Maris Tile Pro: from destiny to distinction


You never know when the tile setting bug is going to bite. For instance, Ulas Maris of Maris Tile PRO in East Moriches, N.Y. (www.maristile.com) didn’t start his career in the industry. Instead, he was originally in hospitality, hotel and resort administration in Southwest Florida, years before he left his position and moved to New York in search of a new career and life.

Ulas Maris (right) along with NTCA’s Training Director Mark Heinlein at a recent workshop.

He tried his hand at a number of things, but nothing clicked until one serendipitous morning while he was having breakfast out in Long Island. A tile setter working nearby randomly asked if he could help mix mud and carry tiles. “It was fun working with him in the Hamptons and I liked it,” Maris said. “I started going with him regularly and he taught me everything he knew about the tiling trade. It is how my tiling career started a long time ago. I worked with him about three or four years and he encouraged me to start my own business. I have been on my own for 15 years now.”

With his mentor’s encouragement and the encouragement of his wife Rachel, Maris now does high-end, custom installation throughout Long Island and the Hamptons. He works on new homes and renovations. His specialty is mosaics, handmade tile, large-format tiles and natural stones. He also works with glass slabs and other sorts of glass material, and he fabricates custom marble, granite and quartz countertops.

Maris gives equal attention to clients, no matter the project size. “My main focus and priority is my client’s satisfaction,” he said. “I give them quality work installed with the highest standards so that they will enjoy my tile installations for many, many years. I believe this is key to having a successful business.”

This philosophy has worked for Maris – he’s never advertised his business or services. Word-of-mouth recommendations from satisfied clients are all the advertising he has needed. 

He takes the time to educate clients about the importance of proper prep work and use of quality setting and waterproofing materials for their investments. Though clearly this is his livelihood, Maris said, “I do not think of money performing my skills. I am in no rush to complete and collect. It is my job to give my clients the highest standard they deserve and maintain a great relationship. I take time and focus on details. This is what sets me apart from the competition.”

Great feedback spurs Maris on to learn even more about new tile and installation systems. “When I see a five-star review online for my work with great comments, it motivates me to keep learning about new systems, to become more efficient and do better with my profession,” he said.

Drive to excel anchors NTCA membership

His drive to rise above the competition drove Maris to join NTCA three years ago. He benefits from interacting with other installers across the country, which positively impacts his business and work relationships. 

“Since becoming a member of the NTCA, I have seen that I am taken more seriously at all meetings with my clients, general contractors and architects,” he said. “I have seen that being a member gives new clients confidence in my abilities.

“From a client’s view, a company being an NTCA member and also a CTI/Certified Tile Installer (Maris is CTI #1309) lets them know how serious the company is and that they are in good and professional hands,” he said. “This makes them feel better to hire me to complete their precious projects.”

As the only CTI in his company, Maris installs most of the jobs himself. His staff keeps current by regularly attending manufacturer training classes and available education opportunities. And he is focused on being as knowledgeable about tile systems and “eager to learn more.

“Being up-to-date with everything and being able to answer all my client’s and general contractor’s questions in regards to any kind of tile installation lets them feel better with me and my company,” he explained. “My clients know they are in good hands seeing I am a Certified Tile Installer and an NTCA member. My CTI and all other certifications I have from manufacturers separate me from other installers. I am proud of all the certifications I have. It is the greatest feeling which motivates me to perform my skills at the highest standards.”

Peer and technical support: icing on the NTCA cake

Support from other NTCA members is invaluable to Maris. “I gained a lot of knowledge, experience and professional friends who are some of the best tile installers in the country,” he said of his experience with NTCA. “I have learned so much from the NTCA community, which has helped me improve my skills greatly. Support from a community of tile installers is priceless. This would not have been possible without NTCA. I can also call some members and ask for help and even answer questions when they call me about certain installations. ”

Maris – who is also a NTCA State Ambassador for the state of New York – also values the 24/7 NTCA technical support available to members. “I know they will be there if I ever need help answering questions while working on a complicated project,” he said. And the relationship that NTCA fosters between installer and manufacturer members is beyond measure. “From my viewpoint, NTCA is the ‘bridge’ between us as installers and member manufacturers,” he said. “For example, members have the privilege of having manufacturers contact and inform them ahead of time of all new materials, systems and methods. This is a huge advantage to being a member.”

