Flex-Guard Products, Inc. Announces Availability of Flex-Guard® and Speed-Flex™

Flex-Guard Products announced immediate availability of Flex-Guard and Speed-Flex direct from the manufacturer.    

“Supplying product directly from our factory will enable us to improve customer service and expedite orders.  We have a tremendous following and this move will enable us to respond quickly to our customer needs” said Dennis Adamson, Owner and President of Flex-Guard Products.

Flex-Guard and Speed-Flex are “peel and stick” crack isolation and anti-fracture membranes that do not require primer prior to installation, resulting in significant savings in time and material.  These membranes are easy to install, lightweight, easy to handle and cut (no tar residue).   Also, chalk lines are easily visible through the membrane since the product is white in color and approximately 25 mil thick for Flex-Guard (Interior or Exterior) and 15 mil thick for Speed-Flex (Interior only).  Available in multiple width and length rolls.

For pricing, availability, or a free sample, contact Flex-Guard Products directly at 800-279-7600 or by E-Mail at [email protected]

Technical and Product information is available at www.flexguardproducts.com.

Flex-Guard Products, Inc. has been in business since 1992, providing crack isolation to the Tile and Stone Industry for 26 years.  Flex-Guard® and Speed-Flex™ are made in the USA

Newest offerings from Mid America Tile


Cielo Verona from Mid America Tile’s Chapter 8: Europa Arte series
















Introducing Chapter 8: Europa Arte

Inspiration from the new Chapter 8 collection is drawn from a wide array of mediums including clay, paints and textiles to create this colorful and multifaceted series. Europa Arte can be separated into 2 categories: Porcelain and Ceramic.

See the full line: http://midamericatile.com/products/series/europa-arte/


Local, available from Mid America Tile















This glazed porcelain floor and wall tile allows you to design an atmosphere that creates a sense of connection – a place of both possibility and comfort – a place to linger and belong. The look of weathered, painted wood introduces comfort and familiarity that is rustic…yet graceful. It transcends locale and invites you to be part of the community and its story.

See the full line: http://midamericatile.com/products/series/local/

MSI expands Q Premium Natural Quartz™ Collection options

MSI’s exclusive Q Premium Natural Quartz™ Collection has earned accolades among industry movers and shakers for its style-savvy marble and natural stone looks. And now, it has added to the slew of on-trend Q quartz colors and styles to choose from.

From understated creamy whites and beiges to jet black slabs with bold veining and movement, our newest introductions: Alabaster White, Carrara Mist, Fantasy Gray, Lido Blanco, Mara Blanca, Marquina Midnight, Smoked Pearl, and Vena Carbona, breathe life into kitchens, baths, living rooms, and other residential and commercial spaces. Create stunning quartz countertops and waterfall islands, durable tabletops and bar tops, easy-to-clean backsplashes, shower surrounds, and floors with these 2CM and 3CM quartz slabs in polished and matte finishes.

Like dozens of their predecessors, these inspirational beauties boast a 100% non-absorbent surface, superior scratch, heat, and stain resistance—and no polishing or sealing is required. Backed by MSI’s lifetime Backed by MSI’s lifetime residential warranty and 10 year commercial warranty, Q offers years of enduring elegance and care-free convenience that’s perfect for busy homes and commercial settings. Renovation or new-construction, choose Q Premium Natural Quartz for modern practicality with a winning sense of style.

*Q Quartz is inherently eco-friendly, and GREENGUARD, LEED, NSF, and KOSHER certified.

Lunada Bay expands tile selections

Lunada Bay Tile previewed three new collections at Coverings: Origami Field, Watercolors and Luce,  with expanded selections of colors and patterns.  Concise summaries are below, with more detailed information in the links.

