Mediterranea introduces the Boardwalk Series

The tile design craftsmen at Mediterranea have leveraged 21st century technology to create the Boardwalk series — a product that evokes the classic seaside destinations to which Americans have aspired for over 100 years. Painstakingly designed to emulate the weathered hardwood planks found in some of America’s most unique architectural destinations, Boardwalk features fully rectified tiles in a full 48” length – a size never before manufactured in the USA, offering amazing graphics and limitless design possibilities.

Ever since the construction of the famous promenade in Atlantic City in 1870, the Boardwalk has a time-honored place in American lore as an exclusive seaside destination. Mediterranea honors this tradition in four classic colors, named after America’s most distinctive Boardwalks – Atlantic City (Ash), Coney Island (Walnut), Myrtle Beach (Whitewash) and Venice Beach (Amber). Using its exclusive Dynamic HD Imaging™ technology, Mediterranea takes ink-jet design to an entirely new level in the Boardwalk series – bringing the charm of these unique destinations to life for the first time in a manufactured and fully rectified product. Boardwalk is offered in 8” x 48” and 6” x 24” sizes, complete with 3” x 24” bullnose trim pieces.

Mediterranea’s Boardwalk collection perfectly evokes the unique spirit of America’s exclusive seaside resorts, premium residences and commercial destinations. Take a walk on Boardwalk – manufactured exclusively by Mediterranea.

For over a decade, Mediterranea, Italian-based developers and craftsmen have been designing and producing tile in collaboration with the world’s top factories in Italy, Spain, Brazil, Turkey, Argentina and the United States. Mediterranea has the unrivaled ability to match its unique products with the right manufacturer, surpassing its competition with state-of-the-art technology, competitive pricing and outstanding U.S.-based customer service. Contact Mediterranea/Architectural Imports, 3501 NW 115th Avenue, Doral, FL 33178. Call: 305.718.5091, Fax: 305.718.5099. Email [email protected] or visit the web for more details. www.mediterranea-usa.com

MAPEI ECO Prim Grip™ Simplifies Tile Renovations

Placing new, modern tile over existing tile has just become much easier with the introduction of MAPEI’s innovative ECO Prim Grip, a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time, labor or dust of scarification. This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates, and it can be applied with a roller in only one coat. A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes. Low odor and VOC compliance make the product safe for use in occupied interior environments.

“In the current market environment, the most critical requirements for installations are that they be quick and have reduced environmental impact,” said Brian Pistulka, Business Manager for MAPEI’s Tile & Stone Installation Systems. “ECO Prim Grip will provide a solution for repairs and renovations in residential and commercial markets at a lower overall cost. We believe this bond-promoting primer will quickly find favor with the installation community, and we look for ECO Prim Grip to deliver a solid base for MAPEI’s tile installation systems.”

ECO Prim Grip was launched at the Surfaces Expo trade show in Las Vegas, January 24-26, 2012. Daily demonstrations of the product in conjunction with MAPEI mortars and grouts were given for the public and the press by MAPEI Technical Representatives.

About MAPEI

MAPEI Group, with 67 subsidiaries including 58 plants in 27 countries, is today the world leader in the manufacturing of adhesives and complementary products for the installation of all types of floor and wall coverings. The company also specializes in manufacturing other chemical products for building, including waterproofing products, special mortars and admixtures for concrete, products for the restoration of ancient buildings, and special decorative and protective coatings for walls.

Eighteen MAPEI manufacturing facilities are located in the Americas, with headquarters in Deerfield Beach, Florida. MAPEI is an environmentally conscious manufacturer – the company has been a member of the U.S. Green Building Council since 2001 and a member of the Canadian Green Building Council since 2008. MAPEI Americas is a registered provider to the AIA/CES program and also offers training related to ceramic and stone tile, floor coverings and concrete repair through the MAPEI Technical Institute. The Quality Management Systems of the majority of MAPEI Americas facilities are ISO 9001 certified. Visit www.mapei.com for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location.

