CUSTOM® REPACKAGES POPULAR PRISM® ULTIMATE PERFORMANCE CEMENT GROUT

New Box Highlights Versatility for Tile and Stone Installations

Custom® Building Products, the leading provider of flooring preparation products and tile and stone installation systems, recently repackaged its Prism® Ultimate Performance Cement Grout to reinforce the key attributes preferred by architects, designers, specifiers, contractors and installers. Designed to deliver attractive, high-quality tile surfaces while preventing costly and time-consuming call-backs, Prism® Ultimate Performance Cement Grout is now available in an eye-catching, multi-colored 17-pound box.  The front and side panels of the new box highlight the benefits of this versatile grout.

·         Uniform, consistent color

·         No efflorescence

·         Stain resistant

·         Lightweight for superior handling

·         Same coverage area as 25-pounds of traditional sanded grout

·         Ideal for all grout joint sizes up to 1/2″ including submerged grout

A proven, go-to option for a wide variety of tile installation projects, Prism® Ultimate Performance Cement Grout meets ANSI A118.7 and is formulated for higher strength, more resistance to cracking and less water absorption to reduce the likelihood of staining.  Prism® Ultimate Performance Cement Grout will not mottle or shade in the grout joint regardless of tile type, temperature or humidity, and does not contribute to efflorescence. The density of Prism® Ultimate Performance Cement Grout provides greater stain resistance while its rapid-setting formula speeds project completion.

Prism® Ultimate Performance Cement Grout is a lightweight material giving installers unmatched handling and workability. More than 30 percent lighter than standard grouts and made of 15 percent post-consumer recycled content (by weight), Prism® Ultimate Performance Cement Grout also contributes to LEED certification credits. Prism® Ultimate Performance Cement Grout is available in a comprehensive palette of 40 colors to accommodate the look of any floor, countertop, wall, ceiling, shower, fountain, pool or other tile project.

What Contractors Say

“Prism is more colorfast than other cement grouts and we do not see any mottling, which makes everyone happy,” said Mark McCandless from Charles McCandless Tile of Santa Ana, Calif.

“We love Prism’s color consistency and it is super easy to use,” said Jeff Blanchard of American Tile and Marble of Shreveport, La.

“Prism has great colorfastness, which is huge, and it has excellent handling, making it very easy to work with,” said Dan Harrison from J. Colavin and Son of Los Angeles.

View the video highlighting the versatility of Prism® Ultimate Performance Cement Grout at http://www.custombuildingproducts.com/reference-library/videos/prism%C2%AE-ultimate-performance-cement-grout-the-versatile-go-to-grout.aspx.

 

TECH TIP TUESDAY: Q & A WITH NTCA TRAINING DIRECTOR MARK HEINLEIN

Contractor Question:

Mark,
I am thinking about putting a heating TapeMat in the floor of my bathroom.  The manufacturer’s literature suggests a modified thin-set mortar.  I am using a large format tile (12” x 24”).  I am placing the tile on a 3/4 inch plywood subfloor with a 1/4 inch Hardy board backer.  The floor is supported by 2”x12” floor joists spaced at 16” on center.  The bathroom is L shaped and is  8’x4’ with a 3’ L.  The 8’ wall is an exterior wall. Would an unmodified mortar work as well? Is it even advisable to use a modified mortar with a large format tile?

Mark’s Reply:

Thanks for the info.

Assuming ceramic/porcelain tile is being installed, the industry recognized method found in TCNA Handbook is RH135-16.  The method describes the details for an electric radiant heat system encapsulated in mortar over backer board on a plywood subfloor with joists 16” on center, which is the installation you have described.

It sounds like you are not installing a waterproofing membrane in the system.  In that case, the required thinset mortar for the cementitious bond coat is an ANSI A118.15.  In other words, an Improved Modified Dry-Set Cement Mortar is required.

The mortar you select should have the words “Meets ANSI A118.15” stamped on the package.  Be certain to carefully follow the mortar manufacturer’s instructions for the proper amount of water, mixing instructions, slaking time, open time, etc.

You asked whether it is advisable to use a modified mortar with a large format tile.  It is.  In fact, many manufacturers are now producing highly modified mortars specifically designed for Large and Heavy Tile.  You may find mortars labeled as “LHT” for this reason.  These mortars have specific properties to support the installation of large and heavy tiles on floors and walls.  Some allow for a thicker bond coat.  This is the type of mortar I would look for when installing an electrical heating tape mat system in the bond coat layer.

