Neolith boosts aesthetic versatility of kitchens, bathrooms, flooring and more with new formats and finishes in 20mm size thickness

New options expand surfacing design possibilities with

on-trend selections requested by designers and specifiers

 Castellón, SPAIN (2018) Neolith, manufactured by TheSize, expands its 20mm (3/4″  range of premium sintered stone surfacing solutions with new formats and finishes to open design possibilities for high-end commercial and residential applications.  Inspired by a growing demand among designers and specifiers for thicker kitchen worktops, bathroom counters, and flooring, Neolith has added 13 popular patterns to its 20mm catalogue, including: Iron Grey, Iron Moss, Cement, Barro, Pulpis, Aspen Grey and Arctic White NanoTech. With these new introductions, the Neolith 20mm range is now available on 18 different models, offering a greater degree of creative possibilities within kitchen and bathroom environments.

“The 20mm format represents yet another step forward in the commitment undertaken by TheSize to ensure product development remains innovative and continues to meet market demands,” said Mar Esteve, director of marketing, TheSize Surfaces. “Particularly in the U.S. market, clients want a thicker edge to align with design trends. In listening to customers’ preferences and surveying the industry, we now provide even more choices and a broader scope of design possibilities, with all of the advantages offered by sintered stone.”

TheSize is the first company to successfully manufacture a 20mm slab using proprietary sintering technology, and the only manufacturer to offer such a wide range of possibilities, from 3 to 20mm. Whereas other compact surfaces and natural stones are susceptible to cracking and damage during fabrication, Neolith’s 20mm thickness—and all format thicknesses—can be easily fabricated for multiple application types.

All of Neolith’s colors, finishes and sizes are hygienic, impervious to chemicals, and resistant to staining, scratching, direct heat, UV-ray fading and general wear. The all-natural material is also lightweight and easy to install, making Neolith a sustainable solution suitable for virtually every indoor and outdoor surface.

Neolith now offers over 56 different designs across its seven collections—in multiple finishes and thicknesses—providing specifiers with a broader range of design possibilities. Neolith products are available in the U.S. and worldwide through a large network of distributors. For a location near you or to learn more, visit Neolith at


Ege Seramik proudly introduces the latest in its line of large format tile: the CHEROKEE Collection.

Large-format tiles are known for making a real statement nowadays. Couple that large format with CHEROKEE’s unique weathered wood look and any room becomes a work of art.


This 18” x 36” glazed porcelain tile line offers a matte finish with rectified edges.  Available in three colors (beige, grey and mix), CHEROKEE’s format helps to create stylish design patterns adding even more panache and personality to any installation.

Its high-performance qualities as a hard-wearing tile – plus the ease of maintenance – make CHEROKEE ideal for both residential and medium traffic commercial applications. And for wood look realism, each tile is meticulously created via Ege Seramik’s cutting-edge inkjet technology.

“This latest collection,” stated Semih Susleyen, Sales Manager of Ege Seramik America. “really allows for unlimited design capabilities. You get the look of reclaimed wood in a durable porcelain tile. Each tile offers that unique rustic look of an old, weathered wood with all the color variations and fissures.”

Attendees of the largest tile and stone exhibition in North America, COVERINGS 2018, will be able to see all of Ege Seramik’s Collections, May 8-11, 2018 at the Georgia World Congress Center in Atlanta, GA, in Booth #8621.


About Ege Seramik

Since 1972, Ege Seramik has been a major global supplier of top-quality ceramic and porcelain tile materials. To meet the demand of customers in the United States and Canada, Ege Seramik America, (established 1991) has been serving a strong and loyal cadre of active North American customers from its stateside headquarters in Georgia. For years, Ege Seramik has been the number one Turkish product exported to the North American continent. To learn more about Ege Seramik and view the entire product line, visit or contact the firm directly at Ege Seramik America, Inc. 1721 Oakbrook Drive, Suite C Norcross, GA 30093 Office: (678) 291-0888.

Crossville Launches Retro Active 2.0 Collection, Including Retro Active Patterns

Versatile Tile Offerings Incorporate Patterns, Contrasting Colors, Varied Size Options

Crossville, Tennessee – Crossville Inc. has announced the launch of Retro Active 2.0, an extremely versatile through-body porcelain tile collection with fashion-forward colors, patterns, and size options. This domestically-produced line offers designers inventive solutions to create customized looks for commercial and residential projects.

