Strategic, Successful Growth Elicits Top-Level Promotions at LATICRETE

 February 17, 2013 —LATICRETE International, a manufacturer of globally proven construction solutions for the building industry, announced today strategic promotions of several key sales and marketing individuals. LATICRETE has experienced strong growth in North America and International markets over the past 5 years through a deliberate and disciplined approach to fulfilling its long-range strategic vision. According to Ed Metcalf, LATICRETE President, North American Division, “Every LATICRETE team member is aware of and aligned to our overall 5-year goals, and we have benefited greatly through this clear focus on one distinct mission. Happily, as a result of our strong growth in North America, we are strengthening our bench of management talent there through a number of key promotions.”

 Ron Nash has been appointed LATICRETE Vice President, North America Sales & Marketing. Nash, who has been a LATICRETE Team Member since 2004, most recently held the position of Director of Sales, Architectural Products Division. His added responsibilities include the LATICRETE Specialty Products Division, as well as the Marketing and Technical Services departments. “I’m looking forward to working even more closely than before with the most talented Marketing and Technical Services teams in the tile industry,” Nash commented. “In particular, I’m excited to work in tandem with them, and with our capable Specialty Products Division team, as we pursue new product categories and new markets in the future.” Metcalf notes, “Ron has shown himself to be both aggressive and creative in crafting the direction for our sales team, and I’m sure this same energy will be as effectively applied to the united team efforts of our combined North America resources.”

Rob Smith has been promoted to LATICRETE Director of Sales, Architectural Products Division. A LATICRETE Team Member since joining the firm in 2008, his previous position was that of LATICRETE Assistant Director of Sales, Architectural Products Division. He stated, “I am very excited to be at the helm of the best sales force in our industry. I am fortunate to have such a great team of people to work with, from our Reps in the field, to the owners of our company.”  Nash adds, “Rob demonstrated amazingly strong leadership in all of his past roles; I’m looking forward to watching what he does with his new, expanded responsibilities”.

Eric Pucilowski has been promoted to Assistant Director of Sales. Pucilowski, who has been a LATICRETE Team Member since 2004, assumes this new position after holding the title of LATICRETE Regional Sales Manager. “I’m looking forward to the challenges of overseeing both our MVP Program and National Accounts, as well as continuing with some previous regional sales responsibilities.   I feel lucky and honored to have these opportunities.”

Ed Metcalf retains his title of LATICRETE President, North America Division, but will be taking on additional responsibilities as his promotion includes assuming direction of Research & Development as well as Operations with the North America Division. A LATICRETE Team Member since 1985, Metcalf has served on the Board of Directors of the Ceramic Tile Distributors Association, the National Tile Contractors Association, and the Ceramic Tile Education Foundation. He was the recipient of the Tile Partners for Humanity “Tile Partner of the Year Award”, and in 2011 was inducted into the CTDA Hall of Fame.  “It is a blessing to work with, as I do, so many talented individuals”, says Metcalf. “All share a commitment not only to their jobs, their customers and to the company that they work for, but to each other and to the industry as a whole. LATICRETE International has always been committed to the industry and to the communities around the world within which we operate, and we look forward to continuing our growth in a responsible and sustainable fashion moving ahead”.

LATICRETE International, Inc. provides globally proven construction solutions for the building industry.  LATICRETE® products are manufactured and distributed worldwide in the commercial and consumer channels. The company’s philosophy of innovation and technical expertise has led to an unparalleled reputation and commitment to superior quality, performance and customer service. Engineered and produced in state-of-the-art ISO 9001:2008 certified facilities, LATICRETE offers a broad product portfolio including an extensive line of independently certified low VOC sustainable products. LATICRETE®, LATAPOXY®, SPECTRALOCK®, HYDRO BAN® and DRYTEK® are registered brands of LATICRETE International, Inc. Corporate Website:

