NTCA to Hold Winter Meetings in New Orleans, Louisiana

With an aggressive agenda designed to increase membership and industry outreach, and to develop and revise new standards, the National Tile Contractors Association will hold its winter Board of Directors and Committee Meetings February 28th-March 2nd. Sponsorship opportunities are available for various activities taking place in conjunction with the meetings, which are being held at the beautiful Royal Sonesta hotel in the French Quarter. NTCA will host its Executive and Board of Directors officers, as well as members of the Technical, Standards and Methods, Convention Planning, Membership and Training and Education Committees. In addition, the NTCA Five Star Contractor Program will hold its own meeting for its members, as well as a reception and dinner. Spouses and guests are encouraged to attend. For more information, contact Executive Director Bart Bettiga at [email protected]

Laticrete and Crossville Generously Donate to NTCA and Tile Partners for Humanity

For many years, Nativity Lutheran Church of Brandon, Mississippi has served the local community through social ministry. Volunteers from the church have worked with Habitat For Humanity, victims from Hurricane Katrina, and the Center for Violence and Protection, as well as other community programs. Recently, the leaders of the church were faced with a dilemma. Because of unexpected damage to the structure and interior of their building, the leaders of this small congregation were faced with monetary needs that were beyond their capability. Thanks to the NTCA and its contractor member Kelty Tile and Marble, and especially, to Tile Partners For Humanity, Crossville Ceramics and Laticrete International, the church will have a beautiful new porcelain tile floor by Mid-February. Crossville donated over 3,000 square feet of porcelain tile and Laticrete has supplied the thinset mortar, grout, and leveling materials for the church floor. A full story on this project will be featured in an upcoming TileLetter in the Helping Hands section. The NTCA is indebted to our suppliers and their generosity.

NTCA Year In Review

The NTCA Board of Directors met in Phoenix, Arizona recently while attending Total Solutions Plus. As the meeting came to an end, everyone was standing and clapping, celebrating the success of the Association, its staff and its volunteer officers. The mood quite simply was refreshing and optimistic. Here is why:


Revenue for NTCA in membership is up for the fifth straight year. Despite increasing challenging economic times, contractors, distributors and manufacturers continued to see the value of belonging to the NTCA. Overall membership remains at approximately 800 companies, and the Member Committee recently added an opportunity for architectural and design firms to join as an associate member.


The Installation Design Showcase is back for its third year in a row, with a new program focusing on highlighting key market opportunities, such as exterior living spaces, hotel bedrooms, and custom showers. NTCA contractor members will once again partner with top designers in one of the most popular features at the show.

The newly created Coverings Installation and Design Awards will replace the TileLetter Awards, and will be managed by the show. NTCA publications TileLetter and TADA will sponsor the awards program, which will recognize both the designer and installer of the projects.

Special programs to promote tile contractors and installers will be a new feature at the show this year, and once again the NTCA will manage the installation seminars at the show.

Total Solutions Plus

This leading educational and networking conference, managed by the Ceramic Tile Distributors Association, NTCA and Tile Council of North America, will be back in the fall for the third year in a row. This is a unique opportunity for leaders of the entire industry to unite under one roof. A fall date for 2012 is expected soon.


The NTCA is proud to announce the production of a new publication, geared specifically to architects and design professionals, for the purpose of providing important information for the successful specification of tile and stone. TADA (Tile and Stone for architects, designers and affiliates) will be unveiled at Coverings in April of 2012, with subsequent issues to be featured at NeoCon, Total Solutions Plus and Surfaces. A new website for the publication will be live in January, 2012.


Over 15,000 industry professionals continue to receive TileLetter on a monthly basis, and advertising revenue increased by 15% in 2011. Keeping in pat with its strategic plan, the Association will continue to niche TileLetter as the vehicle to promote proper installation of tile and stone, while TADA will focus on proper specification of the same products.

