2018 Coverings Feature – MAPEI: A Tour of Atlanta


Atlanta’s culture, architecture and urban design have come together to produce a city on the cutting edge. With Coverings 2018 set here, it’s a good time to “take a tour” of some of the newest residential and commercial projects in the South’s hottest city. MAPEI’s full system of products were used to waterproof, level, strengthen and add elegant finishes to five fabulous new projects shown here. 

The Arbor interior pool.

The Arbor at BridgeMill
Canton, Ga.

The Arbor at BridgeMill is a luxurious new senior living community. The expansive campus offers state-of-the-art residences totaling 28 private cottages, 130 resort-style apartments and an exciting range of on-site amenities. Aspire Development Partners designed the community to accommodate retiring baby boomers, empty-nesters and previous homeowners who would like the assistance senior facilities provide without losing independence. 

The Arbor cottage kitchen and backsplash

Each of the spacious cottages features an open-concept floor plan, resort-style living rooms, walk-in closets, walk-in showers, and supportive carpet in the bedrooms. The multi-entryway bathrooms feature barrier free, zero-entry, walk-in showers to eliminate incidence of falls or slips. 


The installation team used Mapelastic AquaDefense to waterproof showers along with Mapelastic CI for crack isolation. To set the sand-colored 13” x 13” Daltile Cove Creek tiles in the showers, Ultraflex LHT provided premium performance for a non-sag, non-slump

The Arbor zero entry shower

installation. To grout the shower walls, Pro Floors installers used Ultracolor Plus FA in Pewter for its efflorescence-free application. 

The serene glass tile backsplash was set with Adesilex P10 in each cottage kitchen. Commercial kitchens were set with 8,000 sq. ft. of 8”x 8” Quarry textured tiles from Daltile, using Ultraflex LHT and grouted with Kerapoxy CQ. Moisture issues were solved by using Planiseal MSP, a moisture-control membrane and self-leveling primer with fast track technology. Differentials with foundation walls in pool areas were resolved with Mapecem Quickpatch.


Hanover Buckhead Village
Atlanta, Ga.

Top: Buckhead kitchen backsplash
Bottom: Buckhead bathroom floor

Hanover Bulkhead Village is uniquely located in the most prestigious residential location in metro Atlanta for affluent singles and city dwellers. It rises 21 stories, with 350+ units including penthouse suites, a state-of-the-art fitness center and many premier amenities. The luxuriously curved tower was developed by the Houston-based Hanover Company and designed by architectural firm Solomon Cordwell Buenz of Chicago.


Installers used Ultraflex LHT to set large 24” x 48” white and gray marbled Calacatta Thorntree tile on walls, floors and the grand staircase in the impressive lobby. The installation crew first prepared the subfloor with Mapeguard UM. Large format 12” x 24” EuroMarmo Calacatta porcelain tiles were set with Ultraflex LHT, and grouted with Ultracolor Plus FA in Frost on bathroom walls, floors and the kitchen backsplash. In a unique and unconventional move, the entire complex utilized Ultraflex LHT mortar to set the condo number markers outside of each residence.

Piedmont House
Atlanta, Ga.

A full system of MAPEI products were used to construct this impressive new high-rise tower in Midtown Atlanta. The living area begins on the seventh floor, sitting atop a six-story parking garage, giving all units a spectacular view of Piedmont Park and the surrounding areas of midtown Atlanta. The complex, designed by Rule Joy Trammell + Rubio, LLC, includes premium amenities on the seventh floor and a second amenity space on the 22nd floor rooftop.

All the tile and wood flooring was installed with MAPEI products. In the urban-inspired lobby, Ultraflex LHT was used to set contemporary 12” x 36” Borneo blue tiles on the entry walls as well as large-format Concreteback Lappato black and Lappato white floor and wall tiles flown in from Spain. Strada Mist Ultraflex LHT was the mortar of choice to set the Veincut Marble polished mosaic tiles; they were grouted with Ultracolor Plus FA. Bathrooms floors and walls were tiled with 12” x 24” Interceramic Porcelain Pewter tiles, using the same products.

A big draw to utilizing MAPEI products was the full system offerings of mortars, grouts, adhesives and self-levelers. “The floors had several flaws when poured, so we used MAPEI products to level them out,” said contractor Sam Munsi. “I’m a big proponent of using all the materials on the job from one brand. When [there is an issue], I want to be able to call one person. This is why I look for full systems like MAPEI.”

Piedmont house bathroom

Piedmont house kitchen

Mercedes-Benz USA Headquarters
Atlanta, Ga.

The three-story, 200,000-sq.-ft. Mercedes-Benz USA Headquarters under construction will house all corporate functions. MBUSA President and CEO Dietmar Exler explained that “the idea of the building is cooperation and working together.” The emphasis on creating communal work areas led the architect Gensler to design exposed offices and collaborative workspaces in multi-functional rooms.

Installers chose Planipatch and Ultraplan 1 Plus to flatten the substrate and level the floors. Keracolor S in Avalanche was used to grout white 6” x 36” Starker Porcelain tiles by Unicom in the building atrium, which doubles as a cafeteria and informal meeting area, as well as the area leading to the adjoining commercial kitchen. Keracolor S was also applied to marbled floors, walls, mosaic tiles in showers and the backsplashes in break rooms. 

Mercedes-Benz USA Headquarters

Nine15 Midtown
Atlanta, Ga.

As part of the revitalization of downtown Atlanta, the historic city is seeing a resurgence of new shops and luxe residential communities. Nine15 Midtown apartments fit right into the walkable landscape of the area’s mixed-use developments, with a design that emphasizes green living (the complex is on track to becoming LEED Certified).

