Walk This Way with Waterworks Boulevard Collection

Waterworks is the ultimate destination for luxury products that elevate baths & kitchens from functional to unforgettable, and the brand’s Boulevard collection is no exception. Inspired by 1930s silver serviceware, the 22-piece line — including bath fittings, fixtures, hardware and accessories — boasts strong silhouettes, lavish scale and elegant decoration. Carefully and authentically crafted by artisans, the entire offering transcends trends to stand the test of time with precise proportions and crisp curves. Boulevard is stocked in Chrome, Nickel, Unlacquered Brass and Matte Nickel. Among the standout selection (shown left to right): the Boulevard Low Profile Three Hole Deck Mounted Lavatory Faucet with Crystal Lever Handles, Boulevard Glass Round Two Leg Single Washstand, Boulevard Low Profile Concealed Tub Filler with Handshower and Metal Cross Handles, Boulevard Wall Mounted Three Piece Paper Holder, and Boulevard 1 ½” Knob. For more information about Waterworks and its luxury bath and kitchen offering, visit www.Waterworks.com, or social media channels (Instagram, Pinterest and Facebook).

TCNA Announces Ceramic Alliance, Seeks to Maximize EHS Resources for the Ceramic Industry

Tile Council of North America (TCNA) has launched The Ceramic Alliance to begin working with other associations and companies in the ceramic industry on interests common to all ceramic sectors, especially brick, refractories, roof tiles, and ceramic tiles. Through The Ceramic Alliance, members can share concerns, ideas, questions, solutions, and expertise on topics where individual resources may be scarce.
“Together, we provide a strong voice to ensure that the ceramic industries’ perspectives are loudly heard by regulators and legislators,” said Susan J. Miller, TCNA’s Director of Environment, Health, and Safety Engineering Services.
The Ceramic Alliance participates in DC-based coalitions (e.g., Clean Air Forum, NAM workgroups, SBA Roundtables) and compiles information to create a digest of documents and activities of environment, health, and safety (EHS) importance. This information is distributed regularly through The Ceramic Alliance to provide members the opportunity to influence EHS regulatory programs early in their development, when more substantive input and flexibility is possible.
EHS areas of interest include EPA initiatives, such as National Ambient Air Quality Standards (NAAQS), New Source Review (NSR), MACT/Residual Risk, Waters of the US, Greenhouse Gas (GHG)-related programs, OSHA’s Silica standards for construction and general industry, and reporting procedures required by EPA, OSHA, and other agencies, and will expand to additional EHS areas recommended by members.
The Ceramic Alliance achieved an early success in a recent meeting with OSHA, which agreed to add tile splitters (score and snap cutters) to the list of activities that do not require monitoring for silica exposure.
“Our staff will continue to work with OSHA on other clarifications and safety programs,” said TCNA Executive Director, Eric Astrachan. “This is a key example of how the collective voice of The Ceramic Alliance can have a major impact.”
For more information on The Ceramic Alliance, please contact Susan Miller ([email protected]).
About Tile Council of North America (TCNA)
TCNA is a trade association representing manufacturers of ceramic tile, tile installation materials, tile equipment, raw materials and other tile-related products. Established in 1945 as the Tile Council of America (TCA), it became the Tile Council of North America (TCNA) in 2003, reflecting its membership expansion to all of North America.
The Tile Council is recognized for its leadership role in facilitating the development of North American and international industry quality standards to benefit tile consumers. Additionally, TCNA regularly conducts independent research and product testing, works with regulatory, trade, and other government agencies, and publishes installation guidelines, tile standards, economic reports, and promotional literature.

The LATICRETEⓇ STONETECHⓇ product line is getting a fresh new look!

After extensive market research among distributors and end users, LATICRETE has revamped its STONETECHⓇ product line packaging to communicate what the products are and do more quickly and clearly to better serve its customers.
What’s new?
  • New labels to identify product categories within the line: 
    • Green labels are for Cleaners
    • Red labels are for Enhancing Sealers
    • Yellow labels are for Natural Look Penetrating Sealers
  • Updated product claims to more clearly communicate core features and benefits
  • The bottles were redesigned to improve existing induction seals for sturdier packaging; spray bottles and tops will now feature a semi-locking mechanism
  • Informative icons have been added to identify safe products that are water of solvent-based, no VOC or low VOC
  • New product guarantee icon to reassure customers that LATICRETE stands by its products; several products have updated warranties
Please note, this is strictly a packaging design change. The formulas and performance of each of the products remain the same.
The newly designed products are available starting today.



