Event 2018 in Las Vegas.

“We are proud that The International Surface Event is the annual home for manufacturers and suppliers to meet face-to-face with their customers, their friends and their industry peers,” shared Amie Gilmore, CEM, Show Director, The International Surface Event, Informa Exhibitions. “Every year, it is very apparent the incredible amount of work that exhibitors put towards creating products, setting up displays and developing experiences for attendees. Their diligent efforts improve the offerings our industries are able to provide the world and we are honored to award these efforts each year. Congratulations!”

Reflecting the influences of rustic design and current trends prioritizing wood-look surfaces, these collections intertwine to breathe life into contemporary surfaces. Each offered in 8” x 34” glazed porcelain tile planks, Lakewood grounds surfaces with distinct wooden tones that evoke rich detail and texture, while Lakehouse acts as an accent motif to infuse bold color variation.

“It is an honor to be recognized in the category of style and design for these intriguing collections,” shared Barbara Haaksma, Emser Tile Vice President of Marketing. “Emser Tile consistently looks to bring a refreshing approach to design, and these wood-look tile series defy boundaries by offering customizable installation opportunities with striking detail.” Emser Tile’s Lakewood and Lakehouse collections are set to debut this April.



The winners of the HPS Schönox Worst Subfloor Contest™ were announced last week
during a ceremony at TISE West in Las Vegas, Nev.

HPS Schönox’s annual Worst Subfloor Contest seeks to answer the question, “What
lies beneath?” Many installers face nightmare scenarios when they start a new project.
They choose to partner with Schönox materials to tackle those extreme subflooring
challenges. They are encouraged to take photos during the process and submit these
photos along with description of Schönox products.

“We are always interested to see how our customers use our product line in their
projects,” said Doug Young, Executive Vice President. “It is a great feeling knowing that
our systems can be solutions to rough and ugly scenarios.”

HPS Schönox asked three well-known people in the industry to serve as judges for the
contest entries. The judges included Kimberly Oderkirk, Executive Vice President of The
Flooring Contractor Association; Dean Thompson, President of Resilient Floor Covering
Institute; and Peter Craig, Concrete Floor Specialist and Consultant with Concrete

All identifying information was removed from the entries and only project photos and
notes were available so the judges could remain impartial. The judges were asked to
evaluate the projects based on the severity of the original subfloor’s condition, the skill
and attention to detail taken in executing the project, and the quality of the finished

“It was an honor to be asked to judge HPS Schönox’s Worst Subfloor Contest,” said
Oderkirk. “I have followed the contest proceedings each year, and was thrilled to have
a chance to get involved in such a unique industry event put on by one of FCICA’s

First, second, and third place winners were chosen and were awarded prizes including
Schönox dollars, a trip to Las Vegas, Apple watches, and YETI coolers. The winning
companies were as follows:

First Place Winner: Accepting on behalf of Iowa Wall Sawing –
Brian Prevost of HiLine, Inc. with
HPS Schönox Executive VP, Doug Young

Iowa Wall Sawing won first prize with a renovation of a room in a 100-year-old building.
“The floor was in seriously bad shape,” said Jamie Bonazza. “My first onsite visit I was
unsure if we could do anything. The subfloor was completely breaking and crumbling.” The
team used Schönox US on the 2,200 sq. ft. space. The customer wanted to keep the floor
an industrial look so after coating they sealed the floor.




Second Place Winner:
Accepting on behalf of Floorz Denver –
Jim Yates of Midwest Floor Covering. with
HPS Schönox Executive VP, Doug Young

Floorz Denver took second place with a careful restoration of an oncology level at a hospital.“We could not make any noise to remove the old adhesives,” said Kurt Bowers. “The hospital was very happy that we could proceed without noise of traditional full removal.” A combination of Schönox products were used including Schönox VD, AST, and SL. They primed with Schönox SHP, leveled with AP and skimmed with APF.




