From May 23 to 25, for the second year running, Ceramiche Caesar is opening the doors of its showroom in London to all visitors of the week dedicated to design and new trends.
London, May 2017 – “Beyond Tiles”: beyond ceramic surfaces. This title is an encouragement for creativity. This is why Ceramiche Caesar has chosen it to present its stimulating programme of events that, from May 23 to 25, will animate the spaces of the Urban Lab especially for theClerkenwell Design Week. Located at 17/18 Great Sutton Street, in the heart of Clerkenwell, for three days Urban Lab will become the nerve centre of a series of events that will actively involve guests, in different manners, in activities that are closely related to the company’s philosophy: being promoters of a real “Culture of material”, not only based on the technical value of porcelain stoneware but also on research conducted on trends and architectural styles resulting from a combination of art, fashion and design.
For the first time in Europe, Caesar will be presenting its new collections Fabula and Anima Select, which have already been presented in the States at Coverings 2017.
At the Urban Lab, open every day from 10 am to 9 pm, you can consult and draw inspiration from the CrossDesign Magazine 2016/2017, a tool and a guideline for architects, designers and professionals, created by Ceramiche Caesar. The magazine, which started as a meticulous trend research, has been inspired by the most diverse sources (fashion, visual art, cultural events but also traditional craftsmanship, raw materials and architectural history) and reinterprets them in the light of three trends: Reverb, Peaceful and Rise.
These three trends were the inspiration for the CrossDesign Contest 2017, a challenge for the talent and creativity of architects, designers, academy and university students all over the world, which has the purpose of creating a project for the new Caesar Gallery.
Every evening, from 5 to 9 pm, Urban Lab will become a theatre for the live performance of the artists of the Graffiti Life team, which will create, each with his or her own style, three works of art on the 120×120 cm slabs, drawing inspiration from the Reverb, Peaceful and Rise trends.
A special welcome will be reserved to visitors every afternoon from 2 to 5 pm with a delicious ice cream treat served from a restored ice cream cab.
Ceramiche Caesar looks forward to meeting the visitors of the Clerkenwell Design Week at its Urban Lab, in 17/18 Great Sutton Street, Clerkenwell, London.
19 Premier Italian Ceramic Manufacturers Display their Newest Collections at ICFF 2017
(New York, NY – May 2017) From May 21-24, at New York City’s Javits Center, 19 Ceramics of Italy manufacturers will showcase their newest collections at ICFF 2017. Taking place during NYCxDESIGN – New York City’s official citywide celebration of design – the show provides the perfect opportunity for Ceramics of Italy members to display ceramic tile and sanitaryware products within the broader design context. The Ceramics of Italy multi-brand pavilion in booths 2219 + 2319 is organized by Confindustria Ceramica (the Italian Association of Ceramics) and the Italian Trade Agency, which will also host an information point for those looking for more information on the Italian ceramics industry.
“Due to continued advancements in tile manufacturing technology, this year’s ceramic tile introductions are bolder and bigger than ever before,” states Vittorio Borelli, President of Confindustria Ceramica. “At ICFF, guests in the Ceramics of Italy booth will have the opportunity to see examples of prominent design trends from large format porcelains to three-dimensional ceramic wall coverings as well as a selection of new sanitaryware products.”
The pavilion will provide a diverse sampling of Italian ceramics newly available in the North American market. There will be products made in collaboration with well-known designers, architectural mosaics, tiles with naturalistic motifs such as wood and marble, and textile-inspired lines, to name a few, suitable for a variety of applications such as residential, commercial, indoor and outdoor. Participating companies include: Altaeco, Atlas Concorde, Cooperativa Ceramica d’Imola, Emilceramica, Fap, Fincibec, Florim, Gambini Group, Gruppo Beta, GS Luxury Group, Kale Italia, Marca Corona, Mirage, Mosaico+, Ornamenta, Refin, Settecento, Simas, and Vallelunga. Throughout the space, representatives from Ceramics of Italy and the exhibiting brands will be readily available to answer questions and comment on design trends, installation techniques, technological advancements, and sustainability.
At Design ‘N Gather (http://designngather.com), the much-heralded, annual global tile mosaic design competition created by Artaic – Innovative Mosaic (artaic.com) and sponsored by Bostik, the contest’s Grand Prize Winning Project was made public at a lavish and exclusive VIP event hosted at Hyde Bellagio in Las Vegas on May 4th.
