CEVISAMA, the International Ceramic Tile Fair took place from February 11-14 at the Feria Valencia center in Spain. The vibrant Spanish tile industry is seeing sales that are on the rise for a third year, especially its exports, attesting to its leadership position at the forefront of technology and design. As a result, Spain is currently Europe’s leading ceramic tile producer, and the second largest exporter at worldwide level.
U.S. exports increase by 22% in 2013
Spain’s ceramic tile sector exports grew by 8% overall, but exports to the U.S. skyrocketed by more than 22%. Total sales by the Spanish ceramic tile industry are estimated at 2.8 million euros by the end of 2013.
The following provides a brief overview of some of the key trends and new products featured at CEVISAMA:
Classic encaustic ceramic hydraulic cement styles (where a layer is imprinted into the surface with a hydraulic press) in a wide variety of colors and geometric patterns continue to attract attention. From distressed antique to contemporary colors, the mixed pattern look was everywhere at the fair and was shown on walls, floors and counter surfaces.
Beveled tile adds dimension, depth and interest to a subway tile pattern. Tile textures and geometric shapes give designers flexibility to take classic looks and recreate them in new, interesting ways.
Geometric shapes such as hexagons and fashion-inspired Victorian reliefs or herringbone patterns offer a fresh vantage point outside the rectangular or square box. Shapes also provide a crafted or artisan feel, with attention to detail in execution, and hearken back to cultural influences. Mix and match patchwork takes this effect even further.
Spanish manufacturers continue to push the envelope on wood looks, creating new petrified or fossilized concepts that have a stone-like appearance. Oxidized looks were also prevalent incorporating rust, blue and metallic tones for a contemporary industrial feel.
Global EPDs (Environmental Product Declarations)
The first AENOR (Spanish Association for Standardization and Certification) Global EPDs were recently awarded to tile companies, making the Spanish tile sector among the first to be awarded type III ecolabels. EPDs form part of a European ecolabeling system for products from the construction sector, aimed at certifying the environmental impact of products during the life cycle and their eco-efficient manufacturing process. Azuliber, Ceracasa, Ibero-Alcorense, Peronda, Azulev, Cerámica Ribesalbes, Gayafores, Keraben, Cerámica Latina, Azteca and Novogres were awarded the labels, joining Rosagres, Porcelanosa, Colorker, Vives and Roca. ASCER worked to develop an innovative online tool that allows companies to easily apply to receive EPDs that are accepted in many countries in Europe, Canada and Asia.
Tile of Spain Awards
This year marked the 12th edition of the Tile of Spain Awards. Both the prestige of its successive juries and the quality of the prize-winning projects have made these awards a reference point on the international architectural circuit. To view the competition winners, visit www.dossierpremiosceramica.com or www.premiosceramica.com.