LATICRETE’s new SPARTACOTE™ FLEX XPL offers Extended Working Time

SPARTACOTE FLEX XPL is engineered to retain a low viscosity, providing better flow and settling, easing the work of the installer for a quick turnaround

 

October 25, 2018, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched SPARTACOTE™ FLEX XPL. This high solids, low VOC and minimal odor resinous floor coating is for both decorative and protective applications. It’s designed to be easier to work with than similar products on the market. SPARTACOTE FLEX XPL allows contractors an extended working time of 20 to 25 minutes and a better flow, thanks to the product’s chemical makeup which retains low viscosity.

“The introduction of SPARTACOTE FLEX XPL is another example of how LATICRETE is striving to ease the work of the installer and improve the durability of buildings,” said Benjamin Lampi, LATICRETE Product Manager. “With high chemical and abrasion resistance, as well as compatibility with existing SPARTACOTE Polyaspartic Pigments and SPARTACOTE Metallic Pigments, SPARTACOTE FLEX XPL is a floor coating that can withstand harsh conditions— all while sporting a vibrant color.”

SPARTACOTE FLEX XPL features an improved setting time. This allows for a fast return-to-service with foot traffic permitted in three to four hours and vehicular traffic after 24 hours. SPARTACOTE FLEX XPL can also be used within resinous floor coating systems as a primer, mid coat, or clear top coat sealer. It is non-hazing for thick-build coating systems. To maintain the desired finish, SPARTACOTE FLEX XPL is UV-resistant, preventing discoloration from occurring.

SPARTACOTE FLEX XPL is ideal for a variety of applications, such as residential garages, commercial and industrial flooring and other high-traffic interior and exterior applications. It meets the FDA/CFSAN, U.S. Food Code, physical facilities criteria as outlined in 6.101.11 of Surface Characteristics that are USDA acceptable. For more information, visit http://www.laticrete.com.

 

 

Florida Tile introduces Enchant HDP

Venture into a world of artistry and elegance with EnchantHDP from Florida Tile. Step back in time – or blaze a path forward with this exquisite representation of regal marbles that blur the secrets of history with the essence of contemporary design. Give into your fantasies and surround yourself with luxury and aspiration that speak confidently of a refined world. Create a space that is at once romantic, serene, and exotic.
This exquisite line of glazed porcelain floor and wall tile brings four stunning marble looks, once only available to the elite few, to the modern market.
Beauty captures the delicate and varied silver tones of linear cut Palissandro marble, a highly sought after and unique material that is mined from centuries-old quarries in the Eastern Alps.
Charm conveys the splendor of Fior di Bosco marble. The varied warm taupe grays, touches of light beige, and striking cream-to-brown veining make this look a visual jewel.
Grace exudes the noble refinement of Crema Marfil marble with a pale beige background and subtle touches of gold, cinnamon, and creamy white.
Honesty is an enchanting dance of soft whites and nebulous grays in a beautiful interpretation of classic white Arabescato marble.
See the complete collection of Florida Tile’s EnchantHDP
View an Enchanting video on this beautiful new product line!

REGISTRATION NOW OPEN TO ATTEND COVERINGS 2019 IN ORLANDO

 

 

 

 

 

(ARLINGTON, VA—October 2, 2018) Coverings, the largest international tile and stone exhibition and conference in North America, has opened registration for its 2019 show. Coverings highlights the latest in tile & stone products from around the world and provides insights into industry trends with a wide range of exhibits and education, while facilitating quality connections through onsite networking events. Returning to the Orlando, Florida market, Coverings 2019 will be held April 9-12, at the Orange County Convention Center and is open to all industry professionals at no cost. Prospective attendees can register now at coverings.com/register.

Coverings 2019 will include more than 1,100 exhibitors from over 40 countries and feature the latest in innovations, trends, and live demonstrations. Attendees will have the chance to attend free education sessions, many offering CEUs, with planned topics including: project case studies, economic forecasts, industry trends, labor shortages and solutions, installation demos and cross-segment collaboration.

Programming caters to all tile and stone professionals, with insights relevant to architects and designers, builders and remodelers, contractors & installers, fabricators, retailers, and distributors.

“Coverings is proud to provide free access to top industry experts and products from around the globe,” comments Alena Capra, Coverings Industry Ambassador. “As we continue our annual showcase of the latest in tile & stone materials, installation techniques and design trends, we’re excited to welcome industry professionals of all backgrounds with robust new programming and product introductions.”

