New Products: Atlas Concorde USA Collections


Redeem, by Atlas Concorde USA.

Atlas Concorde USA has launched nine new collections to enhance modern to traditional spaces.

  • Redeem wood look tile offers a rustic, hand-worked effect
  • Fray has a modern color palette, and a fabric texture
  • Forge mixes industrial and metropolitan influences for an urban look characterized by corrosion and oxidized metal
  • Motion is a graphically rich and harmonious surface with the timeless style of veined marble
  • Ridge combines traditional and rustic mixture stones influences
  • Path provides vein-cut travertine styling for warm sophistication
  • Sign is an elegant travertine marble with delicate veining
  • Get offers a young metropolitan look with a lived-in effect to decorate indoor residential and commercial spaces
  • Eon marble selection adds new colors and veining for modern, informal styling.

Crossville Introduces Satori Collection from Laminam

Crossville, Tennessee – Crossville, Inc. has launched Satori, a Laminam by Crossville porcelain tile panel collection bringing an awakening to the design of surfaces with luxe, varied looks suited for floor and wall applications in commercial and residential environments.

“Satori is a Japanese word meaning enlightenment—a bestowing of greater knowledge and understanding,” explains Lindsey Waldrep, vice president of marketing for Crossville in describing the inspiration behind this new collection.

Satori by Laminam by Crossville - lodge

“As building materials shift, morph, and change, our Laminam collections are truly enlightening products. It allows designers to utilize porcelain tiles in new ways and with new thinking in so many applications.”

Satori porcelain tile panels are offered in three color options—Black, Brown, and Beige, each in unpolished finish. The earthen palette’s range from lighter to darker tones is versatile to support an array of design styles.

This collection’s black and brown panels come in 1x3M with 5.6mm in thickness. Though the 5.6mm is a very lean profile, it is thick enough to be installed on interior floors as well as interior walls and other horizontal interior surfaces. It may also be specified for exterior walls. The beige panels are offered in 3+mm thickness exclusively for wall installations. Full product use recommendations may be found online and in product literature.

Waldrep further states that Satori is an example of “wabi-sabi,” the Japanese view on design that focuses on a mixture of perfection and imperfection.

“Characteristics of wabi-sabi include assymetry, roughness, and irregularity, as well as respect for nature and the natural process,” Waldrep says. “Satori’s irregular texture and natural appearance answer this design movement, as does its perfection as a carefully manufactured building material idea for its intended use.”

Satori was named IIDA/HD Best of Show – Hard Surface Flooring at the recent Hospitality Design Expo in Las Vegas.

For more information, visit the company’s website

New Products: Schluter DITRA-HEAT-TB

may-prod-01Schluter-DITRA-HEAT-TB directs heat to the tile, not the subfloor, to warm tiled floors up to 70% faster over concrete substrates due to an integrated thin thermal break on the underside of the uncoupling membrane. The all-in-one 5/16” thick system combines membrane, heating cables, and thermal break in a single layer to provide crack isolation, waterproofing, and electric floor warming. The heating cables are easily snapped into place on top of the uncoupling mat with no clips or fasteners, providing complete flexibility on cable placement. There’s no need for leveling compounds, so tile installation can begin immediately, resulting in a much faster installation. The system is compatible with all existing Schluter thermostats, including the new touchscreen thermostat. The matting is available in rolls and sheets, and heating cables are available for 120V and 40V circuits.

Husqvarna Group acquires Diamond Tool Supply

Husqvarna Group’s Construction division has acquired Diamond Tool Supply, Inc. (DTS) based in Michigan, a leading producer of polishing and grinding diamond tools for concrete, stone and terrazzo.

“The acquisition of Diamond Tool Supply reinforces our position as a market leader of complete solutions for the construction grinding and polishing industry,” said Henric Andersson, president of Husqvarna Construction Products.

The acquisition will add sales of around $5.8 million, mainly in the US, to Husqvarna Group’s Construction division, based on the full year 2015 accounts. Diamond Tool and Supply has around 70 employees.

“With the acquisition of DTS brings a strong customer base that will continue to support and expand as well as manufacturing operations in Bulgaria, both clear assets to our diamond tool business,” continued Andersson.

The acquired operation has been included in Husqvarna Group’s accounts since May 3, 2016.