Five Star Program

2011 may well go down as the Year of the Five Star Contractor Program at NTCA. The Five Star Program recognizes companies for a proven track record of success. In response to a meeting held at their corporate facilities in Crossville, Tennessee in June of 2011, Crossville recently announced a Five Star volume rebate program as a way of recognizing the Five Star members commitment to training and education. One requirement will be that all Five Star Members need to participate in the Certified Tile Installer Program offered by the Ceramic Tile Education Foundation.

Look for more programs for Five Star Contractors in 2012, and the Association staff is working diligently to create opportunities for its members to be specified on certain projects with this company recognition.

NTCA Symposium Program

With the support of Dal Tile and several independent distributors, NTCA trainers Michael Whistler and Gerald Sloan performed over 75 programs in front of tile industry professionals throughout the country. In fact, one of the programs took place in Hawaii, making it the 50th and final state to be host to a FREE NTCA event. Dal-Tile is back in 2012 as the Exclusive sponsor of over 70 programs around the United States.

Reference Manual and Member Directory

A printed Membership Directory will be produced for the first time in several years, and will be mailed to all members in good standing of the Association. New this year will be a mailing to over 1,000 of the top architectural and design firms, with a letter urging them to consider hiring NTCA Contractor Members and specifying with products from NTCA Associate Partners.

The NTCA Reference Manual, one of the most valuable components of membership in NTCA, will become even more so when it is printed in an easy to use format in 2012. For the past several years, the NTCA Reference Manual has been available only in a CD Rom version. The book will be published every two years.


There are so many things going on at the NTCA, there is not enough room to talk about it in the pages of TileLetter. So check us out on www.tile-assn.com. Better yet, call us at 601-939-2071. Perhaps the most valuable asset of our Association is the wealth of experience we have to offer to our members. We have two technical trainers and consultants available at all times. And our Executive Staff has over 100 years of experience combined in the trade. Simply stated, our staff will go above and beyond the call of duty to assist our members on any subject.

As Executive Director of the NTCA for the past ten years, I invite you to contact us to learn more about what we can do for you as a member of one of the fastest growing tile contractors associations in the world.

Crossville Announces NTCA Five Star Contractor Rebate Program

Crossville is pleased to announce that it will support the NTCA’s 5-Star Contractor with a rebate specifically designed for them. Crossville, as a company, has always believed in training and education as a foundation of building better business and better business relationships. The NTCA also believes this; so to that end, they have chosen to support the 5-Star Contractor who commits to the requirements to join this elite group.

The program will begin in January, 2012 and will include a quarterly rebate based on paid invoices through Crossville distributor partners. Participation and eligibility in the program will be conditional upon at least 10% of the tile contractor’s field crew to be certified by the Ceramic Tile Education Foundation by January 1st, 2013.

The program will be evaluated on an annual basis.

Total Solutions Plus Was A Great Success

It began with an optimistic prediction about the future of the tile industry, and it ended with a thought provoking and emotional recount of heroism in the line of duty on Veterans Day. Everything in between was just what the leaders of the tile industry needed as they came together to participate in Total Solutions Plus November 8th-10th in Phoenix, Arizona.

Nationally recognized speaker Dr. Jay Lehr energized the crowd of more than 300 in his opening keynote presentation on the future of the global economy and the role the ceramic tile industry will play in it. Dr. Lehr echoed what many of us in the tile industry have been promoting for some time; the future of tile in the United States is extremely positive. He compared per capita consumption of ceramic tile with other leading countries around the world, and he challenged industry professionals to partner together with one clear and concise message to promote the product over competitive alternatives.

Sponsored by Tile Of Spain, Patti Fasan, considered by many to be the leading passionate voice of professional speakers in the tile industry around the world, followed up Dr. Lehr’s message with strategies that could be implemented to sell the value of tile as a luxury product as a solid investment and design pleasing choice.

Donato Grosser, sponsored by Ceramic Tiles of Italy, shared his channels of distribution and took a glimpse at the U.S. Economy and its roles in the tile industry.