If you are using a membrane in the system, it may be advisable to use a less highly modified mortar (such as an A118.4) or even an unmodified thinset mortar (A118.1).  Check with the manufacturer of the membrane for their specific mortar recommendation.

Please make certain the surface of your plywood subfloor is flat to meet the industry standard tolerance of 1/8” in 10’ as required by ANSI A108 before you install the backer board.  This will ensure you have a flat finished tile surface on your large format tile installation.  Use a rapid setting patch material to fill low spots and a belt sander on the high spots of the plywood.  Do not use more or less thinset to help you flatten your installation while you set tile.  Doing so will prove problematic for you and your installation.

Membership in the National Tile Contractors Association is a valuable resource for any professional tile contractor or any contractor who installs tile.  NTCA is committed to improving installations and performance of contractors throughout the tile industry.  Our primary mission is training based on the tile industry standards I have described above.  Every installer should own and be familiar with the standards, methods and details that guide the tile industry.  I would be happy to discuss with you and your tile installation contractors the many benefits of membership in NTCA.  Please feel free to contact me, or Jim Olson at [email protected] for more information.  Also please visit our website at www.tile-assn.com.

The Ceramic Tile Education Foundation (CTEF) supports education and training in the tile industry.  The Certified Tile Installer (CTI) program is a highly sought after certification for tile installers who wish to achieve a higher level of professionalism and recognition in the tile industry.  Please visit the CTEF website at https://www.ceramictilefoundation.org to locate a Certified Tile Installer or contact Kevin Insalato at [email protected] for more information on how a contractor can become a CTI.

I hope this helps.

Mark Heinlein, NTCA Training Director

 

LATICRETE Supports Hurricane Harvey Relief

Robert Chambers, Contractor Sales Representative, LATICRETE International, Inc. helping prepare meals for victims of Hurricane Harvey in Houston, Texas.

LATICRETE is happy to announce that a $5,000 corporate donation has been made to Operation BBQ Relief, an organization that leverages its expertise in cooking and catering meals to those whose lives have been affected by disasters across the United States.

In support of the Hurricane Harvey Disaster Relief, LATICRETE Contractor Sales Representative Robert Chambers has been working with the organization the last several days to provide meals for first responders and any displaced Houston, Texas residents in need.

Left to right: Robert Chambers, Contractor Sales Representative, LATICRETE International, Inc. and Craig Sharry, owner of Texas Pepper Jelly and President of IBCA, International BBQ Cookers Association

NEOCON 2018 CALL FOR PRESENTATIONS

Seeking Inspiring Program Submissions for Milestone 50th Edition

From leading designers and architects to scientists, entrepreneurs, and emerging talents, the presenters who have headlined the NeoCon conference program over the past 49 years, are among an influential and diverse group. With the 50th edition around the corner, June 11-13, NeoCon is once again seeking innovative thought leaders for its prestigious conference program. The official Call For Presentations application is now available online at www.neoconcfp.com (due October 30, 2017). Regarded as an authoritative educational resource, NeoCon programming has become known for its diverse assortment of dynamic and timely seminars across leading tracks and categories. The 2018 offering will build on this legacy and include a special new programming designation on the “Future of Design.”

Now is the chance to join thousands of industry experts who have shaped the educational conferences of NeoCon. Selected speakers will gain visibility in the industry and contribute to the advancement of their profession at the momentous NeoCon 50.  Submission guidelines and specifics can be found at neoconcfp.com or www.neocon.com.

NeoCon 2018, the 50th anniversary event, will be held from June 11-13 at the Mart. NeoCon East returns to Philadelphia for the 15th annual edition, November 15-16, 2017 at the Pennsylvania Convention Center.  More details are available at www.neoconeast.com

Coverings Returns to Atlanta May 8-11, 2018

Coverings, the largest international tile and stone show in North America, is returning to Atlanta for the first time since 2013. Coverings will be held May 8-11 at the Georgia World Congress Center.

The show features nearly 1,100 exhibitors from more than 40 countries and attracts thousands of architects, designers, builders, remodelers, fabricators, installers, retailers, and distributors.

