GRT Joins MAPEI Family

mapei logoMAPEI Americas is entering the concrete admixture market in the United States through the acquisition of General Resource Technology, Inc (GRT). GRT will follow its current operating structure, with GRT Vice President Travis Collins acting as General Manager of the subsidiary and reporting directly to MAPEI Americas President and CEO Luigi Di Geso. The company has two production sites – located in Minneapolis, Minnesota, and St. Louis, Missouri.

Established in 1937, MAPEI Group is a privately owned global corporation headquartered in Milan, Italy, with 70 subsidiaries including 64 plants in 31

Mr. Luigi Di Geso, President and CEO of MAPEI Americas shaking hands with Mr. Travis Collins, General Manager of GRT

Mr. Luigi Di Geso, President and CEO of MAPEI Americas shaking hands with Mr. Travis Collins, General Manager of GRT

countries. The company specializes in manufacturing chemical products for building, including waterproofing products, special mortars and admixtures for concrete, products for the restoration of ancient buildings, and special decorative and protective coatings for walls. In addition, MAPEI is today the world leader in the manufacturing of mortars, grouts, adhesives and complementary products for the installation of all types of floor and wall coverings.

Family-owned since it was founded in 1993, General Resource Technology markets concrete admixtures and auxiliary products for the concrete industry

in the central United States. The company’s products are routinely used to produce high-performance concrete mixes that are called upon to perform in all weather conditions. GRT continually incorporates the latest product technology available in its efforts to meet customer needs and is focused on continuing the development of next-generation chemical admixture products.

“We are very excited about bringing GRT into the MAPEI family,” Di Geso said. “MAPEI Group has been in the admixture business for a long time globally, and GRT will certainly help us move forward in that market in the Americas.” By developing synergies with its own product lines, MAPEI expects to expand the GRT footprint east and west in the United States and eventually north into Canada and south into Mexico.  “With the addition to our portfolio of an admixture manufacturer based in the Americas, the growth rate of our Concrete Systems category will increase even more quickly,” Di Geso added. “As our global Underground Tunneling Technology division expands, GRT will provide an important source of highly specialized products for this market as well.”

Collins emphasized the close fit between the two companies. “The success of GRT is dependent on our employees and the high level of reliable service they provide to our customers. When we first began talks, we felt very comfortable with the MAPEI philosophy. We feel that MAPEI will help us reach new heights as we all work together to grow the admixtures business into the future.”

Di Geso concluded, “With the acquisition of GRT, we achieve another milestone in our commitment to the Americas that MAPEI will be an important player in the concrete admixture market.”

About MAPEI in the Americas

The Americas are home to 25 MAPEI Group manufacturing and distribution facilities, plus the headquarters locations for MAPEI Corporation and Polyglass USA in Deerfield Beach, Florida. MAPEI is an environmentally conscious manufacturer – the company has been a member of the U.S. Green Building Council since 2001 and a member of the Canadian Green Building Council since 2008. MAPEI Americas is a registered provider to the AIA/CES program and also offers training related to ceramic and stone tile, floor coverings and concrete repair through the MAPEI Technical Institute. The majority of MAPEI Americas facilities are certified to the ISO 9001 Standard for Quality Management Systems. Visit for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location.



editors awardAt the 26th annual International Contemporary Furniture Fair (ICFF), Ceramics of Italy was awarded an ICFF Editors Award in the Multiple Production category for its inspiring display of Italian ceramics. Sponsored by Confindustria Ceramica (the Italian Association of Ceramics) and the Italian Trade Promotion Agency (ICE) with support from the Italian Trade Commission (ICE’s New York office), the Ceramics of Italy booth (1424-1432) featured mini exhibits from 23 of Italy’s leading ceramic producers, showcasing the latest designs and technologies in ceramic tile and bathroom furnishings. Representatives from the Italian Trade Commission and Confindustria Ceramica accepted the award during a special awards ceremony held at the show on Saturday, May 21, 2014.