In the end, it’s all about making clients happy. “I get so excited when I see my clients satisfied and happy at the end of a job,” he said. “I am so happy when I receive a call for a new project and hear that I was recommended by my previous client. I am glad I was able to achieve this kind of relationship with them. It makes me proud to be a tile installer.”

Elegance brought to life: the work of Nadine Edelstein

Before Nadine Edelstein, of NTCA member company Tile Design by Edelstein, developed a following with her distinctive tile work, her early training was studying molecular and developmental biology. “I was interested in the processes involved in pattern formation in developing organisms,” she said.

If you’ve seen any of Edelstein’s work, you’d agree that her style – which honors the deep historic roots and cultural significance of this industry – pays homage to organic patterns and processes, transforming them into elegant works of art that serve her clients with functionality, beauty and singularity. 

Vashon, Wash.-based Tile Design by Edelstein offers a trio of services: full-service tile and stone contracting; mosaic art based on mirror, pebble and stone mosaics; and No Tile Left Behind, Edelstein’s salvage and repurpose studio. “I do a bit of everything,” she explained. “New residential, renovations, small commercial, public art. I am also a mosaic artist and enjoy integrating my work into my installations.”

This ungrouted installation is the feature wall of a new cooking school. Edelstein sorted and cut the pebbles, and used 1/4” foam board waterjet cut into circles and triangles. Pebbles were arranged and attached and made into circular and triangular “tiles” in her studio, then installed onto the wall with tinted thinset mortar over concrete board. Sheet aluminum was cut, bent and welded into the circular frames.

Edelstein designed and installed this shower with handmade glazed terra cotta tile and colorful Italian Smalti glass. It received the 2018 CID Residential Tile Installation Award.
Photo By Mike Urban

No matter what aspect of the work she is focusing on, Edelstein derives great satisfaction in bringing an idea to life, and loving the various mental and physical aspects of her job – designing, client interaction, problem solving, setting tile and grouting – basically playing with tile. She approaches her “design and installation work with an appreciation for the elegance and economy of the processes of the natural world,” she explained. “So I think that my greatest satisfaction comes from those daily occurrences that reveal elegance: finding a solution to a problem, understanding a client’s desire (no easy task!), working out the perfect layout, finding the right tool for the job.”

A tile contractor for 24 years, Edelstein provides clients with full design, fabrication and installation services. “I am fortunate to be able to design nearly all of my installations, and have had some adventurous clients,” she said. “One thing that sets my company apart from others is that I like to collaborate with other tile artists and design custom installations. I have found that clients appreciate working with someone who can design a space while understanding the complexities of the installation process.”

Her studio is 100% women-run, with all female assistants. “I am happy to see more women joining this career path, and look forward to a time in the near future where it will not be the novelty that it has been,” she said. 

Largely self taught, Edelstein came to NTCA 10 years ago seeking the support of the technical resources to support her knowledge. She also thought NTCA affiliation would help her business stand out. In fact, NTCA has become a “sort of partner” to Edelstein’s business over the years. 

“As one must only be licensed and bonded to be a contractor and there are no skill or aptitude prerequisites, having NTCA affiliation has shown my clients that I care about my work,” she said. “I have often over the years received excellent tech assistance and solved many installation problems with the help of NTCA staff. Being a member of the NTCA involves me in a larger professional community and this has greatly enhanced my day-to-day life as a sole proprietor in a career that can otherwise feel quite isolated.”

An added bonus of NTCA membership for Edelstein is the voucher program. “Yes, it can save money, but more importantly it removes the barrier to trying new products,” she said. “That’s great for the entire industry.”

Edelstein has won a number of awards, including the 2010 TileLetter Residential Mosaic Grand Prize, 2013 Coverings Installation and Design (CID) Award for Residential Stone Design, and 2018 CID Award, Residential Tile Installation. 

Interested in learning more about her work? View her professional profile on Houzz.com and a portfolio on Instagram (@tiledesignbyedelstein).

JSG’s Stephen Belyea made the leap from chef to tile contractor

What do Legal Sea Foods of Boston and tile contracting have in common? Stephen Belyea, owner of JSG Tile and Stone LLC in Weymouth, Mass. (jsgtileandstone.com) is the common thread in both scenarios. Belyea gave up his career as head chef at Legal Sea Foods and pursued commercial flooring work with a small company while he was contemplating his next move in the restaurant business.