DEADLINE EXTENDED TO FEB 15! Ceramics of Italy Tile Competition

 2013tilecomplogo (2)Confindustria Ceramica – the Italian Association of Ceramics comprised of over 150 Italian ceramic tile manufacturers – and the Italian Trade Commission announce the official call for entries for the 2013 Ceramics of Italy Tile Competition. Now in its 20th year, the competition honors the exceptional work of North American architects and designers who have featured Italian ceramic tiles in their institutional, residential, and commercial/hospitality projects. It celebrates the pairing of innovative design ideas and products from leading manufacturers of Italian ceramic tile in creating spaces that are well appointed, versatile, timeless, and sustainable. Recent winners include Fractal Construction, Leo A. Daly and RSP Architects.

For the 20th edition of the competition, North America-based architects and interior designers are invite to submit new or renovated domestic and international projects completed between January 2008 and January 2013. A special panel of design experts will judge the projects based on their creativity, functionality, and aesthetic appeal. The official criterion for the jury includes: overall design of the project; innovative use of tile; tile design; quality of installation; degree to which tile enhances the setting; and the project’s sustainable attributes.

Winners will be announced at the Ceramics of Italy International Press Conference during Coverings in Atlanta, Georgia from April 29 – May 2, 2013, where the winners will present their projects to the public. The winning architect/designer in each category will receive a cash prize of $4,000 and a 5-day trip to Bologna, Italy to attend Cersaie 2013—the world’s largest exhibition for ceramic tile and bathroom furnishings. An additional $1,000 will be awarded to the winning contractor/tile distributor team in each category.

The Ceramics of Italy Tile Competition is completely digital and free to enter. The online application, guidelines and an inspirational archive of winning projects from the past 20 years are available on the competition’s official website The deadline for entries was today extended to February 15, 2013.


Marazzi launches new “Marazzi Your Space” blog

Marazzi Your Space ( is a space on the web to share the latest news from Marazzi and provide updates and suggestions about ceramic and porcelain stoneware products that have made Marazzi famous all over the world.

The new Marazzi blog is dedicated to ceramics, design and architecture. It provides information about references, competitions, events and special collaborations. Here is an online forum where designers and architects, retailers and customers can share ideas, projects, suggestions and comments with Marazzi, each other — and you!

All entries are presented in both Italian and English. The Dialoghi/Dialogues section is designed for professionals, clients, colleagues, friends and partners to upload and publish their profiles, ideas, comments and significant projects, as well as offer ideas for collaborations.

Online right now are posts about the new Marazzi sun screen system in porcelain stoneware, the DB Hotel Verona Airport and Congress – a new structure for the business travel-and interviews with the architects Ariberto Colombo and Marcello Bozzarelli.

Crossville’s Bluestone Collection Featured on ‘Designing Spaces™’ Airing on the Lifetime Network starting this Thursday, January 10

CROSSVILLE, Tenn., Jan. 8, 2013 – Tune in to Designing Spaces™ airing on Lifetime this week to see the national home improvement show give the McKamey Animal Shelter in Chattanooga, Tennessee a makeover. Crossville donated tile from its Bluestone Collection for
this extensive renovation project.

The Crossville tile is featured in the reception areas of the 26,087 square foot facility, which has space capacity to provide shelter for up to 500 animals at any given time. This project was completed as a community effort, with the help of local, regional and national participants.

What: Designing Spaces – Pet Spaces of Hope on the Lifetime Network
When: Jan. 10, 2013 at 7:30 a.m. (ET/CT/MT/PT) – Part One
Jan. 17, 2013 at 7:30 a.m. (ET/CT/MT/PT) – Part Two
The episodes will air again in March. Check local listings for details.

