LATICRETE Rolls Out New Specialist Sales Structure

Sales structure will provide customers with the highest level of service as LATICRETE sees continued growth

Building on more than 60 years of providing customers with unmatched service, LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, is introducing a new sales structure to strengthen its field sales expertise. With the new structure in place, LATICRETE aims to better understand and fulfill its customers’ needs by deploying a nationwide group of sales specialists to support its five core business channels — Tile and Stone Installation Systems, Concrete Construction Chemicals, SPARTACOTE™ Resinous Flooring Systems, STONETECHⓇ Surface Care and Maintenance and Masonry Veneer Installation Systems. Additionally, LATICRETE will increase its sales managers and directors, as well as decrease the size of each territory being overseen to ensure a more intimate experience at every level.

“Business is booming for LATICRETE. As our company continues to grow, our primary goal is to ensure that all business strategies are aligned for long-term success and efficiency,” said Ron Nash, LATICRETE Vice President of Sales North America. “With a focus on assisting end-users and contractors, as well as creating demand for our distribution partners, the new sales structure is designed to incorporate selling teams that are knowledgeable in their fields and provide expert targeted guidance.”

To support the new sales structure, Marcella Prado will take on the role of National Sales Manager for STONETECH and STONE CARE, and Robert Duke will take on the role of National Sales Manager for Masonry Veneer Installation Systems. In both positions, Prado and Duke will be responsible for managing and building a dedicated team of sales specialists in the United States and Canada. Additional promotions include Chris Collins and Jeremiah Johnson who will become Regional Sales Managers and oversee all business channels of LATICRETE in the newly formed “Front Range” and “Gulf Coast” regions. Brett Spencer will direct all selling efforts in the Western United States as the region’s new Director of Sales.

With approximately 1,600 team members worldwide, LATICRETE operates in 100 countries and continues to build upon the legacy and values founded by Dr. Henry M. Rothberg and Lillian Rosenstock Rothberg to ease the work of the installer, improve the durability of buildings and create lasting customer relationships by manufacturing safe, innovative building materials and treating customers, employees and partners like family. Recently, LATICRETE was named the Best Family Business in Connecticut for 2017 by the Hartford Business Journal.

Crossville Launches Calce and Cava – Two New Gauged Porcelain Tile Panel Collections

Stunning Lines Offered Nuanced Surface Visuals in 1mx3m Large Format Panels

Crossville, Inc. has announced the introduction of two gauged porcelain tile products: Calce and Cava.

Neutral colors and delicate nuances mark the face of Calce, a line inspired by wet plaster and concrete. The combination results in a soft, chalky visual that is both sophisticated and thoroughly contemporary. Available in expansive 1mx3m gauged porcelain tile panels that are just 3+mm in thickness, the line’s soft whisper style makes a bold statement for interior walls in commercial and residential settings.

▪    Comes in 6 colors, ranging from light to dark: Bianco, Avorio, Grigio, Tortora, Antracite, Nero
▪    Available in 3+mm thickness for wall use
▪    Unparalleled testing and training ensures high performance
▪    Suitable for interior vertical surfaces

With looks as good as natural stone delivered straight from the quarry, Cava brings you all of the style with unsurpassable performance. Utilizing state of the art technology, we created each vein of the line’s four colors to be rendered with remarkably authentic effect on each 1mx3m panel. Though just 5.6mm in thickness, Cava panels will perform beautifully in a range of interior settings in commercial and residential projects. The result is supersized stone looks guaranteed to be even better than the real thing!

▪    Comes in four colors: Bianco Lasa (in Polished or Bush Hammered finishes), Diamond Cream (in Bush Hammer finish), Noir Desir (in Polished finish), and Nero Greco (in Polished finish)
▪    Available in 5.6mm thickness with finish options for floor and wall use
▪    Unparalleled testing and training ensures high performance
▪    Suitable for indoor surfaces
Learn more about these products at

Crossville’s Bohemia Porcelain Tile Collection Empowers Boho-Chic Style

New Line Offers Fabric-like Texture, Nuanced Appearance

Crossville, Inc. has announced the launch of Bohemia, the brand’s latest porcelain tile collection. Taking inspiration from the history and spirit of nomadic cultures, the line offers unconventional takes on texture and color. The versatility of sizes and hues empowers designers to incorporate boho-chic styles and adventurous, textile-like touches into their customized tile designs.

“We’re excited to see Bohemia usher in new opportunities for designers to tap into their individual styles,” explains Lindsey Waldrep, Crossville’s vice president of marketing. “The fabric-finish texture and range of colors and creative options will let designers invent unique, custom looks.”

Field tiles are available in two large format sizes, 12”x24” and 24”x24”, and are rectified for exact size consistency. The complement of trim pieces includes bullnose and covebase to allow for fully finished looks that meet installation requirements. Additionally, two mosaic options—a 3”x3” and a basketweave, each mesh-mounted on 12”x12” sheets for easy application—serve as creative solutions for commercial and residential projects.