More than 600 amped-up guests/partiers including top hospitality architects and designers were in attendance, as co-emcees Scott Banda, Bostik’s Director of Marketing and Business Development and Dr. Ted Acworth, CEO/Founder of Artaic, brought the late-night soiree to its crescendo. Finally, Architectural Designer Lisa Darroh-Pouls of Albuquerque, New Mexico-based Pouls Hospitality Design was announced as the Grand Prize Winner. Lisa’s creation, “Champagne Wishes,” was revealed to the crowd as the larger-than-life glass mosaic backdrop for what is now referred to as the “World’s Most Focal Selfie Studio.” Joyen Vakil, Senior Vice President of Design & Development for MGM Resorts International, one of the ten DNG judges stated, “This project was ideal for Hyde. Clearly, it was beautifully designed and perfectly themed for the environment of our nightclub.”
According to Darroh-Pouls, “’Champagne Wishes’ is a genesis of an alluring mythological goddess. She rules over the world of decadent, sparkling, golden libations. Her actions are playfully calculated as she inspires each fortunate guest by blowing a mesmerizing kiss ensuring ecstasy and pageantry befitting the Hyde Lounge. The Selfie Studio provides the perfect venue for guests to flirt with Hyde’s goddess while capturing her enticing beauty in a photograph preserving memories.”
The walls of the Selfie Studio are clad with Crossville’s Laminam thin porcelain tile panels, which were installed using Bostik’s Bosti-Set™, a premium adhesive and sound reduction membrane. Bosti-Set is a proprietary, new-to-world technology specifically created for installation of thin porcelain tile panels that was recently launched at Coverings. And, the flooring selected for this one-of-a-kind venue was “The Allways Collection,” an exquisite “wood-look” porcelain tile in the color “Bench” from Bedrosians Tile & Stone. The studio served as a showcase for over nine Bostik installation innovations for commercial construction.
Ted Acworth stated, “And now, mosaic murals such as Lisa Darroh-Poul’s ‘Champagne Wishes’ can be produced right here in America, by simply taking creative designs… and perfectly assembling them using cutting-edge, computer-driven, robotic technology. Together with Bostik, we’re letting the world know that ancient mosaic design production has morphed into becoming a space-age process.”
“Bostik, Artaic and MGM Resorts International worked extremely close together, focused on taking Design ‘N Gather 2017 to an even higher, more globally promoted level,” declared an exuberant Scott Banda. “MGM graciously provided DNG with one of their most prestigious, globally-recognized resorts to permanently showcase the 2017 winning design. Together with our strategic partner, Artaic, we intend to resurrect the excitement of using mosaics for architectural applications, a time-honored design treatment, which has faded over the years. We are accomplishing our goal worldwide. And, without question, are having lots of fun in doing so!”
Addressed to architects, designers, interior designers and academy or university students, the international contest confirms the leading role of the company of Fiorano Modenese as creative trend-setter.
Participants must submit a project for one of the environments of the Caesar Gallery, thenew showroom at the headquarters of the company in Fiorano Modenese, which will be opened in September, 2017. Participants must study and interpret one of three moods identified in “Cross Design 2016/2017”, the magazine dedicated to the latest trends of the world of design and result of the meticulous trend research work of Ceramiche Caesar.
Participants must upload on the dedicated web site – contest.caesar.it – an architectural project that has never been presented before, which combines Caesar products in an harmonious and original manner and is animated by the creative spirit of the participant. In fact, Caesar will provide the dimensions and plan of the space, the textures of the collections to use and some tools of the mood board, but it is up to the participant to create a setting inspired by a loft in a large city, with an elegant and contemporary style. The aim is also to enhance the value of Caesar porcelain stoneware by using its products for floors and walls.
Within July 28, 2017, a technical jury composed of five members will select the best three projects, in compliance with very strict evaluation criteria, and will award three prizes accordingly. The first place winner will receive a sum equal to 5,000.00 € gross, will be given the opportunity to have his/her project realised in the Caesar Gallery, will be interviewed by an important trade magazine and will be a guest of Caesar at Cersaie 2017. The second and third place winners will also take part in the International Exhibition in Bologna and will be awarded a prize of 3,000.00 € and 2,000.00 € gross respectively.
Extensively promoted on involved international media and on the company’s social channels, the Cross Design Contest will also include a “Web Award” special mention. The project that is most appreciated online will be awarded a prize offered by Archiproducts, the Community Partner of Caesar for the contest.
