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NationalTileContractorsAssociationwww.tileletter.comMarch2015ONTHECOVERLATICRETESomewhereundertherainbowsatHiltonRainbowTowerinWaikikiQualiedLaborCTIACTtestingatTISEWestelevatesrespectfortradeThinTileThintilebeautiesthree-storylobbyDesignConstructionWeekbringstileanddesignextravaganzatoVegasLATICRETElaunchesPERMACOLORSelecttheindustrysrstdispersiblepigmentgroutsolutionrevolutionizingthebusinessandlogisticsofgrout ARDEXLiquidBackerBoardSelf-LevelingUnderlaymentIdealoverin-oorheatingForuseoverwoodorconcretesuboorsMixeswithjustwaternolathoradditivesrequiredWalkoninjust2-3hoursInstallinonly6hoursTheultimatesmoothatsurfacefortileinstallationsOnebagcoversthesameareaas3sheetsofbackerboardSTOPSlantedNeckSyndromeNomorecrackedsheetsNomorecuttingandwasteNomorescrewingandtaping1.3.2.4.NoMetalLathRequiredFormoreinformationonARDEXLiquidBackerBoardandARDEXTileStoneInstallationSystemproductspleasecontactyourlocalARDEXSalesProfessionalat888-512-7339orvisitwww.ardexamericas.com. newsyouneedtoknowDedicatedtoeducationandindustryserviceFeatureStory32Inthisissue...38QualiedLaborCTIACTtestingatTISEWestelevatesrespectfortradeByLesleyGoddin66BytheBookHotoffthepressrevisionstoTCNAHandbooksRadiantHeatmethodsByJoshuaLevinsonArtisticTileSponsoredbyCTEF78ThinTileThintilebeautiesthree-storylobbySponsoredbyMAPEICorporation86DesignConstructionWeekbringstileanddesignextravaganzatoVegasByLesleyGoddinfeaturestoryLATICRETEInternationalInc.SomewhereundertherainbowsLATICRETEproductsrenewtreasuredHiltonRainbowTowermuralsinWaikikitileletter.comONLINENOW78486842March2015TileLetterMarch20151 THEOFFICIALPUBLICATIONOFTHENATIONALTILECONTRACTORSASSOCIATIONBARTA.BETTIGApublisherbarttile-assn.comLESLEYA.GODDINeditorlesleytile-assn.comMICHELLECHAPMANartdirectoradvertisingsalesmichelletile-assn.comMARYSHAW-OLSONadvertisingsalesmarytile-assn.comMailingAddressP.O.Box13629JacksonMS39236U.S.A.ShippingAddress626LakelandEastDriveJacksonMS39232Tel601-939-2071Fax601-932-6117Websitewww.tileletter.comwww.tile-assn.comDepartments4Welcomenewmembers6NTCATileStoneWorkshops12Editorsletter16Presidentsletter20AsktheExpertsSponsoredbyLATICRETEInternationalInc.26BusinessTipObstaclestodoingmorebusinessBySteveRauschSponsoredbyMAPEICorporation44TechTalkCustomerswarmtoelectric-heatedoorsWiFithermostatsallowremote-controlenergyefciencyviasmartphoneorwebByLesleyGoddinSponsoredbyTECH.B.FullerConstructionProducts72NewMemberFiveStarContractorSpotlightWilloughbyTileByLesleyGoddinSponsoredbyCustomBuildingProducts96NTCANews102FacesintheNews102IndustryNews108NewProducts118AdvertisersIndexTheNationalTileContractorsAssociationInc.isanequalopportunityassociationandseekstoincludequaliedindividualsandbusinessesinallphasesofitsactivities.TheNationalTileContractorsAssociationInc.doesnotdiscrimi-nateonthebasisofracecolorreligionagesexsexualorientationnationaloriginveteranstatusordisability.TheNationalTileContractorsAssociationInc.seeksopportunitiestoincludethesegroupsinitsprogramsandactivities.TileLetterisafreesubscriptiontothetilestoneandalliedproductsindustries.Tosubscribevisitwww.tileletter.com-clickonAdvertisersSubscribers-clickonSubscribe.Tomakeaddresschangesorunsubscribepleasesendanemailtowebmastertile-assn.com.TILELETTEREDITORIALPOLICYTileLetteristheofcialpublicationoftheNationalTileContractorsAssociationInc.NTCA.TileLetterprovidesamediumforexpressingviewsandopinionswithoutapprovingdisapprovingorguaranteeingthevalidityoraccuracyofanydataclaimoropinionappearingunderabylineorobtainedorquotedfromanacknowledgedsource.StatementsoffactandopinionaremadeontheresponsibilityoftheauthorsaloneanddonotimplyanopinionorreecttheofcialpositionofNTCA.NTCAwouldnotbepossiblewith-outthededicatedserviceofourboardandcommitteemembersandregionalandstatedirectors.Meetthesededicatedvolunteersbyvisit-ingwww.tile-assn.comandclickingonAboutUs.Youcanalsondinfor-mationandacontinuallyupdatedlistofFiveStarContractorsatwww.tile-assn.comclickonFindaTileContractororConsultant.2TileLetterMarch2015 Contactusat800-850-2044Lackmond.comInAprilsomethingshatchinginOrlandoComeseeournewestBEASTatCoveringsBooth3036inOrlandoFLApril14-172015. ThesemembersrecentlyjoinedNTCAPleasetaketheopportunitytowelcomethoseinyourregiontotheNTCAfamilyWELCOMENEWMEMBERSCONTRACTORMEMBERSBCFInstallationBrettChaltry262-483-0576CampbellsportWIbcnstallationgmail.comBerryCeramicTileStoneworkInc.BerryAgolli414-482-7464CudahyWIberryceramicusa.comBeyondBasicsTileStoneVanSutton925-743-8138DanvilleCAmindmarbleaol.comBrushFloorCoveringInc.BobBrush304-575-8453BeckleyWVbobbrushoor.comColoradoDesignInc.TileTerrazzoStephenTitony303-288-9688DenverCOStephencdtat.comEastCoastFlooringSolutionsByronNavarro919-607-7405MorrisvilleNCecooringsolutionsgmail.comJVCeramicTileJackVivonetto631-288-8114WesthamptonBeachNYjacklamodaceramic.comMackallieLLCChrisMackallie631-942-3697EastIslipNYchrismackallie.comMcKinneyConstructionInc.ToddMcKinneyRidgecrestCA760-382-0300mconst60msn.comMcSwainCarpetsFloorsKevinCarnes513-771-1400CincinnatiOHkcarnesmcswaincarpets.comNambaServicesInc.JonNamba714-653-2130TaylorsvilleUTnamba.drgmail.comRichardFoleyRichardFoley315-416-2800PhoenixNYrichard.foleyiiyahoo.comTCFlooringCleaningServicesTysonCarter513-300-0588CincinnatiOHinfotcooringservices.comCONSULTANTMEMBERIdentityTheftLegalAssociatesKeithSmith601-832-2224MadisonMSkeithkeithsmithinsurance.comDISTRIBUTORMEMBERTheTileShopCabellLolmaugh612-201-2520PlymouthMNcabell.lolmaughtileshop.comForinformationaboutjoiningNTCAvisitthewebsiteatwww.tile-assn.comcontactJimOlsonat601-939-2071oremailhimatjimtile-assn.com.4TileLetterMarch2015 NTCATileStoneWorkshopspresentedbyGeraldSloanMichaelWhistlerNTCAsTileStoneWorkshopsareagreatopportunitytostayabreastofthelatesttechniquesandsystemsfortileandstoneinstallation.WorkshopsnowincludeinformationonthemanychangesintheTCNAHandbookforCeramicGlassandStoneTileInstallationlivedemonstrationsandanopenforumateveryevent.Visitwww.tile-assn.comforaworkshopscheduleorcheckeachissueofTileLetterforupcomingeventsinyourarea.2015NTCATileStoneWorkshopsMARCH10Daltile258SuttonPlaceSuite101SantaRosaCA707-588-0842JillBestjill.bestdaltile.comDaltile870BooneStationRoadGrayTN423-283-4875JohnnyPaynejohnny.paynedaltile.comMARCH11Daltile2350SWatneyWaySuiteAFaireldCA707-429-4592ShaneUtkeshane.utkedaltile.comDaltile21DesignAvenueFletcherNCBrianBeacham828-654-7979brian_beachammohawkind.comMARCH12MarazziAmericanOlean3129FiteCircle110SacramentoCA916-368-7102RichardRhodasrichard.rhodasmarazzitile.comDaltile119EastbendCourtMooresvilleNC704-799-3705ChrisE.Wellbornce.wellborndaltile.comAPRIL21AmericanOlean3905CenterLoopSuite400OrlandoFL407-523-8477BlaneGreerblane.greeramericanolean.comAPRIL22Daltile703SammsAve.SuiteCPortOrangeFL386-767-9561RobertVogtrobert.vogtdaltile.com6TileLetterMarch2015 APRIL23Daltile9446PhillipsHwy.Suite10JacksonvilleFL904-262-0444RobertVogtrobert.vogtdaltile.comAPRIL28Daltile1827EastMainStreetVisaliaCA559-739-8810EricSchlundteric.schlundtdaltile.comAPRIL29Daltile2461NorthArgyleAvenueFresnoCA559-291-9638EricSchlundteric.schlundtdaltile.comAPRIL30Daltile485VictorWaySuite7SalinasCA831-758-9473SteveFloressteve.foresdaltile.comwww.laticrete.comThankyouforyoursponsorshipoftheNTCATileStoneWorkshops.TileLetterMarch20157 www.blankecorp.comwww.compotite.comwww.americanolean.comwww.dewalt.comThankyouforyoursponsorshipoftheNTCATileStoneWorkshops.www.bellota.comwww.buildgp.com8TileLetterMarch2015 ReectingthesubtleinspirationofnaturalstoneRelevancebyAmericanOleanhasabeautyandelegancetomeetanydiscriminatingtaste.Availableinbothunpolishedandtexturednishesandvecoloroptionsthisversatileporcelaintilecanbeusedindoorsandoutprovidingendlessdesignapplicationpossibilities.FormoreinformationonRelevanceorotherAmericanOleanproductsvisitamericanolean.com.2015Dal-TileCorporationInspiredversatility. 800938-7925-OPEN7DAYSAWEEKServiOUR22000SQ.FT.SHOWROOMISLOCATEDAT520S.FrontStreet-SeattleWA98108ImerCombi250VA10TileSawTodaystileandstonepiecesarelargerandmoreexpensivethaninyearspast.Consequentlyarchitectsandtheirclientswantthepiecessetveryclosetogetherforthatstrikingslablook.Thisrequiresaccuratechipfreecuttingperformance.TheCombi250VAdeliversthisperformanceforthemostdemandinginstallationsdayafterday.1349.00MasterWholesaleisanauthorizedreselleroftheseandmanymorequalitybrandsImer350SmartCutNew14blade30cutsupto4-34deep.2hpmotorwithfoldingintegratedstand.1849.00ImerMiniMix60MixerMixmortarstuccothinsetdrypackmortarepoxyplasterandmore.Portablewith14gallonbucket.849.00ImerCombi200VA8SawJust45lbsyetcutsupto24.8bladesize5gallonplasticwaterpan.Comeswithstand.949.00Imer1000BigBeastSawMadetocutthroughlargeeldandquarrystone.15depthofcutImersbiggestrockstonesaw.8499.00Imer750LittleBeastSaw7.5hpmasonrysawcuts810blocksin1passwithoutfootpedal.28blade11cuttingdepth.4399.00ImerCombicut3501200iPowerSawThenew4h.p.motorcombinedwiththelaserguideensuresthatcutsaremadequicklyandaccurately.Cut24x24paversonadiagonal48piecesofmarbleandgraniteupto4indepth.Thissawisversatileandreliable.Imer2501000Lite10TileStoneSawCutsupto40Portablesawthatisgreatforlargerformatmaterials.1849.003299.00 ImerMightySmall50GroutMixerSprayerTheMightySMALL50canoperatecontinuouslyon110v20ampservice.Thismachinehastheabilitytosprayorpumpupto3.5gallonsofmaterialperminutethrough85ft.of1hose.TheversatilityoftheMightySMALL50isveryimpres-sive-sprayreproongpumpgroutintodoorjamsllmouldsatprecastplantsspraystuccoontoresidentialhomesapplygrouttonishrockwalls.Easytouseeasytocleanitsamoneymakingmachine5399.00ONLINEWWW.MASTERWHOLESALE.COMMostproductsshipforfreeonordersover49gprofessionalsintheheartofSeattlesGeorgetownindustrialdistrictsince1993EMAILUSATSALESMASTERWHOLESALE.COMSEATTLEAREA206767-6771ImerWheelmanIIMixer2cuftperbatch.Easybreakdownfortransport.12hp110voltelec-tricmotoror3hpHondagas.Gas999.00Elec729.00MortarMan120PlusMixer3cu.ft.perbatch.Controlledoutputandverticalshaftmakethisaveryuserfriendlymixerforsmallercrews.2299.00ImerMortarMan750TowableMixer16cuftperbatch22cuftdrum.Poweredbyeithera13hpHondamotoror7.5hp220440velectricmotorthisisImershighestproductionmixer.369.00Imer360TowableVerticalShaftMixersElectricorgasversion.12cuftcapacitywitheitheran11hpHondamotoror5hp220velectricmotor.ImerMinuteManIIMixer2.5cuftperbatch.Easilybreaksdowninto3piecesfortransport.12hp110velectricmotor.599.00ImerWorkmanII250Mixer9.5cuftperbatchforstuccocon-cretegroutandmore1.5hpelectric110220vorHonda3hpgas.Gas2949Elec3049ImerWorkmanII350Mixer12cuftperbatchforstuccocon-cretegroutandmore1.5hpelectric110220vorHonda3hpgas.Gas3299Elec3399ImerPromotionFreeMWIPremiumBladewithEachTileSawPurchase5499.00 HereweareinMarchpoisedbetweenthebusynessofwintermarketsinLasVegasandregionalshowsaroundthecountryandthebigreunionwehavenextmonthinOrlandoattheindustrysmajorshowinNorthAmericaCoverings2015returningagaintotheOrangeCountyConventionCenter.Thisissueisshapedanda-voredbytheclusterofindustryconventionsandconferencesthattookplaceinLasVegasattheendofJanuaryTheKitchenandBathIndustryShowKBIStheInternationalBuildersShowIBSandtheInternationalSurfacesEventWestTISEWestallintownatthesametimeandknownasDesignConstructionWeek.ThiswastherstyearIgottovisitKBISIdheardsomuchaboutthisshowandforgoodreasonitisacarnivalofproductandser-vicescomplementedsowellbytheofferingsatIBSandTISEWest.Pepperedthroughoutthestoriesandproductsinthisissuearesnip-petsfromtheshownewdevel-opmentsinelectricoorwarminglaunchedorseeninVegasappearintheTechTalkradiantheatingstoryalookattheimportanceofinstallercerticationsgleanedfromobserv-ersattheCertiedTileInstallerandAdvancedCerticationsforTileInstallersexamsconductedatTISEWestweavetheQualiedLaborstoryJamesWoelfelsPresidentsLetterwasinspiredbyhisparticipa-tionatshowconferencesessionsandofcoursetheshowreviewandnewproductswhichcometoyoudirectlyfromtheshowoor.Iwasstruckalsobythetruththatunderlieseveryconferenceandcon-ventiontheyareaplaceforcom-ingtogetherwithfriendsbusinessassociatesmeetingpeoplefacetofaceanddiscoveringnewcontactsontheshowoororafter-showevents.ThisisthedeeptruththatIveknownforover20yearsofattendingtheseshows.Thisyearnewfriend-shipswereforgedandoldfriendsweremissedinaconstantrhythmofhelloandgoodbyethatwewhoEDITORSLETTERLesleyA.GoddinEachofusiscarvingastoneerectingacolumnorcuttingapieceofstainedglassintheconstructionofsomethingmuchbiggerthanourselves.AdrienneClarkson12TileLetterMarch2015 TX-3TileSawTheTX-3featuresapatentpendingmistingsystemthatkeepsthedustdownallowingforindoorapplications.The55psimistingpumpgeneratesanextrafinewaterspraythroughtwonozzlestokeepthebladecoolduringcutting.TheAirFlowModuleprotectsthemotorfrommistduringoperation.Theinnovativemaintenancefreeguidebarsystemeliminatestheneedforregularlubrication.Thetiltingheadallows22.5and45degreemitercuts.Phone1.800.421.5830mkdiamond.com22-45-90cuttingcapabilityLargetableallowsforgreatersupportofmaterialduringallcuttingoperationsAt85lbs.theTX-3iseasytosetupandtransport.Patentpendingmistingsystemsignicantlyreducesamountofdustduringcutting travelthetrade-showcircuitexperi-ence.Eachconventionorconfer-enceisachancetosayhelloagainputfacestovoicesheardontheendofthephoneoremailsexchangedreconnectandthenreturntoourbusinessesrenewedandreinvigo-ratedforanotherfewmonthsuntilournextmeeting.FormanyofusthatnextmeetingwillbeinOrlandoatCoveringsApril14-17.IamlookingforwardtoseeingyouthereormeetingyouanewGodblessLesleylesleytile-assn.comLayTurnRemoveProgressProlesAmericaInc.4MiddleburyBoulevardUnit14RandolphNewJersey07869Tel.973-584-2650ppaprogressproles.comProgressProlesSpACerticatedcompanyUNIENISO90012008PROLEVELINGSYSTEMLevelingsystemLippageisahugeissueItsourturntohelpTheonlyonewith2elementsSave3piecesonintersectionswww.progressproles.comWithaglancealwaysorientedtothefutureProtectionCupWorldPatentU.S.8635815B2April14-172015ORLANDOFLORIDACOVERINGS.COM14TileLetterMarch2015 MoveWatrWetAreaSubstrateswww.KBRSinc.com866912-3211Booth2654Coverings15 