Bohemia is offered in eight nuanced colors in a fabric-like, unpolished finish that is simple to maintain and highly durable. The spectrum of colors includes bold, light-to-dark neutrals, as well as blue and green offerings. The colors are inspired by—and named for—the unapologetic, informal style of the boho-chic movement: Free Spirit, Drifter, Artist, Vagabond, Tinker, Wanderer, Rebel, and Beatnik.

As with all products produced at Crossville’s Tennessee manufacturing facilities, Bohemia is responsibly manufactured using sustainable processes and is Green Squared certified. It is recommended for interior floors, walls, countertops, and exterior walls in both residential and commercial applications.

For more information and sample ordering for the Bohemia collection, visit


November 15 & 16, 2017
Pennsylvania Convention Center

WHAT: NeoCon East offers an insider look into the products and innovative offerings that will shape the offices, hospitals, hotels, schools, retail stores and government buildings of the future. From new solutions that combat the “sitting epidemic” to biophilic designs, there is a wealth of groundbreaking options for attendees to discover. The conference and exposition will feature over 25 insightful seminars, 150 exhibitors, and thousands of ready-to-spec solutions that will end up in the biggest built projects in the region and beyond.

NeoCon East 2017 highlights include:
New to market innovations and avant-garde furnishings, lighting, wallcovering flooring products for activity-based working, hoteling, benching and hot desking; cloud-based technologies; health and wellness; privacy; acoustic comfort and sound absorption; sustainable design and more.

The largest concentration of products and services under GSA’s Multiple Awards Schedule Program.

Keynote presentations from industry influencers including: Suzette Subance Ferrier, IIDA (Design Director, TPG Architecture), Zena Howard, AIA, LEED AP (Managing Director, Perkins+Will, North Carolina Practice), David Insinga, AIA (Chief Architect, General Services Administration’s Public Building Service), and Alex Gilliam (Founder, Public Workshop).

An educational track offering over 25 CEUs, which provides professionals across industries with an effective and efficient way to earn valuable credits in just two days.

Networking events like the Opening Night Party across the show floor (Weds, 11/9, 4-6PM), which is co-hosted by IIDA’s PA/NJ/DE chapter and features Philadelphia treats.

WHEN: Wednesday, November 15th, 9AM – 6PM
Thursday, November 16th, 9AM – 4PM

WHERE: Pennsylvania Convention Center: Halls D and E
1101 Arch St
Philadelphia, PA 19107

REGISTER: Registration is available online at before 11/10. After that date, registration is available on site. Keynote Presentations are free to registered attendees. CEU seminar registration is $40 online before 11/10 and $50 on-site

WHO: TheMART, a Vornado Property, produces the show. Interviews with show management including Senior Vice President of TheMART, Susan McCullough, exhibitors, as well as speakers are available prior to, during, or after the show.

Credentialed media can register for the show for free at until Nov. 10. They can also register on site. The NeoCon website features a digital pressroom with press releases and an image gallery. For exhibitor news, images and real-time information, follow NeoCon Shows on the following social media channels: Facebook (@NeoCon Shows), Twitter (@NeoCon_Shows),and Instagram (@NeoCon_Shows).


Knoll (#813)

MOVI Workspace (#1337)

Framery (#1013)

QEP Associates Worldwide Team Up With Vendor Partners for Disaster Relief

In response to the string of catastrophic events which have impacted the people living in and around the Caribbean basin, QEP Associates across the world have come together to make a meaningful difference for those impacted.

“The initial Corporate response was straightforward.  We quickly identified the tools that would be most useful in the aftermaths of the hurricanes and the earthquake in Mexico.” said Len Gould, President of QEP.  “What was particularly inspiring was seeing the donations pour in from QEP offices across the globe.  Furthermore, our long standing vendor partners stepped up as well donating additional cash and product.”

The Company shipped two full tractor-trailers crammed with a variety of professional tools to our customer partners. Additionally, $30,000 was raised by Associates representing QEP locations in: The United States, Canada, China, The United Kingdom, France, New Zealand, and Australia.

100% of all monetary donations was distributed among established charities in Puerto Rico and The Florida Keys, including Hogar de Ninas de Cupey, a home for young girls who have fallen victim to abuse, Banco de Alimentos de Puerto Rico, a food bank in Puerto Rico, and The Florida Keys Children’s Shelter.

Crossville Participates in Second Annual Southern Style Now Festival and Traditional Home Showhouse, November 9-11 in Savannah, GA

Crossville’s Lindsey Waldrep to Moderate Design Panel Discussion as Part of Festivities

Crossville is a participating sponsor of the second annual Southern Style Now Festival and Traditional Home Showhouse taking place November 9 – 11 in Savannah, Georgia. The festival, founded by renowned author and design editor Robert Leleux, is a celebration of southern style and culture. The three-day event features keynotes and panel discussions with popular interior design and lifestyle personalities, as well as a range of special events that make the most of the Savannah experience.