For more information and for signing up to take part in the Cross Design Contest, go to:contest.caesar.it
Coverings, the largest international tile & stone exhibition in North America, will feature a new display at the 8th annual Coverings Installation Design Showcase (IDS). National Tile Contractors Association Five Star Contractors will collaborate with leading designers to install tile in tiny houses on the showroom floor. Creative designs utilizing many types of tile will be installed in the three tiny homes throughout the show, allowing attendees to see their progress. All three installation companies have successfully completed the NTCA Five Star Contractor recognition program and employ installers who have passed the Certified Tile Installer exam administered by the Ceramic Tile Education Foundation. The design and installation teams will be supported by industry-leading tile and installation material manufacturers to complete the project. Coverings 2017 will be held April 4-7 at the Orange County Convention Center in Orlando.
Dan Welch of Welch Tile and Marble will collaborate with Michigan designer Lauren Figueroa of The Georgia Pear Interiors to install materials provided by Florim USA to complete their project, the West Michigan House, with installation materials provided by LATICRETE. Welch Tile provides tile and marble installation services to a plethora of markets, including healthcare, education, hospitality, industrial, entertainment, residential and corporate facilities.
Visalia Ceramic Tile will work with Kim Lewis, founder of Kim Lewis Designs. Tile for their Retro Bungalow will be provided by Ceramics of Italy, and MAPEI will contribute installation materials to the project. Sam Bruce is the project manager for Visalia Tile, who specializes in both commercial and residential installation. They are based in Visalia, Calif., and have been licensed and bonded since 1985. Visalia tile is also recognized by NTCA as the nation’s 38th Five Star Tile Contractor.
Erin Albrecht of J & R Tile Inc. will be paired with Nikki Vega of bluetreehome. Crossville Tile will furnish tile and ARDEX will contribute the setting materials to make The Vitruvian tiny house come together. J & R Tile prides itself in being a Five Star commercial contractor in Central Texas, and has provided installation services for commercial, healthcare, education, historical, religious and government entities. Founded over 30 years ago with a focus on education and certification, the company is committed to installation excellence.
The IDS exhibits will be available for viewing during Coverings on the show floor, giving attendees the opportunity to visit and explore the tiny homes. On Thursday, April 6 at 3:00 p.m. attendees will be invited to meet with the designers and contractors for a one-hour interactive session discussing the design and installation of each project.
Unlike in years past, when the IDS projects would be torn down and deposited in a landfill, these Tiny Homes will be transported to a vibrant community in Orlando, and will be made available for purchase. A local builder in the Orlando community is collaborating with Coverings show management to make this a smooth transition.
Coverings is the largest and most important ceramic tile and natural stone trade fair and expo in the United States. It features exhibitors from more than 40 countries and is the stage for introducing some of the most innovative tile and stone products in the world.
The exposition serves as a valuable resource for continuing education for all segments of the industry, with more than 75 informative, accredited seminars and live demonstration sessions throughout the show, all free of charge. Coverings attracts thousands of distributors, retailers, fabricators, contractors, specifiers, architectural and design professionals, builders and real estate developers, as well as journalists and bloggers who cover this vital and dynamic industry.
Sponsors of the show are The Ceramic Tile Distributor Association (CTDA), Tile of Spain/Spanish Ceramic Tile Manufacturer’s Association (ASCER), Ceramics of Italy/Confindustria Ceramica, National Tile Contractors Association (NTCA) and the Tile Council of North America (TCNA). The show is managed by Taffy Event Strategies, LLC.
Coverings 2017 takes place April 4-7 at the Orange County Convention Center, Orlando, FL. For more information, visit coverings.com or contact Taffy Events, Coverings Show Management, 703-539-5504.
NTCA is a non-profit trade association serving every segment of the industry, spearheading education for the professional installation of ceramic tile, natural stone and allied products. For more information, please contact NTCA executive director Bart Bettiga at [email protected], via telephone at (601) 939-2071, or visit www.tile-assn.com.
Bostik and Artaic continue to make a serious media splash in the architectural and design communities with the Design ‘N Gather Mosaic Design Competition. Just as in 2016, competing designers will vie for their chance in the spotlight, amazing media attention, and a trip for two to Paris!
Design ‘N Gather, the annual global tile mosaic design competition created by Artaic Innovative Mosaic and sponsored by Bostik is now accepting submissions for the 2017 edition. Forward-thinking architects, designers, artists, and mosaic design enthusiasts are invited to submit designs “beyond the threshold of imagination” for a larger-than life, backlit, tile mosaic mural to be permanently installed at the spectacular “Height of Decadence,” Hyde Bellagio nightclub overlooking the iconic Bellagio fountains in Las Vegas. Hyde Bellagio is transforming a space into a beautiful selfie studio outfitted with an one-of-a-kind tile mosaic. According to Scott Banda, Director of Marketing & Business Development for Bostik, “It’s going to be one of the most photographed mosaics in the world.” Entrants will qualify to win various prizes including the Grand Prize, an all expenses-paid, trip for two to Paris, France!