“When I realized how much better life could be not working 12-15 hours a day, I stuck to learning as much as I could about flooring,” Belyea said. “I worked my way up to a lead installer and enjoyed the work I was doing” – work that included installing carpet, wood, vinyl, rubber and turf in the gyms at Gillette Stadium and Fenway Park.

Belyea gravitated towards tile, captivated by the rewarding technical aspects of the installations, and eventually focused solely on tile. Pursuing his passion for tile the same way he pursued his passion for food, he made excellence his goal. “I wanted to be as good as I could be,” he said. “I attended any and all events I could to network, meet people and learn as much as I could.”

The Tile Geeks Madison Fields Project in 2017 was one of the most rewarding personal and professional projects in which Belyea ever participated.

In 2014, he discovered Tile Geeks on Facebook – only 500 strong at that time. “I realized from that page that there was a hell of a lot of knowledge about tile I did not have.” Belyea said. “So I made a point to learn about all the new/different techniques and tools there were. I have attended Coverings in Las Vegas, Chicago, Orlando, and Atlanta.” Belyea met Salvatore DiBlasi through Tile Geeks and in person at the Journal of Light Construction show in 2015 and the two have been great friends since.

In Chicago 2016, Belyea met NTCA member Bradford Denny, who signed him up as a NTCA member. “Joining the NTCA has been a great choice for me,” Belyea explained. “It has given me access to some of

Brad Denny (L) signed Stephen Belyea to NTCA membership in Coverings 16 in Chicago.

the best and brightest in the business. I know that I have access to people like Mark Heinlein – who is a great friend and resource – to turn to when I have questions about an installation method I might not be well versed in. A year after joining, I became a State Ambassador for the NTCA. I attend workshops all over New England giving support to the NTCA at their events.”

In December 2016, Belyea and DiBlasi took a road trip to the CTEF in South Carolina to attend a Tile Love/Schluter/CTI event. Belyea also took the Certified Tile Installer (CTI) test and passed as CTI #1274.

“I have the pleasure of seeing my test in Sal’s video, which is also used by the CTEF in a video to promote qualified labor,” Belyea said. “I am currently a Regional Evaluator for the CTEF and look forward to certifying more installers in my area. Being a CTI has helped me in my business because it shows my customers that I have a vested interest in the industry. Educated consumers realize that they are better off having their project done right by a professional the first time, rather than a costly failed project being done for a second time.”

CTEF’s Scott Carothers evaluates Belyea’s CTI hands-on test.

Today Belyea is cooking with gas, bringing artistry and excellence to high-end residential custom tile projects, from new construction on summer houses in Cape Cod to renovations on multi-million dollar residences in downtown Boston.

“I take great joy and pride in what I do,” he said. “I compare the finished tile project to a prepared meal. The customer’s approval of the finished project is very rewarding to me.”

Another rewarding experience – one of the highlights of both his life and his career – was to be part of the Tile Geeks Project last year in Dickerson, Md., for the Madison Fields Autism Foundation (see TileLetter, January 2018 issue). “It was nine grueling days of work,” he said. “But I am so glad I did it. I got to meet and work with great people, installers and now friends.”

JSG Tile and Stone LLC project work

New NTCA member Skyro Floors, turns knack for flooring into satisfying profession

Certifications and NTCA membership feeds his hunger for knowledge

New NTCA member Ken Ballin, owner of Skyro Floors in West Creek, N.J. (www.skyrofloors.com), located near the Long Beach Island and the Jersey shore, got his feet wet learning about tools from his grandfather, who

This Skyro vehicle is as beautiful as the floors it helps Ken to install.

was a carpenter and a Seabee in the Navy. “He taught me everything I know about tools,” Ballin said. “After my wife and I purchased our first home and started renovations, it was pointed out that I have a knack for flooring. I started installing for customers on my days off from my ‘regular job’ and business took off. I was lucky enough to pick up a contract with a local box store and quickly became the guy they called to fix the mistakes.”

NTCA Training Director Mark Heinlein (L) signed Ken up as a member at a recent training event.

Ballin  started out installing only laminate flooring but learned about other types along the way. The box store “asked if I could install hardwood (so I learned),” he said. “Then they asked if I could install tile (so I learned). Then they asked me if I could install carpet (so I hired a couple carpet crews). At my peak with them I was running about a dozen or so crews and we did the work for about a dozen or so stores.”

