Results are “Clearly Better” with New DAP® Ultra Clear™ All Purpose Waterproof Sealant

Ultra Clear™ Delivers Superior Performance to Silicone Sealants

 BALTIMORE, Md. (November 8, 2018) – When it comes to selecting a tough high-performance, sealant, the choice is clear. Ultra Clear™ Flexible All Purpose Waterproof Sealant from DAP®, a leader in the home improvement and construction products industry, outperforms the competition with its superior flexibility that won’t crack and clearer-than-silicone finish that stays crystal clear.

“Professionals and do-it-yourselfers have relied on DAP for years to provide superior sealing solutions for all types of interior and exterior projects, and Ultra Clear is no exception,” said Jennifer Johnson, Group Product Director at DAP. “This versatile, crystal clear formula can be used for sealing just about everything from the kitchen sink to gutters and flashing on your roof. It stops leaks instantly with its strong wet surface adhesion while maintaining its crystal clear appearance for a seamless, professional-looking finish.”


Ultra Flexible and Versatile

Developed for a broad range of interior and exterior projects, Ultra Clear stays permanently flexible, even in cold weather, providing a 100 percent waterproof and weatherproof seal to keep out water, air and moisture for years without cracking or breaking down. It has strong adhesion to a wide variety of building materials such as wood, glass, metal, tile, brick and stone, without tearing or pulling away. It can even be applied in low temperatures (20°F) and on wet surfaces to stop leaks instantly and save time.


Ultra Clear

Unlike silicone, Ultra Clear applies crystal clear and stays crystal clear with no hazing or yellowing over time. Once cured, it’s also mold and mildew resistant, which combined with the crystal clear clarity, results in a seamless blend with the surface and a better finished appearance.


Ultra Easy

Ultra Clear is available in a 10.1 fl. oz. cartridge and 5 fl. oz. squeeze tube. The easy-to-use 5.0 fl. oz squeeze tube eliminates the need for a caulk gun and is ideal for smaller jobs, getting into tight spaces or when working on a ladder. Ultra Clear is easy to apply, paintable and water-ready immediately for quicker resistance to water damage and wash-out.

Ultra Clear can be found at your local home improvement retailer – just look for the blue tip. For more information, visit

Motawi unwraps new 4″ x 4″ Christmas tree tiles

Motawi’s newest tile —  the 4×4 Christmas Tree —  is here! This tile comes in four unique colorways: Turquoise, Red, Green and Peppermint. These tiles are sure to bring Christmas cheer to any room! They also pair wonderfully together and with some of our other holiday-themed tiles. To purchase Motawi’s newest 4×4 Christmas Tree tiles or to view others in the collection, order online or visit the company’s gallery.

Click the link below for more information on events at Motawi’s location.

November 10th | Glaze-A-Tile Workshop: spaces still available
November 10th | Motawi Make-a-Frame Workshop hosted at Maker Works
November 22nd | Motawi CLOSED for Thanksgiving – No Tour
December 8th | Glaze-A-Tile Workshop: spaces still available

Tours & Factory Walk-Thrus Weekly

LATICRETE Resinous Flooring Estimator Simplifies Floor Coating Specification and Ordering Process

Leading manufacturing company introduces end-to-end floor coating project estimation and ordering tool for construction professionals interested in the SPARTACOTE™ resinous flooring line

November 1, 2018, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has introduced its Resinous Flooring Estimator— a state-of-the-art online tool for construction professionals utilizing SPARTACOTE™ products for their floor coating projects. The new tool allows users, both the general public and authorized LATICRETE distributors, to specify their floor or wall area, receive a detailed estimate of the individual components of any SPARTACOTE system, quantities and optional accessories, and place an order to be shipped directly from LATICRETE in a few quick steps.

“We have combined our existing estimation tool with an online ordering system to create a brand-new project estimation experience. Our Resinous Flooring Estimator represents a significant advantage to contractors who specify SPARTACOTE products for their projects. It not only provides a direct purchase path to speed up the entire ordering process but also helps introduce high-performance products to customers that may not have known about them previously,” said Kenneth Tarwood, LATICRETE Director of Marketing Information Systems.

SPARTACOTE resinous and decorative coating systems offer customers customizable floor coatings that suit a wide variety of applications. Key advantages of using SPARTACOTE systems for coatings contractors include excellent impact, chemical and abrasion resistance, extended working times and rapid cure properties that are designed to dry within a couple hours and be driven on within 24 hours. Additionally, these systems offer superior durability for long-lasting installations.

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To access the tool, visit


Vitromex USA Introduces Pueblo!

