LATICRETE Improves and Expands Line of HYDRO BANⓇ Linear Drain Grates and Troughs

July 15, 2019, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched a series of 77 new and improved HYDRO BANⓇ Linear Drain grates and troughs in a variety of sizes and finishes — with custom sizes available upon request — to accommodate virtually any shower installation.

In addition to developing the products themselves, which carry the LATICRETEⓇ Lifetime System Warranty and come from a single source supplier, LATICRETE improved the order and logistics process for its distributors by now offering the troughs and grates as separate purchases. Previously, troughs and grates were required to be packaged together.

“Rolling out so many products at once was an incredible feat for LATICRETE and the end result is a great benefit for our customers. Because of the ordering and logistics improvements, distributors will now also have an easier time storing and selling the grates and troughs, which streamlines their businesses. And, as for the products, we have every option available that anyone could ever need for a complete shower system that is not only high performing but also aesthetically pleasing,” said LATICRETE Director of Product Management Spencer Maheu.

Key new and improved products include a standard linear drain trough with a V-Bottom, in stainless steel for use in commercial applications that require a higher strength flange, an improved Oil Rubbed Bronze coating produced by a state of the art electrochemical process to reduce chipping and new linear drain grate designs, including Offset Oval, Tile-In and Wedge Wire that are available in a variety of finishes. All of the products can be used with LATICRETE mortar beds and pre-sloped shower pans, and are compatible with the company’s full line of products for a complete shower, tile or stone installation.

All linear drain grates will be available in six-inch increments from 24 inches to 60 inches (61 – 152 centimeters), and a special 32 inch (81 centimeters). The HYDRO BAN Linear Drain grates and troughs are also available in custom sizes upon request.

Artistic Tile launches Pinnacle fluted natural stone pattern

New from Artistic Tile is Pinnacle, a honed stone field dimensional tile. Classic Calacatta Gold and rich black Nero marble take a new shape this distinctly modern dimensional pattern of deep, sharp triangular flutes carved into clean parallel channels.This pattern is ideal for feature walls in dramatic spaces, standout embellishments of architectural features, or cut into unique borders.

Artistic Tile Pinnacle black fluted tile

Pinnacle Nero








Artistic Tile Pinnacle white fluted tile

Pinnacle Calacatta Gold



Lunada Bay Tile’s “JAW” Glass Tile Borders Bring an Enticing Splash


Lunada Bay glass tile borders

Lunada Bay’s JAW (Just Add Water) glass tile borders

(Harbor City, CA, July 11, 2019)  — Lunada Bay Tile’s new JAW (Just Add Water) collection of glass tile borders is an ideal option for pools, showers, spas, water features, and other areas. The new line takes 10 of the beautiful colors seen in Lunada Bay Tile’s Agate and Luce collections and expands use to an easy-to-use border application.

The tiles combine ocean-inspired shapes and pearlescent colors for a feeling that’s instantly transportive, whether the home is on the coast or far inland.

“There’s nothing as therapeutic and relaxing as the movement of the waves, and JAW (Just Add Water) glass tile borders bring that to life,” says Feras Irikat, director of design and marketing, Lunada Bay Tile. “Now our water-inspired looks are available in a border application ideal for pools, water features, and other places where an easy solution is needed.”

JAW (Just Add Water) tiles come in two shapes: Feather Border, whose form emulates a wing or a wave, depending on the viewing angle, and Zing 1 x 3 Border, with the gentle curve of a rolling wave.

The glass tile borders are paper-face-mounted and are specifically designed for use straight out of the box. To increase border height, full sheets of corresponding field material are also available.


Cotto d’Este USA introduces three new collections

Cotto d’Este USA’s  three new collections exquisitely represent the company’s passion for beauty, art, and culture.
Pietra d’Iseo —- Pietra d’Iseo is inspired by the typical Lombard stone, the Ceppo di Grè, used to build the palaces, villas, and monuments that grace the historical spaces of the city of Milan. The surface of this stone, with its irregular and dappled design in tone on tone grey, adds unique character and refinement to any environment. The variety of sizes can be used to adorn a broad range of surfaces, counters, walls, and floors.

