Coverings Submission/Nomination Deadline for 2020 Awards extended to January 10

Largest Tile and Stone Event in North America Kicks-off Two Annual Awards Competitions to Celebrate Outstanding Projects and Young Innovators. 

coverings logo

Coverings is now accepting applications for awards

ARLINGTON, Va. – Coverings (, the largest international tile and stone exhibition and conference in North America, is accepting submissions for both the 2020 Coverings Installation & Design (CID) Awards and Rock Star Awards. Submissions of tile and stone projects for entry to the CID Awards, and nominations of young professionals for Rock Star Awards, will be accepted online through Friday January 10, 2020, at 5 p.m. EST. Winners of both programs will be honored at award ceremonies during Coverings 2020, April 20-23, in New Orleans, Louisiana.

The two esteemed awards programs collectively acknowledge the tile and stone industry’s exceptional design and installation projects of the year, while celebrating the talent and innovation of emerging, young leaders in the profession.

“Both the CID Awards and Rock Stars showcase the dedication, creativity and leadership seen throughout the tile and stone industry,” said Jennifer Hoff, president of Taffy Event Strategies, the management company for Coverings. “The awards programs underscore Coverings’ ongoing commitment to support the growth and success of the industry.”

Coverings Installation & Design Awards 

The CID Awards celebrate outstanding design and installation in residential and commercial tile and stone projects. Architects, designers, builders, contractors, distributors, retailers, installers, and other industry professionals may submit their projects through the CID project submittal portal by or before the January 10, 2020, 5 p.m. EST deadline.

Projects submitted for review will be judged and awarded using eight categorical designations: Residential Tile Installation, Residential Tile Design, Residential Stone Installation, Residential Stone Design, Commercial Tile Installation, Commercial Tile Design, Commercial Stone Installation, and Commercial Stone Design. Project entries are free of charge, and multiple entries are encouraged.

Each project will be evaluated by an independent panel of judges who will assess levels of creativity, craftsmanship and use of materials. The projects can be located internationally but must have been completed between January 2018 and December 2019 for review eligibility.

The eight category winners will be determined when the judging process has concluded in early 2020. Winners will receive a prize of $2,000 and their choice of a one-night stay in New Orleans during Coverings 2020, or an equivalent gift card. CID winners will also have their work recognized onsite at Coverings 2020 and on the Coverings website.

TileLetter, TILE Magazine, and Contemporary Stone & Tile Design are CID Awards sponsors.

Coverings Rock Stars 

The Coverings Rock Star program will again recognize emerging, young professional industry leaders. Nominations may be submitted by or before the January 10, 2020, deadline using Coverings’ Rock Stars nomination form.

Qualifying nominees must be 35 years of age or younger and employed as one of the following professions: architect, designer, distributor, retailer, contractor/installer, fabricator, specifier, manufacturer, and/or trade association personnel.

Nominees are reviewed by a committee of industry leaders who evaluate the contenders’ experience levels; professional certifications or affiliations; previous awards or accolades; prior speaking engagements at industry events; quantity of published works; impact in the tile and stone industry; and what sets them apart as emerging leaders in the industry.

The winners will be recognized onsite at the annual Coverings Rock Stars Luncheon and receive their choice of a one-night stay in New Orleans during Coverings 2020, or an equivalent gift card; inclusion to a Coverings press release distributed to dozens of publications; an exclusive Rock Star badge ribbon; several programming opportunities at the show; and a year- long professional feature on Coverings’ website. A full list of 2019 winners can be seen on Coverings’ Rock Stars winners feature page.

For more information and to register for Coverings 2020, visit


Coverings Social Media: Facebook: Twitter: @Coverings, #Coverings2020 Instagram: YouTube: LinkedIn: RequestGroupInvite Blog: 

About Coverings: Coverings is the largest and most-significant ceramic tile and natural stone trade fair and exposition in the United States and North America. It features exhibitors from more than 40 countries and is the stage for introducing some of the most innovative tile and stone products in the world. 

The exposition and conference serve as a valuable and complimentary continuing education resource for all segments of the industry, with more than 50 educational opportunities throughout the show. Coverings attracts thousands of distributors, retailers, fabricators, contractors, specifies, architectural and design professionals, builders, real estate developers, as well as journalists, reporters and bloggers who cover the vital tile and stone industry. 

Sponsors of the show are Ceramics of Italy/Confindustria Ceramica, Ceramic Tile Manufacturers Association of Spain (ASCER), Tile Council of North America (TCNA), National Tile Contractors Association (NTCA), and Ceramic Tile Distributors Association (CTDA)

The show is managed by Taffy Event Strategies, LLC. 

Coverings 2020 takes place April 20-23, 2020, at the Ernest N. Morial Convention Center in New Orleans, Louisiana. 

For more information about attending, sponsoring or exhibiting at Coverings 2020, contact Taffy Event Strategies at 571-313-5801 or [email protected]


Coverings 2020, New Orleans, Opens Registration and Hotel Reservations

Largest Tile and Stone Event in North America Offers Early Registration Benefits to Attendees

October 8, 2019 – ARLINGTON, Va. – Coverings , the largest international tile and stone exhibition and conference in North America, today announced that prospective attendees can now register for Coverings 2020 and reserve hotel rooms starting this week. Coverings 2020 will be held in New Orleans, Louisiana, for the first time in more than 20 years, and take place April 20-23, 2020, at the Ernest N. Morial Convention Center. The event will include more than 1,100 exhibitors from 40 countries and feature the latest tile and stone products, innovations, trends, and educational opportunities.

Beginning Oct. 8, 2019, interested attendees can register for Coverings 2020 by visiting Attendees who register in advance will receive benefits to include preliminary notices of key programs, access to breaking conference information, special promotions, and other opportunities only available with early registration.

Coverings 2020 will highlight premiere tile and stone products from around the world, and provide showgoers exclusive access to an array of industry product displays, exhibitors and networking events.

