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NationalTileContractorsAssociationwww.tileletter.comMay2014ONTHECOVERSchluter-SystemsTilehowitchangedoneshowroomandoneplumbingdealerforeverQualiedLabor1000thCertiedTileInstallerThinTileaddsmajestytouniversityfaade MAPEIsShowerPerfectInstallationSystemscomposedofpre-slopedpanelsapatentedPVClineardrainandinnovativetime-savingcomponentsarecomplementedbyindustry-recognizedwaterproofingproducts.ShowerPerfectInstallationSystemscombinequickeasyinstallationwithcontractorlaborsavingsallowingjobsitefabricationtofitthesizingrequirementsofshowercompartments.Theinstallationsystemsareidealfortub-to-showerconversionsforcommerciallightcommercialandresidentialusesinhotelshospitalityfacilitiesinstitutionsdormitoriescondominiumsandsingle-familyresidences.FormoredetailsaboutShowerPerfectInstallationSystemsvisitwww.mapei.com.Perfectionisntalwayseasy...untilnow.New newsyouneedtoknowDedicatedtoeducationandindustryserviceFeatureStory30Inthisissue...40QualiedLaborCTEFannounces1000thCertiedTileInstaller46FiveStarContractorspotlightSyversonTileStoneSponsoredbyCustomBuildingProducts66ThinTileThintileaddsmajestytouniversityfaade74Schluter-SystemshoststrainingandeducationalseminarforNTCAmembersByBartA.Bettiga82HandbookHighlightsWhatsnewinthe2014HandbookfeaturestorySchluter-SystemsTilehowitchangedoneshowroomandoneplumbingdealerforeverbySeanGerolimatostechnicaldirectorSchluter-Systemstileletter.comONLINENOW78466840May20142TileLetterMay2014 CreativeConcreteExceptionallyItalian.InItalianNonsonosololepiastrellemeansItsnotjustaboutthetile.Inspiredbyour140yearoldartisancooperativewevebeenconnectingartindustryandservicewithahistoryofenvironmentalstewardshipandapassionfordesignonlyfoundinItaly.CooperativaCeramicadImolaNorthAmericaccimola.net305.513.0034VisitusatNeoCon78094 THEOFFICIALPUBLICATIONOFTHENATIONALTILECONTRACTORSASSOCIATIONBARTA.BETTIGApublisherbarttile-assn.comLESLEYA.GODDINeditorlesleytile-assn.comMICHELLECHAPMANartdirectoradvertisingsalesmichelletile-assn.comMARYSHAW-OLSONadvertisingsalesmarytile-assn.comMailingAddressP.O.Box13629JacksonMS39236U.S.A.ShippingAddress626LakelandEastDriveJacksonMS39232Tel601-939-2071Fax601-932-6117Websitewww.tileletter.comwww.tile-assn.comDepartments6Welcomenewmembers8NTCATileStoneWorkshopsschedule12Editorsletter16Presidentsletter20AsktheExpertsSponsoredbyLATICRETEInternationalInc.24BusinessTipNeverdropyourpricesagainHowtostopsellingonpriceByMarcWayshakSponsoredbyMAPEI54TechTalkWhymovementjointsandsealantsmustbeinstalledintileandstoneinstallationsByDonatoPompoCTCCSICDTMBACeramicTileandStoneConsultantsCTaSCUniversityofCeramicTileandStoneUofCTSSponsoredbyTECHBFullerConstructionProducts84NTCABenetsBox88FacesintheNews88IndustryNews98NewProducts102AdvertisersIndexTheNationalTileContractorsAssociationInc.isanequalopportunityassociationandseekstoincludequaliedindividualsandbusinessesinallphasesofitsactivities.TheNationalTileContractorsAssociationInc.doesnotdiscrimi-nateonthebasisofracecolorreligionagesexsexualorientationnationaloriginveteranstatusordisability.TheNationalTileContractorsAssociationInc.seeksopportunitiestoincludethesegroupsinitsprogramsandactivities.TILELETTEREDITORIALPOLICYTileLetteristheofcialpublicationoftheNationalTileContractorsAssociationInc.NTCA.TileLetterprovidesamediumforexpressingviewsandopinionswithoutapprovingdisapprovingorguaranteeingthevalidityoraccuracyofanydataclaimoropinionappearingunderabylineorobtainedorquotedfromanacknowledgedsource.StatementsoffactandopinionaremadeontheresponsibilityoftheauthorsaloneanddonotimplyanopinionorreecttheofcialpositionofNTCA.NTCAwouldnotbepossiblewith-outthededicatedserviceofourboardandcommitteemembersandregionalandstatedirectors.Meetthesededicatedvolunteersbyvisit-ingwww.tile-assn.comandclickingonAboutUs.Youcanalsondinfor-mationandacontinuallyupdatedlistofFiveStarContractorsatwww.tile-assn.comclickonFindaTileContractororConsultant.4TileLetterMay2014 ThesemembersrecentlyjoinedNTCAPleasetaketheopportunitytowelcomethoseinyourregiontotheNTCAfamilyWelcomenewmembersCONTRACTORMEMBERSCincinnatiMosaicInc.NickRusche513-271-2125CincinnatiOHnickthwinston.comG.E.S.CustomRemodelGeorgeE.Sanford865-805-5714KnoxvilleTNeddieeddiesanford.comKolmarDevelopmentDanielFlores575-993-2764LasCrucesNMdankolmarinc.comDISTRIBUTORMEMBERVentureTileStoneJoeCardoni908-810-7377UnionNJinfoventurestoneandtile.comForinformationaboutjoiningNTCAvisitthewebsiteatwww.tile-assn.comcontactJimOlsonat601-939-2071oremailhimatjimtile-assn.comQualityProductsSince1927TileSettingToolsfortheProfessionalBenoJ.GundlachCompany211North21stStreetP.O.Box544BellevilleIL62222U.S.A.TEL618233-1781FAX618233-3636www.benojgundlachco.comHorseshoeTileSpacersGreatforwalltileinstallationsTheseHorseshoeTileSpacersarepreci-sioninjectionmoldedforaccurateevenlyspacedgroutjoints.Suitableforusewithalltypesoftileinstallationsregardlessoftilethicknessorlayoutpattern.Thedesignmakesthemeasytograspforplacingandremoving.Theywontcrushorcompressinverticalinstallationsofheavylargeformattiles.Thenon-tapereddesignassuresthesespacersstayinplaceandwontbepushedoutofwalltileinstallations.Mortarwillnotloadupinthesespacerslikehollowbackedspacers.Theyarecolorcodedforeasysizeidentificationandcanbereusedmanytimes.Availableinbagsof100eachorbulkboxesof500each.MadeintheU.S.A.6TileLetterMay2014 CERAMICPORCELAINGLASSMETALNATURALSTONEQUARTZ2014Dal-TileCorporationSIMPLEYETSOVERYFARFROMORDINARYWithacleanminimalisticdesignthatcantbeignoredValorbyDaltileisamustforyournextresidentialorcommercialproject.Createdwithacontemporarynaturalstonelookinminditswellsuitedforhightrafcareaswherebeautyanddurabilityareamust.FormoreinformationonValororanyotherDaltileproductsvisitdaltile.com.PhotofeaturesGallantGrayin24x24.ADivisionofMohawkIndustries NTCATileStoneWorkshopspresentedbyGeraldSloanMichaelWhistlerJUNE10Daltile2918WaldenAve.Ste.200BuffaloNY716-684-2336BrianSchmittbrian.schmittdaltile.comJUNE11Daltile3450WintonPlaceSpace15RochesterNY585-292-0870SimonTurnersimon.turnerdaltile.comJUNE17Daltile620BostonTurnpikeRoadWorchesterMA508-842-4145RobNardozzirob.nardozzidaltile.comJUNE18Daltile80-BCommerceWayBostonMA781-932-6622RobWessonrob.wessondaltile.comJUNE24Daltile4NabbyRoadDanburyCT203-207-0100DonWatkinsdon.watkinsdaltile.comJUNE26Daltile104ParkwayViewDrivePittsburghPA412-787-2040JULY8Daltile4416-121stStreetDesMoinesIA515-252-0212DanDreydan.dreydaltile.comJULY9Daltile7600SouthGrandSt.Ste1BurrRidgeIL630-789-1400ChuckLoosechuck.loosedaltile.comNTCAsTileStoneWorkshopsareagreatopportunitytostayabreastofthelatesttechniquesandsystemsfortileandstoneinstallation.WorkshopsnowincludeinformationonthemanychangesintheTCNAHandbookforCeramicGlassandStoneTileInstallationlivedemonstrationsandanopenforumateveryevent.Visitwww.tile-assn.comforaworkshopscheduleorcheckeachissueofTileLetterforupcomingeventsinyourarea.8TileLetterMay2014 