Start the New Year with the Partnering For Success Program

Now in its seventh year, the Partnering for Success program from NTCA rewards contractors for membership in the world’s largest association dedicated to the tile contractor.

Participating manufacturer sponsors in the “Partnering for Success Program” feel so strongly about the value the NTCA provides its members, that they have committed to contribute free vouchers that more than offset investment in NTCA membership. That’s $1,500.00 in vouchers for products you use every day, just for joining NTCA! The value of these vouchers is above and beyond the investment in NTCA dues, so in addition to experiencing all NTCA has to 2012 Sponsorsoffer through membership, the Partnering for Success vouchers may actually enable you to make money as an NTCA member!

Participating manufacturers have authorized NTCA to provide vouchers for their products to be redeemed by NTCA Contractor Members, directly from the manufacturer or through participating distributors. Vouchers from each available product category will be provided to NTCA contractor members who have paid their dues. The combined value of all vouchers may be equal to, but not exceed, $1500. New and renewing Contractor Members will receive the vouchers they have selected; including technical information on the products being marketed.

Product categories may include the following: Backer board, setting and grouting materials, membranes, cleaning and sealing materials, tools, floor heating systems, and ceramic/porcelain tile.

Visit for details on vouchers from participating members Aqua Mix, Daltile, Dependable Bagging, Dural, Florida Tile, Georgia Pacific, LATICRETE, MagBacker, MAPEI, Mark E. Industries, Metropolitan Ceramics, National Gypsum/Permabase, Noble Company, Nuheat, Pearl Abrasive Co., Proflex, QEP, Rubi Tool, Schulter Systems, SunTouch, TEC Specialty (H.B. Fuller), Texrite, The Tile Doctor, Tuscan Leveling System and others.

Emser Tile to Unveil New Products Introductions at 2012 Surfaces Trade Show in Las Vegas

Los Angeles, California: (January 11th, 2012) – Emser Tile, a premier designer and marketer of floor, wall, counter tile and natural stone will introduce an extensive line of new product offerings at this year’s Surfaces Trade Show in Las Vegas, NV, on January 24-26, 2012.
Emser’s new introductions will include fourteen new ceramic and porcelain collections, namely Alpine, Cabana, Cosmopolitan, Del Mar, Dimensions, Granada, Napa, Paseo, Peninsula, Perspective, Rock, Sakai, St. Moritz, and Titan. The fashion forward Lucente Glass series has been expanded to over 150 items. Image, an extraordinary new glass collection, will feature 18 colors and 6 blends.
Camelot metal series, boasting nearly 50 items, and Treasure metal mosaic series, which consists of six colors and 3 blends, will also be featured.

Emser’s industry leading selection of Natural Stone products is also expanding with many new introductions. Included in these introductions are full lines of Trav Cottage Tumbled Collection, Trav Ancient Tumbled Silver Collection, Bianco Gioia Honed Collection and Hamlet Mini Split-face Series. In addition, Emser Tile has added a Scabos Travertine, an Onyx Trav Chiseled and a Champagne Light Limestone to the program. Emser Tile has also expanded many of its current best sellers including decorative additions to the Trav Ancient Tumbled Series and has added sizes to Bianco Gioia Polished , Crema Marfil Classico, and Crema Marfil Plus, expanded its Marble Metro Series with 2 additional colors, and added a 24×24 and a Banded Versailles to the Earth Slate and Golden Sand collections.
“Surfaces is a terrific venue for Emser to highlight and introduce new products. Many of our customers use this show to view new items and identify trends and we are eager to assist”, said Bob Baldocchi, Director of Marketing at Emser Tile.