San Antonio, TX ⎯ Vitromex USA is proud to announce its newest addition to a wide selection of high quality ceramic lines: Pueblo. This animated collection derives its name from “Pueblo Mágico” or “Magical Town”, a title given to towns in Mexico with historically significant and traditionally rich characteristics. Similarly, this series offers a captivating experience. Pueblo’s Cantera Stone design has an enthralling specked effect along with dynamic hand scrapped trowel markings creating a variety of faces. Pueblo is truly the magical element one needs to complete their ideal space.

Pueblo’s unique look cement surface, a mix of light and dark coarse aggregate and sand, is complete with a grip matte finish, is offered in a ceramic pressed 12” x 24” field tile format and is designed in three everyday inspired cement colors such as Taos (a classic basalt brown), Laguna (a white cobblestone – pictured), and Acoma (an old world red clay).
Pueblo ceramic floor and wall tile is appropriate for all residential and commercial wall, countertop and backsplash applications as well as all residential and light commercial floor applications. Vitromex USA continues to be a participating member of the TCNA (Tile Council of North America).



PROFILITEC, Italian producer of state-of-the-art floor profiles and related installation solutions, has introduced a full line of embossed surface finishes for ceramic tile wall coverings called THE WALL MODERN LINE.

In step with the latest trends, Profilitec has designed THE WALL MODERN LINE to match ceramic, cementine, concrete and stone effect tiles. The profiles, opaque and tactile infuse a retro look with industrial style, creating a very modern motif. Profilitec’s new collection offers fast application, economical solutions… and, lasting performance.

THE WALL MODERN LINE is available in a wide variety of colors, ranging from warm to cool shades: Matte Black, Micaceous Grey, Dark Brown, Corten, Dove Grey, Khaki, Rusty White, Pastel Grey, and Cement Grey. Aluminum, brass, stainless steel and non-toxic synthetic materials with over 30 different types of trim finishes enable the user to coordinate with tile colors and grout and to create a decorative contrast. They can be used to join, protect or simply decorate.

Greg Gelston, President of Profilitec stated, “Shabby Chic is making a comeback after first appearing on the design scene more than 25 years ago. Our new line has an industrial style, which has morphed into Industrial Chic.”

The unique, embossed texture contributes to the profiles’ high abrasion, impact resistance and provides an anti-glare surface due to reduced sunlight reflection.

The application of these “chic” profiles over the sharp corners is a true safeguarding measure, especially to prevent single firing ceramic tiles from chipping. The time-saving factor for installing this product is quite relevant when one can avoid the 45° corner cut. The profile will also help the layer for the line-up and the straight vertical edge.

“There are also numerous solutions for internal corners, making them easy to clean,” continued Gelston, “Such features were initially implemented by the current European hygiene and safety standards.”  For more information, visit



LATICRETE’s new SPARTACOTE™ FLEX XPL offers Extended Working Time

SPARTACOTE FLEX XPL is engineered to retain a low viscosity, providing better flow and settling, easing the work of the installer for a quick turnaround


October 25, 2018, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched SPARTACOTE™ FLEX XPL. This high solids, low VOC and minimal odor resinous floor coating is for both decorative and protective applications. It’s designed to be easier to work with than similar products on the market. SPARTACOTE FLEX XPL allows contractors an extended working time of 20 to 25 minutes and a better flow, thanks to the product’s chemical makeup which retains low viscosity.

“The introduction of SPARTACOTE FLEX XPL is another example of how LATICRETE is striving to ease the work of the installer and improve the durability of buildings,” said Benjamin Lampi, LATICRETE Product Manager. “With high chemical and abrasion resistance, as well as compatibility with existing SPARTACOTE Polyaspartic Pigments and SPARTACOTE Metallic Pigments, SPARTACOTE FLEX XPL is a floor coating that can withstand harsh conditions— all while sporting a vibrant color.”

SPARTACOTE FLEX XPL features an improved setting time. This allows for a fast return-to-service with foot traffic permitted in three to four hours and vehicular traffic after 24 hours. SPARTACOTE FLEX XPL can also be used within resinous floor coating systems as a primer, mid coat, or clear top coat sealer. It is non-hazing for thick-build coating systems. To maintain the desired finish, SPARTACOTE FLEX XPL is UV-resistant, preventing discoloration from occurring.