Ballin says that unfortunately the proverbial rug was pulled out from under his feet when the box store decided to go with a work room format instead, jettisoning the small companies doing their installs. Today, Skyro Floors installs tile, hard surface flooring, and concrete overlays in mostly residential remodel projects with some new construction. 

Though Ballin has only joined the NTCA in the last few months, he’s always been focused on training and bettering himself. “I’m hungry for knowledge so first I got certified for hard surface flooring with CFI, then I took and passed the CTI test, and most recently joined the NTCA,” he explained. “I try to focus on higher-end/higher-paying customers since I live in a tourist market. While I’m still learning every day myself, I try to share my knowledge with others as much as possible. 

“I joined the NTCA because aside from my love of the industry I wanted to see firsthand what it can do for my business,” he continued. “I’ve heard the ‘voucher argument’. I’ve also heard that some small business owners felt it was more geared towards bigger companies so instead of just listening to stories I decided to find out for myself. What better way than to jump right in?

“So far the greatest value in joining the NTCA is the support,” he said. “I don’t mean technical support. I mean from the other members and yes, I know, I didn’t have to join the NTCA for that but the reassurance from other members and knowing that I’ve got someone to turn to if I need a hand is well worth it. The vouchers are nice too.” (Learn more about the Partnering for Success program here: https://www.tile-assn.com/page/vouchers?)

Ballin feels a great responsibility as CTI #1392. “Responsibility to my customers, responsibility to myself, and responsibility to the other men and women who’ve decided to make it their responsibility to represent high standards,” he said. “Being a CTI has given me the confidence to charge a premium for my services and the confidence to know I’m worth that premium.”

Ballin said the greatest satisfaction he gets in being an installer is “knowing that  my customers will be making memories for the rest of their lives on one of my floors,” explained. “Something I did will be with them through birthdays, graduations, anniversaries, and everything else a family goes through. I shouldn’t say I don’t do this for the money because it’s how I (attempt to) pay my bills, but I genuinely love what I do and I love being around others who feel the same way.”

Stoneman Construction LLC

Stoneman Construction LLC 
Portland, Oregon

www.stonemanconstructionllc.com

 

Jason McDaniel, owner of Stoneman Construction, LLC in Portland, Ore., was recently recognized as an emerging young leader in the tile industry by his inclusion in the Coverings Rock Star Awards. Here, in his own words, he tells the story of his company and his passion for the industry. – Ed.


I am a custom residential tile contractor, with a background in granite and quartz fabrication. I love creating beautiful spaces that I know will stand the test of time and be something my customers will love.

I started setting tile 11 years ago to keep busy when I didn’t have kitchen countertops to install. Eleven years later I have found that my fabrication ability makes being creative with tile fun and easy. Stoneman Construction is known for templating backsplashes, floors and walls, making it easier to lay out and install complicated projects. We have done many projects incorporating scribe work into the design and we also specialize in self-leveling underlayments. 

My brother, Shawn McDaniel, was a painting contractor for 20 years and came to work with me two years ago. He has become extremely efficient at shower prep and applying liquid anti-fracture membranes. Coming from a trade that required a high level of cleanliness and detail made it a seamless transition for him. I feel very fortunate to have such qualified people working with me on a daily basis. Jeremy Bickett, CTI #1353, moved to Portland a year ago and now works full time with us. His background in self-leveling underlayments (SLU) has made it possible for us to fix and level almost any floor in our market, setting us apart from the competition. Together with Jeremy, Shawn and myself, Robert Brazington rounds out the crew. 

I am a two-year member of the NTCA and a NTCA State Ambassador. Years back, when I started setting tile, I was taught incorrect ways of doing things and had no knowledge of any associations or certification programs in the industry. Since I discovered these organizations existed I have done everything I can to get involved. 

Through the NTCA I discovered the Certified Tile Installer (CTI) program, a certification exam administered by the Ceramic Tile Education Foundation (CTEF). Being a Certified Tile Installer and a NTCA State Ambassador has given me credentials I didn’t have previously. I am taken much more seriously in meetings with architects, general contractors and homeowners, and the amount of knowledge I have gained gives me more value when bidding projects. Being able to answer a wide variety of questions in regards to my profession gives the end user confidence in our company.

In our company of four, three of us – Jeremy, Robert Brazington and myself – are Certified Tile Installers. My brother Shawn aims to take the exam when he is ready. 