Attendees of Coverings 2020 will have the chance to attend complimentary educational opportunities, many of which will include Continuing Education Units (CEUs). From demonstrations and sessions to one-on-one experiences, Coverings’ robust educational offerings span all industry segments. Event programming and activations will include focuses on installation and fabrication; workforce and profits; and materials and trends. Attendees can experience many kinds of learning experiences, including a live demonstration stage, Quickfire and Engage sessions, and a new Business Building Lab.

Coverings 2020 falls right before the New Orleans Jazz & Heritage Festival, also known as Jazz Fest, the popular annual celebration of New Orleans’ music and culture. Those who attend Coverings 2020 will be able to extend their time in “The Big Easy” to enjoy the much-anticipated music event and the city’s rich history of European traditions and Caribbean influences.

“Coverings is excited to be in New Orleans after so many years,” said Jen Hoff, president, Taffy Event Strategies, LLC, which is the show’s management company. “New Orleans is an exciting, culturally rich haven, a sensory overload, much like Coverings.”

Attendees can reserve blocks of rooms in 20 official hotels located within a short walk or complimentary shuttle ride to and from the convention center. Blocks of rooms with Coverings 2020 partnered hotel properties can be secured beginning Oct. 8 by visiting the Coverings Hotel Search page online. Because Jazz Fest opens the last day of Coverings 2020, it is recommended that attendees and exhibitors book their hotels early.

The official hotel options offer a range of rates and a variety of room and accommodation types. Guests can choose from quaint, historic hotels to newer or modern lodging, and selections among Travel + Leisure’s “World’s Best Hotels.” Hospitality from hotel partners will comprise special raffles, impeccable service and vibrant environments.

Those who stay in official Coverings hotels not within walking distance to Coverings 2020 will be provided the benefit of complimentary shuttle service to and from the convention center.

For more information about attending Coverings 2020, visit


Coverings Social Media:

Twitter: @Coverings, #Coverings2020
LinkedIn: RequestGroupInvite

About Coverings: Coverings is the largest and most-significant ceramic tile and natural stone trade fair and exposition in the United States and North America. It features exhibitors from more than 40 countries and is the stage for introducing some of the most innovative tile and stone products in the world.

The exposition and conference serve as a valuable and complimentary continuing education resource for all segments of the industry, with more than 50 educational opportunities throughout the show. Coverings attracts thousands of distributors, retailers, fabricators, contractors, specifies, architectural and design professionals, builders, real estate developers, as well as journalists, reporters and bloggers who cover the vital tile and stone industry.

Sponsors of the show are Ceramics of Italy/Confindustria Ceramica, Ceramic Tile Manufacturers Association of Spain (ASCER), Tile Council of North America (TCNA), National Tile Contractors Association (NTCA), and Ceramic Tile Distributors Association (CTDA).

The show is managed by Taffy Event Strategies, LLC.

Coverings 2020 takes place April 20-23, 2020, at the Ernest N. Morial Convention Center in New Orleans, Louisiana.

For more information about attending, sponsoring or exhibiting at Coverings 2020, contact Taffy Event Strategies at 571-313-5801 or [email protected].

For press registration, content and interviews, contact Eberly & Collard Public Relations at 404-574-2900 or the email addresses at the top of this release.

2019 Ceramics of Italy Spring-Summer Tile Trend Report


Ceramics of Italy announces its Spring-Summer Tile Trend Report. These top trends were culled after reviewing hundreds of new products from Italian tile producers at Coverings in Orlando and ICFF in New York. From humble to opulent designs and inlaid wood to skinny formats, the following six themes demonstrate the expanding versatility of ceramic tile and how Italians lead the way in design and innovation. These products from Ceramics of Italy member companies are now available in the North American market for all types of residential and commercial projects. See below or visit the Ceramics of Italy Product Gallery for more inspiration!



While some designers prefer large format tiles to minimize grout lines and create a large, seamless surface, there’s been a recent swing in the other direction to emphasize the tile’s shape. Skinny format tiles offer the perfect opportunity to create a playful composition.

Skinny tiles

Skinny tiles
















Clockwise from top left: Appiani Regolo, Made+39 Shift, Ceramica Bardelli Pittorica, Marca Corona Lagom



Inlay is one of the oldest decoration techniques in the book, gracing the floors and furniture of wealthy estates for centuries. Now with advanced digital printing technology, everyone can have instant access to the charm of inlaid wood and parquet flooring for a fraction of the price.

Inlaid wood

Inlaid wood
















Clockwise from top left: Ariana Storm, Lea Ceramiche Bioselect, Sant’Agostino Primewood



Ceramic tile is an inherently humble material. It’s created from the earth and designed to last but can also be returned to the earth at the end of its life. With these collections, Italian companies pay homage to the beauty of imperfection and humble materials found in nature.

Humble materials

Humble materials















Clockwise from top: Ceramiche Refin Creos, Del Conca Boutique, Coem Moonstone



On the other end of the spectrum are tiles that exude opulence. From rare and dreamy marble to high gloss ceramic emulating semi-transparent glass, all of these collections add a touch of glamour while possessing the functional benefits of ceramic and porcelain.


















Clockwise from top left: LaFaenza Bianco, Versace Ceramics Marble, Fondovalle MyTop



Tiles come in every hue and tone found under the sun, but muted colors have recently taken the tile industry by storm. While vivid colors have their place, the subdued chroma of pale pink or sage green allows for designers to apply entire fields of color to a space.

Muted colors

Muted colors
















Clockwise from top left: Casalgrande Padana Opus, Ceramica Vogue Materia, Blustyle Country, Decoratori Bassanesi Tartan



Lines can do miraculous things to a room: create movement, add height, or at the very least generate visual interest. It’s no wonder that companies are using this essential element to create striped patterns, metallic inserts, linear mosaics and more.


