SPARTACOTE FLEX XPL is ideal for a variety of applications, such as residential garages, commercial and industrial flooring and other high-traffic interior and exterior applications. It meets the FDA/CFSAN, U.S. Food Code, physical facilities criteria as outlined in 6.101.11 of Surface Characteristics that are USDA acceptable. For more information, visit



Florida Tile introduces Enchant HDP

Venture into a world of artistry and elegance with EnchantHDP from Florida Tile. Step back in time – or blaze a path forward with this exquisite representation of regal marbles that blur the secrets of history with the essence of contemporary design. Give into your fantasies and surround yourself with luxury and aspiration that speak confidently of a refined world. Create a space that is at once romantic, serene, and exotic.
This exquisite line of glazed porcelain floor and wall tile brings four stunning marble looks, once only available to the elite few, to the modern market.
Beauty captures the delicate and varied silver tones of linear cut Palissandro marble, a highly sought after and unique material that is mined from centuries-old quarries in the Eastern Alps.
Charm conveys the splendor of Fior di Bosco marble. The varied warm taupe grays, touches of light beige, and striking cream-to-brown veining make this look a visual jewel.
Grace exudes the noble refinement of Crema Marfil marble with a pale beige background and subtle touches of gold, cinnamon, and creamy white.
Honesty is an enchanting dance of soft whites and nebulous grays in a beautiful interpretation of classic white Arabescato marble.
See the complete collection of Florida Tile’s EnchantHDP
View an Enchanting video on this beautiful new product line!

Tile of Spain Manufacturers Preview Cutting-Edge Trends for 2019 at CERSAIE

Tile of Spain manufacturers returned once again to Italy for CERSAIE, the international exhibition of ceramic tile and bathroom furnishings. The annual 5-day event invited industry professionals to explore international manufacturers at The Europa Auditorium in Bologna.

As one of the major world powers in ceramic tile production and export, Spain is a regular participant in the show. Over 90 Spanish ceramic manufacturers showcased their latest collections as a preview of what is to come for the 2019 year.


A Return to Geometry 

Aparici, Tango

A growing trend is to look beyond structure and function when it comes to floors and walls and think decorative.

In 2019, ceramic tiles with geometric designs will play a major role in visual design of virtually every room. Inspired by the Art Deco movement of the 20s and 30s, these geometric shapes create attractive spaces and sophisticated environments while being sensitive to the nostalgia of the past eras.

Up-ing the Color 

Gayafores, Kaleido


Doses of color that shy away from the traditional monochromatic hues convert floors and walls into the absolute protagonist of the room.

These new tonalities are capable of completely transforming design by giving the allusion of a larger space while also playing on the reflections of natural light. For 2019 there are no favorite colors, but a commitment to a combination of all colors in the pursuit for more daring designs and stylistic experimentation.

Playing with textures 

Ceramica Gomez, Zante

So long are the days of matte finishes. In 2019, we will see different textures and reliefs introduced in order to enhance the aesthetics of floors and walls. Weathered, high-gloss, volumetric, rugged and embossed finishes break the strict functionality of the material and turn ceramic tile into works of art.

A Classic Bet 

Baldocer, Hannover

Collections that are based on elements from the past will still remain popular in 2019. Marble inspired ceramics that are seen year after year lend a sense of purity and infinitude. This year though, manufacturers have also lost their fear of dark tones and are releasing collections in black, green and gray hues for a more dramatic and sophisticated feel. 

The classically traditional Terrazzo inspired ceramics will also remain strong in 2019, but reinvents itself by experimenting with different colors, shapes and sizes to suit every project. 

Avenue Mosaics rolls out the Vibrato collection

Avenue Mosaic is proud to announce a brand new ceramic collection, the Vibrato collection. Named after the musical phenomenon of rapid and slight variation in pitch, Vibrato is a bold three-dimensional ceramic and is available in four beautiful colors: Salome, Tosca, Carmen, and Norma. For more information about this collection or other Avenue Mosaic products, please visit, or email [email protected].

Carmen, from Avenue Mosaics’ new Vibrato Collection.


Flex-Guard Products, Inc. Announces Availability of Flex-Guard® and Speed-Flex™

Flex-Guard Products announced immediate availability of Flex-Guard and Speed-Flex direct from the manufacturer.    

“Supplying product directly from our factory will enable us to improve customer service and expedite orders.  We have a tremendous following and this move will enable us to respond quickly to our customer needs” said Dennis Adamson, Owner and President of Flex-Guard Products.

Flex-Guard and Speed-Flex are “peel and stick” crack isolation and anti-fracture membranes that do not require primer prior to installation, resulting in significant savings in time and material.  These membranes are easy to install, lightweight, easy to handle and cut (no tar residue).   Also, chalk lines are easily visible through the membrane since the product is white in color and approximately 25 mil thick for Flex-Guard (Interior or Exterior) and 15 mil thick for Speed-Flex (Interior only).  Available in multiple width and length rolls.

For pricing, availability, or a free sample, contact Flex-Guard Products directly at 800-279-7600 or by E-Mail at [email protected]

Technical and Product information is available at

Flex-Guard Products, Inc. has been in business since 1992, providing crack isolation to the Tile and Stone Industry for 26 years.  Flex-Guard® and Speed-Flex™ are made in the USA

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