The CTEF Regional Evaluator Program has given my evaluator partner and one of my closest friends, Shon Parker of Hawthorne Tile, and me an opportunity to be on the front lines of training and testing installers of all ages who are new to the trade, or veterans wanting to expand their skills and knowledge. (Regional Evaluators administer the CTI exam, and their growing numbers mean that more people across the country have the opportunity to take the exam. – Ed.). In my opinion, getting more people involved and ensuring they have the proper skills going forward is the most important thing any of us can do for our industry. With the help of people like Dirk Sullivan of Hawthorne Tile, Heidi Cronin of The Cronin Company, industry representatives, and Global Tile Posse – the industry-related page I created on Facebook – we are having great success here in the Pacific Northwest.

In fact, creating the Global Tile Posse on Facebook has been a huge help to bring recognition to this amazing family of people and to the NTCA, who are out there working hard to help us as tile setters and business owners. One of the greatest joys I get from being a tile contractor is hearing from people all over the country who are positive and energized about learning and growing and sharing their experiences. In Global Tile Posse we have created a family environment where anyone can come in and talk about their experiences and growing pains in this industry. 

The other great joy I get is creating art. The people in the tile industry are getting more and more requests to create really beautiful and unique spaces for our customers. Being able to help design and execute a truly artistic space is very satisfying. 

Some of the excellent craftsmanship from Stoneman Construction LLC:

Member Spotlight – June 2018: NTCA appoints Northern California Tile & Stone, Inc. as 2018’s first Five Star Contractor

The NTCA recently announced the acceptance of Northern California Tile & Stone Inc. (NCTS), Sacramento, California, to its Five Star Program.

Founded by president, Roger Leasure, NCTS began in 2009 as a reliable subcontractor specializing in large commercial and industrial tile and stone installations. Leasure​‘s vision was that the catalyst for success was a driven, trustworthy and high-level experienced team, diligently ​working ​on each project regardless of size or scope. Since that time, NCTS has grown to be a major​ ​installer in Northern California and has expanded its services throughout Nevada, as well.

Roger Leasure

In 2014, NCTS set a goal to expand via training and mentoring employees on standards, stewardship and overall ​excellence. In 2016, Leasure put additional training into practice and implemented Certified Tile Education Foundation (CTEF) programs for NCTS installers. CTEF certification is a total ​validation of industry skills and knowledge, offering training and testing essential in promoting industry-recognized proof of each and every installer’s abilities. These programs effectively ensure that NCTS team members are properly trained on quality workmanship, while continually raising the bar on all quality standards.

“Becoming a Five Star Contractor is the culmination of many years of hard work and attention to detail by our team of Project Managers, Superintendents and most importantly our CTIs (Certified Tile Installers),” stated Eric Witcher, Chief of Estimating at NCTS. “Through their dedication, we have positioned ourselves to be recognized by the NTCA with this classification. It is definitely a distinguished badge of honor, reinforcing to clients​ ​just why we are the best contractor
for the job.”

To obtain Five Star Contractor certification, contractors must be members of NTCA in good standing, and complete an application process that includes submitting examples of work, reviews and recommendations from peers and customers. Furthermore, they must demonstrate a proven commitment to service, quality, safety and superior job performance. Five Star Contractors are also required to certify a minimum of 10 % of their installers through the Ceramic Tile Education Foundation (CTEF) Certified Tile Installer program or, have completed a three-year apprenticeship program approved by the Department of Labor. 

For more information on the Five Star Contractor program, please contact Amber Fox at [email protected] or phone 619-247-1832.

Member Spotlight – May 2018 – Rogers Tile Company

Springfield, Mo., contractor values vouchers, technical assistance

Kerry Rogers, in business 40 years, trained NTCA trainer/presenter Robb Roderick as a helper

By Lesley Goddin

Forty years ago, a school-age Kerry Rogers started helping out his dad and granddad in the tile trade, as a way to earn some pocket money and work with his hands at something he enjoyed. This hobby became a profession over the years, as Rogers gained proficiency and helped his family members tile the country’s first Bass Pro Shop and chain restaurants like McDonald’s, KFCs and Burger Kings in the Springfield/Kansas City, Mo., area. 

“I mixed my first bucket of grout in 1969,” Rogers said. “We didn’t have mixing drills – we made our own grout. I didn’t know how to work the tool, and I splashed it up and got it in my eye, and that helped me remember when I first mixed grout!”

