Bettiga to Receive NTCA Ring of Honor Award

NTCA logo

Bart Bettiga, Executive Director of the National Tile Contractors Association (NTCA), has been chosen to be the 2018 recipient of the NTCA Ring of Honor Award.

The NTCA Ring of Honor Award is a lifetime achievement award that recognizes NTCA contractors and associate members whose efforts have helped grow the association and assisted in achieving its objectives. Recipients are chosen by NTCA executive officers.

Martin Brookes, president of Heritage Marble & Tile Inc. and second vice president of the NTCA Board of Directors, said Bettiga was chosen because of his dedication to the tile industry and the tile installation trade. “Bart has demonstrated both leadership and friendship that has advanced the NTCA into a world-class trade association. His relentless energy and passion for the tile and stone trade is remarkable and he is a true asset to the industry.”

Bettiga has been NTCA’s Executive Director since 2002 and also serves as publisher of its publication, TileLetter. Having over 30 years of experience in the tile and stone industry, he is also a well-known speaker and author on the distribution and installation of ceramic tile and natural stone. During his tenure at the NTCA, the association has gained over 1,000 members.

Bart Bettiga

He [Bettiga] has grown the NTCA to an incredible size, most importantly in value to the membership,” said John Cox, president of Cox Tile, Inc. and NTCA Board Advisor. “Joe Tarver took the NTCA to one level and Bart has certainly taken it to heights well beyond anyone’s expectations.”

Jim Olson, assistant executive director of the NTCA emphasized how Bettiga’s leadership style and forward-thinking have been integral to the growth of the association over the last 16 years. “Bart has led the NTCA with ideas that bring value to our members and grow the association. He is constantly thinking of ideas and ways to give back to the contractors who make this industry so great.”

Bettiga will be the first active NTCA executive director to receive the honor in the award’s 14-year history. In 2007, the award was bestowed upon past NTCA executive director emeritus Joe Tarver. Tarver was executive director from 1972-2002 and the creator of NTCA Reference Manual and the NTCA workshops. Other past recipients include John Cox of Cox Tile, Scott Carothers of CTEF, Don Scott and Robert “Bob” Robertson of David Allen Company, and Harold Turk of Dal-Tile.

“His inclusion in the Ring of Honor is an award showing that his peers have recognized how hard he has worked and there is nothing more honorable and prideful than what this award represents,” said Cox.

Bettiga will receive the award on October 30, 2018 during the Industry Awards Gala at Total Solution Plus in Grapevine, Texas.

LATICRETE hosts MVPs on trip to Washington’s San Juan Islands

On September 29, LATICRETE’s Adam Marks and Backroads Adventure Tour leaders welcomed the company’s Most Valued Partners (MVPs) to the Pacific Northwest Seattle for a five day biking and hiking adventure.  The MVP program is an industry contractor rewards program that offers not only many opportunities to earn and spend points and receive discounts, but also allows members to redeem points for industry dues and memberships, provide access to LATICRETE Support and Training Teams and enjoy exclusive adventure travel opportunities like this one.

LATICRETE’s Adam Marks (l.) and David Rothberg were hosts of the MVP adventure excursion.

The welcome reception with MVP guests.











MVPs from Bedrosians, P.S. Wholesale Floors, Inc., Tiede Zoeller Inc., Spectra Contract Flooring Atlanta and Tampa, LineSync Architecture, Garden State Tile, Western Tile and Marble, Kate-Lo, Dimensional Marble & Tile, Inc., and NTCA took part in the trip.

The group met Backroads trip leaders during an Italian dinner, and received an overview of the coming days.  The group made plans for biking, hiking, kayaking or simply strolling quaint harbor towns.

The group assembles with a guide for a hike.

Setting up on day one for the bike tour.










