LATICRETE’s new SPARTACOTE™ FLEX XPL offers Extended Working Time

SPARTACOTE FLEX XPL is engineered to retain a low viscosity, providing better flow and settling, easing the work of the installer for a quick turnaround


October 25, 2018, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched SPARTACOTE™ FLEX XPL. This high solids, low VOC and minimal odor resinous floor coating is for both decorative and protective applications. It’s designed to be easier to work with than similar products on the market. SPARTACOTE FLEX XPL allows contractors an extended working time of 20 to 25 minutes and a better flow, thanks to the product’s chemical makeup which retains low viscosity.

“The introduction of SPARTACOTE FLEX XPL is another example of how LATICRETE is striving to ease the work of the installer and improve the durability of buildings,” said Benjamin Lampi, LATICRETE Product Manager. “With high chemical and abrasion resistance, as well as compatibility with existing SPARTACOTE Polyaspartic Pigments and SPARTACOTE Metallic Pigments, SPARTACOTE FLEX XPL is a floor coating that can withstand harsh conditions— all while sporting a vibrant color.”

SPARTACOTE FLEX XPL features an improved setting time. This allows for a fast return-to-service with foot traffic permitted in three to four hours and vehicular traffic after 24 hours. SPARTACOTE FLEX XPL can also be used within resinous floor coating systems as a primer, mid coat, or clear top coat sealer. It is non-hazing for thick-build coating systems. To maintain the desired finish, SPARTACOTE FLEX XPL is UV-resistant, preventing discoloration from occurring.

SPARTACOTE FLEX XPL is ideal for a variety of applications, such as residential garages, commercial and industrial flooring and other high-traffic interior and exterior applications. It meets the FDA/CFSAN, U.S. Food Code, physical facilities criteria as outlined in 6.101.11 of Surface Characteristics that are USDA acceptable. For more information, visit



Florida Tile introduces Enchant HDP

Venture into a world of artistry and elegance with EnchantHDP from Florida Tile. Step back in time – or blaze a path forward with this exquisite representation of regal marbles that blur the secrets of history with the essence of contemporary design. Give into your fantasies and surround yourself with luxury and aspiration that speak confidently of a refined world. Create a space that is at once romantic, serene, and exotic.
This exquisite line of glazed porcelain floor and wall tile brings four stunning marble looks, once only available to the elite few, to the modern market.
Beauty captures the delicate and varied silver tones of linear cut Palissandro marble, a highly sought after and unique material that is mined from centuries-old quarries in the Eastern Alps.
Charm conveys the splendor of Fior di Bosco marble. The varied warm taupe grays, touches of light beige, and striking cream-to-brown veining make this look a visual jewel.
Grace exudes the noble refinement of Crema Marfil marble with a pale beige background and subtle touches of gold, cinnamon, and creamy white.
Honesty is an enchanting dance of soft whites and nebulous grays in a beautiful interpretation of classic white Arabescato marble.
See the complete collection of Florida Tile’s EnchantHDP
View an Enchanting video on this beautiful new product line!

Tile of Spain Manufacturers Preview Cutting-Edge Trends for 2019 at CERSAIE

Tile of Spain manufacturers returned once again to Italy for CERSAIE, the international exhibition of ceramic tile and bathroom furnishings. The annual 5-day event invited industry professionals to explore international manufacturers at The Europa Auditorium in Bologna.

As one of the major world powers in ceramic tile production and export, Spain is a regular participant in the show. Over 90 Spanish ceramic manufacturers showcased their latest collections as a preview of what is to come for the 2019 year.


A Return to Geometry 

Aparici, Tango

A growing trend is to look beyond structure and function when it comes to floors and walls and think decorative.

In 2019, ceramic tiles with geometric designs will play a major role in visual design of virtually every room. Inspired by the Art Deco movement of the 20s and 30s, these geometric shapes create attractive spaces and sophisticated environments while being sensitive to the nostalgia of the past eras.

Up-ing the Color 

Gayafores, Kaleido


Doses of color that shy away from the traditional monochromatic hues convert floors and walls into the absolute protagonist of the room.

These new tonalities are capable of completely transforming design by giving the allusion of a larger space while also playing on the reflections of natural light. For 2019 there are no favorite colors, but a commitment to a combination of all colors in the pursuit for more daring designs and stylistic experimentation.