Clockwise from top left: Emilceramica Tele di Marmo Reloaded, Dom Ceramiche Pura Alta, Decoratori Bassanesi Segments, Ceramica Fioranese Passepartout


Coverings ’19 wrap up

Team reps Jason McDaniel (l.) and Brad Denny go head to head during the “Survey Says” game show in the Contractor Lounge.

Coverings ’19 – the 30th anniversary of the Global Tile & Stone Experience – was an astounding success this year for the industry, as well as for NTCA. The association was on the scene this year with new logistics: the Installation & Design Experience booth housed the IDE Lounge (always a hub of activity, networking, education, refreshments, and this year a “Survey Says” game show that was a smashing success), and three completed vignettes that demonstrated the synergy between local designers and qualified labor in the form of NTCA Five-Star Contractors working with tile and setting materials donated by sponsors.

(L to R.) NTCA’s Robb Roderick, Mark Heinlein and Randy Fleming, with an assist from NTCA Member Joseph Mattice of On The Level in Simpsonville, S.C .at just one of the many live demos at the show.

The booth also was a home base for CTEF and IMI, and the Tile Council of North America (TCNA), which provided an area that explains the tests that are commonly conducted within its highly respected Product Performance Testing Laboratory – showing how vital this information can be for product suitability and performance. 

Contractors flocked to the booth, and NTCA signed up 27 members at the show. NTCA also offered a full schedule of presentation on the Live Installation Demonstration Stage.

As the show unfolded with over 1,100 exhibitors and over nine miles of exhibit space, we posted on the National Tile Contractors Association and TileLetter Facebook pages as well as, so check there for details. But here are a few of the highlights of the show to give you a flavor of the event.

A traditional second line parade heralded the announcement that Coverings ’20 will be held in New Orleans next year, April 20-23.

Next year, the event will take place April 20-23 at the Ernest N. Morial Convention Center in New Orleans, La., so stay tuned for upcoming information!

Charity initiatives shine: Teams of volunteers from Coverings, NTCA, the press, MAPEI and Florida Tile assembled 1,600 hygiene kits to be distributed by Clean the World to area veterans in need. In addition, the Tile Council of North America (TCNA) and 21 of its members supported the Pet Alliance of Greater Orlando through a whimsical and wonderful display of one-of -a-kind doghouses, accented by visits from adoptable pooches during the show. 

Volunteers from NTCA, Florida Tile and MAPEI assembled 1,600 hygiene kits in the Clean the World charity initiative.

Twenty-one TCNA members created one-of-a-kind doghouses on forms donated by wedi to support the Pet Alliance of Greater Orlando.

NTCA members win CID Awards: Recognizing superior work in tile and stone, three CID Awards honored NTCA members. Pennacchio Tile, Inc. won the Commercial Stone Installation prize for Concord Plaza in Concord, Calif.; David Allen Company took home the Commercial Tile Installation for the Columbia Hotel in Washington, D.C., and Hawthorne Tile won the Installation Grand Prize for the Hinkley Project in Portland, Ore. 

NTCA Member Pennacchio Tile, Inc., Concord Plaza

David Allen Company, Columbia Hotel

Hawthorne Tile, the Hinkley Project

A trio of vignettes reflect design/installation synergy: Three stellar vignettes on display at the Installation & Design Experience were designed by locally based designers and architects working with NTCA Five-Star Contractors: designer Reginald Dunlap Interior Design and Welch Tile & Marble, using ESTIMA Ceramica products; Interstruct, Inc. and installer C.C. Owen Tile Company, Inc., using Crossville, Inc. products; and HHCP design and installer Nichols Tile & Terrazzo Co., Inc., using Ceramics of Italy products. NTCA Five-Star Contractor John Cox of Cox Tile served as the project manager.

The Hidden Oasis vignette, designed by Glenda Wright of HHCP and installed by Nichols Tile & Terrazzo Co. Inc.

Above Orange vignette designed by Maria Valbuena of Interstruct, Inc., and installed by C.C. Owen Tile Company, Inc.

Hotel Lobby vignette, designed by Reginald Dunlap Interior Design, and installed by Welch Tile & Marble.

NTCA members celebrated at Coverings Rock Stars Awards: NTCA members Paige Pomerene, P2 Customs; David Mastrangelo, The Tile Studio, Inc.; and Jacob Harris of Coastal Custom Tile & Design, LLC, were honored among the 12 winners named the best and brightest young talent in the tile and stone industry. 

NTCA members Paige Pomerene, Jacob Harris (far left) and David Mastrangelo (third from right) were among the 12 Coverings Rock Stars honored with a special luncheon at the show.

Schluter’s Dale Kempster was named NTCA 2019 Tile Person of the Year, the first Canadian to be honored with the award.

NTCA 2019 Tile Person of the Year: NTCA named Dale Kempster of Schluter Systems its 2019 Tile Person of the Year. This award recognizes a NTCA contractor, distributor or manufacturer member who has demonstrated a strong commitment to the tile industry and has supported the mission and goals of the NTCA. Kempster has served as a member of the NTCA Technical Committee for many years, has participated in two groundbreaking international labor summits, and was instrumental in the development of a Canadian version of the NTCA Reference Manual. He is also the first Canadian to be honored with award.

Joe A. Tarver Award – Tom Ade: Tom Ade, owner of Filling Marble and Tile in Egg Harbor City, N.J., was honored with this prestigious award that recognizes those who provide exemplary service to the industry. Ade is a long-time member of the NTCA, a former NTCA Regional Director and board member, and recipient of both NTCA’s Ring of Honor and Tile Person of the Year Awards. He also made the NTCA Tom Ade Ceramic Tile Scholarship program possible by bestowing a generous donation to the association earmarked to support children and grandchildren of NTCA members who wish to continue their education. Over the past four years, the program has given students over $150,000 in scholarship funds. 

Tom Ade (l.) receives the Joe A. Tarver Award from NTCA Executive Director Bart Bettiga at the NTCA Awards Night.

