SOLID Care announces strategic alignment with FILA USA

SOLID Care has formed a best practice partnership with FILA, to provide combined world-class application and chemistry expertise for natural surface maintenance and restoration programs.  Working in tandem, SOLID Care’s team of skilled craftsman will utilize FILA’s award-winning range of surface care solutions, for projects spanning from post-installation cleans to restoration programs.   The service will be available for commercial clients throughout the US.

Both SOLID Care and FILA share a commitment to sustainable, environmentally responsible practices and are pioneers in green care solutions for tile and stone surfaces, including marble, limestone, porcelain, ceramic, concrete and wood. Key drivers of the partnership will include on-going innovation in sustainable treatments, practices and methods; use of the lowest VOC products; extension of product life; reduced resource consumption and landfill impact; and product and package recycling.

“We are extremely excited to announce our alignment with FILA. The partnership of these two best in class brands fills a void in the industry for proactive maintenance and protection of stone and tile products, and will drive customer delight through enhanced product performance and appearance retention. Only through the combination of world-class chemistries and application methods, delivered with a client-centric management approach, can long-term client satisfaction be assured. Our partnership closes the loop in the product lifecycle,” comment SOLID Care President, Mike Crippen.

Jeff Moen, Sales & Marketing Director at FILA USA added, “FILA is pleased to finally “close the circle” of problem solving, from chemical recommendation to professional application of the solution.  We’re also excited to offer ongoing maintenance to keep surfaces performing as specified, using FILA chemicals and SOLID Care applicators.  The manufacturer, distributor and end user all benefit from this turnkey solution.”

To find out more, please contact:

FILA’s toll-free technical line on 844-FILA123, call FILA USA at 305-513-0708 or visit

Remembering Dave Yarborough: 11/27/30 – 6/30/17

David Yarborough and his company D&B Tile are long time members of NTCA. His family was honored by the association several years ago with our Joe A. Tarver Service to the Industry Award.

The construction industry lost a giant June 30 with the passing of Dave Yarborough. He was co-founder of D&B Tile Distributors, one of the largest and most respected companies in South Florida and is known worldwide in the tile industry for his humble presence and leadership. Married at 16 to Betty Marley, he was a child of the Great Depression. He saw, at an early age, the bright future for quality porcelain and ceramic tile, stone and marble for businesses, condominiums and individual homes in South Florida.

He was a leader in the industry and was In addition, he was active in a number of construction-related trade associations including the Associated Builders & Contractors and the Ceramic Tile Distributors Association (CTDA). This is an international association of distributors, manufacturers and allied professionals of ceramic tile and related products. He was installed in this organization’s Hall of Fame, an extremely notable recognition. It was with these organizations and in his own business that he stressed the need for continuing education for all in the industry and particularly for those who worked with and for him. He could see the virtually unlimited demand for these products at an early age and developed a chain of nine locations throughout South Florida.

His business practices led his company through difficult times and placed D&B Tile Distributors at the top of a very competitive industry. His commitment to community service was legendary as he quietly donated tile, stone and marble to various charities, including churches, Boys and Girls’ Clubs and Habitat for Humanity. He was truly a man of the people and knew most of his employees by their first name and found time to know them on an individual basis. His first wife Betty, the “B” in D&B Tile, passed away in 2006. He is survived by his present wife, Annette and his children David William (Bill), Cindy Marie Helen (Bell), Harold George and Betty Ann Yarborough in addition to nine grandchildren, 20 great grandchildren and two great, great grandchildren.  Step Children Michele Penrod, Tracie Higney and Michelle Penrod.

Dave was a 32nd degree Mason, a measure of how he lived his life. Architects, engineers, designers, contractors, business owners and homeowners in South Florida have been impacted by Dave Yarborough in more ways than they know. He will be missed and remembered.
His memorial will be held July 21st at 4:00 p.m.
Charity donation in lieu of Flowers – In Memory of David Arthur Yarborough to The Humane Society of Broward County 2070 Griffin Road, Ft. Lauderdale, Fl 33312












Wholesale, Inc., the family-owned, third generation wholesale supplier of ceramic, porcelain, stone, glass mosaic tiles and sundry materials, provided three focused days of business, fun and major league networking… all within a totally professional atmosphere. The firm hosted its 15th Annual Arley Wholesale Tile & Stone Exposition on Tuesday, June 13th at the Radisson Lackawanna Station Hotel in Scranton, Pennsylvania, concluding a three-day non-stop celebration that included the always-popular Arley Golf Classic on Monday.