Attendees who commit in advance will receive notice of key programs, access to conference information, promotions and other exclusive opportunities. As Orlando is traditionally one of the show’s most popular markets, early registrants are also encouraged to look into accommodations and are offered discounted hotel stays through Coverings hotel partners at https://www.coverings.com/hotels/. You can find discounted airfare and attractions at https://www.coverings.com/travel/.

To learn more about Coverings, please visit coverings.com.

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Coverings Social Media Facebook: facebook.com/CoveringsShow Twitter: @Coverings, #Coverings2019 Pinterest: pinterest.com/Coverings Instagram: instagram.com/CoveringsShow YouTube: youtube.com/TheCoveringsShow LinkedIn: linkedin.com/groups?mostPopular=&gid=1693367 Google +: google.com/+Coverings Blog: coverings.com/blog

Coverings is the largest and most important ceramic tile and natural stone trade fair and expo in the United States. It features exhibitors from over 40 countries and is the stage for introducing some of the most innovative tile and stone products in the world.

The exposition serves as a valuable resource for continuing education for all segments of the industry, with more than 45 informative, accredited seminars and live demonstration sessions throughout the show, all free of charge. Coverings attracts thousands of distributors, retailers, fabricators, contractors, specifies, architectural and design professionals, builders and real estate developers, as well as journalists and bloggers who cover this vital and dynamic industry.

Sponsors of the show are The Ceramic Tile Distributor Association (CTDA), Tile of Spain/Spanish Ceramic Tile Manufacturer’s Association (ASCER), Ceramics of Italy/Confindustria Ceramica, National Tile Contractors Association (NTCA) and the Tile Council of North America (TCNA). The show is managed by Taffy Event Strategies, LLC.

Coverings 2019 takes place April 9-12 at the Orange County Convention Center in Orlando, FL. For more information, visit coverings.com or contact Taffy Events, Coverings Show Management, 703-539-5504.

COVERINGS CALLS FOR TOP PROJECTS & EMERGING LEADERS IN TILE & STONE

 

 

 

 

 

 

(ARLINGTON, VA—October 18, 2018) Coverings, the largest international tile &stone show in North America, is now accepting submissions for both the 2019 Coverings Installation and Design (CID) Awards and 2019 Rock Stars Awards. Both programs honor the best and brightest within tile and stone, underscoring Coverings’ mission to support the growth and success of the industry.

“Coverings is proud to build awareness for — and foster relationships with — the best in the business by highlighting inspiring projects and young leaders,” said Jennifer Hoff, president of Taffy Events, the management company for Coverings. “The CID and Rock Stars Awards continue to showcase the incredible work and talent within the tile and stone industry.”

Coverings Installation and Design Awards

The CID Awards recognize outstanding design and installation in residential and commercial tile and stone projects. Architects, designers, builders, contractors, distributors, retailers, installers and other professionals are eligible to submit through the Coverings online portal at https://www.coverings.com/cid-awards/ before 5:00 p.m. EST on Monday December 17, 2018. The 2019 submission categories include tile installation, tile design, stone installation and stone design for both residential and commercial projects. It’s free to enter, and multiple entries are encouraged.

Projects are evaluated by an independent panel of judges based on their levels of creativity, craftsmanship and use of materials, and must have been completed within the past two years. A grand prize of $3,000 will be awarded to the most outstanding project, which showcases excellence in both design and installation. Eight category winners will each receive a prize of $2,000. All winners will receive a one-night stay in Orlando to attend Coverings 2019 and will have their work featured on display at the show.

The CID awards are sponsored by the following publications: TileLetter, Contemporary Stone & Tile Design and Tile Magazine.

Rock Stars Awards

Now entering its fifth year, Coverings’ Rock Stars Awards has recognized dozens of emerging industry leaders and is now accepting submissions for 2019. All candidates must be nominated by a colleague within the industry. Eligible nominees must be 35 or younger and employed within one of the following professions: architect, designer, distributor, retailer, contractor/installer, fabricator, specifier, trade association, or manufacturer. All nominations must be submitted by 5:00 p.m. EST Monday, December 17.

Rock Stars submission forms and full criteria can be found here. https://www.coverings.com/coverings-rock-stars/

Rock Stars candidates are reviewed by a committee of industry leaders and selected honorees will be celebrated at the annual Coverings Rock Stars Awards Luncheon. Further accolades for 2019 Rock Stars include a free one-night hotel stay in Orlando, inclusion in Coverings press releases, a special Rock Star badge ribbon and a year-long feature on the Coverings website. 2018 Rock Star winners can be found here https://www.coverings.com/coverings-rock-stars/.

To learn more about either award program, please visit coverings.com.

