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Crossville Launches Swatches Wall Tile Collection

herringbone multicolor tile

Bold New Line Offers 16 Colors Presented in Three Chromatic Groupings


Crossville, Tennessee – Crossville, Inc. ,has launched Swatches ceramic wall tile collection. This unique product is notable for its extensive options for creating custom wall designs.

The color range of Swatches is quite vast. According to Lindsey Waldrep, VP of marketing for Crossville, the product development team created the spectrum of hues to answer burgeoning color trends and the commercial design market’s needs and preferences.  

“Our goal for Swatches was to provide the ultimate palette for interior vertical surfaces,” shares Waldrep. “Looking at the amazing choices of this line, we certainly achieved that goal.”

The collection’s 16 colors are presented in three groupings of foundational, neutral, and vibrant hues.

  • Necessary Objects (available in gloss and satin finishes): Cotton, Eggshell, Stone, and Coal
  • Neutral Territory (available in gloss and satin finishes): Shadow, Warm Silver, Seashell, Old Lace, Smokestack, and Sea Ice
  • Brilliant Deduction (available in gloss finish only): Cobalt, Mulberry, Lipstick Red, Pineapple, Petrol, and Spruce

The colors can be mixed and mingled to create exciting patterns or installed monochromatically for uniform looks.

“We literally thought of and included everything current when it comes to wall tile colors,” Waldrep explains. “The options in Necessary Options are designers’ staples—the foundational must-haves for countless projects. Neutral Territory’s hues are fun, new interpretations on neutral colors, an indication how design trends are evolving. And Brilliant Deduction is a modern rainbow with lots of gloss and colorful surprises.”

The line’s broad color offerings are matched by the expansive selection of sizes, including five calibrated field tile options and a thorough trim package to finish every space professionally.

  • Field tiles: 2”x8”, 4”x8”, 3”x12”, 6”x6”, and 3”x6”
  • Bullnose options: single bullnose in 4”x8”, 3”x12”, and 3”x6”; double bullnose in 4”x4”
  • Cove base options: 3”x3” and 4”x8” cove base, right or left corner 4”x8” cove base

“Today, we’re seeing more designers and property owners embracing color in unique, new ways. With Swatches’ incredible options—104 SKUs—we can’t wait to see the custom variations designers will create,” Waldrep summarizes.

Swatches wall tile collection is suited for interior vertical applications in commercial and residential settings and requires only minimal cleaning and maintenance. It may be specified with Hydrotect, Crossville’s invisible coating that offers added defense against dirt.


For more information on this collection, visit crossvilleinc.com.

Stabila offers three limited-edition professional spirit levels in the 80 AS True Pro collection

Set of spirit levels

80 AS True Pro Edition – limited-edition spirit level sets

Attractive spirit level set in True Pro design / tried-and-tested high quality / True Pro campaign has been providing a community for tradespeople for many years

With the True Pro campaign, STABILA has been drawing attention to successful and creative craftsmanship for many years and uses its social media channels to provide a platform for the tradesperson community. To continue this sense of community, STABILA is now offering three professional spirit levels from the 80 AS series in an attractive and limited-edition True Pro design. Thanks to STABILA’s tried-and-tested quality, tradespeople will be perfectly equipped to take on the daily challenges of the construction site and can use the appealing True Pro special labels to really make a statement.

Tried-and-tested quality

The limited-edition spirit levels offer the same high standard of quality customers have come to expect from STABILA. The vials are made from highly transparent, hard-wearing acrylic glass with precision-ground inner contours and flush-fitting reference rings. The fluorescent vial fluid ensures optimum readability from (-4 to 122 degrees Fahrenheit (-20 to +50 degrees Celsius). In addition, STABILA’s one-of-a-kind installation technology involving special epoxy resin provides a secure and permanently unshakeable bond between the individual components. As a result, the spirit level continues to work just as accurately as it did on the first day, without the need for readjustment, even after years of use. Integrated anti-slip stoppers ensure the spirit level is seated firmly at all times during marking.