Entering its 10th year Designing Spaces™ continues to be one of America’s favorite home improvement shows. The show inspires viewers on decorating ideas, do-it-yourself projects and step by step home improvements to help make every space count and provide solutions to help you enjoy the space you live, work and play in. Designing Spaces™ Family of Spaces includes Think Green Spaces, Kids Space, Pet Spaces and it’s widely popular Spaces of Hope which prides itself on assisting people and places in dire need of a makeover including children’s shelters, animal shelters, military families and more. Designing Spaces™ airs at 7:30am (ET/PT) on Lifetime. For more information and to view the episodes visit

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About Crossville, Inc.
Founded in 1986, Crossville Inc. is a U.S.-owned and operated manufacturer of award-winning tile collections for residential and contract applications. An industry innovator, Crossville is the first U.S. tile manufacturer to achieve the following:

· produce large format tile on site,
· manufacture tile with certified recycled content,
· develop the Tile Take-Back™ Program for recycling fired porcelain tile
· achieve certification of its waste recycling programs
· achieve TCNA’s Green Squared certification for all of its U.S.-produced tile lines,
· distribute a complete line of large format, 3mm-thin porcelain panels (Laminam by Crossville)
· become a net consumer of waste.
For more information on Crossville, visit

Mohawk announces purchase of Marazzi Group: Marazzi and Daltile brands to maintain separate identities in the U.S.

Mohawk Industries, Inc. (NYSE: MHK) today announced that the company has entered into a definitive agreement to acquire the Marazzi Group, which will make Mohawk — the parent of Dal-Tile Corporation — the worldwide leader in ceramic tile.
The Marazzi Group is a leading manufacturer and marketer of ceramic tile in all its major geographies, including Russia, the United States, Italy, France and Spain. Marazzi’s 2011 revenues were about €833 million, or $1.16 billion, with EBITDA of approximately 15.5% under historical IFRS accounting. Marazzi is held by the Marazzi family and two private equity funds—Permira and Private Equity Partners.
Mohawk is acquiring Marazzi for €1.17 billion, or approximately $1.5 billion, with a combination of cash and equity. Marazzi’s estimated 2012 EBITDA of €145 million represents a purchase multiple of about eight times. The transaction is expected to be completed during the first quarter of 2013 pending customary closing conditions and regulatory approvals. Mohawk anticipates that the transaction will be accretive in 2013.
Ceramic tile remains the world’s most widely utilized flooring product with an estimated worldwide consumption of more than 110 billion square feet and annual growth of 5 to 6%. Marazzi distributes ceramic tile in more than 100 countries through a strong international sales force, which will increase Mohawk’s worldwide growth.
Founded and managed by Filippo Marazzi, Sr. and his family, the Marazzi Group has become a global leader in ceramic tile with worldwide brand recognition. Marazzi’s product line features glazed ceramic, glazed porcelain, technical tile and color body porcelain. Marazzi introduced the single fire process that revolutionized the industry, making ceramic more accessible to a wider market.  Technological innovations continue today with new introductions such as crystalized porcelain and single-fired thin tiles. Marazzi operates manufacturing facilities in Russia, the United States and Western Europe and employs around 6,300 people.
Jeff Lorberbaum, Mohawk’s chairman and chief executive officer, stated, “This acquisition represents the next step in the expansion of Mohawk’s global business and will make Mohawk a stronger company.  We found Marazzi attractive because of its solid management team and leadership positions in the U.S., Russia and Europe. Marazzi’s differentiated products, leading-edge design, efficient manufacturing and exemplary service have created one of the most valued brands in the industry. We have many opportunities to improve results by leveraging best practices, operational expertise, product innovation and manufacturing assets.”

U.S. plans
In the U.S., Marazzi’s products are sold through independent distributors, home centers and a few company service centers. Mohawk expected to leverage the combined manufacturing expertise, design capabilities and distribution systems to enhance its ceramic business.  Marazzi and the Daltile brand will maintain separate identities in the market, with the expectation that streamlining manufacturing, technical and marketing capabilities will strengthen both brands. The total residential and commercial offerings complement each other and can satisfy every requirement in the market. Additional products from facilities in Mexico, China and Europe will help the company compete directly with the large quantity of imported ceramic tile.