Registration for Coverings is free and will open in late September. For more information please visit www.coverings.com/register. FOR YOUR CALENDAR

WHAT: Coverings is the largest global tile & stone exposition in North America, providing a stage for the most innovative products, tools, and machinery on the market. The show features nearly 1,100 exhibitors from more than 40 countries and attracts thousands of architects, designers, builders, remodelers, fabricators, installers, retailers, and distributors. The show is a resource for dynamic continuing education along with unparalleled networking opportunities, all for free.

WHEN: May 8-11, 2018

WHERE: Georgia World Congress Center — Atlanta, GA USA

REGISTRATION: Registration is free and will open in late September. For more information please visit www.coverings.com/register.

SPONSORS: The Ceramic Tile Distributor Association (CTDA), Tile of Spain/Spanish Ceramic Tile Manufacturer’s Association  (ASCER), Ceramics of Italy/Confindustria Ceramica, National Tile Contractors Association (NTCA) and the Tile Council of North America (TCNA). The show is managed by Taffy Event Strategies.

PRESS CONTACTS: Sharp Communications, 212-829-0002

Kate Henderson, [email protected]

Austin Durling, [email protected]

 

 

LATICRETE President and Chief Operating Officer Receives 2017 Cesery Award

Tile Contractors’ Association of America honors Edward Metcalf with the industry’s highest distinction

LATICRETE President and Chief Operating Officer Edward Metcalf has been named the 2017 recipient of the Carl V. Cesery Award presented by Tile Contractors’ Association of America. Since 1963, the Cesery Award has honored those who have served the ceramic tile and stone industry with distinction and is regarded as the industry’s highest award.

“Throughout his career, Ed has served in numerous leadership positions among tile associations. His continuous efforts have been instrumental in advancing the industry. LATICRETE is proud to call him one of our own,” said David Rothberg, Chairman and CEO of LATICRETE.

As President and COO North American Division, Metcalf is responsible for Sales, Marketing, Product Management and Technical Services at LATICRETE International, a world leader in tile and stone installation systems. Metcalf has been with LATICRETE since 1985 when he started as a Technical Representative (Southern California) and has held the roles of Region Manager, National Sales Manager, Director of Sales, and Vice President Sales and Marketing. He has served in numerous industry leadership positions, including the Board of Directors of the Ceramic Tile Distributor Association, National Tile Contractors Association and the Ceramic Tile Education Foundation.

The Cesery Award took its name from the late Carl V. Cesery who was regarded as the most dynamic personality to serve the ceramic tile trade during the mid-century, willing to do whatever it took to be a successful tile contractor and organizational leader.

Metcalf will be recognized at a Gala Industry Dinner on Tuesday, November 7, as part of this year’s Total Solutions Plus conference in Washington, DC. He is the second member of LATICRETE leadership to be recognized with the Cesery Award, following LATICRETE founder Henry M. Rothberg who received the award in 1997.

Tech Tip Tuesday: Q & A With NTCA Training Director Mark Heinlein

Consumer Question:

Hi! Recently, our new tile floor began cracking. Our builder took up the damaged areas, fixed deflection, and replaced damaged tiles. Now, more tiles in other areas are cracking. Is it standard practice to continue piecing the floor together or is it better to rip out the whole floor?

Answer:

Thank you for contacting the National Tile Contractors Association.

It is not at all standard to have to make repairs like this to a new tile installation.

What is standard is to ensure the structure including the subfloor and substrates that will support the tile installation are properly engineered, designed and constructed before the tile installation begins. There are standard requirements to meet tolerances for deflection.  When deflection and substructure requirements are met, tile installations can be designed and installed using additional tile industry standards, methods, best practices and techniques.

The primary tile industry standards are found in these publications:
American National Standards Institute Specifications for the Installation of Ceramic Tile (ANSI A108)
American National Standards Institute Material Specifications (ANSI A118)
Tile Council of North America (TCNA) Handbook
In addition to deflection, there may be other factors that could be leading to this failure in your tile system.  Tile installations are complex.  Every aspect of the installation must be performed according to industry standards and material manufacturer instructions to ensure a long lasting successful installation.

Ask your tile installer which standards and methods from the above listed publications they followed to install your project.