LearningfromeachotherisanimportantvalueofmembershipintheNTCA.Ireallyenjoysharinginformationatseminarsduringvariousindus-tryshowssuchasCoveringsTotalSolutionsPlusandSurfacesTISEWest.AtTISEWestInJanuaryNTCApastpresidentNyleWadfordandIdis-cussedhowtobidrunandperformprotablework.Our90-minutepre-sentationcovereddocumentationcommunicationsubmittalsorderingofproductsspecicationsandasso-ciateditemsinvolvedinperformingceramictileinstallationwork.ThenextmorningwhileIwasdriv-ingbacktoPhoenixIstartedthinkingaboutthesession.Irealizedthatinalotoftheseseminarswetalkaboutallofthegreatandprotablepointsbutwedonotdiscusswhathap-penswhenweascontractorsmakeamistakeonourestimateproposalorbidsignthecontractandthenrealizewhenreviewingallofthedocumentsWowIscrewedupBelievemewehavemadeplentyofmistakesmissingwalltileheightsorthenumberofbathroomsinaschooleventransposingmaterialnumbersonatake-off.Weallknowanyofthesemistakescanpotentiallybeverycostly.SotolearnfrommyexpertiseinmistakesherearesomethingsIhavedonetominimizelossesortobreakevenonaprojectFirstIwillsitdownwiththecon-tractororowneranddiscussthefactthatIhavemadeamistakeonthisproject.Ihavehadafewocca-sionswherethecontractorhelpedclosethegaponmycosts.Agoodcontractorwillrespectthehonesty.NextIvisitthematerialsupplierandaskforalittlehelpafewpen-niesasquarefootalwayshelpsmitigatetheimpactofthemistake.Thesupplierhasworkedhardtogetthespecicationandwillappreci-atetheloyaltyversusswitchingtolower-pricedproducts.AndnallythemostimportantthingPRESIDENTSLETTERJamesWoelfelInstallationconstitutesacceptancemakesurethesubstrateiswithintolerances.16TileLetterMarch2015 porcelainmbtotalcontactceramabondmbfsANSIA118.4ANSIA118.4A118.11ANSIA118.4A118.11FASTSETANSIA118.4A118.11NONSAGMAKETHERITECHOICEtexrite.comTMceramabondmb Idoistomakesuremybestteamsofmechanicsinstalltheproject.Thisstrategicmovewillacceleratethejobandcutdownonerrors.Yestherewillbecostonthefrontendbutyourpunchlistwillbesmallerandyoullsavethatmoneyonthebackend.Tomethetwoworstthingsthatanytilecontractorcandowhenheorshehasmadeamistakeistohidefromthesituationortrytocutcornersinanefforttosavemoney.Thiswillonlymakethingsworseandexposeyoutoliability.Weallmakemistakeswhenbiddingwork.Itispartofthebusiness.Wetrytominimizeerrorsbutwhentheyarediscoveredwemustbepro-activenotreactive.Hititstraighton.Out-performalloftheothersubcon-tractorsonthatjob.Bybeingupfrontwehavebeenabletoturnanegativeintopositiveandactuallyearnnewcustomersbybeingthebestsubcon-tractoronthatjob.Itsoundselementarybutwehavetolearnandmakethebestoutofourmistakes.JamesWoelfeltileartcraftgmt.comJWarpedtileaproductchallenge.Extraprecautionssuchaswearingglovesmustbetakenwhensettingstone.TILESHARKFLOORSTRIPPERREMOVALANDDEMOLITIONEQUIPMENTDEVELOPMENTCOMPANYINC.1-800-638-3326edcoinc.comcontrxsystems.comMANUFACTUREDPROUDLYINTHEUSANEWADDEDFEATURESNEWPressureaddingworkingpositionReinforcedheadassemblyforharderbladecontactTheseadditionsgreatlyimprovetheTileSharksperformancemakingthispopularmachineevenbetter.REMOVALANDDEMOLITIONVISITedcoinc.comtofindoutmore18TileLetterMarch2015 MADEINAMERICA ASKTHEEXPERTSQUESTIONIamreachingouttoyoubecausetheelectricoorheatinginstalla-tioninstructionsofthesystemIamabouttoinstalllistedyouasasourcefortechnicaladvice.Iamabouttoinstallacablesystemandaccordingtotheirinstallationinstructionstheysaytoputdowneithercorkunderlaymentoranti-fracturemembranepriortoinstall-ingthewire.Thismakessensetomeforheatdistributionupratherthandown.IdontseehowIcanjustlaycorkontheoorandtileoverit.Asfarastheanti-fracturemem-braneothermanufacturerssaytoputtheheatingwireunderthemat.Thatseemstodefeatthepurposeofputtinganythingdownforinsulation.Thisisa60yearoldoornocrackssobarringanearthquakeIdontforeseeanycracksstartingnow.CouldIhaveyourviewsonthispleaseANSWERFloor-warmingsystemsgener-allyworkwaymoreefcientlyifyouincorporateathermalbreaktostopagoodportionoftheheatfromradiatingdownwardintothesubstrate.Corkorfoambuild-ingpanelsareallusedasthisthermalbreakbeneaththeheat-ingelement.Followmanufacturerinstallationinstructionstoprop-erlyinstalltheseproductsoveryoursubstrate.MichaelWhistlerNTCApresenterQUESTIONIhaveaquestionregardingtheinstallationofaporcelaintileoorusing12x12tiles.Theroomsizeofthekitchenis23x13.Wehave24on-centerOCtrusseswhichareknownforex.Wecurrentlyhave34plywoodnailedtothetrusses.Ineedtoknowwhatisrequiredforadditionalsubooringtopre-SponsoredbyCorkinstalledbeneaththeheatingelementprovidesathermalbreaktostopheatfromradiatingdownwardintothesub-strate.PhotocourtesyofSunTouch.20TileLetterMarch2015 SnapforvideoFloorHeatThePerfectComplimenttoTileandStoneFloors.GloballyProvenConstructionSolutionswww.laticrete.coml1.800.243.4788A-5738-02152015LATICRETEInternationalInc.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners.FloorHeatWireFloorHeatMatColdFeetGiveemHeatSeeDataSheet230.99forcompletewarrantyinformation.nU.L.codeapprovednFasteasyandeconomicaltoinstalln120VACand240VACversionnThindurabledoublejacketedwireconstructionnSimpleon-siteadjustabilityAvailableineitheraself-adhesivemeshmatoraneconomicalwirecabletracksystem.WarrantyLIFETIMEVisitwww.laticrete.comfwanduseouroorwarmingdesigntool. ventthetileandgroutfromcrack-ingbecauseoftheex.FromresearchIhavedoneonlineIhavecomeupwithvary-ingopinionsbutallseemtopointinthedirectionthatadditionalplywoodisrequiredbeforethecementboard.Ifspecscouldbesentitwouldbegreatlyappreciated.ANSWERThereareactuallysixmethodsinthe2014TCNAHandbookofCeramicGlassandStoneTileInstallationthatshowallowable24OCinstallations.Fiveinvolvetheuseofasecondarylayerofplywoodoneshowsuncouplingmembraneandoneshowscoatedglassmatwaterresistantgypsumbackerboard.Therearealsonumerousback-erboardandtilesubstratemanu-facturersthatallowandwarrantytheirproductsover24OCifusedinaccordancewiththeirinstalla-tioninstructions.TheNTCAalwaysrecommendsthatyoucontactthemanufac-tureroftheproductsyouintendorwouldliketouseandpro-cureawrittenwarranty.WealsohighlyrecommendthatyouhaveandreadtheTCNAHandbookbeforeproceedinginordertoacquaintyourselfwithalltheissuesinvolvedandtoensureasuccessfulinstallation.MichaelWhistlerNTCApresenterPLASMAisarevolutionaryprofessional-gradegroutthatisreadytousewithnomix-ingrequired.Builtonanewpatent-pendingtechnologyplatformPLASMAprovidesearlystrengthdevelopmentunmatchedeaseofworkabilityandsuperiorstainresistance.PLASMAistoughdurableandcrackresistantanddoesnotrequiresealing.PLASMAhasindustry-leadingphysicalperformanceandbackedbyaLATICRETE25-YearSystemWarranty.www.laticrete.comASKTHEEXPERTS22TileLetterMarch2015 PatentPending sponsoredbyBUSINESSTIPThereisanoldadagethatsaysWhenIaskyouwhattimeitispleasedonttellmehowtobuildaclock.Manyofusinthisindustryndourselvesconstructingclocksfre-quentlyinsteadoflisteningcom-pletelytothequestionthecustomerisaskingdontassumeyouknowandthenansweringthatquestionandthatquestiononly.Itswisetoaskthecustomeranotherquestionifyouwanttogofurtherinyourinformation-gatheringprocess.ListenandkeepitsimpleItsperfectlyunderstandablehowwegrowintomakingthesemistakeswevespentyearslearningandper-fectingourskillsintheceramictileandooringindustryandwearedelightedtosharethatknowledgewheneverwecan.UnfortunatelywetendtoforgettoLISTENtothequestioncompletely.Insteadwelistenuntilwehearsomethingwewanttohearandthenlikeabuzzsawwetakeoffhelpingthatper-sonbysharingallofourtechnicalknowledgeaboutthesubject.Theproblemisthecustomerdidntwanttoknowallofthatorwhyhowitworksetc.Heorshejustwantedthatonequestionanswered.PleasetrytorememberthisIFIwantmoreinformationIwillASKforit.AnexampleofthiswouldbeIwasonlyaskingaboutthecolororgroutbecauseIwanttocoordinatewiththenewfurnitureIamplanningtobuyforthatroomwhentheworkiscompleted.Ireal-lydontcareaboutallthetechnicalcharacteristicsoftheproduct.Buzz-wordfailThesameholdstrueforindustrybuzzwordsthatyouknowandusebutareconfusingforthecus-tomerbecausetheydontknowuseorevencaretolearnthem.ThatsYOURjobnottheirs.ThinkofitthiswayifyouarestandinginacourtroomexplainingyoursideofthecasetoajudgewhoknowsnothingaboutyourindustrytellingthatjudgethatANSIASTMTCAATCNAorNTCAistheauthor-ObstaclestodoingmorebusinessOftensalespeoplearetheirownworstenemiesBySteveRausch26TileLetterMarch2015 Scanthiscodetowatchthecomparisonvideo.Sandedcementgrouttookmorethan2hourstoinstallwhileMAPEIFlexcolorCQtookonly40minutes.Thatsatimesavingsof70.TIMEisMONEYWhichgroutcanyouinstallfasterMAPEIFlexcolorCQoratraditionalcementgroutWeinstalledthemsidebysideonidenticalporcelaintilefloorsatMAPEIsTechnicalServicestestingfacility.Andtheresultsweredramatic.CementGroutThecementgroutprowontbedoneforanextra1hourand22minutes.AndMAPEIFlexcolorCQgroutwinsbyalongshotWhenyouconvertthequickerinstallationtimeintolaborcostsforaprofessionalinstallerMAPEIFlexcolorCQsaves38incost.PlusMAPEIFlexcolorCQdoesntneedtheexpenseofasealerwhichacementgroutdoes.MAPEIFlexcolorCQTheMAPEIFlexcolorCQgroutprohascompletedthejobandisreadyforthenextgroutingproject. ModiedMortarBedisapre-blendedcement-basedpoly-mer-modiedthick-bedandren-dermortarthatincludesablendofselectaggregates.Ratherthanrequiringtheuseofalatexaddi-tiveitonlyneedsmixingwithwatertoproduceathick-bedmortarofexceptionalstrengththatcanbepumped.ModifiedMortarBedisdesignedforuseasabondedornon-bondedconventionalthickmortarbeditcanbeusedasascratchcoatandwallren-derorasaconcretepatchfrom14to26mmto5cm.www.mapei.comityonthissituationwillnotendearyoutothatjudge.HoweverifthejudgeasksyouWHYyoudidyourworkthewayyoudiditthenyouhavepermissiontoexplaininplainlanguagethatyourcompanydoesallworktoceramictileindustrystan-dardsaspublishedbytheTileCouncilofNorthAmericaandtheNationalTileContractorsAssociation.Youcanfurtherexplainthatthosetwoorgani-zationspublishtechnicalmanualsformaterialandinstallationproceduresthatyourcompanyfollows.Nowyouareshowingyourtruetechnicalexpertisewithoutscaringoroffend-inganyone.GentlyleaddontsteamrollAnotherobstacletodoingmorebusinessisgivingyourcustomertheimpressiontrueornotthatyouknoweverythingabouteverythingandwhateveritistheywantdoesntmatter.AnexampleofthiswouldbesayingorthinkingThisproductwillberightforyouandtheotheroneyoupickedjustisntgoingtowork.Youmayinfactknowthatbutyoumustgentlyleadthecus-tomertocometothatconclusionontheirown.Ionetimehadasales-manwhoreallydidknowbetterthanIdidwhatIshouldhavebeenlookingatandpurchasinghowevermyresentmenttowardhimforthewayheexpressedhimselfblockedmefrompurchasingfromhim.Iwenttoacompetitorwasproperlytreatedandeducatedandendeduppurchasingthatexactproduct.BUSINESSTIP28TileLetterMarch2015 Therstsalespersonlostthesalewithhisinappropriateexpressionofhisvastproductknowledge.Thesecondsalespersonmayhavehadexactlythesameknowledgebutinadditionhehadpeopleskillsenoughtoreadthesituationandeducatemetondthepropercon-clusionwithhisexpertguidance.StoptalkingThenalpointinourdiscussionofobstaclesistoomuchtalkingafterthesaleismade.Intheclas-sicTVseriesCOLUMBOstarringPeterFalkinalmosteveryepi-sodetheprimesuspectblabbersonanswersunaskedquestionsandprovidesmoredetailsaboutthecrime.AlmostwithoutfailthatunrequestedinformationwaswhatallowedColumbotoputtheminjail.Thesameistruewithmanysales-people.Thecustomerhasmadethedecisionyetthesalespersonjustkeepsonchatteringandunwitting-lyraisingnewissuesthecustomerhasntthoughtaboutorconsid-ered.Sometimesthatslowsdownorcompletelyeliminatesthesale.AneasyexampleofthiswouldbeaseeminglyinnocentstatementlikeOhyesthisproductyouarebuy-ingandthisexactcolorisandhasbeenoursinglemostpopularproduct.Everyoneisbuyingthis.OhrepliesthecustomerCancelmyorder.Iwantedsome-thinguniqueanddifferentthananyoneelseIknow.Ifyouaretryingtogeneraterev-enueforyourcompanypleaseconsiderthesepointsandconsiderattendingtraininginasalesandorbusinessdevelopmentprogramtolearnthemostefcientwaytoincreaseyourbusinesswith-outbeingtrippedupbythemanyobstaclesthatarepresenteveryday.SteveRauschhasbeeninvolvedinthetileandooringbusinessforover30yearsandiscurrentlyanindustryconsultantspecializinginsalesmarketingandinterpretingtechnicalissuesinunderstandableterms.YoucancontactSteveatRauschstevecomcast.netor404-281-2218.BUSINESSTIP30TileLetterMarch2015 Contactusat800-850-2044Lackmond.comThecompletelineofBEASTequipmentisnowavailable. FEATURESTORYveryprojectischallengingandiconicinitsownway.Butsometimesaprojectissoiconicthatitissynonymouswithitssurroundingsandthecityinwhichitislocated.TheHiltonsRainbowTowerstandstallovertheWaikikibeachandDukeKahanamokuLagoonintheWaikikineighborhoodinHonoluluHI.Whetheryouspot-teditintheopeningcreditstothenewHawaiiFive-0oronpro-motionalphotographsofthissea-sidecityyouhavelikelyseenthehotelsimpressivedualrainbowmurals.In1968theRainbowToweropenedwithwhatisconsideredtheworldslargestceramictilemosaic.With16000tilesthemuralsstand286feettall26feetwideandcanbeseenoneitherendofthetower.Aftermorethan45yearstheESomewhereundertherainbowsLATICRETEproductsrenewtreasuredHiltonHotelRainbowTowermuralsinWaikiki32TileLetterMarch2015 GloballyProvenConstructionSolutionsIntroducingPERMACOLORSelect2015LATICRETEInternationalInc.