Each year, the ICFF assembles the industry’s top editors to survey the show floor and select the best of the best in 16 categories. This year’s ICFF Editors Awards Committee included: Arlene Hirst; Dan Rubinstein; Elizabeth Pagliacolo, Azure; Amanda Dameron, Dwell; Annie Block, Interior Design; Gilda Bojardi, Interni; Chantal Hamaide, Intramuros; and Paul Makovsky, Metropolis. 

editors award 1After reviewing thousands of products and hundreds of global exhibitors, Ceramics of Italy was chosen as the winner in the Multiple Production category for its multi-brand pavilion of Italian ceramics. Occupying two booths and over 4,000 square feet of space, the Ceramics of Italy pavilion showcased a breathtaking array of product including three-dimensional mosaics, hand painted ceramics, pop-art inspired tiles, easy installation systems and hi-tech porcelains reproducing the look of precious gemstones, luxurious marble, rustic wood and rough-hewn cement. Participating brands included: Appiani, Atlas Concorde, Ceramica Bardelli, Ceramiche Cerdisa, Ceramiche Cisa, Ceramiche Refin, Cottoveneto, Cotto d’Este, Edimax, Emilceramica, Fap Ceramiche, Florim Ceramiche, M.I.P.A., Mirage Granito Ceramico, Mosaico+, Ornamenta, Sant’Agostino, Serenissima Cir, Settecento, Simas, Tagina, Vallelunga and Vogue.editors award 2

Adding to Ceramics of Italy’s list of accolades at the show, the pavilion was honored with “The Architect’s Newspaper Spotlights” award by Products Editor, Leslie Clagett. In addition, “Melograno” by Ornamenta and “Memento” by Vallelunga were handpicked by Metropolis editors and included in a small selection of best-in-brand products that received a “Metropolis Likes” award.

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Ceramics of Italy is the trademark for Italian manufacturers of ceramic tiles, sanitaryware and tableware, that are members of Confindustria Ceramica. For more information on the ceramic tile sector, visit For instant updates on Ceramics of Italy, connect with the industry on or Twitter, Instagram, and Pinterest @CeramicsOfItaly.

Media Contacts: Novità Communications: 212.528.3160, [email protected] or [email protected]

Ceramic Tile Distributors Association and Confindustria Ceramica launch Good Phytosanitary Practices Program for manufacturers and shippers

(Las Vegas, NV – April 29, 2014) The Ceramic Tile Distributors Association (CTDA) and Confindustria Ceramica (the Italian Association of Ceramics) have launched the “Good Phytosanitary Practices Program,” a comprehensive standard system, to improve shipping procedures for containers transported to the United States.

According to Steve Cerami, chairman of CTDA’s Customs Task Force, “This program has been established after thorough research, discussion and negotiation between the Ceramic Tile Distributors Association (CTDA), Confindustria Ceramica and representatives from the USDA and US Customs. The proper implementation of the guidelines will enhance the protection levels for the US agricultural ecosystems. Italy will take action to show its commitment and deep respect towards environmental issues and an understanding that these kinds of programs can lead to improved business conditions for all. We implore all Italian manufacturers to adopt these measures as well as other countries facing similar challenges when exporting to the US.”

More than two years ago, CTDA began dialogs with Confindustria Ceramica, USDA and US Customs regarding challenges CTDA member distributors were having with imported products. Working with a common goal to protect the environment, reduce costs and time for shipping, this program is an excellent example of how organizations can work together to craft an agreement that is a strategic win-win.

Giorgio Romani, Chairman of the Trade Relations Committee, Confindustria Ceramica, states, “The initiative was created with the objective to eliminate inconveniences generated by the phytosanitary controls in the US ports through the application of a rigorous prevention program, focused on the different operations that take place prior to shipping tiles to the US. The guaranteed quality of the preventive actions taken and the involvement of a third party certification partner that has experience in the agriculture and manufacturing sectors make this program another reason for the US distributors to choose Italian tile to build their businesses.”

“Obviously, many distributors have experienced significant business challenges as a result of their imported products being delayed for inspection and fumigation or in the worst cases, returned. This program, when implemented properly, will save US distributors money, will help US distributors deliver products to their customers on time and will help to solidify the already excellent relationships US distributors have with their export partners from Italy,” comments Rick Church, Executive Director of the CTDA.

Keith Carlson, a CTDA Customs Task Force Member and General Manager of Material Management for Century Tile in Chicago, Illinois, adds, “This is a great example of the value CTDA brings to its members. One year of the savings my company will realize from this program will pay for our dues in CTDA for life.”

Manufacturers and shippers who have passed an independent inspection verifying they are following the Good Phytosanitary Practices program will be allowed to use a new mark  (pictured below) to distinguish their products from others. CTDA and Confindustria Ceramica will publish a list of all companies who have achieved the right to use the mark.


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About CTDA

Ceramic Tile Distributors Association is a nearly forty year-­‐old trade association representing distributors as well as manufacturers in the ceramic tile, stone and related products industry. CTDA’s mission is to connect, educate and strengthen tile and stone distributors.  CTDA’s members receive tangible value from participation in CTDA through educational events such as webinars and online training programs; valuable business tools such as benchmarking reports; certification of ceramic tile salespeople; planning of Total Solutions Plus, the Annual Conference for the industry; and industry issues coordination such as the Good Phytosanitary Practices program.  For more information about CTDA or to become a member, visit our website at or call us at +1.630.545.9415.