Tom Ade Ceramic Tile Scholarship Recipients Tara Wadford and Riley Sullivan

Tom Ade Ceramic Tile Scholarship Recipients: Since 2016, and due to a generous donation by 2019 Joe A. Tarver Award winner Tom Ade, NTCA has bestowed $5,000 scholarships on children and grandchildren of NTCA contractor members seeking higher education to pursue life goals. As part of the award, scholarship winners received an expense-paid trip to the trade show. This year, three winners were chosen out of 53 applicants. The winners were: 

Riley Sullivan, son of Dirk Sullivan and wife Gwen of NTCA Five-Star Contractor Hawthorne Tile in Portland, Oregon. Sullivan is an international baccalaureate diploma candidate. He plans to use his scholarship to further his studies, specifically focusing on ecosystem protection.

Tom Ade Ceramic Tile Scholarship Recipient Tyler Kleinsasser.

Tyler Kleinsasser, son of Roger Kleinsasser, owner of Tile Creations in Rapid City, S.D. After Kleinsasser graduates with a degree in Civil Engineering from the South Dakota School of Mines and Technology, he will be pursuing a Master’s degree in Construction Engineering and Management. 

Tara Wadford, daughter of Nyle and Teresa Wadford of NTCA Five-Star Contractor Neuse Tile Service in Youngsville, N.C. Wadford plans to enroll at Liberty University, majoring in nursing and minoring in Spanish, and aspires to become a physician’s assistant.

NTCA also awarded 10 other applicants $1,000 each. The additional scholarships were made possible through a sponsorship from LATICRETE International.

Northern California Tile and Stone Corp. won for Commercial Project of the Year during the NTCA Five-Star Project of the Year Awards. Seven other NTCA Five-Star contractors were honored for their outstanding achievements. NTCA Five-Star Program Director Amber Fox (l.) and Daltile’s John Cousins (far right) handed out the awards

NTCA Five-Star Contractor 2019 Project of the Year winners: This award recognizes NTCA Five-Star Contractor members for installation excellence in residential and commercial projects that include ceramic tile, natural stone, mosaics and/or glass tile. For the first time in the awards’ seven-year history, social media was used as part of judging criteria reflected in the “People’s Choice Award.” Five-Star Program Director Amber Fox said the People’s Choice Award wasn’t the only change this year. “This award is an opportunity to showcase craftsmanship, therefore we changed the judging criteria to increase the value of technical merit compared to last year.” Judges were Richard P. Goldberg, architect and president of PROCON Consulting Architects and tile industry consultant; Kent Klaser of Ceramic Tile and Stone Consultants, Inc., and David M. Gobis, Ceramic Tile Industry Consultant, LLC. Awards were sponsored by Daltile. 

The NTCA Five-Star Contractor 2019 Project of the Year recipients are: 

  • People’s Choice: Grazzini Brothers for the Milwaukee Bucks New Arena Fiserv Forum
  • Residential Achievement of Excellence Award: Boatman and Magnani, Inc., for Modern Mid-Atlantic Oceanfront Residence
  • Residential Project of the Year: Hawthorne Tile for “His & Hers” Bathroom
  • Commercial Achievement of Excellence: Artcraft Granite, Marble & Tile Co., for Phoenician Women’s Spa
  • Commercial Achievement of Excellence Award: David Allen Company for the Columbia Hotel
  • Commercial Project of the Year: Northern California Tile and Stone Corp. for the Cache Creek Casino Resort Spa
  • Commercial Elite Achievement of Excellence: Rheinschmidt Tile & Marble for Scottsdale Fashion Square Mall
  • Commercial Elite Project of the Year: Superior Tile & Stone for the Palms Sky Villas in Las Vegas

NTCA Tile Setter Craftsperson of the Year Award announced: This award, brand new for 2019, will honor a tile setter’s career, as well as artistry, technical soundness of installs and ability to correct problems. Open to NTCA member contractors and employees who have a 15-year minimum of setting tile, tile setters must be nominated by peers or those within the industry. The winner will be announced at Total Solutions Plus this fall in Nashville, Tenn. Deadline for nominations is June 28 – visit for details. 

CTDA Supplier of the Year: In a repeat performance from Coverings 18, The Ceramic Tile Distributors Association again recognized Crossville, Inc. as its Supplier of the Year. The award, which is voted on by CTDA’s members, recognizes domestic and international supplier(s) who provide the most value to its distributor members and the ceramic tile and stone industry. This is Crossville’s third time to receive the award.

Confindustria Ceramica North American Distributor Award: Confindustria Ceramica chose Montreal’s Ciot as its North American Distributor of the Year recipient. The award celebrates the close connection between Italian tile manufacturers and their valued North American partners. 

Coverings 2019 marks its 30th year with continued growth

Coverings (, the largest international tile & stone exhibition and conference in North America, had another year of strong growth at the 2019 show. With nearly 1,100 exhibitors showcasing 479,788 square-feet of tile and stone, the exhibition had solid growth from Coverings 2018. Almost 27,000 professionals from over 90 countries — an 8.6 percent increase — attended the 30th annual trade show, which took place at the Orange County Convention Center in Orlando from April 9-12.

“The significant uptick in attendance at Coverings is certainly a strong indication of the health and vitality of the tile and stone industry,” said Jennifer Hoff, president of Taffy Event Strategies, the management company for Coverings. “It was particularly meaningful to see such strong attendee numbers as we celebrated three decades of Coverings.”

Coverings 2019 participants enjoyed new product previews, live demonstrations, networking opportunities, and over 50 educational opportunities. Among the thousands of professionals who attended, distributor attendance was up nine percent while architects & designers, builders & remodelers, contractors & installers, fabricators, and retailers grew by more than 10 percent as compared to 2018.