For over a decade, Steve Fisher, owner of Floors To Go by High Tide, a Hilton Head Island, SC-based full-line flooring dealer, has worked directly with Arley. He stated, “They’re always good, but this may have been the best Arley event, ever! We came this year to see all the new product lines. There is always something new and exciting. Then we go and play golf with a number of like-minded people. We carry a number of very good product lines, but Arley is by far our favorite supplier. Why? Because they work with us. They care about us. They protect us. Arley is an awesome partner!”

Over 30 major Arley suppliers showcased their most recent products at their individual exhibits in the Radisson Lackawanna Station’s Grand Ballroom. One Arley exhibitor actually awarded an Arley dealer with a flat screen smart TV on Tuesday. “Matteo Family Kitchens & Floor Coverings of Woodstown, NJ has been buying a lot of Bostik’s Vivid Grout, one of our latest and best selling products,” stated Jonathan Conley, Bostik Regional Manager. “It’s all win-win. We provide Arley with great installation materials. They have a loyal customer base of regional dealers who buy their latest and greatest products. It’s all fun, everyone benefits.”

Greg Gelston of Profilitec, a newer supplier to Arley, commented, “One of the most important reasons we’ve partnered with Arley, is based upon the firm’s stellar reputation. I’ve met manufacturer-exhibitors here… they all seem to say the same thing: ‘Arley is ethical, fair… and, treats customers, employees and suppliers all as family.’ We like that!”

Arley’s President, Scott Levy, had a few parting words as employees, suppliers and customers began to leave on Tuesday. “Every year we have the same problem. Our three-day extravaganza each year is better than the previous one. So we leave, worrying about how next year can possibly be any better? Actually,” Levy beamed, “we’re really not that worried at all!”


Dallas, TX – June 29, 2017 – Daltile recently held its biannual meeting with key customer advisory board members to ensure the “Daltile Statements Dealer Program” continues to be a fresh, relevant, and effective tool for retail partners. The 4-day event took place in Nashville, Tennessee and included a tour of Dal-Tile’s new state-of-the-art production facility in Dickson, Tennessee.

Daltile Statements Dealer Program

“The Daltile Statements Dealer Program is designed to give the end-consumer a ‘complete shopping experience’,” said Brian Smith, Daltile marketing manager. “Dealers who have joined this program are equipped with specialized merchandising, rebate programs, elite placement on our website, and unique displays that showcase the entire Daltile product line. We believe our nationwide network of Statements Dealers is providing the ultimate Daltile shopping experience for retail customers nationwide. Last week’s bi-annual meeting with our advisory board members helps keep Daltile in tune with Statements Dealer needs, so we can continue providing a stellar program that exceeds their expectations.”

“A key strength of the Daltile brand is the breadth and depth of product that we offer,” said Kim Albrecht, senior manager of brand marketing for Daltile. “The displays, merchandising, and unique features of the Statements Dealer Program play to this strength, equipping dealers with premiere tools to help maximize the shopping experience and help customers select the Daltile product that most perfectly fits their needs. The ultimate goal is to equip our retail partners for success with our products and increase retailer sales. Our Statements Dealer Program very effectively does just that!”

Importance Of Our Advisory Board

“Members of the advisory board were carefully selected based on their prowess in the industry and
because they offer an ideal cross-section of retailer types,” said Jeremy Sax, general manager of
dealer sales for Daltile. “We have small retailers and large retailers from across the country
represented. Some of our board members are strictly retail only, while others also sell to trade
customers such as builders and commercial. This ensures we get feedback from every angle,
allowing us to put together the strongest possible program for our nationwide network of 245 Daltile
Statements Dealers.”

“Our advisory board members are extraordinary!” added Sax. “Their knowledge, feedback, and
insight are incredibly valuable. We intently listen to what they have to say and are continually
improving our program based on their feedback. We want to maintain Daltile’s leadership position as
a premiere shopping experience and highly value the input from our advisory board members.”

