November 15-16, 2017 — Pennsylvania Convention Center

Education and professional development are fundamental components of NeoCon® East, the Northeast’s premier commercial interiors design expo and conference, held this November 15-16 in Philadelphia. Together with market-ready solutions from hundreds of top companies across sectors, plus valuable networking opportunities, this year’s conference program will round out a comprehensive NeoCon East experience. The rich multi-disciplinary lineup includes 25+ CEUs that offer insight into what’s next in workplace, healthcare, hospitality, government, education, and beyond.

Monica DeBartolo, Director of Programming, says, “Our aim for the NeoCon East educational offering is to inform, spark conversation, and provide professionals across disciplines a way to effectively and efficiently earn valuable CEU credits in just two days. The 2017 assortment caters to varying levels of practice and covers everything from the application of psychology to built projects and architecting ecosystems that inspire innovation, to exploring livable space efficiency and best practices in designing for the federal government. Anchoring this program will be our exceptional keynote speakers: Suzette Subance Ferrier, IIDA (Design Director, TPG Architecture), Zena Howard, AIA, LEED AP (Managing Director, Perkins+Will, North Carolina Practice), David Insinga, AIA (Chief Architect, General Services Administration’s Public Building Service), and Alex Gilliam (Founder, Public Workshop).”

A few of the seminars are highlighted below. The full list of seminars is available online. Seminars are $40 each when attendees register online before November 10. After November 10, all registration for seminars is on-site, subject to availability, at a fee of $50 each. Special discounts are available for students and government employees.  Check online for details.

Knowing designers have witnessed a telling upswing in one client value: many clients are now demanding creative and innovative environments across a wide range of for-profit and non-profit markets. To satisfy this new demand, designers have come to rely on a recent wealth of scientific data concerning the ways that the environment affects creative thinking and problem-solving. No matter the design discipline, employing this data will help build better client relationships. The discussion will also emphasize the importance of environmental psychology, particularly as it relates to color, lighting, sound, temperature, furniture and fixtures, wall and floor finishes, space planning, and plantscaping. This interactive seminar will focus on how to acknowledge the role of environmental psychology; how best to apply creative principles to a range of building environments; how to evaluate the effectiveness of environments in order to boost creativity; and how to select the strongest source materials for creativity.

❏      Donald Rattner, AIA, principal, Donald M. Rattner, AIA Architect, Cos Cob, CT

9:30 AM – 10:30 AM  
As dynamic, open-plan office environments have become the norm, their one drawback has become clear – acoustic distraction and lack of acoustic privacy. The zeal for creating collaborative and innovation-driving workplaces has made it increasingly difficult for workers to focus and actually get work done! This seminar provides an overview of today’s workplace trends, together with space-planning and acoustic solutions that can mitigate distraction and increase both employee satisfaction and productivity.  Attendees will discover how to design a “soundscape” appropriate for a space; understand the science behind distraction, as well as how different generations and personality types respond and react; and leave with a variety of specific design solutions to address or avoid distraction in the workplace.

❏      Sarah Springer, IIDA, LEED AP, design principal, interiors, Jacobs, Cambridge, MA

1:00 PM – 2:00 PM  
This seminar provides answers to a crucial question many designers are asking: how reasonable it is to design a workplace that is both LEED and WELL certified? Attendees will uncover answers through a specific case study, one that addresses all the crucial phases of this project, including pre-planning charrettes, collaborative design strategies, product specifications and post-occupancy evaluation. By the end of the presentation, attendees will gain a firm understanding of the following: how critical the integrated design process is to achieving sustainability and wellness goals; the comparison between LEED and WELL certification requirements; an understanding of all phases of a LEED/WELL project, including material and product specifications; and comprehension of the quantifiable benefits of a completed LEED and WELL fit-out.