Origami Field collection of glass field tiles reflect the iconic Japanese art of geometric paper folding. Featuring opalescent coloring and three-dimensional shapes, the distinctive glass tile designs play with light and shadow:https://lunadabaytile.duehrandassociates.com/origami-field-coverings18/

Origami Field












Watercolors ceramic tile collection emulates the artists’ techniques of history’s greatest watercolor painters by playing with opacity and transparency and reflecting the subtle color variations of the original artworks:https://lunadabaytile.duehrandassociates.com/watercolors-coverings18/













LUCE glass mosaic tile collections’ semi-opaque glass features 3 new playful forms –Fin, Clipper, and Hex—that shimmer in the light, much like the sun glittering across moving water. https://lunadabaytile.duehrandassociates.com/luce-collection-coverings18/


Bosch to Give Away 2,000 Freak Two-in-One Impact Wrench/Impact Driver Power Tools in Freak ‘N’ CORE18V Contest

Contestants must submit video about why they want to change

their battery platform to advanced Bosch CORE18V


Mt. Prospect, Ill., Aug. 21, 2018 – If you’re in the market for a new power tool battery platform, Bosch has an opportunity for you. The Freak ‘N’ CORE18V Contest launching today gives entrants the chance to submit a video about why they need the new battery platform. Winners receive the Bosch CORE18V 6.3 Ah battery along with the company’s Freak two-in-one impact wrench/impact driver.

The Bosch CORE18V battery offers maximum power and performance while minimizing weight. The battery employs advanced Lithium-ion technology to deliver 80%  more power than previous generation Bosch batteries. The Freak impact driver features the socket ready all-in-one tool holder, which combines a 1/4″ hex and a 1/2″ drive into one tool for ultimate versatility. The all-in-one tool holder eliminates the need for users to own an impact wrench and impact driver, and also eliminates the need for socket adapters

“Bosch is committed to giving away 2,000 Freak impact drivers paired with the CORE18V 6.3 Ah battery,” said Roger Amrol, president, Bosch Power Tools North America. “Participants must enter the contest by posting a short video explaining ‘why I need a whole new Freak ‘n’ cordless platform.’ This is something new for the power tool industry, but speaks to the Busch culture of creativity and fun.”


Entrants must post a short video explaining why they need the new Bosch cordless platform using the hashtag #FreakNContest. The contest will end on September 14. Visit boschtools.com/freak for rules and additional information; contest is open to U.S. residents.

The promotion dovetails with the Bosch CORE18V 4.0 Ah battery becoming available at Lowe’s in September. Winners of the Freak contest will be encouraged to post another video with their impact driver and CORE18V battery for a chance to win more prizes.

To learn more about the Bosch, the Freak impact wrench/driver or the CORE18V 6.3 Ah battery, visit www.boschtools.com or call 877-BOSCH-99. Check out www.bethepro.com for additional tips and videos.




Ege Seramik’s design team has raised the bar with its recent introduction of the Smyrna Collection. State of the art ink-jet technology and meticulous design work has allowed this new series to give the illusion of a three-dimensional, textured tile in a full line of glazed porcelain tile.

















The SMYRNA Series is comprised of pressed, glazed porcelain tile: a unique 8”x20” wall tile with Antique Deco offerings are complimented with 18”x18” and 12”x24” glazed porcelain for floor tiles.

According to Alp Er, Ege Seramik’s General Manager, “These unique designs are printed on the field tile, almost transparent, allowing one to see the tile underneath. Its mystique makes for an eye-catching, conversation piece in any installation.”

Three (3) colors are available with different decorative patterns mixed into each carton… no one installation can truly be the same. Its industrious qualities as a durable, hard-wearing tile — plus its ease of maintenance​ characteristic — all​ make SMYRNA ideal for both residential and commercial applications, indoors and out.  For more information, visit http://www.egeseramik.com.



Emser Tile’s Xtra Pavers brings TIberwood, Concrete and Stone looks to durable porcelain

Emser Tile’s Xtra Series Inspires Outdoor Living Tiberwood, concrete and stone looks take shape in versatile installations

LOS ANGELES – Emser Tile introduces Xtra: a compelling new approach to outdoor surfacing in 2- centimeter glazed porcelain pavers. The collection combines the sought-after resilient and accessible qualities of modern residential and commercial living spaces with highly realistic designs achieved through high-definition printing.

Emser Tile’s Xtra Tiberwood












Xtra replicates tiberwood, concrete, travertine and basalt marble looks in an array of tones exuding rustic elegance, and a matte finish to enhance their foundational essence. Ideal for accent floors and walls, concrete and stone looks take shape in large format 24” x 24” tiles, and wood looks are available in 12” x 47” planks.

