American Olean hosts series of distributor roadshows across the country

 This spring, American Olean took customer service to new heights with a series of distributor roadshows across the country. Held over the past several months in cities such as Buffalo, Syracuse, Albany, Boise, and Dallas, these roadshows served as an ideal opportunity to not only showcase the latest collections, but also to celebrate and introduce American Olean’s new positioning, “Proven in Tile,” as part of the re-launch of the Dal-Tile Family of brands.

During these events, distributors learned about the strategy behind the brand development process, while receiving an exclusive look at the new face of American Olean, the indisputable brand of choice for commercial architects, interior designers and contractors whose reputations depend on the relentless pursuit of excellence and relevancy in both form and function.

American Olean was especially pleased to have had the opportunity to introduce the new spring collection, including Fusion Cotto, an old-world cotto look, Creekwood, a handsome wood look, Historic Bridge, a weathered wood look, and Entourage, a multi-dimensional glass tile and glass & stone blends mosaic collection.

For more information on new products and more, visit

About American Olean
Founded in 1923, American Olean is an established manufacturer of an extensive array of quality tile products.  Through an appealing selection and a trusted network of industry professionals, American Olean empowers the creative visions of residential and commercial design and construction.  For more information, visit and follow American Olean on Facebook, Twitter, Instagram, Houzz and Pinterest.

Daltile is featured on Fox’s HOME FREE

Daltile is participating in FOX’s bold new competition series HOME FREE, which premiered July 22, 2015 (9-10 p.m. ET/PT). Nine deserving couples vying to win their dream home will be challenged to revive one run-down home every Wednesday night. Famed professional contractor Mike Holmes (of Holmes on Homes®) will present the couples with tasks to test the skills of these do-it-yourself enthusiasts. The couples not only must work together to restore the home, they must all live together in the same dilapidated worksite. Daltile product is being regularly featured during the show’s inaugural season.

 “We are very excited to be a part of HOME FREE’s first season,” said Kim Albrecht, senior brand marketing manager at Daltile. “We are confident that our extensive tile and stone offerings will provide the contestants with myriad installation options and we look forward to seeing all the creative ways the tile will be used.”

 Visit for additional information, videos and more, and visit to “shop the show” and browse Daltile’s wide array of surfacing options. 

HOST Exhibition in Milan Partners with ASID and IDC to Bring Twenty North American Interior Designers to 2015 Expo

The American Society of Interior Designers (ASID) is pleased to announce that HOST 2015, taking place in Milan, Italy October 23 – 27, 2015, has partnered with ASID and the Interior Designers of Canada (IDC) to bring 20 interior designers from North America to the show. Those who are accepted to attend will have their airfare, accommodations, and registration fees covered by HOST.

HOST is an international hospitality exhibition in its 39th year that features more than 1,800 exhibitors from 48-plus countries showcasing products suitable for hotels, restaurants, and related hospitality businesses. Unique to this year’s event, HOST overlaps with Expo Milano 2015, which has been running since May 1 and concludes on October 31. The theme of this year’s Expo Milano is Feeding the Planet, Energy for Life. Attendees and exhibitors will be talking about food, health, well-being, innovation, and technology with the goal of securing a more sustainable future for our planet.

“HOST is the exhibition to attend if the focus of your work is hospitality,” says Simona Greco, exhibition director of HOST. “Over five days at the fair, you will meet with the world’s most prominent industry manufacturers and suppliers and learn about the latest technologies and trends hitting the marketplace.”

HOST will select 20 interior designers (10 from ASID and 10 from IDC) to participate, and will pay their travel, accommodation, and registration expenses. A sophisticated Expo Matching System will be used to schedule participant meetings with exhibitors to ensure that attendees’ time at the Fair allows them access to the companies most relevant to their businesses.