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Coverings Social Media Facebook: facebook.com/CoveringsShow Twitter: @Coverings, #Coverings2019 Pinterest: pinterest.com/Coverings Instagram: instagram.com/CoveringsShow YouTube: youtube.com/TheCoveringsShow LinkedIn: linkedin.com/groups?mostPopular=&gid=1693367 Google +: google.com/+Coverings Blog: coverings.com/blog

Coverings is the largest and most important ceramic tile and natural stone trade fair and expo in the United States. It features exhibitors from over 40 countries and is the stage for introducing some of the most innovative tile and stone products in the world.

The exposition serves as a valuable resource for continuing education for all segments of the industry, with informative, accredited seminars and live demonstration sessions throughout the show, all free of charge. Coverings attracts thousands of distributors, retailers, fabricators, contractors, specifies, architectural and design professionals, builders and real estate developers, as well as journalists and bloggers who cover this vital and dynamic industry.

Sponsors of the show are The Ceramic Tile Distributor Association (CTDA), Tile of Spain/Spanish Ceramic Tile Manufacturers Association (ASCER), Ceramics of Italy/Confindustria Ceramica, National Tile Contractors Association (NTCA) and the Tile Council of North America (TCNA). The show is managed by Taffy Event Strategies, LLC.

Coverings 2019 takes place April 9-12 at the Orange County Convention Center in Orlando, FL. For more information, visit coverings.com or contact Taffy Events, Coverings Show Management, 703-539-5504.

Emser Tile Supports Hurricane Michael Disaster Relief

This is the company’s second Red Cross contribution this year, dedicated to Southeastern rebuilding

 

LOS ANGELES – In the aftermath of Hurricane Michael, Emser Tile (www.emser.com) has made a $10,000 donation to the American Red Cross. This donation supports local humanitarian services and programs in the Florida Panhandle area.

The Los Angeles-based tile and stone company operates six showrooms and service centers. It recently opened a Florida distribution center to service thousands of valued customers and partners in the Florida region.

This marks the company’s second American Red Cross donation this year. Its first donation was following Hurricane Florence in September.

“The resilience of these communities shines in this time of devastation,” shared Carl Delia, president of Emser Tile. “Emser Tile is dedicated to supporting the families who have been impacted as they begin to rebuild.”

 

LATICRETE updates its Architectural Guidebook

LATICRETE recently launched updates to its Architectural Guidebook. The Architectural Guidebook helps users create custom specifications for over 100 types of installations in just a few steps, based on industry methods as well as LATICRETE specific methods.
Product segments covered in the new Architectural Guidebook include: Tile & Stone Installation Systems (TSIS); Masonry Veneer Installation Systems (MVIS); LATICRETE SUPERCAP; STONETECH sealers; SPARTACOTE; and HYDRO BAN Shower Pans.
Users can also find links to applicable product data sheets, safety data sheets (SDS), Health Product Declarations (HPD), Environmental Product Declarations (EPD), UL GreenGuard Gold certificates and technical data sheets (TDS). Submittal package details in .pdf and .dwg (CAD) format are available. For the first time, Building Information Modeling (BIM) in .rvt (Revit) format is available for the majority of methods.

Avenue Mosaics rolls out the Vibrato collection

Avenue Mosaic is proud to announce a brand new ceramic collection, the Vibrato collection. Named after the musical phenomenon of rapid and slight variation in pitch, Vibrato is a bold three-dimensional ceramic and is available in four beautiful colors: Salome, Tosca, Carmen, and Norma. For more information about this collection or other Avenue Mosaic products, please visit https://avenuemosaic.com/, or email [email protected].

Carmen, from Avenue Mosaics’ new Vibrato Collection.

 

Introduction to the tile trade video

Over the summer, the NTCA produced a 5:57 minute video for use in introducing new tile installers to the trade and spreading the word about the many opportunities available in tile setting and finishing. It’s designed for those in the tile industry or in education to take into high schools and trade schools to raise awareness and interest in what the tile trade has to offer.

Narrated by NTCA executive director Bart Bettiga, it focuses on the timeless aspect of tile, and the craft of tile installation as an opportunity for a rewarding construction career. Art, math, science, and language skills all come into play in this multifaceted line of work. It explains that tile setters and finishers will learn and weave together creativity, exacting standards, business acumen and a variety of attributes into a hands-on career that cannot be outsourced. And because tile setting is a highly skilled career, qualified and certified tile installers command better compensation than those who trade in low-use products and services. 

The video points out that tile setting and finishing are also professions where, in many cases, you can earn as you learn with on-the-job mentorships and apprenticeships that build trusted partnerships between you and your employer. 