Third Place Winner:
Accepting on behalf of Tim Hogan’s Carpet is Mac Dutcher of Adleta Corp. with
HPS Schönox Executive VP, Doug Young

Tim Hogan’s Carpet – Lakeland gained third place with their repair on a multilevel home.
They worked to cover existing plywood and concrete and trenching areas. Michael Barney
commented, “We had a mess.” They repaired some of the holes in the slab with Schönox
VD, RR and SL. Then primed the floor with Schönox VD and poured US. They did some
final patching with Schönox SL before installing flooring.




First Honorable Mention was awarded to Floor to Ceiling Carpet One for their work on an
extremely unlevel residence. “The entire lower level of the residence was unlevel concrete,” said Mark Lawrence Jensen. After beginning the project, they also found they had a moisture problem. After scraping off all existing tile and glue they used Schönox KH Fix to prime and then pumped ZM. “The floor looked fantastic and was very flat and smooth.”

Second Honorable Mention was achieved by Vortex Commercial Flooring for their efforts
overhauling two levels of a school. There was tile removed by abatement and further
abatement was required to remove old patch compound. Multiple Schönox products were
used including SHP, KH-Fix, AP, APF, and Renotex. Bob Patrey remarked, “Finish product
was easy to install once the floor was leveled. It was a great smooth installation.”

“We would like to thank everyone who participated in our annual Worst Subfloor Contest,”
said HPS Schönox Principal Thomas Trissl. “We’re so proud that this contest was well-received for the fourth year in a row. Congratulations to all of our winners!”

Crossville’s New Java Joint Collection is Steeped with Bold, Smooth Style

Subtle Striations, Neutral Tone Herald Trends in Tile Design

Crossville, Tennessee – Crossville, Inc. has announced the launch of Java Joint, its latest porcelain tile collection. This domestically-produced line incorporates on-trend hues and sizes to offer designers inventive options to create a range of looks for diverse projects.

With modern sensibilities, the surface visual of Java Joint features striations of crema and bold neutrals. The striations’ linear effect is interpreted in five colors—Two Sugars, House Blend, French Press, Flat White, and Fresh Ground—all offered in an easy-to-clean, unpolished finish. According to Lindsey Waldrep, Crossville’s vice president of marketing, linear patterns in tile are on the upswing.

“The soft striations of Java Joint—reminiscent of cappuccinos and espressos—play into the trend while still having a very organic feeling,” Waldrep explains. “The result is contemporary as well as approachable.”

This unique collection is available in the generous and versatile 12” x 24” field tile format. Bullnose, cove base, and 2” x 2” mosaic options provide an array of solutions to answer project requirements and create fully finished looks.

“Java Joint’s calibrated styling keeps it at the perfect price point for a variety of jobs. With the trim and mosaic options, it has the complete package needed for commercial interiors,” shares Waldrep.

As with all products produced at Crossville’s Tennessee manufacturing facilities, Java Joint is responsibly made in the USA and is Green Squared certified. Java Joint is recommended for interior floors and walls, as well as exterior walls, in commercial and residential settings.

For more information on this collection, visit

Marazzi Debuts Five Trend-Forward, Versatile Product Lines for Spring 2018

New collections from Marazzi continue the tradition of bold design

DALLAS – January 30, 2018 – Marazzi is proud to announce the launch of five new spring 2018 collections. The brand is known for creating beautifully crafted tile and pushing the design envelope, and with the launch of these product lines, Marazzi continues to deliver trend-forward collections true to their brand DNA.

“We’re incredibly proud of this launch because it provides Marazzi customers with fashion-forward designs to create stunning and unique spaces as well as timeless pieces that leave a lasting impression,” said Micah Hand, brand marketing manager for Marazzi. “These five new product lines demonstrate Marazzi’s bold design style as well as the versatility of the Marazzi brand.”


