Artistic collections capture classic design with a contemporary dramatic flare

DALLAS, TX (June 5, 2017) – Attention-grabbing textures, bold shapes and contemporary colors headline the latest collections launch from Daltile. The industry-leading tile manufacturer is unveiling 13 new collections, providing customers with a variety of offerings to freshen up interior spaces. Combining performance and design, the new product lines enable customers to confidently infuse their spaces with the hottest tile trends.

“This year we are seeing warmth and texture taking over the surfaces industry,” said Kim Albrecht, senior brand marketing manager for Daltile. “Modernization of classic styles is adding a fresh twist, and the extension of tile to new areas, such as walls and outdoor spaces, is reinvigorating the category. Our latest collections tap into these trends, providing a variety of options to fit any design aesthetic. No matter their project, Daltile offers customers the products they need to bring their vision to life.”

New Product Overview

Emulating the look of luxurious textiles, the Fabric Art collection features three patterns that can stand alone or pair together, creating an eye-catching accent that begs to be touched. Inspired by the American Industrial era, Ironcraft resembles bare concrete, brushed and burnished with oxidized metals, providing an intriguing surface for spaces.

Mixing unpolished textures with subtle flecks to create dimension, Modernist is influenced by mid-century terrazzo. This time-honored look is sure to make a statement, and the neutral palette increases its versatility. Crisp and clean, the Anchorage collection revives modern minimalism, ideal for creating a contemporary look that stands out.

Part of the Stone Attaché line, Delegate and Diplomacy capture the authentic look of natural stone using innovative digital printing. Contemporary and versatile, the slate-inspired Delegate floor collection brings to life nature’s powerful geological movements, offering a rich visual with depth. Blending strength and beauty, Diplomacy delivers the smoky hues of quarried Belgian bluestone in a large-format tile size, and includes outdoor paver options as well.

Amity, a glass wall tile and mosaic offering that nods to vintage aesthetic and freshens up designs with modern, monochromatic colors. The Reminiscent floor collection offers an updated approach to smooth cement and stone visuals, and features StepWise slip-resistant technology, great for high-traffic, indoor and exterior installations.

The new launch also includes five mosaic collections, ideal for adding a finishing touch to rooms. Idyllic Blends provides a bold accent, using geometric shapes and playfully combining cool undertones and warm shades. Inspired by stained glass, Regal Pendant uses glass and natural stone as well as alternating frosted and metallic finishes to create a luxurious look for walls.

Lucent Skies captures the sky’s ever-changing movements and colors to create an eye-catching, timeless stacked mosaic. The blend of lustrous brushed metals and deep natural stone creates the modern, yet serene, Infinite Mirage, a dazzling mosaic reflecting the shimmering pools found in nature. The Vintage Hex collection reinvigorates antique style for the 21st century, using limestone print and textural depth to heighten the beauty of the mosaic.

New Product Introductions

Fabric Art ColorBody Porcelain with Reveal Imaging

Inspired by the drape of luxurious textiles, Fabric Art uses the weaving mill as a muse, delivering porcelain tile that begs to be touched. Woven, linear and kaleidoscope patterns create a subtle reaction to light and deliver ultimate style for today’s modern spaces, bringing your vision to life. Each texture can stand alone as a centerpiece, or serve as a well-orchestrated pairing.

  • Three categories that can be mixed or stand alone: Modern Textile, Modern Linear and Modern Kaleidoscope
  • Offered in six colors and four decorative accent blends
    • Colors: White, Beige, Taupe, Medium Gray, Dark Gray and Midnight Blue
    • Blends: Natural Prism, White Ash Prism, Ashen Steel Prism, Midnight Steel Prism
  • Available in two floor tile sizes: 24” x 24” and 12” x 24”
    • 1” x 3” straight-joint mosaic also available

Ironcraft ColorBody Porcelain with Reveal Imaging

Walking through old factories and warehouses, one is reminded of centuries past – an era of the rugged, industrial artisan. Ironcraft owes its roots to the American craftsman who inspired this collection. This porcelain tile resembles bare concrete, brushed and burnished with oxidized metals. Ironcraft is the perfect surface for lofts, studios and chic industrial spaces.

  • Available in five modern metallic colors: Rusted Bronze, Sable Black, Casper Grey, Charcoal Grey and Phosphor White
  • Featured in three sizes, polished or unpolished: 12” x 24”, 24” x 24” and 2” x 2” mosaic (unpolished only)
  • Three random interlocking mosaic blends available: Sable Bronze, Grey Black and Phosphor Grey

Modernist ColorBody Porcelain with Reveal Imaging

Modernist offers the retro look of terrazzo inspired by a mid-century design aesthetic. This collection’s dynamic, unpolished texture and subtle flecked look bring exciting dimension to the surface. A time-honored visual offers ease and style, sure to make a statement with surrounding décor and accents.