About Confindustria Ceramica

Confindustria Ceramica, the association of Italian ceramic and refractory material manufacturers, is responsible for representing, supporting, informing and liaising between member companies. The organization also includes allied companies, Italian companies that perform industrial activities complementary to the production of ceramic tiles or refractory materials, as well as sales companies. For fifty years, Confindustria Ceramica has been striving to meet the needs of member companies by supporting their activities and representing their interests across the world.  For more information visit


The Marble Institute of America (MIA) hosted the first gathering of its new Women in Stone group during Coverings 2014, held in Las

Vegas, NV April 29 – May 2. This networking reception was sponsored by Polycor, while the overall initiative is also being supported by Blick Industries, Hanley Wood, OHM International, Rock of Ages, Polycor and TexaStone Quarries. The purpose of the Women in Stone group is to retain and advance women who have chosen a career in the stone industry, as well as to recruit new women into our industry. It will accomplish those goals by:

  • Increasing the number of networking opportunities available to women,
  • Expanding on existing educational offerings,
  • Creating opportunities to serve on key industry committees,
  • And more.
The event sponsor Patrick Perus (Polycor, Inc) with members of the WIS Steering Committee: Allyson Humphries (Walker Zanger), Brie Pfannenbecker (Connecticut Stone Supplies, Inc), Kathy Spanier (Coldspring), Kathleen Carle (J.C. Stone, Inc.), Tiffany Aryeh (Amalfi Stone & Masonry), and Kim Dumais (Miller Druck Specialty Contracting, Inc.). Not Pictured: Diane Bridges (Pacific Shore Stones) and Jennifer Sayles (TexaStone Quarries).

The event sponsor Patrick Perus (Polycor, Inc) with members of the WIS Steering Committee: Allyson Humphries (Walker Zanger), Brie Pfannenbecker (Connecticut Stone Supplies, Inc), Kathy Spanier (Coldspring), Kathleen Carle (J.C. Stone, Inc.), Tiffany Aryeh (Amalfi Stone & Masonry), and Kim Dumais (Miller Druck Specialty Contracting, Inc.). Not Pictured: Diane Bridges (Pacific Shore Stones) and Jennifer Sayles (TexaStone Quarries).

Co-chair Brie Pfannenbecker of Connecticut Stone Supplies, Inc. said, “The Women in Stone launch was a tremendous success! Out of all of the wonderful happenings at Coverings, the Women in Stone event is the one I have talked about the most since returning home.”

Coldspring’s Kathy Spanier discussed the long term effects of this effort, “This is an exciting initiative that has lots of positive energy and momentum to become a resource for women to broaden perspective (personal) through meaningful strategic connections at any level of their career so they can reach their full potential and accelerate or enhance their career growth.”

Allyson Humphries of Walker Zanger may have said it the best, “There is beauty in a woman whose confidence comes from experience, a woman who knows she can fall & pick herself up.

The quiet confidence of the over 60 women who attended the MIA- WIS Event was inspiring. I am so eager to keep up the momentum & engage other women in our industry.”

The next face-to-face Women in Stone event is set for StonExpo East in Miami, FL on October 19, 2014. To learn more about this initiative, visit

About the Marble Institute of America
Headquartered in Cleveland, Ohio, the Marble Institute of America (MIA) has served as the authoritative source of information on standards of natural stone workmanship and practice and the application of natural stone products for over 70 years.

Membership in the association is worldwide and includes over 1,600 natural stone producers, exporters/importers, distributors/wholesalers, fabricators, finishers, installers, and industry suppliers committed to the highest standards of workmanship and ethics.

MIA offers an industry accreditation program for fabricators and installers, markets a range of technical publications and consumer pamphlets on natural stone, sponsors business and technical meetings and seminars on industry-related topics, provides educational programming for architects and construction specification professionals, and conducts the annual Pinnacle Awards competitions recognizing outstanding natural stone projects worldwide.

MIA is also a leading promoter of stone usage in the commercial and residential marketplaces, producing consumer education materials on the use of natural stone and its proper care and maintenance. More information can be found on the association’s website:


After considering the work of hundreds of leading distributors in North America, Ceramics of Italy is pleased to recognize Nemo Tile Company as the

Pictured from left to right: Emilio Mussini, vice president of promotional activites for Confindustria Ceramica; Matthew Karlin, Ruth Karlin, and Bert Karlin of Nemo Tile Company; and Vittorio Borelli, president of Confindustria Ceramica.