After Roger graduated high school, he moved to Arizona in 1980, opening his first company and doing business in the Tempe area. He had his own employees – mostly running a crew of four, which was his sweet spot in being able to keep tabs on quality – but when working on a large hotel project, he had the challenge of maintaining quality while running a 15-man crew.

In 1989, he moved back to Springfield and started the Missouri Tile Company, installing tile at restaurants like Chick-Fil-A, McDonald’s, Taco Bell, Burger King and Popeyes.

It was during this era when he took a tender, young tile helper under his wing – none other than the NTCA’s own trainer/presenter Robb Roderick! 

“In all of my years of helpers, Robb has really stood out as one of the best helpers I ever had,” Rogers said. “He was polite, on time and energetic.” Rogers also trained John Allsbury, who is now Schluter’s Director of Sales, Western Region. 

Missouri Tile Company continued till the dearth of work in 2008 during the recession forced him to shut down and travel the country doing any work he could find, until three years ago when the market improved and he reinvented his business once more as a solo contractor doing residential work, 98% of which is new construction. 

“We sold our big house so I could stop traveling, and find a little work around here until things got better,” Rogers said. “And then we rebuilt a house right next to the old house on six acres, since we loved this area.”

As a solo contractor, Rogers was attracted to the technical support and vouchers that the NTCA offered. Plus, he said, “Robb is a good salesman. Vouchers help out with supplies and 24-hour support is important when I need help and a question answered.” His local setting materials rep also offers great technical support, but the “vouchers, the Handbook and having technical support there when I needed” made it easy for him to decide to join. 

The satisfaction Rogers gets from his work keeps him going, earning a living doing something he enjoys. “I love to go into a place and it’s nothing but a room with sheetrock and when I walk out, it looks fantastic and ready to move into,” he said. “And to watch the smiles on [my customers’] faces and hear what they say even before we are done.”

His four decades of experience also provide a unique perspective over how things have changed. 

“Nothing now is like it was then,” he said. “We made our own grout and floated mud floors…we hardly used any thinset. It’s totally different now, but I get the same result. I think it has changed for the better. It’s safer, it’s neater and cleaner and you can get more done than we did in the old days.” And, he pointed, out, “Showers used to fail all the time. Now I can do 100 showers – and they don’t fail. Showers are changed for the better, and so is the education about how products work.”

Member Spotlight – Gemini Home Remodeling – April 2018

Third generation tile setter carries on a tradition of quality and artistry

Gemini Home Remodeling
Yardley, PA

Jon Vanarthos started Gemini Home Remodeling three years ago with one additional employee, specializing in mostly residential remodels. Building from the ground up, today, the company has more manpower to provide the highest possible quality while meeting industry standards. 

“As the owner and CEO, I try to incorporate something different from ‘the run of the mill contractors’,” Vanarthos said. That ranges from crafting his own bullnose for jobs, mitering edges, or hand scribing in designs.

Vanarthos grew up around tile, since his grandfather and father had a tile shop located in Kennett Square, Pa. “I remember going on jobs with my grandfather, passing him tools and cleaning his trowels as soon as he put them down,” he said. “Every summer I was working, learning a trade that I never knew would turn into my passion. I named my company Gemini Home Remodeling in memory of the two role models in my life, considering they passed away over a decade ago.”

Vanarthos has set the bar high for his business. “Each day I strive to gain as much knowledge as possible and utilize what I’ve learned to be a better contractor,” he added. “I am not only the owner, but the designer and installer on all jobs to assure each and every client’s dreams comes true.”

Gemini Home Remodeling is doing something right, with all its work coming from word of mouth without any type of advertisement.

In February 2017, Vanarthos decided to join NTCA after attending a NTCA Workshop presented by Mark Heinlein. “After talking with him for 10 minutes, I knew there was a whole other world of knowledge out there I was missing,” he said. The greatest value of being a NTCA member, he said, is “the knowledge gained from this industry – all of the help and support provided by this vast industry to be successful.” What drives Vanarthos to do quality work every day? “The joy of knowing I am carrying along the family tradition keeps me pushing forward every day to better myself as a tile installer,” he said. “Every year I set the bar higher for myself and my employees. I am not only pursuing a passion for myself but I am also providing joy to those who trust in my work to redesign their homes.”