Retro Active-2pt0 c v2

Crossville’s Retro Active 2.0.

According to Lindsey Waldrep, Crossville’s vice president of marketing, Retro Active 2.0 is an evolution of the company’s Retro Active line that has been a popular favorite in the catalog for many years.

“Retro Active 2.0—and the all-new Retro Active Patterns—are the next generation for a collection that’s been a staple in our product line-up,” Waldrep explains. “This new launch offers an updated color palette that speaks to current and future design sensibilities. The Patterns offer texture and beautifully crafted detailing to create installations that are uniquely functional and fashionable.”

Waldrep shares that Crossville’s product development team envisioned Retro Active 2.0 collection as an answer to specifiers’ ongoing need for go-anywhere surfacing solutions that transcend trends. By anticipating designers’ needs now and into the future, the team opted to create this collection with through-body color in a spectrum of contrasting hues, as well as rectilinear size options to answer nearly any project challenge.

The collection’s 13 colors, offered in unpolished or polished finishes, are Antico Taupe, Seal Taupe, Featherstone, Empress White, Snow Blind, Roasted Chestnut, Leaden, Mecurial, Phantom, Armor, Gulf Breeze, Racing Green, and Royal Navy. In addition, Retro Active 2.0 Pattern tiles, also offered in the 13 colors in a textured finish, work in tandem with the non-pattern tiles or on their own to give dimension to designs. From use in wainscoting, incorporated as accent or embellishment, or applied to add unique touches of texture, Retro Active Pattern tiles invite designers to create bold, new looks for walls and floors.

This comprehensive collection is available in seven field tile sizes: 3”x12”, 4”x12”, 4”x24”, 6”x12”, 6”x24”, 12”x12”, and 12”x24”. To create fully finished looks, the 2”x4” mosaic, cove base with inside and outside corners, and bullnose are offered in each color, as well.

As with all products produced at Crossville’s Tennessee manufacturing facilities, Retro Active 2.0 is responsibly made in the USA, contains a minimum of 4% pre-consumer recycled content, and is Green Squared certified. Retro Active 2.0 is recommended for interior floors, walls, and countertops, as well as exterior walls, in commercial and residential settings.

For more information on this collection, visit

Merkrete Introduces DLT – DUSTLESS Technology

New, Patented DLT Offers 80% Less Dust for a Cleaner Work Environment

Anaheim, CA — April 9, 2018 – Merkrete, a Parex USA, Inc. brand, announced the launch of its new series of setting mortars featuring patented DUSTLESS Technology.  The addition of these 3 new tile mortars further expands upon Merkrete’s full range of innovative solutions for the tile and stone installation market.

The new series of setting material products feature new, innovative and patented DLT™ – DUSTLESS Technology by Parex USA.  These new products are easier to use, produce less dust, and work in a complete system with Merkrete’s product portfolio.

Designed with the contractor in mind, DLT features and benefits include:

  • 80% Less Dust – Less dust versus ordinary thinsets
  • Uses Less Water – Hydrates consistently and dries quicker
  • Easier to Mix – Only the addition of water is required
  • Easy Application – Creamier and easier to spread
  • Longer Working Time – More versatile on the jobsite
  • Less Mess to Cleanup – Saves time, labor and money

“Merkrete’s research and development engineers have created a product feature that provides distributors, contractors and end-users with a number of key performance benefits,” said Tom Carroll, Sr. Product Manager for Merkrete. “Our new DLT products reduce dust by approximately 80%, so now you have less dust from the factory, to the distributor warehouse, on the shelves, in your truck, and on the jobsite.”

DLT will be offered in three of Merkrete’s workhorse setting materials, 720 DUSTLESS LHT Mortar, 710 DUSTLESS Premium Set Plus and 705 DUSTLESS Pro Set Plus.  These additions continue to round out Merkrete’s full line of setting materials, surface preparation products, waterproofing liquids and grouts.