(ARLINGTON, VA—March 28, 2019) Coverings (coverings.com), the largest international tile & stone exhibition and conference in North America, will offer more than 50 educational opportunities to attendees of the 2019 show. Through this robust lineup, leaders in the tile and stone industry will provide daily education and trend insights during the April 9-12 show at the Orange County Convention Center in Orlando.

Coverings’ in-depth educational offering is designed to keep tile and stone professionals current and provide a competitive edge in today’s fast-paced market. Open to all attendees and exhibitors and free of charge, the 2019 educational program includes 60- and 90- minute CEU-accredited sessions, 20-minute quickfire and “byte-size” presentations as well as live demonstrations dedicated to a wide range of professionals including architects and designers, fabricators, builders, installers, fabricators and more.

Coverings 2019 featured programming will include new content and bring back attendee favorites, with key industry leaders and the following topics:

Tuesday, April 9, 8:30-9:30 AM

“Color in the New Era: Trends, Twists and Tweaks” will forecast color and design trends for 2020. Presented by Leatrice Eiseman, Executive Director of the Pantone Color Institute and the Eiseman Center for Color Information and Training, programming will highlight the notion that muted and vibrant tones can co-exist and that a traditional style tweaked with futuristic touches can provide a sense of familiarity with a unique or contemporary perspective.

Tuesday, April 9, 8:30-9:30 AM

Wednesday, April 10, 9:30-10:30 AM

Bart Bettiga, Executive Director of the National Tile Contractors Association, and Jim Hieb, CEO of The Natural Stone Institute will moderate “Town Hall Meeting – Residential: What Homebuilders & Specifiers Are Saying About the Tile & Stone Industry” and “Town Hall Meeting – Commercial: What General Contractors & Specifiers are Saying About the Tile & Stone Industry.” Both meetings will explore industry insights, with the first session examining from a residential perspective and the second from a commercial  perspective. On Tuesday, April 9, tile installers and stone fabricators will gain perspective on what home builders and design professionals expect from their partners on residential projects. On Wednesday, April 10, general contractors and design professionals will share their insights for tile installers and stone fabricators for commercial project success. A roundtable discussion will follow both Town Hall sessions.

Tuesday, April 9, 8:30-9:30 AM

“Trump, Tariffs and Taxes: What’s Next for Your Business” will take a look at trade policies and explore how businesses will be affected over the next few years. Gene Marks, Columnist for The Washington Post and Owner of Marks Group, will take a deep dive into the issues attendees know and those they don’t, including on update on USMCA/NAFTA 2.0, EU negotiations and China tariff negotiations. The session will also highlight potential global trouble spots that may impact the tile & stone industry.

Wednesday, April 10, 8:00-9:00 AM

James Dion, President and Owner of Dionco Inc., will provide insights on how retail is evolving and how companies can continue to thrive amidst consumers’ changing shopping patterns. Dion will discuss new innovations and technology, as well as those that have the potential to become a part of the marketplace in a session titled, “E-Commerce, M-Commerce, Conversation Commerce, Brick & Mortar: Customers’ Many Ways to Get What They Want – How to Deliver On All.”

Wednesday, April 10, 1:30-2:30 PM

“Transparency Trilogy Part I: Transparency in Materials” will be a panel discussion between Bill Griese, Director of Standards Development & Sustainability Initiatives at The Tile Council or North America, and Luciano Galassini, Deputy Director of Confindustria Ceramica, moderated by Kadie Yale, Founder of Designology Co*Operative. The trio will discuss the ingredients from which tiles and related installation materials are most commonly made and their health attributes compared to other flooring materials, as well as why today’s consumers and specifiers are so passionate about material components and how they’re reported.

Wednesday, April 10, 8:30-10:00 AM

Alena Capra, Coverings Industry Ambassador and Owner of Alena Capra Designs, and Ryan Fasan, Design and Technical Consultant for Tile of Spain, join Scott Conwell, FAIA LEED-AP CSI CDT, Director of Industry Development at the International Masonry Institute for “Right Product, Right Usage, Any Place.” This hands-on session will feature discussion to bring attendees up to speed with the latest product offerings and how to utilize them to create the best effect in specifications. The session will explore the myriad of options available today through the lens of health, safety, ROI and ease of ownership for clients.