Member Spotlight – Coverings 2018

Dutchess County Tile lays the foundation for the next generation of tile setters

“The greatest joy of being a tile contractor is an easy one: seeing the smile on your customer’s face when you can bring the vision in their head to reality.”

– Darin Shocker, Dutchess County Tile

Darin Shocker, owner of Dutchess County Tile, who recently was recruited by a setting materials manufacturer as a New York-area rep for his integrity and knowledge, tells a fascinating story of his journey through the tile trade and his hope for the industry’s future. 

Shocker started working for a local bathroom remodeler/tile setter when he was 16. Although, in Shocker’s words, his boss was a “hack and a crook; he took advantage of everyone he could,” and “even at 16, I could see how bad his work was,” Shocker discovered a love of ripping out bathrooms and being a helper!

Shocker worked with him through high school, and shunned scholarships to play sports in college because he had gotten what he considered a better opportunity: an offer to be “a tile setter apprentice for the biggest union company in NYC: Port Morris Tile and Terrazzo,” he said. 

“I knew in my heart this is exactly what I wanted to do with my life,” he explained. “I wanted to learn the trade properly and then go start my own business, just like my old boss – only I wanted to give my customers a quality job and never take advantage of them.”

Shocker worked for Port Morris for eight years. This huge company with hundreds of employees gave him the chance to work on all types of projects from building exteriors, malls, lobbies, and swimming pools to luxurious hotels like The Essex House and the Ritz Carlton. 

“The Port Morris family, Giacomo DeLazerro and Vincent DeLazerro, really took a liking to me and put me in every possible position to succeed,” Shocker said. “They put me with all their best foremen and set me up to go to the Local 52 apprentice school. I went through five years of schooling and working in the field before I was given my full tile setter’s union book. For the next three years I was a journeyman tile setter on various projects throughout Manhattan and became a foreman for the company.” And one important thing he learned along the way was that “the reward for good work was more work. ”

Moving from the union to breaking out on his own

About this time though, work started to get tight and he was out of a job. After three months, Shocker went out on his own looking for work – knocking on doors of new home builders and going into local tile stores with pictures of his projects. Soon, tile stores sought him out as a good, honest setter they could refer to customers. 

“Then one day I got my first big break – a small contractor for whom I worked got hired by the folks who invented caller ID,” he said. “They bought an old IBM building in Valhalla, N.Y. for their headquarters. He hired me to do four lobbies, a ton of bathrooms and a big cafeteria. I couldn’t do this with the small crew I had, so I reached out to all my old foremen and good setters and finishers I had met in the union who were still out of work to give me a hand.” This job put his company Shocker Tile and Marble on the map, which had a great run and developed an excellent reputation for doing outstanding work.

Enter the recession in 2007, which decimated work all over the country. Shocker went back to his union roots and called Port Morris Tile and Terrazzo, and the new big guy on the block, Jantile, Inc. Owner Anthony Casola hired Shocker the day he called, and he worked there for four years until city work evaporated.

Ever resourceful, Shocker switched gears to take advantage of the wave of residential projects as his own company, Dutchess County Tile. His goal for his small company was to do high-end jobs, one at a time. 

Then in 2014 – the first of four years his company was named Houzz Contractor of the Year (2014 – 2017), his 18-year old son DJ (Darin Jr.) Shocker decided that the school route was not for him and asked if he could come work for Darin. “I was happy and it rejuvenated me,” he said. “It gave me new energy.”

Enter NTCA

The elder Shocker said he  was “pretty much installing tile the same way over and over again because of past success. I wasn’t really keeping up with the newer methods. I wanted to teach my son the old-school ways but knew I better get myself educated with the new school ways so I could teach them to him as well. 

“The very first thing I did was join the NTCA,” he said. “That was the best move I ever made. I would have turned into a one trick pony if it wasn’t for all the NTCA, which gave me all the tools I needed to make me an all-school tile setter – a great mixture of new and old proper standards of setting tile, which I have been passing down to my son in hopes he will carry on the family tradition of quality tile setting. Following the NTCA standards, he is doing great installing and grouting while being super respectful to the clients.”

Within the last year, the elder Shocker was recruited by a respected setting-materials company to be an area rep. “With over 30 years of setting tile and the body breaking down a bit, I feel this was a perfect change for me to continue in this great business of ours for years to come,” he said. “For this I am truly blessed. I will put the same passion into being a rep as when working for myself.”