Pictured from left to right: Emilio Mussini, vice president of promotional activites for Confindustria Ceramica; Matthew Karlin, Ruth Karlin, and Bert Karlin of Nemo Tile Company; and Vittorio Borelli, president of Confindustria Ceramica.

recipient of the 2014 Confindustria Ceramica North American Distributor Award. Created by Confindustria Ceramica (the Italian Association of Ceramics), the annual award is presentedat Coverings to a prominent North American distributor in appreciation of their dedication tothe promotion of Italian ceramic tiles in the marketplace. For the 24th edition of the award, Nemo Tile, a valued industry partner with a rich company history, joins this coveted list of distributors. With four showroom locations throughout New York, the 93-year-old familyowned business has distinguished itself as a leading resource for high-quality, design-driven porcelain and ceramic tile for architects, designers and contractors and a source of inspiration for homeowners and DIY enthusiasts.

Nemo Tile Company was selected by a Supervisory Committee, made up of members of the Confindustria Ceramica Board of Directors, who compiled a list of criteria based on recommendations from Italian ceramic tile producers. Judges’ considerations included long term competence and skill as an importer and distributor of Italian ceramic tiles, preference for Ceramics of Italy products in light of their unique aesthetic and technical qualities, fairtrade practices in the commercial relationship undertaken with Italian manufacturers and best showroom and corporate image. Based on these standards, Nemo Tile emerged as the clear winner, standing out in each of the rigorous categories set forth by the Italian ceramic tile industry.

bldgSince its beginning in Jamaica, Queens, in 1921, Nemo Tile has offered an unmatched breadth of product to meet the varying needs of commercial and residential markets. Its tile gallery includes a comprehensive selection of surfacing from faux stone and fashion-inspired porcelain tiles to micro-mosaics, large-format planks and tiles containing pre- and post consumer recycled content, which can contribute points toward LEED certification. Its
current inventory includes a long list of Italian tile manufacturers including: Appiani, Atlas Concorde, Caesar, Casamood, Coem, Ergon, Fioranese, Grazia, Impronta, Lea, Mirage, Novabell, Refin, Saime, Sant’Agostino and Vogue. Continuously owned and operated for three generations by the Karlin family, Nemo Tile operates four showrooms including: its original store in Jamaica, Queens; a showroom in Hicksville, Long Island; its 5,500-sq.-ft flagship store in the historic Flatiron District and a contractor’s retail space in Manhattan. Proving its place as a leader in the marketplace, ceramic tiles accounted for 80% of the company’s overall turnover in 2013.

The award will be officially announced at Coverings 2014 in Las Vegas, Nevada and presented to Nemo Tile Company by Emilio Mussini, Vice Presidentbldg pfdofd of promotional activities for Confindustria Ceramica, during a special cocktail party (Aperitivo Italiano) hosted by Ceramics of Italy. It will take place on Wednesday, April 30 from 7:00-9:00PM at The Bank Nightclub in the Bellagio Hotel (3600 S Las Vegas Blvd). Nemo Tile Company President, Matthew Karlin, and Chairman, Bert Karlin, will be on hand to accept the prestigious prize. The company will also receive a complimentary trip to CERSAIE
–the world’s largest exhibition of ceramic tile and bathroom furnishings – from September 22-26, 2014.

Daltile Opens a New Interactive Design Studio in Philadelphia

PHILADELPHIA (May 7, 2014)Daltile, an industry-leading brand of ceramic, porcelain, glass, metal, and natural stone tile products, has opened the doors to a new design studio in downtown Philadelphia. The design studio is the first of its kind from Daltile to open in the North East, and will serve as a valuable resource for designers and customers in the area.


“To meet the growing needs of designers, architects and other customers, we’re making our full range of product options more accessible in a space that inspires,” said Lori Kirk-Rolley, vice president, Brand Marketing, Dal-Tile.

The 4,000 square-foot, four-story design studio, conveniently located in the Philadelphia Design Building at 2300 Chestnut St., is nestled among other architectural and design firms, just around the corner from the Marketplace Design Center. Nearby 30th Street Station, an Amtrak Hub, provides easy access for those in the tri-state area.

The space looks and feels like a sophisticated design firm with communal worktables and easy access to product samples. A loose tile library provides customers with full-size samples to help them choose the best, and most stylish, tile for their projects.

Digital tools in the studio allow customers to bring their design ideas to life. An LCD touch screen lets customers virtually flip through the digital catalog, view inspiration gallery images and build out designs with the tile and stone visualizer tool.

Wall panels showcase products in-use to provide inspiration for applications and encourage incorporating various collections in each space for unique and multi-dimensional results.