Exhibitors, in particular, were delighted with this year’s turnout:

“We come to Coverings each year because it’s the best opportunity to meet with key business players,” said Giampaolo Acerbi, Cooperativa Ceramica D’Imola North America national chief sales officer. “The show provides us with a moment in time to launch new collections, which we continue to see great success with.”

Perry Yancovich, Vitromex Vice President of Sales & Marketing also reflected on the show.

“Coverings doesn’t mean simply bringing new products and awaiting feedback,” Yancovich said. “We continue to see opportunities for new growth and distribution. This year, we took advantage of our time at the show to launch a new, user-friendly website on the first day of Coverings, which reinforces our brand identity while providing added tools and catalogues for customers.”

The show’s 30th anniversary milestone provided an opportunity to celebrate the brands that move the industry forward, as well as the designers, architects, specifiers, distributors and more who promote tile and stone within their businesses. In honor of these long-standing partners, anniversary badges and booth ribbons were awarded to attendees and exhibitors who’ve participated in every year of Coverings.

“The show allows us to meet with both current and potential customers, architects, designers and others involved in the industry, acting as a great networking opportunity,” said Ceramica Gomez Area Manager, Salva Liñan.  As a veteran company in the industry, we attend Coverings every year full of enthusiasm because it is the best place to showcase our newest product developments.”

The show concluded with a second-line-style parade, complete with beads and a marching band, in celebration of the fact that Coverings 2020 will take place in New Orleans. Coverings 2020 will be held April 20-23, 2020.

# # #

Coverings Social Media


Twitter: @Coverings, #Coverings2019





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About Coverings

Coverings is the largest and most important ceramic tile and natural stone trade fair and expo in the United States. It features exhibitors from over 40 countries and is the stage for introducing some of the most innovative tile and stone products in the world.

The exposition serves as a valuable resource for continuing education for all segments of the industry, with informative, accredited seminars and live demonstration sessions throughout the show, all free of charge. Coverings attracts thousands of distributors, retailers, fabricators, contractors, specifies, architectural and design professionals, builders and real estate developers, as well as journalists and bloggers who cover this vital and dynamic industry.

Sponsors of the show are The Ceramic Tile Distributor Association (CTDA), Tile of Spain/Spanish Ceramic Tile Manufacturers Association (ASCER), Ceramics of Italy/Confindustria Ceramica, National Tile Contractors Association (NTCA) and the Tile Council of North America (TCNA). The show is managed by Taffy Event Strategies, LLC.

For more information, visit or contact Taffy Events, Coverings Show Management, 703-539-5504.

Yurtbay Seramik launches stone, wood and textured looks

Old Town Wood in White from Yurtbay

At Coverings ’19, Yurtbay Seramik launched its new tile collections to the USA market and made the grand opening by announcing the establishment of Yurtbay Seramik USA, Inc.

Yurtbay Seramik exhibited a wide range of products in different patterns and color variations, with a variety of textures from polished, matt to satinato. In regard to the feedback for Yurtbay Seramik’s trending styles from Coverings’19, here are the top three outstanding product series of Yurtbay Seramik.

Invisible Marble

Invisible Marble is the expression of classic style with an elegant modern look.

Natural stones once again are back in the spotlight with Invisible Marble; high-class natural marble with original vein patterns through shades of color that are enhanced with beautiful surface finishes – polished and satinato – on a large format, 60x120cm in addition to 30x60cm.

Yurtbay's Invisible Marble, in a polished finish

Yurtbay’s Invisible Marble, in a polished finish












Old Town Wood

Old Town Wood brings the rustic and modern style together with its warm texture and different color options.

The Old Town Wood series is where nature meets the elegant tones in your soul with its color options of white, black, grey, turquoise and orange and size of 20×120. It brings simple and unique forms of nature to your space, creating a pleasant environment.

Old Town Wood in White from Yurtbay

Old Town Wood in White from Yurtbay













Dalia is a great option for creating remarkable places with its warm and pure texture.

Dalia Series, which comes into prominence through its texture blending classic and modern concepts, not only provides great value but attracts the consumer to the product by means of its different themes and texture.

Yurtbay Seramik will please everyone who loves different designs in their places and wants to see warm and sincere themes. Yurtbay will continue to present a unique experience to its consumers through their outstanding product selections.

For further inquiries, please contact to Yurtbay Seramik USA, Inc.  Address: 4220 Steve Reynolds Blvd. Suite 15 Norcross GA 30093 USA.  Telephone: +1 470-375-7570.

VitrA exhibits its latest tile series at Coverings 2019

VitrA Mode was one of the new tile systems launched at Coverings.

VitrA exhibited its latest tile series at Coverings 2019, which has been the preeminent event for the ceramic tile & natural stone industry in North America for thirty years. VitrA’s 75 square meter stand at the exhibition, which took place in Orlando, Florida, on 9-12 April, displayed its latest series and systems for covering materials.

About 1,100 companies and 26 thousand visitors from 90 countries participated in the exhibition, where VitrA displayed five new porcelain series based on ColorCode and Natural Stone themes: Urbancrete, Urbanwood, Metalcrete, Cardostone and Ceppostone.

VitrA Mode was one of the new tile systems launched at Coverings.

VitrA Mode was one of the new tile systems launched at Coverings.

In addition to this; VitrA launched two new tile systems, Mode and Retromix, VitrA offered visitors an opportunity to evaluate the new oak colors of its Urbanwood series. VitrA’s marble-like series, Marmori, Nuvola and Serpegiante also caught the attention of visitors to the exhibition.


Kale debuts innovative products at Coverings

Kalesinterflex isTurkey’s thinnest, biggest and most flexible ceramic tile with 3mm and 5mm thicknesses, measuring 120x360cm.

