Porcelain Tile Certification Update

The Porcelain Tile Certification Agency (PTCA) is pleased to announce the growing number of product lines qualifying as porcelain in its certification program.

Launched in 2008 by Tile Council of North America (TCNA) and the Ceramic Tile Distributors Association (CTDA), this program directly benefits manufacturers, distributors, and end-users, which are all impacted by the misrepresentation of non-porcelain tile as porcelain.  With 18 companies participating and 367 product lines qualifying for certification since the start of the program, there is clearly a high-demand for this service.

The following companies have PTCA certified products: American Marazzi, Bedrosians Tile & Stone, Ceramica del Conca, Crossville, Inc., Daltile, Emser Tile, Exceptional Surfaces, Florida Tile, Inc., Florim USA, GranitiFiandre USA, Interceramic, Mannington, Ragno USA, Royal Mosa, StonePeak Ceramics, The Tile Company, Tile Optima, and Vitromex.

PTCA is also pleased to announce a new program in which tile retailers and distributors are allowed to use the PTCA logo if they first register with PTCA and sell PTCA certified tile.  Lowes is the first retailer to take advantage of this program.

Under the PTCA certification program, manufacturers who want to prove their tile is porcelain (meeting the 0.5% water absorption criteria) can have their product tested to determine compliance with that requirement.  The program helps reduce marketplace confusion over what is and what is not porcelain and creates accountability to help prevent tile from being falsely labeled.  Products that are certified can display a unique PTCA logo on boxes and in corresponding literature.

Carson launches new PR/ marketing company

Eric Carson, well-known marketer and publicist for the tile industry, recently launched Blueprint Global Media, a new public relations and marketing company. The full-service agency is dedicated to supporting manufacturers of architecturally-specified building products and related services for residential and commercial projects. With years of professional experience working to build brand awareness and sales on behalf of a wide-range of U.S. and global clients, Blueprint Global Media has in-depth knowledge across several key categories including hospitality, healthcare, retail and stadium construction, as well as more complex integrated mixed-use destination projects.
The agency has gained worldly exposure representing many different manufacturers of porcelain, ceramic, glass and glass mosaic floor and wall tiles for LEED building projects. It maintains extensive relationships with editors and publishers of thousands of magazines and online vehicles, including those particularly focused on manufacturing, designing, and installing tile, stone, hardwood, resilient and other flooring types.
Based in Lima, Peru, with a satellite office in Portland, Maine, Blueprint Global Media also speaks and writes in Spanish, offering the unique ability of connecting South American manufacturers with U.S. architects, designers, distributors and dealers – and vice versa.
Blueprint Global Media bolsters its proven writing skills with professional, high-resolution digital photography and 1080p HD streaming video capabilities, perfect for trade show support and social media platforms. The company manages social media, provides SEO consultation, brand development, print ad production, website copy, project spotlights, sales literature, eblasts and targeted media buying programs.
Contact Eric Carson: [email protected] and/or visit www.blueprintglobalmedia.com. In Peru call: +51 226.1354, in the U.S. call toll free, 612.524.7888.


What’s new in tile and stone? Answers were found along the aisles of Coverings, the international expo and conference that exclusively focuses on the architectural building materials. The show wrapped up here Friday, April 20, concluding its annual four-day run. What was resoundingly clear about the standouts was that mastery of today’s technology is driving the trends and enabling manufacturers to take unprecedented leaps into production of adventuresome, jaw-dropping, inventive designs. The aesthetic results are more exciting than ever before.

Textured Tile

The sense of touch was teased at Coverings with numerous tiles that incorporate texture. Mosaico+ surprised by bringing 3D dimension to its Italian made glass mosaics with the introduction of Nova, a pillow shape, and also Pulsar, a basket weave look.

At Falcan, a Tile of Spain manufacturer, the temptations to touch were too strong to resist on tiles such as Secret, which, owing to its mixed glaze process, has a granular surface that added visual interest as well as the tactile experience to a floral motif. A buttons and bows decoration on Duo mesmerized with bas relief stitches detectable only by drawing a finger across it.