Randy Fiser, ASID CEO, and Susan Wiggins, IDC CEO, will attend the Fair with the delegation and will participate in meetings regarding international collaboration with the hospitality sector. “We are very excited about this unique opportunity that allows us to promote North American hospitality designers while creating a unique opportunity for those designers to immerse themselves in an international expo specifically related to hospitality,” says Fiser.

To apply for your spot to travel with the North American delegation, please complete and return the application form to [email protected] with HOST in the subject line no later than Friday, July 31.  Decisions will be announced the following week, and travel arrangements will be made no later than August 15.

Contact [email protected] with questions or concerns.

About ASID: The American Society of Interior Designers believes that design transforms lives. ASID serves the full range of the interior design profession and practice through the Society’s programs, networks, and advocacy. We thrive on the strength of cross-functional and interdisciplinary relationships among designers of all specialties, including workplace, healthcare, retail and hospitality, education, institutional, and residential. We lead interior designers in shared conversations around topics that matter: from evidenced-based and human-centric design to social responsibility, well-being, and sustainability. We showcase the impact of design on the human experience and the value interior designers provide.

ASID was founded 40 years ago when two organizations became one, but its legacy dates back to the early 1930s. As we celebrate nearly 85 years of industry leadership, we are leading the future of interior design, continuing to integrate the advantages of local connections with national reach, of small firms with big, and of the places we live with the places we work, play, and heal. Learn more at

About HOST: More than 1,800 exhibitors will attend HOST 2015, 40 percent of whom come from outside Italy. They will occupy space in 14 pavilions (2 more than in 2013), and will come into contact with more than 140,000 trade professionals and more than 1,500 hosted buyers selected from all over the world. This year, there’s another important reason to visit Host Milano. In fact, this time, the hospitality trade fair coincides with the last few days of Expo Milano 2015, devoted to the theme of food, and being staged in an area next to the fairground, until October 31. It offers a unique chance to gain insight into the most interesting trends on a global scale, in addition to networking and doing business with other international trade professionals. Learn more about HOST.

About IDC: IDC is the professional association for interior designers in Canada. IDC’s mandate is to advance the profession of interior design across Canada as well as internationally. It does so through advocacy with government and the public, and by providing continuing education opportunities and business practice support services to members. For more information on IDC, please visit

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Ceramic Tile And Stone Consultants (CTaSC) launches new website

San Diego, CA – August 19, 2015 – Ceramic Tile and Stone Consultants, Inc. (CTaSC) announces the launch of their new website.  The website address is the same, but the content, features and resources have greatly improved.

The updated CTaSC website uses cutting edge technology to feature an extensive menu of services including forensic investigations, quality control, testing, training, marketing and business planning, expert witness and more. In addition to its business services, the new CTaSC website provides many resources for companies in the tile and stone industries as well as some for consumers.

The following are some of the resources available:

  • Resource Directory – Manufacturers, fabricators, distributors, installers, associations, and trade publications can fill out an automated form to become part of a free listing of providers of products and services for the tile and stone industries. Once approved, companies that are listed will benefit from CTaSC’s high volume of business and consumer website traffic. List your products and services here:  Resource Listings
  • Industry Statistics – CTaSC provides summaries of industry statistic gathered from published articles and reports giving the visitor a current view of the state of the industry. Go to: Industry Statistics
  • Economic Indicators and Forecasts – CTaSC provides links to key economic resources for quick and easy monitoring of the economy.  Go to: Economic Indicators and Forecasts
  • Industry Research Reports – CTaSC provides a number of industry research reports that provides data and current trends that allows users to evaluate market size, growth potential, end-use markets, profitability, market share, and the competitive environment.  Go to; Industry Research Reports
  • Expert Answers – A great resource for consumers and trade professionals! Over the last 13 years, industry expert and founder of CTaSC, Donato Pompo, has compiled more than 500 questions and answers about tile and stone that have come his way. Questions are organized by category, and new technology allows for topics to be easily searched. Visitors can follow threads of comments and can make their own comments.  There is also a convenient Ask The Expert button on all of the pages and posts to allow the visitor to easily ask their own question if they haven’t found an answer. Go to: Expert Answers
  • Training Services – CTaSC offers customized hands-on and classroom training services, and offers online training through the University of Ceramic Tile and Stone.  Go to: Training Services
  • TileWise Cartoons – CTaSC offers a gallery of TileWise educational cartoons to the industry that can be used to help educate employees and customers with humor.  Go to: TileWise Cartoons
  • Events – Domestic and international industry trade shows are listed chronologically and can be searched for quicker results.  Go to: Events