New LATICRETE® 4-XLT Rapid Ideal for Commercial Projects on Ultra-tight Timelines

LATICRETE, a global manufacturer and leader of premium installation and finishing systems for the building industry, announced today the launch of LATICRETE® 4-XLT Rapid, a fast-setting, multi-use, polymer-fortified adhesive mortar specifically formulated for large format tile installations requiring a rapid turnaround.

LATICRETE 4-XLT Rapid was needed, in particular, for installations to be worked on during ‘off-hours’ which must be completed and ready for the onslaught of heavy foot-traffic almost immediately thereafter. The scope of these projects include shopping malls, airports, transportation centers and other commercial/institutional jobs where the tile contracting team comes in and works most of the night. Then, when the doors open the following morning, tile is firmly set in place, ready to perform at optimal levels.

According to Jay DeLuca, LATICRETE Product Manager – Adhesives, “Two years ago, we introduced LATICRETE 4-XLT, a multi-use, non-sag mortar for large format tile and stone that quickly became one of the most successful products in our adhesives line. Despite the success of LATICRETE 4-XLT, we received an overwhelming number of requests asking for a rapid version of the product that would allow contractors to grout tile in three to four hours. As always, our research and development team delivered a fantastic solution, and the result is a best-in-class product that fulfills the needs of the marketplace.”

LATICRETE 4-XLT Rapid offers tremendous utility for non-sag wall installations, medium bed buildup and thin-set applications on floors and walls. Like LATICRETE 4-XLT, LATICRETE 4-XLT Rapid is built on LATICRETE Water Dispersion Technology™ (WDT) platform, which provides for the complete dispersion of water within the mix, allowing users to achieve their desired application consistency. It also features LATICRETE DUST LOCK™ Technology, which greatly reduces onsite mess, during transportation of the product as well as while mixing it. From a performance standpoint, the product passes applicable ANSI A118.4, ANSI A118.11 and ISO 13007-2 non-sag requirements.

“Together, LATICRETE 4-XLT and LATICRETE 4-XLT Rapid position our medium bed offering to be one of the most robust in the industry,” said DeLuca. “There is a lot of excitement about the addition of LATICRETE 4-XLT Rapid here internally at LATICRETE, and we look forward to that excitement spreading when the product hits the market.”

LATICRETE International, Inc. is a US-based, family-owned global manufacturer and leader of premium installation and finishing systems for the building industry. LATICRETE® products are produced and distributed worldwide in the commercial and consumer channels. The company’s philosophy of innovation and technical expertise has led to an unparalleled reputation and commitment to superior quality, performance and customer service. Manufactured in state-of-the-art ISO 9001:2008 certified facilities, LATICRETE offers a broad product portfolio including an extensive line of low VOC sustainable products independently certified by GREENGUARD. LATICRETE®, LATAPOXY®, SpectraLOCK®, Hydro Ban® and DRYTEK® are registered brands of LATICRETE International, Inc. Corporate Website: www.laticrete.com.

MAPEI Adds New Rapid-Setting Mortar to Tile & Stone Installation Systems

In response to ceramic contractors’ needs for time-saving products, MAPEI has introduced Ultraflex™ LFT Rapid mortar to its line of fast-setting tile and stone installation systems. This mortar sets quickly, allowing grouting in three to four hours.

Ultraflex LFT Rapid has a high content of a unique dry polymer, resulting in excellent adhesion to the substrate and tile. Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior floors, walls and countertops. Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments.

MAPEI, a leader in manufacturing technologically advanced ceramic installation materials, began developing rapid-setting mortars and grouts more than 20 years ago with the introduction of Granirapid® mortar, a faster-setting version of its premium Kerabond/Keralastic™ mortar system for indoor and outdoor applications. Another rapid-setting product, Ultracontact™ RS mortar, allows installers to “drop and go” without back-buttering tiles, a huge time-saving asset for large projects such as shopping malls and airports. MAPEI chemists also developed Planiprep™ RS, a rapid-set patching compound for fast-track concrete repairs to substrates before installers begin setting the tile or stone. When it comes to grouting the joints, MAPEI provides Ultracolor® Plus rapid-setting sanded grout to finish the job quickly.