www.metroceramics.comwww.nacproducts.comThankyouforyoursponsorshipoftheNTCATileStoneWorkshops.JULY15Daltile15380W101stTerraceKansasCityKS913-599-2987SteveAdinolfsteve.adinolfdaltile.comJULY16Daltile3121MelcatDriveSuiteAOklahomaCityOK405-685-3526KentThomaskent.thomasdaltile.comJULY22Daltile6395CorporateCenterColoradoSpringsCO719-260-7000DonnieBoothdonnie.boothdaltile.comJULY23Daltile2930NorthAvenueSuiteCGrandJunctionCO970-241-9418CoreyGascoignecorey.gascoignedaltile.comTileLetterMay20149 ThankyouforyourPremiumSponsorshipoftheNTCATileStoneWorkshops.ThankyouforyourPremiumSponsorshipoftheNTCATileStoneWorkshops.www.dewalt.comwww.laticrete.com10TileLetterMay2014 www.mkdiamond.comDesignedfoeasyandpecisepofilemillingofileganiemableandsonemaeialAdjsableheadallowspofilingmaeialspo1-14hickEasyocleanhemoplasicwaepanCasalminmconolheadwiheasyoadjsdephandlocaionconolsPowde-coaedheavyseelconscionMK-SafeswichpevenspofilefombeingopeaedwhenlockingkeyisemovedHeavy-dymoodesignfoeliabiliyCompleeangeofsandadpofileshapesavailableWaepmpandMK-400BDB38adispofilingdiamondoolincldedOne-yealimiedwaanyPa170565MK-EZPROFILERFEAturESViewtheEZ-Profilerinaction.ScantheQRCodewithyoursmartphoneforaccesstothevideo.PatentPendingTheMK-EZProlerwasdesignedforshapingtilegranitemarbleandstone.Itislightweightandportableforeasytransportationmakingitperfectforonsiteproling.Thepowerfulhigh-torquemotoroffers1-14horsepower.MADEINuSAPhone1.800.421.5830mkdiamond.comAnAmericanfamilyownedcompanysince1868.NEW Ittakesavillagetomakeanindustry.ActuallythatswhatanindustryisisntitAvillageorcommu-nityofpeoplewhocometogethertomutuallysupporteachotherwithproductsandservicesandreachouttothosewhocanbenetfromwhattheyhavetooffera.k.acustomersorclients.OnethingthatstrikesmeaboutthetileandstonevillageofwhichIamapartisthetremendousdedica-tionofitsmembers.Ithinkwetakethisforgrantedwhenweareinthethickofaprojectoradeadline.ButwhenIviewthecontributionstothisissueIseeacollectionofdedi-catedindividualssharingtechnicalexpertisesendingstoriesaboutthehistoryoftheirbusinessockingtoNTCATileStoneWorkshopsorEDITORSLETTERLesleyA.GoddinIndividualcommitmenttoagroupeffortthatiswhatmakesateamworkacompanyworkasocietyworkacivilizationwork.VinceLombardiAlittlegoesalonglongway.Improvesthematerialsresistancetodirtcausedbytrafc.Protectsthematerialagainstwateryoroilystains.Facilitatescleaningofthesurfaces.FILAsqualityandperformancecanbemeasuredinsquaremetresFILAoffersawiderangeofhighperformanceproductsforeverysurfacetreatmentstage.FILAsRDdepartmentisconstantlyworkingwithnewsolutionsandnewtechnologyforafastermoreeco-friendlytreatment.NEWFILASTOPDIRT12TileLetterMay2014 