Surfaces Show 2012 will take place on January 24-26th, 2012, at the Mandalay Bay Convention Center in Las Vegas, NV. Emser’s booth number is B4215, Exhibit Halls BaySide A-D section.
For meeting and press appointments, please contact Aris Gharapetian at [email protected]

About Emser Tile LLC:

Emser Tile LLC is the largest privately held designer and marketer of tile and natural stone products in the United States. Our principal offering includes an extensive line of ceramic, porcelain, natural stone and decorative products to service the design and product needs of our customers. Our products are distributed nationally through a company-owned network of local sales and service locations that service our trade partners. The company’s products are used extensively in new home construction, remodel applications as well as commercial projects including multi-family housing, hotels, malls, office buildings and education facilities. For more information, please visit or follow us on Facebook at

For Additional Information Contact:
Emser Tile
Attn: Aris H. Gharapetian
Marketing Manager
8431 Santa Monica Blvd.
Los Angeles, CA 90069
323-650-2000 Ext 345
[email protected]

Time is Now to Enter Your Installation Into the New Coverings Installation and Design Awards

Ceramic tile, natural stone and mosaic tile/glass offer designers, architects, installers and contractors endless and timeless design styles to choose from to create character and beauty for their residential and commercial projects.

Coverings has transformed the TileLetter & NTCA Installation Awards into the CID Awards which honor achievement in the outstanding use of the materials and the synergy between installation and design.

Projects will be judged on their levels of creativity, craftsmanship, and outstanding use of materials and achievement in the use of ceramic tile, natural stone, and/or glass within the residential and commercial project categories. Of particular interest are projects that demonstrate an original or unusual use of materials, incorporate an innovative technology, reflect installation excellence or successfully combine aesthetics with function in a unique and interesting way.

To download the application and enter your project, go to the following address:

Coverings Installation and Design Awards

NTCA to Hold Winter Meetings in New Orleans, Louisiana

With an aggressive agenda designed to increase membership and industry outreach, and to develop and revise new standards, the National Tile Contractors Association will hold its winter Board of Directors and Committee Meetings February 28th-March 2nd. Sponsorship opportunities are available for various activities taking place in conjunction with the meetings, which are being held at the beautiful Royal Sonesta hotel in the French Quarter. NTCA will host its Executive and Board of Directors officers, as well as members of the Technical, Standards and Methods, Convention Planning, Membership and Training and Education Committees. In addition, the NTCA Five Star Contractor Program will hold its own meeting for its members, as well as a reception and dinner. Spouses and guests are encouraged to attend. For more information, contact Executive Director Bart Bettiga at [email protected]

Laticrete and Crossville Generously Donate to NTCA and Tile Partners for Humanity

For many years, Nativity Lutheran Church of Brandon, Mississippi has served the local community through social ministry. Volunteers from the church have worked with Habitat For Humanity, victims from Hurricane Katrina, and the Center for Violence and Protection, as well as other community programs. Recently, the leaders of the church were faced with a dilemma. Because of unexpected damage to the structure and interior of their building, the leaders of this small congregation were faced with monetary needs that were beyond their capability. Thanks to the NTCA and its contractor member Kelty Tile and Marble, and especially, to Tile Partners For Humanity, Crossville Ceramics and Laticrete International, the church will have a beautiful new porcelain tile floor by Mid-February. Crossville donated over 3,000 square feet of porcelain tile and Laticrete has supplied the thinset mortar, grout, and leveling materials for the church floor. A full story on this project will be featured in an upcoming TileLetter in the Helping Hands section. The NTCA is indebted to our suppliers and their generosity.

Waters Edge Launches Fluid, Easy to Navigate, New Website

Iowa-based Waters Edge, a state-of-the-art waterjet cutting, design and fabrication company, well known for murals and medallions produced with waterjet-cut hard surface materials, has recently launched a new website. The site highlights the company’s commitment to offering quality waterjet work, and the many benefits gleaned by incorporating this computer-driven, totally green process.

“Waters Edge has a great opportunity to connect with members of the architectural & design communities,” explained Jason Schaum, Business Development at Waters Edge. “We’re pleased that our redesigned website offers insight into our firm’s services in a user-friendly format. It’s important that visitors to our new website are made aware of the fact that anything that can be drawn can be reproduced using hard surface materials with our waterjet-cutting technology. And, these images can last virtually forever. For example, a corporate logo focally positioned within a tile or stone floor can waterjet-cut from the exact same products, and not only will blend in beautifully with the surrounding field tile… but also will last just as long as the entire floor does.”