The display allows the 80 AS True Pro Edition spirit level sets to be
positioned attractively to boost sales.
Photographs: STABILA

Three Level Set

The limited-edition spirit level set is comprised of three spirit levels in True Pro design, in lengths of 12” (30 cm), 24” (60 cm) and 48” (120 cm). In addition, the set includes a spirit level bag, which also features the True Pro design, as well as a key fob incorporating a vial. The sets are presented in a sales-boosting, compact display to allow them to be positioned attractively in retail locations.

Supplier Perspective: Sean Cilona, Virginia Tile Company

Sean Cilona, Director of Products & Suppliers, Virginia Tile Company

“These are unprecedented times.” This my wife’s response when my four year old asks about why his swim lesson was canceled. While in this case, the situation being affected is quite minor, it is a pretty heavy statement, nonetheless. I often find myself repeating this in my head when I am faced with the daily challenge — due of course — to the latest “tile emergency.” It will call for at least some portion of the day to be dedicated to a new task that was completely unexpected. But when I really take the time to step back and think about the situation that we are in; I can’t help but to consider the following notion: Is this really so unprecedented?

We have all seen our personal and business lives change in these last few months. My deepest sympathies go out to those who have lost family members and friends, and to others whose livelihoods have been drastically affected. Of course, the health and societal circumstances are unique to this situation. But, when we look back in history, we see this cyclical pattern of peaks and valleys in the economy. During the Great Depression of the 1930’s, economic production declined by almost 50% and a GDP loss of over 30%. We have seen double -digit unemployment rates in the early 1980’s, combined with 18% interest rates that drove housing to record lows. More recently, the housing crisis of 2007 rippled through the U.S .and Europe causing home values to drop 30% and the stock market to lose 50% of its value by 2009. 

At Virginia Tile I have a colleague, a 25-year veteran of the tile industry, who has been through these tough times. Not the Great Depression, but we like to joke that he may have been. He is a great wealth of knowledge, both on the company, but also on the industry at large. From the early indications of sales declines and state closures, to the re-opening of showrooms and new product launches, he was there to advise. The firsthand connection to a historical time when things were so similar, helped everyone on the team stay grounded. The fact that the people and the company were not going through something that had never been done before was reassuring. 

The amount of information that bombards us on a daily basis, and the often overwhelming effects that this pandemic has had on our lives, can give way to bleak thoughts and comments. However, my mind immediately goes back to “these unprecedented times” and I think not. I believe that this period is difficult, unexpected, uncertain, trying, even sometimes dangerous, but not unprecedented. I find comfort in knowing that we are not in uncharted territory. We are not in a black abyss, adrift with no point of reference. 

I let this drive my thoughts and my actions and my mood, both in my personal and professional life. I focus on facts and figures and try to maintain a sense of business as usual. I try look at this time period like any other. There is nothing that we can do to change the circumstances that we are in, so we need to simply look at the information that is available and make the best possible decisions moving forward. The world, the U.S. economy, the tile industry, have all had difficult times and have come back. We just need to stay positive and take it one day at a time.

CONSTRUCTION SPENDING DECLINES 2.1 PERCENT IN MAY DUE TO DROP IN PRIVATE WORK

logo for AGC

Federal Infrastructure Measure Can Help Offset Private-Sector Demand that is Likely to Remain Below Pre-Coronavirus Levels amid Economic Uncertainty, While State and Local Budgets Also Appear Sure to Shrink

Construction spending declined for the third month in a row in May as a sharp slowdown in private projects more than offset a rise in public work, according to an analysis by the Associated General Contractors of America of government data released today. Association officials warned that the pickup in public projects is likely to reverse soon unless the federal government acts quickly to invest in needed infrastructure and shore up crumbling state and local budgets.

“Three short-lived factors may have boosted construction spending in May: emergency healthcare projects, acceleration of highway work to make use of the drop in road traffic, and the end to some state government shutdown orders,” said Ken Simonson, the association’s chief economist. “Unfortunately, these stimuli have now worn off, and there is a high risk that construction spending will soon shrink as state and local governments start a new fiscal year today with large budget gaps that they must close. Too often, they turn to postponing and canceling construction.”