As part of the green vision, interior walls were limited, allowing the kitchen to seamlessly merge into the living room. Floor-to-ceiling windows, airy cloud-colored walls, wood-look tile in Pepe Root hues and glass mosaic backsplashes transform the combined space into a breathable indoor-outdoor experience.

For surface preparation, MAPEI’s 4-to-1 Mud Bed Mix was used in the showers in conjunction with Mapelastic AquaDefense to waterproof the tub surrounds and showers. Ultraflex 2 anchored tiles from Shaw Floors’ Elegance collection, resulting in a glossy and sleek finish. Installers used Adesilex P10 to set the translucent Random linear mosaic tiles by Elysium in the kitchens and bathrooms. For the finishing touch, UltraCare Grout Sealer provided protection against common stains without altering the color of the grout joint. 

Nine15 Midtown

“Let’s Talk Turkey” Regarding Ceramic Tile Trends at Coverings

Turkishceramics will be showcasing its newest products during Coverings 2018 in Atlanta, May 8-11 at the Georgia World Congress Center. These will include tile products beautifully emulating stone, wood and other natural elements from many manufacturers.

Turkey has a long tradition of producing ceramic tile materials… dating back roughly 8,000 years. In 2017, Turkey ranked third in ceramics tile production throughout all of Europe and ninth in all the world. Last year, Turkey exported $552 million US of ceramic tiles and $231 million of ceramic sanitary ware. Germany was the number one importer of Turkish ceramic products; the USA ranked second in ceramic tile and fifth sanitaryware. Today, Turkey is an accepted world leader in the global ceramics industry today due to its abundance of natural resources, high quality ceramic products, innovative design… and, fair business practices. The following companies will be exhibiting at Coverings:

Bien Seramik Booth #8717will be introducing its large-sized products and special collections prepared specifically for the US market at Coverings 2018. These materials include 6” x 36”, 32” x 32”, 24” X 48”,  (15 x 90cm, 80 x 80cm and 60 x 120 cm) sized floor tiles… and, wall tiles offered in a 16” x 46” (40 x 120cm) sized format.

Ege Seramik BOOTH #8621will be featuring “Antwerp,” a sophisticated, glazed porcelain collection characterized by an exquisite matte finish. Available in four earth tones (beige, brown, grey and anthracite) and two sizes (12” x 24” and 24” x 24”), the product has been designed to appear as a mixture of concrete and natural stone. “Suitable for both residential and medium traffic commercial applications, the demand for glazed porcelain tile products in larger formats continues to be in demand worldwide,” stated Semih Susleyen, Sales Manager of Ege Seramik America.  “Products emulate the look and texture of wood, concrete and stone flooring.  Most everyone who sees these products cannot believe they aren’t made of natural stone, wood or poured concrete!”

Seranova Ceramics Booth #5352has introduced its FLORIDA COLLECTION; the firm’s newest series is characterized by the phrase, “where the earth meets with designs.” Tile produced has very sharp, modern lines and additionally, has been designed to have a distinctive, natural wood look. Sizes offered are 8” x 48” (20 x 120 cm) with alternative finishes, Beige, Blue, Grey & White.

TERMAL SERAMIK  Booth # 5161In 2017 Termal Seramik debuted “Porcelain Parquet” wall tiles in sizes  6” x 24” , 6 x 36”, 8 x 48” (15 x 60, 15  x 90, 20 x 120cm) and porcelain floor tiles sized 24” x 24” (60 x 60cm) with beautiful new natural stone looks . The firm has made major investments, enlarging its capacity in 2018, expanding its production with new product sizes, such as 24” x 48” and 18” x 36” (60 x 120, 45 x 90cm) using Lappato production technology.

Yurtbay Seramiks Booth #5330  With an accomplished branding culture, Yurtbay Seramiks always introduces a new series when participating at Coverings. Considering that the American marketplace is the firm’s second largest export partner, Yurtbay brings to Coverings 2018 strategically developed new product lines including De Lorem, Larix, Core, Betokent, Mat & Bright Series, Nuvola, Pine, Style and Columbus. These new materials all reflect an inspiration from nature, and are offered in a myriad of sizes.  Show attendees will see delightful products ranging from attractive wood and concrete “looks” to durable countertop materials. Yurtbay takes its direction from its love of design, keeping in mind modern trends specified by the professional and selected by the consumer.

Usak Seramik – Booth #5338

Usak’s Black Marble and Muğla White







Additional Turkish Manufacturers exhibiting at Coverings 2018:

Akgun (Duratiles) – Booth #1011



Vitra – Booth #B140



Turkishceramics is a group for ceramic manufacturers and exporters in Turkey. Representing over 30 individual companies, the group’s mission is to raise awareness of Turkish ceramics abroad and communicate the quality of Turkish ceramic sanitary ware and tiles. Ceramic production in Turkey has a long history and rich tradition, with the first ceramics being created in Anatolia over 8,000 years ago. Turkish ceramic producers are proud to continue this tradition of innovation today with a creative approach and a broad range of products for both the professional and consumer markets.

Twitter: @landofceramics

Website: www.turkishceramics.com


Rukiye Yarbay | E: [email protected]| T: +90 (312) 447 27 40 / 125


LATICRETE Moves Industry Forward with New Product Offerings Showcased at Coverings 2018

Innovative product solutions include a radiant floor heating system with the world’s first heat conductive thin-set additive

LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, will give Coverings attendees a first-hand look at the company’s latest flooring solutions, including the revolutionary electric radiant floor heating system, STRATA_HEAT™, which includes the world’s first heat conductive additive utilizing Thermal Diffusion Technology™. Located at Booth 7213, LATICRETE will also exhibit the new READY-TO-USE™ Grout, HYDRO BANⓇ Cementitious Waterproofing Membrane, HYDRO BAN Quick Cure, Quick Cure Mortar Bed, STONETECHⓇ Epoxy Grout & Haze Coating Stripper, STONETECH Quartz & Porcelain Tile Sealer, STONETECH Quartz & Tile Cleaner and PRIME-N-BOND™. PERMACOLORⓇ Select and 257 TITANIUM™ will also be featured.