Advisory Board Members

Advisory board members for the Daltile Statements Dealer Program include: Steve Dalene (Dalene Flooring), Dan Huffman (Tile Expo, Inc.), Phil Koufidakis (Baker Bros Area Rugs & Flooring), Kelly Taylor (Ambassador Floor Company), Steven Chesin (Carpets N More), Daniel Kennedy (PS Wholesale Floors), Rick Murray (Rusmur Floors Carpet One), and Michael Longwell (Airbase Carpet & Tile).

LATICRETE Launches First-in-Industry Live Chat Online Technical Service

LATICRETE, a leading manufacturer of globally proven construction solutions for the tile and stone industry, has launched the installation material industry’s first Live Chat online technical service functionality of its kind, allowing customers to connect directly with a LATICRETE Technical Services representative via web chat, email or phone call. Agents are available daily, 8 a.m. to 6 p.m. ET.

“Live Chat raises the bar for the entire industry, with LATICRETE leading the way. We’ll be able to provide instant, easy-to-access, five-star service to our customers across the globe by whichever means is most convenient for them,” said Mitch Hawkins, Technical Services Manager at LATICRETE.

LATICRETE Live Chat, which is available on every page of the company’s website, can be accessed through computers, tablets and smartphones, without having to download an app.

Live Chat allows the technical services team to instantly address the current situation at hand while providing customers with instant access to information and assistance wherever they might be.

Soci Launches Exquisite Summer Collections, Featuring Cement, Porcelain and Waterjet Lines

New tile collections and line extensions showcase emerging tile trends while more than doubling the company’s most popular lines

ALLEN, TX, June 7, 2017 — Soci, one of the largest designers and wholesalers of high-end tile and plumbing products in the United States, has unveiled an extensive new tile launch and line extensions — more than doubling the company’s most popular porcelain lines. The new product lines include a unique cement series with striking patterns, exquisite waterjet mosaic line extension and nine versatile large-format porcelain collections that feature fix industrial cement looks, two wood looks, a terracotta look and a crisp 3-D textured look.

“Soci’s beautiful hand-made Cement series is an emerging design choice among trendsetters who are drawn to chic Moroccan-inspired patterns and eco-friendly colored tiles,” said Leslie Dalton, marketing and purchasing director of Soci. “Great for residential or commercial spaces, our new cement and wood look porcelain lines allow our customers to never need to sacrifice style for durability.”



Cement Series

The alluring Cement series is a modern take on a historic design of authentic Moroccan encaustic cement tile patterns – one of today’s most sought after tile trends. Sure to make a “wow” statement, the series is offered in 8” x 8” pieces with six patterns: Cosette, Veneta, Fenchurch, Heirloom, Regency and Gramercy.

Cement tiles can perform in most applications, including commercial with the correct sealant.



Kronos Series

With a semi-polished cement look, the Kronos series provides a slight sheen that adds dimension. The series is offered in three modern colors (Marfil, Gris and Graphite) in a rectified large-format 24” x 24” size. Additionally, Soci offers a 12” x 36” grooved plank wall tile creating stylish depth with three colors: Tide Marfil, Tide Gris and Tide Graphite.

Brickwork Series

Aged with dark tones and white speckles, the Brickwork series offers the stunning look of exposed brick that provides a textured design and industrial look of cement. The series is available in three industrial colors (Grey Natural, Mocha Natural and Titanium Natural) in a large-format 10” x 40” size.

Jacquard Series

Emulating the texture of cement, the Jacquard series gives a modern masculine feel to a contemporary space. Available in a rectified 24” x 24” size and a 2” mosaic on 12” x 12” sheets, the series comes in three distinct colors (Grey Natural, Graphite Natural and Ivory Natural).

Build Series

Replicating the appearance of a well worn cement surface along with bits of exposed aggregate peeking through, the Build series replicates cement that has been walked on thousands of times creating a unique pattern. The Build porcelain series is available in three light grey hues (Ivory Natural, Grey Natural and Graphite), in a rectified 12” x 24” size and a 2” mosaic on 12” x 12” sheets.

Loft Series

The Loft series instantly adds a rustic flare to any space with the look of aged cement. The series is available in three colors (Latte, Chai and Mocha) in a rectified 12” x 24” size.


