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National Tile Contractors Association May 2015 ON THE COVER Schluter -Systems Tile and uncoupling drive benets for car dealership Qualied Labor Ricky Cox Memphis Tile and Marble Co. Recap Cevisama 2015 NTCA Benets Box NTCA expands role in education with CEFGA Career Quest When you convert the quicker installation time into labor costs for a professional installer MAPEI Flexcolor CQ saves 38 in cost. Plus MAPEI Flexcolor CQ doesnt need the expense of a sealer which a cement grout does. TIME is MONEY Which grout can you install faster MAPEI Flexcolor CQ or a traditional cement grout We installed them side by side on identical porcelain tile floors at MAPEIs Technical Services testing facility. And the results were dramatic. And MAPEI Flexcolor CQ grout wins by a long shot Sanded cement grout took more than 2 hours to install while MAPEI Flexcolor CQ took only 40 minutes. Thats a time savings of 70. costs for a professional installercosts for a professional installer MAPEI Flexcolor CQ 38 in cost. Plus MAPEI Flexcolor CQMAPEI Flexcolor CQ doesnt need theMAPEI Flexcolor CQ doesnt need theMAPEI Flexcolor CQ expense of a sealer which a cement grout does.expense of a sealer which a cement grout does. Scan this code to watch the comparison video. news you need to know Dedicated to education and industry service Feature Story 32 In this issue... 42 Qualied Labor Ricky Cox Memphis Tile and Marble Co. Inc. By Terryn Rutford Social Structure Marketing 64 Recap Cevisama 2015 80 By the Book New TCNA Handbook Crack Isolation method F125-Partial-15 and F125-Full-15 By Kevin Fox Fox Ceramic Tile 86 NTCA Benets Box NTCA expands role in education with CEFGA Career Quest By Lesley Goddin feature story Schluter -Systems Tile and uncoupling drive benets for car dealership By Dale Kempster ONLINE NOW 96 64 86 42 May 2015 2 TileLetter May 2015 800.641.9247 Quality Tile Setting Materials One source fits it all THE OFFICIAL PUBLICATION OF THE NATIONAL TILE CONTRACTORS ASSOCIATION BART A. BETTIGA publisher LESLEY A. GODDIN editor MICHELLE CHAPMAN art director advertising sales MARY SHAW-OLSON advertising sales Mailing Address P.O. Box 13629 Jackson MS 39236 U.S.A. Shipping Address 626 Lakeland East Drive Jackson MS 39232 Tel 601-939-2071 Fax 601-932-6117 Website Departments 6 Welcome new members 8 NTCA Tile Stone Workshops 12 Editors letter 16 Presidents letter 20 Ask the Experts Sponsored by LATICRETE International Inc. 24 Business Tip The Affordable Care Act at the ve-year mark By Patrick C. OConnor Kent OConnor Sponsored by MAPEI Corporation 44 Tech Talk Membranes for longevity and durability By Tom Plaskota technical support manager H.B. Fuller Construction Products Sponsored by TEC H.B. Fuller Construction Products 52 Member Spotlight Cape Cod Tileworks Sponsored by Custom Building Products 74 Thin Tile In the thick of it with thin tile at Coverings By Lesley Goddin Sponsored by MAPEI Corporation 96 NTCA News 102 Industry News 110 New Products 118 Advertisers Index The National Tile Contractors Association Inc. is an equal opportunity association and seeks to include qualied individuals and businesses in all phases of its activities. The National Tile Contractors Association Inc. does not discrimi- nate on the basis of race color religion age sex sexual orientation national origin veteran status or disability. The National Tile Contractors Association Inc. seeks opportunities to include these groups in its programs and activities. TileLetter is a free subscription to the tile stone and allied products industries. To subscribe visit - click on Advertisers Subscribers - click on Subscribe. To make address changes or unsubscribe please send an email to TILELETTER EDITORIAL POLICY TileLetter is the ofcial publication of the National Tile Contractors Association Inc. NTCA. TileLetter provides a medium for expressing views and opinions without approving disapproving or guaranteeing the validity or accuracy of any data claim or opinion appearing under a byline or obtained or quoted from an acknowledged source. Statements of fact and opinion are made on the responsibility of the authors alone and do not imply an opinion or reect the ofcial position of NTCA. NTCA would not be possible with- out the dedicated service of our board and committee members and regional and state directors. Meet these dedicated volunteers by visit- ing and clicking on About Us. You can also nd infor- mation and a continually updated list of Five Star Contractors at www. click on Find a Tile Contractor or Consultant. 4 TileLetter May 2015 2015 Dal-Tile Corporation A Division of Mohawk IndustriesPhoto features Artigiano in Italian Alps and Riviera Pompeii 3 x 6. IMAGINE WHATS POSSIBLE. In every respect Daltile comes through helping you satisfy customers and beautifully transform any space. The handmade look of our Artigiano tile is just one example. The reliable support we provide for contractors is another. For more about Artigiano and other collections visit These members recently joined NTCA Please take the opportunity to welcome those in your region to the NTCA family WELCOME NEW MEMBERS CONTRACTOR MEMBERS Angelini Tile Randy Tronu 850-432-6768 Pensacola FL 32513 Bramalea Tile LTD Patrick Grillo 905-568-2787 Mississauga ON L4X 2X7 Canada Custom Renovations LLC Eric Klein 727-424-4612 Tarpon Springs FL 33764 Custom Tile Works Justin Kulow 920-360-9530 Plymouth WI 53073 Elardo Tile and Marble Vincent Elardo 732-270-2794 Toms River NJ 08753 Elite Flooring Tile LLC Norman Yoder 330-893-3377 Millersburg OH 44654 General Property Contruction Co. Erik Dreke 305-592-9570 Doral FL 33172 Griffin Granite and Stone James Simmons 404-408-0488 Fayetteville GA 30214 Lakeshore Contracting Service Jim Wright 920-684-4460 Manitowoc WI 54220 North York Tile Grace Tari 905-660-7684 ext. 139 Vaughn ON L4K 3Y3 Canada Industry and product information in short easy segments Train from the comfort of your home or ofce anytime Fast and easy to access listen and complete New E-Learning Program A-5849-0415 2015 LATICRETE International Inc. All trademarks shown are the intellectual properties of their respective owners. For more information 6 TileLetter May 2015 The Professionals Marco Morello 804-683-5958 Amelia Court House VA 23002 Residential Tile Ross Savatti 905-761-9449 Vaughn ON L4K 2G5 Canada Skiles Custom Tile Eric Skiles 574-202-3127 New Paris IN 46553 SRW Contracting Steve White 412-897-7996 Sewickly PA 15143 Standard Tile Associates Paul MacPhail 941-915-6172 Sarasota FL 34236 Tileworks of Miami Inc. Jorge Castellanos 305-238-3335 Miami FL 33156 TTS Edward Garay 713-774-0727 Houston TX 77041 Valery Tile Services LLC Alejandro Guerra 832-486-9731 Houston TX 77041 DISTRIBUTOR MEMBERS Topcu Tile Stone Taskin Topcu 877-814-9393 Stone Mountain GA 30083 MANUFACTURER MEMBERS Lunada Bay Tile Peter Collier 604-941-8423 Port Coqutlam BC V3C 2P7 Canada Tammy Building Materials Co. LTD Judy Xie Tongzhou District Beijing 100111 China Vitis Joint Stock Company Hoang Giang Ho Chi Minh City Vietnam 17000 For information about joining NTCA visit the website at contact Jim Olson at 601-939-2071 or email him at TileLetter May 2015 7 NTCA Tile Stone Workshops presented by Gerald Sloan Michael Whistler NTCA Tile StoneNTCA Tile StoneNTCA Tile StoneNTCA Tile StoneNTCA Tile StoneNTCA Tile Stone WorkshopsWorkshopsWorkshopsWorkshopsWorkshopsWorkshopsWorkshopsWorkshops presented by Gerald Sloan Michael Whistler NTCAs Tile Stone Workshops are a great opportunity to stay abreast of the latest techniques and systems for tile and stone installation. Workshops now include information on the many changes in the TCNA Handbook for Ceramic Glass and StoneTile Installation live demonstrations and an open forum at every event. Visit for a workshop schedule or check each issue of TileLetter for upcoming events in your area. 2015 NTCA Tile Stone Workshops JUNE 16 Louisville Tile 3200 E. Kemper Road Cincinnati OH 513-936-8453 Larry Mersch Daltile 4215-A 95th Street SW Lakewood WA 253-581-1130 Todd Morris JUNE 17 Louisville Tile 4520 Bishop Lane Louisville KY 502-452-2037 Bob Novak MarazziAmerican Olean 18436 Cascade Avenue South Tukwila WA 425-251-9922 Jason Brock JUNE 18 Louisville Tile 2495 Palumbo Drive Lexington KY 859-268-8373 Scott Caldwell Daltile 2525 W. Casino Rd. Suite 8A Everett WA 425-355-1645 Tom DeYonker JUNE 23 Louisville Tile 10301 Yellow Pine Lane Knoxville TN 865-675-8453 Vanessa James JUNE 24 Louisville Tile 4615 Resource Drive Chattanooga TN 423-698-1512 Tony Visco 8 TileLetter May 2015 JUNE 25 26 Ann Sacks Portland OR 503-280-9711 Diane Gilmore JULY 14 Daltile 1250 Trapper Circle Roanoke VA 540-563-4881 Jay McCray JULY 15 Daltile 2519 Brittons Hill Road Richmond VA 804-359-8851 Debbie Barnes JULY 16 Daltile 5733 Bayside Road Suite 102 Virginia Beach VA 757-460-2900 Steve Radford Thank you for your sponsorship of the NTCA Tile Stone Workshops. TileLetter May 2015 9 Thank you for your sponsorship of the NTCA Tile Stone Workshops. 10 TileLetter May 2015 With sophisticated Italian design MarazziItalian design Marazzi empowers you to achieveyou to achieve maximummaximummaximummaximum impactimpact with your customers. PHOTO FEATURES SUMMERVILLE IN KIR ROYALE 18 X 36. 2015 DAL-TILE CORPORATION A DIVISION OF MOHAWK INDUSTRIES M A R A Z Z I T I L E . C O M Some of the articles in this issue come roaring out of the Coverings show honors presented at the NTCAAwards Night the uber-useful Lippage Grout Tool introduced by NTCA member Davis Leichsenring and a spate of shiny new products. There was so much that took place at Coverings that these stories are just a taste of further awards events and impressions from the show to come in June. One of the key pieces of infor- mation shared at Coverings came during the TCNA press conference on Wednesday morning where executive director Eric Astrachan shared state-of-the-industry num- bers with the assembled group of journalists. Here are the findings in a nutshell 2014 U.S. ceramic tile consump- tion was up 2.49 billion sq. ft. with a 0.5 increase over 2013s 2.48 billion sq. ft. the fifth con- secutive year-over-year increase in U.S. ceramic tile consumption. The value of U.S. ceramic tile consumption in 2014 was 2.97 billion up 6.1 from 2013. 2014 showed a 0.7 decrease in imports over 2013 down to 1.71 billion sq. ft. over 1.72 billion sq. ft. Imports in 2014 comprised 68.7 of U.S. tile consumption in volume down from 69.6 in 2013. Mexico regained its status in 2014 as top exporter to the U.S. with a 29.5 share of imports slightly edging out Chinas 29.4 of exports in 2013 China held the top title. In 2014 Italy was the second top importer with 18.4 of volume exports to the U.S. In terms of value Italy was the top 2014 exporter to the U.S. comprising 34.8 of import value. China came next in terms of value with 25.7 followed by Mexico at 16.5. The dol- lar value per square foot of tile imports including freight insur- ance and dutyrose from 1.00 in 2013 to 1.06 in 2014. Looking at domestic shipments there was a 3.3 increase from 2013 in terms of volume up to EDITORS LETTER Lesley A. Goddin 12 TileLetter May 2015 Equipped with cast aluminum table with non-slip molded neoprene surface Two-position motor post and cutting head for convenient cutting of various tile sizes Locking blade shaft for easy blade removal Features Extended table for a length of cut to 24 Linear-bearing and chrome plated guide-bar assembly ensure precise cutting Permanently lubricated dual-sealed heavy- duty blade shaft bearings for durability Built-in water distribution system supplies water to both sides of blade Variable height cutting head allows for plunge cuts Accommodates 6 or 8 prole wheel Depth of Cut 3 Diagonally Cuts 18Tiles 1 Brand for Decades MK-101Pro24 10 Wet Cutting Tile Saw MADE IN USA Phone 1.800.421.5830 MK Diamond offers professionals a tile saw that is durable and powerful. The heavy-duty Baldor electric 1-12 HP120v fully enclosed high torque fan-cooled motor is the power behind the blade and delivers long reliable service. 779.1 million sq. ft. In dollar value U.S. F.O.B. factory sales for 2014 were 1.15 billion up 6.8 over 2013 and the dollar valuesquare foot of domestically- produced tile rose from 1.43 in 2013 to 1.48 in 2014. 2014 U.S. exports were up 7.7 from 2013 to 42.5 million sq. ft. with most exports going to Canada 66.5 and Mexico 15.3. Not everything in this issue cen- ters on Coverings however. Pat OConnor gives us an update about the Affordable Care Act and what it means to you and your busi- ness. And our NTCA Benefits Box story demonstrates ways NTCA and its members are reaching out to inform middle- and high-school aged students about tile appren- ticeship programs and career paths. Among some of our regular features we also spotlight Tom and Lane Meehans business at Cape CodTileworks review the value the Certified Tile Installer program has for Ricky Cox of Memphis Tile and Marble Co. and take an in-depth look into the TCNA Handbook and what new language about crack- isolation membrane installation can mean for contractors from NTCA Five Star Contractor Kevin Foxs perspective. Happy reading God bless Lesley EDITORS LETTER SOLUTIONS WITH METAL TRIMSSOLUTIONS WITH METAL TRIMSSOLUTIONS WITH METAL TRIMSSOLUTIONSSOLUTIONSSOLUTIONSSOLUTIONS WITHWITHWITHWITH METAL TRIMSMETAL TRIMSMETAL TRIMSMETAL TRIMS Carpet Trims Carpet Trims ReducersReducers Custom Trims Knowledge. Experience. Service.Knowledge. Experience. Service. Ceramic Tool CompanyCeramic Tool Company 1-800-236-5230 14 TileLetter May 2015 A SINGLE GROUT THAT REFLECTS COLOR TO COMPLIMENT YOUR TILE Texrites newest technology in grouts EPOXYPLUS 372 Starbrite TM Since the second day of Coverings I have been planning what I wanted to share in this months Presidents Letter the questions from the contractor forum the discussions on large thin tile the innovations I witnessed at manufacturers booths and the installation challenges being shared among installers. But those many thoughts and ideas became insignificant as I began outlining my message on April 24 2015. It was then that a phone call informed me that my sister-in-law Debby Woelfel had suddenly passed. Justins wife was only 44 years-old. She left behind three beautiful children Lyndsay 9 Trevor 7 and Jake who just turned 4 as well as my brother who must face the realities of losing the most important person in his life. My heart just sank as I began to offer prayers for all of them as well as Debbys parents and family. Justin and Debby met through the tile business when he worked for the NTCA and she worked for Custom Building Products. As they grew their family their plans included continued work in the industry and a full life together. The abrupt and tragic loss of Debby was not what anyone had planned. No one is really prepared for this kind of loss. For most of us were caught up in the day-to-day ups and downs of business and our tile world. As president of the NTCA Im always looking to the future making decisions while consider- ing whats best for our association and our industry down the road. Each day we work hard to support our families which allows us to plan for future life events at home. Yet now Im more aware than ever of the uncertainty of tomorrow and the fact that there are no guaran- tees to any of our plans. This is why I find myself holding those dear to me closer than ever. Each day I am stopping to prioritize what is truly important to me not just for the future but for the day Ive been given before me. Its now Mothers Day and as I write this letter I acknowledge Im fortunate to have my wife Chris and my mother Mary near- by. Chris is my best friend. She is PRESIDENTS LETTER James Woelfel 16 TileLetter May 2015 strong and caring and has always been there for me and Preston. My mom raised our family and instilled the principles that made us kids who we are today. I pray that Justin and his children will find strength in Debbys mem- ory and each other as they work to heal. The rest of us are here for them to provide love and support. Our extended family the people of this industry who support each other in good times and challeng- ing times have also been there and I thank each and every one of you for that. Throughout our lives we are con- tinually making plans and we must for our business for our families and for the future. We do it not knowing what the future really holds. Yet I hope you too will take inventory of whats impor- tant and take the time every single day to let them know. For me thats the one plan that is for certain. Respectfully James Woelfel NTCA President The tile and stone industry lost a gem when Debby Ogawa Woelfel 44 passed away suddenly April 24 in Sparks Nevada the community she and her husband Justin Woelfel Jr. called home with their three children Lyndsay 9 Trevor 7 and Jake 4. Debby and Justin former NTCA Training Director are well known for their long-time contributions