“Our team of scientists, engineers and product developers have put in a lot of hard work to produce everyday solutions for the construction industry to address growing market trends such as tiny homes,” said LATICRETE Sr. Manager, Marketing Communications Maria Oliveira. “As part of Coverings’ ninth annual Installation Design Showcase (IDS), various LATICRETE® products including the complete STRATA_HEAT system will be installed live in the ‘Smart Modern Living’ tiny home on site.”

In addition to STRATA_HEAT, the ‘Smart Modern Living’ tiny home will utilize HYDRO BAN Board, the HYDRO BAN Shower System, PERMACOLOR Select, 4-XLT, TRI-LITE™ and LATASIL™. The IDS tiny home exhibit will be displayed the entire duration of the trade show at Booth 8804 in Hall C.  



READY-TO-USE Grout is an advanced professional-grade, ready-to-use premixed grout that delivers superior color consistency combined with excellent stain resistance. READY-TO-USE Grout is ideal for interior re-grouting applications involving ceramic tile, glass tile and stone. In addition to its non-sag formula, READY-TO-USE Grout inhibits the growth of stain-causing mold and mildew in grout joints and does not require sealing.

HYDRO BAN Cementitious Waterproofing Membrane

HYDRO BAN Cementitious Waterproofing Membrane is a single-component, polymer-fortified cement-based waterproofing material that mixes with water. This product can be used to waterproof walls and floors in bathrooms, kitchens, swimming pools, water features and fountains, balconies and terraces over unoccupied space. It can also be used to waterproof all common building substrates that require protection from water exposure.

HYDRO BAN Quick Cure

Designed for both commercial and residential tile installations, HYDRO BAN Quick Cure creates a continuous waterproofing barrier with outstanding adhesion to metal, PVC, stainless steel and ABS drain assemblies. Thanks to its rapid-drying properties, HYDRO BAN Quick Cure allows for floor testing within 30 minutes and a faster return-to-service. HYDRO BAN Quick Cure features WetCure Technology, which allows it to cure even in cold or damp environments.

Quick Cure Mortar Bed

Quick Cure Mortar Bed is a rapid-setting, polymer-fortified thick bed mortar that allows for foot traffic and walkability in as soon as 30 minutes for mortar bed and shower system installations. Quick Cure Mortar Bed is versatile for use in both interior and exterior applications, wet or dry applications, bonded and non-bonded thick bed mortar applications, shower systems and concrete repairs, to create a continuous waterproofing barrier with outstanding adhesion. When combined with HYDRO BAN Quick Cure, Quick Cure Mortar Bed provides the fastest mortar bed shower system install in the industry.


The STRATA_HEAT electric radiant floor heating system includes the world’s first heat conductive thin-set additive that utilizes Thermal Diffusion Technology to uniformly distribute heat through the adhesive to eliminate cold spots and quickly achieve the desired floor temperature. The system also includes an innovative high-performance floor heating wire, an uncoupling mat and a Wi-Fi enabled thermostat. The advanced system transfers heat faster than standard floor heating products on the market to reduce energy costs and provide customers with the most customizable floor heating experience imaginable.


PRIME-N-BOND is a versatile primer designed to enhance the performance and mechanical bond of mortars to a variety of smooth or low-absorptive substrates to which adhesion may be difficult. PRIME-N-BOND is low VOC and does not emit a strong odor, making it ideal for use in interior or occupied areas. Additionally, PRIME-N-BOND allows for faster preparation because it does not require mixing, which can save contractors time and money on the jobsite.

STONETECH Epoxy Grout & Haze Coating Stripper

STONETECH Epoxy Grout & Haze Coating Stripper is the newest heavy duty specialty cleaner within the STONETECH line of products. The fast-acting, non-runny gel solution is able to dissolve epoxy grout haze and coatings such as varnish, lacquer, sealer, wax, paint, polyurethane and acrylic in 10 minutes or less, even if the residue has been present for more than a week.

STONETECH Quartz & Porcelain Tile Sealer

STONETECH Quartz & Porcelain Tile Sealer is a premium water-based sealer that acts as a preventive against oil and water-based stains. In addition to protecting engineered quartz, stone and tile surfaces, STONETECH Quartz & Porcelain Tile Sealer can also be used as a pre-grout sealer to prevent potential staining on porcelain tile. This product is low odor, non-flammable and meets state and federal VOC requirements, making it safer for installers to work with and more environmentally friendly than solvent-based sealers.   

STONETECH Quartz & Tile Cleaner

STONETECH Quartz & Tile Cleaner is a premium, water-based solution that is gentle and effective enough to clean and remove light stains without harsh chemicals that can harm or dull the surface. The easy-to-use product gives off a clean, fresh scent and does not require any dilution. After spraying STONETECH Quartz & Tile Cleaner directly on the surface, the mess can be wiped away without the need to rinse with water.


257 TITANIUM is a lightweight, high-performance thinset mortar designed to function as the optimal choice for installing Gauged Porcelain Tile (GPT) and Gauged Porcelain Tile Panels/Slabs (GPTP) in commercial, residential and industrial applications. 257 TITANIUM is silica sand-free to fully comply with Occupational Safety and Health Administration’s (OSHA) new workplace standards that limit the amount of respirable crystalline silica dust on the jobsite. This contributes to the product’s easy-to-spread creamy consistency and ease of troweling.