  • Large format 24” x 24” rectified floor tile and coordinating 3” x 24” bullnose
  • Neutral color palette in five versatile color tones: Bertoia White, Pearsall Grey, Soriano Clay, Prouvé Steel and Knoll Charcoal

Anchorage ColorBody Porcelain

Revive modern minimalism with the Anchorage collection. The versatility of the collection’s neutral palette lies in its understated shade variation, guaranteeing that your décor and accent choices always stand out. Delivering a crisp, clean look in both polished and unpolished finishes, Anchorage promises pristine style for the ages.

  • Available in seven neutral hues: White, Beige, Light Grey, Medium Grey, Dark Grey, Brown and Black
  • Available in both polished and unpolished finishes
  • Featured in three contemporary sizes: 12” x 12”, 12” x 24” and 24” x 24”

Delegate ColorBody Porcelain with Reveal Imaging

Delegate represents a contemporary and versatile design option for today’s spaces. The diagonal visual on this ColorBody porcelain tile is the subtle evidence of nature’s powerful geological movements. Gentle color movement in the white and grey shades offers a slight visual distinction from the darker, monochromatic black hue. This sedimentary slate-inspired design offers a rich visual with depth and interest in two tile sizes – plus a 20” x 40” tile paver in 2cm thickness suitable for exterior applications. Harmonize floor tile with a random linear mosaic or 3D brick-joint mosaic for a comprehensive stone look.

  • Compressed slate visual in four stately shades: Off White, Light Grey, Dark Grey and Black
  • Two floor sizes: 24” x 24” and 12” x 24”
    • Additional 20” x 40” tile paver available in 2cm thickness for exterior applications
    • Random linear mosaic, 3D mosaic and trim package available

Diplomacy ColorBody Porcelain with Reveal Imaging

Diplomacy deftly delivers the quiet strength and visual beauty of quarried Belgian bluestone. Diplomacy is available in three smoky hues that come alive with movement created by delicate highlights of light greys and whites. Large-format floor tiles paired with a coordinating brick-joint mosaic create a magnificent space crowned by an authentic stone look. Diplomacy expands your outdoor living space to a patio or garden with the 24” x 24” tile pavers in 2cm thickness creating a seamless transition from interior to exterior.

  • Available in three smoky colors in a brushed stone surface: Light Grey, Medium Grey and Dark Grey
  • Three floor sizes: 24” x 48”, 24” x 24” and 12” x 24”
    • 24” x 24” size available in a 2cm thickness for exterior applications
    • Brick-joint mosaic and trim package available 

Amity Glass Wall and Mosaic

Come home to effortless design with the sleek glass wall tile and mosaic collection, Amity. Offered in two modern shapes, Amity is a clean-lined choice for backsplashes and decorative accents. While giving a nod to a vintage aesthetic, Amity brings a contemporary update to your home with monochromatic colors in an inviting neutral palette.

  • Available in five monochromatic colors: White, Taupe, Grey, Beige and Brown
  • Available in a 3” x 6” glass wall tile and a random linear mosaic

Reminiscent ColorBody Porcelain Floor with StepWise Technology and Glazed Ceramic Mosaic with Reveal Imaging

The Reminiscent floor collection offers an updated approach to smooth cement and stone visuals. Perfect for both indoor and outdoor spaces, Reminiscent offers special installation flexibility. Utilizing StepWise technology for increased traction, the collection features an unpolished finish and a heightened three-dimensional effect. With modular floor tile sizes and a pressed ceramic mosaic, Reminiscent comes in timeless neutral hues.

  • Featured in four neutral colors: Memento White, Aged Beige, Souvenir Gray and Reclaimed Gray
  • Three sizes: 12” x 24” and 12” x 12” floor tiles and 2” x 2” mosaic
  • Floor tile with StepWise technology is suitable for exterior applications 

Idyllic Blends Glass, Stone and LVT Mosaic

Be inspired by the intriguing geometric shapes of Idyllic Blends. Influenced by cubic art, linear and hexagonal mosaics are pieced together randomly for a visually captivating appearance. Idyllic Blends was designed to stand out, making it perfect for walls and backsplashes. The collection playfully brings together cool undertones and warm shades.

  • Available in four mixed-shade color blends: Tranquil Snow, Serene Storm, Sylvan Sunset and Rustic Eve
  • Available in random linear and 2” hexagon mosaics

Regal Pendant Mosaics

A collection made to shine; Regal Pendant channels nostalgic grandeur. Inspired by the beauty of stained glass, a trapezoid mosaic design awes in both iridescent glass and natural stone shades. Alternating frosted and metallic finishes accentuate the collection’s radiance and luxury. Regal Pendant brings the drama of wall design possibility to life.

  • Unique 1-1/2” x 4” trapezoid shape mosaic available in six luminescent color blends: Czarina Ice, Contessa Charm, Aurelian Empress, Duchess Gold, Pharaoh Onyx and Baroness Bijou

Lucent Skies Glass and Aluminum Mosaics

Inspired by the sky’s ever-changing movements and colors, Lucent Skies brings transcendent beauty to wall design. An opalescent color palette sparkles effortlessly in the light, captivating with a stacked mosaic design. When your wall needs to capture the eye and spirit, Lucent Skies delivers celestial, timeless beauty.