The competition welcomes designers and collaborative groups from all disciplines to design on Artaic’s mosaic software, Tylist™. Based on the amazing success of this past event, Bostik, Artaic, and MGM Resorts are vigorously working together to make Design ‘N Gather 2-17 to an even higher, more globally-focal level. As an architectural designer, you are invited to share in this excitement. And in doing so, have your unique design creation permanently recognized on one of the world’s great new stages.
DNG 2017 is quick, easy and FREE to enter. Registration is required, and participation is open to applicants from all design backgrounds including professionals, students and design enthusiasts. All submissions must be received no later than March 24, 2017. An esteemed panel of industry experts will select the ten finalists and ultimately, the Grand Prize Winner. The winning design will be announced at HD Expo in Las Vegas the first week in May.
For more information on the event, please visit designngather.com
Design ’N Gather 2017 is sponsored by Bostik, Artaic Innovative Mosaic, MGM Resorts International and Interior Design Magazine.
With the participation of the main executives and representatives of Brazilian constructors, the INTERNATIONAL FORUM OF ARCHITECTURE AND CONSTRUCTION focused on studies that reveal a lot about the versatile Brazilian consumer and how to present in an assertive way what they want.
The opening of BUILDER’S DAY featured speeches by Antonio Carlos Kieling, superintendent of ANFACER and president of EXPO REVESTIR and the FORUM; Rene Agostinho, CEO of Editora Pini; and Jorge Batlouni, vice-president of SIDUSCON-SP.
The audience was surprised by Antonio Carlos Kieling who paid tribute to the partners of the events, in an inspiring overview of 15 years. The honorees were Jorge Batlouni from Sinduscon/SP, Rene Agostinho from Pini and Daniel Vanpré from Rochas de Qualidade.
Four ceramic companies were also honored as the only participants in all the 15 editions of EXPO REVESTIR as exhibitors: Portobello (represented by José Rodrigues Junior); Incefra (by Bianca Fragnani); Porto Ferreira (by Nilton Arnoni) and Portinari/Cecrisa (by José Zimmermann Júnior). The lectures that were part of the program, revolved around important themes for civil construction.
The first panel, “Constructions in Brazil 2011-2016 – Profile of Projects”, was led by Cristina Della Penna, director of Neoway and followed by panel 2, with the theme “Are We Building What People Want?” With Marcelo Dadian, director of Sua House/Viva Real.
Continuing the programming, the debate “Are We Building What People Want?” was mediated by Julia Zaremba (Journalist of the Caderno Morar of Folha de SP), with the participation of Cristina Della Penna and Marcelo Dadian.
To end the afternoon of knowledge, the themes “The Architecture that Sells Real Estate: Presenting Cases of Success from North to South of Brazil” and “Singular Building: Practical Results in Salvador (BA) and Lisbon (Portugal)”, were presented by Antônio Medrado (CEO of Dona Incorporadora). Also presented was Case 2, Turn Key Contracts of “Construction+Interiors”: Case of Geo Berrini and Jazz Pinheiros – Eudóxios Anastassiadis (CEO of Be Home and director of Alfa Reality).
ACCESSIBILITY WORKSHOP – REVISION OF NBR 9050 STANDARD APPLIED TO THE BATHROOM, PROMOTED BY DECA AND ANFACER
To mark the morning of the third day, the Accessibility Workshop – there was a review of the NBR 9050 Standard applied to the bathroom. Held with with Deca, the meeting offered panels mediated by Eng. Osvaldo Barbosa de Oliveira Jr, from Deca’s Application Engineering, attended by specialists.
Among the invited professionals were Silvana Cambiaghi, architect and president of the Permanent Commission of Accessibility of São Paulo; Renato Baena, doctor, Antonio Sergio Nunes Rosa, engineer of Cerâmica Portinari and Laura Paiva, representative of ANFACER Quality Department.
The debates discussed the revision of the Brazilian standard applied to accessibility for bathrooms, products, procedures and ducts that fully meet the needs of the elderly and people with reduced mobility. The guests then took part in a guided visit to the model-toilets at the Deca booth, located at the fair.