PANARIAGROUP expands partnership with Microban® into North America with antimicrobial protection in FLORIDA TILE products

HUNTERSVILLE N.C. – May 25, 2016 – Microban International is excited to announce its partnership with Florida Tile – to include Microban® antimicrobial product protection in a number of their ceramic tile lines. Florida Tile is owned by Italy-based Panariagroup, a leader in the ceramic sector, both in terms of style and product innovation, and a long-time Microban partner.


MicrobanThe patented Microban® technology is built into the tile glaze during the manufacturing process, resulting in antimicrobial efficacy for the lifetime of the product, measured using established international laboratory protocols. It cannot wash off or wear away and helps provide ongoing protection against the growth and build-up of microbes by disrupting their functioning.

Benefits of Microban® antimicrobial product protection include improved visible and invisible cleanliness, reduced odors and, ultimately, extended product life for the customers.

Florida Tile products are already well known for their beauty, durability, performance and value. The addition of Microban® antimicrobial product protection demonstrates the company’s desire to stay ahead of the game by consistently innovating and implementing new technologies.

“We are very pleased that our long and successful partnership with Panariagroup is now expanding into North America,” said Pablo Perella, president of Microban International. “These beautiful, innovative tiles will now be available to Florida Tile customers. The presence of Microban® antimicrobial product protection in tile products is a natural fit and integration with this particular brand will give North American customers a wide spectrum of products with Microban® technology from which to choose.”

“Our customers expect and demand that we offer the most innovative and forward designed products,” says Sean Cilona, director of Marketing and Product Development, Florida Tile.  “This partnership is a natural next step in the evolution of our product offering.  These tiles will be a powerful tool in the hands of designers and builders looking to develop environments with superior cleanliness and maintenance standards.”


Florida Tile is a fully owned subsidiary of Panariagroup, a publicly owned company traded on the Milan Stock Exchange (MILAN: PAN IM). Panariagroup is a leading manufacturer and distributor in over 60 countries around the world with six manufacturing sites in Italy, Portugal and the USA and eight brands positioned in the high-end of the market.   For more information on Florida Tile visit or contact Sandra Bunn at [email protected]


Microban International, Ltd. is a global technology and marketing company dedicated to enhancing high quality consumer, industrial and medical products with branded built-in protection from microbes and odor control solutions. The Microban® brand is an important consumer Trustmark for effective and long lasting antimicrobial product protection. Microban International licenses the Microban® global brand name, sells custom-engineered compounds, and provides a range of services, including regulatory and marketing support. Microban International is headquartered in North Carolina with operations in North America, Latin America, Europe and Asia. For more information on Microban, please contact (704) 875-0806 or visit

Mapesil™ T produces the perfect flexible seal


Mapesil_T_10.1oz_rgbDeerfield Beach, Florida – MAPEI announced the addition of Mapesil T to its Tile & Stone Installation Systems (TSIS) product line of finishing and care products at the TISE West expo, held in Las Vegas, Nevada, on January 19-22. This professional-grade, 100%-silicone sealant for use on multiple substrates has been specifically formulated for heavy traffic found in residential installations and commercial installations such as malls, and other institutional buildings. It is also approved for use in expansion/movement joints, meeting or exceeding ASTM, ANSI and TCNA standards.

“Because Mapesil T is a 100%-silicone formulation, it meets the Tile Council of North America’s Environmental Classifications Res 1 to 6 and Com 1 to 6 for use in interior and exterior, wet and dry installations. So it will have wide appeal for a number of applications,” said David Mowery, MAPEI Business Manager, TSIS Color Products & UltraCare. “Its excellent elongation and flexibility make it ideal for use in both change-of-plane and joint applications in tile or stonework.”

Mapesil T has been formulated to a low sheen to match the gloss of grout joints and is color-matched to MAPEI’s grout color palette. “We are launching Mapesil T in 25 colors plus a clear formulation, and expect to expand to our complete color palette by mid-2016,” Mowery said. “We have received considerable interest from the marketplace and anticipate a high demand for Mapesil T.