About CTaSC: Ceramic Tile And Stone Consultants (CTaSC) is a professional consulting company led by industry expert Donato Pompo and made up of accomplished ceramic tile consultants, stone consultants, ceramic tile and stone installers, architects, engineers, general contractors, construction scientists and other industry specialists.  CTaSC provides forensic investigation and inspection services.  CTaSC provides expert witness and other litigation services. CTaSC has local inspectors near most major cities in USA and Canada.  CTaSC provides architectural specifications, quality assurance testing, and quality control inspection services.  CTaSC provides hands-on and online training services.  CTaSC provides business planning and marketing services.  Go to CTaSC Services for more information.

For further information about the CTaSC services please visit or call 886.669.1550

Call for Entries: 14th Tile of Spain Awards of Architecture and Design

Tile of Spain, the international brand representing 125 ceramic tile manufacturers belonging to the Spanish Ceramic Tile Manufacturers’ Association (ASCER), has announced an open call for the 14th Tile of Spain Awards competition. The awards honor international excellence in projects with Spanish ceramic tile in three categories: Architecture, Interior Design and Degree Project in Architecture.

Each year, a jury of recognized international architecture and design professionals judgethe awards. Presiding over the 14th edition panel of jurors is Victor López Cotelo, who recently received the 2015 Spanish Architecture Prize. The remainder of the jury includes:

Registration is open and the deadline for submitting entries is October 28th, 2015. To enter, visit The main requirement to participate is that the projects use ceramic tiles made in Spain. The awards have a total prize fund of over $42,500, which will be divided amongst three categories. The two main categories of Architecture and Interior Design are awarded over $15,500 each. Honorable mentions may also be given in both of these categories, according to consideration of the jury. The third category, Degree Project, is aimed at students of architecture, and is awarded over $5,000.

 The rules for the competition and the application form for registration can be found at Information about previous winning projects is also available on the website.


Crossville Sponsors, Provides Tile for the Traditional Home Magazine® 2015 Hampton Designer Show House

Sag Harbor, NY / Crossville, Tenn. – Crossville, Inc. is a sponsor and product supplier for the 2015 Hampton Designer Showhouse presented by Traditional Home Magazine® and benefiting Southampton Hospital. 2015 marks the 14th year for the Hampton showhouse and associated events, including a gala preview party and more than a month of open house tours for the public. This year’s home is located in Sag Harbor, NY and was built by Christopher Tufo Design & Build.

Trad Home Hampton Designer Showhouse 2015 - 233 Old Sag Harbor Rd in Bridgehampton

Crossville products are featured in three rooms:

Recreation Room
Designed by Melanie Roy Design
Crossville’s Wood Impressions Porcelain Tile (floor)

Pool House Kitchen
Designed by Tyler Steven Pankratz Design
Crossville’s Ready to Wear Porcelain Stone (backsplash)

Main House Kitchen
Designed by Marlaina Teich Designs
Crossville’s Sideview Glass (backsplash)


The Pool House Kitchen features Crossville’s Ready To Wear Porcelain Stone on the backsplash




The Main House Kitchen features Crossville’s Sideview Glass on the backsplash.

While Crossville is mostly known in the commercial segment, we have an active and growing residential design constituency,” explained Lindsey Waldrep, vice president of marketing for Crossville. “It’s opportunities like these that really allow the brand to shine and show how our tile can really elevate the design in today’s upscale homes. ”

The home is open daily to the public for tours now through September 7, 2015.