goingtheextramiletomakethemanevenmorememorableeventbeingwillingtotesttheirskillsasaCertifedTileInstallerandthoseCTEFandindustryfolkswhoadmin-isterhostandsponsorthetestsandpubliciststhatworkdiligentlytogetnewsabouttheircompaniesintothemedia.Alltheseeffortsworkingtogethermakeourindustryamost-ly-very-smoothlyrunningmachineSomethingelsethatisntinthisissue-butwillbenextmontharetheCoveringsInstallationDesignAwardswinners.Ivespentthelasttwoweeksreviewingthewinnersanddevelopingtheawardspre-sentation.AndIamstruckbythepartnershipandinterdependenceofallplayersofeachprojectinvest-ingtheirbesteffortstomaketheirprojectsshine.Imalsostruckbythewillingnessandhelpofevery-oneinvolvedinrecognizingtheseprojectstheentrantsthemselvesthesponsorsoftheCIDAwardspro-gramandofcoursetheNationalTradeProductionsteammemberswhoculledandorganizedtheentriesforthejudgesthanksfortheireffortsaswellandthensentthewinnerstometocreatethepre-sentation.Nexttimeyouhaveamomenttoponderthinkaboutallthepeoplewhoparticipateinmakingthistileandstonevillageandyourjobsgreatdesignersofproductsandprojectssuppliersdeliverypeopleyourcrewsandforemenvisionarycompanyownersandleadersyourassociationandthevolunteersthatmakeitsuchaviableandimportantforceinthisindustry.Thelistisend-less.AndthoughitsnotNovembertakeamomenttogivethanksforallthesepeoplepartsandpiecesthathelpyoudowhatyoudoandforyourveryowngiftsskillsexpertiseandvisionthatmakeyouanimpor-tantcontributoraswell.GodblessLesleylesleytile-assn.comEDITORSLETTER14TileLetterMay2014 SpringhassprunghereinMichiganOurstaffandIarelook-ingforwardtoasummerlledwithlocalworkandsummeractivitiesaroundthecamprenexttothelake.Sincetheeconomicslow-downwehavebeenworkingharderjusttokeepthelightsonandourbusinesssolvent.Lastyearwasarstforustoshowasustain-ableprotandthisyearistherstwehaveenoughbusinesstoworkclosetohome.IamdenitelyreadytodosomelivingthisyearRecentlyIwasfortunateenoughtobeapartoftheNTCAFiveStarConferenceheldatCrossvilleInc.inCrossvilleTenn.Theagendaconsistedofdiscus-sionsonthinporcelainpanelsSurecladPorcelainStoneventi-latedfaadesHydrotecthybridphotocatalystcoatingtechnologymarketingandgeneralbusinessalltiedtogetherwithalittlefunattheendofthethree-dayevent.Thosewhoattendeddenitelytookadvantageofthefun.Mytake-awayfromtheweek-endisthatifyouplantostayrelevantinthetilebusinessyouaregoingtohavetoinvestintrain-ingpeopledevelopingprocessespurchasingspecializedtoolingandpartneringwiththebusinesssegmentthatyoufeelcomfortablesupporting.Withallofthesenewmanufac-turingdevelopmentsonethingisforsurethetilebusinessyoureinvolvedwithtodayisnotyourfatherstilebusinessanymoreOpportunityisknockingonthedoorsofexistingcontractorswill-ingtostepforwardandlearntobethemostqualiedandexperi-encedcontractor.Allofthischangewilltaketimeandenergytosup-portandourindustryislookingforyoutostepuptothechallenge.Qualiedlaborspecicationsarebeingwrittenforprojectsbidbytilecontractorstoday.Ifyouwanttobeprequaliedforthisworkyoumustgetinvolvedtrainandcertifyyourstaff.DanWelchPresidentNTCAdanwwelchtile.comPRESIDENTSLETTERDanielJ.Welch16TileLetterMay2014 MAKETHERITECHOICEwww.texrite.comFORYOURINSTALLATIONATALLLEVELS.PRODUCTSTHATAPPLYEASIERBONDBETTERANDLASTLONGER. PatentPending