PERMACOLOR Select is an advanced high-performance cement grout that offers the industry’s first dispersible dry pigment solution. Designed for optimum performance on all types of residential and commercial installations, PERMACOLOR Select is able to withstand the most demanding exterior or interior applications with ease.


TRI-LITE is a high-performance, tri-purpose mortar designed for large and heavy tile, thin-bed and wall installations. Due to its lightweight formula and smooth, creamy consistency, a 30 lb (14.6 kg) bag provides the same coverage as a 50 lb (22.6 kg) bag of traditional mortar.


HYDRO BAN Board is lightweight, easy-to-install, ready-to-tile wall board designed for bonded tile or stone installations. It is made with a waterproof high-density extruded polystyrene core and a waterproof membrane on both sides to give triple protection from water and vapor intrusion.

HYDRO BAN Shower System

The HYDRO BAN shower system includes an expansive line of pre-sloped and linear shower pans, niches, seats and benches made with a high-density polystyrene core. Linear and square drains are available in multiple standard and custom sizes and finishes, including a tile-in option to match almost any design. LATICRETE shower systems also provide accessories to offer customers everything needed for a flawless shower installation, backed by the industry’s best warranty.


4-XLT is a multi-use, polymer-fortified adhesive mortar designed with excellent non-sag performance for large and heavy tile installations. 4-XLT features a smooth and creamy consistency and can be built up to .75 in (19 mm) thick without shrinkage. Additionally, this product not only exceeds ANSI A118.4 and 118.11 Shear Bond Strength Requirements, but also meets the “Extra Heavy” rating per ASTM C627.


LATASIL is a high-performance, one component sealant designed for both interior and exterior ceramic tile and stone applications. LATICRETE is entirely made up of silicone and is an ideal installation material for swimming pools and other wet areas, as well as expansion joints in residential and commercial projects.


Tuesday, May 8th

11:30 a.m. – 12:00 p.m. STRATA_HEAT

4:30 p.m. – 5 p.m. HYDRO BAN Quick Cure and Quick Cure Mortar Bed

Wednesday, May 9th

10:00 a.m. – 10:30 a.m. PERMACOLOR Select

3:30 p.m. – 4:00 p.m. STRATA_HEAT

Thursday, May 10th

1:00 p.m. – 1:30 p.m. STRATA_HEAT


Tuesday, May 8th

10:00 a.m. – 6:30 p.m. ‘Smart Modern Living’ Tiny Home Exhibit

Wednesday, May 9th

10:00 a.m. – 5:30 p.m. ‘Smart Modern Living’ Tiny Home Exhibit

Thursday, May 10th

10:00 a.m. – 5:30 p.m. ‘Smart Modern Living’ Tiny Home Exhibit

Friday, May 11th

10:00 a.m. – 3:00 p.m. ‘Smart Modern Living’ Tiny Home Exhibit



FILA Solutions, a leader in the manufacturing of surface treatment, protection and maintenance products for ceramic tile and natural stone, will be featuring the high-performance protective treatment, FILAMARBLE AID, during Coverings,

​America’s​​ largest ceramic tile and natural stone trade exposition in Atlanta, Georgia, May 8-11, 2018.

One of Coverings’ most popular features​ ​are live “how-to” classes​,​ offer​ing​ attendees up-close look​s​ at how top contracting pros handle ​various tile installation​ challenges​. Attendees see exactly how to install new products and learn techniques to make​ their​ tile and stone installation​s​ ​even ​more successful.

On Wednesday, May 9th at 4:00pm, Hall C, Booth #7201, attendees can observe ways to protect acid sensitive stone, travertine, limestone and marble against acid attack, alkaline cleaners and stains.

 FILA Solutions will be showcasing its innovative protectant… FILAMARBLE Aid.  Attendees can see first-hand how FILAMARBLE AID’s Unique Micro-Coating Technology delays the reaction of acids found in food, drinks, cosmetics and household cleaners.

​V​arious staining agents will be put to the test. Distributors, retailers, fabricators, contractors, installers, architectural and design professionals, as well as builders and remodelers​ ​will not want to miss this ​unique ​presentation.

 Meet the experts of FILA Solutions at Coverings; see FILA’s full line of care and maintenance products at ​Coveings’ ​Booth #2703.

For more information, call FILA Chemicals USA Corp at #305-513-0708 or visit http://www.filasolutions.com/usa.

May 5th: Give Grandly 5 in 5


Give Grandly! is an opportunity for supporters of our local creative economy to donate to the annual CLAY Festival, now in its 7th year. In addition to the excellent workshops, lectures, exhibits and activities, there is a new business skills one week workshop for entrepreneurs in any creative discipline. Donate now to make a contribution to the creative economy of Silver City.
Give Grandly! is a powerful and dynamic 24-hour, online giving event that connects donors to their community’s nonprofits and the causes they believe in. Community members are given the chance to find and support an organization(s) whose mission aligns with their passion and interest. In our rural southwest we depend on the work of nonprofits to provide services that for-profit companies provide in urban areas. Our very lifestyle here depends on our nonprofits.
Give Grandly! is a one-day giving challenge to raise funds for local causes. Money raised here, stays here.
7th St. and Bullard St., Silver City, NM 88061
Event will be held next to the Farmers’ Market downtown.
May 5, 2018 from 8:30 am to 2:30 pm
You can schedule a donation now on the Give Grandly website.