About Merkrete

For over forty-five years, Merkrete has been dedicated to providing architects, contractors and builders with the most uniquely diversified and innovative product line in the industry. Merkrete has successfully supplied the building industry with over one billion square feet of tile and stone installation systems backed by extended warranty programs. From surface preparation, crack isolation and waterproofing, to a complete line of tile and stone installation systems, Merkrete makes it all possible.  For more information, please visit

Parex USA, Inc. a California corporation, is a subsidiary of ParexGroup, S.A., one of the world’s leading manufacturers of specialty solutions for the construction industry. ParexGroup spans 22 countries, employing over 4,000 professionals across 66 manufacturing facilities and 9 R&D centers.  To learn more about Parex USA, Inc., please visit

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Crossville Announces 2017 Recycling Program Milestones

All-time Recycling Total Tops 114 Million Pounds of Fired Waste Diverted from Landfills

CROSSVILLE, Tennessee – Officials with domestic tile manufacturer Crossville Inc. have announced the company recycled 23,447,883 pounds of fired porcelain in 2017, bringing the company’s cumulative recycling total to more than 114 million pounds since the 2009 launch of the Tile Take-Back® program and subsequent TOTO USA recycling partnership.

Crossville Tile Take-Back Crate-detail

These recycling initiatives are based on the company’s proprietary process for recycling fired porcelain products, including post-consumer materials. Through Tile Take-Back®, Crossville is able to recycle previously installed tile collected from its distribution network, as well as scraps that result from tile cutting during installation, sizing or sample creation. Through its TOTO partnership, Crossville receives pre-consumer fired porcelain toilets that do not meet quality standards; prior to the partnership, these cast-offs were being sent to landfills for disposal, but now they are recycled for use in manufacturing new tile.

TOTO toilets targeted for tile

All 114 million-plus cumulative pounds of the recycled material Crossville has diverted from landfills have been or will be introduced into the tile production process. This use of recycled material during manufacturing results in Crossville maintaining its status as a net consumer of waste for a seventh consecutive year. Net waste consumption is achieved by using more waste than is created during production.

Here’s the break-out of Crossville’s total of 23,447,883 pounds of fired porcelain recycled in 2017.
— 12,225,850 pounds fired scrap product at the company’s plant
— 7,825,860 pounds of TOTO’s scrap porcelain
— 105,684 pounds of post-consumer waste from the Tile Take-Back® program

Additionally in 2017, Crossville removed 3,290,489 pounds of filtrate solids from dirty water and recycled back into tile production.

Tile Take-Back® and the TOTO USA partnership are just two of many sustainable practices Crossville maintains companywide. For more information about all of Crossville’s sustainability practices, visit

LATICRETE Strengthens Adhesives & Mortars Product Line with PRIME-N-BOND™

The multi-use primer improves the bonding of mortars and self-leveling underlayments

to a variety of substrates with a single coat application


April 18, 2018, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has introduced PRIME-N-BOND™, a versatile primer designed to enhance the performance and mechanical bond of mortars to a variety of smooth or low-absorptive substrates that can be difficult to bond to. The new product also improves the bonding of self-leveling underlayments.

“Proper bonding of tile and stone to the substrate is critical to a successful and long-lasting installation. PRIME-N-BOND provides a solution that is both easy to apply and economical,” said LATICRETE Senior Product Manager Jonathan Scott. “The light color of PRIME-N-BOND is also advantageous as it will not contribute to darkening when applied to the back of light colored stone.”

The versatile primer is formulated with polymers and silica aggregates and does not require mixing or dilution prior to application. Additionally, PRIME-N-BOND is low VOC and does not emit a strong odor, making it ideal for use in interior or occupied areas.

“PRIME-N-BOND allows for a faster preparation which can save contractors time and money on the jobsite. This product is a perfect example of how advanced building material technology has helped to drive the construction industry forward, and help installers do their jobs more effectively,” added Scott.

PRIME-N-BOND is available in 1 gallon (3.8 liter) and 3.5 gallon (13.3 liter) pails and is a component of the LATICRETE® Lifetime System Warranty providing peace of mind for trouble-free installations.



Dallas, TX – April 18, 2018 Dal-Tile Corporation and Beazer Homes recently renewed their exclusive partnership, now in its seventh year. Dal-Tile is the largest manufacturer and marketer of ceramic tile, natural stone, and countertop products used in residential and commercial spaces across North America, owning top tile brands including Daltile, Marazzi, and American Olean. Beazer Homes is one of America’s largest home builders by volume.