Those who chose biking (including NTCA’s assistant executive director Jim Olson and wife Mary Shaw-Olson, NTCA ad sales rep), were outfitted with expert biking guides, and bikes with state-of-the-art GPS to help pilot the riders along rolling hills and the back roads of the San Juan Islands.

The biking group began with a shuttle from Seattle to LaConnor, then biked 21 miles to Anacortes.  A one-hour ferry ride brought them to Orcas Island, the most mountainous of the San Juan archipelago.  They shuttled to the historic village Eastsound, a charming community filled with galleries, boutiques, restaurants, cafes and bookstores.


Mt. Baker.

Day two began with a challenging bike ride to Moran State Park, followed by a choice of hiking or biking Mount Constitution, an elevation of 2,100’.   Every route provided riders with breathtaking views of Canada’s coastal mountains, snow-covered Mt Baker, the Olympic Peninsula and the islands of the Puget Sound.  The evening included a special event at Red Rabbit Farm — set in a the middle of a field – a unique farm-to-table dinner featuring local produce and meats.

Tuesday biking options began at the edge of Turtleback Mountain, up Enchanted Forest Road, through a thick forest of Douglas fir and western red cedar trees.   After a barbeque lunch, the group boarded a chartered boat in search of seals, porpoises, eagles and the magnificent orcas.

The tour stopped next on the island of San Juan with a stay at Friday Harbor.  Hotel Friday Harbor offered panoramic views of the fabled harbor. LATICRETE’s David Rothberg and his wife Nan graciously hosted a dinner at the Friday Harbor House.  After the farewell dinner, some of the group convinced the restaurant to close the doors and turn up the music so they could to dance in the restaurant lobby!

Friday Harbor

Whale watching









The last day included a ferry ride to Lopez Island, then a tranquil 16-mile ride through picturesque farmland and gentle hills.  After a tasty lunch in Lopez Village the group shuttled to board a ferry to Anacortes, where they said their goodbyes to new and old friends and our skilled Backroads leaders.


Registration and housing for Coverings 2019 in Orlando is now open






Free registration for Coverings 2019 is now open. Connect with colleagues and discover the best in tile & stone in Orlando at the Orange County Convention Center, April 9-12.

After completing your registration, you will automatically be prompted to book your hotel. To view the current Orlando options including show specific amenities, visit our Hotels page.

Coverings 2019 has partnered with select hotels in Orlando to offer room rates ranging from $99.00- $285.00/night (single/double occupancy, excluding taxes and fees). These are the lowest rates available guaranteed and only available to Coverings participants booking through our conference website.

To view the current Orlando options, visit our Hotels page.

Experient is the official housing provider for Coverings 2019. We have been made aware of other housing companies or travel agencies that may be aggressively pursuing you, or your company, to book guest rooms through their company at supposedly significant discounts. Please be vigilant if approached by any company or service other than Experient that implies or claims to be an official housing provider of Coverings 2019. Learn More


NTCA goes to Washington for NHCA Legislative Summit

NTCA & NHCA share concerns with Castro

NTCA Technical Trainer Luis Bautista meets with federal legislators to address construction issues

Bautista meets Rendon of Regional Hispanic Contractors Association Board of Directors

Dave Rendon, Regional Hispanic Contractors Association Board of Directors, (L) meets with NTCA Trainer Luis Bautista in Washington D.C.

In late September, NTCA Technical Trainer Luis Bautista, along with wife Susan, took part in a legislative summit of the National Hispanic Construction Association (NHCA) in Washington, D.C. The NHCA is a non-profit 501(c)6 membership organization, representing over 4,500 companies across the country that are directly affiliated with NHCA chapters. Collectively these chapters reach over 35,000 Hispanic-owned construction firms through marketing, newsletters and social media networks.

For two days, NHCA representatives  and attendees met with federal lawmakers and staffers from offices of various representatives and Congressmen to express concerns and request support with several issues, including labor shortages, qualified labor training and education, as well as construction safety, funding and issues regarding small business and immigration.