ASKTHEEXPERTSQUESTIONIamgettingreadytodoagood-sizedtilejobatourofcesandhaveaquestionthatIhavereceivedcontradictinganswersonfromvarioustilecontractorsdoplasticleave-inspacerscrackthegroutwithtemperaturechangesSomeofthecommentsIhavegottenfromdifferenttilecontractorshavebeen1.Eventuallyplasticspacerswillcrackthegrout.2.Iwouldneverleaveaplasticspacerinatilejobleave-inornot.3.IhaveleftplasticspacersinonatilejobandtheydonotcrackthegroutatleastnotintherstyearthatIguaranteemywork.CanyoutellmewhattherealtruthisThankyouforyourimmediateattention.ANSWERLeavingspacersinatilejobhascausedmanyfailures.Crackingofgroutatthespacerisonepossibil-itybutthehigherriskliesinthecolorthatthegroutcuresatthespacer.Cementitiousgroutneedsauniformdepthandwidthinjointswhilecuringotherwiseyouendupwithdifferentcolorsatthinnerversusthickerareasofgrout.FortherelativelytinyamountoftimeittakestoremovespacersfromajobwhysubjectyourselfandyourclienttothoserisksMyadvicealwaysremovespacers.MichaelWhistlertechnicalconsultantNTCApresenterQUESTIONIamaprojectmanagerofaschoolfacility.Iaminthemiddleofdevelopingsomedesignstan-dardsandcameupwithsomequestionsforceramictile.Canyouhelpmeoutwiththefollowingquestions1.Existingstandardsaskedforthreecoatsofpenetratingsealerwithstandardgrout.Ifwespecifyforepoxygroutdowestillneedthesealer2.Howdoespenetratingsealerwithstandardgroutcomparewithepoxygroutonlifecycle3.IfepoxygroutisbetterwouldwestillneedtowaterprooforuseasealerontheinstallationDoesthesealeralsoprotectthetilesfromstainingFortheschoolsbenetshouldwespecifyepoxygroutandsealerWouldthatberedundantSponsoredby20TileLetterMay2014 ANSWER1.No.Epoxyisverydenseelim-inatingtheneedforsealer.2.DependingontrafccleaningandmaintenancepracticesandUVexposurepenetratingsealersneedtoberenewedonacon-sistentbasis.Aslongasepoxygroutisnotdamagedbycleaningandmaintenancepracticesepoxyshouldlasttheentirelifecycleofthetileworkwithouttheneedforsealing.3.Neithergroutinclud-ingepoxyorsealersarewater-proof.Ifyouneedwaterproongitneedstobeincorporatedintoyourinstallationbeneaththetile.Seethe2013TCNAHandbookforCeramicGlassandStoneTileInstallationforrelevantmethods.Itisavailableonourwebsitewww.tile-assn.comforsaleorcontactaNTCAmembernearyoualsoonourwebsiteinFindaContractortab.Dependingonthetypeoftileapenetratingsealercanhelpwithstainresistance.Sealersaredesignedtoallowthepassageofmoistureinbothdirectionsandaremoretoslowdownstainingthantocreateastainproofsur-face.Regularcleaningandmain-tenancearestillrequired.ApH-neutralcleanerwithagoodcleanwaterrinseworkswellwitheithersystem.MichaelWhistlertechnicalconsultantNTCApresenterLATICRETENXTTMsubstrateprepara-tionproductshavebeenformulatedusingstate-of-the-arttechnologyandprovideworld-classperformanceforavarietyofapplicationsincludingself-levelingunderlaymentspatch-ingandskimcoatingproducts.NXTLevelandLevelPlusrapidver-sionarebothcement-basedfree-owingself-levelingunderlaymentsforuseinlevelinginteriorsubstrates.Withsuperiorcompressivestrengththeseformulasproduceaatsmoothandhardsurfacefortheinstallationofnishedooring.NXTPrimerisaconcentratedprimerbroomrollerorsprayappliedforuseinprepar-ingsubstratestoreceiveNXTself-levelingunderlayments.NXTSkimafast-dryingself-levelingunderlaymentdesignedforskim-coatingisidealforsmoothingandlevelingpriortotheapplicationofoorcoveringsandcanbeappliedfromskimdepthto1.NXTPatchisapremiumqualityfast-dryingself-levelingunderlaymentpatchdesignedforinteriorandexte-riorapplicationsexcellentfordeepllsfrom181-12.www.laticrete.comTileLetterMay201421 