HTC expands DURATIQ™ line with entirely new grinder

Power and versatility in a compact format

Introducing the DURATIQ™ 5

HTC – innovator in floor grinding – is now adding an entirely new DURATIQ 5 to its award-winning DURATIQ line of grinders. The DURATIQ 5 has a grinding width of 20 in (515 mm) and is available in two models – one with a motor rated at 3 hp (2.2 kW) and the other at 5 hp (4.0 kW). Both models have an entirely new design with the focus on ease of handling and power, which are key factors in this popular machine segment. At the same time, the DURATIQ 5 boasts features that are unique for its size.

The DURATIQ 5 models will replace the ever-reliable HTC 420 and HTC 500.

Below are just some of the 75 new features on the DURATIQ 5:

Digital control panel provides full control of the DURATIQ 5’s capacity and functions, unmatched by any other grinder of this size
New grinding head, hermetically sealed and dustproof for maximum reliability
Effective and energy-efficient motors for higher grinding performance
Modular chassis and grinding head with quick couplers for easy transport and optimal handling
Mist Cooler System increases productivity 78%  
Easytohandle weights enable three different grinding pressures
20 different handle settings for optimal ergonomics

With its compact dimensions, the machine is suitable for both small and medium-sized surfaces. HTC’s assortment includes more than 120 compatible tools, making the DURATIQ 5 a very versatile machine. It can handle everything from grinding concrete and other rough surfaces to polishing natural stone and sanding wooden floors. The DURATIQ 5 has been developed from the ground up by HTC’s own R&D department based on the same technology as its big brothers, the DURATIQ 6 and 8. Because of the precise yet extremely robust design of every component, the service interval is an impressive 1,000 hours.

Joe Taylor, HTC’s USA Director of Marketing summarizes his thoughts on the launch:

“We’re proud to continue the progression of development from the popular HTC 420 and 500, and to again offer our customers a more powerful yet ergonomic machine. The Duratiq 5’s digital control panel provides operators with an overview of the machine’s performance and functions in an entirely new way. We’re confident that the insights provided by the new controls will benefitoperators with improved efficiency and confidence. We’re tremendously proud of how our R&D department has succeeded in applying the technology developed for our larger models and adapting it to this new compact format.”

Discover the advantages of DURATIQ grinders at www.duratiq.com.



Heavy-duty cutting, impressively durable design, easy starts and comfortable handling – all in one easy-to-handle package, guaranteeing efficiency and increased performance. With the new K 770 power cutter, Husqvarna takes yet another step towards the perfect cut.

How can you improve on perfection? How can you make a product, appreciated all around the world even more iconic?

The answer is fairly simple. You just make it even better – more powerful, easier to handle and even more convenient to maintain. In this case, the task at hand was based on a half a century’s worth of experience, provden technology and technical expertise. It was, after all, Evald Carlsson who in 1958 invented the very fi rst power cutter by modifying his chainsaw when he replaced the chain with a cutting disc and a drive belt.


The rest, as they say, is history. And a fairly auspicious one at that. The evolution of the Husqvarna power cutter range has been met with approval from professionals all around the world. Professionals who appreciate equipment that delivers power and performance and a truly user-centric approach to designing heavy-duty machines.


And now, true to our heritage and tradition, the time has come to present yet another landmark in power cutting – the K 770. Progress and heritage – hand in hand – in one hard-to-beat package of operational perfection. Fit the blade. Fill the tank. Prime, choke and pull the cord. That’s all it takes. And then it’s all about enjoying the power of the 74cc engine, the massive torque, the 5 in (125 mm) cutting depth and the efficiency of your choice of blade.


When it comes to productivity, Husqvarna K 770 plays in its own league thanks to the high power-to-weight ratio. The exclusive design increases the exactness and the force of the cut, while the low weight and the vibration-damped chassis ensure comfortable handling during long, productive work shifts. The spring-loaded, semi-automatic SmartTension™ technology makes it easy to ensure that the drive belt is always kept in the correct tension, ensuring optimal power transmission as well as maximum life of the belt. And thanks to the new heavy-duty cutting arm with three-bolt joint, longevity and durability is guaranteed in all conditions.


Safety and ergonomics have been at the core of our design philosophy ever since the beginning. So, in order to provide Husqvarna users with the best and most efficient cutting experience, we’ve designed the comprehensive Power Cutter User Guide, a digital hub containing instructional videos, know-how and educational material that will help both experienced as well as first time users.


Husqvarna is thoroughly committed to our customers, and to the demands of their tasks. In everything we do, we focus on simplifying their projects, making it easier, faster and safer to get the job done. With this ambition firmly in focus, we’re now proud to present our latest addition to cutting perfection – the K 770.


Displacement, cu in (cc) 4.48 (74)

Engine power, hp (kW) 5 (3.7)

Blade diameter, in (mm) 12/14 (300/350)

Max cutting depth, in (mm) 4/5 (100/125)

Weight, excl. fuel & blade, lbs (kg) 22 (10) 


Be sure to check out our video featuring a day in the life of a K 770 – https://www.youtube.com/watch?v=Czwbq9K10FA


Additional online resources:

Features/Benefits – https://k770.husqvarnacp.com/int/

Product Page – https://www.husqvarnacp.com/us/machines/power-cutters/k-770/967682101/


For more information, please contact:

Cate Stratemeier, Project Manager – Marketing & Media

[email protected]



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Crossville Announces In-Booth & Show-Wide Education Sessions at Coverings

Hosting at Booth 7654 and Beyond with Topics Focusing on Design Trends and Technical Information

—Follow @crossvilleinc on Facebook—

CROSSVILLE, Tennessee — Domestic tile manufacturer Crossville will be offering unique education opportunities at Coverings, including informative sessions live at Booth #7654 as well as sessions offered as part of the show’s education schedule.