“In terms of commercial renovation projects, the time savings from these rapid-setting products allow the owners to re-open the floors sooner to their customers, or maybe not close the spaces at all,” said Brian Pistulka, Business Development Manager for MAPEI’s Tile & Stone Installation Systems. “We see the need for speed as a key requirement for flooring contractors today, and MAPEI products play an important role in helping them get the job done on time and on budget.”

About MAPEI

MAPEI Group, with 63 subsidiaries including 57 plants in 26 countries, is today the world leader in the production of adhesives and complementary products for the installation of all types of floor and wall coverings. The company also specializes in manufacturing other chemical products for building, from waterproofing products to special mortars and admixtures for concrete, products for the restoration of ancient buildings and special decorative and protective coatings for walls.

Eighteen MAPEI manufacturing facilities are located in the Americas, with headquarters in Deerfield Beach, Florida. MAPEI is an environmentally conscious manufacturer – the company has been a member of the U.S. Green Building Council since 2001 and a member of the Canadian Green Building Council since 2008. MAPEI Americas is a registered provider to the AIA/CES program and also offers training related to ceramic and stone tile, floor coverings and concrete repair through the MAPEI Technical Institute. The majority of the Quality Management Systems MAPEI Americas facilities are ISO 9001certified. Visit www.mapei.com for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location.

LATICRETE® Hydro Ban™ Flange Drains to debut at Surfaces 2012

LATICRETE, a global manufacturer and leader of premium installation and finishing systems for the building industry, has developed the LATICRETE® Hydro Ban™ Flange Drain and the LATICRETE Hydro Ban Flange Tile Drain, which together debuted at Surfaces 2012 in Las Vegas, NV January 23 – 26. Both products are low-profile floor drains which have been specifically designed for bonded waterproofing installations using LATICRETE Hydro Ban waterproofing membrane. When installed in a shower, LATICRETE Hydro Ban Flange Drains eliminate the pre-slope and primary shower pan liner according to TCNA B422.

Crafted of precision, heavy-duty stainless steel with a brushed surface, these “made in the USA” drains are scratch and wear resistant. The “Tile-in Grate” feature allows for an “invisible” drain by accepting surrounding tile right into the drain grate’s housing, therefore offering creative tile design opportunities.

“Our flange drains have an assembly which allows for greater adjustment of the top drain to compensate for size variations on site. Clearly, this improves tile installation speed,” stated Sean Boyle, LATICRETE Marketing and Product Development Director. “They provide tile contractors greater flexibility on any installation, saving on labor time and eliminating the need for multiple components. Additionally,” continued Boyle, “LATICRETE Hydro Ban Flange Drain and the LATICRETE Hydro Ban Flange Tile Drain work in perfect harmony with LATICRETE tile and stone installation materials as components of the globally acknowledged and accepted LATICRETE Lifetime Warranty.”

LATICRETE International, Inc. is a US-based, family-owned global manufacturer and leader of premium installation and finishing systems for the building industry. LATICRETE® products are produced and distributed worldwide in the commercial and consumer channels. The company’s philosophy of innovation and technical expertise has led to an unparalleled reputation and commitment to superior quality, performance and customer service. Manufactured in state-of-the-art ISO 9001:2008 certified facilities, LATICRETE offers a broad product portfolio including an extensive line of low VOC sustainable products independently certified by GREENGUARD. LATICRETE®, LATAPOXY®, SpectraLOCK®, Hydro Ban® and DRYTEK® are registered brands of LATICRETE International, Inc. Corporate Website: www.laticrete.com.