(L to R) Joe Starr (Beazer Homes), Dan Butterfield (Dal-Tile Corporation)

“Through this relationship, Beazer and Dal-Tile work together to bring the highest levels of design, quality, and value to homes across the nation,” said Dan Butterfield, vice president, builder channel, Dal-Tile Corporation.  “Beazer’s reputation as a home builder is characterized by their dedication to quality, durability, and energy efficiency. They build great homes across the country, and we’re proud to partner with such a builder.”

The benefits of the partnership extend well beyond each company’s emphasis on quality. “Our specialized builder team serves as a resource for all corporate, regional, and local needs, including customized program development,” said Butterfield.  “Dal-Tile puts three of the world’s top tile brands (Daltile, Marazzi, and American Olean) at their disposal to create a program that meets individual buyers’ unique needs. Additionally, we provide training tailored to the way Beazer builds, which emphasizes customer choice and energy efficiency.”

“By partnering with such a reliable supplier like Dal-Tile, we’re able to offer our customers a wide range of great products that marry style and design with lasting quality, and that’s where the value lays,” said Joe Starr, director of national accounts, Beazer Homes.

“Beazer Homes is led by people dedicated to developing and fostering relationships with their trusted vendors,” said Kelly Meyers, director of national accounts – Eastern U.S., Dal-Tile.  “There’s a commitment to collaborate between our respective teams, and Beazer Homes continues to engage in a true partnership for the long-haul.”

“Dal-Tile’s national footprint and superior logistics are unmatched in the industry,” added Butterfield.  “Our partnership with Beazer demonstrates our stellar reputation with the builder segment, as we deliver the brands, service, and support they rely on.  Our fashion-forward designs, dependable quality, cutting-edge technology, sustainability, and strong price/value propositions equip builders for success in all of their projects.”

For additional product information, visit,, and





 Ceramics of Italy Showcases Innovative Design, Sustainable Initiatives

and 25 Years of Inspiring Projects in Atlanta, GA


(Atlanta, GA – April 2018) From May 8-11, 2018, Ceramics of Italy will bring an impressive contingent to Atlanta for the 29th edition of Coverings – the largest international tile and stone exhibition in North America. Organized by Confindustria Ceramica (the Italian Association of Ceramics) with support from the Italian Ministry of Economic Development, the Ceramics of Italy pavilion will feature 76 booths with over 120 member brands introducing new collections that demonstrate impressive advancements in technology with a thoughtful focus on design trends.

Returning for another year, the beloved Ceramics of Italy central stand, Strada Dinamica, will continue to serve as the focal point for the pavilion with an information hub and authentic Italian cafe. Ceramics of Italy will also participate in several educational sessions and commemorate the history of Italian tile in North America with a special event and film honoring the 25th anniversary of the Tile Competition. With a focus on tradition while celebrating the past and simultaneously looking towards the future, the Italian Pavilion promises to lead in exciting new products and innovations during the show.















Strada Dinamica

Strada Dinamica, the Ceramics of Italy booth located in Hall B3, 1630, is modeled after a busy urban sidewalk and includes benches, standing communal tables and two large kiosks, which house a cafe, coffee bar and information desk. Designed by New York firm e+i studio, the swooping, wave-like motions and organic curvature throughout the space create an inviting, modernist aesthetic reminiscent of Italian futurism. Several members companies contributed products to bring the Italian streetscape to life including Florim, whose Magnum Oversize collection demonstrates the versatility of thin porcelain slabs, and Lea Ceramiche whose large format floor tiles are set on a raised flooring system by Newfloor Srl Raised Floors. Fila Surface Care Solutions also provided cleaning products for the booth. Conveying a sense of motion and natural flow, the booth welcomes visitors to step up and explore the space while learning more about the Italian tile industry. Ceramics of Italy’s beloved culinary partner, Spuntino Catering will continue serving a taste of la dolce vita in Strada Dinamica throughout the show.


