Marazzi To Open New Showroom In NYC

Marazzi is opening a new 5,000 square-foot showroom on 21st Street (between 5th and 6th Ave.), above NY Stone Manhattan – a resource for natural stone – and down the block from Artistic Tile and Cancos Tile & Stone.

The Marazzi showroom grand opening takes place Thursday, November 10 at 6:30 p.m.

Marazzi Showroom (at NY Stone Manhattan)
30 West 21st Street
New York, NY 10016

Crossville® Acquires the Building Products Branches of Master Tile in Texas and Oklahoma, Effective Immediately

Crossville, TN – Crossville, Inc. is pleased to announce its purchase of 10 locations of the Building Products division of Master Tile in Texas and Oklahoma. Added to its initial acquisition of Master Tile’s Eastern division locations in Central Florida in November of 2010, as well as previously acquired distributor locations in North Carolina and Alabama, Crossville now owns a total of 21 distributor locations.

“All locations will be officially changing their names to Crossville Tile & Stone,” says Crossville CFO Dewayne Galey. “This is an exceptional plus for Crossville,” continues Galey, “as the Texas and Oklahoma markets are recovering rapidly and there are great opportunities for expansion and growth in these areas. It also enables Crossville to offer the best service possible to the design and construction communities.”

Galey and Master Tile COO, Roger Hawkins, jointly released a statement assuring Master Tile customers that the change would not affect day-to-day business and that Crossville Tile & Stone would continue to provide them with the same product offering and expert attention they have enjoyed in the past.

Now celebrating its 25th anniversary, Crossville, Inc. manufacturers award-winning Porcelain Stone® and Design Solutions™ tile, and Natural Stone Collections for both residential and contract applications. Crossville® will “Elevate Your Space” by product, style and service innovation – now and in the future. Specifiers and owners can trust Crossville to perform. For more information about Crossville, contact Crossville, Inc. at 800-221-9093 or visit www.crossvilleinc.com.

New Profit Opportunity for Installation Contractors

Sealing offers protection for consumer, new revenue stream for contractors.
By Michael Sawicki, Miracle Sealants, Sales Manager

Have you recently purchased a new TV, computer or camera? How about a new appliance, a
refrigerator or stove? Maybe a new piece of furniture, a sofa, bed or recliner?
What do these purchases all have in common when you made the buying decision? I’ll bet the sales person offered you an extended warranty, service contract, or some other form of protection for your major purchase!

Customers are searching for best value, and want to be covered in case something goes wrong with their major purchase. And yet, when we install a new marble shower, porcelain tile kitchen, travertine lobby, etc., we typically say the job is done when we finish grouting, pack up our tools and drive away from the job. But times have gotten tougher, and the wait in between jobs has grown longer. How about looking at each job as an opportunity for additional sales and profits? At the same time, how about giving the customer better value with stain protection and maintenance cleaning?
Read more

IIEA C-course: How To Interpret New Trends

“Introduction to Trend Research” is the latest innovative e-learning course proposed by International Industry E-learning Academy (IIEA), the e-learning school for industry sponsored by Associazione Costruttori Italiani Macchine Attrezzature per Ceramica(ACIMAC). It teaches how to interpret current trends and use them to obtain a competitive advantage in the market.

The course can be accessed over the internet at any time of the day; it is an effective and economically advantageous alternative to classroom activities. It offers essential tools for decoding trends in progress in society and for using them to design and market products that meet consumer needs. The course provides keys for understanding megatrends, macrotrends, seasonal trends and fads, for analyzing the behavior of different generations of consumers, and for constructing effective moodboards.

Trend research has become a very important tool not for creatives, product designers, entrepreneurs and managers to enable fine tuning of company vision and market positioning; generating ideas for developing new concepts, and helping marketing and advertising personnel draw up communication strategies.
The course is led by trend hunting expert Valentina Durante.

For further information visit the internet site www.iiea-school.it.

AO hosts “The Proprietary Spec: A Blueprint”

American Olean recently hosted approximately 100 architectural reps in Tulsa, Okla., as part of an educational event that spanned two days in September. The meetings, titled “The Proprietary Spec: A Blueprint for Success,” brought together architects, designers and customers to discuss the latest developments in the industry and to provide customer insights into how to better do business.

A tour of the American Olean manufacturing plant also exposed attendees to American Olean’s focus on new and innovative technologies, including Reveal Imaging™, OutStand Technology™, infusion of Microban® Antimicrobial Technology, and the use of consumer recycled material content in the manufacturing process.

American Olean is dedicated to the commercial market with a strong portfolio of commercially focused products, including Shadow Bay, Terreno, Volcano Rock and Antissa Colorbody™ porcelains, launched in 2010 and Infusion™ Colorbody™ Porcelain launching in February 2011. More information is available at www.AmericanOlean.com .

AO Designer panel.jpg
The Architectural/Designer Panel Discussion at AO’s educational event in Tulsa. Shown (l. to r.) are: Melanie Vieux, WMB Architects; Lillian Giering, Gensler; Calista Fitzgerald, LRS Architects; Tiffany English, Ware Malcomb and Lauren McColl, Derivi Architects.

In Memory of Roy E. Gorton

Roy E. Gorton, age 74, passed away peacefully at home on August 26, 2010. He received a Bachelors of Science degree in Ceramic Engineering from Alfred University where he met Peg, his wife of 53 years. He spent his entire career in the ceramics industry and was a life member of the American Ceramic Society. He served as president of Aztec Tile and Mannington Tile, and as senior vice president of engineering of Metropolitan Industries, from which he retired in 2001. Gorton also served as president of the Tile Council of America from 1980 to 1982. Gorton is survived by Peg, three sons, three sisters and one granddaughter.

ScotchBlue Painter’s Tape Launches ScotchBlue & You Contest

ScotchBlue™ Painter’s Tape and Amy Matthews, host of DIY Network’s Sweat Equity, have launched a nationwide contest – ScotchBlue™ Brand & You: The Sweat Equity Crew – asking homeowners across America to submit a photo or video of a room in their home that’s in dire need of a facelift. One lucky grand prize winner will receive a room makeover valued up to $15,000 as well as an appearance on Sweat Equity with Amy Matthews. Twenty finalists will each receive a $250 Visa Gift Card.
 More information on the contest is available at www.ScotchBlueandyou.com. Submissions will be accepted through December 29, 2010.

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