Terre Series

The Terre series creates an earthy look of a generations-old, terracotta floor with multi-colors of rust, beige, white and gray on each plank. The porcelain collection is available in an oversized straight edge 10” x 40” size and is offered in three colors (Ice Natural, Sand Natural and Rosso Natural), each with high color and texture variation.


Camper Series

The Camper series emulates the appearance and patina of reclaimed timbers in any space in the form of a durable and low maintenance porcelain tile. The two light, airy colors (White Natural and Ash Natural) work well in contemporary and traditional spaces and are available in a 10” x 40” size.

Dust Series

The Dust series evokes a sense of history and timeless beauty of reclaimed wood that offers rich colors and visual textures to each piece. Available in three earthy colors (Marfil, Ceniza and Tierra), the Dust collection is offered in the large-format 8” x 47” size.


Arch II Series – 3-D Textured

The Arch II series brings three delicate 3-D designs for a crisp, clean and contemporary feel. Cable Cross features a sculptural wave effect that delivers a beautiful finish to the wall. Terrace is adds an artistic and dramatic flair to any wall with its slight textured surface in Blanco color. Surge, a slightly raised leaf design, is available in two gentle colors (Pearl and Blanco). All three designs are available in 12” x 36” sizes specifically for wall applications.

All porcelain collections can be used in interior and exterior, commercial and/or residential on floors and walls and in wet areas, while Arch II may only be used on walls in interior and exterior, commercial and/or residential and in wet areas.


Waterjet Series

The graceful intertwining of Dolomite, stone accents and stainless steel create a truly captivating design within the Waterjet series line extension, which now includes six new patterns (Encore, Merge, Zodiac, Tufted Harlequin, Knot and Metric). The range of traditional to modern blends create a refreshing new look to these stone mosaics that is both trendy and timeless.

About Soci

Soci is one of the largest designers and wholesalers of custom tile and plumbing products in the United States. Soci offers an extensive line of high-end stone, ceramic and glass mosaics, diverse porcelain collections, decorative pieces, accessories and its own branded sinks. Dedicated to innovative product design, Soci provides a rich palette of quality products created to inspire residential and commercial designs. For more information, visit and follow Social on Facebook, Instagram and Pinterest.


Riverside-San Bernardino-Ontario, Calif. and Lake Charles, La. Have Largest Year-over-Year Gains; Houston-The Woodlands-Sugar Land, Texas and Danville, Ill. Experience Biggest Declines for the Year

Construction employment increased in 243 out of 358 metro areas between May 2016 and May 2017, declined in 59 and stagnated in 54, according to a new analysis of federal employment data released today by the Associated General Contractors of America. Association officials noted that construction employment gains in many parts of the country are occurring even as most firms report having a hard time finding qualified workers to hire.

“Construction employment gains in many parts of the country likely would have been even more robust if it were easier for most firms to find qualified workers,” said Ken Simonson, the association’s chief economist. “As a result of tight labor market conditions, many firms are opting to invest more in training, find ways to become more efficient or use new techniques like off-site prefabrication or robotics to reduce labor needs.”

Riverside-San Bernardino-Ontario, Calif. (16,500 jobs, 18 percent) added the most construction jobs during the past year, followed by Tampa-St. Petersburg-Clearwater, Fla. (9,100 jobs, 13 percent); Atlanta-Sandy Springs-Roswell, Ga. (7,900 jobs, 7 percent); Las Vegas-Henderson-Paradise, Nev. (7,500 jobs, 14 percent); and Los Angeles-Long Beach-Glendale, Calif. (7,000 jobs, 5 percent). The largest percentage gains occurred in the Lake Charles, La. metro area (24 percent, 4,500 jobs), followed by Lewiston, Idaho-Wash. (23 percent; 300 jobs); Detroit-Dearborn-Livonia, Mich. (19 percent, 4,100 jobs) and Riverside-San Bernardino-Ontario, Calif. (18 percent, 16,500 jobs).