EXPO REVESTIR 15 YEARS: DOORS TO THE FUTURE
Between visits from one booth to another, the public was surprised by the exhibition EXPO REVESTIR 15 YEARS: DOORS FOR THE FUTURE. The action, carried out by ANFACER, is sponsored by Pormade, a creation signed by Marton Estúdio and content of the French trend agency NellyRodi. The artistic intervention inspired many EXPO REVESTIR visitors who were surprised by the experiences extracted from the research “Life and Style 2018-2019” carried out by the company NellyRodi, that show the trends for the future of 15 pillars of human behavior.
HIGH DESIGN EXPO: TALK WITH DESIGNERS AND TRENDS
Designer Sérgio Matos, presented his story about authorial and genuinely regional design. The meeting is part of the programming of Espaço High Design, created to present the convergence between the coverings,architecture and decoration projects, which also included the designer Mauricio Lamosa, from Estudiobola and Guto Indio da Costa. The agenda follows tomorrow, Friday, the last day of the fair, with the architect Alexandre Brunato (12 pm); and professionals Adriana Helú, Carolina Oliveira, Marina Torre, of Triplex Architecture (2 pm); and the talks cycle ends with Marcelo Carvalho from Group K1/Idelli/Kapppesberg (5 pm).
COLORED METALS: FROM SOUND TO VIBRANT TONES
The colored metals also emerged as a trend. In addition to the bronze, copper and gold tones, which complement the stainless steel finishes, the options that include colorful silicone pieces in the body of the piece collected admirers. The range goes from the sober shades of black and gray to bolder options such as green, wine and yellow.
VISUAL MOVEMENT: RELIEFS WITH THREE-DIMENSIONAL EFFECTS
New introductions that feature three-dimensional effects were present in new collections of most exhibitors of EXPO REVESTIR 2017. Effects include Reliefs, games of shadows caused by the gap between high and low, and geometric prints.
THE INFLUENCES OF TRIPTYQUE ON THE MONOLITO TALK
The Monolito magazine received the architect Carol Bueno, partner of the French-Brazilian office Triptyque, for a conversation about the relation of the office of international vocation with the projects executed in Brazil. “Our discovery of the Brazilian architecture happened after we graduated, when we settled in the country,” Bueno said. “Burle Marx and Athos Bulcão are great influencers of our work.”
GREEN TALKS: ENERGY EFFICIENCY HIGHLIGHTED
On the second day of the Green Talks, the agenda revolved around energy efficiency. In the morning, participants discussed the certification of homes and condominiums. In the afternoon, the meeting continued with the debate on the use of solar control films and ended with strategies for reducing water consumption in hospitals and reverse logistics of sanitary ware.
LAST DAY WITH LOTS OF NEWS AND KNOWLEDGE
On the last day of EXPO REVESTIR, the attractions will be sensational. Besides the stands with the main national and international companies, showing their introductions and trends, the INTERNATIONAL FORUM OF ARCHITECTURE AND CONSTRUCTION has scheduled great attractions like the Unprecedented Meeting of Generations that will unite — for the first time — offices of architecture to make a beautiful overview of the four decades. The theme celebrates, still, the 40 years of the Projeto Magazine and the 15 years of EXPO REVESTIR.
HEITOR ALMEIDA IS RE-ELECTED PRESIDENT OF THE BOARD OF DIRECTORS OF ANFACER
At the Annual and Extraordinary General Meeting of ANFACER (Brazilian Association of Manufacturers of Ceramic Tiles, Sanitary Ware and Related Products), Heitor Almeida, president of Cerâmica Almeida, was re-elected as president of the Board of Directors of the entity, composed of the following members:
Michael Rumpf Gail (Gail), Benjamin Ferreira Neto (Alfagres), Maria Esther Paraluppi (Embramaco), Heitor Ribeiro de Almeida Neto (Almeida), Sérgio Magalhães (Vidro Real), Luiz Antonio Ortigosa (Delta), Celso Luiz Cavalli (Incepa), Cesar Gomes Junior (Portobello), Paulo César Benetton (Cecrisa), Renato Antonio Casagrande (Casagrande), Gilmar Menegon (Ceusa), José Nilson Crispim Junior (Elizabeth), Sadi Paulo Castiel Gitz (Escurial), Raul Penteado de Oliveira Neto (Deca), Edson Gaidzinski Júnior (Eliane), Ana Lucia Bastos Mota (Cerbras), Luis Antonio Lanzi (Lanzi), Itamar Arraias Fior (Cecafi), Darks Cesar Cassotti (Biancogrês), Murilo Ghisoni Bortoluzzi (Itagres) and Marconi Leonardo Pascoal (Angelgres).