The Hampton Designer Showhouse is a project of The Hampton Designer Showhouse Foundation, Inc., a 501 (c) (3) corporation.

WarmlyYours launches summertime promotion for radiant floor heating

LAKE ZURICH, Ill., July 30, 2015 — In-floor heating is not typically top of mind during the hot summer months. Yet, the summer is one of the best times to install radiant floor heating before the cold weather hits. That’s why WarmlyYours Radiant Heating has kicked off a promotion for the month of August called “Don’t You Forget About Me.”

“During the summer, it’s easy to forget about prepping your home for the winter,” said Julia Billen, president and owner of WarmlyYours Radiant Heating. “To remind our customers to invest in floor heating before the cold weather hits, we’re discounting our floor-heating systems and underlayment, which is an added bonus that we haven’t included in the past.”

The “Don’t You Forget About Me” sale extends from Aug. 1 through Aug. 31 and applies to WarmlyYours’ TempZone™ Flex Rolls, Easy Mats and Cable; Environ™ Flex Rolls and Easy Mats; Slab Heating Mats and Cable; and cork or CeraZorb™ synthetic cork underlayments, when purchased with a floor-heating system.

WarmlyYours’ TempZone™ products can be installed under tile, stone and hardwood; its Environ™ products can be installed under carpet (in the United States), laminate and floating wood; and its Slab Heating products can be embedded in concrete. Underlayment is recommended when heating with TempZone™ or Environ™ over a concrete slab.

For more details about the promotion, visit Hi-res images are available upon request.


About WarmlyYours Radiant Heating

For more than 15 years, WarmlyYours Radiant Heating has offered the industry’s most innovative solutions in radiant heating technology, from our flagship floor-heating systems and radiant wall panels to snow-melting systems, as well as comfort products, including towel warmers, mirror defoggers, shower floor and bench heating, and countertop heaters. With locations in the United States and Canada, WarmlyYours provides unrivaled personalized customer support from start to finish, featuring measuring and design services, 24/7 technical support, and our No Nonsense™ Warranty. For more information, visit

Sustainability Feature – August 2015 “Green Issue”

The January 2015  deadline for HPDs:  did we survive?

bill_grieseBy Bill Griese, LEED AP BD+C, Standards and Green Initiative manager, Tile Council of North America

Do you remember the panic over Y2K? It was seemingly all anyone could talk about toward the close of 1999. At the stroke of midnight on December 31st, it was believed the year 2000 would be indistinguishable from 1900, causing all computers to crash and creating financial and infrastructural chaos.

A Y2K-like scare gripped the manufacturing community near the end of 2014. At least 26 of the largest architectural firms in the U.S. mandated manufacturers supply HPDs (Health Product Declarations) for all building products by January 1, 2015. Stated consequences for failing to meet the deadline ranged from pursuit of alternative product options to complete deletion from product catalogs.

Some building product manufacturers, including a few in the tile industry, met the January 1 deadline for HPDs, but many didn’t. And yet, as with Y2K, everyone is doing just fine.


So, what is happening with HPDs?

HPDs, which involve building product disclosure of chemical ingredients and associated risks and hazards, are still very much a part of the overall green building conversation and continue to be heavily supported within the architectural community. In fact, today there are seemingly more inquiries about human health ramifications of products than there are about environmental ramifications. Nevertheless, since the January 1 “deadline” has come and gone, the urgency for HPDs has relaxed to a certain extent. This can be attributed to three main factors: delayed implementation of LEED (Leadership in Energy and Environmental Design) Version 4, the as-yet unreleased Version 2 of the HPD Open Standard, and the lingering controversy surrounding HPDs in general.