A leading player in the international ceramics market, Kaleseramik presented its new products at Coverings 2019, one of the world’s foremost ceramics trade fairs, held in Orlando, Fla., April 9-12. Günfer Haklı, EVP, International Markets Sales and Marketing, said, “As the first Turkish ceramics firm that made a brand investment in Italy, we took part in the fair with our Edilcuoghi Edilgres, Campani, Çanakkale Seramik and Kalebodur brands. We will continue to make a difference in the international market with our innovative brands that symbolize our high quality and unique design approach.” These brands were all on display in the Kaleseramik booth there — showing novelties from Europe’s 4th and the world’s 15th biggest ceramic tile manufacturer.

The company aims to grow in the global market with its Italian brands

Emphasizing on the exclusive designs they developed for a variety of styles and functional solutions that made life easier to provide the users with the living spaces of their dreams, Günfer Haklı, EVP, International Markets Sales and Marketing, said: “Our brands were among the highlights of the fair with products that symbolize our high quality and unique design approach.” Underlining Kaleseramik’s goal of growing in the global market, Günfer Haklı added: “Kaleseramik, which carried out Turkey’s first ceramic exports in 1962, acquired prestigious Italian brands Edilcuoghi Edilgres and Campani with Kale Italia in 2011. Having made the first Turkish acquisition in the Italian ceramic industry, which is deemed the center of the world in ceramics, Kale accelerated its branding efforts abroad with this investment. Today, consumers in more than 100 countries across all continents extending from Asia to Europe, America to Africa, have access to Kale branded products.”

New collections on display for the first time at the Coverings Fair

At the Coverings Fair, Kale showcased its Oregon, Ashdown and Woodream collections for the first time. In addition to new collections, Kalebodur’s innovative product Kalesinterflex was also on display with examples from various areas of use.


An innovative product that breaks the routine in the industry: ‘Kalesinterflex’

Reflecting on its product line its long-established brand experience with state-of-the-art technology, Kalebodur introduced a new look into architectural designs and construction technologies with Kalesinterflex –Turkey’s thinnest, biggest and most flexible ceramic tile with thickness varieties of 3mm and 5mm and dimensions of 120x360cm.

Kalesinterflex isTurkey’s thinnest, biggest and most flexible ceramic tile with 3mm and 5mm thicknesses, measuring 120x360cm.

Kalesinterflex is Turkey’s thinnest, biggest and most flexible ceramic tile with 3mm and 5mm thicknesses, measuring 120x360cm.

Much more practical, aesthetic and longer lasting than other coating materials, Kalesinterflex is also used on different areas such as tables, coffee tables, TV set units and bathroom furniture as well as kitchen counters and cupboard doors.

Kalesinterflex allows for both the implementation of new ideas on façades and interiors and the creation of modern living areas. Kalesinterflex is an environment-friendly product, as it requires less raw materials, less energy, and less water from the nature to manufacture.

Kalesinterflex also stands out with its resistance to fire and chemicals, easiness to clean and its antibacterial qualities. It is preferred by both consumers and professionals thanks to its anti-graffiti and photocatalytic properties, easiness to cut in varying dimensions, and environment-friendliness. Kalesinterflex comes in a vast range of colors and textures, providing considerable freedom of movement, application and creativity for buildings.



TCNA members donate tiled doghouses

Showing off tile’s versatility and style, 20 members of Tile Council of North America, Inc. (TCNA) generously donated unique, handcrafted tiled doghouses to the Pet Alliance of Greater Orlando at Coverings 2019 in Orlando, FL.

The participating companies included:

  • AlysEdwards Tile & Stone
  • American Glass Mosaics
  • American Wonder Porcelain
  • Anthology
  • ARTO Brick & Tile
  • Casa Ceramica
  • Crossville
  • Del Conca USA
  • Florida Tile
  • International Wholesale Tile
  • Julian Glass
  • Lilywork Artisan Tile
  • Lunada Bay Tile
  • M2 Innovative Concepts
  • Marazzi
  • Marble Systems
  • Portobello America
  • Syzygy Tile
  • Tile By Design
  • Vitromex

The forms used to make these doghouses were custom manufactured by Wedi Corp. and contributed by Wedi and TCNA.

“We’re honored to bring the tiled doghouse program back to Coverings as a creative and charitable way to showcase the beauty and versatility of tile,” said Kathy Meyer, TCNA director of marketing. “We invite Coverings attendees to visit the TCNA Art Tile Courtyard to see these incredible works of art generously provided by our members, meet the dedicated volunteers from the Pet Alliance of Greater Orlando, and learn more about how this program benefits pets in the local community.”

“Pet Alliance is looking forward to partnering for a second time with the Tile Council of North America on this project,” remarked Pet Alliance Executive Director, Stephen Bardy. “We are grateful to TCNA and the members who generously donated their time and skill to create these amazing doghouses. Later this year Pet Alliance will hold a special event where we will auction off the doghouses to raise money to support our mission of helping pets in need. More than 7,000 dogs and cats will come to our shelters this year in need of housing and care while they wait for their new homes. Pet Alliance will also care for more than 30,000 additional pets through outreach activities, surrender prevention programs and low-cost veterinary care. Without the support of organizations and individuals like TCNA and its members, we could not do this important work.”

During the show these one-of-a-kind, handmade creations were on display in the TCNA Art Tile Courtyard and TCNA’s booth, where attendees could see the craftsmanship firsthand and meet furry friends from the Pet Alliance of Greater Orlando.

A donation ceremony was held in the TCNA Art Tile Courtyard at 3:15 p.m. on Thursday, April 11th.

The following descriptions were provided by the companies/artists who tiled the doghouses.