The entry features a unique tile sculpture and mosaic mural that serve as a focal point, while a freestanding glass and metal lift leads the eye to the mezzanine area and above in the multi-level space.

“We kept the design elements in the space simple and sleek, as the historic loft-like atmosphere already provided a lot of natural character,” said Glenn Isenmann, associate for Gensler, the global architecture, design, planning and consulting firm that designed the studio for Daltile.

The studio is the first of two bi-coastal locations to open to the public in 2014. Daltile will celebrate the opening of a shared studio with Mohawk Flooring in San Francisco in the coming months. For more information visit

About Daltile

Daltile is an industry-leading brand of ceramic, porcelain, glass, metal, manufactured stone and natural stone tile products.  Daltile products are distributed through over 250 company-owned sales service centers, stone slabyards and gallery designcenters that service a robust network of trade customers.  Dedicated to innovative product development and distinguished style, Daltile provides a rich palette of quality products created to inspire residential and commercial designs. For more information, visit and follow Daltile on Facebook, Twitter and YouTube.

About Dal-Tile Corporation

Dal-Tile is the largest manufacturer and marketer of ceramic tile and natural stone products used in residential and commercial design and construction across North America. The company, a division of Mohawk Industries, was founded in 1947 and is headquartered in Dallas, Texas. As a leader in the industry, Dal-Tile delivers advancements in product innovation with its Reveal Imaging™, OutstandTechnology™ and Proadvanced™ Protection Program. The company is committed to incorporating environmentally friendly materials, processes and products throughout its organization. Dal-Tile has more than 7,500 employees in North America, and sells its products through a network of more than 250 company-owned sales service centers, stone slabyards, gallery design centers, independent distributors and leading home center retailers nationwide. For more information on Dal-Tile and its brands, visit or call 1-800-933-8453.

Tile of Spain exhibits distinctively unique ceramic innovations at Coverings 2014

Celebrating 25 Years of Coverings: The Ultimate Stone & Tile Experience.

 tile of spain

Miami, FL  May 2014 – Tile of Spain, the international brand representing 125 ceramic tile manufacturers belonging to the Spanish Ceramic Tile Manufacturer’s Association (ASCER), is pleased to celebrate the 25th anniversary of Coverings: The Ultimate Stone & Tile Experience. Once again, the Spanish pavilion at the show featured one of the largest foreign delegations.

Nearly 70 Spanish ceramic and stone manufacturers participated. Visitors to the Tile of Spain booth (#5021) and the Spanish Pavilion at Coverings witnessed some of the most advanced ceramic tile technology, breathtaking design choices and diverse architectural solutions from leading Spanish tile manufacturers.
Download high-resolution product images at:
Highlights of the show included:
Idole, Moving, Neutral and Vanguard tile series were the centerpiece of the Aparici (#9008) booth. Aparici Neutral features style, quality and innovation, where technology and design coexist in perfect harmony. It offers a wide chromatic range to create contemporary and modern spaces. Slim Grey and Matter series from Land Porcelanico (#9008) were also displayed.

Pattern took precedence at the Apavisa (#8008) booth with the company’s Hydraulic series. Based on the hydraulic style developed in the South of France in the middle of the 19th century, the 30x30cm tile series is available in 4 colors: patchwork natural, grey natural, black natural and blue natural. Patchwork natural contains 27 random patterns per box. Apavisa also displayed the Materia collection; organic stone looks in 4 neutral tones. Materia includes curved pieces that create texture and movement.

Grespania (#9013) expanded its catalogue of wood-look ceramic tiles with two new collections: Amazonia and Patagonia. Patagonia is a multi-format series available in 19.5x120cm and 14.5x120cm that boasts a stylish relief and a gently worn appearance. The 15x80cm, non-rectified Amazonia tile displays a natural design enhanced by a marked relief resembling saw marks, which gives it a fresh, casual style. Also on display were new sizes of Palace Series (59x119cm and 59x59cm) and three new Coverlam collections in a new 5.6mm thickness developed for floors and walls, indoors or outdoors: Estatuario, Supreme and Titan series.

Keraben (#9025) featured the Future series, with its industrial rusty metal, oxidized futuristic look and satin finish that gives the tile a roller polished look. Nature series, a stone look tile in a set of 4 tones within the same color palette, is available in 15 sizes up to 75x75cm. Portobello and Town were also showcased.
Metropol (#9027) from the Keraben Group presented tiles in the Covent, Edition, Fossil and Legend series. Also on display was Loussiana – a cementitious look with a touch of rustic. The series comes with an accent piece in geometric shapes that is reminiscent of hydraulic cement.
La Platera (#5031), a recognized manufacturer of modular porcelain tiles, presented new Blendstone and Classic designs specially created for the U.S. Market. The two modular porcelain series are available in 6x6cm, 12x12cm, 18x18cm and 12x24cm sizes, which can be used separately or combined to personalize spaces.