Bautista meeting with with Representative Joaquin Castro

Bautista and NHCA shared with Representative Joaquin Castro concerns about labor shortage and need for vocational training, recruitment and apprenticeship.

Bautista, along with other Summit attendees, met with the offices of U.S. Representative Joaquin Castro of Texas, Senior U.S. Senator from Texas John Cornyn, U.S. Representative Mark Meadows of North Carolina, U.S. Representative from Colorado Jared Polis, and U.S. Representative Diane DeGette of Colorado.

Those attending the legislative luncheon were updated on construction industry issues by representatives from the Hispanic American Construction Industry Association (HACIA), National Association of Home Builders (NAHB), Society of Hispanic Professional Engineers (SHPE), and the National Association of Minority Contractors (NAMC), among others.

“We learned of the possibility of higher education scholarship funds being permitted for vocational  training,” Bautista said. “We learned that the top three states construction accidents and fatalities are Texas, California and Florida — in that order. They are also the top states with Hispanic workers and are in need of safety and qualified labor training.”

Bautista (at right) at the Legislative Summit luncheon.

Bautista (at right) at the Legislative Summit luncheon.

NTCA is assessing the possibility of conducting trainings through various local state chapters of the NHCA in Dallas/ Fort Worth, Washington D.C., North Carolina, Georgia, Arizona, Florida, Colorado and California, Bautista said. “Those local chapters in the various states could promote workshops in their area to their Hispanic contractor members,” he added.

In addition, NTCA may partner in future legislative summits and NHCA events to brainstorm with other construction industry players (i.e. roofing) regarding apprenticeship, training and education strategies.

“We plan to contact the NHCA president who lives in Dallas when we return to discuss further how the NTCA may be able to work with the in NHCA,” Bautista said.

NTCA member Evergreen Tile & Stone suffers huge loss: how to help

On September 11, Pavlo (aka Pasha) Starykov of Star Tile & Stone, LLC reported on the “NTCA Members Only” Facebook group that his good friend and NTCA member 39-year old Andrey Zelenko suffered a terrible tragedy. Zelenko went on a boat trip on the Columbia River with his wife, 41-year old Natalia (aka Natasha), on Sunday, September 2. Unfortunately their boat collided with another boat beneath the Camas Slough bridge and Natasha was killed. Andrey sustained serious injuries.   (


Starykov said that currently, Andrey is in stable condition as he is slowly recovering, and has learned of the loss of his wife, who “who was his best friend on earth.” Starykov said, “He doesn’t know yet how he will live without her. His friends and relatives are with him all the time at the hospital. The full physical recovery will take at least 3-4 months. If you could say a few words of support, I will read it to Andrey.”











Andrey’s friends and relatives have set up a fundraiser to aid with funeral costs, and all the costs that will incur with medical treatment and time away from work for him, Starykov said. Monetary gifts are very much appreciated but they are asking for everyone to please pray for Andrey to recover and for God to carry him through this the most difficult time in his life. To donate to the fundraiser, visit:

Andrey is the owner of Evergreen Tile & Stone, LLC (Gladstone, Ore.), with wife Natasha. The company joined NTCA in April during a workshop hosted by Robb Roderick in Portland. He had been considering taking the CTI test.

Roderick recently visited Andrey in Portland where he is undergoing physical therapy for recovery from broken leg and ribs, shoulder dislocation, punctured lung and several lacerations.

Roderick said, “Andrey has a deep faith which is sustaining him during this dark and terrible time. He is unable to install tile in his present condition. So If any of you have extra money and would like to help support Andrey during this time of recovery there is a gofundme page set up for that very purpose (link above). The NTCA has already donated to this cause. But, more important than financial support, continue to support Andrey with your thoughts and prayers, which could be the greatest gift and the best medicine he could receive during this time of healing.”