  • 3/8” x 4” mosaic available in five shimmering color blends: Celestial Winter, Sunlit Dawn, Nightfall Luster, Twilight Gleam and Crimson Dusk

Infinite Mirage Metal and Stone Mosaics

The beauty of the Infinite Mirage collection draws inspiration from shimmering pools that are reflected in this smooth, hexagonal mosaic. A rich combination of lustrous brushed metal and deep natural stone mimics the intensity of lapping water, sparkling and pure. This collection offers design serenity with substantial variation that covers the entire color spectrum, perfect for those looking to add a modern twist to décor.

  • 1” x 4” hexagon mosaic available in four opalescent color blends: Timeless Illusion, Eternal Dream, Endless Reverie and Forever Aura

Vintage Hex Glass Mosaics with Reveal Imaging

With a firm grasp on antique style, the Vintage Hex collection captivates in a hexagon mosaic. A slight sheen finish modernizes the look, heightened by a limestone print that refreshes the beauty of natural stone. Textural depth heightens the collection’s wide, assorted palette. Vintage Hex holds onto the romantic aesthetic of times past, yet reinvigorates the design for today’s style sensibility.

  • 1-1/2” hexagon mosaic available in five colors: Antique Beige, Wisdom White, Artifact Gray, Relic Umber and Legacy Sepia

To view all of Daltile’s new product offerings, visit

About Daltile

Daltile is the industry-leading brand of ceramic, porcelain, glass and metal tile as well as natural stone, large-format slab and countertop products. Daltile products are distributed through over 250 company-owned sales service centers, stone slab yards and gallery design centers that service a robust network of trade customers. Dedicated to innovative product development and distinguished style, Daltile provides a rich palette of quality products created to inspire residential and commercial designs. For more information, visit and follow Daltile on Facebook, Twitter and YouTube.


DALLAS (June 13, 2017) – Today, Marazzi announces the launch of three new tile collections, including wood-, marble-, and limestone-looks. These new collections feature ever bolder, classically-inspired aesthetics and join the well-established tile manufacturer’s celebrated offerings.

Our designers and the entire Marazzi team focus on both design and creativity when curating collections to bring best-in-class flooring solutions to our best-in-class customers,” said Micah Hand, brand marketing manager, Marazzi. “Our three new collections offer trademarked bold aesthetic rooted in our Italian heritage. Combining the best of both old and new, we created the realistic look of marble in the porcelain Classentino Marble™, the limestone-inspired Modern Formation™ and the European Oak wood-look of Chateau Reserve™.”

Stunning is the only way to describe Classentino Marble. This porcelain tile features the intricacies and veining of natural marble to create a bold aesthetic, perfectly accentuating luxury residential and commercial spaces.

Inspired by the appeal of natural limestone, Marazzi designers created Modern Formation to give customers a unique flooring solution meant to add depth to both indoor and outdoor spaces.

The brand’s wood-look tile collection continues to grow with the introduction of Chateau Reserve. This porcelain stoneware is modeled after European Oak and features lightly distressed graining adding richness and texture. Its revolutionary StepWise™ technology adds superior slip resistance, vastly expanding use to outdoors.

Original design and technology innovations allow Marazzi to pave the way for designers and architects to achieve a bold, striking aesthetic that truly makes a statement,” said Shelly Halbert, Director of Product Design at Dal-Tile Corporation. “White marble is a classic, timeless look, and now grays, beiges, blacks and browns are becoming more popular as they come into the market.”

CLASSENTINO MARBLE Marble-Look Porcelain Turns Heads

Classentino Marble offers the bold, realistic look of marble in a porcelain tile. The intricacies and veining of natural marble are artfully reproduced via Reveal Imaging™ technology. The collection is offered in five colors, as well as two different finishes, perfect for any design style. Classic weave and linear hex mosaics accent the collection for a modern twist on these timeless materials that make a profound statement on floors and walls in both residential and commercial spaces.

  • Large format sizes- 12” x 24”, 24” x 24”, 24” x 48”—in matte and polished
  • Classic weave and linear hex mosaics accent the collection

MODERN FORMATION Offers Unique Visuals and Bold Contrast

Modern Formation by Marazzi draws inspiration from the authentic appeal of natural limestone, featured in six uniquely different visuals achieved through Reveal Imaging technology. The contrast of these colors and styles are offered in large format sizes and available in unpolished and light polished finishes to create dynamic spaces. The collection also features a textured structure with StepWise technology that provides superior slip resistance. A bold chevron mosaic and a 2×2 mosaic complete the look.

  • Large format sizes- 12” x 24”, 24” x 24”, 24” x 48”—in unpolished and light polished
  • Available in 12” x 24” textured structure with StepWise technology suitable for outdoor use
  • Mosaics in 2” x 2” and chevron accent the collection

CHATEAU RESERVE Revolutionizes Wood-Looks for Indoors & Outdoors

Chateau Reserve is the latest introduction into Marazzi’s expansive wood-look tile collection. Offered in a visually stunning 48” plank size, Chateau Reserve features a lightly distressed European Oak look that is highlighted by the unique combination of plain, quartered and rift sawn visuals that enhance its authentic characteristics. Exclusive StepWise technology delivers superior slip resistance, expanding its use to outdoors as well as commercial spaces, with ease of cleaning. Five on-trend colors set this special collection apart, adding richness to varying design styles.