And, then there was a whole crop of wood lookalikes but made from porcelain that also mimic textural details of the real thing. Among some of these no-trees-harmed-in-production styles were those from the U.S. manufacturer Mediterranea, such as Boardwalk and Coney Island that are ideal for residential or even commercial projects. Porcelanite/Lamosa, another North American manufacturer, was showing Cortex Wood, a design resembling a crosscut of authentic lumber.

One of the great beauties of porcelain versus wood is, of course, its durability and suitability to installations in bathrooms, kitchens and pool areas. Unaffected by water or insect infestations, these non-slip surfaces increasingly are winning favor throughout American households.

Wood wasn’t the only texture being imitated. A close facsimile of Corten steel, capturing the contours as well as the patina that occurs with natural aging and weathering, could be found at the Apavisa booth. This Tile of Spain manufacturer has nailed a copycat look with its Bend tiles, a series that can go outside or inside a building.

Stacy Garcia, who addressed Coverings attendees during a trends forecast conference session, noted that another textured effect showing up more and more is what she called “calcification.” A specialist in surface design, Garcia described this look as imitating natural erosion, fossilization, and deconstruction. Exemplifying this tactile experience was Porcelanite/Lamosa’s Piedra Dorsal. Another example was in the Spanish Pavilion, where Colorker was showing its Natura tile simulating the aged, time worn appearance of wood planks. And, at Atlas Concorde, a Ceramic of Italy company, Evolve decidedly featured the erosive qualities of concrete but on a porcelain body.

Garcia also remarked on the growing popularity of medallions, and at Coverings this look also brought dimension to the tiles. A real showstopper was at the Saint-Gaudens booth where the jeweler turned tile maker Valerie Saint-Gaudens was showing inlaid bronze medallions in limestone and marble tiles. Nearby, another American artisan tile maker, CR Studio 4, also had wall tiles encrusted with bronze medallions, creating a decorative look that straddled classic periods with contemporary times.

Minimal Grout Lines

Many tile manufacturers have been able to produce such precision edges and rectified shapes that the grout lines are significantly reduced. Heading this parade were companies like Italy’s Del Conca, which was showing Due, a

20 mm thick tile for outdoor use that can be dry set completely grout-less. Indoor tiles such as Crate, from American manufacturer Stonepeak, require minimal grout, and this plank style even more highly resembles wood flooring with barely a grout line showing.

Artistic Tile showed exquisite glass mosaic designs, Estrella and Fiori, with petal-shaped tiles in such tightly composed floral and leaf formations that, though grout was apparent, the lines of each mesh-backed component were imperceptible.

Star Power

Trends aside, a little star power has its value, and at Coverings, Ceramics of Italy held the trump card. At manufacturer Lea Ceramiche a tile collection by Hunger Games actor and designer Lenny Kravitz was on display. Titled Goccia, the sculpted shape is punctuated by a raised disc and its glossy finish is amplified by the matte sheen of the rest of the tile. Luminary of fashion, Roberto Cavalli was represented with a tile collection for Richetti that was on exhibit. Among the offering was Diva Nero, a leopard spotted look that could impress even diehard fashionistas.

The next Coverings show is scheduled for April 29 to May 2, 2013, at Georgia World Congress Center in Atlanta, GA.

About Coverings   

Coverings is the premier international trade fair and expo dedicated exclusively to showcasing the newest in ceramic tile and natural stone. It has grown to be the largest and most important show of its kind in the U.S., featuring exhibitors from more than 50 countries and attracting thousands of distributors, retailers, fabricators, contractors and specifiers, architectural and design professionals, builders and real estate developers, plus the press and journalists who cover this vital and dynamic industry. Coverings is the stage for introducing some of the most innovative tile and stone products in the world. The exposition also serves as a valuable resource for continuing education for all categories of attendees, with informative, accredited seminars and live demonstration sessions conducted throughout the four days and all free of charge. Coverings 2013 is set for April 29-May 2, at Georgia World Congress Center, Atlanta, GA. For more information visit www.coverings.com or contact National Trade Productions, Coverings Show Management, 703.683.8500


Attendance at Coverings 2012 was up by 19 percent over last year’s show, with registration totaling over 22,000. This year’s tile and stone expo, having returned last month to Orlando and the Orange County Convention Center, put the brakes on what had been a decline experienced over the past three years in the wake of a global economic downturn. Helping to hit this year’s increased number was a huge spike in attendance among architects and designers, which climbed 84 percent. With Coverings next scheduled for Atlanta, April 29 to May 2, 2013, at the Georgia World Congress Center—its first time in that city—optimism abounds for another benchmark year amid what’s known to be a robust regional community of architects and designers.