ComposedoflowVOCmodiedelastomericcopolymersMerkretesload-bearingwaterproongandcrackisolationmembranesofferexcellentelongationpropertiesandintegratedantimicrobialingredientsformoldandmildewresistance.HYDROGUARDSP-1WHENTIMEISCRITICALHYDROGUARDSP-1ANDFRACTUREGUARDFDARETHEANSWERSWHENTIMEISCRITICALHYDROGUARDSP-1ANDFRACTUREGUARDFDARETHEANSWERSFRACTUREGUARDFDMOREINFOMOREINFOMOREINFOuCrackIsolationupto18uTilesamedayuFastdryingformulauDriesin2-4hoursuEasytouseuExceedsANSIA118.10andA118.12AvaiableatandothernedealersNationwide. DESIGNEDTOPROTECTYOURFLOORINGINVESTMENTHYDROGUARD1ANDFRACTUREGUARD7000DESIGNEDTOPROTECTYOURFLOORINGINVESTMENTHYDROGUARD1ANDFRACTUREGUARD7000HYDROGUARD1FRACTUREGUARD7000MOREINFOVIEWVIDEOmerkrete.com866-516-0061InstalledinaliquidstateHydroGuardmembranesare100waterproofandlimitthetransferofsubstratecrackstothenishedceramicorstonetilesurface.HydroGuardandFractureGuardproductsarethemostrecognizedandrespectedwaterproofandcrackisolationmembranesolutionsinthetileandstoneindustrytoday.uFirsttoprovidecrackisolationupto38inaliquidappliedformatuUltra-exibleuInstallsquicklyuExceedsANSIA118.12uWaterproofandcrackisolationupto18uInteriororexteriorapplicationsuMoldandmildewresistantWithreinforcingfabric. sponsoredbyBUSINESSTIPIwasrecentlyatLordTaylorwithaclosefriendofminewhenshehelduptwopairsofhigh-heeledshoes.Bothpairswereblackappearedsimilarandlookedprettytome.Whatdoyouthinkeachpairofshoescostssheasked.WellthisisaniceplacesoImguessingthattheybothcostabout150Ireplied.Shesmiledatmeasifshewerewatchingapuppyhopelesslybark-ingatthemoon.Actuallythispairshesaidholdinguptheshoesinherlefthandcosts110.IwascloseIsaiddefensively.Butthenshecontinued.Nowthispairshesaidholdinguptheshoesinherrighthandcosts650.WhatButtheylooksosimi-larIexclaimedinsurprise.UponfurtherreectionIbegantoseetheparallelsthatwomensshoeshavewithsellingonpriceversusvalueProductsorservicesthatarefundamentallythesamecansellfordrasticallydifferentprices.Italldependsonthewaytheyresold.Letmeintroduceyoutotwosales-peopleDonandLiz.Bothhavebeensellingbathroomaccessoriesfor20years.Howevertheyeachsellinacompletelydifferentway.Donisallaboutprice.HellwalkintoaprospectsofceandsayIseethatyoureworkingwithGroheandIcanshowyouhowyoucansave50byworkingwithmeinsteadLizontheotherhandisallaboutsellingonvalue.Shellwalkintoaprospectsofceandbeginacon-versationbysayingIreallyappre-ciateyourinvitingmeintoday.IwanttotellyouupfrontthatifyouarelookingforthelowestpricesImnotyourgal.Mygoalistohelpmyclientscreateabathroomthatwowsvisitors.DoesitmakesenseforustocontinuetalkingBothapproachesleadtosalesbutthedifferenceintheaveragetrans-actionsizeandprotabilityisnightandday.Lizwinsandshewinsbig.IfyouredeterminedtosellonNeverdropyourpricesagainHowtostopsellingonpriceByMarcWayshak24TileLetterMay2014 pricelikeDonthenyoushouldstopreadingthisnow.HoweverifyoureopentosellingonvaluelikeLizthenstaywithmeHerearefourwaystostopsellingonprice1.StopbeingavendorDonisavendortohiscustomerswhileLizisastrategicpartnertoherclients.Getawayfromjustbeinganothervendorofferingthebestprice.Insteadfocusonhowyoucanhelpprovidemassivevaluetoyourclients.Theprospectsthatjustwantthebestpricearenotwhoyouwanttoworkwith.Atleast60ofprospectswantsomethingmorethanjustthebestprice.Targetthosefolks.2.BedistinctBothoftheshoesmyfriendshowedmeappearedtobesimilarbutonehadaverydistinctbrandwhiletheotherwasessentiallyno-named.Youdontneedadvertisingtobedis-tinctyourapproachtosellingcanbewhatmakesyoustandout.WhileDonsapproachwasprettycheesyandpredictableLizwasboldandtotallydistinctfromwhattheprospecttypicallyexpe-riences.Immediatelythepros-pectisintriguedtounderstandmoreaboutwhyLizisntthecheapest.Everyoneknowsthattheygetwhattheypayforsoletthemexperiencethebest.3.Createvalueinyourconversa-tionEveryqualiedprospecthaschallengesthatyoucansolve.ForexampleinthecaseofLizMAPEIFlexcolorCQaprofessional-classready-to-usegroutisformulatedforuseincommercialandresiden-tialinteriorexterioroorsandwalls.Thereisnoneedtoaddwaterortomixandnosealerisrequired.Stainresistanceandchemicalresis-tancearesuperiorattributesofMAPEIFlexcolorCQ.MAPEIFlexcolorCQrepre-sentsanext-generationgroutthathasbeendesignedtopro-videuncompromisedcleanabil-itywhilemaintainingcolorcon-sistency.Itcurestoahardnishthatallowslightfoottrafcinjust24hourswithheavyfoottrafcacceptableintwotothreedays.TheabrasionresistanceofMAPEIFlexcolorCQisratedasthehighestperformeronthemarketinthiscategoryofgrouts.AvailableinpackagingsizesofoneandtwoU.S.gallons.379and757LMAPEIFlexcolorCQcomesin26designercolors.www.mapei.com.TileLetterMay201425 herqualiedprospectmightbeadeveloperthathasusedcheapbathroomaccessoriesinthepastonlytondthattheyfrequentlybreakandneedtobereplacedafteronlyayear.BylearningabouttheprospectsexperienceandhowmuchthatcosthiminlostrevenuesLiziscreatingtre-mendousvalueforherproductsbeforesheevershowshimherproductline.4.PileitonGoodprospectsarewillingtopaymorewhentheybelievetheyaregettingtremen-dousvalue.Thismeansthatinordertocreatethatvalueyoumustthinkintermsofsellingsolu-tionsandpackages.ForexampleLiznotonlysellsbathroomacces-soriesbutshealsoofferscustomdesignandassistancewithactu-allyinstallingtheaccessoriesinordertoensurethattheylastformanyyears.Thisperceivedaddedvalueallowshertochargeahigh-erpricethanDoncouldeverimaginecharging.Howcanyouaddadditionalproductsorservic-estoyourofferingtoincreasetheperceivedvalueofyourproductorserviceSellingonpriceisnevertheonlyoptionforacompany.Byfollowingthesefourstepsandthinkingcre-ativelyabouthowtoincreaseyourvalueintheeyesoftheclientyoursalesizewillincreasedramatically.MarcWayshakwww.marcwayshak.comisasalesstrategistwhocre-atedtheGamePlanSellingSystem.HeistheauthoroftwobooksonsalesandleadershipincludinghislatestbookGamePlanSellinghttpamzn.to15MdhA9andaregularonlinecon-tributortoEntrepreneurMagazineandtheHufngtonPostBusinesssection.GethisfreeeBookon25TipstoCrushYourSalesGoalathttpgameplanselling.com.TwitterMarcWayshakBUSINESSTIP26TileLetterMay2014 NewMAPEIFlexcolorCQtargetsyourgroutproblemscallbacksmixingcrackingsealingstainingeforescenceMAPEIFlexcolorCQisformulatedwiththelatestinnovationinquartzaggregatewhichensurescolorconsistencyeaseofcleanabilityandimprovedworkability.Thenext-generationformulawillgiveyouushjointsandincorporatesDropEffecttechnologywhichhelpspreventmoststains.Thisprofessional-gradeready-to-usespecialtygroutwasmadeforprecisioncommercialandresidentialinstallations.Availablein26designercolorsand2packagingsizes12gallons.Yourreputationreliesonbeingpreciseeverytime.TrustthenewMAPEIFlexcolorCQReady-to-UseGroutwithColor-CoatedQuartz 