The largest job losses from May 2016 to May 2017 were in Houston-The Woodlands-Sugar Land, Texas (-5,300 jobs, -2 percent), followed by Middlesex-Monmouth-Ocean, N.J. (-3,400 jobs, -9 percent), Pittsburgh, Pa. (-2,900 jobs, -5 percent) and Milwaukee-Waukesha-West Allis, Wis. (-2,400 jobs, -8 percent). The largest percentage decreases for the year were in Danville, Ill. (-17 percent, -100 jobs); Casper, Wyo. (-15 percent, -500 jobs); Grand Forks, N.D. (-15 percent, -600 jobs); Charleston, W.Va. (-12 percent, – 900 jobs); Bay City, Mich. (-9 percent, -3,400 jobs) and Middlesex-Monmouth-Ocean, N.J.

Association officials noted that one of the key reasons for construction workforce shortages is the lack of career and technical education programs available, particularly at the secondary level. They said new legislation to renew the federal Perkins Act, which funds career and technical education programs, would help by giving education officials new flexibility and funding to establishing construction-focused programs. The measure passed in the House last week and association officials urged Senators to approve the measure as well.

“Too many high school students are never given an opportunity to consider careers in construction, despite the fact those jobs pay more than the average non-farm job,” said Stephen E. Sandherr, the association’s chief executive officer. “The Senate should quickly pass new Perkins Act legislation so more students can learn the skills so many employers are looking for today.”

View the metro employment data by rank and state. View metro employment map.

Bostik Becomes Official Partner of Tour de France

Bostik, the specialty adhesives business line of Arkema, upgrades sponsorship to official partnership for 2017 and 2018 cycling events. Agreement will boost brand visibility worldwide and sees Bostik exclusively supply event organizers with smart adhesives for the duration of the race.

Bostik, a leading global adhesive specialist for construction, consumer and industrial markets, today announced that it has signed up as an official partner of iconic cycling event, the Tour de France. The new sponsorship agreement upgrades the firm’s previous participation as an official supplier in 2015 and 2016 and will run for the next two years. The event will be used as a platform to communicate and promote the Bostik brand to a large global audience.

The 2017 event, the 104th time the race has been held, will take place from 1-23 July starting with the Grand Départ from Düsseldorf in Germany. The 3,540 kilometer route across 21 states will also visit Belgium and Luxembourg. 198 riders from 22 competing teams will encounter some of the most challenging terrain in world cycling before crossing the finish line on the Champs-Élysées in Paris on 23 July.

The race will be broadcast to an estimated audience of 2 billion TV viewers and 10 to 12 million spectators are expected to line the route. In addition, the Tour de France official website will attract 36 million visitors during the event while an additional 6 million fans will follow the race’s social media accounts.

Confirming the new sponsorship agreement, Bostik Chairman & Chief Executive Officer, Vincent Legros said “We are very pleased to reinforce our association with the Tour de France, which remains among the world’s top three most popular sporting events.” He continued, “This new agreement will enable us to both increase our brand visibility and demonstrate our performance over each of the 21 stages.”

Using a promotional theme of ‘The Gecko Sticks Everywhere’, the new partnership will leverage:

  • Four new Bostik-branded vehicles in the famous ‘Publicity Caravan’ which will precede the peloton on each stage and will distribute over 500,000 gifts and rebate coupons worth a total of €500,000 to spectators
  • High brand visibility along the route – Particularly in the closing thirty kilometres of each stage
  • Branded warning signs on each stage to safeguard riders at dangerous turns
  • Branded self-adhesive information guides available to all riders for each stage
  • Interactive gaming with the first Facebook Messenger Treasure Hunt available at: or (From 1 July)
  • Online presence on and social media accounts including Twitter (#BostikTDF), Facebook (BostikSmartAdhesives) and Instagram
  • Corporate hospitality opportunities for over 550 invited guests

In addition to marketing opportunities at the event, the sponsorship will be leveraged internationally through in-store and product promotions during the summer months.