to the construction industry more recently in their own business together and through Debbys association with R.I. Ogawa and Associates. Justin the Ogawas and the Woelfels want to thank friends and colleagues whove reached out with kindness prayers and support during this very difcult time. In lieu of owers and gifts the families ask that donations be made to the Debby Ogawa Woelfel Memorial Fund httpwww. youcaring.commemorial-fundraiserdebby- ogawa-woelfel-memorial-fund346087 or by contacting In memory of Debby Ogawa Woelfel TileLetter May 2015 17 18 TileLetter May 2015 large porcelain panels with state-of- the-art technology provide the aesthetics of a beautiful marble or stone but contain the durability of porcelain. Because of this breakthrough technology a factory certified installer is highly recommended for fabrication and installation. is implemented in our TN manufacturing facility by experts knowledgeable with Plane. Participants learn how to handle fabricate and install our large porcelain panels for interior exterior floor and wall applications. Upon completion and passing of our testing they are then certified and more importantly obtain knowledge and hands on experience. Please contact for further information and to participate in a training session. For more information ASK THE EXPERTS QUESTION My husband and I are at a loss. I was hoping you might be able to recommend a local recognized tile consultant in Houston Texas. We moved into a brand new home approximately 15 months ago. We have had a number of stonetile issues that we have been trying to get resolved. The one at hand at the moment is that we have an exterior arch- way that leads to our front door. It stands approximately 15-18 tall. It is covered with stacked stone. Individual pieces have been fall- ing off for at least the past 10 months. We have discussed this issue with the builder and he is insis- tent that this is normal. We have a 5- and 8-year old at home who are constantly running through these archways to get to the yard basketball hoop on the driveway. I am fearful that they will get hurt one of these days. Its com- pletely normal is not an excuse I am willing to accept and any- one that offers that as an excuse makes me uncomfortable with being able to remediate such an issue. I would appreciate any professional advice you may be able to offer. ANSWER Of course this is not completely normal. If even one piece falls off it is considered a failure. Unfortunately much manu- factured veneer is incorrectly installed. Exterior installations generally require the most care and planning as well as following the industry standards since they require the highest performance due to extreme conditions. Prompt action is advised as you are correct about danger of pos- sible injury. Since you are already aware of this problem your liabil- ity is increased. Perhaps retaining an attorney to send a letter to your general contractor could help as a first step since he is being unrea- sonable. It is entirely possible that in your GCs experience this IS a normal occurrence but this would be due to using the same mason or tile setter that repeatedly uses a faulty installation method. This project needs to be repaired which should probably include tapping each piece firmly with a rubber mallet to ensure it is bonded. If you receive no satisfaction through a lawyer it would be time to contact a forensic consultant but be warned their fees are usu- ally quite high. Then you go to Sponsored by 20 TileLetter May 2015 The Ultimate in Waterproong Globally Proven Construction Solutions Globally Proven Construction Solutions Snap for more information HYDRO BAN Waterproong Membrane 2015 LATICRETE International Inc. All trademarks shown are the intellectual properties of their respective owners.A-5817-0415 See Data Sheet 025.0 for complete product information. See Data Sheet 663.0 for complete product information. IAPMO and ICC approved No fabric required Anti-fracture protection up to 3 mm 18 Warranty 25YEAR l 1.800.243.4788 court. It would be much preferable to get the GC to pony up and fix an obvious failure in your home. Michael K. Whistler NTCA presentertechnical consultant As a follow-up to this inquiry the NTCA webmaster responded to the homeowner connecting her to a local NTCA Recognized Industry Consultant who is working with her on a resolution with her build- er. In addition advice was offered to look into the possibility of a war- ranty on her home or a waiting period where grievances can be filed after the purchase of a home. For information and techni- cal advice email technical Globally Proven Construction Solutions STRATA_MAT STRATA_MAT is a perfor- mance uncoupling mat for use under ceramic tile and stone installations.The unique design provides for an enhanced mechanical bond of the adhe- sive mortar and faster drying of the mortar allowing for short- er time to grout. Specifically designed for use with both modified and unmodified mor- tars STRATA_MAT allows for the proper adhesive mortar to be used with porcelain or large-format tiles and stone and its backed by a complete system warranty. ASK THE EXPERTS Faulty installation methods such as tra- ditional site-mixed masonry mortars fall short in their ability to withstand the demanding conditions that adhered man- ufactured stone masonry veneers typically face they simply dont have the adhe- sion strength or durability to withstand the rigors of such an installation. Therefore many of these installations experience bond failure as the veneer separates from the substrate and eventually falls off the building. Photo courtesy of LATICRETE International Inc. 22 TileLetter May 2015 Rustic Elegance Handcrafted in Los Angeles Since 1966 Brick Tile Architectural Murals Decos 310.768.8500 6x12 Oleson Red Iron and 3x3 Decos Custom Colors sponsored by BUSINESS TIP The Affordable Care Act ACA or Obamacare as it is referred to by both friend and foe alike just celebrated its fifth anniversary. It survived an embattled beginning an embarrassingly inept launch and so many House votes to repeal that we have lost count. Still it survives. Nearly 10 mil- lion people have signed up for insurance on a state or federal exchange. And some analysts even say the ACA has created the possibility of real competition in the individual insurance market for the first time. Yet while Obamacare seems to have found its footing the health law remains in peril. The latest threat is a second Supreme Court decision with the ruling due in June. King v. Burwell presents a deceptively simple case of statu- tory construction centering on language in the ACA that allows subsidies for those enrolled in an exchange established by the State. Challengers say that under the clear words of the statute the subsidies only apply in states that have established their own exchange. Therefore the plain- tiffs contend the law does not authorize subsidies for individu- als who live in states that did not set up an exchange and who as a result participate in a federally facilitated exchange. Since there are 36 states without their own exchange the outcome of this case has potentially huge conse- quences. A ruling against the government would not repeal Obamacare but the law would quickly unravel. The ACA has sometimes been com- pared to a three-legged stool 1 Individual mandatespenal- ties to encourage broad participa- tion particularly among younger healthier people in the market- place 2 Subsidies on a sliding scale for low- and lower-middle income individuals who purchase policies on the exchange so health insur- ance is affordable with penal- ties on companies who dont offer The Affordable Care Act at the five-year mark By Patrick C. OConnor Kent OConnor Washington DC 24 TileLetter May 2015 MAPEI is serving up something lite and NEW Keyword MAPEI Americas Premium Highly Deformable Lightweight Thin-Tile Mortar with Polymer Polymer-enriched for high performance and deformability Extended coverage formula for most types and sizes of thin tiles 25-lb. 113-kg bag provides the same coverage as a 50-lb. 227-kg bag of a standard polymer-modified mortar Superior transfer promotes full coverage for tile panels Excellent wet-out characteristics promote bonding MAPEI Ultralite S2 simplifying the... Installation challenges of large-format thin tiles Transportation of products Ease of application and so much more. affordable coverage and who have one or more employees receiving a subsidy 3 Insurance companies must provide health coverage to every- one regardless of pre-existing con- ditions or poor health and cannot charge higher premiums based on health status. All three legs are necessary or the stool begins to tip over. If the government loses in King v. Burwell one leg of the Obamacare stool is removed and the others are weakened. Be careful what you wish for Many employers in the 36 states without an exchange are rooting for the challengers. Who could blame them It is after all the sub- sidies that trigger employer penal- ties if no employee can receive a subsidy in the 36 states there can be no penalty on the employer for not providing coverage. Beyond this clear advantage however there are other conse- quences to consider The insurance markets in those 36 states will be in turmoil. The health insurance companies will still be required to offer coverage to everyone no matter the state of their health and will continue to be limited in how much more they can charge an unhealthy person. Yet with the healthiest participants likely to drop their coverage when it is unaffordable absent the subsidy a classic BUSINESS TIP MAPEI Flexcolor CQ pro- f e s s i o n a l - class ready- to-use grout is formulated for use in commercial as well as res- idential inte- riorexterior floors and walls. There is no need to add water or to mix and no sealer is required. Stain resistance and chemical resistance are superior attributes of MAPEI Flexcolor CQ. MAPEI Flexcolor CQ repre- sents a next-generation grout that has been designed to pro- vide uncompromised cleanabil- ity while maintaining color con- sistency. It cures to a hard finish that allows light foot traffic in just 24 hours with heavy foot traffic acceptable in two to three days. The abrasion resistance of MAPEI Flexcolor CQ is rated as the highest performer on the market in this category of grouts. Available in packaging sizes of 1 and 2 U.S. gals. 379 and 757 L MAPEI Flexcolor CQ comes in 26 designer colors. 26 TileLetter May 2015 death spiral is likely to occur with the deteriorating health sta- tus of their customer base pre- miums increase across the board more healthy people leave pre- miums increase and so on until the market is unsustainable. It is estimated that 8 million people will lose health insur- ance because they can no lon- ger afford the policy without a subsidy. Others are likely to see steep increases in the cost of their health insurance as the pool of exchange partici- pants in these 36 states shrinks when the healthiest drop their coverage. The health insurance systems in these states the hospitals and doctors will experience similar disruptions as the num- ber of insured patients abruptly declines. Politically even Republicans in Congress who detest the law may be chagrined at the prospect of an estimated 8 million people becom- ing uninsured virtually overnight in mostly Red states while chaos roils the health insurance and provider markets not the kind of headlines you want in an election year. Editor note Its also been widely reported that Health and Human Services Secretary Sylvia Burwell announced that in 2014 hospitals saved 7.4 billion in uncompensat- ed care costs due to patient enroll- ment through ACA health insur- ance exchanges and Medicaid. In 2013 before ACA hospitals pro- vided more than 50 billion in uncompensated care. Of course Congress could always take action to fix the problem or devise an alternative approach but either would involve some degree of bipartisan cooperation and compromise both of which are in short supply on Capitol Hill these days. And so we watch and wait for the Supreme Court to rule. Whats next for employers Even if the Supreme Court sides with the challengers in King v. Burwell important new reporting requirements will soon apply to all employers with 50 or more employees whether or not the company is located in one of the 36 states impacted by the court decision. The reporting is meant to provide the IRS with information on who is providing coverage what kind to whom and at what cost. Fines and penalties apply for non-reporting. The reports must be filed whether or not the company offers health insurance coverage. The statement of coverage for 2015 must be provided to each employee by January 31 2016 on a Form 1095-C and sent to the IRS by February 28 2016. The infor- mation includes Certification as to whether the company offered full-time employees and dependents the BUSINESS TIP 28 TileLetter May 2015 opportunity to enroll in Minimum Essential Coverage by calendar month The months during which cover- age was available Each employees share of the lowest cost monthly premium for an individual policy regardless of whether the employee opted for a higher cost plan or declined coverage by calendar month Number of full-time employees for each month during the calen- dar year Name address SSN of each full- time employee during the calen- dar year and the months if any during which the employee was covered. The take-away for employers even if the Supreme strikes a blow to the health law in June thats not the end of Obamacare. States without a state-based Health Exchange Pat OConnor is a principal in Kent OConnor Incorporated a Washington D.C.-based govern- ment affairs firm. A veteran of Capitol Hill with particular exper- tise in health transportation and the environment OConnor works with trade associations and com- panies to find workable solutions to the most pressing regulatory and legislative issues. For more informa- tion visit or call 202-223-6222. BUSINESS TIP TileIndustry M arketingTips FREE MARKETINGREPORT IN UNDER30-MINUTES TILE INDUSTRY AD AGENCY How would you like a to help with everything What areYOU DOINGTO MARKET YOUR COMPANY REPUTATION MANAGEMENT WEBSITES MOBILE WEBSITES BRANDING VIDEO ON-HOLD MESSAGES 800.789.4619 IMAGE IS EVERYTHING DONT SETTLE FOR ANYTHING 101MARKETING TILE INDUSTRY Alabama Alaska Arizona Arkansas Delaware Florida Georgia Illinois Indiana Iowa Kansas Louisiana Maine Michigan Mississippi Missouri Montana Nebraska New Hampshire New Jersey North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania South Carolina South Dakota Tennessee Texas Virginia West Virginia Wisconsin Wyoming 30 TileLetter May 2015 Curbless and oor level Done with wedi Fundo Ligno Bryan Baeumler host of Leave it to Bryan and House of Bryan as seen on HGTV and DIY-Network. Find product suppliers specs and videos on Join Us on 877-933-WEDI 9334 The specialist for recessed wood oor framing Easy and clean installation within the complete wedi system XPS foam and integrated drain are 100 waterproof in the entire system Strong surface to work on low weight on structure Perfect slope ensures best tiling experience The rst low prole shower oor base made for tile featuring a safe cement based surface coating Fundo Ligno installs over plywood recessed between oor joists no cutting into joists BRAND NEW wedi Fundo Ligno wedi Virtual Factory Tour F E A T U R E S T O R Y 1987 a relatively obscure and little-known company from Germany launched a new product in North America that many could argue changed the very face of the tile industry. The product an orange membrane was made of polyethylene ribbed in one direction and polypropylene mesh heat-bonded on the underside. The mesh allowed this unique product to be adhered to almost any sub- strate where tile was to be applied and was only 316- 4.5 mm thick. At first glance this flexible and non-rigid membrane seemed sus- pect certainly for applications over plywood but especially for use over a single layer of plywood. The membrane was put to the challenge and endured a gamut of testing through then-named Tile Council of America based then in Princeton N.J. One of the first tests 1990 was and little-known company from Germany launched a new product in North America In Tile and uncoupling drive benefits for car dealership by Dale Kempster The original DITRA uncoupling mem- brane was made of polyethylene ribbed in one direction and polypropylene mesh heat-bonded on the underside. Photo credit Schluter Systems 32 TileLetter May 2015 Schluter -KERDI-LINE An elegant low-profile linear floor drain 1-800-472-4588 Changing the way you design showers Three attractive grate designs Brushed stainless steel closed-design Brushed stainless steel with square perforations Frameless tileable Available in eight grate lengths ranging from 20 to 48 nom. Stainless steel bonding ange with Schluter -KERDI waterproong collar laminated