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners.A-5759-0315SeeDataSheet230.99forcompletewarrantyinformation.WhenmixedwithPERMACOLORSelectBase.WatchabriefvideoonPERMACOLORSelectwww.laticrete.coml1.800.243.4788NosealingrequiredequippedwithSTONETECHSealerTechnologyVirtuallyeliminatesbatch-to-batchcolorvariationFastsettingreadyforfoottrafcin3hoursAnti-MicrobialTechnologyEquippedwithWarrantyLIFETIMETECHNOLOGYEQUIPPEDWITHSTONETECHSEALERSimplyselectaColorKitfrom70PERMACOLORSelectColorsthenmixwithPERMACOLORSelectBaseandyourereadytogrout. FEATURELATICRETEproductsrenewtreasuredHiltonRainbowTowermuralsentiremuralneededtobereplaced.Thiswasachallengingtask.Theprojectsrstmajorchal-lengehadtodowithitsscaleandorientation.Whilethetotalsquarefootageoftheprojectisnotespe-ciallydauntingthetileinstallationrequiredaatverticalsurface.Thenearly300-footverticalspanofthemuralmadeacompletelyatsur-facedifculttoachieveunderthebestofcircumstances.Theprojectssecondmajorchal-lengewastheelements.WhileHawaiienjoysfamouslypleasantweatherthemuralsareexposedtotheforcesofnature.Theyareconstantlybuffetedbywindandtemperaturesthatcanreach140degreesFahrenheitonthesurfaceofthemuralwellbeyondthe90degreeFahrenheitmaximumtemperaturerecommendedfortileinstallation.Furthermorethesea-side-facingmuralmustdealwithsaltwaterspray.PremiumandprovensolutionsThesemuralsmeanalottotheWaikikicommunityandHiltonWorldwideneededasolutiontheycouldtrustsaidKevinCoronastechnicalsalesrepresentativewithLATICRETE.Whilethereisnooff-the-shelfproductforaprojectlikethisweworkedtodeliverapremiumandprovensolutionwitha25-yearsystemwarranty.Priortoinstallingtilesthemuralsiteshadtobepreparedcorrect-ly.Thisentailedremovingtheoldtilescleaningandpreparingthesurfaceandatteningtheunderly-ingstructuresonewtilescouldbeapplied.Thepreparatoryphasewasimportantbecausetheproject34TileLetterMarch2015 PERMACOLORSelectoffersindustry-leadingperformancerevolutionizingthebusinessandlogisticsofgroutLATICRETEhasintroducedPERMACOLORSelecttheindustrysrstdispersible-pigmentgroutsolutionthatseparatescoloredpigmentfromthePERMACOLORSelectBase.Inadditiontoofferingindustry-leadingperformancePERMACOLORSelectistherstproducttoinnovatethebusinessandlogisticsofgroutprovidingspecicbenetstodistributorsandcontractorsalike.TherevolutionaryproductcomesintwopartsaColorKitandthehighly-engineeredBasepowder.TheprocessofpreparingthegroutbeginswiththedispersiblepigmentpacketsincludedintheColorKit.Whenaddedtowaterthesepacketsdissolvelikelaundryordishwasherpackets.Whentheneutrally-coloredBaseisaddedtothepigment-watermixacolor-consistentgroutisformedthatdoesnotrequiresealing.ColorKitscontaintwocolorpacketsandcomeinall40existingLATICRETEgroutcoloroptionsaswellasthetopsellingcom-petitorcolors.TheBasepowdercomesin12.5lb.and25lb.options.PERMACOLORSelectisdesignedforvir-tuallyalltypesofresidentialandcommercialinstallationsofferingoptimumperformanceonthemostdemandingexteriorsorinteriorapplicationssaidSeanBoyledirectorofmarketingandproductmanagement.Itisarequiredabedoflevelingmortarrangingfrom1to4inthickness.LATICRETE3701FortiedMortarBedwasusedforthistaskandwasplacedin12increments.Nettingandliftswereassem-bledontheexteriorofthehoteltodeliverboththetilesandinstallationmaterialsupto30foorsinheight.TileLetterMarch201535 FEATURELATICRETEproductsrenewtreasuredHiltonRainbowTowermuralsWhenthenewtilesarrivedthewholemuralwaspreassembledonthegroundwithoutanyadhesiveorbondingagent.Toensurethecorrecttileswouldbeplacedintheirexactpositionsonthesideofthebuildingeachtilewasthennumberedandmapped.Finallynettingandliftswereassembledontheexteriorofthehoteltodeliverboththetilesandinstallationmate-rialsupto30oorsinheight.Witheverythinginplaceaninte-gratedsystemofLATICRETEprod-uctswasusedtoinstallthemural.Thissystemincludedtheafore-mentioned3701FortifedMortarBedHYDROBANwhichwasappliedtoexpansionjointareastofacilitatepropermovementandtoprovidecrackisolationatthemove-mentjoints254Platinumadhesivetostronglyadherethetileswhichsatashighas300feetabovethegroundPERMACOLORGroutwhichprovidedcolor-consistencythroughouttheinstallationandLATASILTMsiliconesealanttotreatmovementjointsthroughouttheinstallation.ThisintegratedsystemwasinstalledsuccessfullydespitethechallengingconditionsandiscoveredbytheLATICRETE25-yearsystemwarranty.TheentireRainbowMuralprojecttookthreeyearsfrominceptiontocomplete.TheprojectculminatedinaprivateblessingceremonythatwasheldintheRainbowSuitesinTheHiltonsRainbowToweronJune232014.Commentingontheproj-ectscompletionKevinCoronasremarkedAsalifelongresidentofHonoluluIcantellyouthesemuralsmeanalottotheentireWhenthenewtilesarrivedthewholemuralwaspreas-sembledonthegroundwithoutanyadhesiveorbondingagent.Toensurethecorrecttileswouldbeplacedintheirexactposi-tionsonthesideofthebuildingeachtilewasthennumberedandmapped.36TileLetterMarch2015 uniqueproductandpromisestosavedistrib-utorsandcontractorstimeandmoneywhileprovidingindustry-leadingperformance.Thebenetsforcontractorsaresigni-cant.PERMACOLORSelectisfastsettingsuitableforjoints116to12wideonoorsorwallsandvirtuallyeliminatesbatch-to-batchcolorvariation.ItexceedsANSIA118.7andachievesISO13007-4CG2FAW.EquippedwithSTONETECHSealerTechnologyPERMACOLORSelectoffersenhancedstainresistancewithnosealingrequired.Itoffersanti-microbialprotectionandvibrantconsistentcolorthatresistseforescence.PERMACOLORSelectisalsoreinforcedwithKevlartoresistcracksandshrinkage.Thefast-settinggroutisreadyforfoottrafcinthreehours.GREENGUARDcertiedPERMACOLORSelectisalsolowVOC.AndalifetimewarrantyisavailablewhenusedwithotherLATICRETEproducts.PERMACOLORSelectistherstprod-ucttoinnovatethewaygroutisorderedinventoriedandsoldresultingindistribu-torsrunningtheirbusinessesandservingcontractorsmoreefciently.OnlytwopalletspacesareneededfortheBaseandoneshelffortheColorKitssavingdozensofpalletspacesinawarehousebyeliminatinginventoryofindividualbagspereachcolorstocked.ThelogisticalinnovationsofPERMACOLORSelectallowsdistributorstoReducegroutpalletspacerequirementsby80reducegroutinventoryvalueby50andincreaseturnsby100ExpandcoloravailabilityandoptionsImproveorderpicktimeandaccuracyFulllordersquicklyanddirectlytocustomersReducegroutbreakageSavelaborhandlingcostsFormoreinformationonPERMACOLORSelectvisitLATICRETE.com.community.Thisisarguablyoneofthemostimportantandiconicproj-ectsthatwehavehadtoundertakeinHawaiiandarejustiablyproudoftheworkcarriedout.TileLetterMarch201537 CTIACTtestingatTISEWestelevatesrespectfortradeShowgoersesteemcertifcationasusefulinraisingthebarfortilesettersQUALIFIEDLABORLASVEGASNevadaAttherecentTheInternationalSurfaceEventTISEWestheldatMandalayBayConventionCenterherethethirdweekofJanuarythereweretwoindustry-recognizedcertica-tionclassestakingplaceontheshowoor.TherstwastheCertiedTileInstallerhands-ontest.ScottCarotherscerticationandtrain-ingdirectorattheCeramicTileEducationFoundationCTEFwhichconductsthetestsaidTestingexperiencedinstallersattheshowyieldstwobenets.Therstofcourseisthatanexperi-encedtileinstallerisdemonstrat-inghisorherhandskillinhopesofpassingthetestandbecomingaCertiedTileInstallerCTI.Thesecondbenetallowsshowattend-eestoviewtheintensityoftheCTItestdemonstratingthatitisnotashowupandgetacerticatepro-gram.Itisatoughtestdesignedtoseparatethequaliedtileinstallerfromthosewhoarenotabletopassthetestorthinkthattheydontneeditwhenactuallytheydo.Earlierallparticipantshadtakenawrittenexamabouttilesettingbasicsonline.AlsobeingheldatTISEWestwastheAdvancedCerticationsforTileInstallersACThands-onexam.Sixparticipantsthreeopenshopandthreeunioninstallersweretestedfortheirprociencyinsettinglarge-formatporcelaintileandsuboorpreparationmudwallsandoorsshowersandmembranes.CarothersaddedAttheupcom-ingCoveringsshowwewilldebutourtwonewestACTtestsGroutsandThinPorcelainTileTPTwhichexpandsourtestingprogramByLesleyGoddinDebraHaiderMattLuntandTalanNielsonofRMInteriorsandDesignMesaAriz.stoppedbytoviewtheACTexamtakingplaceatTISEWest.38TileLetterMarch2015 toatotalofseven.ACTwillcon-tinuetogrowtheprogramaddingnewtestsasneeded.OurgoalistoprovidethemarketplacewithinstallerswhomeetandexceedtherequirementsofqualiedlaborasfoundintheTCNAHandbookandinthespecicationsbeingdraftedbymanyarchitects.Thedemandforqualitybytheconsumerwheth-eritberesidentialorcommercialisgrowingandtheACTprogrammeetsthechallenge.JaimeRuelasof3rdGenerationTileafamily-ownedbusinessinSanDiegoCalif.stoppedbytoobservetheprocess.Weneedcerticationhesaidexplainingthatworkopportunitiesarebeingerodedbyacombinationofwork-erscomingoverthebordertoSouthernCaliforniafromMexicotosettileandbigboxstoresgivingtheimpressionthatsettingtileisasnap.ElectriciansandplumbersarecertiedwhynottilesettersJusthavingalicensedoesntmeanmuchofanythinghesaid.TalanNielsonsalesmanagerforRMInteriorsDesignInc.inMesaAriz.alsotooksometimetowatchthetestunfold.Thetradesacrosstheboardarediminishingsoanytimeyoucangetcertica-tionitsexcellenthesaid.Sincethequalityofworkisgoingdownyouneedatooltosetyouapartfromthenextguy.NielsonechoedRuelascom-mentsaboutMexicannationalsandaninuxofChineseworkersQUALIFIEDLABORJaimeRuelasof3rdGenerationTilesaidcertifcationisneededtocombaterodingopportunitiesforsettersfromworkersoodingtheSouthernCaliforniamarketfromMexico.CertifedTileInstallerexamsdemonstratetheyarenotpartofashowupandgetacertifcateprogram.ItisatoughtestdesignedtoseparatethequalifedtileinstallerfromthosewhoarenotabletopassthetestorthinkthattheydontneeditwhenactuallytheydosaidScottCarothersCTEFcertifcationandtrainingdirector.40TileLetterMarch2015 THEFIRSTSTEPTOAHIGHPERFORMANCESYSTEM.FastInstallations.QualityPerformance.Upto20lighterthanoriginalWonderboardsamedurableperformanceForuseinwetanddryareasbothindoorsandoutdoorsContainsnowoodberorgypsumMeetsANSIA108.11A118.9A108.5andA118.4EligibleforLifetimeWarrantyAvailableatTheHomeDepotandtiledistributorsnationwide.Wonder-BoardandWonder-BoardLitearetheregisteredtrademarksofModularsInc.CustomBuildingProducts.com800-272-8786 whohesawasdrivingdownlaborprices.WesellandinstalltileNielsonsaid.Wesubitouttolicensedandbondedinstallers.Itwouldbenicetoseethattheyhavecertica-tiontoo.Formoreinformationonbecom-ingaCertiedTileInstallervisithttptilecareer.comcoursescerti-ed-tile-installer.ForinformationaboutACTvisitwww.tilecertica-tions.com.Anotherclassofhands-onexamsforCTIsandACT-certiedinstall-erswilltakeplaceatCoverings2015inOrlandoattheOrangeCountyConventionCenterApril14-17.ContactScottCarothersatscotttilecareer.comorcall864-222-2131ifyouareinterestedintakingtheCTIorACTexams.QUALIFIEDLABORQualityProductsSince1927TileSettingToolsfortheProfessionalBenoJ.GundlachCompany211North21stStreetP.O.Box544BellevilleIL62222U.S.A.TEL618233-1781FAX618233-3636www.benojgundlachco.comNo.825HeavyDutyUndercutSawKitAskyourGundlachToolDistributorforourlatestProductCatalog.UndercutsdoorswithoutremovingthemCutsflushupto1offthefloorVacuumfittingfordustcontrolPowerfulmotorNo.805MasonryandNo.821CarbideTippedSteelBladesareincludedNo.822SegmentedDiamondRimBladeisavailableformasonryundercuttingIncludesplasticcarryingcaseDoorUndercuttingInsideCornerUndercuttingMasonryUndercuttingU.S.PatentNo.7739802B2Threeopenshopandthreeunioninstall-ersweretestedfortheirprociencyinsettinglarge-formatporcelaintileandsub-oorpreparationmudwallsandoorsshowersandmembranes.42TileLetterMarch2015 www.kerdi-line.com800-472-4588ConnectwithusSchluter-KERDI-LINEAnelegantlow-profilelinearfloordrainAvailableinavarietyoflengthsrangingfrom20to7250cmto180cm.Choosefrombrushedstainlesssteelgratesoratileablegrateforamoreseamlessnish.StainlesssteelbondingangewithSchluter-KERDIwaterproongcollarlaminatedtothesurfaceforasecurewaterproofconnection.Canbeinstalledadjacenttowallsoratintermediatelocations.Floorsareslopedonasingleplaneenablingtheuseoflarge-formattile.Suitableforwheelchairaccessibleshowers.BuildtheNextGenerationShowerAvailableinlengthsupto6ft Yearsagoifyourcustomerwant-edaheatedoortheyneededtoinvestinacomplexhydronicsystemwithcopperwater-bearingtubesrunningbeneaththeoorandaboilertoheatthewaterandthustheoor.OverthelastfewdecadesELECTRICoorwarmingsystemshavebeendevelopedbyanumberofmanufacturers.Thesesystemswhichutilizeheatedelectricalwireorcableinaloosecongurationameshmatwiresnappedintoalightweightbackeroruncouplingmatorevencarbonstripsembed-dedinextremelythinPETlmallprovideoorwarmingundertileandstonethatisquickrelativelyeasytoinstallandaffordable.SmartphonecontrolviaWiFithermostatsThelatestinnovationinelectricoorwarmingorinsomecasesfull-househeatingsystemsisWiFicon-trolswhichenableuserstocontroltheirheatingsystemstemperaturescheduleandenergyconsumptionremotelythroughtheirsmartphonesorotherelectronicdevice.Nuheatwww.nuheat.comdebutedthistechnologywithitsNuheatSignatureProgrammableWiFiThermostat.AndthisJanuaryatKBISduringDesignConstructionWeekWarmupwww.warmup.comunveiledaWiFisys-temaswellthe4iESmartWiFiThermostat.Customerswarmtoelectric-heatedoorsWiFithermostatsallowremote-controlenergyefciencyviasmartphoneorwebTECHTALKSponsoredbyByLesleyGoddinNuheatsPeterThomsonwiththeSignatureWiFiProgrammableThermostattherstofitskindinNorthAmerica.44TileLetterMarch2015 TECTestdrivenfordemandingenvironmentsThousandsofpounds.Dozensofengines.Hundredsofwheels.AllsupportedbytheTECsystem.OursurfacepreparationproductsmortarsandgroutsareratedforheavycommercialusebytheASTMC627Robinsonoortestsoloadthemupandgetrolling.Visittecspecialty.comcommercialandenteroffercodetileletteradtodownloadourheavycommercialinstallationguideandreceiveafreeTECT-shirt.Copyright2015H.B.FullerConstructionProductsInc.TECisatrademarkofH.B.FullerConstructionProductsInc.Award-winningBMWdealershipinSouthernCA. TECHTALKThefreeTECInstallationSystemsCoverageCalculatorAppavailableintheU.S.inEnglishandinCanadainEnglishandFrenchincludesprod-uctvideoscontactinformationandamobileversionoftheCoverageCalculatorwhichestimatestheamountoftileandflooringinstal-lationproductsneededforaspe-cicjob.WiththenewiPhoneAppcontractorscanmoreconvenientlyaccessthebenetsoftheTECCoverageCalculatorallowingthemtoplanforprojectsfromvirtuallyanylocation.AfterenteringtheirprojectsspecicationtheycansaveaproductscoveragesummarytotheMySavedJobssectionontheapptoquicklyreferencethemforfuturejobs.AppuserscanalsoeasilyviewTECvideoshostedonYouTube.TheCoverageCalculatorcontinuestobeavailableatwww.tecspecialty.comcustomer-toolscoverage-calcula-torandboththewebandmobileversionwillhavetheadditionalcapa-bilitytoestimatenecessaryooringadhesiveslaterin2014.TheTECAppisfreefordownloadattheOfcialAppleStoreathttpsitunes.apple.comUSappid858806157mt8PeterThomsonvicepresidentofsalesforNuheatwasatTISEWest.HenotedthattheSignatureWiFiappcancontrolupto16thermo-statsononeappanditsveryzon-able.Peoplearereclaimingtheirbasementswithsupplementalheatsourceshesaid.MartinBrookesofNTCAFiveStarContractorHeritageMarbleTileinMillValleyCalif.installsradiantheatinabout60ofBayAreahomesusingtheNuheatsystem.WereallyliketheWiFi-enabledprogrammablethermo-stat.LivingintheBayAreatheclientsaretechsavvyandwantthingstheycancontrolwithanappfromtheirsmartphone.AtWarmupRegisVerliefdeCEOsaidthe4iESmartWiFiThermostatoffersmulti-zoneandmulti-roommanagementaswellinlinewithWarmupsgoaltoprovideheatingforthewholehouse.Inadditiontomonitor-ingtheenergyconsumptionWarmupsdevicemakesactiverecommendationstooptimizeRegisVerliefdeWarmupCEOunveilstheWarmup4iEWiFiThermostatduringaspecialreceptionatKBISinJanuary.46TileLetterMarch2015 