Crossville’s In-booth Educational Sessions

Crossville will be offering educational sessions at the company’s booth, #7654, throughout the show. These sessions will address latest trends in commercial and residential design, as well issues related to technical performance and installation. For anyone unable to attend Coverings in person, the Crossville in-booth sessions will be broadcast via Facebook Live.

Note that all times listed are Eastern.

Mix It Up with Crossville – Tuesday, May 8, 2:00-2:30 p.m.
Explore Crossville’s latest products and a colorfully coordinated strategy with Terri Marion

Retro Active 2.0 Revealed – Tuesday, May 8, 3:00-3:15 p.m.
Crossville shares its latest line of tile and the ingredients that make this line so very special

Now and Then: Bold Blends take on Tradition – Wednesday, May 9, 11:00-11:30 a.m.
Crossville hosts a panel discussion with designers Denise McGaha and Michelle Workman

KBTribeChat: Tile Trends – Wednesday, May 9, at 1:00 p.m.
A Twitter-based discussion for professionals in the kitchen and bath design industry

The Technical Side of Bold Blends – Wednesday, May 9, 2:00-2:30 p.m.
Crossville’s Technical Team gives you the know-how to work across tile lines

Bold Blends: Influences in Commercial Design – Thursday, May 10, 10:00-10:30 a.m.
Crossville hosts a panel discussion with designers Shelly Attila and Louise Labus Collins

The Story of Porcelain Panels – Thursday, May 10, 11:00-11:30 a.m.
Crossville’s Porcelain Panel Case Studies tell a whole new design story for tile

Beyond the Booth Sessions

In addition to the in-booth sessions, members of the Crossville team are participating in Coverings education sessions throughout the show.

Crossville’s VP of marketing Lindsey Waldrep will represent the North American pavilion in the Global Tile Trend panel discussion hosted by the show taking place on Wednesday, May 9, at 9:30 a.m. at B309.

Noah Chitty, Crossville’s director of technical services, will be part of informational sessions focused on the latest in tile standards and the gauged porcelain tile panel category.
* Understanding Tile Installation and Product Standards and How to Apply This to Your Installation Projects on Tuesday, May 8, from 3:00-4:00 p.m. in B406
* Gauged Porcelain Tile – Inside the Product and Installation Standards on Thursday, May 10, from 1:30-4:30 p.m. in B206

Irene Williams, owner-principal of Crossville’s PR firm Msg2Mkt, will be talking about various social media tools for customer connections.
* Coverings Connect Byte Session: Pay to Place – Facebook Advertising on Tuesday, May 8, from 12:30-1:00 p.m. and on Thursday, May 10, from 1:30-2:00 p.m. in the B-C Connector
* Coverings Connect Byte Session: Pin to Win – Pinterest’s Power for Your Biz on Tuesday, May 8, from 1:30-2:00 p.m. and on Thursday, May 10 from 12:30-1:00 p.m. in the B-C Connector
* Coverings Connect Byte Session: Fireside Chat – Social Media for Business on Wednesday, May 9, from 12:30-1:00 p.m. and on Friday, May 11, from 12:00-12:30 p.m. in the B-C Connector
* Coverings Connect Byte Session: Quick Tips to Conquer Content Marketing on Wednesday, May 9, from 1:30-2:00 p.m. and on Friday, May 11, from 11:00-11:30 a.m. in the B-C Connector

Attendees can register for free at coverings.com.

Crossville Collections Installed in Recently Dedicated Specially Adapted Smart Home Built by the Gary Sinise Foundation’s R.I.S.E. Program for a Wounded Veteran and His Family in Iowa

As the exclusive tile supplier for the Gary Sinise Foundation’s R.I.S.E. program (Restoring Independence Supporting Empowerment) program, Crossville is honored to have contributed all the tile for the specially adapted smart home for U.S. Navy Explosive Ordnance Disposal (EOD) Tech Taylor Morris and his family. The house was dedicated in a ceremony on April 5th in Iowa.

“It’s exciting to know a deserving wounded warrior and his family are enjoying the comforts of a brand new, specially adapted smart home—and that our tile is a part of their everyday surroundings,” shares Lindsey Waldrep, Crossville’s vice president of marketing. “The tile options specified for EOT Tech Morris’ home are not only beautiful but also practical for a busy family.”

More than 1,800 square feet of Crossville tile was installed in the master bath, the guest bath, and the mudroom/sunroom. BK Flooring of Cedar Falls, Iowa was the installer for all the tile, as well as the wood flooring, for the Morris home.

The master bath floor and shower feature Crossville’s Moonstruck collection in the Kosmos hue, a color that beautifully incorporate sandstone-textures and rich striations reminiscent of ancient native rock formations. The style helps to create a relaxing, neutral-toned space. In addition, the design team specified Yin + Yang for the shower floors. This specification adds a sense of balance with its mix of shape and sizes and offers the slip resistance required for wet area applications.

The designer also specified Moonstruck in Kosmos for the guest baths. In the mudroom/sunroom, the Moonstruck collection in Gemini provide a natural, rugged aesthetic and offers the lasting performance desired for such a busy area of the home.

“Our tile collections are a beautiful fit for this unique home, both in terms of its aesthetics and technical performance,” Waldrep summarizes. “The Morris family will be able to enjoy tile that will look great and stand u- to constant use for years and years to come.”

About U.S. Navy EOD Tech Taylor Morris
Explosive Ordnance Disposal (EOD) Tech Taylor Morris was leading a team in Afghanistan when an improvised explosive device (IED) detonated beneath him. He lost all four limbs. Morris recalled the moment, “As soon as I stepped on it, I knew…Then I heard the blast. I felt the heat. I knew I had lost my legs. As I somersaulted through the air, I watched my legs fly off.”