D_Segni™ is the hero of Marazzi’s 2018 spring launch and offers a classic reinterpretation of traditional hand-made cement tiles, with a vast assortment of colors and decorative accent tiles that can be used individually or mixed-and-matched for personalized design. Created to enlighten a space, Hawthorne™ is a velvety wall tile ideal for creating both traditional and modern designs through a variety of monochromatic shades and sizes.

Alterations™ features illustrative graphics with vivid details that display interlacing fibers woven to perfection, offering a solution ideal for fashionable spaces. The artisanal ceramic wall tile, Costa Clara™ captures the essence of hand-made tiles with a coastal feel in colors ranging from light beige to bright blue to deep red. Arenella™ embraces an exquisite illusion of marble with soft natural tones adding elegant style and timeless design to a space.

New Spring 2018 Line



A classic reinterpretation of traditional hand-made cement tiles, D_Segni offers a vast assortment of encaustic-look tiles that bring energy to any room. Whether adding a hint of bohemian romance, giving the space personality or bringing pattern to a room without disrupting a simple palette, encaustic tile designs keep things interesting for the eye. D_Segni’s decorative designs range from geometrical, vintage and metropolitan patterns that can be used individually or mixed-and-matched for personalized designs. Seven coordinating solid colors are also available to complete the look.

  • Seven solid colors and multiple decorative tiles to mix and match
  • 8 x 8 floor and deco tiles

Sophisticated and versatile, Hawthorne™ is a sleek wall tile designed to enlighten spaces. A flat, velvety structure is ideal for traditional designs, or rich beveled edges in large-format sizes add drama for modern appeal. Monochromatic shades of white, taupe and gray coordinate graciously with a variety of stylish design trends.

  • Sophisticated sleek wall tile with two structures – smooth flat surface and beveled edge
  • Large-format 8 x 24 and traditional wall sizes 10 x 14 and 4 x 12 accompanied by a coordinating jolly trim
  • Monochromatic shades of white, taupe and gray


Alterations™ is an authentic fabric-look tailored to design fashionable spaces. Illustrative graphics reveal vivid visuals of interlacing rich fibers woven to perfection. The contemporary textile appeal is embedded on a durable porcelain floor tile and mosaic. Colors are extended to five on-trend shades for fashion-forward design.

  • 12 x 24 floor tile and 1 x 3 mosaic mesh-mounted on a 12 x 12 sheet
  • Five shades in white, beige, soft gray, dark gray and black


Costa Clara™
Costa Clara™ captures the essence of artisanal hand-made tiles with a refined coastal feel. This luminous wall tile features a translucent glaze and soft undulations that combine for a rich design aesthetic. A lavish sea of colors ranges from light beige to bright blue to deep red. Mix two wall sizes with a coordinating rail liner or jolly trim for a unique effect.

  • Create a custom effect with 6 x 6 and 3 x 12 sizes
  • Refreshing color palette in ten colors
  • Coordinating rail liner and jolly trim


Arenella™ embraces an exquisite illusion of marble with soft natural tones. This classic selection conveys an elegant style for a timeless design. An alluring neutral color palette with colors Off White, Light Beige and Light Gray emits a captivating view. The variety of sizes for floor and wall, accompanied by a mosaic option, makes this an intrinsic choice for an absolute design.

  • Glazed ceramic with marble inspired visuals for a timeless design
  • A variety of sizes for floor and wall, accompanied by a 2 x 2 mosaic dot-mounted on a 12 x 12 sheet
  • Floor and wall trim, and jolly trim available in all colors
  • Neutral color palette: Off White, Light Beige, Light Gray

American Olean’s New Collections Offer Contemporary Style for a Variety of Spaces

Elevate floors and walls with three new lines from a proven brand in tile

DALLAS – January 30, 2018 – Trusted by the best in the industry, American Olean is further expanding its product assortment with the addition of three new lines for spring. Each collection offers consumers, architects and designers contemporary style, ideal for a variety of spaces.