In addition to directing viewers to resources to get more information on potential employers, it spells out personal attributes possessed by successful tile setters: they are dependable, hardworking, mechanically inclined, have a sense of urgency, and are self motivated critical thinkers. Tile installers also benefit from being skilled in communications, time management, planning, with leadership abilities and the ability to retain knowledge. And installers and finishers have the satisfaction of having been part of visual landmarks in the community and creating functioning works of art. 

You can find the video on the National Tile Contractors Association YouTube channel at http://www.youtube.com/c/NationalTileContractorsAssociation. 

Renovating Bhojwani Tower

Crossville’s porcelain tile panels and an innovative cladding system satisfy Miami Beach’s building codes and historic preservation standards


Built in the late 1950s, Bhojwani Tower was designed by Albert Anis, known for his Art Deco architecture throughout Miami. Originally a bank, the Bhojwani, located on the corner of one of Miami Beach’s busiest pedestrian intersections, operates as a mixed-use building with residential and retail areas. When beginning the renovation process, Kobi Karp Architecture and Interior Design not only had to consider updating the building’s exterior to stringent building codes but also meeting the requirements of the Miami Beach Historic Preservation Board.

Due to hurricanes, South Florida’s coastal areas fall into the High Velocity Hurricane Zone. Miami-Dade identified that it isn’t wind and rain that causes the most damage in strong storms; its exterior building pieces that come loose and turn into projectiles during extreme conditions. The International Building Code doesn’t allow anything larger than 3 square feet to be attached to the outside of a building because the adhesives used would cure before the cladding pieces are properly placed – especially in the area’s warm climate. This would make cladding more prone to fly off during storms.

Dan Slain of HyCOMB with HyCOMB’s unique stone and porcelain cladding solution.

To meet all code and preservation requirements, the Kobi Karp design team specified Crossville’s I Naturali collection of gauged porcelain tile panels to cover the exterior walls of the Bhojwani Tower. The team also advised Miami-Dade County officials that the Crossville material would meet stringent building codes and come in on budget if mounted with HyCOMB USA’s innovative cladding system.

The HyCOMB USA team worked with D&B Tile Distributors – a frequent host of CTEF’s Tile and Stone Workshops – to deliver the solution for installation of Crossville’s gauged porcelain tile panels for this project. Daniel Slain of HyCOMB USA explained that the company’s system works with Crossville’s surfacing solution because of the unique backing configuration and proven performance during testing for extreme conditions. 

Bhojwani Tower, with its new Crossville gauged porcelain tile panel exterior, stands out on the skyline of Lincoln Road in Miami Beach.

During testing, a standard piece of  2” x 4” lumber is shot out of an air cannon at a rate of 50 feet per second (fps). That’s over 34 miles per hour. This exercise shows simulated impact from airborne objects in hurricane situations.

“We have a honeycomb backer that is .75” thick,” Slain said. “We bond the gauged porcelain tile panels to our core.” After testing, the HyCOMB panels sustained minimal damage from the projectile 2” x 4”s, and remained intact, he said. 

Crossville’s panels are 1M x 3M and relatively simple to work with for experienced installers who have received training with the material. The bonding of the tile panels to the HyCOMB USA core offers distinct efficiencies unparalleled by other surfacing options.

Slain said, “To direct bond, it would require more time because each row would have to set for a day. Our panels are independent of each other and held in place by mechanical fasteners. They do not rest on the layer below. On normal-size stone panels we would need a five-man crew. With the Crossville porcelain tile panels, we use three people and produce twice the square footage each day.”

Lightweight, heavy duty

The combination of Crossville’s gauged porcelain tile panels and the HyCOMB system achieved the aesthetic and technical performance requirements of this high-profile project

Another major advantage of using the Crossville tile panels is the weight compared to other cladding options. These panels are lightweight enough to be handled by fewer workers. This is important to note for the Bhojwani project because of its location on a busy street corner in the heart of the tourist district. If the architects had specified natural stone, the project team would have faced more time-consuming challenges and safety issues. With the porcelain panels, the three-man crew was able to lift the tiles through the scaffolding and put them in place using HyCOMB’s fastening system – reducing both time and risk factors for the project during installation.

Beyond the benefits of installation efficiencies, the tile panels’ classic, timeless look answers aesthetic demands and is actually more consistent in appearance than other materials such as natural stone.

Robert Sutnick, Crossville, Inc. A&D representative, and Dan Slain of HyCOMB at HyCOMB offices in Hallandale Beach.