to the surface for a secure waterproof connection No-hub outlet for easy connection to waste line Can be installed adjacent to walls Floors can be sloped on single plane enabling use of large-format tile Suitable for wheelchair accessible showers Visit us at Coverings April 17-20 2012 Orlando FL booth 3035 FEATURE Schluter -Systems Tile and uncoupling drive benefits for dealership under ASTM C627 and is com- monly known today as the Robinson Floor Tester. This test was conducted over 58 particleboard 16 o.c. 400 mm in an effort to replicate the worst-case scenario. To the sur- prise of the lab technician at the time Ken Erickson the test pad received a marginal light commer- cial rating. This was the beginning of a legacy of testing that has been conducted by Schluter -Systems. Today it can easily be said that the original DITRA uncoupling matting and the newest version that was launched around 2002 have been tested in literally hundreds of third party and internal tests under the auspices of ASTM C627. Over the past couple of decades uncoupling has become part of both the Tile Council of North Americas TCNA Handbook for Ceramic Glass and Tile Installation and the TTMAC Tile Terrazzo and Marble Association of Canada 09 30 00 Manual. Several details have been submitted and evaluated and voted on to be part of both of these industry-wide recognized installa- tion manuals. Uncoupling over greenyoung concrete In both American and Canadian manuals there is one very impor- tant installation detail for uncou- pling over greenyoung concrete TCNA Detail F 128 and TTMAC Detail 311F-D. Both these details address situations where the con- crete slab is less than 28 days old. In the case of the TCNA the detail specifies that tile can be installed as soon as the concrete is solid enough to be walked on which is typically between 24 to 48 hours. The TTMAC detail requires a minimum of 48 hours before the membrane and tile can be installed. The concern with younggreen concrete is that the concrete slab has large amounts of residual mois- ture that still needs to be released from the concrete. This release of moisture can affect the curing of the mortar and grout. Many crack- isolationwaterproof membranes specifically flat membranes have limited resistance to pressure from moisture since there is nowhere for the moisture to be released. This in turn creates pressure that can cause the membrane to bubble or debond from the concrete slab. Both the TCNA and TTMAC man- The current version of DITRA is similar in make-up to the original but uses dove- tailed square cavities to hold the thinset in place. Photo credit Schluter-Systems 34 TileLetter May 2015 LookinSharp WithaNewCutandTrim. 800-850-2044 Lackmond Products Great New Look - EvenTough Guys Get a Makeover Lackmond Products is your trusted partner for all your cutting grinding polishing and drilling needs. New consistent and uniform look Improved packaging Clear and understandable product hierarchy Easy application and product size identifiers uals call out that an uncoupling membrane must have free space or empty cavities on the under- side of the membrane to allow for moisture release andor equaliza- tion. Vapor equalization will occur when airspace is provided over the top of a wet concrete slab. This airspace is bounded by a vapor- impermeable chamber made of polyethylene outward evaporation is not possible. The vapor pressure in the airspace tracks the vapor pressure in the slab and equilibrium is achieved. In other words the concrete slab reaches a point where the moisture is no longer drawn to the drier atmospheric conditions in the room above. So eventually the air is no longer drawing moisture from below the slab or releasing moisture above since it has been sealed by the polyethylene mem- brane and the assembly reaches vapor equalization. New concrete uncoupling in action Corwin Ford Dealership located in Nampa Idaho underwent a remodel and expansion in 2014- 2015 where the challenges of younggreen concrete were a sig- nificant concern. Approximately 7800 sq. ft. 724 m2 of new con- crete was poured in the new ser- vice bay area as part of an aggres- sive construction schedule. Tile contractor Phil King pro- prietor of Mesa Tile and Stone FEATURE Schluter -Systems Tile and uncoupling drive benefits for dealership The entire 7800-sq.-ft. service area was tiled to provide a professional-looking environ- ment that is easy to maintain and very durable. Photo credit Schluter-Systems 36 TileLetter May 2015 TERRAZZO TILE A beautiful finishing touch to your next project Visit to see our case-study video about terrazzo tile at the San Diego airport and learn about our custom precast terrazzo capabilities. Factory-direct pricing Installs like other hard surface flooring Variety of colors available and in stock from Boise Idaho specializes in commercial installations and has installed over a half-million square feet of DITRA. He was very confident working with CSHQA Architects also of Boise to specify Schluter- Systems DITRA uncou- pling matting for this project. In addition to the service bay areas another 18000 sq. ft. 1672 m2 of tile was used in the showroom offices and other areas using the same installation method. By using Schluter DITRA uncou- pling matting there was no need for saw-cuts control joints to be made in the concrete since the membrane slows down the cur- ing of the concrete to eliminate excessive shrinking or curling. If the concrete does crack which it will normally do about every 15 to 20 ft. 4600 to 6100 mm it will be neutralized by the uncoupling function of the membrane. The Portland Cement Association PCA specifies that for a saw-cut to per- form and create a designated weak point in the concrete it needs to be made within 12 hours after the initial concrete pour. It was essential that the larger-for- mat 20 x 20 500mm x 500mm porcelain tile manufactured by FEATURE Schluter -Systems Tile and uncoupling drive benefits for dealership The floors would be subject to frequent and heavy vehicular traffic so Schluter-DITRA was used in the entire area to provide the necessary load support and uncoupling. Photo credit Mesa Tile and Stone 38 TileLetter May 2015 SINCE1908WEVEMADE QUALITYTOOLSFORCONTRACTORS IN120COUNTRIES MAKETHAT121. Discover our new manual tile cutters online. 800 234 2547 Daltile fully support and be able to withstand heavy vehicular traf- fic in both the service bay area and the showroom area. In multiple tests with porcelain tile the DITRA uncoupling matting has achieved the highest rating extra heavy duty in the Robinson Floor Test. An ANSI A118.1 mortar MAPEIs Kerabond was used to bond the tile to the concrete substrate for the whole project and Kerabond T ANSI A118.1 was used on top to bond the tile to the membrane. Because its made of polyeth- ylene the DITRA matting is very resistant to caustic materials such as engine coolant transmission fluid and snow melt salt so the concrete slab in turn was pro- tected from potential damage from these contaminants. Another challenge was to man- age the transitions between the tiled areas and the bare concrete. This was solved by using Schluter- Systems RENO-RAMP. To make sure that the profile was able to withstand the heavy vehicular traf- fic the profile was back-filled with mortar to provide even support throughout its width. Schluter SCHIENE a flat profile with an aluminum anodized finish FEATURE Schluter -Systems Tile and uncoupling drive benefits for dealership Tile in earth tones complements the natural outdoor feel of the 18000-sq.-ft. showroom and office area of Corwin Ford in Boise Idaho. Photo credit Schluter- Systems A ramp profile was back-filled with mortar to provide even support throughout the width of the profile in areas where the tile floor transitions to bare concrete. Photo credit Schluter-Systems 40 TileLetter May 2015 FEATURE Schluter -Systems Tile and uncoupling drive benefits for dealership was used to trim the top of the tile base the wainscot and the floor where the tile meets other flooring materials such as carpet. In conclusion This case study demonstrates how Schluters DITRA matting was able to save weeks of down time by not having to wait for the con- crete slab to cure for the tradi- tional minimum of 28 days or more depending on environmental conditions time of year and geog- raphy. Saw-cuts were eliminated which saved costs in both labor and time. Other trades were able to access the areas that were tiled merely one week after the concrete had been poured allowing the project to be completed within its aggressive construction schedule and allowing the dealership to stay on track and open on time to serve its customers. Dale Kempster CSC CTC TTMAC is the technical director of Schluter-Systems Canada and has been with the company for 25 years. The top of the tile base and wainscot were trimmed with a flat profile with an alumi- num anodized finish. Photo credit Mesa Tile and Stone. TileLetter May 2015 41 Ricky Cox Memphis Tile and Marble Co. Inc. Memphis Tenn. QUALIFIED LABOR Memphis Tile and Marble Co. Inc. specializes in high-end high-quali- ty residential and light commercial work offering expert craftsmanship in a range of tile installation including Mexican porcelain and brick pavers as well as bathroom vanities cultured marble tops and natural stone prod- ucts. It provides skilled installation of whirlpool tubs and radiant floor sys- tems for the Memphis and Midsouth areas as well as full-scale kitchen and bathroom remodels. Founded in 1968 by Thomas Cox the company now employs 12 full-time employees and in addition to installing tile fabricates counter tops. Five years ago Thomass son Ricky Cox took the CTI certification at BPI in Memphis in order to separate himself from the competition. The written test was not difficult for me Cox said. The hands-on test was a different story. I took the test with four of my employees and needless to say I was the last one done. The most challeng- ing part of the hands-on work was the layout. Having been involved with NTCA before the certification Cox was well schooled in the proper methods to install tile. He pointed out This cer- tification is not for the do-it-yourself homeowner or the novice installer. It is a challenge. But Cox encourages installers to take the certification. It will definitely set you apart from your competition. Obtaining CTI certification is also one step towards becoming a NTCA Five Star Contractor a mark of installa- tion excellence that Memphis Tile and Marble Co. boasts. Memphis Tile and Marble Co. posts the CTI logo in its office on letter- head and on their website. Having the CTI certification reassures our customers that we know what we are doing. Going through the written and hands-on tests can raise awareness not only of installation skills but also of all-around job operations as it did for Memphis Tile and Marble Co. After numerous employees took the CTI cer- tification Cox said We started taking safety more seriously. CTI and ACT certification is good for the tile industry. Cox said I also took the test with some of my competitors. I would rather bid a job against those guys than someone that is not certi- fied because I know that the certified competitors are not cutting corners. By Terryn Rutford Social Structure Marketing Ricky Cox Memphis Tile and Marble Company Inc. 42 TileLetter May 2015 Globally Proven Construction Solutions Globally Proven Construction Solutions Snap for more information Honored to be the product of choice. 2015 LATICRETE International Inc. All trademarks shown are the intellectual properties of their respective owners.A-5850-0415 l 1.800.243.4788 PROCON Consulting Architects Inc. and JPRA Architects 2015 Coverings CID Grand Prize for Tile Hilton Hawaiian Village Rainbow Tower GSI Global Stone Inc. A Special Congratulations to these Award Winners Collins Tile and Stone of Aldie Virginia LATICRETE MVP 2015 NTCA Five-Star Grand Prize for Residential Tile Installation Modern Tranquility Master Bathroom Welch Tile Marble of Kent City Michigan LATICRETE MVP 2015 NTCA Five-Star Grand Prize for Commercial Tile Installation Ferris State University Rankin Student Center Photograph Bill Bitzinger l Ferris State University of Ashburn Virginia Waterproofing and crack-iso- lation membranes can increase the longevity and durability of any application from residen- tial to extra-heavy commercial. Understanding the functions and benefits of these products is critical to creating beautiful and long-last- ing tile installations in demanding environments. Why crack isolation As environmental conditions change so do substrates. Changes in temperature and moisture can cause substrates to expand contract and even crack. When the right installa- tion materials are chosen and they work as one system from subfloor to sealant tile installations withstand movement and become longer- lasting spaces. Carefully selecting the right crack-isolation materials becomes even more critical when an installation will be subjected to heavy wheel loads and foot traffic as is often the case in hospitals and car dealerships. Crack-isolation products Waterproofing and crack isolation- membranes address existing prob- lems in the substrate and help pre- vent future issues from affecting the tile installation. Waterproofing and crack-isolation membranes isolate existing substrate cracks to prevent in-plane cracks in the subfloor from Membranes for longevity and durability TECH TALK Sponsored by By Tom Plaskota Technical Support Manager H.B. Fuller Construction Products In demanding environments like this car dealership TEC HydraFlex stops in-plane cracks up to 14 wide at the subfloor from telegraphing to ceramic and stone tile. 44 TileLetter May 2015 TEC Exceeds ANSI for demanding environments Thousands of pounds. Dozens of engines. Hundreds of wheels.All supported by the TEC system. Our surface preparation products mortars and grouts are rated for heavy commercial use by the ASTM C627 Robinson oor test so load them up and get rolling. Visit tecspecialty.comcommercial and enter offer code tileletterad to download our heavy commercial installation guide and receive a free TEC T-shirt. Copyright 2015 H.B. Fuller Construction Products Inc. TEC is a trademark of H.B. Fuller Construction Products Inc. Award-winning BMW dealership in Southern CA. TECH TALK TEC HydraFlex Waterproofing Crack Isolation Membrane pro- vides a water- tight surface over walls floors and ceilings and iso- lates in-plane cracks up to 14. Ideal for showers pools and exterior applications the mold- and mildew-resistant formu- la is easy to apply by roller trowel or spray. HydraFlex can be applied over new concrete cured a mini- mum of three days. Its fast-drying formula is ready for tile installation in as little as two hours. HydraFlex Waterproofing Crack Isolation Membrane exceeds ANSI A118.10 specifications for water- proofing membranes and ANSI A118.12 specifications for crack isolation membranes. It contains low VOCs and is available in one gallon and five gallon pails. telegraphing to tile. That way move- ment beneath the installation surface will not affect the appearance of the tile or stone installation. These products waterproofing character- istics prevent moisture composition changes from affecting the tile instal- lation. Your crack-isolation product must be suited to the demands of its instal- lation environment. For example TEC HydraFlex Waterproofing Crack Isolation is rated for extra- heavy commercial use and passed level 14 of the ASTM C627 Robinson Floor Test. This test measures the durability of the entire tile system. Level 14 of the Robinson Floor Test the highest level achievable requires a system to sustain a rotational roll- ing load with 300 pounds on each of three wheels for 30 minutes without cracking. That totals 450 rotations of TEC HydraFlex is approved for use in challenging commercial environments where it will be subject to heavy loads. 