Other market segments saw a rise at Coverings 2012, as well. Attendance among fabricators was up 69 percent from last year. Distributor attendance rose 16 percent.  Installer/contractor visits, were up 26 percent.

“These numbers are valid indicators that the tile and stone industry is in a recovery mode,” said Karen Fendrich, show director of Coverings. “No way has the dust fully settled from the economic turmoil, but there are decided improvements in business, with building projects re-booted and remodeling on the upswing—all good signs for anyone involved in this product category.”

Helping the Attendance Turnaround

According to Fendrich, no stone – or tile – was left unturned in working to make Coverings 2012 a success. “We enacted a very strategic, very aggressive marketing program, undertaking several new initiatives that helped attract visitors to the show.”

Reflecting its embrace of social media, the show incorporated for the first time a dedicated 1,500-square-foot area — Coverings Central — where attendees gathered to digitally interact and network with one another. The highlight of Coverings Central was the 18 social-media seminar sessions that provided great tips in 15 minutes. This area drew strong participation and was a hub of daily activity throughout the four-day event.

Another first:  more than 160 contractors took advantage of a specially guided tour of top resources on the show floor as part of the new Contractor Days. This program, in collaboration with the National Tile Contractors Association (NTCA), provided a well-edited visit for installers, helping to maximize their time at Coverings without second-guessing which of the 800-plus exhibitors to see. Additionally, it allowed them to personally meet and hear from company executives as they traveled booth-to-booth, direct access they might not ordinarily have experienced on their own. Tours included lunch, and the day was capped with a happy hour directly on the show floor in the Contractor Lounge. In fact, daily happy hours at Coverings have proved to be a welcome stimulus to added business networking, and they have become incentive to remain at the convention center and continue perusing the exhibits until closing.

Another growing attraction for attendees has been the Installation Design Showcase. This year’s project was a tour de force of three imaginary room settings where tile was the star material. The design concepts were brought to life by NTCA Five-Star master installers as attendees observed the process first-hand over the course of the show until completion. The resulting settings were jaw dropping. Nationally known Florida-based kitchen designer Joan DesCombes stepped out of her comfort zone into the outdoors to create a pampering patio setting. She was teamed with Cox Tile and Marble, of San Antonio, TX, which faithfully translated her vision, including construction of a working tiled fountain. Orlando native Grant Gribble, ASID, IIDA, partnered with Collins Tile and Stone, Arlington VA, and the outcome was a 70s inspired bath where tile composed into wall art was emphasized. Foreman Rogers, ASID, a senior designer with tvsdesign, Atlanta, stole the show with his boutique hotel guest room. Practiced in hospitality design, having recently completed the Gaylord Palms in Orlando, Rogers was paired with David Allen Company, Raleigh, NC, who met the design challenges, creating a visual treat of unorthodox cuts and skilled applications.

Exhibitors expressed their satisfaction with the ROI delivered by Coverings 2012, and seemed to be counting on Atlanta to deliver in 2013, as well. Darren Caraway of Vidrepur said, “We’ve exhibited for eight years now, and are happy to report another very busy and successful show. We saw a variety of attendees. Most strongly represented were distributors. It’s great to see distributors you currently work with, and, of course, show product to those who are learning about your company. We look forward to exhibiting next year, for sure.”

Esther Halferty, of Lilywork, was pleased with this year’s show. “We did have good foot traffic this year, and are looking forward to exhibiting next year in Atlanta, which we know is rich with architecture and design professionals.”

“We will definitely be back next year,” said Enrico Guazzi, area manager of LEA Ceramiche. “We had a very good show this year, with great response to the very design-oriented products.”