LATICRETE® Hydro Ban™ Linear Drain introduced to marketplace at Surfaces 2012

LATICRETE, a global manufacturer and leader of premium installation and finishing systems for the building industry, has introduced LATICRETE Hydro Ban Linear Drain, a “trench drain” specifically designed for bonded waterproofing installations using LATICRETE Hydro Ban Waterproofing Membrane. The new product, with its low profile linear design, allows for the use of large format tile or stone installations in a shower with a single plane slope to the drain. It can be installed near the wall of the shower’s interior or at central locations of the shower’s floor in a variety of installations requiring waterproofing applications.

Crafted of precision, heavy-duty stainless steel with a brushed surface, these “made in the USA” drains are scratch and wear resistant. An optional “Tile-in Grate” allows for an “invisible” drain by accepting surrounding tile right into the drain grate’s housing, therefore offering limitless tile design opportunities.

“There are many reasons why we’re bringing our linear drain line to market,” stated Sean Boyle, LATICRETE Marketing and Product Development Director. “The drain can be installed right alongside the shower wall with no potential waterproofing problems. The floor only needs a very slight gradient in one direction making it easier to install tiles. Because the drainage channel is not positioned in the standing area, the shower ultimately is safer, and offers a much more attractive visual appearance.”

LATICRETE Hydro Ban Linear Drain meets all required Code approvals per ASME A 112.18-2-2005 /CSA B125.2.05 (US and Canada) It is totally compatible with LATICRETE Hydro Ban Waterproofing Membrane, which bonds directly to the stainless steel flange edge for expedient and safe installations. Additionally, LATICRETE Hydro Ban Linear Drain is a component of the well-known LATICRETE Lifetime Warranty which always guarantees, “One source, one warranty!”

LATICRETE International, Inc. is a US-based, family-owned global manufacturer and leader of premium installation and finishing systems for the building industry. LATICRETE® products are produced and distributed worldwide in the commercial and consumer channels. The company’s philosophy of innovation and technical expertise has led to an unparalleled reputation and commitment to superior quality, performance and customer service. Manufactured in state-of-the-art ISO 9001:2008 certified facilities, LATICRETE offers a broad product portfolio including an extensive line of low VOC sustainable products independently certified by GREENGUARD. LATICRETE®, LATAPOXY®, SpectraLOCK®, Hydro Ban® and DRYTEK® are registered brands of LATICRETE International, Inc. Corporate Website: www.laticrete.com

Florida Tile 40% Recycled Content in All Porcelain Lines

Florida Tile has recently achieved certification by the Bureau Veritas for inclusion of 40% pre-consumer recycled content across all porcelain products made in its Lawrenceburg, KY facility. Florida Tile has been committed to sustainable manufacturing practices for decades and now as part of the CARES (Creating A Responsible Environmental Strategy) program, those practices have been third-party tested and verified. For more information on how this is done and all the ways Florida Tile CARES, visit our website. www.floridatile.com

LATICRETE SUPERCAP Launches the “Next Generation” Pump Truck

LATICRETE SUPERCAP, LLC, manufacturer of the revolutionary self-leveling SUPERCAP® System, announced today the addition of the First Next Generation Mobile Blending Unit (MBU) to their fleet of state of the art pump trucks. By combining the power of the pump with the next generation of self-leveling materials, LATICRETE SUPERCAP has created a revolutionary system that is being used throughout the North America marketplace.

The LATICRETE® SUPERCAP System has proven to be a time-saving, cost-effective method in finishing new concrete or capping existing slabs. LATICRETE SUPERCAP is a LEED-qualified, GREENGUARD certified, low alkali, self leveling, cement-based technology that is installed using a computer-controlled mobile blending pump truck.

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Status Ceramics Debuts Elements Brochure

The “Elements” brochure from Status Ceramics is a six-page downloadable PDF on the company’s website that shows all its field sizes and most popular colors/glazes, decorative tiles, and trims. It’s also available is in glossy full color printed versions for use in the showroom for working with clients who wants to see a broad range of options.

Visit www.statusceramics.com/collections/elements to download the new brochure.

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