TCNA applauds 10% tariff on Chinese tile – seeks 25% tax

The over $16 billion of Chinese goods subject to 10% U.S. tariffs earlier this year were recently joined with a new spate of Chinese products targeted with the tariffs. These taxes are set to go into effect on Monday, September 24. They will increase to 25% in January if no agreement is reached with China.
Among these new $200 billion of Chinese goods are Chinese tile products which include glazed and unglazed ceramic, porcelain and glass.
Eric Astrachan, TCNA Executive Director

Eric Astrachan, TCNA Executive Director

Eric Astrachan, executive director of the Tile Council of North America (TCNA)  joined more than 350 individuals who testified before the Trade Commission in Washington, D.C. in August about the tariffs. Many expressed concern that tariffs would affect downstream prices for consumers. But Astrachan took a pro stance, stating that tariffs would have a protective effect on domestic production, U.S. jobs and imported tile from other countries. In addition, he cited problems with Chinese tile mislabeled as porcelain, intellectual property theft and dumping tiles – selling them at below cost. Listen to the podcast at:

Higher tariffs help U.S. production

On a more recent edition of NPR Marketplace Morning Report on September 18, Astrachan went into greater detail with host Kai Ryssdal, explaining why he’d like even higher tariffs than the current 10% duty. He reiterated the dumping issue with Chinese tiles.Plus he said he’d like to see the 25% tariff enacted to help level the difference in price between Chinese tiles and those produced domestically or imported from other countries. His view is that tariffs on Chinese tile would protect domestic jobs and U.S. industry. He went into detail about copying of designs that has been a hallmark of Chinese intellectual property theft, and how that hurts domestic producers.

No effect at consumer level on tile prices

However, Astrachan reassured Ryssdal and listeners that tariffs on Chinese tile goods would not affect the consumer, due to the tile industry’s  robust domestic production and import stream.
To listen to the full interview, visit and scroll to the September 18 “The use-it-or-lose-it season” episode, starting at the 3:55 time mark.
In a recent letter to TCNA members and colleagues, Astrachan thanked members who submitted supportive comments as well as the TCNA government relations team in DC.
“We understand and sympathize that 10% duty, and especially the potential 25% duty scheduled for 2019 (if no resolution with China), can negatively impact members’ tile lines being sourced from China, and we regret that impact on members,” he continued. “This was offset by the supermajority position that tariffs were appropriate based on much more than economic issues: specifically, our opposition to false labeling (non-porcelain tiles sold as porcelain), Chinese copying of popular designs, and dumping.”

Return of the National Installation Competition to TISE 2019

Sep 19, 2018 – Dallas, TX

The industry has asked and The International Surface Event (TISE):  SURFACES | StonExpo/Marmomac | TileExpo has answered, as the return of the National Installer of the Year Installation Competition (The Nationals), Wednesday through Friday, January 23-25 in Las Vegas, is announced at TISE 2019. Installers across all aspects of the floor covering, stone, and tile industry are encouraged to submit their installation projects into The Nationals now!

“At CFI, we are deeply connected to the pulse of the installer community. Since 2003 when the installation competition went away, we have received inquiries every year about the desire for this incredible contest to return. It is an amazing opportunity for installers to highlight their knowledge, their training, and the amazing projects they work on all year behind the scenes,” says Robert Varden, Executive Director, International Certified Flooring Installers Association “CFI”. “I am thrilled that TISE has partnered with CFI to make this program return, and we are looking forward to reviewing all the submissions.”

A panel of judges will be reviewing project submissions from around the country and selecting the top 3 finalists in each installation category to compete LIVE in The Nationals competition at TISE. There are three installation categories including carpet, stone/tile, and wood. Submissions close October 15. Finalists will be selected by November 15.  >> installers, submit your entry now

“With the focus on the importance of installation in the industry, we knew this was the perfect timing to bring back the competition. We are honored to highlight the hard working community of installers at The International Surface Event,” says Amie Gilmore, CEM, Director of TISE, “and can’t wait for the exciting LIVE challenge on the show floor. It is our goal that this promotion both showcase the incredible work happening in the industry now while also bringing national exposure to the need for more trained professionals in this career segment.”