Construction spending in May totaled $1.36 trillion at a seasonally adjusted annual rate, a decline of 2.1 percent from April and the lowest total since June 2019. Since February, total spending has slumped by 5.9 percent, the steepest three-month contraction since 2009, the economist noted.

The decrease in May was widespread across private construction categories, which recorded a spending decline of 3.3 percent from April, following a 3.8 percent slide from March to April. Public construction spending rose by 1.2 percent in May, an increase that only partially reversed a drop of 2.7 percent the month before.

“It is likely that the pickup in highway construction and other public spending that occurred in May will fade as soon as current projects are completed,” Simonson said. “Our latest survey of contractors, conducted June 9-17, found only about one-fifth of respondents had won new or expanded work—unchanged from early May. In addition, nearly one-third of respondents reported that an owner had canceled an upcoming project.”

Association officials said that private-sector funding is likely to continue to remain below pre-coronavirus levels for some time as many owners opt to delay investments amid pandemic-induced uncertainty. Meanwhile, many state and local investments in infrastructure and construction are likely to decline amid falling tax revenues. What is needed is a federal infrastructure measure that can attract broad, bipartisan support in the House and Senate, the association officials noted.

“The best way to get people back to work and to make our economy more efficient and effective for the long run is by improving the nation’s vital infrastructure,” said Stephen E. Sandherr, the association’s chief executive officer. “Leaders in both parties need to understand that messaging measures may excite the base, but they do nothing to improve roads, fix bridges or modernize water systems.”

Merkrete ensures style and sustainability in historic Washington, D.C. hotel

Riggs Washington DC, a brand-new independent hotel from Lore Group in the capital’s thriving Penn Quarter neighborhood, opened on February 6, 2020 with fanfare, only to have to temporarily dim its lights six weeks later, during the COVID-19 pandemic.

Riggs, the first U.S. property from the international hospitality company behind renowned hotels Sea Containers London and Pulitzer Amsterdam, is located on the downtown corner of 9th and F Street in a historic building once home to Riggs National Bank, known as the “Bank of Presidents.”

In conceptualizing and designing the property, Lore Group invoked the spirit of the former bank while preserving and restoring much of the property’s original design features to reimagine the storied building for the modern traveler. The 181-room property features nostalgic gestures to the building’s rich past, drawing on the parallels between the activities that take place in banks and at hotels to offer something personal and unexpected around every corner.

Style and functionality come together

Upon entering Riggs, guests are welcomed into the building’s original barrel-vaulted lobby where the hotel’s expansive ceilings are adorned with
impressive and elaborate coffers.

Upon entering Riggs, guests are welcomed into the building’s original barrel-vaulted lobby where the hotel’s expansive ceilings are adorned with impressive and elaborate coffers. A medallion of Juno Moneta, the Goddess of Money, presides over the room, while original features have been given a new lease of life and the grandeur of the building embraced to create a welcoming and inspired hotel that is deeply rooted in D.C. and its impressive history.

In the rooms and suites, guests will find the minibar and safe hidden within a design aesthetic that mirrors a traditional steel safe, with a brass plaque of Juno Moneta on the front. Terracotta orange painted walls complement a striking headboard and wall covering pattern and the bathrooms feature a classic navy palette, Italian Carrara marble, chrome hardware and amenities.

As Washington, D.C., becomes even more revered for its flourishing food and drink scene, Riggs brings something unexpected to the current offering. The hotel’s restaurant Café Riggs is an all-occasion affair inspired by the grand brasseries of Europe, with a modern and reimagined approach that focuses on sustainable products. The bright and airy space features a variety of custom furniture pieces, artworks, and mirrors nestled amongst the building’s original architectural features, including historic Corinthian columns, expansive ceilings, and classically inspired stonework.