There are many initiatives driving the adoption of HPDs, but the biggest is arguably USGBC’s (US Green Building Council) LEED. When LEED Version 4 was released in late 2013, it was announced that “points” would be awarded toward certification for the use of products with HPDs in LEED building projects. The 60,000-plus registered LEED projects and 20,000-plus certified LEED projects, along with LEED’s substantial influence in the green building marketplace, thrust HPDs into the spotlight. However, after the release of LEED Version 4, it was announced that projects could be registered in accordance with older versions of LEED through most of 2016. As a result, according to a USGBC presentation given at a Chemicals Summit in April 2015, there have been just 18 projects certified to LEED Version 4, only one of which claimed HPD-related points toward certification.

Version 2, HPD Open Standard

Another factor slowing the pace of architectural adoption of HPDs has been the delayed release of Version 2 of the HPD Open Standard, the document that defines the requirements and chemical cutoff thresholds for manufacturers to follow when creating HPDs. Version 2 will contain some new and several modified requirements for HPDs, and many manufacturers have elected to wait for its release before issuing HPDs for their products.

Material contents vs. end-user exposure

Finally, even with widespread architectural demand, some remain reluctant to accommodate HPDs. There is an ongoing debate over material content vs. end-user exposure, and manufacturers and scientists alike agree that pure chemical ingredient reporting can be misleading, especially when chemicals are encapsulated or are only one component of a harmless compound.

Even though their adoption has been delayed, chances are good that HPDs are here to stay, at least for the foreseeable future. Organizations like USGBC have invested substantial time and effort in establishing provisions for HPDs in building project specifications. USGBC will require the use of LEED Version 4 exclusively beginning in October 2016, and many have predicted that this will generate more demand for HPDs. Additionally, the HPD discussion will likely be reinvigorated when Version 2 of the HPD Open Standard is released. And finally, manufacturers recognize the general rise in demand for material health transparency and are working toward consensus on HPD solutions that are technically correct and provide relevant information.

What’s next for the tile industry?

TCNA and its members are well versed in LEED Version 4’s HPD-related requirements and can provide education and project solutions in preparation for increased demands as 2016 approaches. Additionally, TCNA has been in communication with the HPD Collaborative, the organization responsible for developing the HPD Open Standard, and it is expected that special considerations will soon be given to certain building materials, including some ceramics, recognizing them as inherently inert with no assumed health risks. And because ceramic tiles are made from natural ingredients that are fused together to form a homogenous and inert product, the ceramic tile industry can readily provide HPDs to satisfy a variety of project requirements.

Did we survive the January 1, 2015 deadline “crisis”? Not only did we survive, it is expected that the tile industry will remain in good position as health-related green building initiatives such as HPDs evolve, with support from various parties working to increase awareness and ensure HPDs accurately address ceramic tile.

A&D Guest Feature – August 2015 “Green Issue”

Theory or practice?

Real-world sustainability experience from A&D professionals

By Lesley Goddin

robinwilsonOver the last few decades, buzz about sustainability is on everyone’s lips. Green certification programs like LEED and Green Globes and product certification programs like Green Squared® and Greenguard® abound.

And yet, what is the experience of actual A&D professionals today? How often are green solutions demanded, offered or implemented? And how are tile products helping to keep our planet, the water we drink and the air we breathe clean, fresh and healthy?

We put a series of questions to two respected forces in the world of design, Anne Rue, Anne Rue Interiors of Lake Mary, Fla., and Robin Wilson, of Robin Wilson Home, based in New York City.

annerueRue is a sought-after and respected voice in the design of residential, hospitality, multifamily and senior living interiors – whose work is about a 50/50 mix between residential and commercial interiors. Anne Rue’s interior design team has built a reputation for its down-to-earth approach to design, working with a broad range of lifestyles and budgets. This spring she was the designer of one of the Coverings Installation Design Showcase vignettes that featured Crossville tile products.