“American Olean’s newest product additions remain true to the trusted brand heritage while featuring the latest styles and trends,” said Micah Hand, brand marketing manager for American Olean. “From tile that seamlessly transitions from interior to exterior spaces to eye-catching wall tile, we’re introducing exciting collections that truly represent the brand’s take on today’s hottest trends.”

Influenced by the urban chic trend and popularization of concrete, Union™ is the hero of the spring launch and provides an authentic interpretation of time-worn and weathered concrete floors. Designed using StepWise™ technology, the Union collection offers superior slip resistance, allowing this large-format tile to be used in both interior and exterior applications.

Blending the look of smooth concrete and weathered stone, Windmere™ is a modern take on minimalism for floors and walls in a variety of monochromatic colors and sizes. Artistic and fashionable, the Visual Impressions™ collection features neutral colors and 3D patterns, empowering customers to create a stunning masterpiece on walls.

“The new collections tap into several trends we are seeing in the industry, such as varied textures and large-format tile, while adding the contemporary twist that American Olean is known for,” said Shelly Halbert, director of product design for American Olean. “From concrete-looks to 3D patterns, this launch offers something for every customer, regardless of the design vision.”

New Spring 2018 Line



The current movement to revitalize vacant factories and abandoned downtown buildings by converting them into modern living spaces has created the hot trend of urban chic and popularized the robust appeal of concrete as a coveted element in industrial-inspired design.  Fitting perfectly into this new wave, American Olean’s Union tile offers an authentic interpretation of time-worn and weathered concrete factory floors. Union captures the uniqueness of the industrial trend in a beautiful way to bring contemporary artistry to a room.  Superior slip resistance with StepWise™ technology and five tone-on-tone colors in large-format sizes with TruEdge™ deliver exceptional indoor and outdoor tile performance with contemporary style. Union’s modern mosaic completes the design for the ultimate urban industrial look.



An impeccable blend of smooth concrete and weathered stone, Windmere™ by American Olean modernizes a traditional look to create a minimalist design. Enjoy simplicity with an essence of sophistication, expanding your scope of design with a full assortment of floor and wall sizes. A soothing, monochromatic color palette finishes the look, making Windmere the ideal choice for versatility. A full assortment of floor and wall sizes are available including a mosaic and jolly trim.

Visual Impressions

Visual Impressions™

Create a masterpiece with the artistic edge of Visual Impressions™, a contemporary and fashionable wall tile by American Olean. Neutral colors and 3D patterns produce stunning works of art that you can feel, and integrate seamlessly thanks to a large-format size with TruEdge™. Complete your look with coordinating jolly trim for a complementary, on-trend design.

Daltile Announces 12 Show-Stopping New Collections, Three Line Extensions for Spring

New offerings showcase sophisticated designs that meet the latest trends

DALLAS – January 30, 2018 – Daltile, the leading manufacturer of ceramic and porcelain tile, natural stone, and countertops and slabs, is pleased to announce 12 new collections this spring, in addition to the extension of three existing lines. From realistic wood-look tile in a variety of shapes and sizes to lines that emulate the craftsmanship of handmade, encaustic tile and the beauty of natural limestone and travertine, the new Daltile collections offer homeowners, builders, architects and designers a breadth of on-trend offerings ideal for a variety of installations.

Emerson Wood

“When developing our spring collections, we leaned into the hottest current trends, ensuring that we provide our customers with the latest and greatest design options possible,” said April Wilson, director of brand marketing for Dal-Tile Corporation. “From porcelain and ceramic tile and stylish mosaics to unique natural stone lines, our new collections offer something beautiful for every surface, regardless of application.”


A contemporary wood-look tile, Emerson Wood™ features a subtle wire-brushed effect for an authentic cerused wood texture and visual. Large format sizes in 6 x, 8 x and 12 x 48 incorporate Daltile’s innovative StepWise™ technology, improving slip resistance, making Emerson Wood the ideal solution for both interior and exterior spaces. Quartetto™, an 8 x 8 tile with the look of handmade, encaustic tile, is ideal for creating a creative and dramatic touch, incorporating eight decorative patterns and 8 coordinating solid colors in warm and cool palettes.