Riggs offers a multitude of meetings and event spaces suitable for everything from intimate private dining to grand weddings and parties on the rooftop. The crown of the building is Rooftop at Riggs, a 2,500-sq.-ft. space with panoramic views over the city and an impressive roof enclosure complete with a 1,500-sq.-ft. terrace. The largest of the meetings and event spaces, Rooftop at Riggs can accommodate 200 seated and up to 250 for a reception.

Working with waterproofing

Bathrooms feature a classic navy palette, Italian Carrara marble, chrome hardware and amenities.

When ProFast Commercial Flooring, LLC was approached by Whiting-Turner General Contractors to supply the cost-efficient, high-end materials they wanted from around the world, ProFast President Kevin Killian knew they’d need a trusted and top-quality waterproofing system to ensure a job well done. Upon reviewing the scope of the project, all answers pointed definitively to Merkrete, the leader in waterproofing, crack-isolation and underlayment technology. The expertly-chosen stone tiles grace the hotel’s grand lobby floors, every guest bathroom on the shower walls, shower floors, shower curbs, stone base, stone flooring and stone backsplash, along with throughout the restaurant and bar floors, interior and exterior fireplaces and public bathrooms. To prevent any leaking in such highly-utilized areas, Merkrete’s trusted system won them the contract.

ProFast Commercial Flooring, LLC is an elite NTCA Five-Star Contractor and has been in business since 1998. It has a dedicated, knowledgeable and professional staff both in the office and field to provide the best-installed product in the commercial flooring business. ProFast covers a wide range of flooring from ceramic tile, porcelain tile, marble, granite and limestone to any special-order material throughout the world.

A versatile solution seals the deal

Café Riggs is an all-occasion affair inspired by the grand brasseries of Europe, with a modern and re-imagined approach that focuses on sustainable products.

When it comes to the critical waterproofing under tile in the stone-clad bathrooms, guest and public, Merkrete’s HydroGuard SP1 waterproofing membrane was the perfect match and only solution. Durable and long lasting, this membrane system is fast drying, promising zero leaks or cracks, even with high amounts of traffic.

Because of the size of the showers in the guest bathrooms, Killian needed a versatile product that could address several specific needs at the same time: a pre-mixed product that could be used to form the shower pans while also repairing imperfections in the floors. Merkrete’s Sales Representative on the job, John McIntyre, said he immediately knew that Merkrete’s “Underlay-C was the perfect product for these requirements. Its versatility allows you to build up to 3/4” thickness and practically spread out to a feather edge. You don’t usually get that in a single product.”

Merkrete proved the perfect match for a specific challenge again considering the strength of the mortar it called for. “We used very large stone panels, which require a mortar with a super-high bondability that can handle the sheer weight of the panels,” said Killian. Merkrete 820 Merlite is a one-step polymer-modified lightweight setting adhesive for installing extra-large porcelain, ceramic tile and natural stone for both floors and walls, and can be used as thin or medium bed setting adhesive for stone. Merkrete proved it could hold its weight. 

In addition to the waterproofing membrane system the hotel required, Merkrete was the trusted source in providing high-performance, sustainable grout in the lobby and bar floors. “Our Pro Epoxy grout is a 100% solids epoxy compound developed for sanitary applications,” said Merkrete Sales Rep, Greg Meiklejohn. “It can be used for setting and grouting porcelain, ceramic and quarry tile, pavers, mosaics on horizontal and vertical surfaces. It produces a high-strength mortar that is stain resistant, impermeable, and shock resistant.”

As with most projects, one of the challenges in this project involved the fast-track timeline, so it was critical that Killian chose a company who would be able to get the products delivered and the job completed on time. “Fortunately for this project’s requirements, we have plants and distribution centers all over the country, so our turnaround time and ability to get our products there quickly were no problem,” said Meiklejohn.

With the Riggs Hotel having just recently celebrated its grand opening, guests flooded in to experience the fine culinary offerings and embrace the historical setting and incredible architecture Riggs has to offer. Located in the heart of downtown D.C., Riggs is ideally situated opposite the National Portrait Gallery and within walking distance of many of the capital’s must-see attractions including The White House, Capitol Hill, the National Mall and Memorial Park. Having been rejuvenated over the last two decades, Penn Quarter is having a moment, offering a host of innovative restaurants and bars. In the years to come, more renovations may take place, but thanks to ProFast Commercial Flooring, LLC and Merkrete, you can be sure the stone tiles will be standing strong.