Cotto d'Este three new collections

Vanity —- Kerlite Vanity captures the beauty of the most elegant, minimalist forms of marble in a collection of lightweight, yet durable, oversized 6.5mm porcelain slabs. The flawless patterning, exquisite veining, and soft shading take inspiration from the stones used in the most inspiring examples of classical antiquity. Like an Italian Renaissance master, Cotto d’Este has searched for the finest marbles and surfaces, making the large thin slabs into timeless artistic expressions.
Woodland—- Kerlite Woodland captures the atmosphere of discovery experienced on a fascinating journey to unspoiled landscapes and faraway places. It explores the nature of wood and the living beauty of the material in the grain, surface, and colors of exclusive varieties of oak and teak to create a range in two superb finishes. The effects of the visuals on the SOFT finish are quiet and refined, while the visuals on the WILD finish are more dramatic and intense. Elegance and naturalness find their balance in the superb aesthetic qualities which are intensified by the generous sizes.


Mansfield, Massachusetts. The Belknap White Group (BWG), one of America’s leading full-service flooring distributors, will be now distributing Crossvilles’ versatile porcelain countertops line. These unique, stone-look products are available via BWG throughout all of Massachusetts, Rhode Island, Maine, New Hampshire, Vermont and parts of upstate New York.

Crossville porcelain countertop offered by BWG

BWG adds Crossville porcelain countertops to its offerings

“This collection is a great addition to our current Crossville product offerings.” stated Dave Godlewski, Belknap White’s Vice President Ceramic Division. “They were designed to coordinate with Crossville’s most popular porcelain ranges, giving customers even more autonomy to design and create exquisite projects all in one place… no need to shop around.”

Offered in both polished and unpolished porcelain, these 64” x 127.5” countertops are stain-resistant, easy to maintain, and will not crack or yellow. Installed either vertically or horizontally in commercial or residential settings, they are suited for exterior installations as well.

Godlewski continued, “The countertops expertly replicate ten of the most popular natural stones used in today’s market. Now our customers can have the technical performance of porcelain with all the beauty of Mother Nature… in coordinating tiles and counters.”

These 12mm thick countertops are available in mitered or flat polished edges allowing fabricators to build them up to achieve a variety of edge-options.

For samples and pricing, please contact The Belknap White Group.



LATICRETE SUPERCAP SC650-MC: Pumpable, Self-Leveling Underlayment Flattens Floors; Can Be Polished

July 9, 2019, Bethany, Conn. — LATICRETE has introduced SUPERCAPⓇ SC650-MC, a fine-sanded, pumpable and pourable, low alkali cement-based, premium self-leveling topping that is suitable as a high-strength wear surface or underlayment. SC650-MC is the first high-volume self-leveling underlayment of its kind that flattens floors all while producing durable and low-maintenance finished wear surfaces for an all-in-one solution. SC650-MC is ideal for education, healthcare, retail (big-box), hospitality, corporate and government applications that need a fast turnaround time, and is a component of the SUPERCAP Ready-Mix Delivery Service, the industry’s preferred method of specifying and installing self-leveling underlayment in commercial construction.

SUPERCAP polished floor

SUPERCAP SC650-MC installation

“Whether customers desire an aesthetically pleasing finished concrete floor or are seeking a flat floor that can be topped with a wide range of flooring materials, SC650-MC can get the job done,” said Elvis Torres, LATICRETE Product Manager – Concrete Remediation. “SC650-MC is capable of transforming rough concrete to a flat, smooth surface that’s walkable in just two to four hours and polishable in 24 hours. Installers can also apply finished flooring goods as soon as one day after the initial application. This system is fast and will guarantee high-quality results.”

For those that choose to use SC650-MC as an all-in-one self-leveling and finished flooring solution, the product produces a coarse salt and pepper look that can be left as is or tinted with L&M™ VIVID DYE™, which comes in 22 standard vibrant colors, with custom colors available upon request.

“For those that choose to use SC650-MC as a floor leveling solution where a floor covering will be installed, most floor covering adhesives that are suitable for concrete can be used with this product. Either route, SC650-MC is inorganic, so it will not contribute to or harbor the growth of mold or mildew,” added Torres.

Suitable substrates include concrete, wood, ceramic tile and stone, cement mortar beds, SUPERCAP SC500, SC500-PLUS, SC500-LW and SUPERCAP Moisture Vapor Control.

SC650-MC is available in a 2,500 pound (5,000 kilogram) bulk super sack that is designed to pump through the SUPERCAP Mobile Blending Unit for large projects or can be ordered in 50 pound (22.7 kilogram) bags.


ECB® Classic, Still THE Class of Crack Isolation Membranes

For 36 years, ECB® Classic crack-isolation membrane has protected tile, marble and other floor surfaces against reflective cracking and delamination.