❏      Mark Walsh-Cooke, PE, LEED AP BD+C, principal, Arup, Boston, MA
❏      Jen Taylor, LEED GA, senior project manager, Dyer Brown Associates, Boston, MA
❏      Rebecca Hatchadorian, LEED AP BD+C, associate – sustainability, Arup, Boston, MA

1:00 PM – 2:00 PM  
Today federal agencies are challenged in unprecedented ways to reduce their real estate portfolio. GSA supports their efforts in many ways by providing assistance and/or funding for design, furniture, and technology. GSA also provides consultation in portfolio planning, national engagements and change management. A group of design panelists from GSA and other agencies will share their experiences.

❏      Dianne Juba, Workplace Strategist, GSA HQ, Washington, DC

8:00 AM – 9:00 AM  
Integration and competition have spurred the trio of collaboration, social interaction and experimentation. As a result, they’ve bred demand for designs that encourage creative disruption, both in academic and workplace environments. Yet creative disruption doesn’t happen in isolated spaces such as makerspaces and iLabs. It requires an ecosystem of diverse spaces tailored to a range of working and learning styles. While the culture of each company or institution helps determine such spaces, the crucial point is that such spaces demand variety for creative disruption and innovation to flourish. At the seminar’s conclusion, participants should be able to identify the experiential skills needed for success in education and employment, as they explore the space types that develop these skills; discover the diversity of space types and identify how combinations form holistic ecosystems and inspire creative disruption; evaluate how space design, furniture and technology impact the success of these ecosystems; and identify the measurable benefits of ecosystem design in diverse spaces, through post-occupancy evaluations and other metrics.

❏      Lois Goodell, IIDA, principal, CBT, Boston, MA
❏      Theodora Batchvarova, RID, LEED AP BD +C, GPRO CM, interior designer, CBT, Boston, MA

9:30 AM – 10:30 AM  
As the limits for livable, useful office space are approached, at what point does an increasing density cause decline in user engagement and performance? What are the human factors to consider for fully effective and efficient space? This session addresses these questions and more through the presentation of environment-behavior research to highlight the psychological and social effects of office-space density and the implications for human health, performance, and organizational culture. Attendees will understand current design and space trends towards densification and the challenges for effective design, livability and space management. They’ll also learn how to use benchmarking metrics and discover how human factors affect organizational health and performance.

❏      Ellen Keable, Associate AIA, principal, Jacobs, Amherst, NY
❏      Amy Manley, IIDA, national  director, workplace strategy, Jacobs, Philadelphia, PA

2:30 PM – 3:30 PM  
Here was the designer’s challenge: turn a former boiler factory into an office, while preserving the former space’s history. This seminar will probe this transformational case study to demonstrate how to balance the client’s needs for an open and energetic workplace with historic preservation. The efficacy of pairing contemporary office trends, such as open bench seating and demountable glass systems, will be investigated in line with preservation goals. Design strategies that ensure both financial and aesthetic benefits will be evaluated. Complying with national tax credit programs helps promote these benefits, as well as providing designers the opportunity to make fine designs, while preserving historic fabric. At seminar’s end, attendees will understand the following vital concepts: how to identify key historic preservation features and develop strategies for conservation; how to create spaces that take advantage of natural light while lacking access to perimeter glass; how to minimize altering existing historic fabric, including designing new work that can be removed in the future; and how to understand client needs and adapting the program to complex conditions.

❏      Will Teass, AIA, IIDA, LEED AP, principal, Teass/Warren Architects, Washington, DC
❏      Emily Eig, principal, EHT Traceries, Inc., Washington, DC

2:30 PM – 3:30 PM
By definition and nature, educational environments tend to be large. But if only such large, known spaces are allowed into our collective thinking, a design opportunity is overlooked. What about spaces beyond the classroom, and what about underused and neglected spaces? Wouldn’t these spaces allow for more student learning and creativity? Attendees will learn to identify underutilized spaces and to maximize the use of both existing and new environments. The talk will also investigate campus trends in classroom and beyond-classroom uses. In doing so, selecting furnishings appropriate for varying spaces will be covered.