Starnet Cancels 2020 Fall Membership Meeting

starnet logo


COLUMBUS OHIO (June 2020) – The Starnet board of directors has elected to cancel the 2020 Starnet Fall Membership Meeting scheduled for October 7-8, 2020 in Louisville, Ky.  The decision was made based on limitations in large group gatherings and corporate travel restrictions due to the COVID-19 pandemic.  Starnet will transform the planned live programs into virtual events throughout the month of October. 

“Despite our change of plans, Starnet offers numerous programs for our member and vendor partners to improve their business success,” said Mark Bischoff, president and CEO. “Over the next few weeks, the Starnet staff will be providing a thorough review of our ‘Partnering for Success’ infrastructure to preferred vendors as well as new innovative programs designed to enhance the success and profitability of members.  Despite the challenges in the marketplace, the Starnet members are focused on delivering results for our aligned manufacturing and service partners while meeting the needs of clients.”

For more information, visit www.starnetflooring.com

CERSAIE Postpones 2020 Fair to September 2021; Launches Schedule of In-Person and Virtual Events Starting this Fall

Cersaie logo


The organizers of Cersaie have worked hard to explore the possibility of holding an international level trade fair, but they have had to recognize that the general conditions determined by the COVID-19 emergency make it impossible to organisz an event that would come up to the show’s usual quality standards.

One of the key strengths of Cersaie is its international profile. One third of exhibitors are non-Italian companies from 40 different countries; more than 47% of attendees in 2019 (around 50,000) were international visitors. But although business activities have gradually been reopening in many countries during the two months since the original deadline for participation established in the program for 2020, many exhibitors and professional visitors have indicated that the global situation does not yet allow them to commit to the levels of investment and planning required to take part in Cersaie. Attention and respect for the interests of the global clientele who represent the show’s most important asset therefore prompted the decision to skip the 2020 edition.

Given the desire to continue to improve the quality and international value of the exhibition, attention is now focused on the next appointment of Cersaie 2021, which will be held in Bologna from 27 September to 1 October.

A packed program of events will be held during the fifteen months between now and the next edition of the show. Among the various physical initiatives, the Press Cafés will be presented on Monday, September 28 in Sassuolo, then on November 9, the Palazzo dei Congressi in Bologna will host a conference dedicated to the healthiness of ceramics in the design of residential and architectural spaces. These events will be accompanied by online activities focusing on topical issues for the world of ceramics and bathroom furnishings.

Ahead of the 2021 edition of the show, construction work is continuing on the Contract Hall, the space in Hall 18 dedicated to creating links between the world of ceramics and new product areas such as kitchens, outdoor design, indoor and outdoor finishes, lighting technology and home automation. It will also be the setting for Archincont(r)act, the area dedicated to high-quality world-class architectural firms.

Cersaie 2021 is also at work on another important new initiative: combining a renewed physical exhibition with an immersive digital experience aimed at promoting and expanding participation by exhibitors and visitors.

LATICRETE Kicks Off SPECTRALOCKⓇ 1 “Pick 1” Sweepstakes

One lucky winner will have the grand prize choice of a truck, a boat with a trailer or a once in a lifetime vacation

June 29, 2020, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched a prize promotion for its U.S. and Canadian customers (excluding Quebec) to celebrate the launch of SPECTRALOCK 1, the industry’s first pre-mixed, stain-proof grout with true epoxy performance. Now through the end of Dec. 2020, verified tile and stone installation contractors may enter the SPECTRALOCK 1 “Pick 1” Sweepstakes for a chance to win the grand prize to choose between a truck, a boat with a trailer or a once in a lifetime vacation. Monthly prizes will also be awarded, including a home theater, a Weber grill and a Patagonia prize package.