46 TileLetter May 2015 900 pounds of total load on the steel wheels. Look for a product like TEC HydraFlex that meets or exceeds ASTM C627 performance require- ments of your installation. Why waterproofing membranes If a stone or tile installation will be repeatedly exposed to moisture from an exterior source you will need to make sure it is equipped to handle it. Wet installations such as fountains showers pools and spas must be prepared with a waterproofing membrane to adequately withstand the repeated exposure to moisture. Otherwise they may be susceptible to deterioration andor bond failures. Waterproofing membrane products Waterproofing membranes can form a smooth monolithic water- tight surface over walls floors and ceilings just below the surface of the tile. Tile can then be bonded directly to the membrane. These products prevent substrate satura- tion avoiding the development of any potential moisture-related prob- lems. Look for membranes that exceed ANSI A118.10 Specifications for Waterproof Membranes. Many products like TEC HydraFlex can be used for waterproofing or crack-isolation if applied using the techniques speci- fied by the manufacturer. Whether using a membrane for its crack- isolation or waterproofing capabili- ties following the manufacturers instructions is imperative. The man- ufacturer will provide guidelines on suitable substrates and surface preparation products and also sug- gest mortars that are compatible with the membrane. It is often best to use a mortar from the same man- ufacturer as the membrane. With todays demanding construc- tion schedules time is of the essence. You can use a waterproofing crack- TECH TALK Some products can be applied over new concrete as little as three days old with a trowel roller or spray. In this locker room shower TEC HydraFlex provides waterproofing. It resists mold and mildew helping to provide a place for athletes to cool down on game days. 48 TileLetter May 2015 porcelain isolation membrane without sacrific- ing efficiency. Some products can be applied over new concrete as little as three days old with a trowel roller or spray and are ready for tile installation in just two to three hours. These products make achiev- ing long-lasting installations easy. The TEC brand is offered by H.B. Fuller Construction Products Inc. a leading provider of technologically- advanced construction materials and solutions to the commercial industri- al and residential construction indus- try. Headquartered in Aurora Illinois the companys recognized and trust- ed brands TEC CHAPCO Grout Boost Foster ProSpec and others are available through an extensive network of distributors and dealers as well as home improvement retail- ers. For more information visit www. TEC and HydraFlex are trade- marks of H.B. Fuller Construction Products Inc. TECH TALK At this YMCA the installers needed to use products that could withstand the demands of showers steam rooms and saunas. Earn More Jobs Earn More Money and Avoid Problems Get Your Installers ITS Verified The Tile Installer Thin-Set Standards ITS Verification Certificate is awarded by the University of Ceramic Tile and Stone UofCTS and endorsed by tile and floor covering associations in North America. Tile installers who successfully complete this 4-hour online course that teaches industry standards and methods for adhered thin-set applications will earn the ITS Certificate. The ITS Certificate will give you credibility with your customers and will enable you to earn more jobs make more money and avoid costly failures. Course material teaches industry standards for thin-set installation applications including how to inspect and prepare substrates thin-set methods and workmanship requirements. The ITS online course is available in English and in Spanish. Additional online tile and stone courses are available from our website Understanding the Basics of Ceramic Tile and Understanding the Basics of Natural Stone UofCTSs training courses are ideal for installers architects salespeople designers or anyone interested in tile and stone. 866 669-1550 Only 150 per tuition 247 Internet Access No Travel Expenses No Lost Productivity Certificate Issued Volume discounts available. Membership discounts available through CTDA TTMAC and WFCA. 2014-8_UCTS_TileLetter_2color.qxp_Layout 1 81114 249 PM Page 1 50 TileLetter May 2015 Pop Cooperativa Ceramica dImola North America 312.683.0600 Chicago IL Weve closed the gap between Italian design and just-in-time inventory. Now our high performing cutting edge ceramic tile collections are more accessible to our North American customers than ever before. Italian Design Made Possible MEMBER SPOTLIGHT sponsored by Cape Cod Tileworks Harwich Mass. Working with Cape Cod Tileworks is like working with several busi- nesses in one. Maybe its skilled tile installation youre after or per- haps you are looking for unique beach-motif handmade tile. Perhaps you are interested in the expertise of magazine and book authors on design and installation or would like to consult with a graduate of Rhode Island School of Design or Sophia in Japan. If so youve come to the right place where Tom and Lane Meehan and staff wait to serve you. The family business in a historic old three-story building in Harwich Mass. owned by the Meehans gives you access to all of these services including a love for the art of making and installing tile. Westport Tile and Design own- ers Tom and Lane Meehan moved from Westport Conn. in 1994 to Harwich Mass. establishing Cape Cod Tileworks. The business is a true partnership between Tom and Lane. Lane crafts beautiful beach-inspired one-of- a-kind handmade sea life tiles with motifs like crabs mermaids flip-flop feet shells and starfish to name a few. Tom works with a crew of two installers to install commercial tile glass metal stone pebble tile and handmade decorative tiles in mostly residential settings and upscale homes. Their four boys often lend a hand installing when schoolwork allows. We are a very hands-on business where everyone wears different hats and are part of a total team Tom said. A dedicated and knowledge- Cape Cod is also home to many upscale residences which call for very detailed yet extensive tile work. 52 TileLetter May 2015 Patent Pending able staff helps customers create the space of their dreams. Being a second-generation installer has taught me the old-world way of installing tile combined with all of the new methods that I have been introduced to allowing me to train my employees well. He endorses courses offered at the Ceramic Tile Education Foundation for anyone who is inter- ested in pursuing tile setting. Lane has a degree in design from Rhode Island School of Design as well as one from Sophia in Japan. She is also a contributor to Tauton Press Fine Homebuilding Magazine as well as Hanley Woods Journal of Light Construction. Tom is a longtime writer for a number of different mag- azines such as Fine Homebuilding. And both Tom and Lane are pub- lished book authors with Working with Tile in the Tauntons Build Like a Pro book series which combines both design and installation tech- niques. Handmade tiles custom installation What separates us from other tile businesses is the incredible handcrafted sea life tiles that Lane makes Tom said. They are unlike any other tiles in the country I believe. The tiles are very original. Every tile is individually made and none are exactly the same. Another point of distinction is how the crew installs the critter tiles he said. We create decorative scenes by cutting these tiles into regular field tiles or putting them in a scene with stone pebbles and creating a Custom Building Products is meeting the growing demand for larger tile installation with a comprehensive line of modified dry- set mortars designed specifically for heavy stone and large-format tile with one or more edges greater than 15 long. NEW VersaBond LFT Fortified Large Format Tile Mortar is a new general- purpose medium-bed mortar for large- format porcelain ceramic and natural stone tile on floors. MegaLite Crack Prevention Mortar is a lightweight mortar with bond strength for the most demanding installations and the flexibility to withstand horizontal sub- strate movement up to 18. Natural Stone Large Tile Mortar is a premium product for installing large-for- mat tile with high bond strength and suit- ability for installation on walls and floors. ProLite Large Format Tile Stone Mortar is a lightweight medium-bed mortar for floors and walls with high flexibility and bond strength. Complete ContactLFT Rapid Setting Large Format Tile Stone Mortar is a premium rapid-setting flowable mortar that delivers complete coverage on floors without back buttering. Visit or call 800 272-8786 for more information. MEMBER SPOTLIGHT 54 TileLetter May 2015 Move Water Wet Area Substrates 8 6 6 9 1 2 - 3 2 1 1 From all of us at KBRS Thank you for visiting us at Coverings 2015 Hope to see you at Total Solutions Plus October 24th -27th in our hometown Patent PendingHardCurb The perfect curb failure solution for mud bed applications with ANY positive-side waterproofing sheet or liquid. pool cutout in a floor or a deco- rative backsplash. Many times it is not just a tile job but a piece of artwork. Thats what makes it fun he said. You can see installa- tion examples that incorporate these handmade tiles as well as bottle glass beer bottle caps and other items that make the project truly cus- tom at finshed-installations. Cape Cod is also home to many upscale residences that call for very detailed yet extensive tile work. The nice part is for every high-end home on the water that we work on we do an equal amount of work for every- day homeowners like ourselves. We live in a wonderful community Tom said. MEMBER SPOTLIGHT Cape Cod Tileworks creates decorative scenes by cutting handmade tiles into regular field tiles or putting them in a scene with stone pebbles and creating a pool cutout in a floor or a decorative backsplash. 56 TileLetter May 2015 Joining NTCA After being a member of the Marble Institute of America for about five years Toms interest about NTCA was piqued when visiting the associations then-modest booth at a Coverings show about 15 years ago. What impressed me was the peo- ple I was talking to knew as much and even more about tile than I did but they wanted to hear what I had to say Tom explained. They were genuinely interested. I joined because I wanted to become a mem- ber of a group of my peers where as a team we could make a difference. It was investing in the future of the tile industry. The greatest value of being a member is that you always know you are not alone he added. Even if you dont take advantage of all of the information made available to you you know that if you are in a jam and need professional advice the NTCA is there by your side. Tom considers the TileLetter a ben- efit as well having gleaned informa- tion from articles as well as new products and tips from ads. I know that the manufacturers advertising are legit and their products have been proven and in many cases are state of the art he said. Other educational opportunities he values are Coverings seminars and industry education whenever it is offered. Whats hot in Cape Cod Tom often uses uncoupling mem- branes as the substrate in floor instal- lations unless hes installing over concrete slabs. If the floors are real- ly in bad shape and very off-level I will do the old-fashioned mud job he said. Electric radiant heating is also popular on the Cape as are linear drains and curbless showers. Popular styles include limestone tiles in many different forms from 12 x 12 honed to an array of dif- ferent-size tumbled stone. Porcelain tiles that simulate stone are a huge percentage of the companys instal- lations with sizes up to 12 x 24. The classic 3 x 6 white subway tile with decorative border at eye height is the leader in shower and tub walls enhanced of course by the companys own handmade decora- tive pieces cut into floors borders and field tile. Lane Meehan crafts handmade sea life tiles Tom Meehan works with his crew to install commercial tile glass metal stone pebble tile and handmade decorative tiles in most- ly residential settings and upscale homes. MEMBER SPOTLIGHT 58 TileLetter May 2015 Nothing to Throw AwayNO WASTE. Caps Designed to Last Installers Career. Stainless Steel Strap Will Not Break above the installed surface. Rubber Accessory protects and holds installed material in aligned position. Thin Tile-Porcelain-OffsetUngauged-Slab You Pick Desired Plate and Performance. Superior Clamping Ability. Most Valuable Best Performing and More Affordable than you may think. For use on Walls Floors Ceilings and Counter Tops with most hard surface materials. Qualifies for LATICRETE CUSTOM TEC and MAPEI Warranties Send us YOUR photos and comments for a chance to be featured in TileLetter. Tel. 319-610-3038 Fax 319-524-1638 I have been installing tile for 30 years and have seen many changes in the industry in that time. One thing that remains constant in all these years is that tiles get bigger and bigger seemingly with no limit. This has fueled a need for tile leveling systems to help tame one major problem that large tiles create Lippage. There are many systems to choose from and I have tried quite a few of them but one system that stands out is MLT Mechanical Lippage Tuning system. This system has been very well thought out and gets the job done with minimal waste and many options that the others dont have. This is the system I use when I install large format tile. Selection of base plates straps that get reused indefinitely rubber feet for delicate tiles caps that can last indefinitely what more can you ask for. Sal Di Blasi Elite Tile Company Phone 978-685-7757 Serving the Boston Area TheGroutGame HasChanged Anti-MicrobialTechnology Equipped with Warranty LIFETIME T E C H N O L O G Y EQUIPPED WITH STONETECH SEALER Watch a brief video on PERMACOLOR Select See Data Sheet 230.99 for complete warranty information. When mixed with PERMACOLOR Select Base. 2015 LATICRETE International Inc. All trademarks shown are the intellectual properties of their respective owners.A-5765-0315 Globally Proven Construction Solutions Globally Proven Construction Solutions Industry Leading Performance Simply select a Color Kit from 70 PERMACOLOR Select Colors then mix with PERMACOLOR Select Base and youre ready to grout. 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Available in 19 different grits from 30 to 8000 and both white and black buff. Pad thickness 3mm Made in Korea. Full kit includes 7 pads. Grits 50 100 200 400 800 1500 3000. 4 9.86 ea. KIT 79.00 3 12.95 ea. KIT 89.00 5 18.99 ea. KIT 109.95 Premium Wet Polishing Pads Our Premium pads are brand new for 2015 and use the most advanced technology to create a pad with incredible performance. High quality diamonds in our durable resin- bond matrix produce a high quality shine that is comparable to our Supreme pads. Excellent quality pads with long life and powerful velcro backing you can expect approximately 70- 80 of the lifespan of our Supreme pads. Pad thickness 3mm Made in Korea. Full kit includes 7 pads. Grits 50 100 200 400 800 1500 3000. 4 8.19 ea. KIT 51.66 Standard Wet Polishing Pads RockMaster Standard diamond polishing pads use high quality abrasive diamonds are approximately 3mm thick and use an ultra- high quality velcro backing. Our RockMaster Standard pads are our most affordable pads. These pads perform nearly as well as our more expensive Korean-made pads and have excellent durability for the price. These pads replace our E-Pads and are less expensive but with improved performance. Pad thickness 2.9mm Full kit includes 7 pads Grits 50 100 200 400 800 1500 3000. 4 4.85 ea. KIT 31.85 S TONE TOOLS SINCE19933 O 3 TT SS 33 11991999999 SSSSSSSSINNINNNNNNNNNNCNCCCCECEEEEEEE1119 19111119119999999 S C111999 SSS TOOOOOOOOOOOONNEEE T S TTOOTT SSLO LLO S Our line of RockMaster polishing pads combine high perfomance with quality and value. Our Standard grade pads are excellent for the moneyand improve on the performance of our E-Pads. The Premium and Supreme are made in Korea to our specifications and deliver the highest quality shine on granitemarble and other stones. GOOD BESTBETTER Rock-Standard Rock-Premium Rock-Supreme ONLINE WWW.MASTERWHOLESALE.COM Serving professionals in the heart of Seattles Georgetown industrial district since 1993. EMAIL US AT SALESMASTERWHOLESALE.COM SEATTLE AREA 206 767-6771 MWI Supreme Tile Blade A long life blade for chip-free cutting of tile marble and other stone materials. Wet only 8 22.08 10 36.80 MWI Premium Tile Blade Economical yet hiqh quality general purpose blade for cutting tile stone ceramic tile and other materials. 5 Blade Economy Pack Economy pack includes 1 10 and 1 4 continuous rim blades. 2 4 segmented rim blades and 2 4 turbo blades. RockMaster Dry Hole Saws Fast cutting bits good for drilling through granite marble porcelain and ceramic tile and natural stones. For use with 38 or 12 drill. Avail- able in many sizes from 14 to 2. 14 25.15 38 25.35 MWI Porcelain Tile Hole Saw Designed for fast cutting of glass and porcelain only. Diamond tipped not sintered. Wet cutting only. 316 8.40 14 8.80 516 9.20 38 9.60 12 10.00 7 16.00 10 29.76 31.50 MWI Super Soft Knee Pads Flexible knee enables easier move- ment for continuous kneeling and standing. 6.98 RockMaster Professional Wet Polishing Kit Professional 4 Makita PW5001C Wet Polisher 7 pc. RockMaster Premium Wet Set 50-3000 375.00 Ishii Big Clinker Tile Cutters Spring loaded base and their low curved handle design for deep scores with minimal effort. Made In Japan. 