“As far as creative, technical and business resources are concerned, [NTCA Five-Star Contractors] are the crème de la crème!,” So said Buck Collins, of Collins Tile and Stone, a NTCA Five-Star Contractor in Aldie, Va. “The knowledge is deep, with a proven track record of successful installations. The proud employment of Certified Tile Installers is also a trademark of the Five-Star contractor. My ability to personally contact some of the most respected tile contractors in the U.S. has proven to boost our credibility and knowledge.”
These are just a few benefits of membership in this elite group of tile businesspeople. Earlier this year, the group gathered at Crossville’s headquarters in Tennessee for a leadership and networking summit that equipped them with additional resources for success and fostered connection and camaraderie that, in some cases, led to business partnerships with distant contractors.
“I was called by a client of mine to help with a project that another tile company was installing was running behind,” said Kevin Fox, PE, of Fox Ceramic Tile, Inc. in St. Mary’s, Kan. “Since my mechanics were busy, I sent out an email to the Five-Star members. The result was longtime NTCA member Williams Tile (Maryland Heights, Mo.) sent 2-1/2 crews to the project for three weeks, and now Welch Tile (Kent City, Mich.) is there with two crews. Result: I was able to take care of my client using the Five-Star network with the confidence of having competent installers on the job, which was very important – because even though I was not able to send my in house mechanics, the work that was performed still has my name on it.”
Standards of excellence
This group of contractors, currently 25 strong, is dedicated to upholding standards of excellence in their work and their operations. The NTCA Board of Directors created this program as a way to recognize companies in our association with a proven track record of excellence in our trade. Each contractor goes through an accreditation process, which includes recommendations from customers, suppliers and peers; participation in continuing education and training programs including educational seminars and events; maintenance of an active safety program; and of course, active membership with NTCA.
In addition to being prominently listed on the NTCA member locator site, having a direct link from NTCA’s national website to yours, and being able to use the Five-Star logo on your letterhead and marketing pieces, NTCA is actively working on growing this program and the benefits for members (see sidebar). This translates into more potential top-level business for you and leadership within the tile industry.
How? Take it directly from some current Five-Star members.
“In addition to being extremely proud to carry the Five-Star designation, we feel that when we convey this to a customer, whether a big contractor or a homeowner, we also convey credibility in our knowledge and skill,” said Libby Morgan, Battles & Battles Tile, Knoxville, Tenn. “We are very appreciative for the opportunity to be in a class of professionals who care about quality, and we always search for better methods. A great tile job speaks for itself. A bad tile job turns the end user against tile altogether, so we are doing everything we can to spread the word of the best methods, even to our competitors. We are seen as the tile experts in our region, and our Five-Star designation proves it!!!”
Kevin Fox added, “We just recently installed a stone floor/wall bathroom and shower in a residence for a good general contractor client. We typically do not install residential projects as we specialize in commercial, but make exceptions for these types of clients. The project called for us to use a self-leveling underlayment with electric heat. Because of the relationships created with this Five-Star Contractor group, I knew just the person to call: Jan Hohn with Hohn & Hohn, Inc., as I know she has performed this type of installation many times. She was very willing to give advice which helped us perform the work: just another reason why this group has had value in my company. I had the application sitting on my desk for well over a year. I guess it never got high enough on the ‘to-do list.’ Wish I would have sent it in sooner.”
Buck Collins summed up: “Recently, I received a call from a prospective customer who had just read an article in the Holmes magazine. They featured an article which made mention of the NTCA and their commitment to quality installations. She visited the NTCA website and was impressed with what she read, and ultimately found us there.
“The NTCA is an organization that is passionate about the success of the tile industry as a whole,” Collins said. “We are grateful for all their leadership and commitment to the needs of, and promotion of, the contractor – it has truly benefitted our business.”
For more information on the NTCA Five-Star Contractor Program, visit www.tile-assn.com and click the Five-Star link on the scroll bar at the bottom of the page.