Playing with textures 

Ceramica Gomez, Zante

So long are the days of matte finishes. In 2019, we will see different textures and reliefs introduced in order to enhance the aesthetics of floors and walls. Weathered, high-gloss, volumetric, rugged and embossed finishes break the strict functionality of the material and turn ceramic tile into works of art.

A Classic Bet 

Baldocer, Hannover

Collections that are based on elements from the past will still remain popular in 2019. Marble inspired ceramics that are seen year after year lend a sense of purity and infinitude. This year though, manufacturers have also lost their fear of dark tones and are releasing collections in black, green and gray hues for a more dramatic and sophisticated feel. 

The classically traditional Terrazzo inspired ceramics will also remain strong in 2019, but reinvents itself by experimenting with different colors, shapes and sizes to suit every project. 

Avenue Mosaics rolls out the Vibrato collection

Avenue Mosaic is proud to announce a brand new ceramic collection, the Vibrato collection. Named after the musical phenomenon of rapid and slight variation in pitch, Vibrato is a bold three-dimensional ceramic and is available in four beautiful colors: Salome, Tosca, Carmen, and Norma. For more information about this collection or other Avenue Mosaic products, please visit, or email [email protected].

Carmen, from Avenue Mosaics’ new Vibrato Collection.


Flex-Guard Products, Inc. Announces Availability of Flex-Guard® and Speed-Flex™

Flex-Guard Products announced immediate availability of Flex-Guard and Speed-Flex direct from the manufacturer.    

“Supplying product directly from our factory will enable us to improve customer service and expedite orders.  We have a tremendous following and this move will enable us to respond quickly to our customer needs” said Dennis Adamson, Owner and President of Flex-Guard Products.

Flex-Guard and Speed-Flex are “peel and stick” crack isolation and anti-fracture membranes that do not require primer prior to installation, resulting in significant savings in time and material.  These membranes are easy to install, lightweight, easy to handle and cut (no tar residue).   Also, chalk lines are easily visible through the membrane since the product is white in color and approximately 25 mil thick for Flex-Guard (Interior or Exterior) and 15 mil thick for Speed-Flex (Interior only).  Available in multiple width and length rolls.

For pricing, availability, or a free sample, contact Flex-Guard Products directly at 800-279-7600 or by E-Mail at [email protected]

Technical and Product information is available at

Flex-Guard Products, Inc. has been in business since 1992, providing crack isolation to the Tile and Stone Industry for 26 years.  Flex-Guard® and Speed-Flex™ are made in the USA

Newest offerings from Mid America Tile


Cielo Verona from Mid America Tile’s Chapter 8: Europa Arte series
















Introducing Chapter 8: Europa Arte

Inspiration from the new Chapter 8 collection is drawn from a wide array of mediums including clay, paints and textiles to create this colorful and multifaceted series. Europa Arte can be separated into 2 categories: Porcelain and Ceramic.

See the full line:


Local, available from Mid America Tile















This glazed porcelain floor and wall tile allows you to design an atmosphere that creates a sense of connection – a place of both possibility and comfort – a place to linger and belong. The look of weathered, painted wood introduces comfort and familiarity that is rustic…yet graceful. It transcends locale and invites you to be part of the community and its story.

See the full line:

MSI expands Q Premium Natural Quartz™ Collection options

MSI’s exclusive Q Premium Natural Quartz™ Collection has earned accolades among industry movers and shakers for its style-savvy marble and natural stone looks. And now, it has added to the slew of on-trend Q quartz colors and styles to choose from.

From understated creamy whites and beiges to jet black slabs with bold veining and movement, our newest introductions: Alabaster White, Carrara Mist, Fantasy Gray, Lido Blanco, Mara Blanca, Marquina Midnight, Smoked Pearl, and Vena Carbona, breathe life into kitchens, baths, living rooms, and other residential and commercial spaces. Create stunning quartz countertops and waterfall islands, durable tabletops and bar tops, easy-to-clean backsplashes, shower surrounds, and floors with these 2CM and 3CM quartz slabs in polished and matte finishes.