LECTURE WITH THE ECONOMIST RICARDO AMORIM AND AWARD OF THE MAIN RETAILERS OF THE COUNTRY
Known as the RETAILER’S DAY, the Forum of Leaders of the Retail and Construction Material Industry was conducted by ANFACER; EXPO REVESTIR; Brazilian Association of the Construction Materials (Abramat); and Grau 10 Editora – Anamaco Magazine. The event was sponsored by Weber Saint-Gobain.
Representing the organization of the event, ANFACER’s Antonio Carlos Kieling paid tribute to partners participating in EXPO REVESTIR since the first edition, 15 years ago. Beth Bridi (Anamaco Magazine), Marcos Atchabahian (Anamaco), Michael Rumpf Gail (Gail), Edson Gaidzinsnki Jr. (Eliane), Adriano Lima (Gyotoku), Heitor Almeida (Cerâmica Almeida) and Cesar Gomes Jr. (Portobello) received a commemorative plaque to mark the celebration.
To conclude, economist Ricardo Amorim spoke to an audience of more than 400 people and talked about the prospects for the economy in the coming years. Among the highlights, he showed the conviction that the worst of the crisis is behind us and captivated the audience when proving his theses with graphics that show the great Brazilian economic cycles. After the speech by Ricardo Amorim, there was a awards presentation of the resellers from all over Brazil. The criteria was take into account the products, the quality of the customer service and the partnership with the industry.
EXPO REVESTIR HIGHLIGHT AWARD – ANAMACO MAGAZINE 2017 TO MAJOR RESELLERS IN THE COUNTRY
The Retailer’s Day event concluded with the presentation of the EXPO REVESTIR HIGHLIGHT AWARD – ANAMACO MAGAZINE 2017, honoring the main resellers of ceramic tiles and sanitary ware of the Country. As a criterion, they took into account the exposure of the products, the quality of the service to the consumer and partnership with industry.
GET TO KNOW THE WINNERS OF 2017
SÃO PAULO (CAPITAL AND GREATER SÃO PAULO): Dicico/Sodimac, Leroy Merlin, Telhanorte and C&C Casa & Construção.
SÃO PAULO (INTERIOR AND COASTAL AREA):Casa dos Construtores, Bandini Lar & Construção, Casa Nova Campinas and Construmarques.
RIO DE JANEIRO/ MINAS GERAIS/ ESPÍRITO SANTO: Santa Cruz Acabamentos, Grupo Amoedo, ABC Atacado Brasileiro, Vilarejo Acabamentos and C&C Casa & Construção.
MID-WEST: São Geraldo Acabamentos, São Jorge Shopping da Construção, Sebba and Todimo.
NORTH: Agroboi, Comac Importação e Exportação, Dicasa and Importadora Oplima.
NORTHEAST: Tupan, Potiguar, Normatel Home Center, Carajás and Ferreira Costa.
SOUTH: Balaroti, Casas Da Água,Cassol and Tumelero.
FUTURISM, SIGNED COLLECTIONS AND ARTISANAL TOUCH
The contemporary is versatile and presents numerous possibilities, as was seen in the 15th edition of EXPO REVESTIR. Trends included the look of the future, collections signed by designers, and lines that excel by the artisanal touch.
DESIGN MEETING: PANELS ON CONSUMPTION AND WAYS TO WIN
The programming of the Design Meeting presented varied and important themes when the subject is trend and consumption. Among the themes, Ideal sales process, with Flávia Mardegan, interior designer and administrator; Architecture in Transformation, by Lourenço Gimenes, from FGMF; The Colors and Transformations, with Blanca Liane, of Pantone Brasil; Transforming Corporate Spaces into Experiences, with architect Consuelo Jorge; Processing Colors in the Interiors, by Adriana Fontana, interior designer, and Communicate Your Brand with the Market, with Danilo Costa, director of DC33 Comunicação.
To welcome visitors from the retail of building materials, Anamaco Magazine and EXPO REVESTIR created the Reseller Lounge. The goal is to have a meeting point for professionals of the industry, with fast track for the entrance to the fair, network and a pit stop after checking all the news of the event. The space, located at Pavilion F, in front of the accreditation, is signed by the Studio Brunato. Tomorrow, on the 9th, there will be a chat with the retailers, which will be broadcast live on the Facebook page of Anamaco Magazine, entitled “Design Meeting: panels on consumption and ways to win.”