EvenMotherNatureCantStopCracksNACMembraneSystemsareGuaranteedFractureFreeMotherNaturecouldlearnsomethingfromNAC.Oursurfaceprotectionsystemsforcrackisolationwaterproofingsoundandmoisturecontrolprotecttilestoneandwoodflooringfromlateralsubstratemovementupto38aremoldmildewresistantandexceedANSIA118.10andA118.12...makingthemthehighestperforminglongestlastingmostreliableonthemarket.NACPRODUCTSFloorProtectionSystemsFromTheGroundUp800.633.4NAC6422NACproducts.com energyuse.AllthiscanbedirectlymanagedfromsmartphonesandtabletsontheMyWarmupportal.my.warmup.comWeareexcitedtoattendKBIStoshowoffourlatestinnovationsaidVerliefde.Warmupissomuchmorethanluxuryinthebathroom.Itisaheatingsolutiononparwithanyotheronetodaybuthealthiermoresilentandmaintenancefree.Heatinglmmulti-functionmatsholdcablesOtherinterestingdevelopmentsinelectricoorwarminghavetakenplaceovertheyears.GeoDreamwww.geodreamheating.comencapsulatescarbonstripsinanextremelythinPETheatlmforasystemthatiszonableaffordableanddurableandheatsthehousewithfarinfraredwaves.Inthelastfewyearsex-iblebackerstocongurewiresorcableshaveemergedsuchasRPMmatswhichsprangontothescenein2006.ThesematsarestuddedTECHTALKSearchingforanelectricoorheatingsystemVisitoneofthesemanufacturersCaloriquewww.calorique.comPerfectlyWarmTileMatwithintegratedanti-fracturewaterproofmembrane.CMXRadiantwww.rpmmats.comThe14RPMMatreplacesbackerboardinelectricoorwarmingsettings.U.S.madeof80-90recycledmaterialitcanbeusedwithanybrandofwireandself-leveler.TheRPM-V1isavented516matthatallowsquickdryingofvinyladhesiveoverwoodorconcretesubstrates.EasyHeatwww.warmtiles.comEasyHeatWarmTilesElitematsofferasuper-thin0.125matinstandardandcustomsizesWarmTilesFloorWarmingCablesoffercongurabilityandWarmTilesFloorWarmingMatsofferspotwarmingin20-widerolls.EasyHeatInc.isawhollyownedsubsidiaryofAppletonGrpLLC.Flexthermwww.extherm.comFlexthermheatingsystemsincludeGreenCablesurfacewithsnap-inmodulestopositioncabletoroomdimensionsGreenCableMatandInnoFlexamatsystemthatiscustomizedtotheprojectsroomdimensions.GeoDreamwww.geodreamheating.comGeoDreamutilizesanultra-thinPETlmthatencapsulatescarbonstripstoemitinfraredheatingtoobjectsintheroom.LATICRETEwww.laticrete.comLATICRETEFloorHEAThasarangeofoptionsFloorHEATMatFloorHEATWireandFloorHEATKitwhichcom-binesaFloorHEATMatFloorWarmingThermostatandWireEyeElectricWireFaultIndicator.Nuheatwww.nuheat.comNuheatoffersstandardcustomorshowermatsasMichaelFuhrmanofCMXRadiantshowstheeaseofcuttingoftheRPMmat.Totherightisthestuddedmatoutfttedwithelectricheatingcables.48TileLetterMarch2015 NothingtoThrowAwayNOWASTE.CapsDesignedtoLastInstallersCareer.StainlessSteelStrapWillNotBreakabovetheinstalledsurface.RubberAccessoryprotectsandholdsinstalledmaterialinalignedposion.ThinTile-Porcelain-OsetUngauged-SlabYouPickDesiredPlateandPerformance.SuperiorClampingAbility.MostValuableBestPerformingandMoreAordablethanyoumaythink.ForuseonWallsFloorsCeilingsandCounterTopswithmosthardsurfacematerials.www.mltsystem.comQualiesforLATICRETECUSTOMTECandMAPEIWarranesSendusYOURphotosandcommentsforachancetobefeaturedinTileLeter.Tel.319-610-3038Fax319-524-1638INFOmltsystem.comScoshTileandStoneLLCPhone440-710-4896Nocetheatness.ItwouldhavebeenextremelydiculttokeeptheselargeformatlesatwithouttheMLTThanksagainSco. toacceptoorwarmingcablesinanyconguration.AnewRPM-V1designhasventedstudsthataccel-eratethedryingoftheadhesivebeneaththemat.LaunchedafewyearsagoisSchlutersDITRA-HEATdesignedtosnapheatingcablesintoastud-deduncouplingmat.Thismatmembraneprovidescracksuppres-sionwaterproongvaporman-agementandhelpstodistributeloadsaswell.WejustdidourrstDITRA-HEATprojectandlikedtheexibilityofthesystemsaidBrookes.Ratherthanhavingtowaitforacustommatwewereabletogettheradiantheatweneededofftheshelf.Italian-madePRODESOHEATfromProgressProlesfeaturesapatentedbluestuddedmatthatcanbeinstalledasanuncou-plingcrackisolatingmembrane.TECHTALKwellasloosecableforanelectricwarmingsystemtoperfectlyttheproject.NuheatpioneeredtheSignatureProgrammableWiFithermostatforremoteaccessviasmartphoneorwebbrowser.ProgressProfleswww.progress-proles.comItalian-madePRODESOHEAToffersapatentedblue14stud-dedmatthatcanbeinstalledasanuncouplingcrackisolatingmembranewithheatingcablesinstalledaccordingtotheroomconguration.Schluterwww.schluterditra-heat.comSchluterDITRA-HEATincorpo-ratesanuncouplingmembranethatpro-videswaterproongandvapormanage-mentandtotallyexibleplacementofheatingwiresforasystemthatneedsnooorleveler.SunTouchwww.suntouch.comSunTouchoffersarangeofelectricoorwarmingoptions.ToutedatTISEWestwastheCustomTapeMatwhichcanbeorderedexactlytoroomspecicationsforaperfectt.Itoffersone-stepapplicationattachtosuboorandapplythinsetorself-leveleroveritforoneeasysteptocomfort.Thermosoftwww.thermosoft.comradiant-oor-heatingThermoTiletileoorheatingsystemsinmatcongura-tionsareonly18thick.Warmupwww.warmup.comChooseWarmupMattingorLooseWireelectricoorwarmingoptionsnowwiththe4iEWiFithermostatthatcancontrolenergyusagefromyoursmartphoneWarmlyYourswww.warmlyyours.comTempZoneheatingsystemsincludeCustomMatsFlexRollsofevenly-spacedcableattachedtomeshmaterialEasyMatsforblanketcoverageliketheareainfrontofashowertuborinthebedroomandFloorHeatingCableTwinperfectforin-eldexibility.GabrielSantiagoandLeonardoallinstallersatHeritageMarbleandTilerecentlyattendedSchluterstrainingforDITRA-HEAT.50TileLetterMarch2015 Theheatingcablesareinstalledaccordingtotheneedsoftheproj-ect.Tilingcanbeginimmediately.TheentireProdesoHeatsystemislessthan14thick.CautionsandconsiderationsWhenworkingwithradiantheat-ingsystemstechnicalserviceisasimportantastechnologytoJohnCoxNTCApastpresidentandownerofNTCAFiveStarContactorCoxTileinSanAntonioTexas.Themostcriticaliteminmybookiscustomerservice.WhenIcallNuheatIgetanswers.Theyhaveastaffthathasbeenwelltrainedandeducated.Sellingradiantheatinghasaddedadditionalincometoourbottomlineandaddedtothedis-tinctionofCoxTilenotbeingyouraveragetilecontractorhesaid.WehavedevelopedanicheasbeingtheexpertinourareainRadiantHeating.WhenarchitectsspecssayCoxRadiantHeatingweknowwehavemadeanimpact.RickyCoxofNTCAFiveStarContractorsMemphisTileinMemphisTenn.saidWeuseNuheatfortheeaseofinstalla-tionsuperbcustomerserviceandalongworkingrelationshipthathaskeptusgoingbackformore.IhaveinstalledeverysystemoutthereandNuheatblowsthemallaway.Thewiresareembeddedbetweentwolayersoffabricthatareeasilythinsettothesubstrate.Othersystemsarehardtoipandrollandhardtogureout.Contractorsandconsultantsofferarangeofwarningsandrecommendationswhenworkingwithelectricoorwarming.Alwayshavethesysteminspect-edbyastateinspectorsaidJoeKerberownerofNTCAFiveStarContractorKerberTileMarbleStoneinShakopeeMinn.Alwaystestthecableandsen-sorforresistanceandcontinuitybeforeduringandaftertheinstal-lationhesaid.Becarefulwhenwalkingonandtrowelingoverthecablesonottocrushitornickitwithatrowel.AnickcouldcausetheGFCItotripwhenheated.Rememberthewiresareveryne.Thesensorisveryfragilesodonotsteponit.TherearetwotypesofcableKerbercontinued.Mostarethedouble-wirecablethatgoesoutfromtheboxandendsattheendofthecableintheoorarea.SunTouchWarmWireandNuheatcablesareexampleofthese.TheTECHTALKPRODESOHEATisapatentedbluestud-dedmatthatprotectsagainstsuboormovementcontrolsmoistureandwatervaporandoffersacompletelycustomiz-ablecongurationofelectricheatingcables.52TileLetterMarch2015 SINCE1908WEVEMADEQUALITYTOOLSFORCONTRACTORSIN120COUNTRIESMAKETHAT121.Discoverournewmanualtilecuttersonline.bellota.com8002342547 otheristhesinglewirethathastoreturntotheoriginalbox.TheNuheatmatandFlexthermcablesareexamplesofthese.Thedouble-wirecablesareeasiertoinstallbecauseyoudonthavetogettheotherendbacktothebox.Howeverthesinglewirecablesaremucheasiertorepair.JanHohnofNTCAFiveStarContractorHohnHohnInc.inneighboringSt.PaulMinn.addedIusuallyprefertodowiresorcablesinsteadofamat.Withthewiresyoucanreallycustomizethespacethatyouareheatingbecauseyoucanrunthewireswhereyouwantthemputtingthemclosertogetherformoreheatinaspecicareaandorfartherapartwherethereislessfoottrafc.AnotherreasonIlikethewiresisbecauseIoatmyoorswithmudsothewiresareburiedinthemudbedwhichallowsforamoreconsistentoorheatmoremasstoheatupbutonceitisheateditholdstheheatlongerandmoreevenly.Hohncautionedagainstplacingwiresormatsunderanycabinetrytoiletsorotherplumbingxtures.Somesystemscanbeusedinshowersbutnotallsoitisimpor-tanttodetermineifthesystemyouwanttousecanbeusedintheshowershesaid.Recentlyithasbeenrecom-mendedtoinstalltwooorsensorswithonesystemsheadded.IfTheSunTouchCustomTapeMatisperfectlytailoredtotthecontoursofanyroomandoffersone-stepinstallation.TECHTALK54TileLetterMarch2015 therstsensorstopsfunctioningyoucanhookupthesecondsen-sorwithouttearingtheoorup.Itischeapinsurance.RichGoldbergofAvonConn.-basedProfessionalConsultantsInternationalLLCPROCONnotedthatRadiantheatnaturallyincreasescyclesofexpansionandcontractionofatileassemblymak-ingproperinstallationofmove-mentjointscritical.Buttedgroutjointswithnomovementjointsinhigh-endresidentialstoneinstalla-tionsarealsoacommonproblemcausingchippingandcrushingalongstoneedgesatbuttedjoints.Oftenradiantheatisusedtoacceleratethecuringhesaidbutthiscancreateproblemswithprematuredryingandexpansionstressonthethin-setbeforethebondstrengthens.Rapiddryingofunderly-ingwoodframinginnewconstructionandcementback-erscantelegraphmovementtothetileassemblyandresultincracking.Healsowarnsthatcabletrayscancreatedividersinmortarbedsthatencapsulatethesystemandcrackthemortarandeventuallythetile.Theycanalsopre-ventmortaradhesionsoPROCONfavorssystemsthatemploytheheatingcableswithinareinforcingmeshsothatthesystemcanbeproperlyencapsulatedbymortartopandbottomandthereinforc-ingdistributesanyheatingdryingexpansioncontractionstresseven-lyinthemortarbed.CrackingintilecorrelateswithunderlyingplasticheatingcabletrayinthisforensicphotofromPROCON.NuheatelectricfoorwarmingwasinstalledintheshowerbathandshowerseatinthissumptuousmasterbathbyCoxTileSanAntonio.TECHTALK56TileLetterMarch2015 GloballyProvenConstructionSolutionsSnapformoreinformationSTONETECHProfessionalProductsEnsurethebeautyofyourcustomersnaturalstoneandtilecountertopsoorswallsandotherinstallationsforgenerationstocome.WithacompletelineofproductstoprotectcleanandtransformSTONETECHfeaturesinnovativeeasy-to-usesolutionsdesignedtoprotectandpreservestoneandtileforeverydayliving.www.stonetech.coml1.888.786.6343Keepyourstoneandtilebeautiful.A-5736-02152015LATICRETEInternationalInc.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners. PREMIUMINFLOORHEATINGSYSTEMWWW.MASTERHEAT.COM1800938-7925MasterHeatinoorheatingsystemscombineeciencywithluxury.Availableinwirewirematsandinkitform.SimplylaywireormatcoverwithmortarandinstallooringTheEasytoInstallEconomicalUltra-LowEMFSolution MAPEIsShowerPerfectInstallationSystemsCompletesingle-sourceshowerpaninstallationsystemPatent-pending100-structural-foampre-slopedpancomponentsLightweighteasytocuthandleandinstallDesignedtobeinstalledinstandardshowersfrom26to32x36to6166to81cmx91to155cmInnovativepatentedPVClineardrainassemblyDrainextendersaccommodatethewall-to-walllineardrain.ScanheretolearnmoreaboutShowerPerfectInstallationSystemsorvisitwww.mapei.com.Perfectionisntalwayseasy...untilnow.New TwosystemoptionsWithMapelasticAquaDefenseliquidmembranewaterproongorMapelasticWSMwaterproongsheetmembrane SkillBelongsHereYouBelongHereCoveringsthelargestglobaltileandstoneexhibitioninNorthAmericawillbringitsspectaculararrayofproductsconferenceprogrammingandmanyshowoorfeaturesallforFREEbacktoOrlandoFloridathisApril.WithmorethanadozensuccessfulshowsintheOrlandoareathisyearseventisanticipatedtobethelargestshowsince2009withanoverallincreaseinbothsquarefootageandnumberofexhibitors.Thisyearsshowisprojectedtodraw23000attendeesand1000exhibitorsacross400000netsquarefeetofexhibitspaceandweinviteYOUtobeapartofit.CoveringsisHeadingBacktoOrlandoFORTHEINDUSTRYBYTHEINDUSTRYSourceexcitingnewproductsrelaxintheContractorLoungeandnetworkwithotherinstallersduringtheContractorDays.WitnessthenewesttrendsininstallationstakingplaceontheshowoorinfoursensationalspacesintheInstallationDesignShowcaseDiscoverthelatestinstallationmaterialsandsharp-esttoolshowtoputthemtouseattheLiveInstallationDemonstrationStage. CIDAwardsOpeningNightCelebrationApril14at530PMTheCoveringsInstallationDesignAwardscelebrateoutstandingachievementsinthedesignandinstallationoftileandstoneinbothresidentialandcommer-cialprojects.Newin2015theCIDAwardswillbepairedwiththeOpeningNightCelebrationallowingattendeestomeetthewinnersenjoyaliveshowcaseofthewinningprojectsandkickoCoverings2015withaspecialreception.ContractorDaysApril15-16BadgedcontractorscannetworkandrelaxduringtheshowintheContractorLounge.OnApril15-16theNationalTileContractorsAssociationwillhostround-tablediscussionsoverlunchintheContractorLounge.Discussionswillbedividedintoresidentialandcom-mercialcontractinginterestsandareopentoallexperi-encelevels.TheContractorDaysalsofeatureeightone-hourguidedtoursoftheshowoorandhappyhourswithprizegiveawaysintheloungeintheafternoon.Contractorscansignupforatourwhentheyregisteronlineatcoverings.comregister.LiveInstallationDemonstrationStageCoveringsmostpopularattractionsaretheup-closedemonstra-tionsofhowleadingcontractorshandlethebiggestinstallationchallengesintheindustry.Sessionswillalsofeatureexcitingnewproductsandinstallationtechniques.Catchtheactionatbooth3639.SponsoredbyInstallationDesignShowcaseObservethefouroriginalmasterpiecesastheyareconstructedonsiteatCoveringswhenNTCAFiveStarcontractorsandleadingdesignerspartnertogetherandcol-laboratetoshowcasethesynergybetweenbeautifuldesignandgreatinstallation.Eachspacewillhighlightadierentdesignaestheticandfeaturetileandstoneinaliveinstallation.Viewtheshowcaseatbooth461.Learnmoreatcoverings.comIDS.ExpertiseBelongsHereSpecialProgramsEventsShowFeaturesREGISTERNOWFORFREEATCOVERINGS.COMPleaseuseVIPCodeATL5whenregisteringEducationApril13-172015April14-172015ORLANDOFLORIDACOVERINGS.COM