❏      Daniela Voith, FAIA, LEED AP BD+C, principal, Voith & Mactavish Architects, Philadelphia, PA
❏      Sennah Loftus, LEED AP, senior associate, Voith & Mactavish Architects, Philadelphia, PA

Media can visit the show’s online pressroom at to download press releases and announcements, and register for press credentials. The site also features an image gallery and fast facts. For exhibitor news, images and real-time information, follow NeoCon Shows on the following social media channels: Facebook (@NeoCon Shows), Twitter (@NeoCon_Shows), and Instagram (@NeoCon_Shows).


New Box Highlights Versatility for Tile and Stone Installations

Custom® Building Products, the leading provider of flooring preparation products and tile and stone installation systems, recently repackaged its Prism® Ultimate Performance Cement Grout to reinforce the key attributes preferred by architects, designers, specifiers, contractors and installers. Designed to deliver attractive, high-quality tile surfaces while preventing costly and time-consuming call-backs, Prism® Ultimate Performance Cement Grout is now available in an eye-catching, multi-colored 17-pound box.  The front and side panels of the new box highlight the benefits of this versatile grout.

·         Uniform, consistent color

·         No efflorescence

·         Stain resistant

·         Lightweight for superior handling

·         Same coverage area as 25-pounds of traditional sanded grout

·         Ideal for all grout joint sizes up to 1/2″ including submerged grout

A proven, go-to option for a wide variety of tile installation projects, Prism® Ultimate Performance Cement Grout meets ANSI A118.7 and is formulated for higher strength, more resistance to cracking and less water absorption to reduce the likelihood of staining.  Prism® Ultimate Performance Cement Grout will not mottle or shade in the grout joint regardless of tile type, temperature or humidity, and does not contribute to efflorescence. The density of Prism® Ultimate Performance Cement Grout provides greater stain resistance while its rapid-setting formula speeds project completion.

Prism® Ultimate Performance Cement Grout is a lightweight material giving installers unmatched handling and workability. More than 30 percent lighter than standard grouts and made of 15 percent post-consumer recycled content (by weight), Prism® Ultimate Performance Cement Grout also contributes to LEED certification credits. Prism® Ultimate Performance Cement Grout is available in a comprehensive palette of 40 colors to accommodate the look of any floor, countertop, wall, ceiling, shower, fountain, pool or other tile project.

What Contractors Say

“Prism is more colorfast than other cement grouts and we do not see any mottling, which makes everyone happy,” said Mark McCandless from Charles McCandless Tile of Santa Ana, Calif.

“We love Prism’s color consistency and it is super easy to use,” said Jeff Blanchard of American Tile and Marble of Shreveport, La.

“Prism has great colorfastness, which is huge, and it has excellent handling, making it very easy to work with,” said Dan Harrison from J. Colavin and Son of Los Angeles.

View the video highlighting the versatility of Prism® Ultimate Performance Cement Grout at



Seeking Inspiring Program Submissions for Milestone 50th Edition

From leading designers and architects to scientists, entrepreneurs, and emerging talents, the presenters who have headlined the NeoCon conference program over the past 49 years, are among an influential and diverse group. With the 50th edition around the corner, June 11-13, NeoCon is once again seeking innovative thought leaders for its prestigious conference program. The official Call For Presentations application is now available online at (due October 30, 2017). Regarded as an authoritative educational resource, NeoCon programming has become known for its diverse assortment of dynamic and timely seminars across leading tracks and categories. The 2018 offering will build on this legacy and include a special new programming designation on the “Future of Design.”