About Coverings   

Coverings is the premier international trade fair and expo dedicated exclusively to showcasing the newest in ceramic tile and natural stone. It has grown to be the largest and most important show of its kind in the U.S., featuring exhibitors from more than 50 countries and attracting thousands of distributors, retailers, fabricators, contractors and specifiers, architectural and design professionals, builders and real estate developers, plus the press and journalists who cover this vital and dynamic industry. Coverings is the stage for introducing some of the most innovative tile and stone products in the world. The exposition also serves as a valuable resource for continuing education for all categories of attendees, with informative, accredited seminars and live demonstration sessions conducted throughout the four days and all free of charge. Coverings 2013 is set for April 29-May 2, at Georgia World Congress Center, Atlanta, GA. For more information visit www.coverings.com or contact National Trade Productions, Coverings Show Management, 703.683.8500.

First Ever Certified Sustainable Tile Products Unveiled

After 5 years developing an all-encompassing multi-attribute sustainability standard for tile and tile installation materials, the very first certified sustainable products are being announced.

Cumulatively, eight major manufacturers of tile and installation materials have hundreds of products that are already certified or will be certified by the start of Coverings on April 17, with yet even more of their products still in the evaluation process and expected to earn certification this year. At least six additional manufacturers have started the certification process for hundreds more products that are expected to be certified within the year.

According to Eric Astrachan, Executive Director of the Tile Council of North America, “This early adoption, within just a few months of the passage of the Green Squaredsm ANSI standard, is a clear indication of the commitment North American manufacturers have made to sustainable manufacturing and sustainable products, in many cases starting years ago when conversations began regarding an industry standard for sustainability. Manufacturers looked at the breadth of their operations and made significant improvements to meet the multi-attribute criteria of the standard. They are to be congratulated for their willingness to do so, and their willingness to bring in outside certifiers to verify and substantiate their claims.”

Only those products independently evaluated and certified by a third party may bear the Green Squared Certified mark, making it easy for specifiers and consumers to select sustainable products and busustainable tile systems. Manufacturers with products already certified are Crossville, Ironrock, and Porcelanite Lamosa. Additionally, Daltile, Interceramic, Laticrete, Mapei, and Marazzi expect to receive notification of product certifications within the next two weeks.

Bonsal American, Florida Tile, Quarry Tile Company, StonePeak, TEC, and Vitromex expect to have Green Squared Certified products by year end.

Green Squared (ANSI A138.1) is the industry standard for sustainable tile and tile installation products. Because sustainability shouldn’t be defined by a single attribute, Green Squared takes a multi-attribute, balanced approach by establishing criteria for environmental and social issues alike. Covered by the standard are environmental product characteristics, environmental product manufacturing and raw material extraction, end of product life management, progressive corporate governance, and innovation.

To be in conformance with Green Squared, a product must meet all mandatory requirements and a specified number (depending on product type) of elective requirements, providing a total package that reflects the full range of environmental considerations.

Products covered by Green Squared include ceramic and glass tiles, grouts, mortars, trowelable membranes, polymer additives, backer boards, underlayments, and crack isolation and waterproof membranes. By seeking out Green Squared Certified products, specifiers can put together total sustainable systems when it comes to tile installations.

The ANSI A108 Accredited Standards Committee representing green building stakeholders, tile consumers, manufacturers, distributors, contractors, and many other relevant interests approved Green Squared at the end of 2011.

Currently, the approved third party Green Squared certifiers are NSF International, Scientific Certification Systems, and UL Environment. The certifiers conduct worldwide operations and are available to conduct Green Squared certifications wherever tile is manufactured.

For green news, links, and updates, please visit www.tilethenaturalchoice.com and follow @Green_Squared on Twitter.
For a high-resolution image of the Green Squared Certified logo or the Sustainability Criteria Chart for use with your news story, contact Andrew Whitmire ([email protected]).

MAPEI Gives Away $75K in Honor of 75 Years of Excellence

As part of its celebration of Mapei Group’s 75 years in business, MAPEI Americas is rewarding its loyal customers with a sweepstakes worth a total of $75,000 in cash and prizes. During 2012, contractors in the tile, stone and floor-covering installation sectors and in the concrete restoration sector will have a chance to enter the “$75K Giveaway” sweepstakes each time they purchase select MAPEI products. Entry forms and rules are available online at http://www.mapei.com/adv/us/75k_Giveaway/. “We’ll keep everyone updated on the promotion via our Facebook and Twitter presence, in addition to regular communications through our sales force,” said Operational Marketing Manager Steven Day.