A play on mid-century modern design, RetroSpace™ is a translucent-glazed wall tile that beautifully reflects light in spaces and can be mixed to create a personalized wall design. A clean, subtle, linear tile, Aviano™ provides a contemporary and structured look through a modern, monochromatic color palette.


Building upon the popularity of cement looks, two new collections, Chord™ and Koncrete™, take the trend to new heights. Available in a plaster graphic or cement visual, Chord features a floor tile, 12 x 24 decorative accent and three-inch triangle mosaic that can be mixed to create a unique and harmonious design. Blending soft cement and fabric visuals, Koncrete uses a balanced, neutral color palette to bring out the softer side of minimalism.



With natural stone-inspired tile continuing in popularity, two new collections, Balans™ and Articulo™ offer new takes on limestone and travertine respectively. Balans captures the elegance of natural limestone in a complete line of floor, wall, mosaic and trim options providing a balanced, relaxing atmosphere. For a touch of drama, Articulo beautifully replicates linear vein-cut travertine in a variety of sizes, including two large-format floor tile options.

Inspired by shimmering waterfalls, Cascading Waters™ is a glass mosaic offered in a 4 x random stacked mosaic that can be installed horizontally or vertically, allowing for personalization. Illuminary™ features three mosaic patterns and three decorative liner designs, enabling the creation of unforgettable feature walls that exude glamour and beauty.



Additionally, Daltile announces two new natural stone collections, Parksville Stone™ and Center City™. Inspired by natural landmarks around the world, Parksville Stone features marble, limestone and travertine offerings in a variety of sizes. Marble and limestone combine for a distinct fossilized look with Center City, a unique look ideal for modern, urban spaces.

“This launch showcases not only the advancements of the tile industry, but also Daltile’s ability to deliver sophisticated designs that combine beauty with the benefits of tile, including ease of maintenance, durability and creating healthy homes,” said Wilson. “Through our expansive line of tile, natural stone, countertops and slabs, we aim to empower our customers to bring any design they can imagine to life.”

Cascading Waters


In addition to the new spring lines, Daltile will expand three existing collections: Cove Creek™, Santino™ and Linden Point™. The line extensions will offer customers even more solutions for their designs.

Center City

Parksville Stone


Dallas, TX – January 30, 2018 – As hosts of one of the largest booths at the Surfaces 2018 tradeshow, Daltile, Marazzi and American Olean are bringing the same excitement, high degree of style, effective product presentation and clear selling messages to their Surfaces booth that the brands bring to retailers’ showrooms all throughout the year.

“Our 2018 Surfaces booth is designed to effectively showcase new products, engagingly present their accompanying selling stories and serve as an exciting networking space on the show floor for customers,” said April Wilson, director of brand marketing for Dal-Tile Corporation. “After visiting the booth, our distributors and retailers will feel equipped to engage in conversations back home with their own customers about our exciting new products and selling stories. Everything in our Surfaces booth ties back to the overriding goal of equipping our retail partners for success — all year long!”

“Consumers want choices,” said Wilson. “Through our concept of ‘Three Powerhouse Brands — One Extraordinary Family’, we collectively present consumers with every style, design, performance feature and price point they could possibly want. This empowers consumers to bring their design ideas to life using products they will be happy with for years to come.”

“For retailers, this level of customer satisfaction results in repeat business as well as additional referral business,” added Wilson. “We have strategically positioned each brand to target a different segment of the customer base. With our family of brands as the foundation of their tile program, a retailer is able to capture more of their market than they otherwise would, setting their showroom up for success.”