KnowledgeBelongsHereFreeMust-AttendSessionsforContractorsInstallersYourcraftsmanshipiswhatsetsyouapart.Youknowthatittakesmorethanyourprofessionalskillstorunasuccessfuloperation.Honeyourknow-howwithtechni-calandinformation-richeducationsessionsthatprovideyouwiththeknowledgeyouneedtokeepthoseprojectscomingandyourbusinessgrowing.KeynoteSessionsAConversationwithHarrisRosenBartBettigaCoverings2015Chairmanwillsitdownforaone-on-oneexclusiveinterviewwiththePresidentofRosenHotelsandResortsHarrisRosentodiscussbusinesstheindustryandwhatheseesinthefutureofdesign.IndustryUpdateLatestNewsonTileStandardsSpecicationIssuesandOtherImportantDevelopmentsEricAstrachanTileCouncilofNorthAmericaBackbypopulardemandTileCouncilExecutiveDirectorEricAstrachanwillreportonselectindustrycurrenteventsincludingcertainregula-toryissuesconsumptiondatachangestostandardsandtheTCNAHandbook.Plusahostofotherissuesandcontroversieswithafocusonhowtheyaectthevarioussegmentsofthetileindustry.Dontmissthisbroad-spectrumupdatefromthelatestdevelopmentsemergingfromtheTCNALabincludingthintileperformanceresearchtothelatestontileandgreenconstruction.Whererelevanthellbringforwardthepitfallsandliabilitiestoavoid.ForexamplenewchemicallabelingrulestakingeectinJune2015mayrequiretilecontractorstoimplementnewtrainingtokeeptheirinstallersinformedandchangestoimportlawsarebringingsignicantnewfederalrequirementsfortileimporters.Thiswillbeatrueoverviewforattendeestolearntheabsolutelatestonthevarioustopicsaectingtheirbusinesses.Visitcoverings.comeducationforthemostcompleteandup-to-dateinformationontheCoverings2015conferenceprogram.REGISTERNOWFORFREEATCOVERINGS.COMPleaseuseVIPCodeATL5whenregisteringApril14-172015ORLANDOFLORIDACOVERINGS.COMRosenBettigaAstrachan April14-172015ORLANDOFLORIDACOVERINGS.COMPlusmanymoresessionsincluding10WaystoMakeYourSmallBusinessMoreSuccessfulCaseStudyManagingaProjectwithOwnerSuppliedMaterialsCommercialProjectManagementandTileInstallationsPanelDiscussionContentStrategyonaShoestringBudgetYouCANbeasSuccessfulastheOtherGuysDesignBuildObligationsYouMayNotKnowItbutYouOwnItHeartandMindSellingMakingCustomersforLifeHowtoGetPaidNotSuedHPDs101AHealthyCrashCourseonTodaysDemandforHealth-RelatedProductInformationInstallationDesignShowcaseDeconstructedInstallationsoverWoodSubstratesInternationalCodeCouncilCDPAccessProgramLargeFormatsThinPorcelainTileManagingaSuccessfulFamilyBusinessForumNTCAContractorRoundtableDiscussionsObtainingMoreClientsthroughInboundMarketingPanelDiscussionTheTileContractorTileDistributorRelationshipChallengesandSolutionsPerformanceandTransparencyTheNewNormforSpecifyingGreenBuildingProductsTodayProperCommercialEstimatingandBiddingStrategiesFMICorporationQuestionableSubstratesJobsIWouldNotDoUnlesstheSituationChangedReadyToUseGroutsResidentialEstimatingandSalesStrategiesSelectingandInstallingtheAppropriateMembraneSelectingtheAppropriateThinsetfortheTileorStoneInstallationSixTrendsThatWillDramaticallyChangeYourLifeSteamShowerApplicationsStoneTileCareStrategiesIssuesOpportunitiesStoneTrends2015SurvivorsGuidetoEco-TechnicalforCeramicandStoneTheBuzzbehindLinearDrainandPreformedShowerDrainManiaTheMillennialsTheNewGenerationofEmployeesandHowtoMotivateThemTheNTCAReferenceManualHowtoUsetoYourAdvantageThinPorcelainTileInstallationsLiveDemonstrationsTileforExteriorApplication In2011whenstonetileinstal-lationmethodswererstintro-ducedtotheTCNAHandbookforCeramicGlassandStoneTileInstallationfourradiantheatmeth-odswereincludedwithinthestonesection.Withradiantheatingsys-temsbeinginhighdemandduetotheirefciencyandabilitytoturnacoldoorintoacalmingexperi-enceTheHandbookcommitteehasendeavoredtoincreasetheoptionsforthe2015Handbook.Theoriginalfourmethodsincludedtheuseofhydronictub-ingwatersystemonly.Nometh-odwasincludedintheHandbookforelectricradiantheatsystems.Theoriginalfourincludedseparatemethodsforhydronictubinginbothon-groundandabove-groundmethodswhereconcreteisusedtoencapsulatethetubingaswellasathirdmethodwhereanunbondedmortarbedisusedtoencapsulatethehydronictubingbothinon-groundandabove-groundmeth-ods.Thefourthmethodinvolvedtheuseofanunbondedmortarbedencapsulatingthehydronictubingsetonawoodsuboorsystem.Twoelectricheatingmethodsincludedin2015editionThe2015Handbookwillincludesixnewmethods.Themethodsincludeoptionstoencapsulatehydronictubinginpouredgypsumorcementitiousself-levelingunder-laymentsforbothon-groundandabove-groundconcreteslabinstal-lations.Breakingnewgroundthe2015Handbookwillnowincludetwonewmethodsfortheinstal-lationofelectricradiantsystemsutilizingcementitiousself-levelingBYTHEBOOKbroughttoyoubyHotoffthepressrevisionstoTCNAHandbooksRadiantHeatMethodsincludeelectricheatingmethodsByJoshuaLevinsonArtisticTile66TileLetterMarch2015 SkillBelongsHereYouBelongHereRegisterforfreecoverings.comUseVIPcodeATL5OrlandoApril14-172015Youhaveapassionfortileandstone.Youprideyourselfonkeepingupwithbestpracticesandthelatesttoolswhileincorporatingtodaysmoderntechnologyintheeld.Yousolvechallengescollaborateandinnovate.With1000exhibitorsfrom40countriesliveinstallationdemonstrationsandfreeaccreditededucationseminarsCoveringsisthelargestgatheringofpassionateandknowledgeabletileandstoneexpertsinNorthAmerica.Youbelonghere.YoubelongatCoverings. underlaymentforbothon-groundandabove-groundconcreteslabinstallations.Theoor-atteningaspectsofeachofthesemethodsmakethemwellsuitedforusewithlarge-formatstonetilesthatareindemandtoday.Youmightnoticethatthereisstillnomethodforelectricradiantheatsystemsinstalledonwoodframeconstruction.Forthispopu-larandefcienttypeofinstalla-tionyouwillhavetocontinuetoutilizeinstallationinstructionsfromthemanufactureroftheradi-antheatproducts.Inallcasesitisstronglyadvisedtoreadthecom-pletemanufacturersinstructionsandunderstandthecompatibilityoftheproducttonaturalstone.DontmaketheassumptionthatbecauseaproductsaysthatitisaBYTHEBOOKInaforensicinvestigationofcrackingofmarbletilesetoverin-foorelectricheat-ingProfessionalConsultantsInternationalLLCPROCONdiscoveredcracking6oncenterparalleltothebathtub.Heatingcableswereplacedin3increments.Crackingwasalsonotedalignedwithunderlaymentpaneledges.PhotocreditJimHarringtonRichardGoldbergProfessionalConsultantsInternationalLLC68TileLetterMarch2015 103BauerDriveOaklandNJ07436800-648-7229Fax800-286-0114www.alpha-tools.comCopyright2014AlphaProfessionalTools.Allrightsreserved.EZCUTTERSIntroducingEZThinTileCuttersthataredesignedtoscoreandsnapnewthinmaterialssuchasSlimLitefromDaltileandLaminamfromCrossvillejusttonameafew.Theuniqueoil-feedsystemcontrolstheowofoiltosuitindividualneeds.ThetileorpanelcanbescoredwitharulerthensnappedmanuallyorcutwithEZT-Cutterforanaccurateandfastcuttingapplicationaslongasthereisnotextureonthesurface.FortexturedsurfacesbesuretoseetheAlphaSpikeRuler.Formoreinformationvisitusonlineatwww.alpha-tools.com.EZPISTOLTYPEOILCUTTEREZSLIMLINEOILCUTTEREZTHINTILECUTTERSDesignedtoscoreandsnapnewthinmaterialssuchasSlimLitefromDalleandLaminamfromCrossvilleErgonomicallyDesignedReplaceableCuttingHeadEZTHINPANELT-CUTTERHigh-PrecisionCutterProfiledGripIdealforTileContractorsEZGLASSRUNNINGPLIERSCleanBreaksEverytimeCanbeusedtosnappanelsof5mm-12mmthicknessAutomaticOil-feedCuttingHeadSmoothEasyCutsEasilyAdjustableRightorLeft-handedOperation tilewarmingsystemthatastonetileinstallationwouldbecoveredbythemanufacturer.Asyouprepareforyournextradiantheatinstallationitisagoodideatotakeafewminutestoreviewthenewmethodsinthe2015Handbook.Ofequalimpor-tanceyouaregoingtowanttoreadtheparticularmanufacturersinstructionsfortheproductthathasbeenspeciedandtakeupanycontradictionsbetweenthetwowiththemanufacturer.Withallradiantheatsystemsyouwillwanttodeterminewhattypeofmembranemaybeoptionalorrequiredforyourinstallationandmakesurethatallstepsincludingtheuseofanynecessaryprimersareundertaken.Yourmembranechoiceverywellmayhaveanimpactonyoursettingmaterialoptionswhichinturnmaybeimpactedbythestonecolorsincewhitesettingmaterialmaybenec-essaryforlightcoloredstones.JoshuaLevinsonjoshlevinsonartistictile.compresidentofArtisticTilesWholesaledivisionpar-ticipatesinmanyindustryinitia-tivesasamemberoftheMarbleInstituteofAmericansBoardofDirectorsvotingmemberoftheTCNAHandbookcommitteeNTCATechnicalCommitteemem-berandvotingmemberofthecommitteethatrecentlydevelopedNSC373thenewstandardfortheSustainableProductionofNaturalStone.ArtisticTilehasbeenasup-porteroftheCeramicTileEducationFoundationCTEFbyhostingcerti-cationclassesatitsSecaucusN.J.location.BYTHEBOOKRemovedtileintheforensicinvestigationwasplacedbackintooriginalpositiontodemonstratecrackinmarblecoincidentwithheatingcable.Itisstronglyadvisedtoreadthecompletemanufacturersinstruc-tionsandunderstandthecompatibilityoftheoorwarmingproducttonaturalstonebeforebeginningtheinstallation.Close-upviewofcrackextendingfromcabletraythroughself-levelingunderlay-mentandthinsetandintomarbletile.Inthe2015TCNAHandbooktwonewmethodsforinstallingelectricoorwarm-ingsystemsareincluded.Howeverthereisstillnomethodforelectricradiantheatsystemsinstalledonwoodframeconstruc-tion.Forthispopularandefcienttypeofinstallationyouwillhavetocontinuetoutilizeinstallationinstructionsfromthemanufactureroftheradiantheatproducts.70TileLetterMarch2015 NEWMEMBERFIVESTARCONTRACTORSPOTLIGHTsponsoredbyWilloughbyTileboutique-styleinstallationbringshighlevelofservicedesignandexpertisetoSanRafaelcommunityByLesleyGoddinNestledintheafuentcoastalcityofSanRafaelCalif.isWilloughbyTilewww.marintilesetter.comownedbyRyanWilloughbyarst-generationtilesetter.Thissmallboutiqueinstallationcontractorhasatightlyknitgroupof4-6teammemberswhoinstallbeau-tifultileandstoneproductsforhigh-endremodelingprojectsinMarinCountyandSanFranciscoprimarilybathsandkitchens.AsbothownerandaninstallerinthecompanyIkeepmyngeronthepulseofeachprojectWilloughbysaid.Webringahighlevelofcustomerservicecrafts-manshipdesignandknowledgetoourprojectsandbystayingabreastofindustrystandardsIcanmakesuremyinstallersaregivenboththeknowledgeandproductsthatwillhelpthemachieveahighqualityinstallation.WilloughbyhasbeenaNTCAmemberforfouryearsndingpar-ticularvalueinwhattheassociationofferedsomeonenewtothetrade.Asarstgener-ationtilecontrac-torIfoundmyselfwithquestionsfromtimetotimeandwhenIfoundtheNTCAIfoundtheanswershesaid.IvefoundsomuchvalueintheNTCAIdontknowwheretostarttheknowledgethenetwork-ing.IdhavetosaythepassionforthetradethatIndinmyfel-lowmembersisbothhumblingandinspiring.Itiscontagiousanddrivesmetobeabettercontractorandmember.HisdedicationtotheassociationandwhatitofferscontinueswithhisworkasNorthernCaliforniaStatedirectorforNTCA.AndWilloughbyrecentlypartneredwithNTCAFiveStarContractorMartinBrookesofHeritageMarbleTileinnearbyMillValleytosponsorabusiness-to-businessFridaynighteducationalprogramtofostereducationandnet-RyanWilloughby72TileLetterMarch2015 FORULTIMATEPROTECTIONAGAINSTSTAINSTRUSTFUSIONPRO.UnsurpassedStainResistanceNeverNeedsSealingEasytoSpreadandCleanUltimateColorConsistencyCUSTOMsuniquesinglecomponentformulainstallsquicklywontshademottleoreforesceanddeliversexceptionalstainresistancewithouteverneedingtobesealed.Acceptnosubstitute.Patented834906883572388876966AskaboutFusionProtoday.CustomBuildingProducts.com800-272-8786AvailableatTheHomeDepotandtiledistributorsnationwide. workingamongstfriendlycompeti-tors.TheprogramHowtoGetPaidNotSuedwaspresentedbySloanBaileyandDylanGrimesofFlynnRileyBaileyandPasekLLP.Theeventattractedoveradozenparticipantsandproductivediscussionsomuchsoafutureeventisintheworks.WilloughbyisalsopassionateaboutinstallationexcellenceandwascertiedasaCertiedTileInstallerthroughtheCeramicTileEducationFoundationexamin2012.Hehopestoaddanotherindustry-sanctionedcredentialbytakingtheAdvancedCerticationsforTileInstallersACTexamsthisyearaswell.CustomBuildingProductsislaunchinganupdated40-colorgroutpaletteavailableacrossthecom-panysgroutlinesrepresentingallthetopcoloroptionsfortodaystiletrendsandgivinginstallerstheperfor-mancegroutthatbesttsanyprojectanycolorandanyselectedtile.CUSTOMscarefully-planned40-colorpaletteaddsninenewcol-orstothecompanysmostpop-ularestablishedhues.Thelatestgroutcoloradditionsareinspiredbynatureintheformofwatersandandfoginmutedgraybrownblueandgreentones.TheyincludeWalnutGraystoneDriftwoodRollingFogBleachedWoodCapeGrayIceBlueTrufeandSurf.CUSTOMsoverallarrayofstan-dardcolorsincludescommonneu-tralsandaccentsthatharmonizewithtodaysmostpopulartilestyles.The40-colorpaletteisavailableinFusionProSingleComponentGroutPolyblendPrismCEG-LiteandCEG-IGgroutsaswellasCommercial100SiliconeCaulk.Formoreinformationpleasevisitwww.custombuildingproducts.comorcall800-272-8786.NEWMEMBERFIVESTARCONTRACTORSPOTLIGHTWilloughbyTileinstalledceramictileoveramortarbedpreparedwithwaterproofngandcrackisolationmembraneinthismasterbathLagunaVistastreetshowerinNovatoCalif.Thepanfeaturesaporcelainplanktilewithtile-inlaylineardrain.Theprojectincludedtwobathroomsafreplaceandmudroomoor.74TileLetterMarch2015 AvailableatTheHomeDepotandtiledistributorsnationwide.AvailableatTheHomeDepotandtiledistributorsnationwide.ACOLORFULCHANGEISCOMING.CUSTOMsindustry-leadinggroutprogramevolvesgivingyoutherightoptionsfortodaysprojects.CustomBuildingProducts.com800-272-8786CEGWeknowgrout.CountonCUSTOM. Thefollowingprojectsarerep-resentativeofthestunningworkWilloughbyTileofferstheBayareaclienteleprojectsthatarebuilttobenotjustbeautifulbutalsotoperformbeautifully.Paper-facedglassmosaicwasinstalledoveramortarbedinthisshower-with-a-viewinthebathroomofacottageoffthemainhouseinaPointGallinasstreetresidenceinSanRafael.Itwaspreparedwithwater-proongandcrack-isolationmembrane.Theprojectincludedthisbathroomakitchenbacksplashandreplacementofafailedshowerpaninthemarblemasterbath.Heremesh-backedglassmosaiccre-atedastunningeffect.Waterproongandcrack-isolationmembranewerederigueurintheBretHartestreetprojectwhichincludedamasterbathkitchenoorandkitchenbacksplash.ThekitchenwallsintheBretHartestreetprojectfeatureceramicsubway-styletilesovergypsumboard.Willoughbyinstalledporcelaintileontheooroveranuncou-plingmembrane.NEWMEMBERFIVESTARCONTRACTORSPOTLIGHT76TileLetterMarch2015 