Soci releases historic 17-line launch, featuring wood, cement, metal, stone and mosaic looks

DALLAS, February 26, 2016 – Soci, one of the largest designers and wholesalers of high-end tile and plumbing products in the United States, has unveiled its most extensive porcelain tile launch to date, including 17 new collections – six unique wood looks; three hip industrial cement looks; three luxurious natural stone looks; two striking textured looks; an ultra trendy metallic collection; and two beautifully bold Moroccan and Talavera-inspired mosaic lines.
“From ultra-popular wood and modern cement looks to timeless natural stone and intricate mosaic designs, Soci’s new porcelain collections can immediately transform any space,” said Connie Gumm, vice president of Soci. “The rustic, reclaimed wood look of the the Rafter series is certain to be a favorite, as is the posh design of Sienna, which emulates luxurious Calacatta marble.” Soci will show its new lines at Coverings this year, in booth #6653.
Rafter Series – Reclaimed Wood Look
The Rafter series recreates the look of a reclaimed wood floor, complete with replicated nail holes, to create a look that’s both rustic and contemporary. Rafter is available in a fashionable large-format, straight-edge 10”x 40” size and three light, natural colors: Beige Natural, Ice Natural and Gray Natural.
Rafter Series, Gray Natural

Rafter Series, Gray Natural

Lumber Series – Reclaimed Wood Look
The Lumber series emulates reclaimed wood and features three distinct colors (Ice Natural, Light Natural and Dark Natural), each with high variations. The collection is available in a plank size of 6” x 24”.



Lumber Series, Light Natural

Lumber Series, Light Natural

Branch Series –  Oak Look
The look of natural oak gives the Branch series its rustic vibe. Available in two warm colors (Teak Natural and Oak Natural), this traditional style collection is available in an elongated 10” x 40” size.
Branch Series, Teak Natural

Branch Series, Teak Natural

Cathay Series – Natural Walnut Look
Emulating the real shading and texture of natural walnut, Cathay series adds elegance to traditional designs. The collection is available in a warm Natural color with a large-format, rectangular 10” x 40” size with a straight edge.
Weathered Series – Classic Oak Look
With the rich grain of classic oak, the Weathered series gives a new twist to an old feel. The collection features a rectified plank size of 8” x 36” and is offered in two colors: a warm brown and a weathered gray.
Weathered Series, Wood Brown

Weathered Series, Wood Brown

Sonar Series
The Sonar series replicates the look of weathered painted wood that’s been reclaimed. Its rich blend of shades and textures are ideal for modern floors and walls. The collection offers three colors (Ice Natural, Light Natural and Dark Natural) with two rectified sizes (4” x 36” and special order 18” x 36”) for each color.
Remind Series – Acid-Washed Cement Look
The Remind series features multi-colors of blue, beige and white on each plank, creating the look of a generations-old, acid washed cement floor pulled from a factory. The collection is available in a straight edge 10” x 40” size and is offered in a Light Natural color with high color and texture variation.
Regeneration Series – Polished Cement Look
The Regeneration series provides a polished cement look with a slight sheen that adds dimension. The series is offered in three modern colors (Black Natural, Gray Natural and White Natural) in a rectified 12” x 24” size. Additionally, Soci offers three special order sizes: 12” x 36,” 18” x 36” and 36” x 36”.
Regeneration Series, White Natural

Regeneration Series, White Natural

Cement Series – Textured Cement Look
The Cement series boasts the look of textured cement in a large glazed plank format. Two muted colors, White and Gray, are available in a rectified 12” x 24” size.
Cast Iron Series – Metallic
The Cast Iron series has a metallic finish with a high variation and comes in three colors (Black Natural, Rust Natural and White Natural) in a rectified 12” x 24” size. Special order sizes include 12” x 48” and 24” x 24” in any of the colors.
Cast Iron Series, Black Natural

Cast Iron Series, Black Natural

Sienna Series – Calacatta Marble Look
Sienna series mimics Calacatta marble with its polished finish and very high variation, making it virtually impossible to notice a difference between marble and porcelain. Sienna adds an elegant touch to any room, offering the beauty and variation of stone. The Sienna series is offered in a rectified 12” x 24” size.
Travertine Series – Travertine Look
The Travertine series emulates the sophisticated natural beauty of travertine without the maintenance. With three honed colors (Light Vein Cut Honed, Dark Vein Cut Honed and Platinum Vein Cut Honed), each with its own unique pattern, this collection is available in a rectified 16” x 16” size.
Aragon Series – Crema Marfil Marble Look
Perfect for a traditional space, the Aragon collection replicates the understated look of a polished crema marfil marble. It is available in a large 16” x 16” field tile.
Aragon Series, Crema Marfil Polished

Aragon Series, Crema Marfil Polished

Arch Series – 3-D Textured
The Arch series brings a bold wavy 3-D design for a crisp, clean and contemporary feel. The series comes in three highly-varied textures (Form, Function and Rhythm) in a 16” x 32” rectangle. Form and Function are offered in matte white; Rhythm is offered in a gloss white.
Arch Series, Function White Matte