Is your tile contractor a Ceramic Tile Education Foundation Certified Tile Installer (CTI)?  CTIs are recognized by the tile industry to have the necessary knowledge of these industry standards along with the proven skills and experience to construct long lasting tile installations.  You can search the list of CTIs in your area at this link:  https://www.ceramictilefoundation.org/find-certified-tile-installers

Is your installer an NTCA member or an NTCA 5 Star Contractor?  NTCA member contractors can be located here:http://www.tile-assn.com/search/custom.asp?id=2759  Membership in the NTCA is a valuable resource for any professional tile contractor or any contractor who installs tile.  NTCA is committed to improving installations and performance of contractors throughout the tile industry.  Our primary mission is training based on the tile industry standards I described above.

NTCA 5 Star Contractors that employe CTIs can be located at this link:  http://www.tile-assn.com/search/custom.asp?id=2838

Every installer should own and be familiar with the standards, methods and details that guide the tile industry.  If your contractor is not familiar with the standards or if they are not an NTCA member or Certified Tile Installer, I would be happy to discuss with them the importance of these programs.  Please feel free to have them contact me, or Jim Olson at [email protected] for more information.

The NTCA and the entire American tile industry want you to have a beautiful and functional and safe installation that will stand the test of time and that will make you happy and comfortable and proud to own. Employing Certified Tile Installers and NTCA member contractors is a step in the right direction to ensure a successful tile installation based on tile industry standards.

I hope this helps.

Mark

COVERINGS 2018: Presentations Submission Deadline: Friday, Sept. 8th!

Reminder to Submit Presentations

Don’t hesitate to submit your presentations for the Coverings 2018 conference program!
Coverings invites thought-leaders to share fresh and innovative content that focuses on how to help professionals grow their businesses and enhance the industry at large.

Proposed programming ideas may include:
Cross-segment collaboration and best practices
Trends in products and design
Innovative business and project case studies;
Installation techniques and evolving industry technologies
Economic forecasting
Engaging the millennial generation
Health, safety and wellness
Submission Deadline
Proposals must be submitted for review by 5:00 p.m. PDT on Friday, September 8, 2017.

CLICK HERE for more information or to submit a proposal:

Questions? Suggestions?
Have an idea for the 2018 conference program but don’t want to present? Email Michele Nebel Peake, [email protected]

NTCA ANNOUNCES 50TH FIVE STAR CONTRACTOR MEMBER

The National Tile Contractors Association (NTCA) is proud to announce the acceptance of Trostrud Mosaic & Tile Co., Inc., as its 50th Five Star Contractor member.

Trostrud Mosaic & Tile Co., Inc., was founded in 1929 by Earl J. Trostrud, Sr., who serves as President, and takes pride in completing installations the correct way, by hiring the best tile setters and finishers, and only using the premium installation products. The company is also led by NTCA Technical Committee Member Brad Trostrud, who serves alongside his father, as Vice President.

To obtain Five Star certification, contractors must be a member of NTCA, and complete an application process that includes submitting examples of work, reviews and recommendations from peers and customers and proven commitment to service, quality, safety and superior job performance. Five Star Contractors are also required to certify a minimum of 10 percent of their installers through the Ceramic Tile Education Foundation (CTEF) Certified Tile Installer program or have completed a Three (3) year Apprenticeship program approved by the Dept. of Labor.

Trostrud Tile has received various awards over the years, most notably, the International Union of Bricklayers and Allied Craft Workers Award for the Best Mosaic in 2015 and the Best Tile Project in 2008. The company also received both TCAA’s 1st Place Commercial Project Award and achieved the Trowel of Excellence Certification in 2012.

If you are an NTCA member and interested in gaining Five Star certification, contact Five Star Program Director Amber Fox at [email protected].

Sponsor Product Spotlight: LATICRETE® SPECTRALOCK® PRO

Now with even better stain resistance and non-sag performance on vertical installations, LATICRETE SPECTRALOCK PRO Premium Grout produces the most color uniform, color accurate grout available today.

SPECTRALOCK PRO Premium Grout is designed for residential and commercial use on interior or exterior ceramic tile, glass tile and stone applications. Ideal for re-grouting, this product is perfect for swimming pools, fountains and other wet areas.

SPECTRALOCK PRO Premium Grout is available in a wide range of colors, including 40 traditional solid colors and many additional options using SPECTRALOCK DAZZLE which includes Gold, Silver, Copper, Mother-of-Pearl, and Glow-In-The Dark. For more information, visit www.laticrete.com.

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