MAPEI introduces MAPEI Ultralite Mortar Pro

ultralite-mortar-proMAPEI has introduced MAPEI Ultralite Mortar Pro, a professional-grade, lightweight, single-component mortar that can be used for medium-bed and non-sag applications as well as for thin-set installations. This thixotropic mortar is geared to large-format tile installations on walls and floors. A green product that can contribute to LEED with more than 20% recycled content, the lightweight mortar with Ultralite Technology™ provides twice the coverage of a standard thin-set mortar per pound (0,45 kg), providing transportation savings and makes hauling it on the jobsite easier for installers. This polymer-modified mortar is formulated with Easy Glide Technology™ for ease of application.


American Bullnose Company

American Bullnose Company produces custom-fabricated bullnose and related trim tile for manufacturers, distributors, dealers, and contractors throughout North America, with seven locations serving all major U.S. markets. With American Bullnose, bullnose is available for every tile, whether it’s a few pieces for a special order or several thousand for stock. The company’s proprietary glazing and re-firing process results in a hard, long-lasting, high-quality finish that will not scratch, wear, or wash off. And because bullnose is fabricated from the customer’s field tile, back orders and dye-lot issues are virtually eliminated.


wedi launches new Riolito Shower Base

wedi launches the brand-new, single-slope, 32” x 60” Riolito Shower Base within its Fundo Riolito family of linear drains. This traditional single slope base  is perfect for installations atop plywood floors, and can be used with wedi curbs. It has a 32″ width, making it ideal for tub replacements or for use with wedi Full Foam Curb to create a 36” x 60” shower. Other Riolito Shower Base options offer a mild four-way slope which guarantees a level perimeter and seamless floor level entry installations into subfloors. Visit for the complete line of factory-integrated linear drain shower designs.


Crossville launches Reclamation

reclamationCrossville launches Reclamation, the brand’s first digitally-produced porcelain tile collection. The look is inspired by urban renewal and reclaimed materials – the essence of “industrial chic” from aesthetics to textures, blending modern style with a hint of nostalgia for versatile applications in residential and commercial settings. It’s available in four colors derived from the evolution of industry in America, with 16 different facings that interpret the look of wood, metal and concrete with a contemporary twist. Available in 12”x24” and 24”x24” field tiles, along with a 6”x24” graffiti-inspired etching accent and a 4”x24” bullnose.

Coverings ETC introduces Topaz Blue

Coverings ETC introduces Topaz Blue, the latest color in its Bio-Glass collection – and it’s made from 100% upcycled bottles taken from recycling centers, with no added colorants, epoxies or resins. Topaz Blue joins five other sustainable colors including White Diamond, Oriental Jade, Fossil Amber, Malachite, and Emerald Forest. Red Dot Design award winner Bio-Glass is stain proof and scratch resistant, making it ideal for kitchen counter-tops, backsplashes, vanities, and wall coverings. It is available in sheet sizes measuring 110″ x 49″ x 3/4″ thick. Bio-Glass is durable as granite and, being closed surface, is easily maintained.

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American Marazzi Tile introduces Perseo

American Marazzi Tile introduces Perseo, which interprets classic marble with sumptuous color movements accented by natural veining, created by advanced digital print technology in a porcelain tile. Each of the five colors in the collection corresponds to a particular type of genuine marble from ancient buildings, available in 24″ x 24″ rectified formats. Perseo offers 45% recycled content, no VOC emissions, and low lifecycle costs.



American Olean’s Fall Product Preview Captures Today’s Leading Design Trends

Two new ColorBody™ Porcelain collections and a mosaic line extension bring more options than ever before for projects of every scale

The use of long, linear plank sizes and textured finishes are growing style trends in both floor and wall applications, and American Olean is answering the demand by expanding its ColorBody™ Porcelain offerings in a big way through the launch of two new collections– Relevance™ and Scene™ – as well as enhancements to the brand’s popular Unglazed ColorBody™ Porcelain Mosaics line. These new offerings were inspired and designed with American Olean’s customer’s needs and trend demands in mind for complete Freedom of Expression when selecting tile for projects of any scale. Both Relevance and Scene boast impressive plank sizes reaching 48 inches in length, a first for the American Olean brand.

“This launch marks a major milestone for the American Olean brand as we release some of the largest plank sizes presently available on the market today,” said Lori Kirk-Rolley, Vice President, Brand Marketing, Dal-Tile. “As our manufacturing capabilities become even more sophisticated, we’re pleased to be able to offer our customers an impressive assortment of long, linear plank sizes that continue to be extremely popular in both residential and commercial design. These new offerings, as well as the update to our Unglazed Mosaic line, are a complementary addition to American Olean’s existing ColorBody Porcelain collections offering even greater design flexibility than ever before.

Fall 2013 New Product Introductions:

Relevance™ ColorBody™ Porcelain

Relevance, a fine, ColorBody porcelain, reflects the subtle inspiration of natural stone combined with a durable, compact surface. In both unpolished and textured finishes, Relevance has the versatility and functionality commercial installations demand along with beauty and elegance to meet residential customers’ discriminating taste.