Now is the chance to join thousands of industry experts who have shaped the educational conferences of NeoCon. Selected speakers will gain visibility in the industry and contribute to the advancement of their profession at the momentous NeoCon 50.  Submission guidelines and specifics can be found at or

NeoCon 2018, the 50th anniversary event, will be held from June 11-13 at the Mart. NeoCon East returns to Philadelphia for the 15th annual edition, November 15-16, 2017 at the Pennsylvania Convention Center.  More details are available at

sixth annual Daltile Interior Design Scholarship Competition opens for submissions

Daltile and the ASID Foundation partner with Booz Allen Hamilton to award $27,500 in scholarship prizes

The sixth annual Daltile Interior Design Scholarship, presented by the ASID Foundation, is now open for submissions. The competition, which will award $27,500 in scholarships, will challenge students to reimagine the Booz Allen Hamilton Innovation Center, located in Washington, D.C. Once again the competition will honor the grand prize winner with a $10,000 scholarship, three runners-up with $2,500 scholarships, and the school or university with the most student submissions with a $10,000 grant.

“For six years the Daltile Interior Design Scholarship has challenged interior design students across the country and awarded the rising stars of the industry for their creative design solutions,” said Kim Albrecht, senior brand marketing manager for Daltile. “This year we are taking the competition to a new level, using an existing space – the Innovation Center – as our canvas and empowering students to transform it using the extensive line of Daltile products.”

For the 2017 competition, students will be asked to evaluate the Innovation Center and identify areas of opportunity. Using Daltile products, students will redesign the space to incorporate Fitwel components, a future-looking building certification focused on occupant and community well-being, creating a stimulating and comfortable space for employees. Additionally, students are required to keep their design within a budget, a challenge that is similar to what they will face once they enter their professional career.

“At ASID, we believe that design impact lives,” said Patrick Schmidt, chair, ASID Foundation. “The ASID headquarters is the first space in the world to be recognized with platinum certification for both LEED (under Leed ID+C) and WELL (under WELL v1), and employee health and wellness in the workplace is at the forefront of our concerns as a Society and of the design industry collectively. This competition challenges students to be thoughtful in their redesign to maximize occupant comfort and well-being. By partnering with Booz Allen Hamilton, we are presenting students with a real-life challenge that they can draw from in their future careers.”

New this year, the winning student will be invited to pitch his or her design to the Innovation Center design team, OTJ Architects, and Booz Allen Hamilton representatives. Based on this pitch, elements of the winning design will be considered for implementation into the existing Innovation Center space.

“We are excited to partner with Daltile and the ASID Foundation to encourage the next generation of designers,” said Brinda Sen Gupta, deputy director of the Booz Allen Hamilton Innovation Center. “The Innovation Center is intended to enable great ideas and advance how our employees build value. The Daltile Interior Design Scholarship, much like the Innovation Center, serves as a catalyst to inspire students as they prepare to make their leap into the professional design industry.”

The 2016 competition received more than 120 entries. Kristina Tribell of The Art Institute of Houston was announced as the $10,000 grand prize winner during NeoCon East 2016 in Philadelphia. Tribell’s winning submission redesigned the Hyatt Regency Houston by incorporating biophilic design principles as a part of the 2016 “Design Inspired by Nature” theme.

The 2017 contest will run until September 30, with the final winner being announced at the Daltile Philadelphia Design Studio during NeoCon East 2017 in Philadelphia. For more information about the Daltile Interior Design Scholarship, please visit