In a letter to its customers, Daltile vice president John Cousins said, “While we are still in the process of closing the transaction, which is expected to occur in the first quarter of 2013, we want to share with you some key points as we move forward:

  • We are committed to preserving the unique strengths that made Dal-Tile’s and Marazzi’s   businesses successful over the years. The brands will maintain separate identities in the market and they will continue to serve each channel as they do today. To a large extent, you will continue to do business with us in the same way that you have done in the past.
  • The combination of these two companies will leverage complimentary product, manufacturing, technical and marketing capabilities that will be focused on helping you profitably grow your business.
  • Through access to the global capabilities of each organization, we will be able to bring new, innovative products and services to market more quickly.
  • We are also committed to maintaining the high level of sales and customer service support that you have come to expect from our organizations.

I hope you share in our excitement as Marazzi joins with us, and together, we become North America’s premier manufacturer and marketer of tile and stone products.”

Lorberbaum added, “The combination of Mohawk and Marazzi creates opportunities to expand U.S. distribution through service centers and other channels, source ceramic from our worldwide assets, utilize our relationships to expand all product categories and deploy leading innovation and design trends to all of our ceramic businesses around the globe. Mohawk and Marazzi’s strong management and solid financial position combined with process and material knowledge, distribution expertise, and synergies with other products will deliver additional value to our shareholders.”

European dominance

Marazzi has the number one position in the Russian ceramic market (similar in size to the United States), where it operates two manufacturing sites and 21 regional distribution centers as well as owning and franchising more than 300 retail stores that carry only Marazzi products. About 50% of the Marazzi Russian business is sold directly to end users. Retail advertising done by the stores has created a strong consumer brand. The company expects increase its geographic reach by expanding company owned and franchised stores, other distribution channels.
Presently European flooring is at a low point where Marazzi has leading positions in Italy, France and Spain.  Marazzi has rationalized its capacity to align with the market and is implementing new strategies to enhance its sales in the region and adjacent countries. Improvements have been made that enhanced the manufacturing efficiency, quality and sales effectiveness. Additional investments are planned to further reduce manufacturing cost, increase sales and expand the company’s design capabilities.


Marazzi Group mourns the death of its Chairman Filippo Marazzi

Chairman of the Board and President of Marazzi Group Filippo Marazzi died on Tuesday night of natural causes.

Filippo Marazzi, born in Sassuolo in 1949, has been responsible for the growth of the company founded by his grandfather in 1935.

If Marazzi today is one of the few true Italian multinationals, a brand and a business model renowned around the world, it is thanks to its Chairman Filippo Marazzi, his entrepreneurial spirit, the novelty of his ideas and his humanity, which have always been recognized within and outside the company.

Filippo Marazzi led this important ceramic company from the ceramics district of Sassuolo to the top of the industry at an international level.

Since the early 80s, after taking control of the company following the death of his father Pietro in 1978, Filippo Marazzi began the Group’s internationalization process  with the establishment of production facilities in Spain and in the United States by Marazzi Iberia S.A. and American Marazzi Tile Inc.

In February 1992, he was awarded the first honorary degree in chemistry granted by the Department of Mathematics, Physics and Natural Sciences of the University of Modena (Italy), for his “pioneering work in promoting the study and application of avant-garde ceramic materials and for his important scientific contribution to the development of a very important sector in solid-state chemistry”.

In June 1995, Filippo Marazzi was given the honorary title of “Cavaliere del Lavoro” by the then President of the Italian Republic, Oscar Luigi Scalfaro.

In 2002, he received the Pico della Mirandola Prize in “recognition of one who, with passion, conviction and spirit of self-sacrifice, throughout his business dealings supported an enterprise culture which promoted and consolidated the ‘Made in Italy’ label worldwide”.