19 133.00 22 34 189.00 25 12 229.00 28 34 260.00 ProLeveling System by Progress Profiles 100 Linear Levelers 37.70 100 T Levelers 37.70 100 Cross Levelers 37.70 50 Pommel Caps 65.00 For leveling tile with a thickness between 2 and 40 mm. This patented system is made of 2 elements A leveling base 1-2-3 mm size with spaced notches that allow spacing separating or joining oors of any type and material. Leveler sizes 332 316 or 18. Most Orders over 49 Ship for Free Prices Valid Through July 10th 2015 t-knee_pad7Pro_Wetkit ishii_bc t-blade_ds t-blade_diyts t-blade_cp t-core_st t-hole_ptcp 20OFF 50OFF 20OFF 25OFF 20OFF 30OFF Prices Valid Through July 10th 2015 USE COUPON CODE JuneTL CEVISAMA the International Ceramic Tile Fair took place from February 9-13 at the Feria Valencia center in Spain adding a fifth day to the exhibition for more visitors to attend and visit the 90 Spanish ceramic tile exhibitors. The Spanish tile industry continues to be vibrant and sales are on the rise for the fourth year with U.S. exports representing 4.4 of sales. Exports to the U.S. in 2014 grew 11.5 from the record year of 2013 mak- ing the U.S. the sixth largest export market for Spanish tile. Total sales by the Spanish ceramic tile industry will have hit nearly 2.9 million euros by the end of 2014. Trans-Hitos includes Harvard GSD project The Trans-Hitos exhibition Synergies displayed ceramic pro- posals for architecture and urban development. An exhibit highlight was PROTOCERAMICS an instal- lation by the Harvard University Graduate School of Design GSD displayed at the center of the Feria Valencia. It demonstrated three post-forming strategies to ceramic materials cutting folding and bending under different degrees of complexity. Tile of Spain Awards Winners of the 13th edition of the Tile of Spain Awards were Recap CEVISAMA 2015 Casa en Principe Read Lisbon Portugal Estudio CAMARIM Architectos first prize architecture winner 64 TileLetter May 2015 PROTECTYOURSHOWER ANDYOURWALLET 2015NobleCompany. TrademarkofNobleCompany RegisteredTrademarkofNobleCompanyGrandHavenMI ValueSeal Thin-Bed Bonded Waterproong FULL FEATURES LOW PRICE Thin lightweight exible Holds a crease Available in 3 6 widths Made in USA Thin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded WaterproongThin-Bed Bonded Waterproong FULL FEATURES LOW PRICE CEVISAMA 2015 announced during an international press conference at Cevisama. First prize in the architecture category went to a restored house in Lisbon Portugals historic quarter by CAMARIM Architects. The house built on five floors looks out onto the street boasting a new textured take on the traditional ceramic tile faade. Also worthy of note is the fact that the two special mentions in this category were also awarded to single family units. In the Interior Design category the winning project consisted of the restoration of the Cloister at historic building in Betx Castle Spain by El Fabricante de Esheras studio. The judges remarked on the conceptual transformation of the interior space of the cloister through the inclu- sion of a large mirrored surface that forms a virtual construction of half of the lost Renaissance cloister. The work focuses on recovering the cloister space by including a tradi- tional terracotta wall. Two special mentions were also made in this category a magnificent restoration project in Barcelona and a grocery store. For details on all the winners visit or The restoration of the Cloister at historic building in Betx Castle Spain by El Fabricante de Esheras studio won the first prize Interior Design category. 66 TileLetter May 2015 The first prize in the Final Degree Project category went to Alfama 2.0 by Mara Gonzlez Aranguren a student at the Madrid School of Architecture ETSAM. The judges gave the project high marks due to its intent to restore Lisbons Alfama district making particular men- tion of the high standard of the proposal both in terms of urban planning and architecture and the optimistic construction inter- pretation of Lisbons traditional ceramic tile faades. Two special mentions were awarded one to the project titled Re-inhabiting Bujalcayado by Irene Iglesias Romn and La Nuit Amricaine by Luis Rodrguez Carnero both students at the Madrid School of Architecture ETSAM. The Architecture and Interior Design each offered cash prizes of 17000 Final Degree Projects were awarded cash prizes of 5000. The awards are sponsored by Vodafone Spain Endesa and PortValencia. Trends A number of trends emerged from the show. These included Monochromatics Color pro- vides continuity between walls and floors that highlight other decorative elements and furnish- ings. Essential sober and stone pieces in dark tones usually with a subtle matte finish and discolor- ations provide a sense of time and naturalness. The first prize in the Final Degree Project category went to Alfama 2.0 by Mara Gonzlez Aranguren a student at the Madrid School of Architecture ETSAM. Unicers Globe series. CEVISAMA 2015 68 TileLetter May 2015 Subtle decorations and accents Gently decorated tiles without great contrasts break the unifor- mity between floor and wall tile. The details almost blurred appear randomly placed to create a har- monious rhythm and a personal touch. Interpretations of nature Wood aesthetics with many different treatments proliferated pulling in various colors and graphics for unique interpretations of nature with the durability of ceramics. Brights Super bright and glossy tiles made spaces look sophisticat- ed and elegant while amplifying the space with light. Endless decorations Florals geometrics and abstract patterns are just a few of the wide range of decorations and accent pieces Azulibers Soula series features subtle decorations. Bestiles Urales series is porcelain tile floor- ing with multicolored wood treatments. The Nora Plus Series from El Molino com- bines a wood aesthetic with high polish. Cristacers Violette series features geomet- ric designs for lively decoration. CEVISAMA 2015 70 TileLetter May 2015 featuring Spanish tiles. Square mosaics Many small pieces of mosaic tile in different shades of the same color range with gloss and matte finishes join to form waves that create optical illusions. Mix and match Traditional ceramic tiles with soft delicate colors are mixed in the unique materials textures colors shapes or graphic patterns to enhance their natural appeal. CEVISAMA 2015 Stonebox from Gayafores mixes several aes- thetics from several stone types for a unique stone look in a porcelain tile available in three cool grey tones and three warm cream tones. Dune Ceramics Salsa Groove series com- bines mosaics in different shades of gloss and matte finish for a unique look. Progress Proles America Inc. 4 Middlebury Boulevard Unit 14 Randolph New Jersey 07869 Tel. 973-584-2650 Warmth and Comfort in Every Room PRODESO HEAT SYSTEM With a glance always oriented to the future. Progress Proles SpA Certicated company UNI EN ISO 90012008 VAPOR AND MOISTURE MANAGEMENTUNCOUPLING CRACK ISOLATION WATERPROOFING LOAD DISTRIBUTION The Made in Italy alternative PRODESO HEAT SYSTEM by Progress Proles combines the benet of an underlayment membrane with the comfort and convenience of electrical radiant oor heating. The Prodeso Heat Membrane can be installed directly over the entire suboor as an uncoupling crack isolating and waterproong membrane making it possible to install underoor electric heating even on problematic substrates such as wood and cracked screeds. The Prodeso Heat Cable is installed in the areas where heat is desired and tiling can begin immediately after the heating cable is in place. No additional steps are required. PRODESO HEAT SYSTEM is a revolutionary and cost effective way to add warmth and comfort to your cold surfaces. Electrical oor heating system U.S. Patent No. 8176694 72 TileLetter May 2015 ORLANDO Fla. As the font of all things new and cutting-edge where else to view the hottest thin porcelain tile products but at Coverings held at the Orange County Convention Center here last month Here are just a few of the products exhibitors had on dis- play at the massive sold-out show. Laminam by Crossville I Metalli in the Laminam by Crossville line offers large thin por- celain tile with a metallic dia- mond plate look and texture for walls. In four colors including Ferro Ossidato an oxidized iron look pictured. The metallic effect is extremely authentic its hard to believe this is TILE www.crossvil- Florida Tile Aventis Time 2.0 and Restore HDP are three of the new lines in Florida Tiles Thinner large thin THIN TILE sponsored by In the thick of it with thin tile at Coverings By Lesley Goddin 74 TileLetter May 2015 828-322-9273 828-304-1076 Fax See our complete line of Organization Assist products. BasketsHooks Towel Bars GrabBars Foot Props Glass Shelving 2015 TileWare Products. All rights reserved. PermaTile Fastener Patented. US Patent No. 8161700 5 minute installation Treaded for slip resistance Solid zinc will never rust Tile industry exclusive Hospitality specified New Foot Prop Leg Shaving Assistance Utility Polished Chrome Brushed Nickel Oil Rub Bronze Easy to sell porcelain tile in 100 cm x 300 cm or nominal 39 x 118 formats. The 3Plus tiles are 3.5mm in theAventis and Time 2.0 lines and the 5.5mm 5Plus comes in the Restore HDP series shown. Pressed at a force of 15000 tons psi these slabs are light and flexible. Rectified with a thin fiberglass backing the tiles are easy to handle and designed to be durable. Fiandre Tiger Gold large thin porcelain tile comes in the Precious Stones collection. This 6mm thin porce- lain emulates gemstones in 30 x 60 or 60 x 120 formats. Choose from 23 different gemstone effects. Fiandre also launched Fiandre Maximum Ultralite in 5 x 10 slabs in the Fiandre Maximum Ultralite line in seven different collections from wood looks to resin looks. MAPEI Ultralite S2 is a pre- mium-grade lightweight single- component thin-set mortar that is ideal for thin-tile applications. This high-performance highly- deformable polymer-modified mortar is formulated with Easy Glide Technology for ease of application. MAPEI Ultralite S2 features a long open time extended coverage and superior transfer properties to enhance back-buttering which is ideal for thin porcelain tiles as well as ceramic tiles and stone material. MAPEI Ultralite S2s unique Ultralite Technology provides twice the coverage of a stan- dard thin-set mortar per pound kg and is TCNA Green Squared Certified for use on sustainable projects. THIN TILE 76 TileLetter May 2015 Florim Magnum is the new 5 x 10 thin porcelain tile format for Florim. Its 6mm thick and comes in 5 x 10 sizes in 20 of the bestselling Florim lines as well as selected Rex lines. It differs from other thin porcelain tile offerings in that it is extruded not pressed. Lea Italian tile factory LEA debuted additional lines in its Slimtech series of thin porcelain tile which comes in 3.5mm and 5.5mm with fiberglass backing. New looks include Timeless Marble and the colorful Pixel offering bright tones. Joseph Lundgren Consulting where growing your business is our purpose. Joe is a globally recognized product and marketing expert in the ceramic and stone worldwide markets. His specialty is Business Development Product Management and Marketing. He has developed his expertise in strategic planning new development and marketing strategy during his 27 year career at Dal-Tile a subsidiary of Mohawk Industries. Joe has extensive experience in multiple sales channels including distribution and Home Centers. Additionally Joe represents the Tile Council of North America TCNA for its testing laboratories which has Joe at the epicenter of the industry for all new initiatives. Please contract Joe at 214.641.7773 for a free consultation proposal. Facebook TwitterFacebookFacebook TwitterTwitter Facebook Google Plus Twitter Google Plus Facebook Google Plus Linked-InLinked-In THIN TILE 78 TileLetter May 2015 ARDEX Liquid BackerBoard Self-Leveling Underlayment Ideal over in-floor heating For use over wood or concrete subfloors Mixes with just water no lath or additives required Walk on in just 2-3 hours Install in only 6 hours The ultimate smooth flat surface for tile installations One bag covers the same area as 3 sheets of backer board STOP Slanted Neck Syndrome No more cracked sheets No more cutting and waste No more screwing and taping 1. 3. 2. 4. No Metal Lath Required For more information on ARDEX Liquid BackerBoard and ARDEX Tile Stone Installation System products please contact your local ARDEX Sales Professional at 888-512-7339 or visit Have you ever bid a project in which the specifications and plans were not clear about what was really required And yes Im being sarcastic. Obviously your first response is to send in a RFI to get the item clar- ified. That would be great if you can get your questions answered before bid day. Sometimes these items are small and really dont affect the bid. Yet others are huge and you find yourself debating the same question What do they really want Yet what they really want or perhaps what common sense dic- tates is not a factor when you submit your price. Thats because every specification has the get out of jail free language for the designer. Heres a typical one. In case of a conflict between the contract documents the Contractor shall 1 provide the better quality or greater quantity of work or 2 com- ply with the more stringent requirements either or both in accordance with the Architects interpretation. Doesnt that make you sleep well at night For this reason there are two small notes added to the Crack Isolation membrane method in the 2015 TCNA Handbook for Ceramic Glass and Stone Tile Installation F125-Partial-15 and F125-Full-15. The first note located in the second bullet point under the Requirement section on page 96 states Specifier to identify areas of coverage partial or full. Unless full coverage is clearly specified installing contractors responsibil- ity is limited to partial coverage. The second note is in the first BY T HE BOOK brought to you by By Kevin Fox Fox Ceramic Tile New TCNA Handbook Crack Isolation method F125-Partial-15 and F125-Full-15 80 TileLetter May 2015 TCNA Handbook and ANSI Standards Available in Print and Digital Formats AMERICAN NATIONAL STANDARD SPECIFICATIONS FOR GLASSTILE ANSI A137.22013 Release Date January 31 2014 For updates visit AMERICAN NATIONAL STANDARD SPECIFICATIONS FOR GLASSTILE GREEN SQUARED AMERICAN NATIONAL STANDARD SPECIFICATIONS FOR SUSTAINABLE CERAMICTILES GLASSTILES AND TILE INSTALLATION MATERIALS ANSI A138.12011 Version 2 Printing reference 2012.1 For updates go to GREEN SQUARED AMERICAN NATIONAL STANDARD SPECIFICATIONS FOR SUSTAINABLE CERAMICTILES GLASSTILES AND TILE INSTALLATION MATERIALS The Tile Council of North America TCNA is a trade association representing North American manufacturers of ceramic tile tile installation materials tile equipment raw materials and other tile-related products. Established in 1945 as the Tile Council of America TCA the Tile Council has a leadership role in promoting the use of ceramic tile and in developing North American and international industry standards. Additionally towards the goal of expanding the ceramic tile market in North America the Tile Council regularly conducts independent research and product testing works with regulatory trade and other governmental agencies offers professional training and publishes installation guidelines tile standards economic reports and promotional literature. Our member companies help sustain the publication of this document and other technical literature look for the Member of Tile Council of North America logo on their products. For more information regarding the Tile Council of North America or for links to TCNA members please visit 2014HandbookforCeramicGlassandStoneTileInstallation Standards Leading Developer of National and International Standards for Tile Installation Materials and Sustainability Secretariat of ANSI Accredited Standards Committee A108 and ISO Technical Committee 189 Editor and Publisher of the TCNA Handbook for Ceramic Glass and Stone Tile Installation Science Largest Independent Tile and Installation Materials Testing Laboratory in North America Leading Research Partner in the Development of Standards Education Founding Partner in Installer Education and Certication Programs in the U.S. and Mexico Promoting Tiles Superior Sustainability through the Green Squared Standard Provider of Quarterly Tile Industry Economic Reports Regular Contributor to Industry Journals Advocacy Promoting Tile Industry Interests in Legislative and Regulatory Matters Government Watchdog for Trade and Import Issues STANDARDS. SCIENCE. EDUCATION. ADVOCACY. 2014 Handbook for Ceramic Glass and Stone Tile Installation Handbook for Ceramic Glass and Stone Tile Installation 2014 Copyright 2014. Tile Council of North America Incorporated. All Rights Reserved. 