Arch Series, Function White Matte

Texture Series – Linen Texture Look
With a subtle textured surface with the look of linen, the Texture series brings sophisticated style to a contemporary design. Texture is offered in a four rich colors (Greige, Cream, Slate and Charcoal) in a rectified 12” x 24” size.
Vanguard Series – Painted Moroccan Tile Look
The Vanguard collection portrays the look of hand-crafted, hand-painted Moroccan tiles. Each of the two color/pattern options offers a rich, cultural look: Rise Natural with its beige, brown and olive colors, and the Plus Natural with contrasting white-and-black, bold “plus” pattern.  Vanguard is offered in a rectified 12” x 12” size.
Retro Series – Talavera Mosaic Tile Look
The Retro series imitates the look and feel of hand-crafted Talavera tiles from Mexico. This collection comes in a rectified 12” x 12” with one Dark Natural color.
All porcelain collections are appropriate for floors (with the exception of the Arch Series), walls/backsplashes, wet areas, countertops and exterior patios in residential settings and walls/backsplashes in commercial settings, as well as floor applications in light commercial settings.
About Soci
Soci is one of the largest designers and wholesalers of custom tile and plumbing products in the United States. Soci offers an extensive line of high-end stone, ceramic and glass mosaics, wood look porcelain collections, decorative pieces, accessories and its own branded sinks. Dedicated to innovative product design, Soci provides a rich palette of quality products created to inspire residential and commercial designs. For more information, visit and follow Social on Facebook, Instagram and Pinterest.

Compotite Corporation

Compotite Corporation introduced its new Linear Drain System™ at the Kitchen & Bath Industry Show (KBIS) 2016 in Las Vegas last month. The high-quality, American made, The Compotite Linear Drain System™ adds modern style and functionality to any custom tile or stone shower installation, allowing large-format tile or stone to be used on shower floors by utilizing a plank-pitch installation. The system is ideal for tub to shower conversions and barrier-free showers. The one-piece, ABS-molded drain is available in four of today’s most popular sizes: 42”, 36”, 32” and 24”. The drain body, sloped internally and externally, has a proprietary inside step that is designed to be used with the Grate Risers™ and Compotite’s versatile top options. The drain body also comes with a 1” textured bonding flange, which allows for excellent adhesion with liquid or bonded membranes.

The system includes four options for the drain: Compotite Tile-In Top™ – Allows the water to drain around the perimeter of a removable and tiled cover; Compotite Tile-Over Top™, which makes the drain disappear into a completely tiled shower floor where water drains into a single 1/4” slot for a seamless look; Compotite Linear Drain Body, which offers a low profile streamlined design; and Compotite Linear Drain Body with Stainless Steel Grates. Also included in the system is an integrated removable hair strainer; 2-3mm and 4-6mm Grate Risers (patent pending) that allow easy height adjustment for different surface tile thicknesses; and Cut & Cap™, which allows the drain body to be modified anywhere along the slope so that custom drain sizes and off-set drain installations can be achieved.


Backlit Tile Kit

backlit-tileBacklit Tile Kit, inventor/provider of one of the most unique accessory packages to accompany, in particular, the installation of glass tile or translucent natural stone, has announced that official patent approval has been granted to its product line as of 1/19/16.

Founded by tile industry experts, the firm’s patented, state-of-the-art REMOVABLE kits are specifically designed for easy installation. Kits can be used with virtually any tile, adding amazing effects to tile installations with multicolor LED lights that can create up to 16 million different colors, and are controlled via Bluetooth technology from Apple or Android smart phones or tablets.


maniscalco-newsManiscalco has expanded its exclusive Opera Line Collection with the release of the Bennelong Point Cube Series.“Cubes” is the first of three in the new Bennelong Point Series, named after a piece of land located on the tip of the eastern arm of Sydney Cove on which the Sydney Opera House was built.  The Bennelong Point Cube Series merges contemporary form with limitless design, and adds new dimension to any vertical installation.  The blended color presentations, Carrara, Thala Grey, and Foussana Grey, combine natural marble, timber grain marble and crystal glass in a unique geometric design with three-dimensional properties and are available in 10-1/2” x 12” sheet sizes. The Bennelong Point Cube Series can also be vertically installed outdoors though it is non-submersible.

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