The next generation

Shocker is confident his son will “keep learning and getting better and better,” with his guidance and experience. “He has a passion for this industry and will do just fine as long as he follows the path laid out for him. I’m hoping within the next couple years he will take his CTI [Certified Tile Installer exam]and pass. He will continue to learn and stay with all the new setting trends. He will be keeping up with the NTCA and attending workshops along the way.”

DJ plans to pursue both union training and CTI certification with plans to continue to run his own, residential business, after a stint as a union foreman. “I’m good with patience,” DJ said. “I like putting stuff together like puzzles and I like doing a job that someone will appreciate at the end. That’s a satisfying feeling. I will be doing this for a long time. I can’t see myself doing anything else.”

Shocker, Sr. is adamant that the industry has to start urging schools to bring back shop as part of the curriculum to garner interest and opportunity for youth. “I feel the kids that learn trades are going to be in high demand in the near future,” he said. “Most kids would rather take an easy job cold-calling than going through the hard work of learning a trade. If they could see into the future then maybe we could attract more youth into the tile trade.” 

He advised anyone starting a business, “To do every job like it was for your mother’s or father’s house. Make it look great, but more importantly make it last. When you put your name on something you do, make it something you’re proud of. And last but not least, remember good work always leads to more work.” 

Added DJ, “If you find a job you don’t mind waking up to do and enjoy it – and that’s the job to do!”

Five Star Contractor Spotlight – March 2018

Premier Tile & Marble, Gardena, Calif.

 

High-profile projects get a professional Five Star Contractor touch

Greg Games, the owner and president of Premier Tile, began his career in the tile industry in the late 70s working for his father, Ray Games. The senior Games owned Orange County Tile, which focused on residential tile installation.

Greg Games joined the union and became a journeyman in 1982 while working for Venetian Tile. Soon, he began estimating and eventually became vice president until its owner retired.

In 1993, Premier Tile & Marble (www.PremierTile.com) was established in Gardena, Calif., with many field and office employees who had worked together for many years. This family-run business prides itself on employing second and third generations of highly-trained craftsmen, who have helped build Premier Tile into one of Southern California’s leading commercial tile installers.

2018 marks Premier Tile’s 25th year providing the highest-quality commercial tile and stone installation that clients have come to expect. The company’s reputation in the industry comes from its dedication to professionalism and strict adherence to the highest standards. The company is proud to have played integral roles in the building of many high-profile projects such as: the award-winning Oaks Mall; The Brickhouse at Playa Vista; Disneyland; Los Angeles Football Club; USC; UCLA; Entrada at Santa Barbara; Glendale Galleria; Santa Monica Mall; Westfield Century City Mall; PetCo Park; Kodak Theater; Del Amo Mall; Kaiser Hospitals; Torrance Memorial Hospital; Great Wolf Lodge; Los Angeles International Airport; LA Federal Courthouse; Waldorf Astoria; Rady’s Children Hospital and many more.

Premier Tile joined NTCA initially in 2010, re-upped in 2017, and recently became a Five Star Contractor. “Collaborating with the NTCA gives us the avenue we need to keep our finger on the pulse of our industry,” said Greg Games. “We believe the Five Star program is very reputable, and a good tool for contractors to use in hiring subs. We are proud to have qualified for the program. We believe that being a member of the Five Star program will set us apart from other companies, and general contractors will choose a company that merits this certification.”

All Premier Tile employees are either enrolled or have graduated from the Local 4 (previously Local 18) apprenticeship program, which helped qualify the contractor for Five Star status. “We encourage all our apprentices to compete in the annual contest, and we are pleased to say that Premier Tile employees have won that contest many times,” Games said. “We require our key personnel to take and pass the UofCT program offered by The University of Ceramic Tile & Stone. Other construction-related areas of education include: OSHA Training, Forklift Certifications, Scaffolding Certifications, ICPI Concrete Paver Installer Certifications and First Responder Certifications. Employees are always encouraged to continue their education and share their experiences with their fellow employees.”

As California continues to build and grow, Premier Tile forecasts continued growth and expansion.  Currently it is in negotiations with many general contractors for a variety of large and exciting projects. The evolution of products in the tile industry has opened many new avenues and Premier Tile is at the forefront of new and innovative installations, looking forward to another successful 25 years!

“After being in business for 25 years, we proudly look back at many successful projects,” Games added. “We have helped build a city where our families live and given employment opportunities to many long- time employees.”

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