The industry is invited to watch the nine selected finalists LIVE right on the show floor as they show off their talent and skills in a set of product installation challenges, each in their own pre-constructed pod. The winner of the LIVE installation contest in Las Vegas will be crowned The National Installer of the Year, receive a prize package, and own incredible bragging rights in the industry and to their customers.

Industry manufacturers interested in sponsoring the National Installer of the Year Installation Competition should complete the TISE marketing activation request form to be contacted by the TISE team. Thank you to our current sponsors, the International Certified Flooring Installers Association “CFI” and ProInstaller Magazine.

PietraArt Premier Marble from Florida Tile

PietraArt Premier Marble from Florida Tile offers an expressive collection of natural stones meant to inspire and empower today’s design leaders

Lexington, KY: September 17, 2018 ¾ Florida Tile introduces PietraArt Premier Marble.

Like the great masters throughout history, today’s interior designers use marble to create stunning masterpieces – spaces that define luxury, quality, and a timeless aesthetic that is at once current, yet made to trend beautifully into the future.

Used as the foundation for both residential and commercial destinations, PietraArt Premier Marble is an extraordinary example of nature’s beauty that will provide matchless versatility and elegance for decades.

According to Florida Tile Director of Marketing, Tressa Samdal “Florida Tile selected this exquisite line of natural stone to offer the most desirable sizes in the most desirable colors.  It fits perfectly within our brand and gives our customers an extensive array of tile choices.”

Graceful movement and unique nuances of the veining found in this line are poetic and distinctive. The broad range of color along with either polished or honed finishes provide options that will set any project apart.

Eight elegant stone choices, each with unique flare and personality, are available in varying field tile sizes.  The line has seven sizes of field tile, nine mosaics, as well as pencil and chair rails. The range of choice and style make this collection the answer to all of your natural stone needs.

Samdal adds, “Natural products are always beautiful and interesting because each piece installed is truly unique.”

To create an environment that exudes sophistication and refinement, only the natural artistry PietraArt Premier Marble from Florida Tile will do.


Florida Tile is a fully owned subsidiary of Panariagroup, a publicly owned company traded on the Milan Stock Exchange (MILAN: PAN IM). Panariagroup is a leading manufacturer and distributor in over 60 countries around the world with six manufacturing sites in Italy, Portugal and the USA and nine brands positioned in the high-end of the market. 

NTCA Position Statement Library

Are you aware that the NTCA website has a Position Statement Library (formerly known as the Consensus Document Library) at your disposal? To visit this growing resource, enter in your browser or click the Education & Certification link at and scroll down to NTCA Position Statement Library.

This new resource puts critical documents at your fingertips, including position statements and white papers on a range of industry issues on underlayments and subfloors, tile assemblies and grout joints, and types of tile. More papers will be added as they become available.

There’s a continually expanding list of papers and documents in the library, but the ones we want to draw your attention to are the documents that make up the Silica Exposure Control Plan. The recent OSHA ruling on respirable crystalline silica has marked a sea of change in the way many contractors do business in order to meet these new government requirements and ensure safe use of silica-containing materials for themselves and their employees. 

The Silica Exposure Control Plan includes the following informational and compliance-oriented documents and resources:

Silica Exposure Control Plan:

  • Respirable Crystalline Silica
  • OSHA Silica Compliance Overview
  • Silica Exposure Plan
  • OSHA Silica Compliance Guide
  • Silica Compliance Checklist
  • Silica Written Exposure Plan

Visit the NTCA Position Statement Library and view the Silica Exposure Control Plan documents. In the spirit of education and information sharing, NTCA offers this resource as a free service on its association website. Take a look today!