The waterjet process itself consists of a computer-driven arm delivering a high pressure/high velocity stream of water capable of cutting through dense materials such as granite, glass, porcelain and stone. All cutting is “saved to disk” – meaning perfectly cut repeat work is always immediately available as long as the same types of original materials are available. No other cutting process is as precise for one, one hundred, or one thousand cut pieces.

Waterjet technology is quickly becoming a go-to resource, in particular for the creative specifier. Waters Edge has brought a new energy to this field. The new website presents an effective venue of accessing materials which explain the waterjet process, high-quality designs and examples of the creative procedure, and specific examples of work done with various methods and hard surface materials such as ceramic, stone, porcelain and mosaics.

All of this and more can be accessed by simply logging on to Or, call 319 752 8844 or email [email protected]

2013 TCNA Handbook call for submissions: January 13, 2012 deadline

The Tile Council of North America is asking the industry to submit new tile installation guidelines or edits to existing guidelines for consideration by the Handbook Committee. The deadline for submissions is January 13, 2012.

The Handbook Conference will be held June 19-20, 2012, in downtown Atlanta.

Submission criteria and format includes:

  • All submissions must be specific, i.e., exact language must be provided.
  • Each submission must be accompanied by a Handbook submission form.
  • For new methods, include a generic drawing.
  • Edits to the existing Handbook must include a page clearly showing where the requested changes are to be made.
  • New methods should be submitted in a form that is ready to be inserted into the Handbook (see submission form for new details).
  • It is recommended you have the latest version of the Handbook and American National Standards A108/A118/A136.1 to reference when drafting your submissions.
  • Please compare your submission to an existing method to make sure all necessary fields are listed. All testing and supporting documentation should be included (visit website below for sample).
  • Submissions that do not meet the Handbook format and criteria requirements will be returned.

Contractors and tile installers are encouraged to make submissions via their organizations or associations. All others should contact Stephanie Samulski at 1-313-999-9714, or visit the TCNA Handbook submission website at

Proline Drain A People’s Choice Awards Winner at Healthcare Design 2011

The voting for the 2nd Annual New Product Pavilion People’s Choice Awards took place during the live 2011 HEALTHCARE DESIGN Conference, November 13 – 16, in Nashville. The Product Pavilion area displayed only products new to the industry within the last 24 months. 2011 HEALTHCARE DESIGN Conference attendees were asked to vote for their favorite of the 17 featured products featured in the pavilion. Of the hundreds of votes cast throughout the course of the 4-day conference, QUICKDRAINTM USA’s PROLINE Drain, with its universal design, garnered enough to win the prestigious 2nd Runner-up Award.
The PROLINE system is linear drain covered by a smooth outer panel with small drain holes. The fully sloped, long drain trough makes for easy water drainage, offering a barrier-free, wheelchair-accessible shower. Water is caught in the drain, and thus, will not spread over onto the facing floor. Accessible showers are integral in the design of a healthcare facility.
“We are honored to win this award,” stated Josef Erlebach of QUICKDRAIN USA. “In particular, because we know our products make any healthcare facility not only more attractive… but also safer tomorrow than it is today.”
For more information on the PROLINE Drain by QUICKDRAIN USA contact Josef Erlebach ([email protected]). Call Toll Free 866.998.6685 or 970.668.0805 (office). Quick Drain USA, P.O. Box 1358, Frisco, Colorado 80443

Turner, Jr. to lead Dal-Tile; Turk to head up strategic development activities

Mohawk Industries, Inc., (NYSE: MHK) today announced that effective January 2, 2012, John “J.T.” Turner, Jr., will be appointed president of the Dal-Tile business unit and Brian Carson will be appointed president of the Mohawk Flooring business unit. Turner will succeed Harold Turk, current president of the Dal-Tile business unit and Carson will succeed Frank Peters, current president of the Mohawk Flooring business unit. Both Turk and Peters will continue with the company by leading strategic development activities in their respective segments.

Turner began his career with Dal-Tile in 1990, progressing through a series of leadership roles in sales, operations and general management throughout the business. In 2005, Turner was promoted to senior vice president of sales and served in that role until being appointed senior vice president of operations in 2008. He assumed his current responsibilities as chief operating officer of the business segment in early 2011.