Marazzi Group is today a world leader in the design, manufacture and sales of ceramic tiles and porcelain floor and wall tiles, with production plants in Italy, France, Spain, Russia and the United States, with over 6000 employees, an overall production of over 100 million square meters of ceramic tiles, and over 14,500 points of sale in more than 130 countries.


Daltile to be Featured in Four Holiday-Themed Specials of “Extreme Makeover: Home Edition” on ABC

Dallas, November 27, 2012 – Daltile is pleased announce its continued participation in the hit show “Extreme Makeover: Home Edition,” which returns to ABC with four special episodes this holiday season. Daltile product was donated for each new episode, which will feature celebrity guests, hosts and performances. The first episode premiered on Monday, November 26 at 9:00p.m. EST. The remaining three episodes will air on the following three Mondays, December 3, December 10 and December 17.

“For nine years we worked side by side with ABC and ‘Extreme Makeover’ to help transform the lives of well-deserving families across the country,” said Lori Kirk-Rolley, senior marketing director for Dal-Tile. “We are thrilled to have been able to extend our support once again to honor and support families and communities during the holidays.”

The show’s designers used a variety of stylish Daltile products throughout the episodes, including Rittenhouse Square, Octagon & Dot, Metal Fusion, Saltillo, Reflective Elements, City View, Union Square, Keystone Elements, Colour Schemes, Stone Radiance and Ayers Rock.

Daltile has served as a tile provider to “Extreme Makeover: Home Edition,” for nine consecutive seasons and supplied tile for every single episode of the show, including the pilot filmed in September 2003.

NABE: Superstorm Sandy generates $30-$50 billion loss

Storm rebuilding may encounter delays, but will fuel construction for next 12-18 months

The “Impact of SuperStorm Sandy on the Regional and Macro Economy,” a webinar hosted by the National Association for Business Economics today, estimated a total storm-related loss of $30-$50 billion, centering on casino revenue, damage and destruction of rental properties along the New Jersey shoreline, and travel disruptions resulting from the tropical storm.

The effect on construction is mixed, with some estimates of robust construction activity in the next 12-18 months to rebuild properties, and other projections citing delays in insurance funds to spur construction and folding of business operating on the brink of solvency.

Gregory Daco, senior principal US economist, IHS Global Insight, estimated insured infrastructure losses at $10-$20 billion, noting that total losses are usually equal to twice the insured totals. Total infrastructure losses and disruptions to business activity may climb beyond the estimated $30-$50 billion, but the impact may not be discernible in final GDP figures for the year. About 70 percent of oil refining capacity in the Northeast was idled, but measures such as gasoline rationing in New Jersey and tankers bringing additional oil to the region is speeding recovery.

Charlie Steindel, chief economist, New Jersey Department of the Treasury, reported that as of November 6, less than 20 percent of New Jersey utility customers are without power down from nearly three-quarters of customers without power in the early days of the storm. He noted a flare in auto sales to replace vehicles destroyed in the storm. New Jersey governor Chris Christie has temporarily repealed Blue Laws in mall-centric Bergen County, which will allow extra shopping time for residents affected by the storm and recouping of income for stores which had to close due to the storm.

Ken McGill, managing director for Rockport Analytics noted that travel was significantly affected with about 20,000 canceled flights and 2 million total air-and-ground trips lost during a four-day period. This represents $1-$2 billion lost in leisure and business travel mainly to suppliers of food, lodging and air travel. However, he predicted only about 25 percent will be permanent losses, with the majority of trips expected to be rescheduled. Steindel added that workaround measures allowed business to be conducted remotely, online or from home or public libraries with power.

The major impact of the storm is on New Jersey tourism in the areas north of Atlantic City, such as hard-hit Long Beach Island, communities of Brigantine and Beach Haven and the Tuckerton retirement community, Steindel said. The goal is to rebuild in time for the summer tourist season, which begins Memorial Day 2013. The challenge is that many of the accommodations are individual rental homes, not hotels which are simpler to rebuild. A quarter of the $12 billion accommodations spending in New Jersey is rental homes across the state, said McGill. On Long Beach Island alone, $300 million is hotel revenue, and $900 million is rental homes.