TheG.FredDiBonaBuildinglocatedat1901MarketStreetinPhiladelphiaservesasthehead-quartersofIndependenceBlueCrossIBC.Theiconicglassandsteelbuildingbuiltfrom1987-1990andopenedin1990hasbeenhometoBlueCrossasitsmajorten-antforalmost25years.Startingin2010IBClaunchedanewbrandcampaignandanimportantpartofthenewidentitywastherenovationofthe45-storybuilding.Thecorpo-ratefaceliftincludedrejuvenationofall45ofceoorsandafull-oorcafeteriaforits3400employeesaswellasacompleteretofthethree-storylobby.LocalarchitecturalrmMyerDesignofArdmorePa.redesignedthelobbyinsideandout.Whiletheworkwasinprogressemploy-eeswereredirectedtoasecondentrancefortheirconvenienceandtoprovideanunobstructedworkow.AmajorprojectinthelobbyThintilebeautifesthree-storylobbysponsoredbyTHINTILETheLaminambyCrossvillethintilegivesthelobbyanupdatedmonolithiclookemphasizingtheheight.78TileLetterMarch2015 Inresponsetoceramiccon-tractorsneedsfortime-savingproductsMAPEIhasaddedUltraexLFTRapidmortartoitslineoffast-settingtileandstoneinstalla-tionsystems.Thismortarsetsquick-lyallowinggroutinginthreetofourhours.UltraexLFTRapidhasahighcontentofauniquedrypolymerresultinginexcellentadhesiontothesubstrateandtile.Itsnonsagmedium-bedandthin-setmortarcharacteristicsareidealforinstallinglarge-formattileandstoneoninteriorandexterioroorswallsandcountertops.UltraexLFTRapiddirectlyanswerstheneedforquickturnaroundoninstallationoflarger-formattileresidentiallyandcommerciallyinavarietyofenvironments.www.mapei.comfeaturedtheinstallationofCrossvilleLaminam1meterx3meterx3mmthinporcelaintile.ThethintileLaminambyCrossvillesFilocol-lectioninMercuriowasnewtothearchitectswhofounditanovelmaterialwithwhichtowork.Theoriginalgraniteonthe30-foot-tallwallswasleftinplace.ThankstoMAPEIsECOPrimGripbond-promotingprimerthethintileswereabletobesetdirectlyoverthegranite.ECOPrimGripenhancestheperformanceandadhesionofmortarstoexistingceramicsnaturalstoneandotherdifcult-to-bondsubstrates.Installationswithlargethinpor-celaintilespresentspecialchal-lengesthattheinstallersfromBelBros.andCo.Inc.resolvedTheIndependenceBlueCrossBuildingG.FredDiBonaJr.BuildinginPhiladelphiaPa.underwentacompleterejuvenationofall45oorsaspartofacorporaterebranding.THINTILE80TileLetterMarch2015 withwell-coordinatedteam-work.BelBros.isaveryreliablePhiladelphia-basedcontractorthathaspioneeredthintileinstallationsinthearea.ThethintilewaslaidoutwhileMAPEIsUltraexLFTmortarforlarge-formattileswasbeingmixed.ThenwhileoneteamappliedthemortarovertheECOPrimGriponthewallsanotherteamback-butteredthelargethintilesafewatatime.Workingfrombottomtotoptheinstallersliftedthetilesintoplaceonthewalls.Astheinstalla-tionmovedupthewalltheinstallersusedascis-sorslifttohoistthetilesuptoeachnewlevel.Itisessentialforthetilesandwalltobemor-taredatthesametimetoensurethatfullcoveragecanbeachievedandthatthemortardoesnotdryoutbeforeplacementiscomplete.UltraexFLTmetalltherequirementsofthe10000-square-footjob.MAPEIsUltracolorPlusgroutprovidedtheperfectcomplementforthethintilejoints.Atile-levelingsystemisamustforlargethintileinstallationsprovidingacleanevengroutspacethatenhancesthemono-lithiclookofthenishedproject.Thispremiumsandedgroutcanbeusedonjointsfrom116to115mmto25cm.DropEffecttechnologyreducessurfaceabsorp-tiontohelprepelwaterdirtandgrimefrompenetratinggroutjoints.UltracolorPlusisspeciallyformu-latedwithMAPEIsHigh-HydratedCementTechnologyHCTtoelimi-natethecommonproblemsrelatedtoPortlandcementgroutsuchasTheoortileinthelobbyaswellastheLaminambyCrossvillethinporcelaintileonthewallswasinstalledwithMAPEImortarandgrout.Aviewofthenishedproject.ThethintilesweresetinplaceusingMAPEIsUltraexLFTmortarforlargeformattiles.THINTILE82TileLetterMarch2015 colorconsistencyandeforescence.Ittookaboutthreemonthstoinstallthewalltileandanother10000sq.ft.ofoortilesintheIBClobby.Thegeneralcontrac-torhadnoissueswiththeworkandtheownerslovedtheresults.TogetherwithCrossvillethethinporcelaintilesupplierthecontrac-torsdesignerownerandMAPEIdistributorallworkedtogethertoproduceanovelinstallationthatgainedhonorsfortheproject.TheG.FredDiBonaBuildingreceivedtwoTOBYTheOutstandingBuildingoftheYearAwardsfromBOMAPhiladelphiaBuildingOwnersandManagersAssociationfor2014.TheprojectwasnamedtheBestRenovationoftheYearandreceivedaTOBYBestoftheBestAwardforitslobby.TheuseofMAPEIsECOPrimGripasabondingprimerallowedthesheetsofthintiletobesetdirectlyovertheexistinggraniteonthewalls.Thefnishedinstallationproducedanimposinglookforthethree-story-tallfaadeinthelobby.THINTILE84TileLetterMarch2015 AIAConvention2015May1416AtlantaGetontheA-listVisitaia.orgconventionThePartyattheCollegeFootballHallofFameToursPorscheHQDesignDiningKimballHouse LASVEGASNevadaThisweekmarkedthesecondtimetheKitchenBathIndustryShowKBISandtheInternationalBuilderShowIBSwereco-locatedinLasVegasdur-ingTheInternationalSurfaceExpoTISEtheweekofJanuary20-232015.Thecollaborationmadeforamind-bogglingweekofexposuretonewstoneglassmetalceramicandporcelaintileandafliatedproductsforresidentialandcom-mercialsettings.NTCAhadapresenceatKBISIBSaswellasTISEWest.NTCAexecutivedirectorBartBettigaandchairmanoftheboardDanWelchparticipatedinaleaderround-tablediscussionattheIBSandKBISshowstakingtheopportunitytospreadthemessageaboutthebenetsofqualiedhighlypro-fessionaltileinstallationcontrac-torsonresidentialandcommercialprojects.AtTISEWestDaltilesponsoredanongoingseriesoflivedem-onstrationsfrom9-5eachdayoftheshow.NTCAtrainersGeraldSloanandMichaelWhistlerplayedtopackedcrowdswithdemosaddressingSurfacePreparationforFloorsandWallsLargeFormatTileInstallationforWallsLargeFormatTileInstallationforFloorsGroutingforFloorsandWallsInstallationofMembranesforTileandStoneDesignConstructionWeekbringstileanddesignextravaganzatoVegasByLesleyGoddinAnestimated125000housingindustryprofessionalsdescendedonLasVegasforDesignConstructionWeek.NTCApresentersMichaelWhistlerl.andGeraldSloanpresentedaseriesoflivedemosfrom9am-5pmeachdayoftheshowcoveringarangeoftopicsandmethodsfromtheTCNAHandbook.86TileLetterMarch2015 ELECTRICFLOORWARMINGSYSTEMOverthelast40yearsweveperfectedthemanufacturingofsafedependableandhigh-qualityfloorwarmingsystems.Itsastandardwesetforourselves.Andanameyoucantrust.ChooseconfidencevisitWarmTiles.com.DFTCABLESFlexiblefloorplansolutionSELF-ADHESIVEMATSPre-cabledeasytoinstallWARMTILESELITEUltra-thinlowprofilemat ShowerPanPreparationandInstallationGlassTileInstallationsThinTileInstallationsInstallationofMudFloorsInstallationofMudWallsInstallationofMortarforMaximumCoverageStoneTileInstallationsHeatedFloorTileInstallations.TheseweregreatdemostellingpeoplewhatisintheHandbookthattheyshouldknowanywayortheyshouldntbesettingtilesaidGailWillsofWillsworksofWestGrovePa.InadditionSloanandWhistlerledaconferencesessiononProperApplicationofTileandStoneforKitchensandBathsatTISEWest.NTCAFiveStarContractormem-bersNyleWadfordofNeuseTileServiceandNTCApresidentJamesWoelfelofArtcraftGraniteMarbleTileCo.ledatalkonManagingaTileorStoneProjectforProtwhileNTCAFiveStarContractorDavidAllenCompanysJasonBanksandMartinHowardspokeaboutUtilizingTechnologyintheFieldforTileandStoneInstallation.TheCeramicTileEducationFoundationCTEFstagedexamsforbothCertiedTileInstallercreden-tialsandAdvancedCerticationsforTileInstallersseeQualiedLaborsectioninthisissueforstory.KBISOneofthegreatbenetsofhav-ingKBISandIBSintownatthesametimeasTISEWestwasthechancetoseedesigntrendswithtileandstoneproductsinsituselectedforexhibitsofunrelatedproducts.SomeoftileindustryexhibitorschosetoexhibitatKBISratherthanTISEWestbecauseofabroaderrangeofexposurefordecisionmak-ersanddesigners.TheresatonoftrafcheresaidLisaShafferVPofKBISexhibi-torFin-PanwhichwasshowingitsProPanelpreformednichesandClearPathcurblessshowerpan.Wegettoseetheactualenduserherekitchenandbathshowroomdesignersgeneralcontractorsdevelopersinstallers.NelsonWilnerofTheNobleCompanysaidKBIShasbeenagreatshowforus.WetalktomorepeopleherethantherestoftheshowscombinedincludingthoseinstallinglineardrainsshowersItalian-madeVikingTuscanyrangesondisplayatKBISshowedtrendingstamped-tinback-splashes.Fin-PansLisaShafferinventedtheClearPathcurblessshowersystemwhichwasfurtherengineeredbysonRyanShafferandnephewJasonClear.ItwasabigdrawattheFin-PanKBISbooth.88TileLetterMarch2015 TRENDSDesignConstructionWeekwasofcoursetheplacetogetontopoftheup-and-comingtrendsfor2015.HeresatasteofwhatwasseenontheshowoorsSizeSizeextremesfromtinymosaicstoexpansivelargefor-matthinporcelaintileslikethoseatCrossvilleLaminamTheSizeNeolithStonePeakPlaneandFloridaTileThinner.Squareslinearstripsrectanglesandplanksarepopularwithhexa-gonsworkingtheirwayintolinesfornovellooksandvisualmovement.CircularshapeslikeDaltilesRetroRoundsmosa-icsorVoguebaysGlassbergorGlasscubeofferabreakfromthelineartrendforsoftaccents.TextureEmbossedcarvedwoodtexturesorsmoothhand-formedstylesilkysurfacesadornbeautifultileandstone.TextiletextureswereseensuchastheAtBedrosiansPanachevel-vetretrohexa-gonpatternmosaic.ArtigianowalltilefromDaltilehasasmoothsilkyhandmadefeelinsixcolorswithasquaredbackforeasyinstal-lation.nichesandbenches.InfactperhapsunsurprisinglytherewerelotsofdrainoptionsatKBISthatofferedarangeoffeaturessuchasnewcongura-tionslikeQuickDrainUSAsnew6x12walldrainwithmagneticremovablecoverandexibilityandtileabilitylikeTileRedislineartrenchdrain.TileRedialsooffereditsMegapanthatcanbeorderedupVisitorstoKBISclamoredafterlineardrainsatTheNobleCompanybooth.JosefErlebachofQuickDrainUSAdemon-stratedthenewwalldrainwithmagneticcover.TileRedishowedatile-ablelineartrenchdrain.TileLetterMarch201589 to52x76.Thoughnotaceramictileornatu-ralstoneproducttheJohnathanAdlerLaminatelineatFormicaunderscoredanimportantpoint.TheFormicarepexplainingthelinenotedthatthecompanychosetomakelaminatesafreshgo-toproducttargetedtoMillenialswhoareeyeingtheirownhomes.Millenialsmaynotwantgraniteandnaturalstonelooksintheirownhomessincethosearewhattheirparentshadhesaid.InsteadFormicawastoutingfunfreshpopcolorfuldesignsthatmimicnothingbuthaveapersonalityalltheirown.KBISandIBSwilltakeplaceattheLasVegasConventionCenterJanuary19-212016.TISEWestTISEWestattendanceechoedthe2014eventwithasteadyowofvisitorsfromKBISIBStheInternationalWindowCoveringsExpoIWCEandLasVegasMarketthatincreasedthenumberofarchi-tectsanddesignersattheshow.Atotalof707exhibitingcompa-niesshowcasedtheirproductsandservicesontwooorsoftheconven-EarnMoreJobsEarnMoreMoneyandAvoidProblemsGetYourInstallersITSVerifiedTheTileInstallerThin-SetStandardsITSVerificationCertificateisawardedbytheUniversityofCeramicTileandStoneUofCTSandendorsedbytileandfloorcoveringassociationsinNorthAmerica.Tileinstallerswhosuccessfullycompletethis4-houronlinecoursethatteachesindustrystandardsandmethodsforadheredthin-setapplicationswillearntheITSCertificate.TheITSCertificatewillgiveyoucredibilitywithyourcustomersandwillenableyoutoearnmorejobsmakemoremoneyandavoidcostlyfailures.Coursematerialteachesindustrystandardsforthin-setinstallationapplicationsincludinghowtoinspectandpreparesubstratesthin-setmethodsandworkmanshiprequirements.TheITSonlinecourseisavailableinEnglishandinSpanish.AdditionalonlinetileandstonecoursesareavailablefromourwebsiteUnderstandingtheBasicsofCeramicTileandUnderstandingtheBasicsofNaturalStoneUofCTSstrainingcoursesareidealforinstallersarchitectssalespeopledesignersoranyoneinterestedintileandstone.infoUofCTS.orgwww.UofCTS.org866669-1550Only150pertuition247InternetAccessNoTravelExpensesNoLostProductivityCertificateIssuedVolumediscountsavailable.MembershipdiscountsavailablethroughCTDATTMACandWFCA.Exhibitorsandattendeesfrommorethan80countriespouredintoTISEWestwithsignifcantrepresentationfromMexicoChinaAustraliaJapanandItaly.90TileLetterMarch2015 linen-likeRhymeatFloridaTileandReadytoWearatailoredfabriclookatCrossville.GlitzglossandglassGlossymarblehigh-polishfinishesaresurgingandcombinationsofmetalmirroredsurfacesinuniqueshapesandcombinedwithstoneareemerging.AtAnnSackstheLuxlinecombinessilverpewtergoldandplati-numatopnaturaltravertineforanopulentfeelwithdecorativeelementsreminiscentofArtDecoelevatordoorsormosquedoors.ReadytoWearfromCrossvilleexhibitsatextilemenswear-likepattern.LuxfromAnnSacksSurngfromVoguebaycombinesstainlesssteelandglassforacontemporarylook.tioncentercoveringaround350000sq.ft..About22oftheexhibitingcompanieswerenewparticipantstotheshowfurtherindicatingthegrowthoftheoorcoveringstoneandtileindustriesinbothresidentialandcommercialdesignandcon-structionmarkets.ByincludingTheInternationalSurfaceEventaspartofDesignConstructionWeekwesawanuptickinnotonlyattendancebutbreadthofattendees.Thenumberofkitchenandbathdesignerscomingtoourboothexceededexpectationsstat-edLindsey-AnnWaldrepvicepresi-dentofmarketingCrossville.AsthehousingcommunitycontinuestoexpandTISEgivesusexposurenotjusttoretailersandcontractorsbutthedesigncommunityandbringstheCrossvillebrandtoallstakehold-ersintheresidentialmarket.DaveHannaatNACProductssaidWehaventexhibitedatSurfacesinveyears.Theboothreceivedalotofvisitorshethoughtthattheothershowshelpedtobeefuptrafc.Wewerepleasantlysurprised.WeguredFridaywouldbedeadbutweveseenalotofpeoplemanyAtrendforMillenialhomedesignfeatur-ingfunfreshcolorfulaccentsthatdifferfromthenaturallooksoftheirparentshomeisthethinkingbehindFormicasJohnathanAdlercollectionoflaminates.TileLetterMarch201591 whoboughtthebadgethatgivesthementrancetoallthreeshows.AttendanceattheTISE2015edu-cationprogramexperiencedasignif-icantdouble-digitincreasewithover25ofthetotalaudienceregisteringforconferencesessions.SubmissionsforspeakerpresentationsforTISE2016areduebyMarch13.Overallwereverypleasedwiththeoutcomeofthe2015eventaddedDanaTeaguevicepresidentwithInformaExhibitionsU.S.Weenactednewstrategiesandmarketingprogramsbroughtnewfeaturestotheshowooraddednumerousedu-cationopportunitiesandestablishedagreatpartnershipbetweenTISEandtheDesignConstructionWeekevents.Plansarealreadyformulatingtomake2016biggerandbetter.NewatTISEWestwasaHouzzboothwithongoingpresentationsonhowtoHouzzandhowtogetthemostoutofthelargestonlineplatformforhomeremodelinganddesignwithover25millionmonth-lyusers.electricfloorheatingsnowmeltingWarmFloorsMakeCustomersHappyWithSunTouchitseasytoofferaluxuryfloorheatingsystemwithouttheluxurypricetag.Checkoutwhatsnewatsuntouch.comCustomTapeMatUnderFloorMatWarmWireAWattsWaterTechnologiesCompanyHouzzpresenterswalkedvisitorsthroughtheprocessofsettingupfreeoptionsandadvancedProPluspaidoptionsthathelpcompanieshomeinontherightaudiencesfortheirgoodsandservicesthroughpostingofinformationandphotosinaninstantlyaccessibleonlineformat.92TileLetterMarch2015 