Natucer (#6024) showcased the Caprice series extruded porcelain tile in hexagon shapes and 4 different designs, as well as the Mattone series featuring a linear look and texture in 5 different textures, 2 different thicknesses and 4 different colors. New series of Hexagon (Modeli), Stown and Provenzale were also shown.

Touch and Soft series from the Maison collection by Pamesa (#2011) were presented in 31.6 x 60cm format. Drawing from wallpaper designs as inspiration, the collection gives textured elegance to walls. Defined by the beauty, nobility and sophistication of marble, Pamesa also presented porcelain series Artic, Aryan, Naxos, Delphi and Onix in three formats (30x3x61.3cm, 30x60cm and 60x60cm), all of which lend a touch of class and glamour with a contemporary feel.
Tau (#2015) celebrated continued innovation with the introduction of Energy, a new generation of metallic tiles full of strength and dynamism, an evolution of the Corten series, one of the most prestigious ranges, well recognized world-wide, that has become synonymous with Tau. Plus ceramic reliefs, wood looks and cement tiles.

Togama (#5011) presented their line of mosaic tiles. New blends of Marrones and Spa feature a unique finish and mix of matte earthtones or mixes of matter and mother of pearl for depth and contrast. These serene color combinations are ideal for relaxing environments. Also on display was a new anti slip finish with increased grip, plus new pool color combinations of Ibiza and Azores.

Visit the Tile of Spain website at for a complete listing of the nearly 70 Spanish tile and stone exhibitors.

Sponsors of the booth
ASCER, the Professional Association of Ceramic Tile Manufacturers from Spain, and ICEX Spain Trade and Investment, organized the 2014 Spanish Pavilion
Download high-resolution product images at:
High-resolution images of the show are available for download at:

About Tile of Spain
In Spain, tile makers labor as they have for centuries – pushing their passion for design and innovation to new levels of artisanship. With one of the purest and strongest domestic clays available, Spanish manufacturers have an unparalleled ability to make the end product more diverse. From rustic handmade forms; to technical facades that cool buildings and clean the air; to the impossibly slim, sustainable recycled and ink jet masterpieces that fire the imagination. The Spanish Ceramic Tile Manufacturer’s Association (ASCER) is the private organization whose primary objective is to support Spain’s ceramic tile manufacturers and the industry as a whole by stewarding and promoting the Tile of Spain brand worldwide. A strong global leader, the ceramic tile industry of Spain comprises 125 manufacturers concentrated primarily in the province of Castellón. For more about tile produced in Spain, contact Tile of Spain Center at the Trade Commission of Spain, 2655 Le Jeune Road, Suite 1114, Coral Gables, FL  33134. Call 305-446-4387 or visit

For photography, interviews or questions, please call Katie Sikorski at 609-490-0999 x15 or [email protected]com 

CEVISAMA 2014 Review


CEVISAMA, the International Ceramic Tile Fair took place from February 11-14 at the Feria Valencia center in Spain. The vibrant Spanish tile industry is seeing sales that are on the rise for a third year, especially its exports, attesting to its leadership position at the forefront of technology and design. As a result, Spain is currently Europe’s leading ceramic tile producer, and the second largest exporter at worldwide level.

U.S. exports increase by 22% in 2013

Spain’s ceramic tile sector exports grew by 8% overall, but exports to the U.S. skyrocketed by more than 22%. Total sales by the Spanish ceramic tile industry are estimated at 2.8 million euros by the end of 2013.

The following provides a brief overview of some of the key trends and new products featured at CEVISAMA:

Cev-encausticEncaustic and hydraulic

Classic encaustic ceramic hydraulic cement styles (where a layer is imprinted into the surface with a hydraulic press) in a wide variety of colors and geometric patterns continue to attract attention. From distressed antique to contemporary colors, the mixed pattern look was everywhere at the fair and was shown on walls, floors and counter surfaces.


Beveled tile adds dimension, depth and interest to a subway tile pattern. Tile textures and geometric shapes give designers flexibility to take classic looks and recreate them in new, interesting ways.

Cev_geometricGeometric and fashion-inspired

Geometric shapes such as hexagons and fashion-inspired Victorian reliefs or herringbone patterns offer a fresh vantage point outside the rectangular or square box. Shapes also provide a crafted or artisan feel, with attention to detail in execution, and hearken back to cultural influences. Mix and match patchwork takes this effect even further.