About Bostik, an Arkema company

Bostik is a leading global adhesive specialist in construction, consumer and industrial markets. For more than a century, it has been developing innovative adhesive solutions that are smarter and more adaptive to the forces that shape daily lives. From cradle to grave, from home to office, Bostik’s smart adhesives can be found everywhere. With annual sales of €1.95 billion, the company employs 6,000 people and has a presence in more than 50 countries. For the latest information, visit

About Arkema

A designer of materials and innovative solutions, Arkema shapes materials and creates new uses that accelerate customer performance. Our balanced business portfolio spans high-performance materials, industrial specialties and coating solutions. Our globally recognized brands are ranked among the leaders in the markets we serve. Reporting annual sales of €7.5 billion in 2016, we employ approximately 19,000 people worldwide and operate in close to 50 countries. We are committed to active engagement with all our stakeholders. Our research centers in North America, France and Asia concentrate on advances in bio-based products, new energies, water management, electronic solutions, lightweight materials and design, home efficiency and insulation. For the latest, visit


Tile of Spain: everything old is new again

Old & cool (classic elements)
The revival of vintage styles is still one of the hottest trends in terms of home design and décor. Ceramic collections that revisit the past make the bring new life to rooms, both in the flooring and the walls all over the house, creating an interior unique space. Ceramic tiles bring the essence of other times through its colors, formats, motifs and reliefs.
The taste for retrieving vintage pieces has grown, mixing them with modern elements  to find the perfect equilibrium between retro and modern. Bedrooms, bathrooms, kitchens and living rooms welcome ceramics in walls and flooring inspired by ancestral homes.
Bathrooms from a former age
Classic designs lead in bathrooms, that part of the house that we eventually tend to decorate with more love. The increasing taste for vintage styles reigns in ceramics, with many recent collections including designs that revive either traditional geometric motifs or floral and vegetation elements, all inspired in the floral wallpapers used in the bathrooms of the early 20th century. These are references that obtain a vintage look through decorations in blue, pink and grey monochromes. They are usually present in small format tiles, from the classical 10×10 cm to mosaics, in order to create compositions in basic color ranges that soothe and seduce.
Retro look kitchens
Ceramic collections include, among its designs, walls and floors inspired by hydraulic tile patterns. These renewed classics fit the latest trends in interior design with multiple looks, which blend or allow random combinations, sometimes matched with smooth tiles. This allows creating retro environments with a contemporary style.
Vegetation patterns are also in the spotlight. These patterns become subtler, smoothing the overall sensation, and are featured on colored bases that also evoke a green environment.
A classic that never dies
The new tile compositions based on the mix of designs, results in a modern version of a traditional trend. Those ceramic collections following this trend retrieve the memories and sensations from old homes from a contemporary point of view. The collage of different motifs is an inspiration for decorating floors and walls of a house’s main rooms. The most coveted motifs are geometric, Arabic and flowered.
They welcome either a ‘black & white’ or a colorful universe with blue and green on the top. In light of this richness, ideally the flooring would match the furniture, woodwork and walls in smooth or neutral colors, in order not to overload the environment.

European ceramic tile manufacturers meet in Cordoba, Spain

June 15 -17, ASCER-Tile of Spain organized the Annual Congress of the CET (European Ceramic Tile Manufacturers’ Federation) in Cordoba (Spain).
During the General Assembly on Friday, the 17th, representatives of the European tile industry reviewed the current situation in different tile industries and addressed common issues in terms of commercial affairs, standardization, environmental law, technical aspects, etc. among other issues that European manufacturers have in common.
The meeting counted on the participation of the representatives of the tile industry associations in Germany, Belgium, Spain, France, United Kingdom, Czech Republic and Turkey, which are almost all the countries that participate in the European tile industry.
In terms of commerce, they highlighted the expiration of the anti-dumping measures against imports from China to Europe. This investigation was set upon CET’s request in the name of the European manufacturers: increasing commercial barriers in the Maghreb countries, commercial defense in the UK after the Brexit, etc.
On the other hand, some issues related to environmental law were also addressed, including Product Category Rules (PCR) and ecolabels, emissions commerce, energetic cost, etc.
About the CET and the European industry
The CET, to which ASCER belongs, represents the European ceramic tile manufacturers’ industry. Manufacturers belonging to the CET represent around 90% of the ceramic tile production in the EU.
  The ceramic tile industry in the EU registered in 2016 a trade volume of 9.560 million € and employed directly 55.200 workers in the EU. It is a competitive industry with a strong exporter profile and world leader in product development, innovation and design.
  The Spanish ceramic tile sector, represented by ASCER, sold 3.316 million € in the past year, from which 2.570 million correspond to sales in around 190 different countries. The Spanish industry is the number one exporter of the EU in terms of volume.


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