Thursday, April 11, 2:00-3:00 PM

“Global Tile Trends,” presented by Ryan Fasan; Cristina Faedi, Manager of Promotional Activities at Ceramics of Italy & Cersaie; and Lindsey Waldrep, Vice President of Marketing at Crossville Inc., facilitates a discussion of the latest trends. Taking a look at innovative designs, techniques and materials, the session will analyze how to transform installations. A new Global Tile Trends Tour, led by Alena Capra, will commence following the presentation.

To learn more about educational offerings and create a personalized schedule, visit coverings.com.


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Twitter: @Coverings, #Coverings2019

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LinkedIn: linkedin.com/groups?mostPopular=&gid=1693367

Blog: coverings.com/blog

Coverings 2019 takes place April 9-12 at the Orange County Convention Center in Orlando, FL. For more information, visit coverings.com or contact Taffy Events, Coverings Show Management, 703-539-5504.

Ironrock Capital Inc. Hires New Senior Vice President, Operations

Daniel Marvin, MAPEI’s former Director of Technical Services, will now lead Ironrock’s Operations


Canton, Ohio – April 1, 2019 – Ironrock Capital Inc. is pleased to announce the hiring of Daniel Marvin as Senior Vice President of Operations.

Dan Marvin

Dan Marvin

In his new position, Marvin will head up the company’s operations to maximize efficiencies, quality and performance. He will also work with senior management to grow the company and expand its leadership position in the quarry tile and thin brick markets. Marvin will also oversee all technical issues, champion new product development efforts and assist with the company’s marketing and green initiatives.

Marvin will continue to serve on industry-related committees including Tile Council of North America, American Society for Testing and Materials, American National Standards Institute, American Ceramic Society, Precast Concrete Institute, and Tilt-Up Concrete Association.

Marvin brings more than 29 years of experience in the ceramic tile industry to his new role. Most recently he has served as Director of Technical Services for MAPEI Corporation where he led a department of 40+ people providing technical services including education and complaint investigation across the US. Previously, he was the Director of Quality and Technical Services for Florida Tile, Inc. where he worked to develop new and innovative product lines and worked with production to address quality issues. He has a Bachelor of Science in Ceramic Engineering from Alfred University.

“I am thrilled to have Daniel join our team,” said Guy Renkert President and CEO of Ironrock. “His knowledge and experience are second to none, and Ironrock is lucky to have him. I look forward to working with Dan and taking Ironrock to the next level.”





Download the Coverings Mobile App

Download the Coverings mobile app and never miss a session, booth visit or event!

If you have already planned your itinerary with the online planner, download and sync the app to your personalized planner by tapping the orange button on the app home screen and your login.

Coverings 2019 Mobile App Features

  • Sync your online planner seamlessly in the app
  • Build a personalized schedule by bookmarking exhibitors, sessions, and products to access via the My Schedule icon
  • Locate sessions and exhibitors on the venue maps
  • Map the best route to visit your bookmarked exhibitors with the My Route icon
  • Stay organized with up-to-the-minute exhibitor, speaker, and event information
  • Take notes and provide real-time session feedback
  • Sync the app with your planner and across your devices with multi-device sync
  • Receive important real-time alerts and event updates from the show organizer
  • Publish a profile to network with 26,000+ of your industry peers

Many Ways to Download the App

CLICK: Use this link while on your mobile device to access the app

SCAN: Use your device’s QR code scanner to quickly find the Coverings app

SEARCH: The App Store or Google Play for “Coverings Show”

If you already have the Coverings 2018 app on your device, tap “Exit to show list” from the dashboard. Choose Coverings 2019 then tap download.

Prepare Before You Arrive — Online Planner

Log in with your Coverings registration ID to create your personalized planner on your desktop now by adding your favorite booths, sessions and events.

Then before the show, download the Coverings mobile app and sync your personalized itinerary by tapping the orange button on the app home screen.

Anatolia Tile + Stone again recognized as one of Canada’s Best Managed Companies

Toronto, Canada: March 25, 2019 –Anatolia Tile and Stone is honored to be named one of Canada’s Best Managed Companies for a third time and second year consecutively. Sponsored by Deloitte, CIBC and Canadian Business magazine, this exclusive prize is Canada’s leading business awards program.