  • Large format sizes- 6” x 48”, 8” x 48”, 12” x 48”
  • Available in all sizes with StepWise technology suitable for outdoor use

About Marazzi

With a bold vision for the future, Marazzi built the first Italian-owned ceramic manufacturing plant in the U.S. in 1982, assuring domestic access to world-renowned technology and style. Manufacturing a vast array of quality tile products, including porcelains, glazed ceramics, glass mosaics, natural stones and metallics, the brand continues to evolve for the savvy homeowner and designer. Bold, daring and occasionally over the top, Marazzi provides captivating designs that integrate Italian style into exciting and imaginative environments.

For more information, visit and follow Marazzi on Facebook, Twitter, Pinterest and YouTube.

Mohawk to Expand Dal-Tile Operations in Tennessee

After opening a new customer experience center within its ceramic tile manufacturing plant in Dickson, Mohawk Industries announced it will expand manufacturing operations in Tennessee by adding a second plant near its Dickson tile factory. The second plant in Dickson will add 245 jobs at full capacity and is scheduled to begin operations in late 2018. Construction on the new facility will start in summer 2017. The plant will be operated by Mohawk’s Dal-Tile division.
“I want to thank Mohawk Industries for choosing to expand in Dickson and for creating more than 200 new jobs in Tennessee and Dickson County,” said Gov. Bill Haslam. “Mohawk is a global leader in the tile industry and it means a great deal that a company of this magnitude has made the decision to expand in Tennessee. Mohawk’s investment in Dickson County brings us one step closer to our goal of making Tennessee the No. 1 location in the Southeast for high quality jobs.”
John Turner, Jr., president of Dal-Tile, added, “The positive experiences we had previously in selecting the location, working with state and local officials, and then executing on our plan to create the Dickson tile manufacturing plant—as well as expanding our team with tremendously talented people from Dickson and the surrounding area—made us ultimately realize that we didn’t need to look very far to find the ideal location for this second plant. We’re excited about this opportunity to expand our team in Dickson, in order to help our customers be more successful.”
Since beginning operations in March 2016, the first Dickson tile plant has produced approximately 100 million square feet of tile products. The plant also recently opened an extensive customer showroom. Dal-Tile sells through a network of more than 300 company-owned sales service centers, slab centers, design galleries and studios, as well as through independent distributors and home center retailers nationwide.
For more information, visit


Daltile’s Chicago Design Gallery was abuzz with food, fun, and new products during NeoCon 2017!

CHICAGO – June 23, 2017 – Daltile‘s Chicago Design Gallery recently welcomed over 500 architects,

Daltile’s Amanda Balhorn (Center) Is Joined By Customers During Daltile’s “Parked
At NeoCon” Lunch Event 2017.

designers, and other customers to its annual “Parked At NeoCon” lunch event. Held every year during the international NeoCon commercial design tradeshow, Daltile’s luncheon showcased the brand’s exciting new products and gave NeoCon attendees a nice, relaxing oasis from the miles long tradeshow held just across the street in Chicago’s Merchandise Mart. Daltile’s Chicago Design Gallery is part of the brand’s vast network of design galleries, design studios, and design service centers catering to customers nationwide.

The Annual Event

“We had a blast!” said Ashley Sinova, Daltile design consultant for Daltile’s Chicago Design Gallery. “There is no other event like ours during NeoCon each year. Located directly across from the Chicago Merchandise Mart, our gallery is an ideal escape

Daltile’s Allison Santarossa (Right) With Customers During Daltile’s
“Parked At NeoCon” Lunch Event 2017.

from the grind of the tradeshow floor. Daltile’s annual lunch event is a unique opportunity for innovative designers, architects, and other loyal customers to come together and explore emerging trends in flooring and surfaces in the relaxing, social atmosphere of our gallery.”
“Like all of the showrooms in our nationwide network, Daltile’s Chicago Design Gallery showcases samples of our entire line, including our newly launched products,” said Allison Santarossa, Daltile architectural representative. “It was really exciting to see the very positive reaction the commercial design community had to our new products!”

Daltile Customers Enjoying A Break From The NeoCon Tradeshow During Daltile’s
“Parked At NeoCon” Lunch Event 2017.

Daltile Customers Enjoyed Food & Relaxing Weather During Daltile’s “Parked At
NeoCon” Lunch Event 2017.

Daltile’s Nationwide Network Of Showrooms

The Daltile Chicago gallery is one of the 35 Daltile Design Galleries, Daltile Design Studios, and Daltile Design Service Centers located across the United States. Considered an integral part of the brand’s success, these Daltile showrooms give interior designers, architects, and curious homeowners a chance to explore Daltile collections in-person. Daltile design consultants are always on-hand to help architecture and design professionals as well as their clients select the best Daltile product for every project.

The “Daltile Tile Chandelier” Is A Trademark Feature Of Many Daltile Showrooms Nationwide.