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Five on-trend color options can be used indoors and out, providing endless design and application possibilities. Large-format tiles – the largest shape is an impressive 24”x48”, a first for American Olean – bring bold patterning options and scalability for large spaces. A popular 12”x24” and 24”x24” field tile and mosaic options complete the well-rounded collection

Scene™ Colorbody™ Porcelain

With intriguing mixed stone visuals, Scene Colorbody Porcelain delivers exquisite depth and visual variation for both commercial and residential applications. In addition to the striking aesthetics, Scene’s elongated planks, which reach 48 inches in length, are a first for American Olean. Decorative accents feature a graphical interpretation of patterns found in nature. Available in two finishes, four colors and five sizes, Scene brings bold options to the design table.

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Unglazed ColorBody™ Porcelain Mosaics (Line Extension)

The popular Unglazed ColorBody Porcelain Mosaics line, a complete wall and floor tile combination in a slip-resistant mosaic format, will now offer 39 diverse colors for even greater design expression. Three new unglazed solid colors, four new mosaic blends and several additional size offerings provide endless opportunities for unique mosaic designs and color pairings suitable for almost any application.

  • New colors include: Key lime, Lemon Drop and Orange Fizz
  • New mosaic blends come in combinations such as: Shimmering Sand, Totally Neutral, Snow Leopard and Mocha Crème
  • Additional stocked colors will be available in the 2”x1” size
  • 2”x4” mosaic and 2”x4” mosaic bullnose will also be added to the range of sizes availableThese exciting new product lines are now available for preview before the Spring buying season. For additional information, visit


About American Olean

Founded in 1923, American Olean is an established manufacturer of an extensive array of quality tile products.  Through an appealing selection and a trusted network of industry professionals, American Olean empowers the creative visions of residential and commercial design and construction.  For more information, visit and follow American Olean on FacebookTwitter, Instagram, Houzz and Pinterest.

Product Spotlight – November 2013

TEC® products endorsed for use with Laminam® by Crossville®

Products from TEC® have been endorsed by Crossville for use with its Laminam® by Crossville® line of large thin porcelain panels.

Crossville recently launched its line of large porcelain panels for wall and floor applications through an exclusive distributorship with Italian manufacturer Laminam S.p.A. The line features the first-ever large format slab with a thickness of as few as 3 millimeters.

tec-laminam-partnershipTEC and Crossville have jointly developed Laminam-specific installation guidelines, since the revolutionary panels require different handling and installation techniques than traditional products.

Successful installation of large format thin panels requires specific materials. TEC offers a variety of setting materials for use with Laminam by Crossville – including surface preparation products, mortars, grouts and caulks.

“Our goal is to educate contractors on the methods and products that will help them deliver high quality results,” said Tim Bolby, executive technical service director at Crossville. “Our recommendations, which include select TEC products, specify the equipment, materials, handling, storage and installation methods to help contractors achieve success.”

As part of the collaboration, H.B. Fuller Construction Products, the manufacturer of TEC brand products, offers an extended limited warranty (available through a TEC associate or via the website) for TEC bonding systems used with Laminam by Crossville.

“We’re excited to collaborate with Crossville on their large format panel initiative,” said Grant Huffine, senior market manager for H.B. Fuller Construction Products. “The installation system we’ve developed with Crossville for these innovative products reflects our commitment to expanding design possibilities for both those who imagine spaces and those who build them.”

New Products – November 2013

procolor plus grout 25lb bag (2)ProSpec® recently launched ProColor Plus Grout, an extension of its ProColor line as the first of several new grout lines planned for the ProSpec ProColor brand. It provides durable grout joints that are color-consistent, efflorescence-free and rapid-setting. It is a portland cement-free, highly-engineered blend of special cements and additives which will eliminate common problems with portland cement grout. Offered in 20 of the most popular colors found in the ProSpec ProColor Grout line, it incorporates proprietary ProSpec Rapid Cure Technology for high strength and durability, and Expansion Stabilization Technology for improved crack and shrink resistance. ProColor Plus Grout can be opened to foot traffic within three to four hours, shower use within 24 hours and water immersion within seven days. With increased stain resistance, it can be used both indoors and outdoors and in residential, light commercial and heavy-duty commercial installations. ProSpec ProColor Plus Grout is a part of the ProSpec limited lifetime system warranty and is available in 25-pound bags.