Daltile booth #5603 / #5821

Marazzi booth #5613

American Olean booth #5613


Dallas, TX – January 29, 2017 – At the upcoming Surfaces 2018 tradeshow, the Daltile, Marazzi and American Olean brands will be showcased together in one expansive booth, effectively demonstrating how in the marketplace, each of these brands fully functions as a distinct stand-alone product line while also successfully serving together as the ULTIMATE OFFERING for consumers.

“Daltile, Marazzi and American Olean are the most influential brands in the industry, and have been known and respected for years,” said Paij Thorn-Brooks, vice president of marketing for Dal-Tile Corporation. “We’re proud to have each of these brands in our portfolio, serving distinctive roles in the tile industry. We are able to showcase the breadth and depth of our product offerings through these three brands to satisfy any style and price point. Each brand claims its own unique personality and place in the market.”

The three brands have been positioned in the marketplace as follows:

  • Daltile: With products and styles for every budget, Daltile delivers the broadest and best selection of tile, natural stone and countertops with unmatched availability. Daltile helps its customers bring any design imaginable to life.
  • Marazzi: Offering trend-forward designs with a flair for bold Italian style, Marazzi is the brand that delivers tile for homeowners and designers to create stunning and unique spaces.
  • American Olean: American Olean is the proven tile brand of choice for architects and designers – known and trusted for nearly a century to deliver sophisticated designs, incomparable commercial expertise, outstanding tile and stone products as well as unsurpassed service and distribution.

“Each of our brands brings award-winning style and design to the market,” said Thorn-Brooks. “Beautiful, custom spaces are our passion. From classic to contemporary, traditional to bold, we design products that will bring any style you can imagine to life.”

“We offer a heritage of quality – the Daltile brand has been synonymous with quality products and outstanding service for more than 70 years, American Olean for almost 100 years,” added Thorn-Brooks. “Consumers enjoy extraordinary value when purchasing any of our products. As the industry-leader, our in-house design, manufacturing and distribution allow us to deliver affordability along with the style and design our customers demand.”


Dallas, TX – January 26, 2018 – Expert craftsman, celebrity designer and host of HGTV’s Elbow Room, Chip Wade, will be on hand in the Daltile booth on day one of Surfaces 2018 talking about design trends and debuting the Daltile Virtual Home that he has helped bring to life in coordination with the brand. In his trademark fun and personable style, Wade will conduct full digital “tours” of the 360-degree virtual home.  Wade’s walk-throughs will be projected onto a 600 square foot animated LED floor/wall screen on the Daltile main stage and also broadcast to the greater Surfaces exhibit floor audience via overhead screens encircling the outside of the booth.   The goal of the Daltile Virtual Home is to show how tile can be used throughout an entire home, inside and out, as well as the many unique ways in which tile can be showcased in a home.

“We are very excited to have Chip Wade help us debut the Daltile Virtual Home in our booth during Surfaces,” said April Wilson, director of brand marketing for Dal-Tile Corporation.  “As always, Chip is a fan favorite and everything he presents becomes an enjoyable experience for attendees. And, the home itself is fabulous! We have designed it to be a ‘flex home’ in a Modern Farmhouse look and feel. Today’s popular flex home concept accommodates the multi-generational lifestyle where older parents may live with their children and grandchildren, or students may leave for college and then come back home to live during graduate school or while getting established in their first full-time job.  Chip will not only host the walk-throughs of the virtual home, but he will also talk about why he selected the products used in the home’s design.”

The following is Wade’s presentation schedule on Tuesday, January 30:

Design Trends        10:00 a.m. and 1:30 p.m.

Virtual Home Tour        11:00 a.m. and 2:30 p.m.

“The Daltile Virtual Home is just one touchpoint for the brand to reach consumers,” added Wilson.  “Daltile is an innovative brand, not only with our products, but in our digital outreach. Today’s consumers spend a great deal of time online conducting research before and during the selection process. Digital inspiration like the Daltile Virtual Home helps them imagine the possibilities of tile.”

Daltile booth #5603




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