Technological Advances

Cev-tech_advance-2Always the innovators, Spanish tile manufacturers displayed a wide range of technological advances, pictured below, with many advances exhibited by Inalco:Cev-techadvances

New 12mm countertop slab sizes in Cev-tech-adv-35’x10′ dimensions were launched by Inalco and Neolith.



cev-oxidizedOxidized and Fossilized

Spanish manufacturers continue to push the envelope on wood looks, creating new petrified or fossilized concepts that have a stone-like appearance. Oxidized looks were also prevalent incorporating rust, blue and metallic tones for a contemporary industrial feel.


Global EPDs (Environmental Product Declarations)

The first AENOR (Spanish Association for Standardization and Certification) Global EPDs were recently awarded to tile companies, making the Spanish tile sector among the first to be awarded type III ecolabels. EPDs form part of a European ecolabeling system for products from the construction sector, aimed at certifying the environmental impact of products during the life cycle and their eco-efficient manufacturing process. Azuliber, Ceracasa, Ibero-Alcorense, Peronda, Azulev, Cerámica Ribesalbes, Gayafores, Keraben, Cerámica Latina, Azteca and Novogres were awarded the labels, joining Rosagres, Porcelanosa, Colorker, Vives and Roca. ASCER worked to develop an innovative online tool that allows companies to easily apply to receive EPDs that are accepted in many countries in Europe, Canada and Asia.

Tile of Spain Awards

This year marked the 12th edition of the Tile of Spain Awards. Both the prestige of its successive juries and the quality of the prize-winning projects have made these awards a reference point on the international architectural circuit. To view the competition winners, visit or


Del Conca USA inaugurates new factory in Loudon, Tenn.

Del Conca USA, the North American subsidiary of Del Conca, one of the main Italian groups in the ceramic tile manufacturing industry, officially opened its doors with a ribbon-cutting ceremony on March 26th, hosting the firm’s “Inaugural Celebration.” Three hundred guests from across the country, including customers, consultants, vendors, members of the media and both state and local government officials were there to share in this joyous occasion.

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The event was highlighted by a heartfelt speech delivered by Del Conca Group CEO Enzo Mularoni, thanking all those who made his firm’s “American Dream” become a reality. “Construction of the buildings, and the installation of all production machinery were completed just 10 months after the start!” he exclaimed.

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Additionally, small groups of guests were squired by company officials through the newest state-of-the-art tile production facility in this country. The new Del Conca USA (DCUSA) complex is located just south of Knoxville, and includes a 323,000 sq. ft. complex with production facilities, research labs, showrooms and administrative offices.

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After an initial investment of more than $50 million US dollars (Of which $30 million has been invested in world-class Italian tile production technology) DCUSA porcelain tile production has begun, actually ahead of schedule. 100 workers from the region have already been employed, many of whom traveled to Italy for highly professional, hands-on training. Loudon City Mayor Judy McGill-Keller stated, “We are delighted to have such a professional and progressive company here in Loudon. Since day one, everybody has been excited about Del Conca USA, and it’s almost unbelievable that a facility this big, this advanced… and, this beautiful could be built in under one year!”

dcusa ribbon cutting ceremony, paolo mularoni & govt officials (3)







Allen Borden, assistant commissioner of business development for the Tennessee Department of Economic and Community Development — speaking on behalf of both his department and Governor Bill Haslam — added, “Del Conca USA is bringing great working opportunities to the great state of Tennessee.  And Del Conca USA will find out very quickly that the Tennessean work ethic is as strong as you’ll find in any state in our nation. That’s why so many fine companies have decided to locate their manufacturing facilities here. We are extremely thankful that the Mularoni family decided upon Tennessee.”

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Mularoni and his son, Paolo, president of DCUSA, both emphasized the importance that their “Made in USA” tile production will continue with the very same high levels of quality and style as offered in their “Made in Italy” products over the past three decades.”

Industry Experts to Judge the Daltile Interior Design Scholarship, Presented by the ASID Foundation

DALLAS (March 31, 2014) – Daltile and the ASID Foundation today announced the panel of judges for the third Daltile Interior Design Scholarship, presented by the ASID Foundation. From interior designers to industry experts, this year’s judges will determine some of the best and brightest young professionals that the future of interior design has to offer.

This year’s scholarship competition, titled Operation Renovation, challenges students to find a residential or commercial space in need of renovation and then create a redesign to meet the needs of its users. Once students select a space, they must identify the current issues in the space and explore changes needed to make the space both beautiful and high functioning. Now through April 9, students are required to promote themselves and rally votes for their design. The general public is also invited to visit the scholarship website and vote for their favorite entry. The best designs with the most votes will move on to final judging.