Even though Morris was bleeding to death, he told oncoming medics not to approach. Putting their safety ahead of his own, he worried there were other mines the medics wouldn’t see. He did not want anyone else to get hurt.

Morris’ family and his longtime girlfriend, Danielle, provided him ongoing support and love throughout recovery. He proposed to Danielle in 2015, and they are now married. They look forward to starting a new chapter of their lives in their specially adapted smart home.

About Crossville, Inc.
Founded in 1986, Crossville Inc. is a U.S.-owned and operated manufacturer of award-winning tile collections for residential and contract applications. Its headquarters and manufacturing facilities are located in Crossville, Tennessee. Crossville, Inc. is a wholly owned subsidiary of Curran Group, a privately held holding company renowned for its core values of family, respect, partnership, integrity, and improvement.

An industry innovator, Crossville is the first U.S. tile manufacturer to achieve the following:
– production of large format tile on site,
– manufacturing of tile with certified recycled content,
– development the Tile Take-Back® Program for recycling fired porcelain tile,
– attaining of certification for waste recycling programs,
– earning of TCNA’s Green Squared certification for all of its U.S.-produced tile lines,
– distribution of a complete line of porcelain tile panels (Laminam by Crossville), and
– designation as a net consumer of waste in the domestic tile industry.

For more information on Crossville, visit crossvilleinc.com.

About Gary Sinise Foundation
The Gary Sinise Foundation honors America’s defenders, veterans, first responders, their families and those in need. Through its R.I.S.E. program (Restoring Independence Supporting Empowerment), specially adapted smart homes are being constructed for severely wounded veterans nationwide. Each one-of-a-kind home is customized to ease the everyday burdens of a wounded hero, their family, and caregivers. Other programs include Relief & Resiliency Outreach, Invincible Spirit Festivals, Gary Sinise & the Lt. Dan Band, Arts & Entertainment Outreach, Serving Heroes, and First Responders Outreach. Its latest program, Soaring Valor, is sending WWII veterans to The National WWII Museum and documenting their first-hand accounts of the war.

For more information, please visit GarySiniseFoundation.org


(ARLINGTON, VA – April 30, 2018) Coverings, the largest international tile & stone show in North America, will feature a spectacular array of new product introductions representing the latest trends in design and technology when the show makes its return to Atlanta from May 8-11. As the industry gathers at the Georgia World Congress Center to explore new product introductions, learn about the latest trends, and make meaningful connections with fellow industry professionals, they will be greeted by over 9 miles of tile & stone products from more than 1,100 exhibitors from around the world.

“As manufacturers across the tile and stone industry continue to develop and introduce products and tools for architects, designers, builders, remodelers, distributors, retailers, installers, contractors and fabricators, that truly showcase the many design and performance benefits of tile and stone, Coverings remains the venue to find exactly what one is looking for to stand out in the industry,” said Alena Capra, Coverings Industry Ambassador. “In addition to seeing thousands of inspiring new products, the show offers a one-stop resource for education that will set your business apart and access to a diverse network of fellow professionals. Regardless of your profession, if it’s new in tile and stone and essential to your business – it will be at Coverings 2018.”

Here is a round-up preview of some of the many products Coverings’ exhibitors will feature on the show floor. To learn more about these products along with other show features, and to register to attend Coverings for free, visit coverings.com.