ECB membrane

ECB Classic crack-isolation membrane by NAC Products

As the options for flooring continue to expand from ceramic and marble to porcelain, vinyl, large-format tiles, wood, stone and more, the need for a high-quality underlayment to protect the finished floor is even more important.

ECB membrane was the first of its kind on the market, providing a self-bonding, sheet-applied elastomeric membrane designed for us under floor surfaces that require protection from structural movement.

Today, the market is flooded with many options, from sheet-applied to liquid, to cleavage and uncoupling, all dubbed with a different name: anti-fracture membrane, crack-isolation membrane or crack-suppression systems. However, ECB continues to be the standard for crack protection, defending the finished floor from up to 3/8″ of lateral substrate movement.

In addition to its remarkable crack-isolation protection, ECB:

  • Can be used with radiant heat and tile warming systems
  • Exceeds ANSI standards A118.12 for crack-isolation membranes and A118.10 for waterproof membranes.
  • Contains no VOCs in compliance with California Proposition 65
  • Functions as a moisture barrier resisting MVT up to 10#/1000 sq.ft./24 hours
  • Flooring can be installed immediately after membrane installation
  • Eliminates the  need to cut tile to meet control joints
  • Lifetime Systems Warranty
roll of ECB membrane

ECB exceeds ANSI standards A118.12 for crack isolation membranes and A118.10 for waterproof membranes.

ECB adheres permanently to the substrate, remains flexible and will last the life of the flooring surface. It’s perfect for applications requiring protection from lateral structural movement, such as malls, airports, condominiums, hotels, high-rise office buildings, and any commercial or residential installations requiring crack protection.

Click here to learn more about ECB® Classic.

Bostik Introduces PWC acrylic caulk for interior and exterior use

Bostik’s new PWC offers an advanced formula, fortified with silicone for long-lasting flexibility and excellent adhesion, ensuring a protective barrier against moisture both indoors and out. It provides a watertight seal around most building materials and common household surfaces including: trim, windows, door frames, sinks, tubs, shower surrounds, countertops, ceramic tile and natural stone.

Bostik PWC acrylic caulk.

PWC acrylic caulk from Bostik.

Once cured to a smooth, satin finish, the caulk becomes mold and mildew resistant.  Paintable in just a few hours, Bostik PWC is compatible with both latex and oil-based paints and complements pre-finished white trim.

Additionally, Bostik PWC is non-hazardous, non-flammable, low-VOC and meets/exceeds the specification standard for latex sealants ASTM C-834-10, Type OP, Grade -18°C.

According to Kevin Ray, Bostik’s Product Specialist, “PWC is extremely user-friendly because it is easy to clean and can quickly be applied with conventional hand or air-powered caulking equipment. Its working time, low shrinkage and superior flexible properties make it the ideal product for even the most demanding of applications.”

For more  information, visit

Imagine Tile Inc. Introduces “rePly” Ceramic Wall Tile Collection

June 26, 2019, MONTCLAIR, NEW JERSEY – Imagine Tile, Inc. introduces rePly, a multi-striped ceramic wall tile collection designed by artist, Rich Moorhead, founder of RMD (Rich Moorhead Design).

RIch Moorhead, RMD

Rich Moorhead, artist and founder of Rich Moorhead Designs (RMD).

coffee shop interior

rePly Installation












“Worthy of a response, rePly, was inspired by peeling back the layers of a skateboard which reveals seven layers of colorful veneer, or Ply. This cross-section of purposeful construction, intended for stability and control, exposes an architectural element fitting of high-end design and captures a story within a story of a once ridden skateboard.”  stated artist, Rich Moorhead, founder of RMD.

rePly by Imagine Tile

rePly by Imagine Tile

rePly is available in 4.25” x 4.25″ and 4.25″ x 10″ commercially rated ceramic wall tiles with a standard finish. Made with pre-consumer recycled materials, they contain no VOC’s, are resistant to strong chemicals and are unaffected by UV light. These tiles are extremely durable and suitable for indoor and outdoor use.  With six color ways and two tile sizes, clients can choose a specific color pallet and tile size fitting of their project or mix-n-match all six to create custom patterns and designs.