“Outdoor surfaces call for durability without sacrificing design,” shared Barbara Haaksma, Emser Tile Vice President of Marketing. “Xtra withstands the challenges of outdoor environments while instilling an innate sense of beauty through simplistic aesthetic.”

With the ability to transition tiles across multiple surfaces, the collection can be installed atop a pedestal system or above gravel, sand or a traditional mortar bed. Additionally, Xtra pavers are easy to maintain and can be carried from indoor to outdoor environments.

To explore the adaptable series, visit emser.com/products/xtra.




Dallas, TX – August 16, 2018 – In its over 250 company-owned Sales Service Centers nationwide, Daltile is now selling Nue Tile DemoFlex underlayment to make removal of installed Daltile ceramic and porcelain tile fast, clean, and easy.

“DemoFlex self describes as an underlayment that makes tile removal 10x faster,” said Jay Samber, senior director of installation product sales, Dal-Tile.  “Daltile is making this underlayment material available in all of our SSCs nationwide, because using it beneath installed tile turns a 2-day demo job into a 2-hour easy removal process.  Bringing the availability of DemoFlex to our customers at the point of their tile purchase adds additional value to the high level of service and expertise that they already experience when using Daltile for their projects.”

“DemoFlex is essentially a sheet that is easily and inexpensively adhered to the substrate and is immediately ready to install tile on top of,” added Samber.  “Then, when it comes time to repair a single tile or change out an entire tile floor, the individual tile, mortar, and grout can be easily lifted up and come out together in one piece.  Removal will not cause damage to backer boards or electric radiant heating systems. Another benefit is the absence of silica dust during tile removal. This makes the removal process healthier and greener.”

DemoFlex underlayment has undergone extensive TCNA testing and received the Extra Heavy Traffic Classification via ASTM C627 Robinson tests which means it is suitable for heavily trafficked areas, such as shopping malls, airports, or even where forklift or pickup truck traffic is present.  DemoFlex has also exceeded TCNA High Performance Crack-Isolation in ANSI A118.12, and is highly cost competitive.

For additional DemoFlex product information, visit Nuetile.com.  For additional Daltile product information, visit daltile.com.


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Mansfield, Massachusetts. The Belknap White Group (BWG), one of America’s leading full-service flooring distributors, has announced it will be now distributing Crossville Ceramics’ Convergence Glass Tile Collection throughout all of Massachusetts, Rhode Island, Maine, New Hampshire, Vermont and parts of upstate New York.

This stunning glass tile range is characterized by its “convergence of design and style.” Edge-grain woods cast as polished glass mosaics offer the unique look of wood grain with a lustrous sheen. Four neutral tone and four bright tone colors are available. Each mosaic sheet consists of nine mesh-mounted, 4” x 4” glass tiles.








“This is a product line that beautifully coordinates within interior design projects where the look of wood is part of the overall design theme,” stated Jane Twombly, Belknap White’s Director of Specifications. “The Convergence Collection uniquely combines the increasingly popular end-grain wood visual with the sophisticated brilliance of glass. The result is an outstanding visual statement in glass mosaics. We are very excited about introducing this line to architects and designers, as it offers them many ways to take their creativity to the next level.”

For samples and pricing, please contact The Belknap White Group at www.BelknapWhite.com.


Mid America Tile introduces new products

Mid America Tile introduces three new series

DIVINITY: Taking artistry to another level

Distinguished by a rich surface of captivating veining, delicate striations, and subtle imperfections of natural stone, this color body porcelain floor and wall tile exceeds even the highest expectations.

Also available for QUICK SHIP. See the full line at http://midamericatile.com/products/series/divinity/.















A glazed porcelain plank collection with the look of aged wood.

See the full line at http://midamericatile.com/products/series/italwood/.

Italwood Light










Thicker Quest

THICKER as part of Outdoor Living

Composed of 5 different series, Thicker offers something for everyone! Surface your outdoors with one of these ultra-thick porcelain paver tiles.

Thicker Relive


Thicker Cadore

Thicker Mineral

Thicker Span

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