The panels not only offer a beautiful appearance for the building, but they will also be able to withstand the harsh South Florida elements. They’re innately resistant to UV rays and are highly scratch-proof and resistant to deep abrasion. Also, the panels are eco-friendly, as the body of the tiles is comprised of natural raw materials, and the tile does not release toxins into the environment.

Right style, right performance, right for the environment – Crossville’s porcelain tile panels are ideal for Miami Beach’s preservation standards and the seasonless appeal of this iconic destination.

 

 

 

Architect: Kobi Karp Architecture and Interior Design

Tile Installer: Carolina Correa with Stoneworks, USA

Tile Distributor: D&B Tile Distributors

Mechanical Fastening System: HyCOMB USA

Photography: Dick Booth, Boca Publishing

Gauged porcelain tiles from Crossville, Inc.

Prior to installation, precut panels are laid out in the warehouse to ensure a match with adjoining pieces for a more continuous flow.

Elegance brought to life: the work of Nadine Edelstein

Before Nadine Edelstein, of NTCA member company Tile Design by Edelstein, developed a following with her distinctive tile work, her early training was studying molecular and developmental biology. “I was interested in the processes involved in pattern formation in developing organisms,” she said.

If you’ve seen any of Edelstein’s work, you’d agree that her style – which honors the deep historic roots and cultural significance of this industry – pays homage to organic patterns and processes, transforming them into elegant works of art that serve her clients with functionality, beauty and singularity. 

Vashon, Wash.-based Tile Design by Edelstein offers a trio of services: full-service tile and stone contracting; mosaic art based on mirror, pebble and stone mosaics; and No Tile Left Behind, Edelstein’s salvage and repurpose studio. “I do a bit of everything,” she explained. “New residential, renovations, small commercial, public art. I am also a mosaic artist and enjoy integrating my work into my installations.”

This ungrouted installation is the feature wall of a new cooking school. Edelstein sorted and cut the pebbles, and used 1/4” foam board waterjet cut into circles and triangles. Pebbles were arranged and attached and made into circular and triangular “tiles” in her studio, then installed onto the wall with tinted thinset mortar over concrete board. Sheet aluminum was cut, bent and welded into the circular frames.

Edelstein designed and installed this shower with handmade glazed terra cotta tile and colorful Italian Smalti glass. It received the 2018 CID Residential Tile Installation Award.
Photo By Mike Urban

No matter what aspect of the work she is focusing on, Edelstein derives great satisfaction in bringing an idea to life, and loving the various mental and physical aspects of her job – designing, client interaction, problem solving, setting tile and grouting – basically playing with tile. She approaches her “design and installation work with an appreciation for the elegance and economy of the processes of the natural world,” she explained. “So I think that my greatest satisfaction comes from those daily occurrences that reveal elegance: finding a solution to a problem, understanding a client’s desire (no easy task!), working out the perfect layout, finding the right tool for the job.”

A tile contractor for 24 years, Edelstein provides clients with full design, fabrication and installation services. “I am fortunate to be able to design nearly all of my installations, and have had some adventurous clients,” she said. “One thing that sets my company apart from others is that I like to collaborate with other tile artists and design custom installations. I have found that clients appreciate working with someone who can design a space while understanding the complexities of the installation process.”

Her studio is 100% women-run, with all female assistants. “I am happy to see more women joining this career path, and look forward to a time in the near future where it will not be the novelty that it has been,” she said. 

Largely self taught, Edelstein came to NTCA 10 years ago seeking the support of the technical resources to support her knowledge. She also thought NTCA affiliation would help her business stand out. In fact, NTCA has become a “sort of partner” to Edelstein’s business over the years. 

“As one must only be licensed and bonded to be a contractor and there are no skill or aptitude prerequisites, having NTCA affiliation has shown my clients that I care about my work,” she said. “I have often over the years received excellent tech assistance and solved many installation problems with the help of NTCA staff. Being a member of the NTCA involves me in a larger professional community and this has greatly enhanced my day-to-day life as a sole proprietor in a career that can otherwise feel quite isolated.”

An added bonus of NTCA membership for Edelstein is the voucher program. “Yes, it can save money, but more importantly it removes the barrier to trying new products,” she said. “That’s great for the entire industry.”

Edelstein has won a number of awards, including the 2010 TileLetter Residential Mosaic Grand Prize, 2013 Coverings Installation and Design (CID) Award for Residential Stone Design, and 2018 CID Award, Residential Tile Installation. 

Interested in learning more about her work? View her professional profile on Houzz.com and a portfolio on Instagram (@tiledesignbyedelstein).

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