AlysEdwards Tile & Stone 

Mon Ami Paris! From bistros and cafes to museums and gardens, stroll with us as we explore the best Paris has to offer. With our tres chic doghouse, we’ve tried to capture all the favorite spots, both new and old, to sit, sip, relax and enjoy Parisian life. Windows framed with CarBONE liners create Louvre-ly Reflections for any pup peaking in. Don’t worry if you have a Pebble Without a Cause; our house comes complete with Lime-olicious gl-rrrass! A romantic energy mixed with an urban-chic aesthetic can invigorate even the weary while they enjoy the local culture, sights and sounds. Eiffel For You, and AlysEdwards has left her signature stamp of approval because every pup deserves a kiss!Designed by: Jennifer A. Torosian

Installed by: AlysEdwards sample department

American Glass Mosaics 


The theme of American Glass Mosaics’ doghouse is Northern Blends, as their tiles are manufactured “up North” in Michigan; the roof tile is from their Superior Collection “Northern Blend;” and they wanted to honor the president/CEO’s dog, which is a Lab and Poodle blend.The designer/installer was Carlo Pozzobon.

The tiles used were:

Roof:  1″ x 2″ Northern Blend
 Side and rear walls: 1″ x 4″ Honeycomb Blend
Front wall: 1″ x 1″ Honeycomb Blend
Door and trim: 1″ x 1″ Ironstone Clear, 1″ x 2″ Ironstone Sand finish (made with Lake Michigan Sand), and 15 mm x 15 mm Onyx

 Nameplate tile: 1″ x 1″ Selenite Opaque

American Wonder Porcelain 

It’s a dream dog cabin!

American Wonder Porcelain’s doghouse features the beautiful, rustic, wood-look tile series Luna Orchard PorcelainTM. Cut pieces of 6″ x 36″ are featured in Mist LN02 on the front and sides and Shadow LN05 on the roof. This cozy dog cabin, with decorative touches like flowers adorning its entrance, is ready for an eager pup!


Anthology tile wanted to create a very special doghouse, so they used their Euphoria collection, which has a beautiful reflective glass, and Monet magic glass roof tiles, which complete this masterpiece. The true-blue color is associated with dogs and loyalty. Molded glass raindrops fall on the roof, as this house will shelter precious puppies from the rain.

The doghouse was designed by Suzi Portugal, an absolute dog lover herself, and happily completed and executed by Anthology’s team. This doghouse is a gift from Anthology tile given with their love of tile and dogs.

ARTO Brick & Tile 

ARTO, known for handcrafted tiles made in California, has created this rustically elegant doghouse. The outside walls are cladded with grooved concrete terrazzo tiles, which surround the custom, hand-painted “Happy Dog” tile on the back wall. The roof is tiled with 8″ black diamond ceramic fish scale tiles. The back inside wall displays ARTO’s ornate 8″ hand-painted Kaleidoscope tiles, and the floor is covered with 4″ timeworn Sirocco black ceramic tiles. This doghouse was made completely by hand and with love by the people at ARTO.Roof: Studio Field 8″ Conche black diamond tile

Outside walls: 8″ x 8″ grooved terrazzo tile
Back wall: custom, hand-painted “Happy Dog” tile
Back inside walls: 8″ x 8″ hand-painted Kaleidoscope (SD229HA) tile
Floor: 4″ x 4″ Sirocco black tile

Casa Ceramica, Inc. 

Casa Ceramica’s doghouse was designed and installed by its in-house design and installation team. Their Spanish-inspired doghouse design features tiles and trim pieces from their Mediterranean and Palacio tile collections. The bones were made locally in Florida by the same artist who produces Casa Ceramica’s custom tiles.


Crossville, Inc. 

Crossville’s tiled doghouse features some leading trends in tile design.The walls are made with Crossville’s yet-to-be-released Alaska collection. The terrazzo-look tiles have mitered edges and create the appearance of a continuous piece of terrazzo. Waterjet-cut dog figures, inspired by the works of MC Escher, are crafted in the Basalt collection and placed as accents on the doghouse‘s sides. The rooftop is made of the popular Sideview glass mosaics in a matte silver finish, adding dimension and a touch of glam.

Crossville’s Tradeshow Manager, Earl Randolph, developed the design for this project.

Del Conca USA 

Del Conca USA’s doghouse showcases 32″ x 71″ Pandora Gray (roof), 3″ x 16″ Gray and White Kensington (exterior), and 8″ x 8″ Havana Gables on the interior.

The doghouse was designed and installed by Brad Crowder of Crowder Tile.

Florida Tile 

Florida Tile created a puppy home that will be a place of possibility and comfort for its future “fur baby” resident.
The exterior walls are tiled with LocalHDP that features a look of weathered, painted wood. It beautifully accomplishes the goal of giving this special space a feel of warmth and belonging.
The home’s roof is completed with AventisHDP THINNER, a 3.5 mm tile that is elegant and light, yet durable.
Walls: LocalHDP / Lounge, Bistro
Roof: AventisHDP THINNER/ Titanium
Chimney: AventisHDP THINNER/ Eclipse
Windows: AventisHDP THINNER/ Snow/Titanium
Interior: AventisHDP THINNER/ Titanium


International Wholesale Tile

International Wholesale Tile’s doghouse showcases Inspire by Tesoro and newly launched collections, Scales and Urbano, along with Tesoro’s new company mascot, Argento!

Roof: Scales – Mud, size 12″ x 12″
Walls: Urbano – Borough, size 5″ x 10″

Julian Glass 

Julian Glass’ doghouse features multicolored, multi-textured large glass tiles with an ocean coral theme.

Lunada Bay Tile 

Endless Summer by Lunada Bay TileHere’s a ready-made, beachy pad for the water-loving pooch. This doghouse has a Zen-bohemian feel that takes us on an epic wave of design. The house entrance and sides features Tide Dye, a new design in the soon-to-be-launched concrete series for Tommy Bahama by Lunada Bay Tile.

Accenting the roof is a sneak peek of Silhouette, an exciting addition to their ocean-inspired Shinju ceramic collection. Alternating rows of linen-textured concrete liners add to the roof’s varying colors and textures, making this the place all the friends and family want to come to play. Cowabunga!