Richard Maurer transitions to Outside Consultant for Noble Company

After 24 years as Director of Marketing & International Sales with The Noble Company, Richard Maurer moved to the position of Outside Consultant for the company in July.

Those familiar with Noble Company will recall the warm, friendly presence of Director of Marketing & International Sales, Richard Maurer, at many industry events. Indeed, this editor has had the pleasure of working with him over the years and always enjoyed his kind personality, gentle humor and gracious smile. 

After 24 years in this role, Richard Maurer transitioned to the role of Outside Consultant for the Noble Company this past July.

Richard started out in the world as a graduate of UCLA with a B.S. degree in Finance, and has over 40 years of sales and marketing management experience between Noble Company and Dow Chemical Company. After his college graduation, Richard honorably served his country in Vietnam, earning a Purple Heart. 

“I have had a broad range of life experiences ranging from being an infantry Lieutenant in Vietnam to Regional Sales Manager at Dow Chemical Company,” Richard said. “However, I’ve worked longer in the tile industry at Noble Company than anywhere, learned more, and enjoyed it more.”

Richard has given presentations and authored articles on issues related to NobleSeal® sheet membranes, such as moisture problems and mold mitigation, sound insulation for ceramic and stone tile flooring, and protecting thin-set tile from cracking.

Richard and his son, Michael Maurer, at Noble Company.

Richard is known for his quick wit and willingness to talk to anybody to try to solve their issues. And it brought Richard much joy that his son, Michael – the apple of his eye – is Chief of Security of the Noble Company.

Noble Company managers and employees have fond remembrances of the time spent working with Richard. Here are just a few of their comments:

Paul Kik, Sr.,
President Emeritus

For nearly a quarter century, Richard has brought his skills and willingness to get the job done at Noble. I have always admired Richard’s ability to listen to our customers and be their advocate. The relationships Richard created in the industry played a significant role in Noble’s success. Richard’s son Michael was also a daily blessing for everyone in the office. His daily rounds always offered a big smile, often with a joke or two and occasional traffic report. We wish both Richard and Michael our best.

Lynnette Bloomberg,
C.O.O. Emeritus

Noble was fortunate to have Richard join our team in 1993. He is a unique individual who has top-notch marketing skills and the ability to understand and communicate – both verbally and in writing – the technical aspect of our products. He has been a very dedicated employee and genuinely liked to help customers. His quick wit and all around fun personality will be greatly missed on a daily basis in the office, and he is wished an abundance of blessings as he spends more time with family and friends.

The Noble Team at Coverings 2016: Left to Right: Dave Wormmeester, Nelson Wilner, Richard Maurer, Lynnette Bloomberg, Pat Delahanty, Dean Moilanen, Jon Outcalt.

Dave Wormmeester,
Vice President of Sales & Marketing

Richard has an outstanding way of connecting with people. When people would call in with technical questions or concerns, Richard would spend just as much time in getting to know the people as he did in helping to resolve their issues. His compassion and concern about everyone he encountered will be missed, and we wish him nothing but the best as he enjoys his family and friends in retirement.

Eric Edelmayer,
Director of Div. 9 Sales & Contractor Training

It has truly been a pleasure to work alongside Richard, from the first day he showed up at a company meeting in Sky Valley, Ga., until the last day he walked out of the building. His input into so many of Noble Company product offerings during their development was instrumental to their success. He truly is one of those people that nobody has anything negative to say about and has always gone above and beyond what is expected.

Dean Moilanen,
Director of Architectural Services

There are those stellar performers who choose to keep a low profile. Their consistent levels of superior performance are often unnoticed…ironically, their steadfast, unassuming levels of excellence are so “normal” they become routine.

Richard Maurer exemplifies such excellence. Over the years, his contributions to Noble Company and to Noble’s loyal customers have been truly immeasurable.

He has been a friend and mentor to me, and I will always be grateful for the time we spent together and the knowledge he imparted. 

1 2 3 4 5 115