Technical Presentations included several contributions from the NTCA, with Gerald Sloan partnering with NTCA member Greg Andrews on glass tile installations, and with fellow NTCA trainer Michael Whistler on Large Format tile installations. Sloan also worked with representatives from the Materials, Methods and Standards Association (MMSA) on the evolution of grout technology. Live Demonstrations were a highlight of the technical programs.

NTCA member Josh Levinson of Artistic Tile and Recognized Consultant Gregory Mowat delivered an excellent program on stone tile installations.

The conference culminated with a tearful reminiscence of his life in the military and his experience in Afghanistan by former Navy Seal Marcus Luttrell. Luttrell is the author of the book Lone Survivor, and recounts how he survived in the Afghan wilderness for several days and the loss of several of his fellow Seals as they died fighting for our freedom. The book will soon be available in a motion picture and anyone in the room with this patriot while he shared his story will never be the

Over 450 leading tile industry professionals attended the second annual Total Solutions Plus Conference, which took place at the luxurious Sheraton Wild Horse Pass Resort. Total Solutions Plus is jointly planned and promoted by the Ceramic Tile Distributors Association (CTDA), National Tile Contractors Association (NTCA) and the Tile Council of North America. (TCNA)

Look for an announcement shortly on the venue and dates for Total Solutions Plus 2012, and mark your calendars now.

H.B. Fuller Construction Products Hosts Exclusive All-Star Contractor Council

H.B. Fuller Construction Products recently hosted an exclusive All-Star Contractor Council at its company headquarters in Aurora, IL. Top flooring contractors throughout the United States and Canada were selected to attend the three-day event where they exchanged knowledge, shared insights and built relationships with the manufacturer and fellow attendees.

In attendance was NTCA President Nyle Wadord, NTCA First Vice President Dan Welch, and NTCA 2nd Vice President James Woelfel, as well as NTCA Five Star Contractor John Wirtz.

“The All-Star Contractor Council is an action-packed event that allows us to connect with some of our top customers,” stated Rose Mary Clyburn, president of H.B. Fuller Construction Products. “Not only does the event provide these premier contractors with education and information to help advance their businesses, but it also offers us the opportunity to hear their feedback and insights on how we can best meet their needs.”

In addition to the learning opportunities offered throughout the event, the All-Stars also shared best practices, which allowed all attendees to benefit from the collective knowledge and experience of each other, as top-performing professionals. According to attendee Dan Welch of Welch Tile and Marble, “The event was top-notch, and all of us agreed that it was an invaluable experience for both the contractors and the product team alike. From the caliber of the contractors attending to the excellent educational opportunities and the VIP treatment during our stay, the All-Star Contractor Council exceeded our expectations.”

NTCA Five-Star Contractors – “Créme de la créme” of tile contractors

“As far as creative, technical and business resources are concerned, [NTCA Five-Star Contractors] are the crème de la crème!,” So said Buck Collins, of Collins Tile and Stone, a NTCA Five-Star Contractor in Aldie, Va. “The knowledge is deep, with a proven track record of successful installations. The proud employment of Certified Tile Installers is also a trademark of the Five-Star contractor. My ability to personally contact some of the most respected tile contractors in the U.S. has proven to boost our credibility and knowledge.”

These are just a few benefits of membership in this elite group of tile businesspeople. Earlier this year, the group gathered at Crossville’s headquarters in Tennessee for a leadership and networking summit that equipped them with additional resources for success and fostered connection and camaraderie that, in some cases, led to business partnerships with distant contractors.

“I was called by a client of mine to help with a project that another tile company was installing was running behind,” said Kevin Fox, PE, of Fox Ceramic Tile, Inc. in St. Mary’s, Kan. “Since my mechanics were busy, I sent out an email to the Five-Star members. The result was longtime NTCA member Williams Tile (Maryland Heights, Mo.) sent 2-1/2 crews to the project for three weeks, and now Welch Tile (Kent City, Mich.) is there with two crews.  Result: I was able to take care of my client using the Five-Star network with the confidence of having competent installers on the job, which was very important – because even though I was not able to send my in house mechanics, the work that was performed still has my name on it.”