According to Kemm Farney, manager, economics and forecasting, PEPCO Holdings, Inc., most of the state’s largest commercial customers and flooded casinos never lost power and have reopened. However, the cancellation of the Hard Rock Casino project and the lackluster performance of the new Revel casino, which opened in April and brought 5500 new jobs to the area, “leave casinos in a continuing-to-struggle environment,” Farney said. He added that small businesses in the area that are dependent on credit cards and second mortgages for credit are struggling, and slightly larger small businesses need sales to fuel reconstruction. He struck a optimistic tone that once insurance monies start flowing, “it will keep South Jersey tradesmen very busy for the next 12-18 months, which is a very good thing.”

Ken Simonson, NABE president and chief economist, Associated General Contractors of America, was more reserved about construction opportunities, citing delays in the infusion of insurance funds and support from the federal government for repairs on highways and roads and a lengthened time frame for procurements of equipment and materials.

“Some businesses will not reopen,” Simonson said, “Some who were ready to expand will cancel those plans.”  As for homeowners, Simonson said new homes won’t “translate into one for one replacement. The net impact on construction industry will be small and a negative over a period of time. We will see a slowing down of economic activity and with it construction activity.”

Simonson predicted that longer hours for existing workers will ensue and despite an ample number of construction workers, “additional employment will be modest and gradual aside from immediate crews for cleanup stabilization and emergency repairs.” Capacity is plentiful — 12,000 construction payroll jobs were lost in New York and New Jersey last year, so labor shortages are not expected. However, since the beginning of 2011, he said, construction spending has risen 13% but employment only represents a fraction of a percent.

Similarly, capacity is plentiful for materials and equipment – it’s only currently at 30 percent of the peak levels of six years ago, Simonson continued. Wallboard and lumber prices rose pre-storm, but production is expected to be ramped up quickly to meet new demand. Some work may be hampered due to flooded equipment or sites where workers don’t yet have access.

Simonson also does not expect much investment in storm protection construction. “We don’t have a history of the U.S. engaging in protective investment. I’m not optimistic for a big uptick in this kind of construction spending.”


Garden State Tile to Hold Laminam By Crossville Launch Event on Thurs., Oct. 11th

Unveiling of Innovative Large Format Porcelain Panels for A&D Community
— Open House & Presentation Part of DESIGNPHILADELPHIA Festival —