Tile of Spain: everything old is new again

Old & cool (classic elements)
The revival of vintage styles is still one of the hottest trends in terms of home design and décor. Ceramic collections that revisit the past make the bring new life to rooms, both in the flooring and the walls all over the house, creating an interior unique space. Ceramic tiles bring the essence of other times through its colors, formats, motifs and reliefs.
The taste for retrieving vintage pieces has grown, mixing them with modern elements  to find the perfect equilibrium between retro and modern. Bedrooms, bathrooms, kitchens and living rooms welcome ceramics in walls and flooring inspired by ancestral homes.
Bathrooms from a former age
Classic designs lead in bathrooms, that part of the house that we eventually tend to decorate with more love. The increasing taste for vintage styles reigns in ceramics, with many recent collections including designs that revive either traditional geometric motifs or floral and vegetation elements, all inspired in the floral wallpapers used in the bathrooms of the early 20th century. These are references that obtain a vintage look through decorations in blue, pink and grey monochromes. They are usually present in small format tiles, from the classical 10×10 cm to mosaics, in order to create compositions in basic color ranges that soothe and seduce.
Retro look kitchens
Ceramic collections include, among its designs, walls and floors inspired by hydraulic tile patterns. These renewed classics fit the latest trends in interior design with multiple looks, which blend or allow random combinations, sometimes matched with smooth tiles. This allows creating retro environments with a contemporary style.
Vegetation patterns are also in the spotlight. These patterns become subtler, smoothing the overall sensation, and are featured on colored bases that also evoke a green environment.
A classic that never dies
The new tile compositions based on the mix of designs, results in a modern version of a traditional trend. Those ceramic collections following this trend retrieve the memories and sensations from old homes from a contemporary point of view. The collage of different motifs is an inspiration for decorating floors and walls of a house’s main rooms. The most coveted motifs are geometric, Arabic and flowered.
They welcome either a ‘black & white’ or a colorful universe with blue and green on the top. In light of this richness, ideally the flooring would match the furniture, woodwork and walls in smooth or neutral colors, in order not to overload the environment.


Daltile’s Chicago Design Gallery was abuzz with food, fun, and new products during NeoCon 2017!

CHICAGO – June 23, 2017 – Daltile‘s Chicago Design Gallery recently welcomed over 500 architects,

Daltile’s Amanda Balhorn (Center) Is Joined By Customers During Daltile’s “Parked
At NeoCon” Lunch Event 2017.

designers, and other customers to its annual “Parked At NeoCon” lunch event. Held every year during the international NeoCon commercial design tradeshow, Daltile’s luncheon showcased the brand’s exciting new products and gave NeoCon attendees a nice, relaxing oasis from the miles long tradeshow held just across the street in Chicago’s Merchandise Mart. Daltile’s Chicago Design Gallery is part of the brand’s vast network of design galleries, design studios, and design service centers catering to customers nationwide.

The Annual Event

“We had a blast!” said Ashley Sinova, Daltile design consultant for Daltile’s Chicago Design Gallery. “There is no other event like ours during NeoCon each year. Located directly across from the Chicago Merchandise Mart, our gallery is an ideal escape

Daltile’s Allison Santarossa (Right) With Customers During Daltile’s
“Parked At NeoCon” Lunch Event 2017.

from the grind of the tradeshow floor. Daltile’s annual lunch event is a unique opportunity for innovative designers, architects, and other loyal customers to come together and explore emerging trends in flooring and surfaces in the relaxing, social atmosphere of our gallery.”
“Like all of the showrooms in our nationwide network, Daltile’s Chicago Design Gallery showcases samples of our entire line, including our newly launched products,” said Allison Santarossa, Daltile architectural representative. “It was really exciting to see the very positive reaction the commercial design community had to our new products!”

Daltile Customers Enjoying A Break From The NeoCon Tradeshow During Daltile’s
“Parked At NeoCon” Lunch Event 2017.

Daltile Customers Enjoyed Food & Relaxing Weather During Daltile’s “Parked At
NeoCon” Lunch Event 2017.

Daltile’s Nationwide Network Of Showrooms

The Daltile Chicago gallery is one of the 35 Daltile Design Galleries, Daltile Design Studios, and Daltile Design Service Centers located across the United States. Considered an integral part of the brand’s success, these Daltile showrooms give interior designers, architects, and curious homeowners a chance to explore Daltile collections in-person. Daltile design consultants are always on-hand to help architecture and design professionals as well as their clients select the best Daltile product for every project.

The “Daltile Tile Chandelier” Is A Trademark Feature Of Many Daltile Showrooms Nationwide.