100 Clemson Research Boulevard Anderson SC 29625 Phone 864-646-8453 Fax 864-646-2821 AmericanNationalStandardSpecicationsfortheInstallationofCeramicTile ANSI A108 A118 and A136 Release date December 2014 For updates American National Standard Specications for the Installation of Ceramic Tile Material and Installation Standards Standards Leading Association for National and International Standards for Tile Installation Materials and Sustainability Secretariat of ANSI Accredited Standards Committee A108 and ISO Technical Committee 189 Publisher of the TCNA Handbook for Ceramic Glass and Stone Tile Installation Science Largest Independent Tile and Installation Materials Testing Laboratory in North America Leading Research Partner in the Development of Standards Education Founding Partner in Installer Education and Certication Programs in the U.S. and Mexico Provider of Tile Industry Economic Reports Advocacy Consumer and Industry Interests in Legislative Regulatory and Environmental Matters STANDARDS. SCIENCE. EDUCATION. ADVOCACY. 100 Clemson Research Blvd. Anderson SC 29625 864-646-8453 ANSI A108 A118 and A136 Release date December 2014 For updates American National Standard Specications for the Installation of Ceramic Tile Material and Installation Standards The Tile Council of North America TCNA is a trade association representing North American manufacturers of ceramic tile tile installation materials tile equipment raw materials and other tile-related products. Established in 1945 as the Tile Council of America TCA the Tile Council has a leadership role in promoting the use of ceramic tile and in developing North American and international industry standards. Additionally towards the goal of expanding the ceramic tile market in North America the Tile Council regularly conducts independent research and product testing works with regulatory trade and other governmental agencies offers professional training and publishes installation guidelines tile standards economic reports and promotional literature. Our member companies help sustain the publication of this document and other technical literature look for the Member of Tile Council of North America logo on their products. For more information regarding the Tile Council of North America or for links to TCNA members please visit 2015HandbookforCeramicGlassandStoneTileInstallation Standards Leading Association for National and International Standards for Tile Installation Materials and Sustainability Secretariat of ANSI Accredited Standards Committee A108 and ISO Technical Committee 189 Editor and Publisher of the TCNA Handbook for Ceramic Glass and Stone Tile Installation Science Largest Independent Tile and Installation Materials Testing Laboratory in North America Leading Research Partner in the Development of Standards Education Founding Partner in Installer Education and Certication Programs in the U.S. and Mexico Promoting Tiles Superior Sustainability through the Green Squared Standard Provider of Quarterly Tile Industry Economic Reports Regular Contributor to Industry Journals Advocacy Promoting Tile Industry Interests in Legislative and Regulatory Matters Government Watchdog for Trade and Import Issues STANDARDS. SCIENCE. EDUCATION. ADVOCACY. 2015 Handbook for Ceramic Glass and Stone Tile Installation Copyright 2015. Tile Council of North America Incorporated. All Rights Reserved. 100 Clemson Research Blvd. Anderson SC 29625 Phone 864-646-8453 Fax 864-646-2821 Handbook for Ceramic Glass and Stone Tile Installation 2015 Manual TCNA y ANSI A108A118A136 Tambin Disponibles en Espaol 864.646.8453 bullet point under the Materials section on page 97 last sentence Unless full coverage is clearly specified installing contractors responsibility is limited to partial coverage. This new Handbook language is important because on several proj- ects Ive observed that designers have specified method F125 but did not designate if partial or full coverage was required. But before utilizing this new Handbook lan- guage and assuming partial cover- age is the contractors only respon- sibility if not stated otherwise some caution is warranted. Case in point is a project we just bid a few weeks ago. The specifica- tions noted in the execution sec- tion stated all floor tile installations to be installed with method F125. My first question is What version of the TCNA Handbook are they designing around In 2010 the method was called F125 for partial and F125A for full coverage and was only changed to F125-Partial and F125-Full in 2011. So with that in mind you might conclude that since the method was F125 only partial crack-isolation coverage was being specified. However since no version of the TCNA Handbook was noted the designer could argue a ver- sion from 2011 2012 2013 or 2014 should be used. In this case the get out of jail free language Quality Products Since 1927 Tile Setting Tools for the Professional Beno J. Gundlach Company 211 North 21st Street P.O. Box 544 Belleville IL 62222 U.S.A. TEL 618 233-1781 FAX 618 233-3636 No. 825 Heavy Duty Undercut Saw Kit Ask your Gundlach Tool Distributor for our latest Product Catalog. Undercuts doors without removing them Cuts flush up to 1 off the floor Vacuum fitting for dust control Powerful motor No. 805 Masonry and No. 821 Carbide Tipped Steel Blades are included No. 822 Segmented Diamond Rim Blade is available for masonry undercutting Includes plastic carrying case Door Undercutting Inside Corner Undercutting Masonry Undercutting U.S. Patent No. 7739802 B2 BY T HE BOOK 82 TileLetter May 2015 could come back and bite you as you did not bid the better qual- ity or greater quantity of work meaning full coverage in this case regardless of the TCNA Handbook language. This was the discussion we had internally on this project and we decided we must bid full coverage a 60000 add to the bid. Perhaps now but still with caution when it is unclear what is required we have a stronger case to bid partial coverage with the support of these two added sentences in the 2015 TCNA Handbook method F125- Partial-15 and F125-Full-15. For your own safety know which ver- sion of the TCNA Handbook the designer is using and know that without the 2015 TCNA Handbook specified the contractors must still bid the greater work. Kevin Fox President of Fox CeramicTileInc.istheKansasState Director of NTCA and a committee member of the NTCA Methods and Standards. Fox Ceramic Tile Inc. is a NTCA Five Star Contractor. Kevin is a supporter of the Ceramic Tile Education Foundation and rec- ognizes the importance of hav- ing Certified Tile Installers. All of his tile setters are certified and he has incorporated the certifica- tion in their Department of Labor Apprenticeship program as the final step in attaining journeyman status. Lay Turn Remove Progress Proles America Inc. 4 Middlebury Boulevard Unit 14 Randolph New Jersey 07869 Tel. 973-584-2650 Progress Proles SpA Certicated company UNI EN ISO 90012008 PROLEVELING SYSTEM Leveling system Lippage is a huge issue Its our turn to help The only one with 2 elements Save 3 pieces on intersections With a glance always oriented to the future Protection Cup World Patent U.S. 8635815 B2 BY T HE BOOK 84 TileLetter May 2015 Its no surprise that NTCA is involved in education at every level but this year the association and its members have expand- ed their involvement in reaching young students with information about tile contracting and appren- ticeship programs. The eventual goal Promoting online education and hands-on training as a NTCA initiative. CEFGA The first outreach was NTCAs ongoing involvement in the 2015 Construction Education Foundation of Georgia CEFGA CareerExpo and SkillsUSA State Championsips held March 26-27 at the Georgia International Convention Center. The event drew in record num- bers 7307 total attendees 5179 students 920 influencers teach- ers counselors parents school administrators and 1208 industry volunteers exhibitors and guests all assembled in a space that was as large as six football fields. NTCA and co-sponsors Rick Payne with Specialty Tile Products Tod Canfield with Custom Building Products and Craig Hoffman with Daltile participated in a 40 x 40 booth. NTCA was represented by Rod Owen of NTCA Five Star Contractor C.C. Owen Tile Co. of Jonesboro Ga. and NTCA past pres- NTCA BENEFITS BOX NTCA expands its role in education with CEFGA Career Quest By Lesley Goddin NTCA Five Star Contractors Dan Welch l. and Rod Owen confer during the CEFGA Career Expo in March. 86 TileLetter May 2015 ident Dan Welch along with NTCA trainerpresenter Gerald Sloan. The perimeter of the space displayed a range of tile-related exhibits tile types safety equip- ment tile cutting tools plan table and specs job titles and descrip- tions and a PowerPoint of finished installations said Owen. The cen- ter of the space featured opportuni- ties for students to install small tile designs on a 12 square Durock board they could take with them. Dan Welch of Welch Tile Marble in Kent City Mich. is chair- man of the NTCA Apprenticeship Development Subcommittee. He was on hand to show and explain his Career Path Matrix. The Career Matrix worked great because we were able to show the students how the knowledge and skills acquired within the tile industry equate in compensation over time. It was a road map to success as a tile mechanic Owen observed. Owen continued saying con- vincing the students of the oppor- tunities in tile is just part of the challenge. The students peers par- ents and counselors are the second part of the hurdle. With the Career Matrix we have a better chance of legitimizing ourselves. The tile industry has been so fragmented for many years with everybody training and doing their own thing. The matrix helps defragment or give the industry a unified standard to visibly see gauge and execute proper career development for a tile mechanic. Its going to be an exciting time to be in the tile industry. A wide-eyed 11th grader who was attending his first CEFGA CareerExpo and SkillsUSA State Championships exclaimed Im speechless. I thought it would be something where you could look at a lot of things but there are a lot of opportunities where you can actually work the equipment and really have a hands-on experience. Its mind-blowing. The next 2016 CEFGA CareerExpo and SkillsUSA State Championships will be held March 17-18 2016 at the Georgia International Convention Center College Park Ga. ident Dan Welch along with NTCA were able to show the students NTCA BENEFITS BOX NTCA past president Dan Welch explains his Career Matrix to the students attend- ing the CEFGA CareerExpo and SkillsUSA State Championships. 88 TileLetter May 2015 MADE IN AMERICA Career Quest The following month on April 28 Welch Tile Marble partnered with Daltile Virginia Tile and Genesee Tile at the Grand Rapids Mich. Career Quest at DeVos Place an initiative of Michigan Works Kent Allegan and Barry counties. The one-day event provided 5400 stu- dents from 6th through 12th grades the opportunity to learn about four industry sectors construction health science advanced manufac- turing and information technology. Tile industry participation in Career Quest was sponsored by Welch Tile Marble TECH.B. Fuller and The Noble Company. The tile sector had a 30 x 30 booth that showcased a range of important areas career path and apprenticeship opportuni- ties safety showroom design industry-sanctioned Handbook and certifications and thin tile. Actual modules used in Advanced Certifications for Tile Installers ACT were on display for students to observe. Career Quest offers a look into the different industries for mid- dle and high school students said Dan Welch of Welch Tile Marble. Our focus was to show students that this trade can offer a path to success both education- ally and financially. Apprenticeship today needs a fresh look involving technology and the work force is in need of a clear career path. As young people move into the work force education needs to be fac- tual visual competency-based and rewarded. Those days of just do it because I told you so are long gone he said. Michigan governor Rick Snyder sent a message via video to Career Quest saying the event fostered a real synergy between educators and industry and predicted that Career Quest the opportunity to learn about NTCA BENEFITS BOX 90 TileLetter May 2015 Typical residential and household products will not stain grout however be sure to clean spills immediately. STAINMASTER is a trademark of Invista. Used under license. For additional information visit THE MOST TRUSTED BRAND IN FLOORING IS NOW REVOLUTIONIZING GROUT 12CLASSICCOLORS 12GLAMOURCOLORS 5METALLICCOLORS 6CRYSTALGLASSCOLORS ADD A SHIMMER FINISH TO YOUR GROUT Designed specifically for use with STAINMASTER grout Shimmer Finishes add dimension to the look of your tilewhether youre using the shimmer to enhance a mosaic or simply beautify a wall or floor installation. For the first time high performance grout offers unparalleled design options.Available in hundreds of color and finish combinations the STAINMASTER grouting program is easy to sell and install. Better yet it is highly resistant to mold mildew acid and chemicals no sealing necessary eliminating unnecessary time and costs. NTCA BENEFITS BOX it will result in increased resourc- es for career counseling in the schools. A follow-up meeting about the flagship event resulted in a majori- ty of educators saying Career Quest was valuable helpful needed and engaging and a majority of students responding that employ- ers were prepared interesting and engaging and that they learned about education opportunities that will help them in high school class- es and plan for after high school. There was another bonus that Welch discovered an opportu- nity to market to general contrac- tors and other contractors about what the tile industry is doing and the emphasis on certifications and qualified labor Welch said. In addition other industry segments such as glaziers plumbers etc. got to learn about tile apprentice- ship programs and new technolo- gies like thin tile he said. Full speed ahead Events like these are just the tip of the iceberg confirmed Bart Bettiga NTCA executive director. Our goal is to develop an appren- ticeship program offer it to our members and submit it for con- sideration for community colleges vocational schools colleges and online curricula he said. The program will be promoted at local career days and job fairs like these and will be supported by contract- ing companies who can either use it themselves through NTCA staff support or who will partner with a trade school to offer the curriculum and self-source the needed hands- on training component. For more information visit www. or careerquest. TILESHARK FLOOR STRIPPER REMOVAL AND DEMOLITION EQUIPMENTDEVELOPMENTCOMPANYINC. 1-800-638-3326 MANUFACTURED PROUDLY IN THE USA NEW ADDED FEATURES NEW Pressure adding working position Reinforced head assembly for harder blade contact These additions greatly improve the TileSharks performance making this popular machine even better. REMOVALANDDEMOLITION VISIT to find out more 92 TileLetter May 2015 your neighbors arent that LOUD With Super SAM 125 Super SAM 125 Sound Abatement Membrane Super SAM 125 is a premium 125 mil self-adhering sound deadening sheet membrane for use over 6 or 8 concrete slabs without a sound rated ceiling assembly. Super SAM 125 meets and exceeds a rating of 50 for STC airborne sound and IIC impact sound while also providing crack isolation up to 38 and waterproong protection when used under stone ceramic or porcelain tile and wood. Scan for more information 800-633-4622 Sound Abatement Membrane Super SAM 125 is a premium 125 mil self-adhering Warm from the ground up. 520 S. Front Street Seattle WA 98108 800 938-7925 2015 MASTERHEAT IN FLOOR HEATING SYSTEMS In Floor Wire In Floor Mats In Slab Wire Underoor Mats Snow Melt Mats Coated and uncoated wire for easy handling. Install using straps or positioning mats. Sizes to t any room including custom layouts. Wet area safe for showers. New slab or slab cap installation. Heats slab oor surface and ambient airspace. Warm oors without new ooring. Use when under the oor access available. Snow and ice free sidewalks patios entries and driveways for home or commercial. In Floor Wire Kits Complete Mat Kits Thermostats Relays New range of thermostats for 2015 Warm from the ground up. NTCA NEWS 96 TileLetter May 2015 NTCA bestows honors during awards ceremony The National Tile Contractors Association NTCA recognized industry leaders at its Third Annual Awards Ceremony dur- ing Coverings 2015 at the Orange County Convention Center in Orlando Fla. Over 200 guests were present to see the NTCA honor two excep- tional individuals for their dedi- cation and leadership in the tile industry. Tile Person of the Year This year the NTCAs Tile Person of the Year Award was presented to Jan Hohn of Hohn Hohn Inc. of St. Paul Minnesota. Hohn is only the third woman to receive this award during the six decades it has been presented. For over 20 years Hohn has worked tirelessly as a one person high-end residential tile and stone installation compa- ny. She has dedicated herself to the trade serving as president of CASTA Twin Cities Local Tile Contractors Association NTCA board mem- ber NTCA Technical and Methods and Standards Committee member and most recently as chairper- son of the NTCAs Training and Education Committee. Hohn also became the first woman to become a Certified Tile Installer by the Ceramic Tile Education Foundation in 2009. Hohns attention to detail artisanship knowledge and com- mitment to the industry have also earned her the prestigious NTCA Five Star Contractor certificate. Joe A. Tarver Lifetime Achievement Award Eric Astrachan executive direc- tor of the Tile Council of North America received the prestigious Joe A Tarver Lifetime Achievement Award offered to a leader in the tile and stone industry who dedi- cates hisher career to advanc- ing our trade. Astrachan has made significant contributions to the industry including incorporating both Canada and Mexico into the Association the development of the Green Squared program and the expansion of the TCNA Handbook and ANSI Standards. An example of his passion for creating unity is exemplified by the Tile Council becoming an even stronger partner in the NTCA CTDA TCAA CTEF Jan Hohn and Dan Welch NTCAs Chairman of the Board ITS THE LAST TOOL USED WHY NOT USE THE BEST Its the best sponge we have ever used. Terry Morrison Ground Zero Flooring Oakley Utah Since 1968 We have gotten more compliments on the quality of Armaly ProPlus grouting sponges than any other sponge we have ever carried. Eric Barnhill Contract Sales San Diego Marble Tile San Diego California We are very impressed with how well the Armaly ProPlus grouting sponge works right out of the package. Its easy to use and leaves nice full grout joints. It also picks up more grout residue saving a lot of time on the second wash which makes polishing faster and easier. On behalf of the apprentices Wayne McAdams Coordinator Joint Apprenticeship Committee Local 18 Tile Marble Terrazzo International Union of Bricklayers Allied Craftworkers From the time of grouting with Armaly natural sponges to our Armaly ProPlus HDQ grouting sponges of today our products have stood the test of time for over 100 years. 