Entries will be judged on the space’s functional design, aesthetic design and creative use of Daltile’s newest product offerings by the following panel of industry experts:

Charrisse Johnston, ASID, LEED AP BD+C, Assoc. AIA

A graduate of Johns Hopkins University and Columbia Business School, with a BA in Behavioral Sciences and an MBA in Management and Marketing, Charrisse was a Wall Street strategic planning executive before turning to interior design.  An Associate at Gensler’s LA office, Charrisse is a workplace and educational designer and project manager, and she leads the office’s community service/pro bono design efforts.  Outside of Gensler, Charrisse has been a member of ASID’s National Board of Directors, Emerging Professionals Advisory Council, and Student Advisory Council.  She currently serves on the Dean’s Advisory Board at UCLA Extension and the Cal Poly Pomona-UCLA Extension Master of Interior Architecture Program Guidance Committee.  She has spoken at many national design conferences and was selected by the Design Futures Council as one of six Emerging Leaders of 2010.

Lori Kirk-Rolley, Vice President, Brand Marketing, Dal-Tile

With more than 15 years of expertise in the building products industry, Lori Kirk-Rolley always has her finger on the pulse of the latest tile, color and design trends. A strategic marketer, Kirk-Rolley oversees the development and execution of marketing programs for the Daltile, American Olean, Marazzi USA and Ragno brands, and leads annual Voice of the Customer research programs that provide insights into design trends, consumer needs and specifier interests and behaviors. With this knowledge, she frequently serves as a thought leader for industry and consumer publications, broadcast programs and trade organizations.

Barbara Marini, FASID, IDEC

Barbara Marini is a consultant to architectural firms, developers, and clients on issues that influence interior space. She is principal of Marini Interiors Inc., a commercial design firm and been the recipient of awards in both academics and design. Barbara currently serves as Immediate Past President of ASID, and is an Adjunct Professor at the Art Institute of Michigan, and Boston Architectural College. She has been actively engaged in interior design education and leadership, including her role as program chair at the International Academy of Design and Technology in Troy, MI and College for Creative Studies in Detroit, MI. Barbara is a frequent speaker on design related issues and is currently a doctoral candidate at EMU in the College of Education, Leadership & Counseling.

Erika Templeton, Editorial Director, Interiors & Sources

After spending 5 years on the marketing and communications side of the A&D industry, Erika Templeton jumped the fence and joined Interiors & Sources magazine as Editorial Director in June 2013. In this newly-created post, Erika manages the direction and strategic development of the ever-expanding I&S universe, including print and digital content, live events, education and research deliverables, and industry partnerships. Recently, she has been a speaker at the Wallcoverings Association Annual Meeting, and has served on the Program Advisory Committee for NeoCon®. She is also an occasional guest lecturer at Boston University’s College of Communication, where she earned a bachelor’s in journalism in 2009.

Kia Weatherspoon, Allied ASID, Determined by Design

The dancer turned soldier who fell in love with Interior Design. Kia Weatherspoon, President of Determined by Design, a Washington, D.C. based firm specializing in multi-family and hospitality design. She’s a social media maven expanding her design network, and more importantly, connecting with creative minds across the globe. Kia has sustained her creative goals by being actively involved in ASID on the chapter and national level  by serving on the Emerging Professional Advisory Council and the ASID National Board of Directors. Follow her design adventures @DetrminedDesign

The grand-prize winner of the competition will receive a $10,000 scholarship, and will be announced at NeoCon 2014. Winners of the first, second and third prizes each will receive a $2,500 scholarship, and 10 Merit Winners will each receive a $1,000 scholarship.


About Daltile

Daltile is an industry-leading brand of ceramic, porcelain, glass, metal, manufactured stone and natural stone tile products. Daltile products are distributed through over 250 company-owned sales service centers, stone slabyards and gallery design centers that service a robust network of trade customers. Dedicated to innovative product development and distinguished style, Daltile provides a rich palette of quality products created to inspire residential and commercial designs. For more information, visit and follow Daltile on Facebook, Twitter and YouTube.


About the ASID Foundation

As the leading interior design organization, the American Society of Interior Designers is dedicated to advancing the profession of interior design. The ASID Foundation supports endeavors that capture and disseminate knowledge, encourage innovation, and benefit the health, safety and welfare of the public through interior design research, scholarships and education. ASID Foundation initiatives include Transform, an applied research grant program; a partnership with The 1% program and National Building Museum; REGREEN, a collaborative project with the U.S. Green Building Council; and Rebuilding Together and their Veteran’s Housing Initiative. Learn more at


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