MAPEI is giving away $50,000 (U.S.) in cash as the grand prize. The sweepstakes runs from March 1 to Dec. 31, 2012. A drawing will take place on January 4, 2013, to determine the winner of the grand prize, as well as the winners of one Polaris Ranger RZR XP™ 900, four  60″ (152 cm) flat-screen TVs and eight Apple® iPads. Announcements of the winners will take place during the 2013 Surfaces and World of Concrete trade shows.

“Of course, it’s not very often that you get to celebrate 75 years of excellence,” Day said, “and we want to let our customers know that we really appreciate their business.” The sweepstakes will be highlighted at a number of off-road events being held during 2012 in conjunction with Robby Gordon Motorsports’ off-road team, where the Polaris Ranger RZR XP 900 will be featured.

Day is encouraging everyone to join in the sweepstakes: “We feel that 2012 will be a great year for MAPEI, with the introduction of several new products in both our flooring and concrete restoration categories. The $75K Giveaway is a great opportunity for contractors to try these new products along with some time-tested standard products and get a chance at winning the cash and having a great time. So, let’s celebrate!”


MAPEI Group, with 67 subsidiaries including 58 plants in 27 countries, is today the world leader in the manufacturing of adhesives and complementary products for the installation of all types of floor and wall coverings. The company also specializes in manufacturing other chemical products for building, including waterproofing products, special mortars and admixtures for concrete, products for the restoration of ancient buildings, and special decorative and protective coatings for walls.

Eighteen MAPEI manufacturing facilities are located in the Americas, with headquarters in Deerfield Beach, Florida. MAPEI is an environmentally conscious manufacturer – the company has been a member of the U.S. Green Building Council since 2001 and a member of the Canadian Green Building Council since 2008. MAPEI Americas is a registered provider to the AIA/CES program and also offers training related to ceramic and stone tile, floor coverings and concrete repair through the MAPEI Technical Institute. The Quality Management Systems of the majority of MAPEI Americas facilities are ISO 9001 certified. Visit www.mapei.com for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location.

ConestogaTile presents…Installation Expo 2012

During the third week of June, Conestoga Tile will be presenting the “Installation Expo 2012” to an expected 400 attendees representing 175 dealers, contractors and architectural firms. This wonderful educational opportunity focuses on the current hot topics of tile installations. The program will include product seminars by Laticrete International, Schluter Systems, NuHeat Industries, Trending Accessibilities and Aqua Mix. In addition, there will be 17 tabletop demonstrations from various ceramic tile installation manufacturers. And, the NTCA and CTEF (Ceramic Tile Education Foundation) will be highlighting their organizations and how they can help the industry.

The Installation Expo will begin on Tuesday, June 19th in Harrisburg, PA and then move during the next 2 days to Baltimore, MD on June 20th and Dulles, VA on June 21st. The program will run from 10:00 am to 5:00 pm each day.

“The tile industry continues to see many improvements and technological advances to the installation products and methods and we want to ensure that everyone has an opportunity to learn about these changes,” said Jim Vogel, president of Conestoga Tile. “We will have a very full schedule of seminars and demonstrations throughout the day.”

Starting at 10:30 am, Trending Accessibilities will be show casing an incredible curb-less shower pan. Often, installers avoid installing a curb-less shower because it normally involves dropping the floor to allow for the mud pan. In order to drop the floor, they must cut into the joist system and then reinforce the joists so that they do not compromise the integrity of the joist system. The Trending Accessibilities shower pan is a glass reinforced plastic that is only ¾” thick and provides a slope to the drain in accordance to industry standards of ¼ inch over 12”. The pan is adhered directly to the joists. It eliminates the need to cut into the joists and possibly causing a compromise in the joist system.

Laticrete International will be focusing their seminar on “How to properly install Glass Tile.” Our industry has seen a boom in glass tile being used in installations. But often, the installer struggles with glass mosaics in various aspects; such as, proper cutting of the glass to not have chips, ensuring that the proper thin-set is used to create an adequate bond, or having the small mosaics buckle on the wall prior to the setting material curing because of sagging. Laticrete will also address “When is it proper to use a Medium Bed Mortar”. With our industry continuing to see larger format tiles and planks being used in installation, the need for a medium bed mortar has increased. Unfortunately, many installers believe they can use a thin-set method with these tiles and incur problems with lippage and unsatisfactory installations.