“Creative Collaboration” Honoring Millard Sheets

Photo by Tony Sheets

A daylong symposium held in San Francisco on January 14th 2016 was a great success! “Creative Collaboration, Honoring Millard Sheets: Master of Art & Design” preceded the first day of the Stone Foundation’s XIV Symposium, this year in San Francisco and Gualala, California.

Joe Taylor, president of the Tile Heritage Foundation, welcomed the 100+ attendees with a quote from Millard Sheets at the annual seminar of the Ceramic Tile Institute at The Biltmore in Los Angeles, Spring 1965.

“ It is imperative that design is kept on the same level and pace with research and production. Sales, as well as merchandising and applications, must be part of one strong chain of information and skill. A balance created among researchers, producers, designers, merchandisers and applicators is the key to the creation of great ceramic expression. The industry must break from its material desires into a spirit of collaboration.”

The Tile Heritage Foundation, Gualala Arts Center, Stone Foundation, the Scottish Rite Masonic Center and many other Sheets enthusiasts supported the program. Peter Mullins, a Tile Heritage and Stone Foundation member, sponsored the day’s events; and everyone participated in “Creative Collaboration” with one another.

Joe Taylor & Sheila Menzies of the Tile Heritage Foundation acted as organizers and stage managers for the event.

Some program details:

MILLARD SHEETS, painter, educator, muralist and architectural designer, was an all-inclusive artist who collaborated freely with his fellow artists. This resulted in the construction of buildings and the creation of tile and mosaic murals, artistic masterpieces across the United States, with artwork, inside and out, as an integral part of the design. The work was created by many artists, masters of all mediums, working together.

On Thursday, January 14, 2016, art enthusiasts gathered at the Scottish Rite Masonic Center in San Francisco—a building designed by Millard Sheets.

The Tile Heritage Foundation, Gualala Arts Center, Stone Foundation, The Scottish Rite Masonic Center and many other Sheets enthusiasts supported this day of events.

Peter Mullins, Tile Heritage and Stone Foundation member as well as the sponsor of the day’s events, believes “Millard Sheets is the single most influential individual in art in California in the 20th century.” The presentations throughout the day embraced and validated this perspective.

The program welcomed two of Millard’s children, Carolyn Sheets Owen- Towle and artist Tony Sheets, who was accompanied by colleague Jim Cogan – all three shared their personal stories. Other speakers included Adam Arenson, Associate Professor of History at Manhattan College, chronicling Sheets’ accomplishments; Lillian Sizemore, accomplished mosaicist, scholar, and author of “A Guide to Mosaic Sites: San Francisco”; and David “Sus” Susalla, Executive Director at the Gualala Arts Center.

Photo by Lillian Sizemore

The presenters’ mission was to share their stories in a collective atmosphere in which Millard would have eagerly been a participant. These historians and artists impressed all participants with their presentations and images during this day of discovery.

After a sit-down luncheon and before the afternoon lectures, tours to the magnificent stone walls at the nearby Stern Grove Amphitheater, to the West Portal mosaic mural by Sheets, and around the monumental Masonic Center itself were offered to the enthusiastic attendees. The afternoon drew to a close with a speakers/audience forum followed by a reception with wine, beer, delicious hors d’oeuvres and continued conversation.

This “Creative Collaboration” is sure to be remembered.