Crossville Collections Installed in Recently Dedicated Specially Adapted Smart Home Built by the Gary Sinise Foundation for Wounded Veteran and His Family in Texas

The Foundation’s R.I.S.E. Program Builds Specially Adapted Smart Homes for Severely Wounded Heroes

Crossville, Tennessee – As the exclusive tile supplier for the Gary Sinise Foundation’s R.I.S.E. program (Restoring Independence Supporting Empowerment) program in 2017, Crossville is honored to have contributed all the tile for the specially adapted smart home for U.S. Army Staff Sgt. Lucas David Cifka (Ret.) and his family. The house was dedicated in a ceremony on Thursday, June 15, in Canyon Lake, Texas.

“It’s exciting to know a deserving wounded warrior and his family are enjoying the comforts of a brand new, specially adapted smart home—and that our tile is a part of their everyday surroundings,” shares Lindsey Waldrep, Crossville’s vice president of marketing. “The tile options specified for Staff Sgt. Cifka’s home are not only beautiful but also practical for a busy family.”

More than 1,000 square feet of Crossville tile was installed in the master bath, the guest bath, the mudroom, and kitchen covering the floors and walls. Brandi Hines, interior designer, worked with the Cifka family to specify tile with the desired look and performance needed throughout the home.

The master bath features Crossville’s the Buenos Aires Mood collection, which brought natural color, touchable texture, and decorative appeal to ensure a relaxing space. In addition, Crossville’s Yin + Yang collection accentuates the master bath by adding a distinctive sense of harmony and flow with its authentic stone details.

Crossville’s Ready-to-Wear was specified for the guest bathroom bringing touchable, everyday style to the floors. Specified in the casual Smarty Pants color, the tile in this space provides a crisp, bright effect that rounds out the overall design. The Color By Numbers collection in the fashion-forward Nine Lives hues accents the guest bath, as well as the family’s mud room.

For the walls in the kitchen, Crossville’s Savoy collection in white brings a touch of timelessness associated with classic subway tile. Not only will the Savoy tiles look beautiful in the long term, but they will also be simple to clean and maintain—a great advantage for the busy kitchen area.

All products produced at Crossville’s Tennessee manufacturing facilities are made using third-party certified, sustainable processes, and are Green Squared certified.

About U.S. Army Staff Sgt. Lucas David Cifka (Ret.)
U.S. Army Staff Sgt. Lucas David Cifka (Ret.) is originally from Olympia, Wash. He was very active in sports and spent time outdoors climbing trees and placing traps for small game. Cifka always knew he wanted to be a part of something bigger than himself and to protect the freedoms he had growing up. He enlisted in the U.S. Army infantry at Fort Benning, Ga. Upon completion of training, he was deployed to Iraq. Shortly after returning home from his tour, Cifka met and fell in love with Kaitlin. They were married and started a family. He continued his military career state-side, attending U.S. Army Sniper School, then Non-Commissioned Officers Academy and was the Honor Graduate of his class.

In 2013, Cifka was deployed once again, but this time to Eastern Afghanistan. On May 31, 2013, while on foot patrol, he stepped on a pressure plate improvised explosive device (IED). The blast took both of his legs as well as fractured his pelvis, both hands, face and sustained many other injuries. Cifka was evacuated to Germany and then Walter Reed National Military Medical Center where he underwent more than 30 surgeries. Cifka spent years in physical rehabilitation. After retiring from the Army, he moved to Texas with Kaitlin and their son. His goal is to become a firearms instructor, as he has the experience needed and a big passion for teaching.

About Crossville, Inc.
Founded in 1986 and celebrating 30 years in 2016, Crossville Inc. is a U.S.-owned and operated manufacturer of award-winning tile collections for residential and contract applications. Its headquarters and manufacturing facilities are located in Crossville, Tennessee. Crossville, Inc. is a wholly owned subsidiary of Curran Group, a private holding company renowned for its core values of family, respect, partnership, integrity, and improvement.

An industry innovator, Crossville is the first U.S. tile manufacturer to achieve the following:
– produce large format tile on site,
– manufacture tile with certified recycled content,
– develop the Tile Take-Back® Program for recycling fired porcelain tile,
– achieve certification of its waste recycling programs,
– achieve TCNA’s Green Squared certification for all of its U.S.-produced tile lines,
– distribute a complete line of large format, thin porcelain panels (Laminam by Crossville), and
– become a net consumer of waste.

For more information, visit Crossville’s website by clicking here.

About Gary Sinise Foundation
The Gary Sinise Foundation honors America’s defenders, veterans, first responders, their families and those in need. Through its R.I.S.E. program (Restoring Independence Supporting Empowerment), specially adapted smart homes are being constructed for severely wounded veterans nationwide. Each one-of-a-kind home is customized to ease the everyday burdens of a wounded hero, their family, and caregivers. Other programs include Relief & Resiliency Outreach, Invincible Spirit Festivals, Gary Sinise & the Lt. Dan Band, Arts & Entertainment Outreach, Serving Heroes, and First Responders Outreach. Its latest program, Soaring Valor, is sending WWII veterans to The National WWII Museum and documenting their first-hand accounts of the war. For more information, please visit

Tile Heritage Foundation 30th Anniversary Gala and Silent Auction at the Mercer Museum & the Moravian Pottery and Tile Works Tile Festival Weekend!