Standards of excellence

This group of contractors, currently 25 strong, is dedicated to upholding standards of excellence in their work and their operations. The NTCA Board of Directors created this program as a way to recognize companies in our association with a proven track record of excellence in our trade. Each contractor goes through an accreditation process, which includes recommendations from customers, suppliers and peers; participation in continuing education and training programs including educational seminars and events; maintenance of an active safety program; and of course, active membership with NTCA.

In addition to being prominently listed on the NTCA member locator site, having a direct link from NTCA’s national website to yours, and being able to use the Five-Star logo on your letterhead and marketing pieces, NTCA is actively working on growing this program and the benefits for members (see sidebar). This translates into more potential top-level business for you and leadership within the tile industry.

How? Take it directly from some current Five-Star members.

“In addition to being extremely proud to carry the Five-Star designation, we feel that when we convey this to a customer, whether a big contractor or a homeowner, we also convey credibility in our knowledge and skill,” said Libby Morgan, Battles & Battles Tile, Knoxville, Tenn. “We are very appreciative for the opportunity to be in a class of professionals who care about quality, and we always search for better methods. A great tile job speaks for itself. A bad tile job turns the end user against tile altogether, so we are doing everything we can to spread the word of the best methods, even to our competitors. We are seen as the tile experts in our region, and our Five-Star designation proves it!!!”

Kevin Fox added, “We just recently installed a stone floor/wall bathroom and shower in a residence for a good general contractor client. We typically do not install residential projects as we specialize in commercial, but make exceptions for these types of clients.  The project called for us to use a self-leveling underlayment with electric heat. Because of the relationships created with this Five-Star Contractor group, I knew just the person to call: Jan Hohn with Hohn & Hohn, Inc., as I know she has performed this type of installation many times. She was very willing to give advice which helped us perform the work: just another reason why this group has had value in my company. I had the application sitting on my desk for well over a year. I guess it never got high enough on the ‘to-do list.’ Wish I would have sent it in sooner.”

Buck Collins summed up: “Recently, I received a call from a prospective customer who had just read an article in the Holmes magazine. They featured an article which made mention of the NTCA and their commitment to quality installations. She visited the NTCA website and was impressed with what she read, and ultimately found us there.

“The NTCA is an organization that is passionate about the success of the tile industry as a whole,” Collins said. “We are grateful for all their leadership and commitment to the needs of, and promotion of, the contractor – it has truly benefitted our business.”
For more information on the NTCA Five-Star Contractor Program, visit www.tile-assn.com and click the Five-Star link on the scroll bar at the bottom of the page.

2011 NTCA Tile & Stone Symposiums

Having evolved from NTCA’s longstanding workshop program, the 2011 NTCA Tile & Stone Symposium program began in December 2010. NTCA staff and industry professionals from Custom Building Products, LATICRETE, H.B. Fuller and MAPEI collaborated on the 2011 road-show program, keeping the core format but adding custom-tailored elements that distinguished it from past year’s programming. For instance, the flexibility of this year’s PowerPoint presentations gave each location host the opportunity to select a topic of discussion that was important in their area of the country: The topics covered included updates to the 2011 TCA Handbook, as well as one of the following: membranes, large format tile, use of backer board, installation of glass mosaic tile, and shower installation/water management.

Interactive format

NTCA training director Gerald Sloan reviews the information on standards in during a Symposium.

But the biggest change – an Open Forum – was intended to get attendee participation. At each Symposium, the third and final hour (first hour is a catered dinner with plenty of time for networking, and second hour is presentations) was devoted to the Open Forum, and moderated by the NTCA presenter – either Gerald Sloan, NTCA training director, or Michael Whistler, NTCA workshop presenter/technical consultant. A panel of technically-informed industry professionals was featured at each location, fielding questions from contractors, distributor employees, architects and designers in the audience.