The Costa Smeralda ceramics firm interprets contemporary design with the new Abitare la Terra collection and the Talk tables – a perfect marriage between ancient traditions and high-class production technologies
Casalgrande, 10 May 2017 – Cerasarda will be in New York from 21st to 24th May in the spotlight at ICFF, the trade fair that each year gives us a foretaste of successes and trends in contemporary design. At the Javits Center, Booth 25-27, Cerasarda will showcase its new Abitare la Terra project, created by designer and ceramist Maria Luisa Brighenti and inspired by the colours of the rich, fertile land of Sardinia, along with the Talk range of living tables and the proposals in the Cerasarda Lab catalogue.
Abitare la Terra is a major project to open the Cerasarda Design section and propel the great tradition of Cerasardaceramics onto the contemporary stage. The collection is characterized by an intense material quality, and combines the skills of craftsmanship with Gruppo Romani cutting-edge technologies and offers a wide selection of harmonic colour shades enhanced by Accento – a range of contrasting colours – and by high-end decorative textures.
Abitare la Terra ceramic panels are also the main players in the Talk range of tables, a new proposal to round off the Cerasarda Atelier catalogue dedicated to design objects. This is a new departure for Cerasarda as it continues to weave together craft tradition and contemporary taste, in keeping with concept of exclusive, top-quality items. Cerasarda Atelier demonstrates the company’s outstanding sensitivity for places packed with charm and forgotten architectures, with the Lighthouse Interior competition; this is aimed at designers all over the world to define a new collection of furnishing accessories and ceramic installations inspired by traditions of lighthouses and coastal towers. The idea behind the initiative promoted by Cerasarda is to create products for high-end seaside hotels and guest accommodation. To take part, consult the CODE portal no later than 31st May 2017.
The products on display at ICFF will also include the Sardinia, Pitrizza and Marezzati collections from the Cerasarda Lab catalogue, interpreting luxury and material aesthetics expressed in a wide variety of sizes, colours and decorations to reflect the unique quality of the Costa Smeralda. Cerasarda surfaces thus form part of a selection that North American architects and designers can explore in the four days of the fair, as luxury products to be used in high-end projects for architecture and interior design.

Abitare la Terra 1

Pitrizza Giada Sardinia

Sardinia Esagona turchese

Sardinia Mosaico Esagona turchese

Abitare a Terra – living table Talk


From May 23 to 25, for the second year running, Ceramiche Caesar is opening the doors of its showroom in London to all visitors of the week dedicated to design and new trends.

London, May 2017 – “Beyond Tiles”: beyond ceramic surfaces. This title is an encouragement for creativity. This is why Ceramiche Caesar has chosen it to present its stimulating programme of events that, from May 23 to 25, will animate the spaces of the Urban Lab especially for theClerkenwell Design Week. Located at 17/18 Great Sutton Street, in the heart of Clerkenwell, for three days Urban Lab will become the nerve centre of a series of events that will actively involve guests, in different manners, in activities that are closely related to the company’s philosophy: being promoters of a real “Culture of material”, not only based on the technical value of porcelain stoneware but also on research conducted on trends and architectural styles resulting from a combination of art, fashion and design.

For the first time in Europe, Caesar will be presenting its new collections Fabula and Anima Select, which have already been presented in the States at Coverings 2017.

At the Urban Lab, open every day from 10 am to 9 pm, you can consult and draw inspiration from the CrossDesign Magazine 2016/2017, a tool and a guideline for architects, designers and professionals, created by Ceramiche Caesar. The magazine, which started as a meticulous trend research, has been inspired by the most diverse sources (fashion, visual art, cultural events but also traditional craftsmanship, raw materials and architectural history) and reinterprets them in the light of three trends: Reverb, Peaceful and Rise.

These three trends were the inspiration for the CrossDesign Contest 2017, a challenge for the talent and creativity of architects, designers, academy and university students all over the world, which has the purpose of creating a project for the new Caesar Gallery.

Every evening, from 5 to 9 pm, Urban Lab will become a theatre for the live performance of the artists of the Graffiti Life team, which will create, each with his or her own style, three works of art on the 120×120 cm slabs, drawing inspiration from the Reverb, Peaceful and Rise trends.

A special welcome will be reserved to visitors every afternoon from 2 to 5 pm with a delicious ice cream treat served from a restored ice cream cab.

Ceramiche Caesar looks forward to meeting the visitors of the Clerkenwell Design Week at its Urban Lab, in 17/18 Great Sutton Street, Clerkenwell, London.

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