M2 Innovative Concepts 

M2 Innovative Concepts’ doghouse features a camouflage effect, and the tessellated dog pattern is water jet-cut.The self-cleaning surfaces are comprised of products that use Hydrophilic Tile technology. The porcelain tiles have titanium dioxide fired insolubly and permanently into their surface. This triggers a reaction activated by light, oxygen, and humidity and sheets dirt off the surface, kills germs and bacteria on contact, and eliminates odors!

The products used were:

Walls in water jet-cut tessellated dog pattern:

Agrob Buchtal Streetlife rectified stoneware floor tile
Colors: Basalt & Cement
Thassos Marble
M Squared, made in the USA, Neopolis Glass
Colors: Mango, Mediterranean Blue
Roof: 2″ x 2″ Jasba Basic Stone; color: Medium Grey
Floor: 1″ x 1″ Jasba Fresh Glossy; color: Midnight Blue Mix


The Marazzi and American Olean brands teamed up to produce a custom tiled doghouse that showcases the distinct personality of each brand and provides some lucky dog with a house that is the epitome of on-trend style and fun. The result is a wonderfully eclectic house for Fido that artistically combines Marazzi’s bold, Italian styling with the clean lines and soft colors of American Olean.The roof is covered in Marazzi’s new encaustic-look tile (Marazzi’s D_Segni Color Collection – Honeycomb), creating a stylish focal point that is both fun and chic.

 The bold, over-the-top encaustic design was complemented with a soft, weathered white wood visual on the rest of the house. Covering the four walls of the doghouse is American Olean’s Waterwood Collection – White Oak. Inspired by the bricola wood pillars that grace the waterways of Venice, this unique wood-look tile provides the visual softness of authentic waterworn oak wood. To top it all off with a nice, trendy touch, 1-½” hexagon mosaics from the Waterwood Collection were placed on the floor of this little pooch palace.

The doghouse designer was Sarah Morales of Marazzi and American Olean, and the installer was Albert Pena of Mecca Design.

Marble Systems 

Princess and Max, the official Country Floors pets, wanted a play/guesthouse for their friends’ young litters. Sitting in their backyard overlooking Coopers Beach in their Hamptons summer house, the brother and sister design duo wanted a smaller version of their 1920’s colonial style cottage. Max, a devoted fan of the famous wire dancer “Princess Victoria,’ commissioned local artist and muralist Jean Laloi to paint a mural replicating a circus poster of the late wire dancer icon on the back wall of their small guest house!Materials used:

Roof: Moresque collection Teja Mosaic; color: Storm
Walls: 2″ x 4″ Victoria collection; color: Lakeview
Picket fence: Status Ceramics 2″ x 6″ picket; color: Snow White
Door surround: Status Ceramics medallion deco 6″ x 6″; color: Snow White

The doghouse was designed by Omar Torres, Country Floors’ product and facility designer, and installed by their in-house board production department.

Portobello America 

Portobello America’s doghouse features a contemporary look, using three product lines: Forest (wood look), NYC (mosaic), and Barcelona (concrete look).

The idea came from architect Andreza Zago.

Syzygy Tile 

Syzygy Tile’s Cool Blue doghouse was designed by Lori Reyes, mosaic department leader. The doghouse showcases Syzygy’s new Rain Drop mosaic in Midnight glaze, as well as their 4″ Koi mosaic in a colorful fade.


Tile By Design 

The theme of Tile By Design’s doghouse is the “VID (Very Important Dog) House!”

Tile By Design specializes in hand-painted and digitally-decorated artisan tile. Their digital division has the ability to print any image, artwork, or design on tile.

They only hope the house’s future inhabitant doesn’t have any trouble with the PUParazzi!

For more information about the Pet Alliance of Greater Orlando, please visit

Dale Kempster: 2019 NTCA Tile Person of the Year

Dale Kempster, NTCA Tile Person of the Year

ORLANDO, Fla. — Dale Kempster of Schluter Systems has been recognized as the NTCA Tile Person of The Year during the NTCA Night Awards ceremony last week at Coverings ’19, held here.  This award is given annually to a contractor, distributor or manufacturer member who has demonstrated a strong commitment to the tile industry and has supported the mission and goals of the National Tile Contractors Association (NTCA).

“I can’t think of a better person to receive this recognition,” said Marco Ludwig, CEO and President of Schluter Systems. “It’s truly a reflection of a lifetime’s dedication to the tile industry, and a unique passion that Dale has consistently brought to the industry every single day for over three decades. We’re extremely proud to have him on the Schluter team.”

One of the NTCA’s strategic initiatives is to create a stronger collaboration between international tile contractor associations in an effort to share and learn common best practices related to the proper installation of ceramic tile and natural stone.  Bart Bettiga, Executive Director of the NTCA said, “In addition to being a member of the NTCA Technical Committee for many years, Dale has worked closely with NTCA Executive Committee members in our efforts to communicate with international tile contractor associations.  He was instrumental in having Schluter representatives in Germany take part in NTCA sessions presented at Qualicer 2018, an international technical conference held every two years in Castellon, Spain.  In addition, Dale has participated in two ground breaking international labor summits held the past two years at Cersaie in Bologna, Italy.”

Dale has also been instrumental in bringing NTCA and TTMAC (Terrazzo, Tile, Marble Association of Canada) representatives together to collaborate on the development of a Canadian version of the NTCA Reference Manual.  This collaboration has provided valuable information to the Canadian market on the prevention of tile installation job site failures and helped bring the standards for the two countries closer together.

Dale joined Schluter Systems 32 years ago as the company’s first full time employee in North America.  His early responsibilities with the company included receiving, shipping, answering phones, making sales calls, organizing and attending trade shows, working with architects and setting up new distributors.  Over the years he has gravitated toward his passion for the technical side of the business and has been active in industry associations for over 25 years, including being on the Board of Directors for TTMAC for more than 15 years.  He is currently Director of International Technical Network of North America where he contributes to industry standards and methods, and ensures that the interests of the tile industry are considered and represented appropriately in numerous associations and standards setting bodies.



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