What’s new in tile & stone…

  • ABK Group(Booth 2517) will showcase the Lab 325tile collection, which offers a concrete or metal-look for indoor and outdoor use in thicknesses ranging from 7-20 mm.
  • AlysEdwards Tile & Stone(Booth 7355) will debut Abitare La Terra, a collection of harmonic tones in both ceramics and complimentary porcelains, available in three sizes, eight porcelain colors and 12 wall tile colors.
  • Ape Ceramica’s (Booth 3401) Vita Collectionoffers a variety of combinable range of different formats and textures – including three large, rectified formats and three finishes, including polished, matte and brush-hammered – lending a sense of vitality and movement to any interior space.
  • Blanke’s (Booth 7608) New Yorkline of tile trims perfectly complements current tile trends with textured aluminum and brushed metal finishes to add startling dimension to tile installations.
  • Ceramiche Caesar(Booth 2617) will highlight new Project Evolutiontiles which are large-format, marble and stone inspired tiles available in sizes such as: 48”x48” and 48”x94” to create a seamless effect on wall applications.
  • Cicogres(Booth 3341) will debut the Cartercollection that blends the appearance of natural wood and the latest technologies. We present the series in the 23×120 porcelain format and in five colors: Natural, Tobacco, White, Sand, Ash.
  • Colorker’s (Booth 3147)Lincoln Collectionimitates the veining of natural marble with a unique twist and is available in white, a raised window relief, and a graphic gray pattern with slight color variation.
  • Crossville(Booth 7654) will showcase Retro Active 2.0, a collection offering myriad options designed to exceed expectations, featuring best-selling colors, patterns and in-demand sizes with a bold new finish option.
  • Decocer(Booth 3949) will showcase their Provenza Collection, reminiscent of country cottages with traditional terracotta floors, handmade ceramic tile and old wooden beams.
  • Dom Ceramiche’s (Booth 1909) Comforttile concept will showcase a number of looks that capture patterns and various materials such as wood and stone in one collection that can be mixed-and-matched together.
  • Dune Ceramica(Booth 3501) will feature Minimal Chic, which fuses simplicity and elementary geometry of shapes infused with soul and personality, giving rise to subtle designs with rich finishes and effects.
  • Fanal(Booth 3521) will debut the GalaxyCollection, which adds subtle, modern style to floors and walls with soft, fragmented lines.
  • Florida Tile(Booth 7620) will showcase Wexford, a warm, artisanal fabric look, representative of burlap, brought to life with proprietary High Definition Porcelain® technology.
  • Iris US(Booth 7232) will highlight Marmi 3.0, delivering a modern and trendy twist featuring diamond-shape wall tile enhanced by the contrast offered by the polished and satin finishes of the surfaces and veining.
  • La Fabbrica(Booth 2509) will reveal its Castletiles which replicate the effects of Indian marble with particular attention to moredefined veins and more distinct contrast in colors.
  • Landmark Ceramics (Booth 7860) will feature Voyage, its collection inspired by the essence of reassembled wood planks and distinguished by natural colors and vibrant graphics to create dynamic and eclectic surfaces.
  • Lea Ceramiche(Booth 1431) will highlight Nextone, a tile collection that combines the finest qualities from four different quarries and available in three contemporary textures: Line, Dot and Mark.
  • Lunada Bay Tile(Booth 8142) will feature its Watercolorscollection, which pays homage to famous artists through varied hues and expresses a handful, artisanal aesthetic through carefully curated color.
  • Made +39’s (Booth 2243) Acquerelloporcelain tile collection is designed by Annika Cova and inspired by modernized motifs of water-painting techniques that feature simple geometric shapes in a softened, duel-toned palette.
  • Mosaico+(Booth 2403) will showcase new, luxurious Diamondmosaic tiles inspired by William Van Alen’s designs for the Chrysler building in New York and the shapes of Frank Lloyd Wright’s glass window work.
  • Oset’s (Booth 3839) Granada Collection features fish scale pattern designs in a 13”x13” size format. The multi-purpose porcelain floor and wall tiles, available in three solid colors and three decorative patterns, feature a satin finish on a slightly raised face.
  • Settecento’s (Booth 2123) Sketchesare a double fired glazed tile collection with a motif of inverted dots creating a textured effect in classic black and white colors.
  • Undefasa(Booth 3315) will highlight its Uppsalaline, inspired by the recovered wood from old ships that feature layers of paint over worn, rough and unpolished wood.
  • Vitromex(Booth 5505) will debut CitySoul, a porcelain collection that takes its cues from finished concrete, replicating the distinctions, subtle linear glaze, and smooth natural surface that creates its unique organic character.

What’s new in tools, installation materials and technology…

  • Ardex Americas(Booth 8133) will showcase its S 28™ MICROTEC® Super-Format Tile Mortar, a high-performance, rapid drying and rapid hardening, microfiber-reinforced, polymer-modified tile and stone mortar for interior installations. ARDEX S 28 is highly flexible with virtually no shrinkage and an extended open time.
  • FinPan’s (Booth 7407) ClearLine™ linear drainoffers high-performing solutions to meet ADA compliance and modern aesthetic needs.
  • Legget & Platt Flooring Products(Booth 8009) will feature the ACI-125™ Acoustical Crack Isolation Membrane, made of high-density synthetic rubber to provide unmatched support under ceramic and porcelain tile, reduce sound transmission, protect against substrate cracks, and act as an insulative barrier.
  • Park Industries(Booth 6021), in partnership with OMEGA, will introduce the ATLAS CNC Profile Tool Measurement Systemthat can measure tools offline in as little as 5 seconds, and can scan new profiles to the CAD system in just two minutes, delivery accuracy and intuitive operation.
  • E.P.(Booth 8320) will highlight the new Xtreme Series XT80 Wet Saw, a high powered yet compact saw that offers the largest cutting table in its class and exceeds new OSHA Silica regulations.
  • Schluter Systems(Booth 7919) adds smart home technology to its DITRA-HEATelectric floor-warming system with a new WiFi thermostat that makes programming the floor warming system fast and simple, whether the user is at home or on the road.

View the complete list of Coverings exhibitors at coverings.com/exhibitorlist. Check out the Online New Product Showcase exclusively in the Mobile App, to locate more innovations at the show. Register to attend Coverings for free at coverings.com/register.

Coverings Social Media

Facebook: facebook.com/CoveringsShow

Twitter: @Coverings, #Coverings2018

Pinterest: pinterest.com/Coverings


YouTube: youtube.com/TheCoveringsShow

LinkedIn: linkedin.com/groups?mostPopular=&gid=1693367

Google +: google.com/+Coverings
Blog: coverings.com/blog


About Coverings

Coverings is the largest and most important ceramic tile and natural stone trade fair and expo in the United States. It features exhibitors from more than 40 countries and is the stage for introducing some of the most innovative tile and stone products in the world.

The exposition serves as a valuable resource for continuing education for all segments of the industry, with more than 75 informative, accredited seminars and live demonstration sessions throughout the show, all free of charge. Coverings attracts thousands of distributors, retailers, fabricators, contractors, specifiers, architectural and design professionals, builders and real estate developers, as well as journalists and bloggers who cover this vital and dynamic industry.

Sponsors of the show are The Ceramic Tile Distributor Association (CTDA),Tile of Spain/Spanish Ceramic Tile Manufacturer’s Association  (ASCER),Ceramics of Italy/Confindustria Ceramica, National Tile Contractors Association (NTCA)and the Tile Council of North America (TCNA).The show is managed by Taffy Event Strategies, LLC.

Coverings 2018 takes place May 8-11 at the Georgia World Congress Center in Atlanta, GA. For more information, visit coverings.comor contact Taffy Event Strategies, Coverings Show Management, 703-539-5504.


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