KAZA AND WGSN: DÉCOR TRENDS
In the early afternoon was a trend discussion with a strong team. Nina Giglio, from WGSN bureau, architect Marina Torres, architect Olegário de Sá, designer Gil Cioni and Valeria Beraldin, of the Emporium Beraldin, talked about what is coming in the design universe and deserves our attention. The mediation was in charge of Ricardo Gaiozo, in the space of the Kaza magazine.
GREEN TALKS: TALKING WITH SUSTAINABILITY SPECIALISTS
The Greentalks began, a series of lectures with experts on current issues directly related to sustainability and its relation to construction, energy efficiency and technology. Promoted by Greenbuilding Brasil International Conference and Expo, in an unprecedented partnership with EXPO REVESTIR, the meetings covered the following topics: Sustainable construction, a sector that grows independent of economic fluctuations. Reasons and Opportunities; and Success Cases in Green Buildings. The afternoon program included topics such as Technology and Business Models and Transparent Communication: Ceramics for Sustainable Construction and ANFACER Sector Sustainability Program, with guest speaker Paulo A. Zanardi Júnior of GSS and Adriana Hansen of CTE.
The program continues March 9th, with themes: Smart Construction, about the CASA certification for Residency and Condominium; 4 Steps to Obtain Actual Energy Efficiency; Energy Efficiency through Solar Control Film and, Reduction of Water Consumption in Hospitals and Reverse Logistics of Sanitary Ware. Registration is free, with limited seating and the programming is subject to change. The events take place at Room 14, located on the Mezzanine.
ACOMACS HOLDS GENERAL ASSEMBLY
Today, during the EXPO REVESTIR, the General Assembly of the Federation of ACOMACs (Association of Traders of Building Materials) took place today. The event was organized by Natal Destro, president of ACOMAC-SP.
The 15th edition of EXPO REVESTIR and the INTERNATIONAL FORUM OF ARCHITECTURE AND CONSTRUCTION began on Tuesday, March 7 at the Transamerica Center in Sao Paulo, Brazil. It celebrates the value of the past, importance of enjoying the present, and looking to the future as it marks the iconic 15 years of the events.
The official opening was attended by state representative Itamar Borges; the assistant secretary for Housing Nelson Luiz Bareta Neves Filho, representing the Governor of São Paulo, Geraldo Alckmin; From the state representative João Caramez; the superintendent of Abrafat Dilson Ferreira; chairman of the Board of Directors of ANFACER, Heitor Almeida; the Mining Undersecretary, José Jaime Sznelwar, representing the Mining Secretary João Carlos Souza Meireles; From the president of Cerâmica Alfagrês, Benjamin Ferreira Neto; the councilman Rodrigo Goulart; the general director of Deca, Raul Penteado and the superintendent of ANFACER and president of EXPO REVESTIR and FORUM , Antonio Carlos Kieling and Lauro Andrade Filho, director of events.
After the official opening ceremony, the organizers, the authorities and the businessmen present, together with the president of ANFACER’s Board of Directors, Heitor Almeida, walked the pavilions welcoming the more than 240 exhibitors. Promoted by the Brazilian Association of Manufacturers of Ceramic Tiles, Sanitary Ware and Related Products (ANFACER), EXPO REVESTIR is already consolidated as one of the main events in the world of solutions in coverings, sanitary ware and metals.
Exhibits filled 40 thousand square meters, distributed in seven pavilions, showing ceramics for coverings, sanitary ware, metals for kitchen and bathroom, ornamental stones, mosaics, wood, laminates, cement, vitreous and other solutions for architectural projects and interior design.
Besides the main national brands, the event features the international presence of exhibitors from Germany, Argentina, Belgium, Chile, Spain, the United States, France, Greece, Ireland, Italy, Portugal, Sweden and the Czech Republic.
BUYER PROJECT AND IMAGE HAS THE SUPPORT OF APEX-BRASIL
With the support of Apex-Brasil (Brazilian Trade and Investment Promotion Agency) through the strategic partnership built with ANFACER, a meeting of the Buyer Project and Image was held today, with the objective of generating business, considering that the fair is the enabling environment for closer trade relations with the international market.
Buyers were invited from the following countries: Aruba, Australia, Bahrain, Bolivia, Chile, Colombia, Costa Rica, Curaçao, El Salvador, Grenada, Guyana, Guatemala, Haiti, Honduras, Jamaica, Mexico, Mozambique, Panama, Peru, Portugal, the Dominican Republic, Suriname, Trinidad and Tobago. The meeting was attended by journalists and opinion leaders from South Africa, Argentina, Spain, the United States, France, Italy, Paraguay and the United Kingdom.