Marazzi’s Three New Stunning Wall Tiles Exemplify Today’s Hottest Trends


Dallas, TX – July 1, 2019 – Marazzi, a style leader in tile, is currently launching three stunning new wall tile options into its best-selling Classentino Marble collection.  The existing Classentino Marble collection offers the elegant, realistic look of marble in a porcelain floor tile format, providing style, durability, and easy maintenance.  To heighten the design possibilities available to architects, designers, and homeowners, Marazzi is now also offering the three most popular Classentino Marble floor colors in coordinating wall tile formats.  These wall tiles, Palazzo White, Corinth Beige, and Coliseum Gray, come in oversized 8×24 rectangles in three different textures, flat, raked, or bold for use in residential and commercial settings.

white wall and floor tile

Marazzi’s Classentino floor tile now has a coordinating wall offering

“Our new Classentino Marble wall tile joins its complementary floor tile in offering the most realistic natural marble visuals available in tile,” said Shelly Halbert, director of product design for Dal-Tile Corporation, parent company of Marazzi USA.  “Utilizing Marazzi’s state-of-the-art digital printing process, Reveal Imaging technology, these products offer realistic color, detail, and veining that is unique, for a look that’s virtually indistinguishable from natural stone.”


Hot Trend – The Elegance Of Marble Visuals

“Nothing speaks luxury and sophistication like the look of marble,” said Halbert.  “The look of marble has always been an aspirational design visual that most people would love to have in their home or hospitality setting.  Our newly launched Classentino Marble wall tiles give architects, designers, and homeowners an exquisite way to create attractive feature walls, countertops, and backsplashes, or achieve ‘continuous design’ by tiling both the walls and floor of a space in the same gorgeous Classentino Marble color/design.  However, wall tile doesn’t have to match the floor tile. The new wall tiles we have created possess the beauty to stand alone and also pair well with wood or concrete floors.”


Hot Trend – The Popularity Of Textured Walls

“One of the most important trends in interior design right now is capturing emotions and different sensations in a space,” said Halbert.  “Creating tactile products that you can feel and touch, fosters a unique atmosphere and provides a depth of design. Marazzi’s new Classentino Marble wall tiles offer three stunning structures that add dimension and interest to the wall through raked, bold, or flat textures.”

The “raked” texture creates a linear plaster look creating a modern, clean design.  The “bold” texture captures a wainscot or paneling look for a more traditional feel.  The “flat” wall tile option adds a modern, clean, sleek feel to a room’s design.

Marazzi features a “satin finish” on these 3D structures, so when the light hits Classentino Marble’s textured wall tile, it creates movement.

Textured wall tile from Marazzi

Marazzi’s Classentino marble wall line offers intriguing texture

Hot Trend – Today’s Most Popular Colors

“When designing our new Classentino Marble wall tiles, we very carefully chose the colors Palazzo White, Corinth Beige, and Coliseum Gray following the lead of some of today’s hottest design trends,” said Halbert.  “White is currently the biggest trend in marbles and also white walls in general are a popular trend. White is clean, fresh, easy to design around, and very eclectic. Beige is coming back into design. It appeals to the more traditional consumer.  However, we created our Corinth Beige to be a transitional beige, between traditional and modern. This particular beige also pairs well with all gray tonalities in a home. Gray is still trending and is a foundational standard at this point — a great foundation on which to design.  Our Palazzo White, Corinth Beige, and Coliseum Gray are all very versatile and play well in both hospitality and residential settings.”

“Another very important trend in both hospitality and residential design right now is to create a warm and cozy ambiance in spaces and our three chosen wall colors fit this trend perfectly,” said Halbert.  “This ‘cozy ambiance’ design concept is officially called Hygge and has become very popular over the past year. Hygge is defined as Comfort, Coziness, Familiarity, Charm, Kinship, Simpleness, Happiness, Reassurance.  Design that embodies this premise makes us feel safe and comfy, allowing us to retreat away from all of the technology everywhere and the frenetic, fast pace of modern life.”


Hot Trend – Elegant, Larger Format

“We chose to produce our new Classentino Marble wall tiles in oversized 8×24 rectangles,” said Halbert.  “Large linear formats are very popular, providing more contemporary proportions. The 8×24 shape adds a touch of elegance, because it is thinner and longer.  It gives a grander look and the larger format elongates a space making it appear larger. The tiles can be run horizontally or vertically for different effects.”

8 x 24 wall tile

Marazzi’s Classentino Marble Wall line comes in 8 x 24 format















Hot Trend – Seamless Edge Visual

“One last attribute that we designed into our new Classentino Marble wall tile is a nice rectified edge,” added Halbert.  “This added touch gives the contemporary visual of an almost seamless wall which is very popular in modern design.”

“From high-fashion designs to contemporary color palettes, Marazzi collections always add beautiful statements to residential and commercial spaces, while maintaining the high performance customers expect,” concluded Halbert.

For details, visit


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