Wilson is an interior designer, businesswoman, expert on healthy homes, and author, most recently of Clean Design: Wellness for your Lifestyle (Greenleaf, 2015). Robin Wilson Home, her design firm, was founded in 2000 and works on select projects throughout the United States, ranging from high-profile clients, private homes, developers and consultation with leading consumer brands. Both Rue and Wilson have appeared on HGTV – Rue in “Design Star”and Wilson in “Selling New York,” among other prestigious broadcast and print appearances.

1-ADSustainability surges and setbacks

Both professionals report a surge in demand for eco-friendly products and sustainable components. For Wilson, earth-friendly design is a cornerstone of any project. “All of our projects incorporate elements of sustainability and eco-friendly products,” Wilson said. “We were one of the early pioneers of this movement since 2000, and we began to publicize our efforts starting in 2006. Today, it is often requested by clients.”

For Rue, about 50% of commercial projects demand sustainability. “I would say that is up by at least 20% to 30% from 5 years ago!” Rue explained.

Why aren’t all projects clamoring for eco-friendly products? Wilson said, “For some people, the biggest issue is the perceived barrier of expense. However, so many companies have brought down the costs so that people can have affordable options.”

Expense isn’t quite the issue for Rue; finding suitable products is. “The biggest challenge is finding sustainable products for all areas,” she said. “The market is not saturated in the LEED and sustainable products yet, but that will be changing, I am sure.”



Tile: important player for green projects

3-ADTile products are important players in the sustainable scenario, particularly large thin porcelain tile that can be used as floor covering, wall covering or even cabinet facing.

“For me the thin tile like Laminam by Crossville has been a big benefit to my projects,” Rue said. “The thin tile is so easy to put over existing flooring if needed, and being able to use a large-scale product or cut it into small scale or even different shapes make it really fun to design with.” Wilson added, “I love thin tile that can also be used as a wall cladding.”

Both designers cite the advantages porcelain tiles with wood-like aesthetics are giving to projects. “Many people are using porcelain tile with wood grain in home spaces that have pool access to prevent damage to actual hardwood floors,” Wilson said.

Rue concurred, adding, “The wood tile look has really changed the game for a lot of people in both commercial and residential projects. The tile looks so realistic that people can’t believe it is not real wood. I am designing a home in St. Simons and my clients wanted real wood but knew the durability of it would not be the best choice for the high-traffic areas and the areas that would be exposed to water. Wood tile was our answer.”

4-ADWilson also praised glittering glass accents as wall coverings. “It is often recycled glass, so people are ensuring that glass is sustainably harvested from the landfill,” she said.

In addition to aesthetics, tile offers a range of advantages that help earn LEED points.

“Ceramic and porcelain tile is a great option for LEED points because of the low to no VOCs, and tile manufacturers are reusing water and materials to reduce waste,” Rue pointed out. “There are also adhesives and grouts that have zero to low VOCs,” an important part of the overall tile installation project, keeping it green from top to bottom.

And tile can be used together with other technologies to pump up earth-friendliness. “Tile can be used in conjunction with radiant heat/geothermal technology to increase LEED points, which can create an overall energy savings,” Wilson offered. “I have also used Silestone as a wall cladding and cut it into tiles for bathroom projects, and it is durable, versatile and antibacterial,” she said.



Custom promotes Garett Shandler and Matt Flowers

CBP_LOGO_2C_12_11Custom® Building Products has promoted Garett Shandler to vice president of sales in Canada and Matt Flowers to division vice president of the company’s U.S. South Region.

Shandler joined CUSTOM more than 20 years ago and fostered significant growth in the construction and retail sales channels across Canada. He led the Canadian sales team to build CUSTOM into that country’s category brand leader together with its valued distribution partners.

Flowers has held numerous positions during his 18-year tenure at CUSTOM, most recently as the national manager for consumer accounts. In his new role, Flowers will continue to oversee national sales and service for CUSTOM’s co-op retail partners as well as take on the company’s construction channel sales leadership across the Southern U.S., Caribbean and Central America.

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