Like dozens of their predecessors, these inspirational beauties boast a 100% non-absorbent surface, superior scratch, heat, and stain resistance—and no polishing or sealing is required. Backed by MSI’s lifetime Backed by MSI’s lifetime residential warranty and 10 year commercial warranty, Q offers years of enduring elegance and care-free convenience that’s perfect for busy homes and commercial settings. Renovation or new-construction, choose Q Premium Natural Quartz for modern practicality with a winning sense of style.

*Q Quartz is inherently eco-friendly, and GREENGUARD, LEED, NSF, and KOSHER certified.

Lunada Bay expands tile selections

Lunada Bay Tile previewed three new collections at Coverings: Origami Field, Watercolors and Luce,  with expanded selections of colors and patterns.  Concise summaries are below, with more detailed information in the links.

Origami Field collection of glass field tiles reflect the iconic Japanese art of geometric paper folding. Featuring opalescent coloring and three-dimensional shapes, the distinctive glass tile designs play with light and shadow:

Origami Field












Watercolors ceramic tile collection emulates the artists’ techniques of history’s greatest watercolor painters by playing with opacity and transparency and reflecting the subtle color variations of the original artworks:













LUCE glass mosaic tile collections’ semi-opaque glass features 3 new playful forms –Fin, Clipper, and Hex—that shimmer in the light, much like the sun glittering across moving water.


Bosch to Give Away 2,000 Freak Two-in-One Impact Wrench/Impact Driver Power Tools in Freak ‘N’ CORE18V Contest

Contestants must submit video about why they want to change

their battery platform to advanced Bosch CORE18V


Mt. Prospect, Ill., Aug. 21, 2018 – If you’re in the market for a new power tool battery platform, Bosch has an opportunity for you. The Freak ‘N’ CORE18V Contest launching today gives entrants the chance to submit a video about why they need the new battery platform. Winners receive the Bosch CORE18V 6.3 Ah battery along with the company’s Freak two-in-one impact wrench/impact driver.

The Bosch CORE18V battery offers maximum power and performance while minimizing weight. The battery employs advanced Lithium-ion technology to deliver 80%  more power than previous generation Bosch batteries. The Freak impact driver features the socket ready all-in-one tool holder, which combines a 1/4″ hex and a 1/2″ drive into one tool for ultimate versatility. The all-in-one tool holder eliminates the need for users to own an impact wrench and impact driver, and also eliminates the need for socket adapters

“Bosch is committed to giving away 2,000 Freak impact drivers paired with the CORE18V 6.3 Ah battery,” said Roger Amrol, president, Bosch Power Tools North America. “Participants must enter the contest by posting a short video explaining ‘why I need a whole new Freak ‘n’ cordless platform.’ This is something new for the power tool industry, but speaks to the Busch culture of creativity and fun.”


Entrants must post a short video explaining why they need the new Bosch cordless platform using the hashtag #FreakNContest. The contest will end on September 14. Visit for rules and additional information; contest is open to U.S. residents.

The promotion dovetails with the Bosch CORE18V 4.0 Ah battery becoming available at Lowe’s in September. Winners of the Freak contest will be encouraged to post another video with their impact driver and CORE18V battery for a chance to win more prizes.

To learn more about the Bosch, the Freak impact wrench/driver or the CORE18V 6.3 Ah battery, visit or call 877-BOSCH-99. Check out for additional tips and videos.




Ege Seramik’s design team has raised the bar with its recent introduction of the Smyrna Collection. State of the art ink-jet technology and meticulous design work has allowed this new series to give the illusion of a three-dimensional, textured tile in a full line of glazed porcelain tile.

















The SMYRNA Series is comprised of pressed, glazed porcelain tile: a unique 8”x20” wall tile with Antique Deco offerings are complimented with 18”x18” and 12”x24” glazed porcelain for floor tiles.

According to Alp Er, Ege Seramik’s General Manager, “These unique designs are printed on the field tile, almost transparent, allowing one to see the tile underneath. Its mystique makes for an eye-catching, conversation piece in any installation.”

Three (3) colors are available with different decorative patterns mixed into each carton… no one installation can truly be the same. Its industrious qualities as a durable, hard-wearing tile — plus its ease of maintenance​ characteristic — all​ make SMYRNA ideal for both residential and commercial applications, indoors and out.  For more information, visit



1 2 3 4 36