2010 Armaly Brands. Armaly ProPlus Vac-U-Pak and the GREEN color of the Epoxy Grout Wipe are trademarks of Armaly Brands. 1-800-772-1222 Visit Where to Buy at NTCA NEWS 98 TileLetter May 2015 and the Tile Heritage Foundation. Astrachan is an integral part of Total Solutions Plus which brings together all industry associations for their respective meetings cre- ating unique industry networking events and leadership conferences. Joe Tarver himself was in atten- dance to participate in Astrachans recognition. Best Practice Awards Joe Kerber of Kerber Tile Marble Stone of Shakopee Minnesota received the first of two Best Practice Awards for his instrumental role in developing and having the Barrier Free Shower Method accepted by the Methods Standards Commit- tee at Coverings 2014. This method was approved for inclusion in the 2015 TCNA Handbook. A member of the NTCA since 2003 Kerber has served as a State Director and now as a Regional Director. He also flourishes as a voting member on the NTCA Technical Committee and Methods Standards Committee. Steve Slutzah of Westside Tile Stone in Canoga Park Calif. also received a NTCA Best Practice award. His strong belief in the importance of NTCA contractors has been the driving force for increased membership in the state of California. A member since 2007 as a distributor and soon thereafter as a State Director Slutzah and his NTCA president James Woelfel Eric Astrachan Joe A. Tarver and Bart Bettiga NTCA executive director Joe Kerber recieves a NTCA Best Practice Award from NTCAs Jim Olson. Steve Slutzah receives the NTCA Best Practice Award from NTCAs Jim Olson. NTCA NEWS 100 TileLetter May 2015 company have sponsored numer- ous NTCA workshops and signed up over 25 new members even going as far as to pay for their first year membership. NTCA Five Star Contractor Awards NTCA also presented its Five Star Contractor Grand Prize awards for outstanding installations in both Commercial and Residential projects. An independent panel of judg- es evaluated numerous submis- sions and awarded the winners based on Scope size of project Complexity challenges Technical Soundness resolution of challeng- es and Design and Presentation Overall appearance layout and artistic value. Special recognition was given to those projects exem- plifying stunning tile and stone in both commercial and residential tile installations. The Five Star winners received 2500 each in prize money spon- sored by Daltile Corporation. Welch Tile Marble of Kent City Michigan received the Five Star Grand Prize for Commercial Tile Installation. The firms instal- lation of 45000 sq. ft. of floor tile 1500 sq. ft. of Ledge Stone and 6500 sq. ft. of wall tile at the Ferris State University Rankin Student Center was a glowing example of the companys technical expertise when confronted by a multitude of challenges. A major task from the start this renovation projects obstacles included weather time constraints multiple product lines and the advancing age of the exist- ing building. Collins Tile and Stone of Ashburn Va. was the recipient of the Five Star Grand Prize for Residential Tile Installation. The firms project Modern Tranquility started off with a complete demolition of the mas- ter bathroom including elimination of two picture windows. The most innate challenge of this project was the construction of a steam shower. The project included a decorative mural inset comprised of hand- NTCAs Jim Olson l. and Daltiles Jeremy Sax r. present the Five Star Grand Prize for Commercial Tile Installation to Dan Welch of Welch Tile Marble. NTCAs Jim Olson l. and Daltiles Jeremy Sax r. present the Five Star Grand Prize for Residential Tile Installation to Buck Collins of Collins Tile and Stone. NTCA NEWS tell them you saw it in made fused glass mosaic. Collins Tile and Stone adhered to every industry standard not only enhanc- ing the beauty of the bathroom but ensuring longevity of the tile work. NTCA contractor member and former board member debuts Lippage Grout Tool at Coverings Just hours after filing with the U.S. Patent Office NTCA con- tractor member Davis Holland Leichsenring unveiled his Lippage Grout Tool to an audience of tile contractors and related profession- als on the opening day of Coverings. Made of soft PVC plastic the multi-function tool helps tile pro- fessionals and the general public to instantly evaluate if a tile instal- lation meets industry standards at the level of flatness otherwise known as lippage between adjacent tiles. It also helps mea- sure and demonstrate grout widths and grout color and has a handy ruler to help measure thickness of tile substrates and other on-the-job measuring needs. The small tool fits a wallet and is fully customiz- able to double as a business card. NTCA has teamed up with Leichsenring to offer the Lippage Grout Tool to members at a special discounted rate featur- ing the NTCA logo. The NTCA Lippage Grout Tool is avail- able on the associations website and at www. The card can be purchased as the Lippage Grout Tool by the general public or the Im a Proud Member of the NTCA version exclusive to NTCA members. The customized version can be created by downloading an easy step-by- step template file. Visit www.ntca- for details. The entire Holland Bath Spa team worked around the clock to produce the tool by Coverings. Erkel Associates finalized the branding and launch of an online store selling the Lippage Grout Tool Eras Noel prepared the patent application and Allen Irwin cre- ated a short video featuring NTCAs Maryland State Director Mike C o r o n a of Corona Marble Tile www. coronamar- bleandtile. com pre- senting the tool. The tool is expected to increase the quality and standards by which tile is selected and installed said Leichsenring. For more information visit www. or contact Leichsenring directly at davis 240-372-0513. INDUSTRY NEWS Dal-Tile refines focus on four-brand family On April 14 2015 Dal-Tile Corporation announced the re- launch of its family of four influ- ential brands with expanded improved and refined roles in the tile industry. John Turner Jr. presi- dent of Dal-Tile told TileLetter that this repositioning represents a refinement of the brands. We honor the legacy and heritage of the brands and position them for the future. In 2013 Dal-Tile Corporation completed the successful integra- tion of the U.S. business of The Marazzi Group giving Mohawk and Dal-Tile the leading position worldwide in ceramic tile. This integration brought together four leading brands Daltile American Olean Marazzi and Ragno. With this growth came a challenge for differentiation by brand product and channel. In the world of tile its impera- tive not to blend into a sea of sameness and that was the domi- nant driver behind the strategy of our brand development pro- cess Turner said. Weve worked diligently to differentiate Daltile American Olean Marazzi and Ragno from each other and from the competition. Our customers will notice there are no disruptive changes but rather a dedicated focus on areas we know are vital to our success brand identity prod- uct availability exceptional ser- vice value to our customers and unmatched logistics. Dal-Tiles intensive brand posi- tioning process kicked off just over a year ago. Each of these brands claims its own unique place in the market and each ones identity reflects a differentiated personality while remaining firmly grounded in its established legacy said April Wilson director of brand market- ing Dal-Tile. Were so pleased to reveal the fruits of our labor four powerhouse brands that hold four distinct places within the market- place and with a defined focus for success. The new spin on the brands also includes freshened logo treat- ments. The brands are Daltile Imagine Whats Possible With the most extensive selec- tion of quality products that deliver on every style and trend-inspired designs unsurpassed service and trusted attention to every detail Daltile provides the confidence to design build and enjoy the spaces in which we live work and play inviting customers and homeown- ers to experience the extraordinary every day. American Olean Proven in Tile For commercial architects interi- or designers and contractors whose 102 TileLetter May 2015 INDUSTRY NEWS tell them you saw it in reputations depend on the relent- less pursuit of excellence and rel- evancy in both form and function American Olean is the indisput- able brand of choice known and trusted nearly a century for its incomparable commercial heritage and expertise outstanding tile and stone products and unsurpassed service and distribution. Marazzi Dare to be Bold For savvy homeowners and designers looking to make a fash- ion-forward statement Marazzi provides the captivating tile designs that integrate bold and sexy Italian style with the quality and service needed to create daring fashion- able spaces. Ragno Artfully Reimagined Designed for tile aficionados Ragno provides premium innova- tive products that integrate true European tile craftsmanship heri- tage quality and service with a modern twist. Ragno provides designers and homeowners with unique tiles that embody the authenticity of Old World tradi- tions while embracing the leading- edge technology to create vision- ary designs. The new branding will be rolled out in Dal-Tile merchandising advertising signage branded web- sites and more. Greg Mather named president- elect of Crossville Inc. Officials with Curran Group the family-owned and operated hold- ing company of which Crossville Inc. is a subsidiary have announced the appointment of Greg Mather to the position of president-elect of Crossville. Mather will succeed John Smith in the presidency upon Smiths retirement slated for the end of 2015. Mather comes to Crossville Inc. from Owens Corning of Toledo Ohio where he worked since 2012 most recently serving as vice presidentgeneral manager of FOAMULAR Insulation a busi- ness unit of the Fortune 500 com- pany. Prior to his tenure at Owens John Smith Crossville president l. and Greg Mather Crossville president-elect at Coverings 2015. INDUSTRY NEWS Corning Mather spent 15 years with personal-care manufacturer Kimberly-Clark Corporation in increasingly responsible market- ing roles including three years as global marketing director. Early in his career he worked with Moen Incorporated as field sales repre- sentative. He earned his MBA from the University of Notre Dame and a BS Marketing from the University of Florida. According to Curran Group co- president Tim Curran Mather was selected after an exhaustive search that revealed his unique blend of experience. Greg brings extensive organi- zational and operational manage- ment experience to Crossville as well as a career history com- prised of milestone after milestone of increased sales for large-scale manufacturers Curran explains. In his role with FOAMULAR he successfully improved manufactur- ing productivity and safety and reduced operating costs all while launching new innovation that led to strong increases in net sales. Curran further states that Mathers background at Fortune 500 multi- billion dollar corporations is the right fit as Crossville Inc. readies for the future within its industry. Were looking to the future and how the Crossville brand will con- tinue to lead through product inno- vation and a progressive brand position. With his firsthand success at large global corporations Greg is well qualified to provide the guidance our company needs to make great strides going forward. Mathers first order of busi- ness was attending Coverings last month where he connected with Crossvilles sales and leadership teams and met distributors. CTDA names LATICRETE Supplier of the Year The Ceramic Tile Distributors Association CTDA named LATICRETE International as its Supplier of the Year based on results of blind balloting by dis- tributor members. More than half of CTDAs members participated in the vote. Suppliers were ranked on excellence in leadership mar- keting training technology legis- lative and regulatory procedures communication policies product shipment and product support. LATICRETE was judged to be the best among its peers and continues to develop innovative products that support distributors. LATICRETE products and systems were also featured prominently in projects that received major awards during Coverings 2015.These awards included the Coverings CID Grand Prize for Tile for the Hilton Hawaiian Village Waikiki Beach Resort RainbowTower in Honolulu Hawaii which combined the creative minds of PROCON Consulting Architects installer GSI Global Stone and tiles by HR Johnson with consultation of Tony Sheets son of original tile artist 104 TileLetter May 2015 We can test per ANSI B101.1 ANSI B101.3 ASTM C1028-07 ANSI A137.1 AcuTest SCOF DCOF SLIP INDEXSLIP INDEX EXCEEDS ADA AND OSHA GUIDELINES Local testing and installers available Increase your traction up to 600 Treated over 10000000 sq ft Engineer Tested and Proven We accept all tile store and installer POs with 30 day terms Toll FREE 888-436-5404 Fax 214-666-3225 100 GUARANTEED INDUSTRY NEWS Millard Sheets as well as the NTCA Five-Star Grand Prize for Residential Tile Installation by Collins Tile and Stone Ashburn Va. and the NTCA Five Star Grand Prize for Commercial Tile Installation by Welch Tile Marble Kent City Mich. Avalon Flooring honored by Ceramics of Italy Ceramics of Italy named Avalon Flooring as its North American Distributor of the Year during the Coverings expo last month. Begun by John Millar with a single store in Avalon N.J. the company has grown to 14 loca- tions in New Jersey Pennsylvania and Delaware and is the seventh largest floor covering retailer in the nation. Avalon Flooring is a faithful partner and purchaser of Italian tile and has a strong focus on sustainability. American Tile Stone sponsors blood drive On February 14 17 employ- ees of the American Tile Stones Dallas headquarters on Luna Road rolled up their sleeves to give blood to Carter Blood Care. This was American Tiles fourth annual Valentines Day Blood Drive the companys kick-off event to its 2015 Community Stewardship Program. Bob Hendon vice president of sales for American Tile Stone noted that Sponsoring a blood drive is an important community responsibility. Our participation helped reach the daily collection goals needed to support patients in the DFW community. A special thank you goes out to our 17 Luna Road employees who vol- unteered to share the gift of life. I cant think of a Valentines gift that shows more love. American Tile Stone celebrat- ed the companys 50th birthday this past year. American Tile Stone is part of the Acme Brick family of building products. All Acme operations including Featherlite Building Products Innovative Building Products and Texas Quarries are wholly-owned sub- sidiaries of Berkshire Hathaway Inc. For more