Carson joined Mohawk in 2006, after a 16-year career at Armstrong World Industries, where he held a number of senior leadership roles. Carson joined the Mohawk Flooring business unit as president of Hard Surfaces and was later promoted to vice president of operations for the division. In early 2011, he assumed his current role as the business unit’s chief operating officer.

“Brian and J.T. are industry veterans with the institutional knowledge, business acumen and innovative creativity to further the success of our carpet and ceramic businesses,” said Jeffrey S. Lorberbaum, chairman and CEO of Mohawk Industries.

Turner and Carson will succeed Harold Turk, current president of the Dal-Tile business unit and Frank Peters, current president of the Mohawk Flooring business unit. Both Turk and Peters will continue with the company by leading strategic development activities in their respective segments.

“I am grateful for the many years of leadership that Frank and Harold have contributed to the company, and I am pleased that they will provide ongoing guidance and drive initiatives within our business,” Lorberbaum said.

About Dal-Tile Corporation
Dal-Tile is the largest manufacturer of ceramic tile and natural stone products used in residential and commercial design and construction across North America. The company, a division of Mohawk Industries, was founded in 1947 and is headquartered in Dallas, Texas. As a leader in the industry, Dal-Tile delivers advancements in product innovation with its Reveal Imaging™, Outstand Technology™ and Proadvanced™ Protection Program. The company is committed to incorporating environmentally friendly materials, processes and products throughout its organization. Dal-Tile has more than 7,500 employees in North America, and sells its products through a network of more than 250 company-owned sales service centers, stone slabyards, gallery design centers, independent distributors and leading home center retailers nationwide. For more information on Dal-Tile and its brands, visit or call 1-800-933-8453.

About Mohawk
Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of carpet, ceramic tile, laminate, wood, stone, vinyl, and rugs. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Lees, Bigelow, Durkan, Daltile, American Olean, Unilin and Quick-Step. Mohawk’s unique merchandising and marketing assist our customers in creating the consumers’ dream. Mohawk provides a premium level of service with its own trucking fleet and local distribution in the U.S. Mohawk’s operational international presence includes China, Europe, Malaysia, Mexico and Russia.

Mediterranea to unveil high-definition video display at Surface 2012

Mediterranea, a leading designer and manufacturer of high-grade porcelain tiles, has announced plans to introduce a state-of-the-art high definition video display at Surfaces 2012 running January 24-26 in Las Vegas, NV. The video will be seen along Artisan Avenue (Booth B3027) at the Mandalay Bay resort.

“As our company has grown, so have our lines of tile available for distribution”, said Mediterranea president Michael Mariutto. “Using high-definition video technology, we can display at Surfaces our stunning room scene images that truly show off the beauty of our tile, both in residential and commercial settings.”

Mediterranea employs exclusive Dynamic HD Imaging™ technology in the manufacture of its porcelain tiles – allowing for the perfect transfer of high-resolution graphic images. The process allows Mediterranea’s latest products to burst with true-to-life color, natural shading, depth and texture.

A focus of the high-definition video display will be Tuscan Stone, one of Mediterranea’s most carefully crafted lines featuring the look of reclaimed stones from Tuscany, evoking the region’s timeless architectural heritage. Among the other lines to be featured at Surfaces 2012:

• Mountain Timber – Fully-rectified planks in 6” x 24” and 12” x 24” sizes with the look and appeal of fossilized wood, available in three color shades;

• American Naturals – Elegant and rustic natural wood looks available in four colors and in 4” x 24” and 6” x 24” planks;

• Essence – A stunning marbleized stone look available in four colors and in 13” x 13”, 18” x 18” and large-format 12” x 24” sizes. Essence also features 55% recycled content.

For over a decade, the Italian-based tile designers and craftsmen of Mediterranea have been producing glazed porcelain tile in collaboration with leading factories in Italy, Spain, Brazil, Turkey, Argentina and the United States. Mediterranea has the unrivaled ability to match its unique design concepts with the ideal manufacturer, surpassing the competition with cutting-edge technology and outstanding U.S.-based service. Contact Mediterranea USA, 3501 NW 115th Avenue, Doral, FL 33178. Call: 305.718.5091. [email protected] or

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