durock shower system portfolio (2)USG Corporation introduces its new DUROCK Shower System, a fully-bonded waterproofing system for tiled shower installations, designed to control moisture independently of the tile covering, while creating a solid base for a long-lasting shower. The system reduces installation time by featuring 2% pre-sloped molded EPS foam shower trays in three sizes that install quickly and  accommodate center and off-center drains; a thin, pliable, and extremely-durable high-density polyethylene waterproofing membrane with a cross-laminated core that provides strength and tear resistance at 0.12 mil – and that is ideal for showers, wet areas and continuous-use residential and commercial steam showers. The easy-to-install drain assembly that accepts all DUROCK Shower System 4” or 5” grates (more 50 options in 10 finishes) and can accommodate ABS or PVC waste lines with an integrated bonding flange featuring a nonwoven fleece on the bottom and top of the flange for superior adhesion and bonding. The Durock Shower System also includes shower benches and niches. The benches are made from durable solid 3-lb. density EPS, offering superior strength and can be cut to any size or shape. The niches are constructed from rugged ABS plastic and feature a nonwoven fleece that is co-molded with the ABS plastic structure on the flanges and interior surfaces, which provides a superior bond to thin-set mortar. The system can be purchased as a kit or as separate components, yet all pieces work harmoniously together as a proprietary system. or

emser-pergamoEmser introduces Pergamo glazed porcelain, which captures the dramatic movement and vivid colors of Cabos Valencia travertine with the aid of HD technology. Available in five colors, in 12” x 24,” 13” x 13” and 18” x 18” formats with V4 variation rating.

blast-seriesInternational Wholesale (IWT) introduces the Blast Series from Tesoro. A never-before-seen, eye-catching multi-marble blended-look porcelain tile series, Blast from Tesoro is a one-of-a-kind extreme pattern range series that is an immediately remarkable line.

The Blast series will be available in a 12″ x 24″ format with a 3″ x 24″ bullnose trim. Blast is also created using high-definition inkjet technology.

For more information regarding the Blast series, please contact Ken Baker, director of customer relations at: 772/223-5151 or [email protected]


Living Room Interior With Ocean ViewMediterranea utilizes Dynamic HD Imaging design technology to blend the modern look of cement with delicate veining and coloration from unique stones in its new Ocean Drive glazed porcelain series. Available in four neutral colors derived from Miami Beach, Art-Deco and surfside influences in 12” x 24”, 18” x 18” and 13” x 13” formats with matching bullnose trim and 2” x 2” mosaics.


feet-heated-floorsBostik is proud to introduce HeatStep™, a safe, comfortable and cost-efficient electric radiant heat system that can be used on concrete slab or plywood substrates. Almost every type of floor covering can be warmed with HeatStep, including engineered hardwood, ceramic and porcelain tile, stone, laminates, vinyl, or carpet.

ARDEX Americas announces ARDEX WA™ Epoxy Grout and Adhesive. ARDEX WA has two components and a unique creamy consistency that is easy to apply. It is cleaner than traditional epoxies, yet delivers the durability required in the most difficult environments where epoxies are typically specified.

ARDEX WA is ideal for tile installations in swimming pools, food processing facilities, industrial areas, breweries and other installations where maximum chemical resistance and cleanliness are required.

ARDEX WA provides excellent color consistency and stain resistance in the most demanding environments and is available in the most popular colors. It is available in 9 lb. units at ARDEX Tile & Stone Installation Systems distributors throughout North America.

Bosch Measuring Tools combine the precision of laser measures with the convenience of Bluetooth® wireless technology with the launch of the GLM 100 C Laser Measure. Featuring an extended measuring distance, best-in-class memory storage and angle measurement in two axis, this innovative product allows users to make accurate measurements that are instantly transferred to smart devices via the free Bosch Measurement mobile app.

With the help of the mobile app, professionals can easily store and manage measurements without relying on pen and paper, making it fast and easy to calculate material needs and estimate labor costs on-site. Measurements also can be superimposed on jobsite photos, allowing users to quickly create and share detailed quotes containing pictures and comments. The device boasts first-in-its-class remote control functionality, and professionals can control the GLM 100 C from smart phones or tablets to make steady measurements along long range, short range targetless measurements or in hard-to-reach spots.

Bosch_mobileappFeaturing an extended measuring distance of 330 feet, increased memory storage of up to 50 measurements and angle measurements in two axes, the GLM 100 C offers multiple features for increased versatility. The integrated 360-degree tilt sensor provides improved angle functionality, while the large, automatically illuminated flip display makes measurements easy to read and interpret. As with all Bosch measuring tools, precision is important, and the GLM 100 C is accurate up to 1/16 inch.

The versatile and easy-to-use Bosch GLM measure and document mobile app allows users to sketch or overlay measurements on jobsite photos, calculate measurements or assume control of the tool’s measuring functions from their smart devices. For further processing, measurements and photos also can be transferred from smart devices to personal computers (PC) via USB. When connected to a PC, the GLM 100 C’s integrated Li-Ion battery conveniently re-charges.

The GLM 100 C will come complete with a Li-Ion battery charger, USB cable for data transfer, hand strap and belt pouch. The Bosch GLM measure and document mobile app is available for download and works with Bluetooth® Smart Ready devices on Android and iOS operating systems. To find out more or to find a local dealer, visit or call 877-BOSCH-99.

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