Schluter Systems takes the floor in the mid-afternoon to discuss their different building materials for shower systems. Last year, Schluter introduced Kerdi-Board, a multifunctional tile substrate and building panel with a bonded waterproof coating on both sides of the panel. Kerdi-Board comes in several sizes from a 3/16” size to help plumb a wall, ½” size for an easy to install waterproofed shower wall, to 2” thick to build a fully structured wall. Along with their shower kits, the Schluter shower system allows an installer to build a fully waterproofed shower. This year, Schluter is introducing a linear drain to allow for a shower floor to use more than just mosaics.

Aqua Mix will be giving an informative session on “How to solve Grout Problems”. This informative session will explain why various grout problems occur and how to solve the grout problem, but they will also discuss how to avoid these problems in the future. There have been a lot of advancements in grout technology and as an industry we should move away from the traditional sanded and unsanded grouts to the more advanced hybrid grouts that exist today.

NuHeat Industries will finish up the program talking about many different facts about Electronic Radiant Heating Systems so that the installers understand how these different systems work. In addition, they will compare the use of a custom mat versus a standard mat to provide the best heating coverage of a floor.

Also on hand to offer advice and demonstrations are manufacturer representatives from Fin Pan Util-A-Crete, The Noble Company, StarQuartz Grouts, Barwalt Tools, BASF, National Gypsum PermaBase, DeWalt Saws, Ebbe Drains, Imer Saws, No More Slips, Rubi USA, and SuperiorBilt Tools.

Conestoga Tile is a wholesale tile distributor for the mid-Atlantic region since 1958. Over the years, Conestoga Tile has been dedicated to bringing various educational programs to their dealers, contractors and architects. “Providing employees who are well educated about our industry and having opportunities to pass on our education about the new technologies is a major goal of our company” states Jim Vogel. “In order for the tile industry to continue to grow, we need to ensure that the installers have the knowledge to provide superior installations.”

If you would like to receive more information on this excellent educational opportunity, feel free to email Jim Vogel at [email protected] or call him at 717-564-6860.

Technical Experts to Discuss New Installation Standards at COVERINGS

Architects, designers, builders and installers are learning that advances in technology are impacting the tile and stone trade like never before by requiring new standards and methods for installation. Professionals who don’t keep up with these changes risk increased failures or worse yet, becoming obsolete.

Chairman of the National Tile Contractors Association’s (NTCA) Technical Committee, James Woelfel will present the newly approved and important language relating to methods and standards for installing tile, glass and natural stone at Coverings, the world’s largest tile and stone exposition, April 17-20, 2012 in Orlando, Florida. The Tile Council of North America’s (TCNA) Handbook, which defines the nation’s standards for tile, glass and stone installation, now addresses a key component to installation success; who is doing the work. “For the first time the handbook will include specification language that will help architects and design professionals recommend a level of installation quality,” explains Woelfel. “Knowledge and experience is a critical factor.”

Discerning homeowners would be astute in following the recommendations according to TCNA Executive Director, Eric Astrachan; “The Tile Council of North America strongly recommends using installers who have demonstrated a commitment to their craft and taken the time to stay current with the latest materials and methods. There are excellent programs to help find those installers: the NTCA Five Star program and the CTEF Certified Tile Installer program are two… for a tile installation with permanence and artistry, find installers who are passionate about their craft. For a permanent finish, the issue should never be who is cheapest, but rather who is best,” Astrachan said.

Astrachan and Woelfel will be joined by Nyle Wadford, President of the NTCA for the new standards seminar. Woelfel and Wadford will also lead a session on “How to pick a quality contractor.”

Artcraft Granite, Marble & Tile Company in Mesa, Arizona, and Neuse Tile in Raleigh, North Carolina are the only two contractors in the nation to sit on the TCNA Handbook Committee for Ceramic Tile Installation and the ANSI ASC 108 Committee for Ceramic Tile Installation.

Artcraft Granite, Marble & Tile Company is the only NTCA Five-Star Contractor in Arizona and employs CTEF Certified Installers. Woelfel was recently named NTCA’s “Tile Person of the Year” for his technical knowledge and contributions to the industry.