ColorPopsofcolorenlivenprojects.FirstaftertherecessioncomescolorsaidCrossvillesLindsey-AnnWaldrep.Thencomesdesignerstakingmorerisk.Atthesametimeneutralsareelegantandclassy.Crossvilleincludedgreycool-tonedneutralsinitsupdatedBuenosAiresMoodandDaltilesLoriKirk-Rolleysaysthereisathegreyinuenceinallnewproductstothewarmsidepairedwithwhite.Traditionaltimelessdesignsalsobringalotofcolorsuchasthetime-honoreddesignsatMoroccanMosaicTileHouseafourth-generationbusinessofantiquemosaiccement-graniteandhandpaintedtilesburstingwithrichcolorandcoolneutralsformodernlooks.AtArizonaTiletradi-tionalcementlooksoftheCementinelinearepairedwithwoodstoneplankaesthetics.MoroccanMosaicTileHousepresentedtime-honoreddesignsinvibranthuesorcontempo-raryneutrals.TISEDemosInadditiontothelivedemosbyNTCAandotherassociationsincludingtheMarbleInstituteofAmericanumerousexhibitorsalsostageddemosattheirbooths.BostikunveiledseveralnewversionsofitsgeckologousingDimensiongroutamosaicversionbyArtaicandawaterjet-cutmuralbyCreativeEdgeCompanyCEC.MerkretedemonstrateditsProPatchAL1underlaymentduringtheshowpolymer-modiedforgreatadhesionitcanbeusedfromafeatheredgeto1.AndCustomBuildingProductsheldongoingdemosofitsFusionProgrout.AtMAPEISamBiondinarratedthedemonstrationofFlexcolorCQacrylicexiblegroutandECOPrimGripwhichshowedaneasymeth-odforsettingtileovertile.Alsopre-AtBostikCECsJimBellilovesaidThegroutenhancesthedesign.Itdoesntdiscol-ororyellowitmakesthemuralseam-less.MerkreteProPatchAL1offersarapidversionwitha10minutepot-lifethatachieves3500psibythe28-dayfullcure.TileLetterMarch201593 sentedwasUltraPlanExtremeself-levelerforindoororoutdooruseformulatedtobeusablenomatterwhattheclimaticconditions.InadditionMAPEIcontinuesitssupportoftheSocietyofAmericanMosaicArtiststhroughacollec-tionof20differentworksofSAMAmembersondisplayataspecialgalleryattheMAPEIbooth.Each12x12piecereectstheartistsinterpretationofWorldofMAPEIandutilizesdifferentMAPEImortarsalongwithFlexcolorCQready-to-usegrout.ThepieceswillbeshowcasedatcorporateofcesintheAmericasandItalyafterTISEWestsaidStevenDayoperation-almarketingmanagerforMAPEIAmericas.MerchandisingnewcampaignsInadditiontoarangeofnewproductsDaltilelaunchedatTISEWestthecompanyunveiledanewmerchandisingsystemforeliteDaltiledealersthatcreatedacon-sistentlookandfeeltoshowcaseDaltileproducts.AtCrossvillethecompanyrolledoutanewgeocam-paigncenteredwhatoninspiresCrossvilledesignsgeologyandgeography.Thecompanysvisionscombinetocreatecoura-geousdesignadvantageousprod-uctsandgorgeousresults.ThecampaignconveysthatCrossvilletakesmaterialsthatareofearththedenitionofgeoclayquartzfeldsparandmineralsMAPEIsSamBiondinarratedthedemoofsev-eralMAPEIproductsincludingFlexColorCQacrylicfexiblegrout.Itscolor-coatedquartzpiecesleavewaterclearmakingcleanupeasier.TwentySocietyofAmericanMosaicArtistsSAMAmosaicistscreated12x12worksthatinter-pretedtheworldofMAPEIlogoallworkswereondisplayattheMAPEIboothatTISEWest.CustomBuildingProductsheldongoingdemosofitsFusionProGrout.Daltilesnewmerchandisingcreatesastore-within-a-storeconcept.94TileLetterMarch2015 Andcolorisntjustfortilesettingmaterialmanufacturersareinvestinginbroadpalettesofcolortomakegroutspartofthedesign.InfactCustomBuildingProductslaunchedarefreshedrangeofhuesbasedondesigncolortrendsforgroutsandcaulksin40topcolorsforallitsgroutsandcaulksfortheFusion-ProPolyBlendCEGandPrismlines.Theseincludesubtlegreen-bluesvaryinggreytonesandthedarkbrownofTrufetocomplementtodayswoodtrends.ThecompanyalsoaddedeightreectivecoloraccentsandsparklecolorsintheFusionProDesignerSeriesofpre-mixedgrout.EmserofferedahugepaletteofcolorwithitsPrimeseries.CUSTOMlaunchedarefreshedpal-etteof40topgroutcolors.andparlaysthemintomaterialsthattransformtheworldofdesignwithvisionandinnovation.STONETECHappearedthisyearundertheLATICRETEumbrella.PurchasedbytheConnecticut-basedsettingmaterialsmanufac-turerlastyearStoneTechoffersacomprehensivelineofsealerscleanersandmaintenanceitemsfortileandstone.TISEWestwillbeheldJanuary20-222016attheMandalayBayConventionCenter.TheTISEeducationprogramwillbeheldJanuary19-222016.Formoreinformationvisitwww.TISEWest.comorinfoTISEWest.comAgeoconceptisattheheartofCrossvillesnewcam-paignevidencedbythecompanys2015boothdesign.RepresentingLATICRETEsSTONETECHbrandarel.tor.LoriCloatRonNashGeorgeOReganandLoriCarriello.TileLetterMarch201595 NTCANEWS96TileLetterMarch201542companiessponsorNTCAtrailersWhenyouattendaNTCATileStoneWorkshopyoullseethedistinctiveNTCAvanortruckandtrailerpilotedbyeithertrainerGeraldSloanorMichaelWhistlerdependingonwhatregionofthecountryyourein.Emblazonedonthetrailerandvanarethelogosofthe43companieswhoaresupportingtheNTCATrailerforEducationthisyear.Eachofthelarge25x25logossigniesthededicationandsup-portofanindustrycompanythatisinvestinginthebettermentandeducationofcontractorsandADprofessionalsacrossthecountrybyhelpingtobringeducationtrain-ingandinformationtolocalven-uesnationwide.NTCAisgratefultoallthesponsorssupportwith-outtheirhelpregionaltrainingandeducationwouldnotbepossibleA.BottiniAlphaProfessionalToolsAmericanOleanARDEXAmericasBellotaCoronaBlankeCorpBostikCompotiteCoveringsCrestCustomBuildingProductsDaltileDeWaltEuropeanTileMastersFlorimUSAGeorgiaPacicIronrockMetropolitanCeramicsJamesHardieHusqvarnaLATICRETEMAPEIMarazziUSAMarshalltownMerkreteMiracleSealantsNationalGypsumNobleCompanyQEPProexProtectoWrapRubiToolsRussoToolsSchluterSGMStabilaSunTouchTECH.B.FullerConstructionProductsTexriteTuscanLevelingSystemUniversityofCeramicTileStoneUSGVanHearronwedi.NTCATileStoneWorkshopssweepthecountryStartinginJanuarytheNTCATileStoneWorkshopsbegansweep-ingacrossthecountryaspresentersGeraldSloanandMichaelWhistlertooktotheroadtobringeduca-tiontoarangeofsites.PicturedbelowistherecentworkshopattheBakerseldCalif.DaltilelocationThetwomovingbillboardsthataretheNTCATrailersforEducationmaketheirwayaroundthecountrydrivenbyeitherGeraldSloanorMichaelWhistlerastheybringtheNTCATileStoneWorkshopstoalocationnearyouLogosofallthe43workshopsponsorsemblazonthetrailerdrivenbySloanandvandrivenbyWhistler. PROTECTYOURSHOWERANDYOURWALLETwww.noblecompany.com2015NobleCompany.TrademarkofNobleCompanyRegisteredTrademarkofNobleCompanyGrandHavenMIValueSealThin-BedBondedWaterproongFULLFEATURESLOWPRICEThinlightweightexibleHoldsacreaseAvailablein36widthsMadeinUSA NTCANEWS98TileLetterMarch2015wherecontractorsattendedthefreeworkshoptolearnaboutarangeofindustryissuesincludingchangestotheTCNAHandbookandtheintricaciesofsettinglargethinpor-celaintileintheeventpresentedbyMichaelWhistler.Whistleralsopre-sentedaworkshopatMarazziUSAinLasVegaswhilehewasintownforDesignConstructionWeekattheendofJanuary.BeneftsBoxNewsViewsTileTVanddedicatedNTCAYouTubechannelSeveraldigitalandonlineben-etsofferedbytheNationalTileContractorsAssociationkeepyouintheloopforimportantandtime-lyinformationabouttheindustryandrelatedissues.TwicemonthlymembersreceiveNewsViewsanemailednews-letterthatkeepsreaderscurrentonindustryeventseconomicandstyletrendsNTCAopportunitieslikeupcomingNTCATileStoneWorkshopsorwebinarscontestwinnersshortarticlesandvideosproductinformationthathelpsyouworkmoreefcientlyandeffective-lyandmore.Itsagreatsnapshotofwhatsgoingonintheindustryandwhateducationalopportunitiesarecomingupalldelivereddirectlytoyourinbox.Areyouinthehabitofwatch-ingvideosduringdowntimeinyourworkdayInlessthan4min- QualityTileSettingMaterialsVisitusinOrlandoFLApril14-172015Booth2627www.sgm.cc NTCANEWS100TileLetterMarch2015utesyoucanlearnaboutindustryeventsandpertinentinformationwithTileTVNTCAsownonlinenewschannel.AccessedthroughtheNTCAwebsiteathttpwww.tile-assn.compageTileTVordirectlyatwww.iwantmytiletv.comthisshortpresentationdeliv-ersawealthofinformationinasnappyformat.Inadditionanewsscrollattheleftofthevideoisupdateddailywithtileinformationinindustryandinternationalnews.Thismonthlyvideopresentationhasbeenrecentlyredesignedtobeevenmoreaccessibleandinforma-tivetoregularviewers.Andpastvideosareaccessiblerightonthewebsitesoifyoumissanytheyarearchivedforyourconvenience.AndifvideosareyourthingcheckouttheNationalTileContractorsAssociationchannelonYouTube.Therearedozensofvideosthatincludeon-the-scenecoverageoftheCoveringstradeshowTotalSolutionsPlushow-to-tilevideosproductprolesinterviewswithindustryhotshotsdesignersandmore.NTCAisdedicatedtoeduca-tiontrainingandinformationtoimprovethebusinessesoftilecon-tractorsandtheindustryoverall.TheseelectroniconlineandvideooutletsarejustafewmorewaysthatNTCAissupportingandbet-teringtheindustry.InterestedinmembershipContactJimOlsonatjimtile-assn.comorphone601-939-2071.ProgressProlesAmericaInc.4MiddleburyBoulevardUnit14RandolphNewJersey07869Tel.973-584-2650ppaprogressproles.comwww.progressproles.comWarmthandComfortinEveryRoomPRODESOHEATSYSTEMWithaglancealwaysorientedtothefuture.ProgressProlesSpACerticatedcompanyUNIENISO90012008VAPORANDMOISTUREMANAGEMENTUNCOUPLINGCRACKISOLATIONWATERPROOFINGLOADDISTRIBUTIONTheMadeinItalyalternativePRODESOHEATSYSTEMbyProgressProlescombinesthebenetofanunderlaymentmembranewiththecomfortandconvenienceofelectricalradiantoorheating.TheProdesoHeatMembranecanbeinstalleddirectlyovertheentiresuboorasanuncouplingcrackisolatingandwaterproongmembranemakingitpossibletoinstallunderoorelectricheatingevenonproblematicsubstratessuchaswoodandcrackedscreeds.TheProdesoHeatCableisinstalledintheareaswhereheatisdesiredandtilingcanbeginimmediatelyaftertheheatingcableisinplace.Noadditionalstepsarerequired.PRODESOHEATSYSTEMisarevolutionaryandcosteffectivewaytoaddwarmthandcomforttoyourcoldsurfaces.ElectricaloorheatingsystemU.S.PatentNo.8176694 GloballyProvenConstructionSolutionswww.laticrete.coml1.800.243.4788SeeDataSheet230.99forcompletewarrantyinformation.2015LATICRETEInternationalInc.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners.A-5740-0215SnapformoreinformationNewconstructionorremodelingLATICRETEoffersacompletesystembackedbyalifetimewarranty.CompleteSystemWarranties100LaborandMaterialsWarrantyHYDROBANShowerSystemAcompletelineofwaterproofshowercomponentsthatguaranteeafastandworry-freeinstallation.LinearandSquareDrainsHeavydutystainlesssteelconstructionAvailableinmultiplesizesandnishesCodeapprovedPre-SlopedShowerPansReady-to-tilewaterproofsurfaceSitesizeableandcodeapprovedStandardorcustomsizestosuitanyneedPreformedShowerAccessoriesReady-to-tilenoprepneededNichesshelvesbenchesandseatsFactoryinstalledwaterproofsurface FACESINTHENEWSNemoTilewww.nemotile.comhasappointedFrankT.Juranichtothepositionofchiefoperatingofcer.ForthepastsevenyearsJuranichservedaschiefnan-cialofcerforPortMorrisTileMarbleCorp.whereheranthecompanysinternaloperations.Hehasover30yearsaccountingandnanceexperienceintheconstruc-tionandrealestateindustries.AtNemoJuranichwillberesponsibleforday-to-dayoperationsofNemooverseeingthefunctioningofalldivisionsofthe94-year-oldcom-pany.DistributorNemoTileoper-atesfourshowroomstheEast21stStreetManhattanagshipintheFlatironDistrictJamaicaQueensHicksvilleLongIslandandanewshowroominPhiladelphiaat1520LocustStreet.LATICRETELoriCarriellohasjoinedthecom-panysTileStoneInstallationandCareSystemsbusinessunitasadistributorsalesrepresentative.ShewillrepresentLATICRETEintheDallas-FortWortharea.LoriCloathasalsojoinedthecompanysTileStoneInstallationandCareSystemsbusinessunitasadistributorsalesrepresentativefortheHoustonarea.BothCarrielloandCloatwillreporttoLATICRETEregionalsalesmanagerJimmyArcherJr.andbothpreviouslyrepresentedtherecently-acquiredSTONETECHproductbrandforthepastveyears.RanenBeaverwasrecentlypro-motedtoseniortechnicalservicerepresentativeforLATICRETEsSpecialtyProductsbusinessunit.Hejoinedtheteamin2012.HewillexpandhisworkinsupportoftheLMTMHPSPARTACOTEDRYTEKandMVISTMprod-uctbrands.Beaverwillcontin-uetoreporttoTechnicalServiceSupervisorDeanCunningham.INDUSTRYNEWSBostikJeffreyCourtteamuponmerchandisingJeffreyCourtaNorcoCalif.