INTERNATIONAL FORUM OF ARCHITECTURE AND CONSTRUCTION: TRIBUTE TO PARTNERS AND LECTURES WITH INTERNATIONAL GUESTS
The expectation was high for the opening ceremony of the first day of the INTERNATIONAL FORUM OF ARCHITECTURE AND CONSTRUCTION, which began with the pronouncement of the chairman of ANFACER Antonio Carlos Kieling, followed by a brief speech by Eliana Sanches, from Grupo Abril and Noura Van Dijk, acting chairman of the Association of Interior Designers (ABD).
Antonio Carlos Kieling asked for permission to break the protocol and to pay an emotional tribute to the partners of EXPO REVESTIR and the INTERNATIONAL FORUM OF ARCHITECTURE AND CONSTRUCTION in this inspiring trajectory of 15 years. They are partners who have helped build the success of events. Brunete Fraccaroli, Roberto Negreti, Carolina Szabó, Noura van Dijk and Renata Amaral. Angelo Derenze of D&D and Eliana Sanches of Casa Claudia were also honored with the award.
The program of the INTERIOR DESIGNER DAY continued with the ABD Panel, which discussed the theme “After All, What Changes with the Recognition of the Interior Designer Profession?” The debate, led by Noura van Dijk, president-in-office of Brazilian ABD, was mediated by Victor Megido, Director of the European Institute of Design (IED), and attended by Renata Amaral, President of ABD (2013 – 2017), Ricardo Izar – federal deputy and author of Law 13.369 and Walter Vittar, Political Consultant.
“It has been 18 years since the last profession regulation in Brazil. The change in the presidency has contributed to the sanction of the project, which is so important that took only four years to materialize – normally such a process takes more than 10 years,” said Ricardo Izar, federal deputy.
With the theme “The Practice of the Interior Designer’s Profession and the Forms of Negotiation in the US,” Charrisse Johnston, President of the National Board of Directors of the American Society of Interior Designers (ASID), gave an overview of how the profession works in the United States. Charrisse holds a degree of Behavioral Science from Johns Hopkins University and an MBA in Management and Marketing from Columbia University, and is a Certified Professional in the Interior Design Extension Program at the University of California (UCLA).
To end the electrifying schedule, Frenchman Vincent Gregorie grabbed the attention of the qualified public that attends the Forum to talk about trends. Vincent holds a degree in Interior and Industrial Design from Ecole Camondo in Paris and is the Creative Director at NellyRodi, a trend research agency in 16 countries with correspondents across the globe to anticipate and decode consumer behavior. The trendsetter talked about Design Trends, Decoration and Style for 2018/19.
CASA VOGUE PROMOTED BRUNCH FOR GUESTS ON THE MAGAZINE ROOFTOP
Casa Vogue magazine celebrated its participation in the 15th edition of EXPO REVESTIR with the Rooftop Casa Vogue environment. Trendy, the space presented a collection of surface design signed by the stylist Glória Coelho for DellAnno.
FINE MIXTURE BETWEEN COVERINGS, DESIGN AND DÉCOR
A series with big names in design, architecture, lighting and interior design marks the fantastic talks that take place during the 15th edition of EXPO REVESTIR. The purpose of the meetings is to present the convergence between the coverings with everything that composes and finishes the architecture and decoration projects. Therefore, the stage of lectures of High Design Space received the architect Camila Klein, who talked about the trends and what currently involves the world of architecture.
At the end of the afternoon, a lecture was given by interior designer Joia Bergamo. Through the end of the Architecture and Construction Fashion Week, the High Design – Home & Office Expo booth receives professionals such as Light Designer Maneco Quinderé, who will talk tomorrow (March 8th, 2pm). At 5 pm, Bruno Freitas, from Lilliput Maquetes will speak and on the 9th, designer Sérgio Matos comes on stage at 12pm, followed by Maurício Lamosa, from Estudiobola. The last one to present will be the designer Guto Indio da Costa. The High Design Space is located at booth 950.
EXPO REVESTIR: THE IMPERATIVE TRENDS OF THE 15TH EDITION
The main trends star in the 15th edition of ARCHITECTURE AND CONSTRUCTION FASHION WEEK — coverings that propose three-dimensionality and the well-worn industrial look stand out. The universe of colors is also present in the main introductions. The event will take place until March 10th at the Transamerica Expo Center.