John Beasley created the THF 30th Anniversary Tile.

Tile Heritage Foundation celebrated its 30th Anniversary Gala on Friday, May 19 in Doylestown, Pa.  A delightful party commemorated the occasion, co-hosted by Tile Heritage Foundation, Bucks County Historical Society and Moravian Pottery and Tile Works.

“We are most appreciative of the sponsorship support for this event that we received from Merola Tile/Somer Tile, Peter Mullins Stone Zone, Joseph Lundgren Consulting, Heritage Tile, Clay Squared to Infinity, Pat & Jim Evanko, Bantam Tileworks, Rolanda Port, and a supportive ‘Anonymous Patron.’,” said Sheila Menzies and Joe Taylor of Tile Heritage Foundation(THF).

“We are equally appreciative of the assistance of the THF 30th Gala committee: Katia McGuirk, Eric Boynton, Vance Koehler, Laura Robinson and Irene de Watteville,” they added. “Working together, we created a memorable weekend!”

The Foundation used the Gala as a platform to present the Tile Heritage Award. Beginning in 1993 the board of directors of Tile Heritage wished to acknowledge those individuals who embodied the Tile Heritage mission in some exemplary way: promoting an awareness and appreciation of ceramic surfaces in the United States. The award is always a tile designed by a tile maker whose spirit and aesthetic related significantly to the award recipient.

Mandy Baker created the THF Award tile that was presented to Cleota Reed, author of the book, Henry Chapman Mercer and the Moravian Pottery and Tile Works.

The fourteenth Tile Heritage Award was presented to Cleota Reed, the author of the book, Henry Chapman Mercer and the Moravian Pottery and Tile Works. Mandy Baker, who was Head Ceramist at the Moravian Pottery and Tile Works when Cleota was engaged in the research for her book, produced the Award Tile.

Cleota’s scholarship and her devotion to tiles as a decorative medium has served as an inspiration to hundreds of others who have come to Doylestown and become transfixed by Mercer himself, the legend, and his uniquely fabulous designs and installations. These tiles continue to inspire generations of tile makers throughout the United States and beyond, those who work the earth with their hands and create beautiful things to enrich the lives of others.

A remarkable fundraising weekend resulted for Tile Heritage due especially to the artisans who generously donated tiles, platters and planters for the silent auctions and festival sale. Artisans’ contributions represent strong advocacy for Tile Heritage, and their generosity is what made the anniversary weekend a great success.The cement planter boxes were donated to the participating mosaic artists by Campania International of Pennsburg, Pa. For a full list of donors, see

“We also thank our Gala and Festival audiences for their spirited participation, bidding in the auctions and buying tiles!,” Menzies and Taylor said. “About 80 people attended the 30th Anniversary Gala at the Mercer Museum, and over 700 people attended the Moravian Pottery and Tile Works Tile Festival over the two-day weekend.

“All of the Foundation’s sponsors and members nationally are truly a part of the Tile Heritage celebration – 30 Years of Team Work in the PRESERVATION of the valuable stories and records relating to American Tile History — a unique and amazing archive honoring ceramic surfaces in the United States, past and present. Everyone’s support has assisted in sustaining this endeavor!”


Welch Tile and Marble and Noble Company Team Up To Host Quality Five Star Event in Michigan

NTCA Five Star Contractors who attended the summer meeting in Grand Haven, Michigan June 7th-9th were welcomed with open arms by management and employees of Welch Tile and Marble and the Noble Company.  The two-day event offered a variety of educational programs, including a plant tour and live demonstrations by the Noble Company, and a complete company interactive session between Five Star Contractors and Welch Tile employees.  By doing this, the Five Star members were exposed to some new ideas for managing a contracting business.  Equally important, Welch Tile was exposed to some different and exciting ways of operating that the Five Star Members were able to share.  Everyone came out of the session energized and supporting this concept. NTCA Five Star Program Director Amber Fox presented new strategic objectives and received feedback from the group.  Capping off the program were presentations on developing a culture in your company that embraces change and outstanding performance by a local general contractor and a lively contractor and distributor roundtable discussion.
The NTCA Five Star summer meeting for 2018 will be hosted by Daltile in Nashville, Tennessee and is currently being planned.

The Noble Company hosted the members with a plant tour and dinners on the shores of Lake Michigan

Small Groups of Contractors met with Welch Tile Employees for a unique sharing experience.

Editor’s Letter – June 2017

I wouldn’t wish any specific thing for any specific person – it’s none of my business. But the idea that a four-year degree is the only path to worthwhile knowledge is insane. It’s insane.” – Mike Rowe

There’s a Mike Rowe video making the rounds on social media that prompted me to write this letter as a follow-up to the April Editor Letter that addressed the ersatz “job shortage” in our country.