-basedtilemanufacturerandmar-keterneededtodevelopacom-pactportablesamplingsystemthatwouldallowitsdealersanddistrib-utorstoshowcasemanyproductsinasmallspaceinalightweightFrankJuranichLoriCarrielloRanenBeaverLoriCloat102TileLetterMarch2015 EAQ INDUSTRYNEWSportableboard.JeffreyCourtsdesignteamdevel-opedacompact6x12plasticTouchBoardtoshowcasethesamplesandbeeasilytotedtomeetingsitalsohasahangtabtodisplayonwallsifdesired.OurdebutingcollectionfortheTouchBoardswasanall-glasslineandwereallywantedtogiveanextrapoptooursamplingandcementgroutjustdidnotdothelinejusticesaidAndrewCasanovamarketingdirectorforJefferyCourt.ThecompanychoseBostiksDimensionRapidCureGrouttobepairedwiththeline.BostikcoachedusonthebestusesoftheirproducthelpedusthroughtheRDofourTouchBoardsandsupplieduswiththeamountofgroutneededtodoallofoursamplingforthatlineCasanovasaid.TheTouchBoardprogramwasasmashingsuccessandtheprogramexpandedtothecompanysceram-icsandnaturalstonelineswithassistancefromBostikRD.FortheseproductsBostiksTruColorlineofurethane-basedgroutswasperfect.ItwasaperfectmatchsaidMeganWeintraubleadproductdesigneratJeffreyCourt.TheTruColorlinecomplementedourproductsperfectlyandwasofferedincolorssimilartothoseofcement-basedgrouts.ButitdidntcrackorpopoutofourTouchBoards.Theystilllookfantastictoday.EventuallyaTouchBoardRackwasdevel-opedtohousealargenumberofboardsinasmallspace.ManufacturedintheU.S.A.byJeffreyCourtthedisplayholds80TouchBoardsina6tallxturewithafootprintofamere4sq.ft.andexhibitsthetruecollaborationbetweenJeffreyCourtandBostik.Currentlythereareover900displayracksandover120000TouchBoardsshowcasedthroughouttheUnitedStatesattiledealersdistributorskitchenandbathshowroomsandhomedesigncenters.FMIwarnscraftlaborshortagemayslowconstructionSurveyingmembersoftheConstructionPersonnelExecutivesGroupFMIreports24ofrespondentswillbeunabletobidmoreworkand32willexperi-enceslowgrowthiftheircompa-niescannotreasonablymeettheneedforskilledlaborandtrades-people.Topexecutivesatthelarg-estcontractrmsintheU.S.tookpartinthesurvey.Overalltheresanincreaseneededinskilledtradeworkersofmorethan10throughoutthenext3to10yearssaysKenWilsondirectorforFMIciting104TileLetterMarch2015 VerysimplyFontanellabreaksdownboundariescombiningwoodandstonelooksinthesamecolorbodyporcelainmlange.Herethenestcharacteristicsofbothmediumsofferendlessdesignpossibilities.Sometilesrandomlyandmasterfullymixsectionsofeach.Whatsmoreeachtilecanbeinstalledinalinearfashionatrightanglesoracombinationofbothdependingontheeffectyoudesire.Threecolorchoicesareavailablein20x20and18x36planks.Andontopofitallenvironmentally-friendlyFontanellacontains21recycledcontent.VisitMarazziUSA.com.ADivisionofMohawkIndustries2015MarazziUSAIncWoodandstone.Amatchmadeinnature. INDUSTRYNEWShighlightsfromsurveyparticipants.OnelargeconstructioncompanysaysOurcurrenthiringforecastshowsaneedfor8500additionalcraftworkersby2017.Therearetwosignicantcontrib-utingfactorstothehighdemandforcraftlaborTheshiftoftheconstructionworkforcetooil-andgas-relatedconstruction.FMIestimatesthatby2017nearly10ofthetotalU.S.constructionworkforcewillbepartofthisburgeoningseg-mentoftheindustry.Thenumberofsurveyrespon-dentsthatplantoincreasetheamountofworkthecompanyself-performs.Currentlysur-veyedrmsself-performlessthan40ofconstructionprojects.However65eitherhaveplanstoorareconsideringplanstoincreaseself-performedprojects.The2015surveyreportCraftLaborRecruitingandRetentionisanin-depthlookintorecruit-ingandretentionofcraftlaborthatincludesananalysisofthedrivingfactorsbehindtheskilledlaborshortagethemosteffec-tiverecruitmenttacticsandhowcompaniesarellingthedemandforeldmanagementofthecraftlaborforce.Thereportalsopro-videspracticalcounselonhowtodevelophumanresourcestrategiestoimproverecruitingandretentionrates.Forinformationvisitwww.fminet.com.SOLUTIONSWITHMETALTRIMSSOLUTIONSWITHMETALTRIMSCarpetTrimsReducersCustomTrimsKnowledge.Experience.Service.Knowledge.Experience.Service.CeramicToolCompanyCeramicToolCompanywww.ceramictool.com1-800-236-5230106TileLetterMarch2015 RusticEleganceHandcraftedinLosAngelesSince1966BrickTileArchitecturalMuralsDecos310.768.8500www.artobrick.comWallArabesquePattern12HacinedaLimestoneFloorArabesquePattern13NormandyCream NEWPRODUCTSVisitstoexhibitorsatDesignConstructionWeekinLasVegaswerethesourceofallnewproducts.AnnSacksLuxblendsactualtravertinewithalustrousmetallicnishingoldsilverorplatinumforwallsbarsorreplaces.www.annsacks.comCrossvilleMoonstruckcom-binesancientstoneandceles-tialinuencesinan18x36Crossville-manufacturedporcelaininvecolors.Withpolishedorunpolishednishavailablein12x24with4x24bullnose.ShownwithCrossvillesfacetedSideviewGlass.www.crossvilleinc.comCustomBuildingProductsRestructuresentenceVersaBondLFTdry-setmortardevelopedforlargeandheavytileswasnewatTISEWest.60-80oftileinstalledthesedaysislargeformatwithoneside15orgreatersaidCUSTOMsTonyPasquarelli.CUSTOMalsotouteditsLifetimeWarranty.Thewarrantywillcoverreplacementoftileinstallationmaterialsandlaborifqualifyingmortarssurfaceprepproductsandgroutsareused.www.custombuildingproducts.comDaltileRiverMarbleporcelainisontrendwiththeavailablehighpolishwithtranslucentglaze.InvecolorsRiverMarblecanalsobeorderedinhonednish.Foursizesincludingthepopular12x24.www.daltile.com108TileLetterMarch2015 GloballyProvenConstructionSolutionsSnapformoreinformationwww.laticrete.coml1.800.243.4788A-5739-02152015LATICRETEInternationalInc.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners.Wheninstallingreducedthicknessporcelaintilestrusttheleader.WithsuccessfulinstallationscompletedworldwideLATICRETEhasearnedthereputationfortechnicalexpertiseandproveninstallationmaterialsbackedbyacomprehensiveLifetimeWarrantytoensureyournextinstallationwilllastalifetimeUnitedStatesPatentNo.6881768andotherPatents.SeeDataSheet230.99forcompletewarrantyinformation.ChallengeReducedthicknessporcelaintileSolutionLATICRETEinstallationmaterialsWarrantyLIFETIME NEWPRODUCTSFloridaTileRhymeisanew12x24fabriclookporcelaintilewithalinen-inspireddigitalgraph-ic.Itsavailableinvecolorswithfreshnovelmosaicslikerandompinwheelandstripmosaics.www.oridatile.comManningtonTwonewporce-laintile6x36planksfromManningtonscollaborationwithEgeCeramicsinTurkeywereondisplay.Havenisaninkjetprintmarbledesignwithalightcleanpalette.Sixteendifferentvisualsdisplayineach24sq.ft.ofgraph-ics.Beachwoodhasareclaimedpinewoodlookwithecksofpainterosioneffectshand-scrapedtextureandablendofcolorsthatmakeiteasytocoordinateitsthreehues.www.mannington.comMAPEIUltraliteS2mortarisahighlydeformablepolymer-modiedmortarforsettinglargethintiles3mm-6mmmadewithEasyGlideTechnologyforeaseofapplication.Ithasalongopentimeextendedcover-ageandsuperiortransferpropertiestoenhanceback-butteringanditisidealforthinporcelaintilesaswellastraditionalceramictilesandstone.MAPEIUltraliteS2suniqueUltraliteTechnologyprovidestwicethecoverageofastandardthin-setmortarperpoundkgandismanufacturedwith20recycledcontent.MAPEIalsodebuteditsModiedMortarBed.Itcanbeusedasabondedornon-bondedcon-ventionalthickmortarbedorasascratchcoatandwallrender.Itisapre-blendedcement-basedpoly-mer-modiedthick-bedandrendermortarthatincludesablendofselectaggre-gates.Ratherthanrequir-ingtheuseofalatexaddi-tiveitonlyneedsmixingwithwatertoproduceathick-bedmortarofexception-alstrengththatcanbeBeachwoodporcelainplanksbyManningtonhaveahand-scrapedtexture.MAPEIUltraLiteS2mortar.110TileLetterMarch2015 800.423.5243www.barwalt.comProvidingprofessionaltoolsforover35yearsWalterPytlewskiCEOOwnerBARWALTTOOLJackAbravanelOwnerContractorTILETECHNIQUESTheOriginalBarwaltUltralightKneePadsIseeyouveheardthisonebeforeHeyWalterWhatsblackandblueandmakessuremykneesarentTheoriginalandstilltheBESTUltralightTMKneePadsTHENO-STRESSKNEEPADYOUVEBEENLOOKINGFORFamoustheworldoverforstartingthecomfortrevolutionThefoldingaccordiontopallowsforcomfortwhilestandingandthekneepadsaretotallyrebuildablewithreplacementstrapsbuttonsandliners.Thiskneepadoffersexcellentgripmaximumcomfortandsecuritywithatoughyetexiblenon-skidoutershell.Makessensedoesntit NEWPRODUCTSpumped.TheadditionofModiedMortarbedsimpliesthecommer-cialprojectwherecontractorsseekasingle-sourcecompanywarranty.www.mapei.comMediterraneaDreamisan8x48rectiedplankwithre-imag-inedwoodaestheticsinfourcol-orswithasoftminimalistvisual.www.mediterranea.comMoroccanMosaicTileHouseVibranthandmademosaicscement-granitetilesforthepurestwhitehueshand-paintedtilestraditionaldesignsrenderedincontemporarycoolgreytonesandmoreareavailablewithgenuinefourth-generationmanufacturingbasedinMorocco.www.mosaicmorocco.comNACProductsNACisexpandingitsExtremeDeckWaterproofingSystemfordeckstouseinbathsandshowers.Theproductoffersbothsoundcontrolandwater-proongandwilllaunchinlateApril.www.nacproducts.comNationalGypsumRodLopezatNationalGypsumdemon-stratedtheextremeexibilityofPermaBaseFlexcementboardfortileworkaroundcolumnsandcurves.Alsoattheshowwas716PermaBasePluswhichis25lighterthantypicalcementboard.Double-wrappedwith6-8waterabsorbencytocreateabetterbondwithmortarsandcutslikebutter.www.nationalgypsum.comRodLopezatNationalGypsumdemon-stratesPermaBaseFlex.112TileLetterMarch2015 NEWPRODUCTSSchluterSCHIENE-STEP-EBmulti-useprolehasaT-shapedesignedforcountertopsstairsandtile-over-tileinstallations.www.schlutersystems.comSienaShownforthersttimeatSurfacesElastoProEP200ex-iblemortarcanbeusedasamem-braneoramortar.Elastomericlatex-modiedformulaisolatescracksupto18.Thetwo-partPortlandcementhassuperiorex-ibilityandelongation.TheSizeNeolithbrandtoutedits6mmand3mmlargeformatsinteredfeldsparandquartzcom-pactsurfacematerialforcounter-topsooringwallcladdingandmoreasthemostdurablethingonthemarket.Thecompanys10x5Calacattacomesin12mm6mmand3mmthicknessesandcanbeend-matcheditsOnyxtilemadeoftranslucentclaycanbebacklit.NeolithCalacattabyTheSize.www.tile-assn.comwww.tileletter.com114TileLetterMarch2015 AsoneofthehottesttrendsintheindustrythewoodinspiredcollectionsbyEmserTileembodiestheclassicfeelofahardwoodwithmoderndurabilityfoundinceramicandporcelaintile.Ourwoodlooksprovideanextralevelofcomfortinwetareassuchaskitchensbathrooms.Withalargespectrumofcolorssizesandnishestheversatilitythesetilesbringmakeitsuitableforbothcommercialandresidentialapplications.EmserTilesWoodInspiredCollectionsIncludeAlpineCountryDowntownGroveHeritageModenaParquetReclaimWoodworkWoodInspiredCollectionswww.emser.com CTEFCertiedTileInstallerseONLYTileInstallerCerticationrecognizedbythetileindustrywww.tilecareer.com864.222.2131SignatureSponsorsBostikCeramicsofItalyCoveringsCrossvilleCTDACustomBuildingProductsDaltileFloridaTileFlorimUSAJamesHardieLaticreteMAPEINTCASchluter-SystemsStonePeakTCNATECTileofSpainPlatinumSponsorsAmericanOleanCertainTeedMarazziUSAProSpecUSGHighExpectations TheLargestU.S.-basedLaboratoryDedicatedtoTestingTileandStoneIndependentCondentialWideRangeofANSIASTMandISOTestsforCeramicandStoneTilesandSlabsCompleteISO1300613007TileGroutandMortarTestingDCOFAcuTestforCoecientofFrictionCOFAntimicrobialProductEcacyTestingSustainabilityTestingVOCEmissionsetc.RobinsonFloorTestandOtherInstallationMaterialsandSystemsTestsCustomTestingforResearchandProductDevelopmentProductPerformanceTestingLaboratory100ClemsonResearchBlvd.AndersonSCUSA29625864-646-8453www.tcnatile.comCBtcnatile.comEnglishEspaolItalianoPortugusPUTTHEINDUSTRYSLEADINGTESTINGANDRESEARCHLABORATORYTOWORKFORYOU AIAConvention2015...........................................85AlphaProfessionalTools..........................................69AmericanOlean................................................9ARDEXAmericas.....................................insidefrontcoverARTO.....................................................107BarwaltToolCompany..........................................111Bellota......................................................53BenoJ.GundlachCompany.......................................42BestTile.....................................................71BlankeCorp.USA..............................................51CeramicTileEducationFoundation..................................116CeramicToolCompany.........................................106Coverings2015.........................................62-6567CustomBuildingProducts..................................417375Dal-TileCorporation..............................120-insidebackcoverEDCOInc....................................................18EGSEasyheat.................................................87Emser.....................................................115FinPanInc................................................24-25InnovisCorporation.............................................39JosephLundgrenConsulting........................................68KBRSInc....................................................15LackmondProductsInc.......................................3531LATICRETEInternationalInc.......................outsidefrontandbackcoverLATICRETEInternationalInc..........................213357101109MAPEI......................................................27MAPEI...............................................centerspreadMKDiamondProductsInc.........................................13MLTSystems..................................................49MarkE.Industries..............................................19MarazziUSA................................................105MasterWholesale...........................................10-11MasterHeat...............................................58-59MerkreteSystems.....................................77798183MetropolitanCeramics...........................................55MiracleSealantsAbrasives.....................................113NACProductsInc..............................................47NobleCompany...............................................97OMGNational...............................................30ProgressProlesProlevelingSystem..................................14ProgressProlesPRODESOHeatSystem.............................100SGMInc....................................................99Schluter-Systems...............................................43SlipGrip....................................................76SlipGuardSystems.............................................54StabilaInc...................................................23SunTouchWattsRadiant.........................................92TECInstallationSystems..........................................45TI-ProBoard...................................................29TexRite......................................................17TileFloorCareUSA..........................................103TileCouncilofNorthAmerica.....................................117TileWareProductsLLC..........................................119UniversityofCeramicTileandStone..................................90ADVERTISERSINDEX118TileLetterMarch2015 www.tilewareproducts.com828-322-9273828-304-1076FaxSeeourcompletelineofOrganizationAssistproducts.BasketsHooksTowelBarsGrabBarsFootPropsGlassShelving2015TileWareProducts.Allrightsreserved.PermaTileFastenerPatented.USPatentNo.81617005minuteinstallationTreadedforslipresistanceSolidzincwillneverrustTileindustryexclusiveHospitalityspecifiedNewFootPropLegShavingAssistanceUtilityPolishedChromeBrushedNickelOilRubBronzeEasytosell WENOTONLYSTANDBYOURTILEWESTANDBYYOU.Formorethan65yearsDaltileproductshaveofferedthestyleyourcustomersdemandwiththequalityyouneedtostandbehindyourreputation.FormoreinformationvisitDaltile.com.PhotofeaturesCottoContempoinWallStreet12x24.CERAMICPORCELAINGLASS ADivisionofMohawkIndustries.2015Dal-TileCorporationMETALNATURALSTONEQUARTZ GloballyProvenConstructionSolutionsIntroducingPERMACOLORSelect2015LATICRETEInternationalInc.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners.A-5741-0215SeeDataSheet230.99forcompletewarrantyinformation.WhenmixedwithPERMACOLORSelectBase.WatchabriefvideoonPERMACOLORSelectwww.laticrete.coml1.800.243.4788NosealingrequiredequippedwithSTONETECHSealerTechnologyVirtuallyeliminatesbatch-to-batchcolorvariationFastsettingreadyforfoottrafcin3hoursAnti-MicrobialTechnologyEquippedwithTECHNOLOGYEQUIPPEDWITHSTONETECHSEALERWarrantyLIFETIME