Visit www.coverings.com or www.facebook.com/CoveringsShow.

About Coverings
Coverings is the premier international trade fair and expo dedicated exclusively to showcasing the newest in ceramic tile and natural stone. It has grown to be the largest and most important show of its kind in the U.S., featuring exhibitors from more than 50 countries and attracting thousands of distributors, retailers, fabricators, contractors and specifiers, architectural and design professionals, builders and real estate developers, plus the press and journalists who cover this vital and dynamic industry. Coverings is the stage for introducing some of the most innovative tile and stone products in the world. The exposition also serves as a valuable resource for continuing education for all categories of attendees, with informative, accredited seminars and live demonstration sessions conducted throughout the four days and all free of charge. Coverings 2012 is set for April 17-20, at Orange County Convention Center, Orlando, FL. For more information visit www.coverings.com or contact National Trade Productions, Coverings Show Management, 703-683-8500

QEP Co., Inc. Expanding Social Media Presence

QEP Co., Inc. has just launched all new social media outlets through Facebook, Twitter, Pinterest, YouTube and LinkedIn. “These new social network platforms provide QEP Co., Inc. with another method of communicating and engaging directly with our current and future customers,” noted Jamie Clingan QEP Co., Inc. Sr. VP, Marketing “Real time information about our company, products and employees will be posted to keep customers up to date with product launches, sweepstakes and allows them to view and share product how-to pictures and videos.”

Please LIKE, follow and share our QEP Co., Inc.’s brands pages

QEP: http://www.facebook.com/pages/QEP/327010034003253

Harris Wood: http://www.facebook.com/HarrisWood

Roberts Consolidated Industries, Inc.: http://www.facebook.com/RobertsConsolidated


Harris Wood: http://pinterest.com/harriswood/

QEP Co., Inc.: http://www.linkedin.com/company/qep


QEP Co., Inc., founded in 1979, is a leading worldwide manufacturer, marketer and distributor of a comprehensive line of hardwood flooring, flooring installation tools, adhesives and flooring related products targeted for the professional installer as well as the do-it-yourselfer. Under brand names including QEP® ROBERTS®, Capitol®, Harris® Wood, Vitrex®, PRCI®, BRUTUS® and Elastiment®, the Company markets over 3,000 flooring and flooring related products. In addition to a complete hardwood flooring line, QEP products are used primarily for surface preparation and installation of wood, laminate, ceramic tile, carpet and vinyl flooring. The Company sells its products to home improvement retail centers and specialty distribution outlets in 50 states and in over 80 countries throughout the world.

LATICRETE Promotes Todd Bartosz to Assistant Regional Sales Manager

Todd Bartosz

LATICRETE, a global manufacturer and leader of premium installation and finishing systems for the building industry, has promoted Todd Bartosz to Assistant Regional Sales Manager for the firm’s Indianapolis plant area of distribution. The announcement was made by LATICRETE Regional Sales Manager, Eric Pucilowski, to whom Bartosz will be reporting.

“I am pleased to have Todd join our management team. Since beginning with us in 2005 and working as a Distributor Sales Representative in the greater Chicago and Milwaukee region, Todd has shown exceptional customer service while strategically managing his territory and increasing our market share. In his new role,” Pucilowski continued, “Todd will be taking on cross-territorial responsibilities and help our team continue the growth we have experienced. As a past business owner, Todd already brings Management experience into his new area of responsibility.”
Pucilowski also mentioned that Greg Sherwood remains the Assistant Regional Sales Manager for the Bethany plant (Connecticut South) area of distribution.
LATICRETE International, Inc. is a US-based, family-owned global manufacturer and leader of premium installation and finishing systems for the building industry. LATICRETE® products are produced and distributed worldwide in the commercial and consumer channels. The company’s philosophy of innovation and technical expertise has led to an unparalleled reputation and commitment to superior quality, performance and customer service. Manufactured in state-of-the-art ISO 9001:2008 certified facilities, LATICRETE offers a broad product portfolio including an extensive line of low VOC sustainable products independently certified by GREENGUARD. LATICRETE®, LATAPOXY®, SpectraLOCK®, Hydro Ban® and DRYTEK® are registered brands of LATICRETE International, Inc. Corporate Website: www.laticrete.com.

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