In this recent 58-second video, which can be viewed at Rowe’s website at, Rowe asks the question, “Why do we only glamorize expensive colleges?”  He shows covers of popular magazines that rank top colleges in the U.S. – but points out that NONE of these rankings ever include a trade school. His video notes that even though more students than ever are entering 4-year colleges, trade jobs account for 54% percent of the labor market. His video explains that over the next 10 years, 3.5 million trade jobs will need to be filled, but 2 million of those will go unfilled due to the skills gap.

Every parent wants to be sure his or her child is well-equipped to make it in the world in a fulfilling job that keeps them in good financial health. And yet it is clear that a huge swath of opportunities are going unheeded, ignored and overlooked because they aren’t “college” positions. And jobs available NOW don’t require incurring massive debt from a four-year college.

Maybe part of the evolution to greater respect towards trades- and crafts-people is to start referring to trade schools as “trade colleges” to get them on the radar of those high school students (and their parents) looking to take the best angle for the future.

Rowe’s comment that trade schools are never mentioned in top colleges got me wondering, so I did a Google search for Top Trade Schools.  There ARE resources out there, but they don’t get quite the attention, or seem as valued, as traditional college educations. Or it could be that young people, assessing their future opportunities, don’t want to work with their hands, when technological devices have familiarized them with skills that are attached to keyboards and computer screens.

A little of what I found follows. Trade schools seem to lean heavily on medical, dental, mechanical and computer careers, but some schools offer construction training as well.  Top 10 Jobs for Trade School Graduates 10 Best Trade Schools, which includes Centura College in Virginia and South Carolina that offers studies in tiling and flooring in the Building Maintenance and Repair program; and Stratford Career Institute in St. Albans, Vt., and Fortis Institute Erie in Erie, Pa.,  have study in Construction Management. gives a listing of 43 Trade School Jobs Among the Highest Paying Trades, and includes a search engine for trade schools. provides a listing of trade schools in the U.S., Canada and the U.K., and a list of top 10 trade jobs, with construction jobs coming in at #6.

There are other groups that have made it their mission to promote, educate and prepare young men and women for careers in trades and crafts, such as the Construction Education Foundation of Georgia ( and its involvement with the SkillsUSA ( competition – which NTCA has supported —   and the National Center for Construction Education & Research (

There is heartening news afoot. On its website, CEFGA notes that Georgia public schools have over 150 skilled trade construction and metals programs and the 2016 Annual Report on the SkillsUSA site reports that in 2016, 1,299 middle-school students were enrolled as members of SkillsUSA, and 385 new chapters were added in 2015-16 according. It counts 385,488 members in its 2016-2017 year, which includes 316,197 students, primarily high school members.

What I DON’T see listed that often are tile installer training and programming. Masonry, contracting and construction management are popular curricula, but tile installer training still seems to be the purview of passed on family knowledge, apprenticeships, manufacturer and association training and self-learning.

This is one reason that NTCA University offers such an essential value – courses that support positions as finishers/apprentices in our trade. Visit to check out the offerings in apprenticeship, business and continuing education. And maybe pass it on to a young person who’s contemplating their future.

God bless,


[email protected]

Business Tip – June 2017

Is your employee handbook up to snuff?

By Bob Scavone, Labor and Employment attorney, Jackson Lewis P.C.

“Do you have an employee handbook?” No matter the size of the business, or type of industry, this is one of the first questions I ask employers when speaking with them about their business practices and how they can lower the risk of liabilities. Having a handbook and providing employees copies, however, may not be enough to protect your business from legal liability or other unintended consequences. Lawsuits and agency claims, employee turnover, and poor public relations are a few examples of the unintended consequences that can result from outdated or unlawful handbook provisions, or ones that are misinterpreted or inconsistently administered by managers and supervisors.

To reduce your exposure, your employee handbook must be

1) Comprehensive

2) Tailored to your specific business and industry

3) Regularly reviewed and updated, and

4) Compliant with federal, state, and local laws and regulations.

Liability and an incomplete employee handbook

Why are employee handbooks important? First, handbooks set employer expectations and employee responsibilities. For example, your handbook should explain that the company expects its business practices and internal communications to be kept confidential and outline the consequences for breaching confidentiality. Similarly, your handbook should outline what constitutes prohibited conduct and establish consistent guidelines for disciplining those who violate company policy. Absent such guidelines, your company may be open to legal claims based on arbitrary or inconsistent discipline.

Second, a properly-designed handbook can protect your business against legal liability. For example, handbooks that do not include comprehensive anti-harassment and anti-discrimination policies can expose employers to charges of harassment and discrimination. Your handbook should include policies that prohibit unlawful employment practices and explain to employees what to do if they are harassed or discriminated against and how to report such conduct. Ensuring your employees sign an acknowledgement form when they receive the handbook and any updates can significantly improve your chances of avoiding liability.

A comprehensive, carefully-developed employee handbook can be a valuable resource, providing important information about an organization’s history, mission, values, and culture, as well policies, procedures, and benefits. Consulting with an employment attorney is the best way to make sure you are covering all of the bases.