information visit LATICRETEs Ed Metcalf l. receives the CTDA Supplier of the Year award from CTDA executive director Rick Church photo courtesy of Tile Brasil Avalon Flooring received Ceramics of Italy North American Distributor Award during the Coverings show. 106 TileLetter May 2015 As one of the hottest trends in the industrythe wood inspired collections by Emser Tile embodies the classic feel of a hardwood with modern durability found in ceramic and porcelain tile. Our wood looks provide an extra level of comfort in wet areas such as kitchens bathrooms. With a large spectrum of colorssizesand finishesthe versatility these tiles bring make it suitable for both commercial and residential applications. Emser Tiles Wood Inspired Collections Include Alpine Country Downtown Grove Heritage Modena Parquet Reclaim Woodwork Wood Inspired Collections NTCA NEWS 108 TileLetter May 2015 International Tile Stone is new DCUSA distributor Daytona Beach-based International Tile Stone ITS has signed on to distribute tile products produced by major Italian producer Del Conca and its North American factory Del Conca USA. Were extremely excited about this new relationship stated Mike Novy import managersenior pur- chaser of ITS. Our company is very deliberate about the prod- ucts we bring to market. Once new materials are decided upon we nurture them do everything possible to educate our custom- ers in this case Florida home- builders about their benefits and closely monitor every step of the entire process along the way. Were quite confident that work- ing with Del ConcaDCUSA is the right decision. Del Conca USA the North American subsidiary of Del Conca one of the main Italian groups in the ceramic tile manufacturing industry is now producing high- quality porcelain tile materials in its new high-tech Loudon Tenn. factory. According to Juan Molina Del Conca USAs general manager sales and marketing Ive been fortu- nate to work with ITS in the past and know the firm as a first-class professional organization. We look forward to a long-term mutually beneficial relationship More than 70 of installation complaints are due to inadequate post construction cleaning followed by poor maintenance cleaning practices. Thats why proper cleaning after installation is vital To allow the original beauty of the surface to be sustained over time. To make tile maintenance easier. To keep the tile features unaltered. FILA offers an effective range of user-friendly cleaners specic for the various grouts materials and stain challenges for consistently excellent results. FILA Surface Care Solutions That Work Fila brings out the beauty of the oor. FILAs market research data FILA CHEMICALS USA CORP. Miami FL 33172 T 1-305-513-0708 Globally Proven Construction Solutions 2015 LATICRETE International Inc. All trademarks shown are the intellectual properties of their respective owners.A-5842-0415 Snap for video LATICRETE Named Supplier of the Year by the Ceramic Tile Distributors Association. The CTDA Supplier of the Year is selected based on results of a survey completed by the organizations distributor members. Members rated suppliers on criteria such as leadership marketing training technology communication policies and product shipment and support. Thank you for choosing LATICRETE. Committed to you since 1956. l 1.800.243.4788 NEW PRODUCTS Fresh from Coverings these new products were on display on the show floor. Aparici a Tile of Spain factory dis- played one of the most striking wood looks on the Coverings show floor. Sylan Wood has authentic wood visuals and a rich deeply hand- scraped tex- ture. www. aparici.comen LaFabbricaaCeramicsofItalyfac- tory debuted Moon with a distinctive visual texture evocative of the surface of the moon but with a smooth natural matte hand. In five colors. www.lafabbrica.iten Ragnos Railwood is inspired by weathered and reclaimed wood. Its available in 9 x 36 and 6 x 36 rectified planks in three col- ors. Marazzi launched Midpark Mosaics that combine iri- d e s c e n c e tile and stone in captivat- ing shades and shapes like this trap- ezoid. www. Lunada Bay launched its new Tommy Bahama by Lunada Bay line. The col- lection of six patterns and ten blends brings the energy of exotic retreat locations to the home in tiles that evoke the raw textures found in nature. www. StonePeak Ceramics showed Aura 4 x 12 glazed ceramic wall tile r in seven col- ors with a handworked clay texture. Zebrino por- celain offers a marble look in planks for walls and floors with 110 TileLetter May 2015 800.423.5243 Walter Pytlewski CEOOwner BARWALT TOOL Jack Abravanel OwnerContractor TILE TECHNIQUES Makes sense doesnt it Providing professional tools for nearly 40 years Walter Pytlewski CEOOwner BARWALT Jack Abravanel OwnerContractor TILE Providing professional tools for nearly 40 years My goal is to make tools that work for you. And I see the tips are replaceable too what a great idea. Just trying to make your day a little better Jack With replaceable carbide teeth Barwalt Ultrabite TM Tile Nippers A revolutionary new nipper with the nest carbide ground to a precision nish with industrial diamonds. Over-molded cushioned sleeves on the handle make this a comfortable tool to use. 50 less weight that other GT-style nippers less fatiguing Stainless steel bearing wont rust and needs less oiling OriGinal UlTrabiTeOri NEW ULTRABITE RADIUSNE Wow Walter the Ultrabite Nipper cuts porcelain like it was butter INDUSTRY NEWS complementary mosaics and decos that include this 3D cubed design. Verve took a new direction other than the ubiquitous wood looks with its Cork porcelain in 12 x 12 20 x 20 16 x 24 and 5 x 24 in four colors. Digital graph- ics and a realistic punch add to the authentic cork aesthetic. www. Senecas Epro line featured A m e r i c a n - made terra cotta in beau- tiful colors. www.seneca- Interceramic showed Structura glazed ceram- ic wall tile in a striated and h a m m e r e d look made in the Garland Texas plant. w w w. i n t e r ceramicusa. com Vitromex showed Navio glazed porcelain wood line with weath- ered surface and faded stenciled details. Florida Tile debuted its Thinner line at Coverings. It also showed this Earthstone HDP line pictured with a 40 minimum pre-con- sumer recycled content stunning high-definition digital printing and a trending stacked stone deco. In four colors with field tile in 12 x 12 12 x 24 and 18 x 18. 112 TileLetter May 2015 NEW PRODUCTS AlysEdwards debuted Siena por- celain with a subtle tone-on-tone tapestry look in four colors. www. Warmset by Penrod radiant heat- ing made its debut in the U.S. this year with a booth at Coverings. This new technology uses a radiant ribbon to give more heating surface to warm up 10 faster than heat- ing wire provide more efficiency and resist problems from nicks that come from using traditional heat- ing wires. Available in mesh mat spool and on a foil mat for floating floors. At The Tile Doctor Brad Clippard demonstrates new STAINMASTER grout what he calls a sixth genera- tion epoxy featuring colored quartz designed to eliminate haze. The grout can also be used as a mortar as well as a decorative grout for thin glass mosaics with 60 minutes open time. USG demonstrated its shower system with a fully functioning shower in its Coverings booth. The system includes Durock backer waterproofing membrane with a .06 perm rating and closed-cell pre-sloped tray that offers drain coupling for either ABS or PVC 114 TileLetter May 2015 NEW PRODUCTS tell them you saw it in pipes. Over 50 grates are available and trays can be custom ordered for unique size shower configura- tions with a 3-5 day turnaround. LATICRETEs Ed Metcalf l. with Arizona Tiles Bob Huarte and PERMACOLOR Select guy Daniel. Huarte has already ordered in the dispersible-pigment dry grout and is thrilled with the reduced space needed for inventory and ease of delivery for the lightweight Color Kits. Bill Russo at RTC Products with a new cutter. Russo was pleased with the traffic at the show and has been seeing sales volume slow- ly climbing since the recession. Onix a Tile of Spain manufac- turer makes glass mosaics using 98 recycled material from clear glass window panes. The company claims to be the only manufacturer making glass smalti hexagon tiles. N a t u c e r a Tile of Spain factory extrudes its tiles here giving the hexagon shape a three- dimensional t w i s t . w w w. Colorker upgraded its original industrial image to more closely reflect the higher-end residential customer it seeks. Shown from the Spanish factory is the new Mythos marble with granilla technology that lends an authentic shine to the tile. NEW PRODUCTS STN a Spanish factory debuted Merbau porcelain wood with a real- istic wood texture in the new 9 x 48 plank size. www.stncerami- Heritage from Tile of Spain man- ufacturer Tau has an encaustic hydraulic look in strong color- ful patterns or blacks whites and greys. In 18 x 18 and 24 x 24 formats. Levantina showed beautiful Cheyenne natural stone in a huge 73 x 115 size in leathered or polished finish. www.levantina. Petracer an Italian manufac- turer showed Rhombus which combines geo- metric glitter and thick grout lines to create a play of light and shadow for hospital- ity and residential settings.www. FAP a Ceramics of Italy factory offered Chevron Chic which emu- lates reclaimed wood in 3 x 24 planks four colors with a mix of effects within each colorway in each box for a random look. www. At Settecento the Italian factory stretched and elongated the hexa- gon in its Terrae line combining it with a plaster tex- ture. www. settecento. comen One of the emerging trends at the show was offering wood designs in both rustic and pol- ished finished. Noon planks at Mirage come in 8 x 48 planks recti- 116 TileLetter May 2015 NEW PRODUCTS tell them you saw it in fied in both natural and polished finish. www.mirage.iten ABK developed several technolog- ical innova- tions. First an auto-leveling tile shown combines a unique blend of materials and thick- ness to allow a 5050 offset when setting planks in addi- tion to the industry standard of 13 offset to avoid lippage. It can also be set as a floating floor for tem- porary installation. In addition the Italian factory which also produces the Ariana and Flaviker brands has developed the Wall Porcelain line which is a mix of porcelain and monoporosa body for a 7 mm thick lightweight material designed specifically for walls. It offers an easy-to-cut body larger sizes and thermal and a c o u s t i c installation. Ascot has developed the Game of Fifteen line which will s h ow c a s e 15 different artists in its tile line. The first is Keith Haring which is produced in collaboration with the Keith Haring Foundation. There are nine 8 x 8 tiles and four 8 x 24 Keith Haring designs in matte and glossy finishes and a mural made of 16 pieces of 8 x 8 tile. Two new lines of note from Del Conca USA are Cavalier pictured a wood look with a burnt textured aes- thetic in 8.5 x 40 planks a new size for the fac- tory and Due a 2 cm thick tile that is debuting in the U.S. for patios and walk- ways to extend the living area to the outdoors. www.delconca La Terre by Imola offers natural finish porcelain in 24 x 24 8 x 24 and a 10.2 x 12 hex. www. imolacerami- Alpha Professional Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .57 ARDEX Americas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .79 ARTO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23 Armaly Brands . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .97 Barwalt Tool Company. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .111 Bellota. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39 Beno J. Gundlach Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .82 Best Tile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .87 Blanke Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29 Ceramics of Italy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27 Ceramic Tool Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14 Custom Building Products . . . . . . . . . . . . . . . . . . . . . . . . . 120 - inside back cover Dal-Tile Corporation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 EDCO Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .92 Emser . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .107 Fila Chemicals USA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .108 FinPan Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53 83 Imola Ceramica . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .51 Innovis Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .85 Joseph Lundgren Consulting. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .78 KBRS Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .55 Lackmond Products Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35 LATICRETE International Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .center spread LATICRETE International Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21 43 109 LATICRETE University . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 MAPEI. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . inside front cover - page 1 MAPEI. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25 MK Diamond Products Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 MLT Systems. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .59 Marazzi USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 Mark E. Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .89 Master Wholesale. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62-63 MasterHeat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94-95 Merkrete Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .67 69 71 73 Miracle Sealants Abrasives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .99 NAC Products Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .93 Noble Company. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .65 OMG National . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30 Progress ProlesProdeso Heat System . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .72 Progress ProlesProleveling System . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .84 SGM Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Sawmaster Diamond Tools Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47 Schluter-Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .outside front and back cover Schluter-Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33 SlipDoctors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .105 Slip Grip . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .90 Slip Guard Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .66 Stabila Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .113 StonePeak Ceramics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18-19 TEC Installation Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45 TI-ProBoard. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .49 TexRite. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 The Dry Guy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .119 The Tile Doctor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .91 Tile Floor Care USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .77 Tile Council of North America . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .81 TileWare Products LLC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .75 University of Ceramic Tile and Stone. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .50 Wausau Tile Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37 wedi Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31 ADVERTISERS INDEX 118 TileLetter May 2015 wetsaw containment systems BACK IN BLACK NEW Cut wet. Stay dry. The Dry Guy. 1-866-633-0619 Now you can set up your wetsaw indoors next to your installation. Save steps save time work smart. Complete containment of cutting spray NO MESS April showers bring messy jobsites without the DryGuy Made in the U. S. A. FOR ULTIMATE PROTECTION AGAINST STAINS TRUST FUSION PRO . CUSTOMs unique single component formula installs quickly wont shade mottle or eforesce and delivers exceptional stain resistance without ever needing to be sealed. Accept no substitute. DOWNLOAD CUSTOMS MOBILE APP Unsurpassed Stain Resistance Never Needs Sealing Easy to Spread and Clean Ultimate Color Consistency Patented 8349068 8357238 8876966 Ask about Fusion Pro today 800-272-8786 Available at The Home Depot and tile distributors nationwide. 800-472-4588 Connect with us Made for TILE Schluter -DITRA Uncoupling membrane for tiled floors Ensures the lasting beauty and functionality of tiled oors Prevents the main cause of cracked tiles Waterproof to protect your suboor Lightweight alternative to cement backerboard Easy to handle and transport Cuts with utility knife or scissors no saws and no dust Quick and easy to install No-nonsense warranty Warm it up Schluter -DITRA-HEAT Electric oor warming system with integrated uncoupling