“Crossville is proud to sponsor the Traditional Home showhouse and partner with Garden State Tile for Southern Style Now. It’s the perfect venue to showcase our cutting edge products within a historic setting and demonstrate the breadth that Crossville offers the residential design community,” explains Lindsey Waldrep, Crossville’s vice president of marketing. “

Crossville products are found throughout four levels of living space in the Southern Style Now showhouse, presented by Traditional Home Magazine. The 5,500 square foot, renovated historic property will debut on the evening of November 9 at a gala event benefiting the Historic Savannah Foundation. The home will then be open to the public for tours from November 10 through December 1.


Martin Brookes

The National Tile Contractors Association (NTCA) is proud to announce the addition of one of its members, Martin Brookes of Tile Inspection Services in San Francisco, Calif., into the NTCA Recognized Consultant Program. Recognized Consultants are the only individuals the NTCA refers for inquiries into jobsite inspections, specifications, and installation requirement clarification.

Tile Inspection Services leverages over 35 years of industry experience in masonry and tile installation to provide an unbiased expert opinion of plans and specifications. Owner and operator Martin Brookes, is a NTCA Five Star contractor member, and maintains an active presence within the tile community. He is the president of Heritage Marble & Tile, which he founded in 1997, and is a sitting member for the American National Standards Institute (ANSI)’s A108 committee. Brookes is also an active member of NTCA, serving as second vice president of the NTCA Board of Directors and sitting on both the Technical committee and Standards & Methods committee.

The Standards and Methods Committee of the NTCA carefully screens applicants to ensure only the most competent and qualified people are honored with this distinction. The sole purpose of this program is to provide ceramic tile contractors and consumers with a recognized expert to consult with before and after installing ceramic tile or allied products.

If you are interested in becoming a recognized tile industry consultant, visit our website at

One LATICRETE Tour coming to Atlanta, November 9










One LATICRETE® Tour is a one day, fun and interactive training program specifically developed for LATICRETE distributors, dealers, installers and other professionals interested in LATICRETE products. Training encompasses classroom instruction and hands-on demonstrations by experienced LATICRETE team members. The tour focuses on: SPARTACOTE™ resinous flooring and decorative coatings and MVIS™ (Masonry Veneer Installation Systems). Date: Novemember 9, 2017 Hours: 9:00am – 12pm for SPARTACOTE or 1:00pm – 3:30pm for MVIS. Lunch will be served at 12:00 for those attending either session.

Location: Sheraton Suites Galleria – ATL 2844 Cobb Parkway SE Atlanta, GA 30339 Space is limited! Register here for product education, food, giveaways & fun!

Sponsor Product Spotlight – LATICRETEⓇ SPECTRALOCK Ⓡ PRO

Now with even better stain resistance and non-sag performance on vertical installations, LATICRETE SPECTRALOCK PRO Premium Grout produces the most color uniform, color accurate grout available today.

SPECTRALOCK PRO Premium Grout is designed for residential and commercial use on interior or exterior ceramic tile, glass tile and stone applications. Ideal for re-grouting, this product is perfect for swimming pools, fountains and other wet areas.

SPECTRALOCK PRO Premium Grout is available in a wide range of colors, including 40 traditional solid colors and many additional options using SPECTRALOCK DAZZLE which includes Gold, Silver, Copper, Mother-of-Pearl, and Glow-In-The Dark. For more information, visit



Partnering for Success:
Choose up to $2,000 in vouchers from four new categories

Partnering for Success (PFS) is NTCA’s highly successful voucher program, which gives back to members more than threefold the amount of their membership in setting materials and sundries used by installers every day. Manufacturer partners agree to reimburse vouchers of designated amounts of materials for new and returning members. This allows members to get a discount or free items for some of the materials they use the most, or some of the materials they’ve wanted to try, basically risk free.

This year, the PFS is making a change to four categories: Tile,
Tools/Heating Systems, Sundries and Setting Materials. With the growth of the NTCA – nearly 1,400 members strong now – it became imperative to change the selection process to give exposure to some of some of the smaller participating manufacturers in addition to the well-known and established manufacturers who have been supporting this program for many years. This led to the creation of the four-category system that will be instituted in 2018.

NTCA is aware that people aren’t really fond of change. To soften the impact of changing to a four category system, NTCA increased the dollar value from $1,800 in vouchers per member to $2,000 in vouchers per member – more than three times the value of the $600 NTCA annual membership. Every member of the NTCA can find at least $600 worth of free materials that will offset the membership cost. In addition to the vouchers program, membership dues give the NTCA the ability to continue the quest to promote qualified labor and certification, elevating the industry and the trade.

1 2 3 4 20