“Since launching SPECTRALOCK 1 earlier this year, it’s been of the utmost importance to LATICRETE that we give back to our loyal customers who helped us make SPECTRALOCK Grout the #1 preferred epoxy grout for over a decade*. The SPECTRALOCK 1 “Pick 1” Sweepstakes also allows us to give the grand prize of the winner’s choice, which makes it all the more special,” said Ryan Blair, LATICRETE Senior Product Manager – Grouts & Sealants. “SPECTRALOCK 1 offers all the benefits from the original SPECTRALOCK, but without the hassle of mixing, so we know our customers will like it just as much as, if not more than, its previous iteration.”

Launched in Feb. 2020, SPECTRALOCK 1 is the only pre-mixed grout in the market that meets and/or exceeds the ANSI A118.3 specification. It offers superior strength at 3,500 psi, the ability to be submerged and an extremely fast cure rate that allows customers to complete durable projects in less time than ever before. The grout also provides exceptional versatility and excellent color consistency, even with the most demanding applications. The easy-to-use, stain-proof formula is available in a wide variety of colors to match any design.

Prize Schedule: 

  • July – Stand Up Paddle Board
  • August – Wine of the Month Club Membership
  • September – Cutco Knife Set
  • October – Weber Grill
  • November – Patagonia Prize Package
  • December – Home Theater
  • January – “Pick 1” truck, boat with a trailer or once in a lifetime vacation

For entry and official rules with complete eligibility, prize descriptions, odds disclosure and other details, visit www.spectralock1.com.

*According to Clear Seas Research study findings.

Eugenio Megna founds ELM Surfaces, offering one-stop shopping and customized production for architectural surfaces

(Chicago, IL  June 2020) – Launched by Eugenio Megna, a former Fiandre executive, ELM Surfaces is a one-stop resource for tile that transcends residential and commercial, interior and exterior surface applications for today’s modern living spaces. ELM Surfaces thrives to assist and support the architectural and design community by providing multiple solutions with only one point of communication. 

Eugenio Megna, ELM Surfaces

With experience and knowledge of the architecture, design and construction industry, Chicago-based ELM Surfaces is a newly established tile distributor that offers a customer-centric approach to tile applications and product expertise. The company offers unique sources for custom manufactured products, interior and exterior finishes for both vertical and horizontal applications.

Led by the dynamic Eugenio Luigi Megna, ELM Surfaces offers distinctive tile resources for architectural projects that enhance lifestyle spaces, combining artistic design and high-tech surfaces with outstanding products and customer service. Megna has earned the reputation for building brand awareness and market share for Italian porcelain giant Fiandre in the U.S. where he served more than 10 years leading Sales & Marketing for Fiandre and its internal sales distribution team, Transceramica. 

Megna’s expertise in architectural surfaces, ceramic and porcelain Italian tile, market trends, product sustainability and anti-bacterial properties, ventilated facades, gauged panel installation solutions, and direct contacts with manufacturers provides him with the perfect foundation to establish his own tile distribution company.

ELM Surfaces features an array of innovative product portfolios from its world-class partners, including:

  • Iris Ceramica’s large format high-tech porcelain panels and porcelain ventilated facades
  • Stile engineered wood flooring
  • Cerasarda handmade terra-cotta tiles from the coast of Sardinia, Italy
  • Artistic porcelain and ceramics from CIR- Gruppo Romani
  • Ranieri natural lava stone sourced from the Amalfi coast
  • Handmade concrete tiles from Miami-based Architectile, and
  • Commercial -rade LVT from Trinity Surfaces.

ELM Surfaces incorporates tile design and specification, installation know-how, and project management services as part of a new business model to provide in demand tiles and services all under one location.

“What sets us apart, is our expert advice to the A&D community in specifying the right material for a specific application based on the tile’s physical properties,” said Megna. “I’m confident that our clients will be supported with the highest level of product expertise and customer service.”

One of the company’s hallmarks is developing strong connections with the A&D community.

“ELM Surfaces is built on our loyal client relationships, dedication and rapport that we have built together with our long-standing customers,” said Megna. The ELM Surfaces team includes: Kelsey Arrington, Customer Service and Operations Manager, and three Architectural Sales representatives: Nicole Grieco, Ed Gadomski and Tristin Eck. 