Company- and industry-specific

No two companies are the same, even in the same industry. The employer who uses cookie-cutter or off-the-shelf handbook templates to craft a handbook takes an unnecessary risk. First, templates rarely cover all of the topics that may be important to your business and typically do not address specific state laws and regulations. For example, many states have recently passed laws regulating whether (and under what circumstances) employees may store firearms in vehicles parked on company property. Even if an off-the-shelf handbook covers this issue, it likely will not cover the law specific to your state (or states, if your business operates in more than one). Moreover, a generic handbook may contain policies that are inconsistent with your company’s practices or customs.

Review. Update. Repeat.

Federal, state, and local labor and employment laws are changing constantly. For example, state and federal anti-discrimination laws are in flux with regard to whether discrimination based on sexual orientation is unlawful. Conduct that may not have been illegal when your handbook was issued may now be prohibited. With the assistance of employment counsel, your human resources professionals should monitor changes in the law and update your company’s policies regularly.

In addition to changes in the law, your handbook should keep up with changes in your company’s policies and practices. For example, your handbook should reflect changes in your IT policies or vacation matrix on a timely basis. Your employees must have access to the current policies to reduce your company’s exposure to liability.

“An ounce of prevention is worth a pound of cure.” 

Benjamin Franklin’s famous quote is particularly relevant to employee handbooks. Let me be blunt: each of your employees is a potential plaintiff (or cause of litigation). Making sure you have a comprehensive, tailored, up-to-date handbook could save you a substantial amount of time, money, and grief. If you do not have an employee handbook, I strongly recommend that you get one. If you have one, check when it was last updated. If it has been more than a year since its last update, it is time to get your employee handbook up to snuff.


Robert Scavone Jr. is an attorney at Jackson Lewis P.C., which represents management exclusively in workplace law and related litigation. Its attorneys are available to assist employers in their compliance efforts and to represent employers in matters before state and federal courts and administrative agencies. Prior to becoming an attorney, Robert was an executive with one of the nation’s largest commercial flooring contractors and a member of the NTCA’s Board of Directors and Technical Committee. He works out of the firm’s Miami office and can be reached at 305-577-7619 or [email protected]

This article is provided for informational purposes only. It is not intended as legal advice nor does it create an attorney/client relationship between Jackson Lewis P.C. and any readers or recipients. Readers should consult counsel of their own choosing to discuss how these matters relate to their individual circumstances. Reproduction in whole or in part is prohibited without the express written consent of Jackson Lewis P.C.


President’s Letter – June 2017

Defining a “Best in Class Tile Contractor”

You have heard me use the term “Best in Class Tile Contractor” in past letters. So, what does that term mean? How do we bring our companies to that level of achievement? These are very good questions, and I’m glad you asked.

In a nutshell, the working definition of a “Best in Class Tile Contractor” is a professional contractor committed to excellence in every phase of their business, utilizing industry best practices, and has been recognized by its customers as a preferred contractor.

Other aspects of a “Best in Class Tile Contractor” are to use the right materials for the application and intended use, and carrying themselves in a professional manner, interacting respectfully with the client and other trades. And “Best in Class Tile Contractors” draft proposals and contracts that are well written and clearly identify the specific scope of work, while quoting a fair price — not a cheap price.

One of Stephen Covey’s principles of highly effective people is to “Begin with the end in mind.”  If we want to be successful, profitable, trusted, respected and preferred tile contractors, we must build our businesses on each of these principles. To become a “Best in Class Tile Contractor” we must be willing to invest in every aspect of our business. This means providing the best trained and skilled craftspeople, installing the best materials for the given application, while utilizing the current best practices of the trade.  Each of these elements requires consistent education and updating. Have you heard the statement, “I’ve been doing it this way for 20 years and never had a problem?” I’d say chances are high this individual is not part of a “Best in Class” organization.

Foundational to this is striving to hire and train the best people, and giving them the opportunity to stay on top of the latest industry standards and best practices. If we aren’t aggressively seeking to keep up with these improvements, we will quickly be left behind. Our level of professionalism will gradually decline until we become reactionary in nature rather than proactive.

When I visit job sites and talk with crews of installers and finishers, it becomes clear very quickly that they have received minimal training. They may have had a mentor for a short time, but most have just figured it out in the field, picking up a little here and there. Most of these crews are eager to learn “best practices” because they want to walk away from every completed job with pride in their finished work.

The NTCA has many options for you to take advantage of when considering training and education curricula for your craftspeople. The Finisher Apprenticeship on-line training program is an excellent place to start. Participation and involvement at Total Solutions Plus, Coverings or TISE West (Surfaces) can supplement your regular educational activities. Getting copies of the TCNA Handbook and ANSI A108, and beginning the process of learning how to use these industry recommendations and standards is another great step forward.

We all need to evaluate our businesses and find the areas where we aren’t using best practices and implement procedures to move us toward the goal. The health of our companies is at risk and so is the health of our industry. We all know that skilled craftspeople are in short supply and the only way to improve this is to train and educate those we have and those entering the trade.

Let’s all make a commitment to see the NTCA logo carry recognition and respect from the customers that employ us. Keep on tiling!

Martin Howard, president, NTCA Committee member, ANSI A108

[email protected]

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