“This interaction between the audience and the manufacturer’s technical representatives with Michael or me as moderator has been very well received by all participants,” Sloan said. “It allows the technical representatives to answer the audience’s questions in a non-proprietary way and give explanations on cautions and limitations for the products, tools, and methods that we work with to ensure a high quality tile or stone installation.”

High praise

Attendees at the Symposium hosted by Best Tile in Rochester listen intently to the material presented.

This new Symposium format has received an enthusiastic response from hosts and attendees alike. For instance, Pamela Johnson, of ProSource Wholesale Flooring in North Little Rock, Ark., praised Sloan for a “very informative, organized, and timely seminar you gave at Daltile in North Little Rock, Arkansas on the 28th of July. I realized after commenting to a number of my colleagues how much I enjoyed your demonstration that I had never taken the time to tell YOU.

“I am correcting that error now by letting you know I cannot count the number of events like that one I have attended and yours was by far the best,” she added. “Keep up the good work and I look forward to catching another of your events when you’re in our fair town.”

David Kocienda of Best Tile of N.C., in Raleigh was grateful for the “three great events” in the area. “Gerald did an outstanding job keeping everybody who attended interested in the message that we as an industry are trying to get across. Nyle (Wadford, NTCA president) also was a big part of making our Symposiums a great success; being a ‘local boy’ the contractors felt he understood their concerns. All of our vendors were equally impressed with the turnout and the professionalism displayed by all involved.”

Devin Steele of Triangle Flooring in Cary, N.C. felt warmly welcomed by the Symposium team. “Meeting several of you (Nyle Wadford, NTCA president, Dan Welch, NTCA first vice president, NTCA regional director Martin Howard of David Allen Company, and NTCA’s Gerald Sloan)…was great,” he said. “The camaraderie between members was very much like a fraternity, friendly and open though most in the room are my competitors. Everyone was there to help each other as well as gain additional knowledge. “This was our first NTCA meeting and I would describe it to being similar to the Master Craftsman Guilds found in Europe,” he added. “The sponsors and coordinators did a great job in communicating the NTCA focus: expand members’ knowledge base and bring a high degree of professionalism in this highly unregulated trade.”

Eric Schlundt from Daltile in Fresno, Calif., said that the contractor attendees at the Fresno Symposium “learned a lot and found the meeting to be a benefit to them in their daily business. Michael Whistler did a great job in his presentation as he spoke about the TCNA Handbook and the upcoming changes to it: larger format tiles, thinset coverage and expansion joints to just name a few. We actually ran out of time as questions kept coming from the attendees throughout the evening.”

New membership opportunities

There was a great turnout for the Symposium hosted at D&B Distributors in West Palm Beach (shown) and Doral, Fla.

This year’s highly interactive format also resulted in many new members joining at the Symposiums.
For Steele, “becoming a member of the NTCA was a no brainer for us. Our business and our construction projects will be at less risk because we are plugged into the NTCA resources. My crews and I will forever be students of this ever-changing trade due to advanced leaps in construction materials, technology and complex construction schedules.”
New member Andy Carlson of Checker Tile Limited said, “I have enjoyed TileLetter for years, but the seminar we had here in Madison, Wis., really convinced me to join. I really enjoyed it. I look forward to learning more about NTCA. I have been doing mud work for 25 years now, but there is always something new to learn.”

In addition to being free of charge to all attendees, all NTCA Symposiums are worth two AIA CEUs (HSW-CEUs), and are as welcoming to members of the architect and design community as they are to tile and stone contractors.

Many thanks!