PHILADELPHIA, Pa. – Regional tile distributor Garden State Tile (GST) will host the Laminam by Crossville Launch Event at its new, state-of-the-art Architectural & Design Center in Philadelphia in conjunction with the DesignPhiladelphia festival. The event will take place on Thursday, October 11th, with an open house from 5 – 8 p.m. and a presentation at 6 p.m. GST’s Architectural & Design Center is located at 2401 Walnut Street. The event is free and open to the public.
Billed as “large format porcelain panels,” Laminam by Crossville products are just 3mm thick with outer dimensions of 1m x 3m. The lean profile combined with generously sized panels creates a versatile surface skin ideal for giving walls, doors, counters and cabinetry a nearly seamless appearance. Lightweight yet very durable, these porcelain panels expand the possibilities for tile applications for both commercial and residential use. Garden State Tile is the exclusive source for Laminam by Crossville in the metro Philadelphia area.
The Laminam by Crossville event is being held as part of the annual DesignPhiladelphia, a four-day festival celebrating the region’s design industries at work and the city’s contemporary significance as a center for creative innovation and advancement.
For more details on Garden State Tile’s Laminam by Crossville Launch Event or any DesignPhiladelphia festival activities, visit
Members of the media are invited to attend and may request interviews and showroom tours by contacting Irene Williams at [email protected].
About Garden State Tile
Garden State Tile (GST) is a tile distributor with 10 design centers located throughout the eastern U.S. The company is built on the idea that people make all the difference, and its service and design expertise has defined its reputation since GST first opened for business more than 50 years ago. Grounded in a long tradition of supplying the highest quality tile products and service, Garden State Tile offers guidance, education and consultation to its customers, including interior designers, architects, retailers and product specifiers for national accounts.
In 2011, GST opened its 5,000 square foot, state-of-the-art Architectural & Design Center located at 2401 Walnut Street in Philadelphia, PA, giving a spatial showcasing of premium porcelain, stone, ceramic, glass tile and much more.
For more details, visit
About Crossville Inc.
Founded in 1986, Crossville Inc. is a U.S.-owned and operated manufacturer of award-winning tile collections for residential and contract applications. The company is the first U.S. tile manufacturer to achieve the following: – production of large format tile on site, – manufacturing tile with certified recycled content, – development of the Tile Take-Back® Program for recycling fired porcelain tile – certification of its waste recycling programs – TCNA’s Green Squared certification for all of its U.S.-produced tile lines, – become a net consumer of waste.
For more information on Crossville, visit
About Laminam by Crossville
Laminam by Crossville is Crossville, Inc.‘s exclusive U.S. distributorship of select thin panel porcelain products manufactured by Laminam S.p.A., the world leader in the production of large format, lean profile ceramic surfacing products. A consolidated division of Systems Group, Laminam S.p.A. utilizes an advanced, fully automated production process to create large and lean profile ceramic and porcelain slab products available worldwide.
For more details, visit

USG Facebook Photo Contest Supports “Strength Beneath the Surface™” Campaign

CHICAGO, September 13, 2012- USG Corporation (NYSE: USG), a leading building products company, is offering their Facebook fans a chance to win up to $500 through their Strength Beneath the Surface™ Contest which requires contestants to submit an on the job picture of themselves and USG Tile and Flooring products.

The Grand Prize winner will receive a $500 gift card, and the four runners-up winners will each receive a $100 gift card. All entrants will receive a free t-shirt.

This contest is open to professional contractors, subcontractors, do-it-yourselfers and others who are engaged in the construction or remodeling industry. In order to participate, entrants must be a legal resident of the United States and 18 years of age and older.

The Strength Beneath the Surface photo must show the participant and USG Tile and Flooring products on the job. Products can include: DUROCK® Cement Board, FIBEROCK® Tile Backerboard, FIBEROCK® Underlayment, DUROCK™ Tile Membrane, DUROCK™ Tile Membrane Adhesive, FIBEROCK™ Floor Protector Paper, Builder Paper, DUROCK™ Multi-Use Self-Leveling Underlayment, DUROCK™ Quick-Dry-Self-Leveling Underlayment, DUROCK™ Floor Patch, DUROCK™ Primer-Sealer, DUROCK™ Tile Backer Tape and DUROCK™ Tile Backer Screws.

Judging will take place October 22 through October 26, 2012, with a judging panel consisting of marketing and product managers from USG Tile and Flooring Installations. Finalists will be selected based on craftsmanship, creativity and use of USG Tile and Flooring Installation Products. Voting will then be turned over to the public on October 29-November 11, 2012, when each person can vote once a day for their favorite picture. Judges will announce the final winner on or by November 16, 2012.

For more information about the Strength Beneath the Surface Contest, please visit

USG Corporation is a manufacturer and distributor of high-performance building systems through its United States Gypsum Company, USG Interiors, LLC, L&W Supply Corporation and other subsidiaries. Headquartered in Chicago, USG’s worldwide operations serve the commercial, residential, and repair and remodel construction markets. USG’s wall, ceiling, flooring and roofing products provide leading-edge building solutions for customers, while L&W Supply branch locations efficiently stock and deliver building materials nationwide. For additional information, visit the USG website at

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