Trends and Innovations

The Italian pavilion will be full of inspiration and innovation this year, as dozens of Italian brands exhibit their latest collections, highlighting their extensive understanding of architects’ and designers’ needs. Modern developments such as large format tiles continue to be popular with more options in 6mm ultra thin and large collections that range from metal to stone and marble designs. Outdoor pavers and exterior cladding tiles will also demonstrate the holistic approach to product design that many Italian companies share. Companies also continue to expand upon popular trends like terrazzo and nostalgia-inspired tiles while others experiment with new techniques to create painted effects and combine categories of materials such as marble and wood looks in one design. Digital printing advancements will be seen as patterns become more intricate and colors become richer, with wallpaper-like effects achieved in a tile format. Examples of these advancements include botanical inspired motifs and weathered looks perfected to capture the natural passage of time. The variety of trends shown within the pavilion are sure to impress and inspire visitors at the show. Visitors are encouraged to follow the distinguishable “Made in Italy” trademark throughout the show to find products of superior quality and environmental responsibility.


Installation Design Showcase “Tiny Home Edition”

For the ninth consecutive year, Ceramics of Italy is a proud sponsor of the Installation Design Showcase (IDS) – an interactive exhibit and initiative that aims to pair Italian ceramics in tandem with creative design and expert installation. This year, Coverings partnered with Bear Tiny Homes; a Georgia-based company that builds tiny homes focused on accessibility. Ceramics of Italy is working with designers from Johnson Studio at Cooper Carry and installers from Visalia Ceramic Tile to bring a luxe cottage concept to life. A wide range of Italian products will be used throughout the space, from wood-look planks to tiles rich in texture, culminating in an intimate, rustic-modern escape. Member companies generously provided tiles for the installation while MAPEI supplied the grout. The Tiny Home will be open throughout the show for visitors to see the space come together in real-time. To celebrate the finished product, attendees are invited to attend IDS: Deconstructed (Thursday, May 10 at 3pm) in Hall C, Booth 8804 to explore the completed home and ask questions from the design and installation team.


Special Events & Seminars

In honor of the 25th anniversary of the Tile Competition, Ceramics of Italy will organize a special event on May 9 at 12:30pm in Room B401 titled “Ceramics of Italy Celebrates 25 Years of Design”. Architects, designers and tile industry professionals are invited to attend a private Italian lunch and exclusive first look of the film Timeless Tiles: The Italian Legacy, directed by Francesca Molteni and architectural historian Fulvio Irace, featuring projects and interviews from notable architects throughout North America. Afterwards, Edie Cohen, Deputy Editor at Interior Design, will moderate a discussion on Italian tile and its role in thoughtfully conceived architecture and design with guest speakers from Studio Libeskind, Ziger/Snead Architects, ZAS Architects and others. The afternoon will conclude with a guided walking tour of the Ceramics of Italy Pavilion where over 120 Italian brands will demonstrate the latest trends and innovations in tile. Interested participants can register at and on-site in the Ceramics of Italy booth.

As thought leaders in the industry, representatives from Ceramics of Italy will participate in several educational sessions that are part of the show’s extensive conference program.

  • On Wednesday, May 9 at 8am in Room B312, experts including Andrea Contri, Sustainability Manager at Confindustria Ceramica, will present “Health, Safety, Environment, Design: Specifying Tile in Today’s Sustainability Landscape.” The session will provide an in-depth look at how the industry can combine sustainability messaging and various specification tools into a package.
  • Afterwards, at 9:30am in Room B309, Cristina Faedi, Manager of Promotional Activities for Ceramics of Italy, will discuss “Global Tile Trends” which covers material innovations, creative applications and how they can transform the installation of tile.
  • Donato Grosser, MBA, President of D. Grosser and Associates, Ltd., together with Santo Torcivia, President, Marketing Insights, LLC, will break down the ceramic tile marketplace, providing attendees with valuable insight and guidance to be a competitive company in a lecture called “How Ceramic Tile Has and Is Forecast to Compete with Other Products”. Taking place at 3pm on Wednesday, May 9 in Room B308, the industry experts will share the drivers of growth and how ceramic tile compares to other products such as LVT and wood by sales history, room application, price point, market segment and other essential factors.