A lot of work and planning goes into hosting a Symposium and I want to personally thank the distributors who stepped up to make 2011 the most successful year ever. They include: Artistic Tile, Best Tile, Big D Floor Covering Supplies, D&B Tile Distributors, Emser Tile, Floor & Décor Outlets, GranQuartz, JP Flooring, Louisville Tile, and Miles Distributors. We want to extend a special thank you to Daltile for their huge commitment of hosting 45 Symposiums in 2011.
I want to also thank all the NTCA Symposium sponsors. We have over 45 companies that have stepped forward to sponsor the NTCA trailers, helping to offset the expenses incurred sending two trainers across the country.

One of NTCA’s accomplishments this year is that despite these tough economic times, we set a record of holding over 80 Symposiums. One of them is being held this month and is a very tough assignment (wink, wink). On October 26 Gerald and Michael will travel to Hawaii to give a Symposium in Honolulu hosted by Daltile. With a workshop held in Alaska a few years back by Joe Tarver, we can now say that we have covered the whole country.

Our Symposium season is coming to a close for this year, but we are already planning for the 2012 run. Contact me at [email protected] or phone 601-939-2071 if you’d like to be a host or sponsor; and keep an eye out for a Symposium coming to your area. We’d love to meet you!

The Great Recession Not Slowing The NTCA Train

“What this power is I cannot say; all I know is that it exists and it becomes available only when a man is in that state of mind in which he knows exactly what he wants and is fully determined not to quit until he finds it.” – Alexander Graham Bell

At Total Solutions Plus last month, Nyle Wadford (right) takes on the mantle of the NTCA presidency from outgoing president John Cox.

As executive director of the National Tile Contractors Association (NTCA), I am proud to say to all of our readers that I believe the organization is on the brink of major growth and influence. I do not say this lightly; the road has not been an easy one. Like many of you, the past three years have challenged our staff and Board of Directors like no other time. In fact, in the past two years our association suffered significant financial losses that had us concerned about the future.

Thanks to a hardworking staff — and more importantly, a group of dedicated members of our Board of Directors and standing committees — a clear direction for the association has been selected and a plan of action is already experiencing positive results.

On November 2nd, our Board of Directors met at Total Solutions Plus and formally approved our 2011 budget. In addition, the Finance Committee was pleased to report that a profit in 2010 was anticipated, creating a remarkable turn of events in these challenging times. It appears as if the financial health of our association continues to be sound. We will continue to utilize our assets to promote the proper installation of ceramic tile and natural stone. Following is a list of 2010 highlights of what the NTCA has done and will continue to do for our members and the industry:

  • Stone Supplement to the 2011 TCA Handbook
    The NTCA Standards and Methods Committee, chaired by NTCA 2nd vice president James Woelfel of Artcraft Granite Marble & Tile Co., in Mesa, Ariz., worked closely with leaders from Tile Council of North America (TCNA) and the Marble Institute of America to develop approved methods for natural stone tile installation. This new section will be a part of the 2011 version of the TCA Handbook, which the NTCA will make available to its members.
  • Certified Tile Installer Program
    The NTCA continues to support the Ceramic Tile Education Foundation in developing and promoting installation certification. Through 2010, the CTEF reports that 500 installers will have successfully passed the criteria to be a certified tile installer. With strong support by the TCNA, Ceramic Tile Distributors Association (CTDA), Ceramic Tiles of Italy, Tile of Spain, and Coverings Show Management, plans for 2011 include even stronger marketing and management support of the Foundation, to expand the program in size, scope and effectiveness.
  • Installation Design Showcase at Coverings
    The NTCA continues to spend considerable time and energy developing and promoting programs and seminars at Coverings to bring value to the show. The result in 2010 was an initiative proposed by the NTCA called the Installation Design Showcase. Five leading South Florida designers were paired with NTCA Five Star Contractors to show the importance of both design and installation in our trade. All Five Star contractors used certified tile installers on the job. Attendees at the show indicated in post-survey results that the Installation Design Showcase was one of the main attractions at Coverings 2010. The program will continue in 2011 in a brand new Las Vegas venue.
  • Total Solutions Plus
    In partnership with the CTDA and the TCNA, Total Solutions Plus proved to all attendees that we are united as an industry. It was so powerful to see contractors, distributors and manufacturers interacting with each other during this groundbreaking week in South Florida. With over 450 people in attendance, the future looks bright for this leadership conference.
  • Active Membership
    The association is clearly headed to 1,000 members and beyond. Innovative programs like Partnering for Success will help NTCA members offset any investment they have in being part of our growing association. But the driving indicator to our staff that has us feeling so optimistic is the active involvement of our members. It was never more evident than at Total Solutions Plus. The contractors involved in the NTCA at the Executive, Board and Committee levels are engaged, passionate and united in their support of our mission and goals. The energy of the volunteer officers of the NTCA has motivated the entire staff to match their enthusiasm.
  • Training and Education
    Thanks to a strong partnership with Dal-Tile Corporation, the NTCA Workshop Program reached thousands of installers with important information in 2010. In 2011, we will continue our association with Dal-Tile, as well as other leading distributors of ceramic tile and natural stone. In addition, customized training programs that go into more depth than a traditional evening Workshop will be expanded. The development of installation videos and a renewed focus on training through manuals, videos and webinars will be a part of our 2011 emphasis.
  • TileLetter and TileLetter Canada
    Tile professionals continue to list TileLetter as a leading publication in our industry. We have expanded our digital coverage, reaching over 7,000 email subscribers monthly with our magazine; in addition to our mailing subscription list. We annually publish 13 issues in the United States and three issues of TileLetter Canada, and we are committed to expanding our reach in 2011 to include more professionals involved in design and specification of our products.
  • Final Thoughts
    As executive director of the NTCA and publisher of TileLetter and TileLetter Canada, I am so excited about the future of the association. Our newly elected president is Nyle Wadford of Neuse Tile Service, Inc., in Youngsville, N.C. This excerpt from his highly-effective presentation upon his election sums up my feelings about the NTCA best:

    “As I have continued to watch our industry grow and change, I am constantly reminded that it is people who make this change happen –PASSIONATE PEOPLE. Passion for the tile industry is the common thread that you will find running through this business and your association. It is this passion and love that drives us to better this industry on a daily basis.”

Our staff is proud to be working closely with these great tile contractors who are driving the association. I urge you to join us in 2011.

Coverings Spectrum Select Call for Entries

Coverings has issued a Call for Entries for its Coverings Spectrum Select competition, now in its second year. This partnership between Coverings and Contract magazine honors those tile and stone products that reflect outstanding design, engineering and technological innovation, and that set new standards in aesthetics and performance.
The Call for Entries is open only to Coverings 2011 show exhibitors who, may submit up to four candidates in any of the following categories: Artisan Tile/Stone; Porcelain/Ceramic Tile Wall; Porcelain/Ceramic Tile Floor; Mosaic Tile; Glass Tile; Natural Stone; Installation Material Systems; and, Equipment and Machinery. For a product that might not fit into these eight definitions, the judges will consider prospects classified as Other. Coverings 2011 is slated for March 14-17 at the Sands Expo and Convention Center in Las Vegas.

The deadline for submissions is Friday, February 4, 2011, with entry forms available at www.coverings.com/coverings_spectrum_select. Visit the website for entry details and fees.
Patterned on Contract magazine’s Best of NeoCon concept, judges personally visit the each entrant’s exhibit space on Monday, March 14 to see products first hand and probe for additional details that may factor into their decision, said Jennifer Hoff, president of National Trade Productions (NTP), which manages and produces Coverings. Spectrum Select honorees are announced the following day—featured in a flyer that is distributed to attendees. Additionally, all “selectees” will receive added exposure in an upcoming issue of Contract, as well as on the Coverings website.
“Coverings Spectrum Select is a badge of distinction that helps bring to light the extraordinary caliber of these materials and tools of the trade,” Hoff said.

For more information on Coverings Spectrum Select, or on Coverings 2011, visit coverings.com or contact NTP, Coverings Show Management, at (703) 683-8500.

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