Anatolia Tile+ Stone Showroom, Toronto

First recognized by Deloitte in 2008 as one of Canada’s 50 Best Managed Companies, Anatolia has been awarded again for its outstanding business performance and sustained growth with the prestigious Canada’s Best Managed Companies designation. The 2019 Best Managed award winners are amongst the best-in-class of Canadian owned and managed companies with revenues over $15 million demonstrating strategy, capability and commitment to achieve sustainable growth.

“Best Managed companies deserve recognition for their entrepreneurial approach to excelling in an uncertain economic climate. They truly bring out the best in Canadian business leadership,” said Lorrie King, Partner, Deloitte and Co-Leader, Canada’s Best Managed Companies program.

Since 1993, Canada’s Best Managed Companies recognizes Canadian-owned and managed companies for innovative, world-class business practices. Every year, hundreds of entrepreneurial companies compete for this designation in a rigorous and independent process that evaluates the caliber of their management abilities and practices.

“Being amongst the best in class requires more than financial performance,” said Peter Brown, Partner, Deloitte and Co-Leader, Canada’s Best Managed Companies program. “Achieving sustained growth and strong overall business performance is the result of the combined efforts and commitment of the entire organization.”

The Best Managed program is sponsored by Deloitte, CIBC, Canadian Business, Smith School of Business, and TMX Group.


NIOSH Silica Webinar Planned for May 14

Oberlin, OH, March 27, 2019—The National Institute for Occupational Safety and Health (NIOSH) will be hosting a free silica safety webinar on Tuesday, May 14 at 11am PST. Designed for stone countertop fabrication employers, the webinar will describe the dangers of silica exposure, outline employer requirements to comply with OSHA’s Respirable Crystalline Silica Rule, and offer methods employers can use to protect workers.

During the webinar, representatives from OSHA, NIOSH, and the California Department of Public Health will provide information related to silica exposure, including health risks, methods to protect employees from silica dust, and OSHA requirements. Two Natural Stone Institute Accredited members, Jonathan Mitnick (CCS Stone) and David Scott (Slabworks of Montana) will provide practical tips on controlling worker exposure to silica dust and share the steps they took to ensure their shops were OSHA compliant.

Mark Meriaux, Accreditation and Technical Manager for the Natural Stone Institute commented: “It is important for fabricators to comprehend the health risks involved with silicosis, both personally and for employees, and to understand what can be done to minimize the risks. There is currently at least one documented case of silicosis in California tied to a fabrication shop, so now is the time to get this message out to fabricators. We look forward to working with NIOSH to share this message.”

To register for this free webinar, contact [email protected] or visit www.naturalstoneinstitute.org/NIOSH.





Mansfield, Massachusetts. The Belknap White Group (BWG), one of America’s leading full-service flooring distributors, has announced it will be stocking American Olean’s latest porcelain tile Collections — Waterwood™ and Sunset Falls™.

Inspired by nature, these innovative collections will be available via BWG throughout all of Massachusetts, Rhode Island, Maine, New Hampshire, Vermont and parts of upstate New York. “Classic styles inspired by stone and wood… are what designers and homeowners are continuing to demand,” stated Dave Godlewski, Belknap White’s Vice President/Ceramic Division. “These ‘looks’ are portrayed at optimal levels by both of these ranges. And, Waterwood™ and Sunset Falls™ offer the strength and integrity only found in porcelain tile. Both series provide versatile choices suited for a wide range of commercial or residential applications.”

Waterwood by American Olean

Sunset Falls by American Olean

Rich graphics and texture come to life through the Waterwood™ collection, which pulls inspiration from the Bricola wood pillars that grace the waterways of Venice, which have been transformed by years of water exposure.  Emulating this unique wood, found in only one place in the world, it delivers a nontraditional oak appearance. Four different colors of porcelain planks in 8×40” or a 1 ½” hexagon mosaic are perfect complements for any forthcoming designs.



The calming effects of sunsets over the water set the tone with the Sunset Falls™ collection. This natural travertine stone-look porcelain series delivers classic style in several sizes, rectangular shapes and a herringbone mosaic. Offering design flexibility, tiles are available in three neutral colors and 12×24”, 6×18”and 4×12” sizes, as well as 9×12” hexagon mosaic sheets. For samples and pricing, please contact The Belknap White Group.



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