This year, the Ceramics of Italy International Press Conference will take place on Wednesday, May 9 (4-5pm) in Room B208. Members of the media are invited to attend and hear senior representatives from the Italian ceramics industry discuss trends and updates on the state of the industry and present the winners of the 2018 Tile Competition. Celebrating a historic milestone, Ceramics of Italy will honor a number of prestigious architecture and design firms from across Canada and the United States as well as the winners of the new student category. Following the press conference, Ceramics of Italy will screen the world premiere of Timeless Tiles: The Italian Legacy and honor the 2018 recipient of the coveted Confindustria Ceramica North American Distributor Award, which celebrates the close connection between Italian tile manufacturers and their valued North American partners.


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Ceramics of Italy is the trademark for Italian manufacturers of ceramic tiles, sanitaryware and tableware, that are members of Confindustria Ceramica. For more information visit or follow Ceramics of Italy on Facebook (@CeramicsOfItalyNA) and YouTube (@LaCeramicaItaliana) as well as Twitter, Pinterest and Instagram (@CeramicsOfItaly).

FILA Solutions’​ Mobile App features ​Products, Technical ​Assistance, ​Education and ​More​!​

 FILA Solutions, a world ​leader in the manufacturing of surface treatment, protection and maintenance products for ceramic tile and natural stone, is pleased to offer its mobile application​, available for both Android and iOS platforms and in six different languages.

This new FILASOLUTIONS app, ​​developed for building site professionals, retailers and ​other ​customers, puts the best solution for every need right at their fingertips​. ​The app addresses care to washing after ​installation​, protection treatment​, ​stain removal​ and much more. ​

This free-to-download app features:

  • TREATMENT SYSTEMS ~ Identifies the ideal treatment for any material (natural stone, porcelain tiles, terracotta, wood and other materials)
  • TREATMENT STAGES ~ Identifies the suitable solutions for each stage during treatment (pretreatment, washing after laying, protection, finishing and maintenance)
  • PRODUCT CALCULATOR ~ Easily calculates the amount of product needed for each treatment
  • PRODUCT CATALOG ~ Detailed information about products, certification, treatment videos and technical information sheets
  • SALES POINT ~  Directs users to a selected store
  • TECHNICAL ASSISTANCE ~ Provides direct contact to FILA’s technical assistance
  • FAQs about common problems (stains, mold, problems with infiltration, etc.)

“The FILASOLUTIONS Mobile App offers customers a quick and convenient way to access technical information and offers real-time solutions,” stated Jeff Moen, FILA Solutions’ General Manager. “It’s functional, easy to use and provides them with a ‘new tool’ that will help them do their jobs more easily and efficiently.”

For more information, call FILA Chemicals USA Corp at #305-513-0708 or visit

About FILA Solutions:

FILA (Fabbrica Italiana Lucidi ed Affini) has achieved international recognition for excellence in providing highly technical, easy-to-use protection and care treatment systems for all surfaces. A family-owned yet strategically structured, managerial company, FILA has become a large international group always maintaining strong core values. With an eye on the future, FILA offers optimal answers to the needs of every client, consistently staying ahead of the market. That’s just one reason why FILA has been endorsed as “#1” by 250 of the world’s leading tile and stone producers.



Dallas, TX – April 17, 2018 – “Bargain Mansions” host, Tamara Day, recently aired her love  for Daltile’s ONE Quartz Countertops on social media after featuring the product in several episodes of the show’s Season 1, currently airing on HGTV.

“As you may have noticed in our houses on Season 1 of ‘Bargain Mansions’, I’m a HUGE fan of Quartz countertops,” said Tamara Day, host of ‘Bargain Mansions’.  “I love the clean and classic feel they bring to a kitchen. To me, it just feels elegant … and that’s the vibe I usually go for in my kitchens. What I love most about Quartz is it looks almost exactly like all natural marble, but fortunately has all the benefits of granite … it’s indestructible!”

For additional product information, visit

About Daltile

Daltile is an industry-leading brand of ceramic, porcelain, glass and metal tile as well as natural stone, large-format slab and countertop products. Daltile products are distributed through over 250 company-owned sales service centers, stone slab yards and gallery design centers that service a robust network of trade customers. Dedicated to innovative product development and distinguished style, Daltile provides a rich palette of quality products created to inspire residential and commercial designs. For more information, visit and follow Daltile on Facebook, Twitter and YouTube.


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