About Eugenio Megna

Previously the U.S. Director of Sales & Marketing for Fiandre and Transceramica, Megna has a 15-year successful track record working with an impressive list of architects, interior designers, general contractors and commercial real estate developers. He received a Master’s degree in Sales & Marketing from IULM University in Milan. 

About ELM Surfaces

ELM Surfaces supports the creative vision of architects and designers with an expansive array of design possibilities and material selection, along with field support, managing quality control, ordering, logistics and delivery. ELM Surfaces represents tile manufacturers both in Italy and the U.S. Founded in 2019, ELM Surfaces focuses on the specification of architectural surfaces for new construction, remodels, commercial real estate projects including, hospitality, healthcare, office buildings and educational facilities. The company’s services and product distribution are available across the U.S. For more information or to request an appointment visit www.elmsurfaces.com and follow us on Instagram and Pinterest @elmsurfaces

LATICRETE’s “Rapid Recovery” Awareness Campaign Provides Fast-Acting Solutions for a Rebounding Construction Industry

Leading manufacturer provides the recovering economy with nearly 100 rapid curing and multi-function solutions to finish construction jobs faster with less manpower

June 24, 2020, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched a new awareness campaign to combat the tightening timelines of a construction market working toward recovery. Through a focused effort toward educating installers and contractors on a broad array of the company’s high-performance rapid solutions, LATICRETE will help to get construction and following trades back to work and delayed projects back on track. Approximately 100 installation accelerating products for tile and stone, surface preparation, resinous and decorative flooring, shower installation systems and more have been carefully compiled and categorized in a central online hub for easier access and selection.

“Now more than ever, speed and the safe return to work are required to help us all rebound from the challenges caused by the COVID-19 pandemic. While the construction industry is being forced to play catch-up with compressed schedules and controlled jobsite access, LATICRETE is providing enhanced education and awareness of its rapid solutions to allow our customers to finish jobs faster and with less manpower. LATICRETE has rapid curing versions of many of our most popular products that help accelerate installation steps and multifunction products that eliminate some steps altogether,” said Spencer P. Maheu, LATICRETE Director, Product Management.

Fast-acting solutions include the SUPERCAP system, a premium self-leveling underlayment (SLU) that delivers perfectly flat floors three to four times faster than with small bag, small pump mixing. When moisture mitigation is needed before placing an SLU, VAPOR BAN™ Primer ER is both a premium moisture barrier and primer for SLUs, turning two steps into one. It is the fastest product on the market, helping contractors shave days off schedules and allowing following trades to get back to work faster. Pre-formed shower systems, which can save days on shower installations, are also available. HYDRO BAN Quick Cure Waterproofing Membrane, for instance, is a waterproofing membrane that boasts an impressive 30-minute dry time. For tile and stone applications, 253R Gold Rapid is a fast setting grout mix that can reduce a comparable installation from 24 hours to two to four hours. Another option is PERMACOLOR Select, an advanced high performance cement grout that offers the industry’s first dispensable dry pigment solution for tile and stone installations and works in three hours.

Multifunction solutions with two-in-one and three-in-one functions can effectively shave days, or even weeks, off schedules. These proven formulations work overtime and include 125 TRI MAX, which is a three-in-one product for crack isolation and sound reduction. The SPARTACOTE™ line of resinous and decorative flooring includes several solutions that offer fast return to service with minimum downtime and customizable, beautiful aesthetics. These seamless, nonslip, durable antimicrobial coatings can withstand heavy foot traffic, require low maintenance and resist stains and chemicals.

In addition to providing full technical and warranty support, LATICRETE offers free e-learning via LATICRETE University. Professional contractors can easily access industry and product information in short segments from the comfort of their home or office anytime. LATICRETE has the broadest range of installation accelerating products in the industry and all are in stock and ready to ship. For more information and a full list of the above and other LATICRETE rapid solutions, visit: laticrete.com/rapidrecovery.

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