800938-7925-OPEN7DAYSAWEEKSeOUR22000SQ.FT.SHOWROOMISLOCATEDAT520S.FrontStreet-SeattleWA98108MasterWholesaleisanauthorizedreselleroftheseandmanymorequalitybrandsPrecisionSuperWedgesBarwaltPrecisionwedgesaremadeofspeciallyformulatedrubberwithgripperbuiltinforeasyremoval.Bag2.98Jar6.98PascoPre-FabCornersNomorecornerfolds.Easiertoinstallandmakesabetterjoint.7.80-8.16NobleShowerNichesPreformedwaterproofnichesmadefromextrudedpolystyreneXPSandcoatedwithacrylicpolymernishthatarereadytotile.AdhesivescurbsanddrainsfromNoblealsoavailable.WideCombo75.95Square73.22Peaked72.95SoapNiche57.65NarrowCombo60.00MasterHeat120vinFloorHeatingWireKitsMasterHeatWireisasimpleeconomicalwaytowarmoorsandprovideyearsoflastingcomfort.Warmallkindsofoorcoveringsincludingceramictilestonewoodlaminatesvinylandcarpet.Ourwirekitsareavailableinsizesfrom10sfupto150sfperkitin120.240v.Componentsavailableindividually.AllinstallationproductsincludeRadiantPositioningMatsacces-soriestoolsandcementproductsavailableonourwebsite.10sf242.00upto150sf776.02LinearLevelers10022.10TLevelers10037.70CrossLevelers10037.70PommelCaps5065.00ProlevelingSystemisarevolutionaryandinnovativelevelingsystemwhenlayingmediumandlargematerialswithathicknessbetween2mmand40mm.ReuseableCaps200198.00Straps500125.00StandardToolGun51.45ErgonomicPerformanceGun198.00The2-piecesystemthatvirtuallyeliminateslippageonoorsandwallsduringtileinstallation. DewaltXP410TileBladeLonglifeandchipfreecuttinginahighqualitytileblade.Greatforhighpowertilesaws.49.50MWITop-NotchTrowelsProfessionalstainlesssteeltrowelswithcomfort-griphandle.VarioussquareVUnotchversions.6.49RockMasterDeluxeDryPolishingKitDiteqTeqGrind4variablespeedKorean-madegrinder7pc.RockMasterDryE-PadSet50-30004velcropadholdertoolboxeyeandearprotectionandDVD.159.00ONLINEWWW.MASTERWHOLESALE.COMMostproductsshipforfreeonordersover49vingprofessionalsintheheartofSeattlesGeorgetownindustrialdistrictsince1993EMILUSATSALESMASTERWHOLESALE.COMSEATTLEAREA206767-6771TroxellLeatherHeadXLProfessionalKneePadsBestcomfortanddurabilityinasoftkneepad.39.00MarshalltownPremierLineNotchedTrowels11x4.5Professionaltrowels16differentnotchsizes.MadeinUSA.14.95Superior3TileCutterTheoriginalSuperior3Pianoboardtilecutteriscapableofcuttingtilesupto16.139.00RockMasterProfessionalWetPolishingKitFlexLW1503Professional4German-madewetpolisher8pc.RockMasterWetE-PadSet50-3000Buff4velcropadholderhoseconnecttoolboxandDVD332.00IshiiBigClinkerTileCuttersSpringloadedbaseandtheirlowcurvedhandledesignfordeepscoreswithminimaleffort.Theylastareeasytouseandproducecleansmoothcuts.Theindustrystandard.22-34199.0025-12219.00DiteqTileWhiskTIleSawHighperformanceexcellentqualityKoreanmade4.5tilesaw.1200wmotor.Comeswithblade.39.00 etailspacesandshow-roomsaredemandingenvironmentsforoorcoveringmaterialsthatmakearstandlast-ingimpression.Therearehightraf-clevelscleaningrequirementsandexpectationsforlong-termdurabilitywithminimalmainte-nance.Thisarticletakesalookbackathowoneplumbingdealerchoseceramictileastheoorcoveringforhisbusyshowroomandhowthischoiceultimatelychangedhisbusiness.AirdDorrancewasfoundedin1960inupstateNewYorkbyAirdandBarbaraDorranceasaplumb-ingheatingandindustrialsuppliesdealer.ThecouplessonFrankandhiswifeSheilabecamepartown-ersinthefamilybusinessin1995.Thecompanyremainedfamily-owneduntil2010whenitwassoldtoVPSupplyCorpawholesalerspecializinginplumbingHVACrenewableenergyandkitchenproducts.AirdDorranceremainsadivisionofVPSupplyCorpwithshowroomsnearPlattsburghN.Y.andAlbanyN.Y.TheseshowroomsFEATURESTORYTilehowitchangedoneshowroomandoneplumbingdealerforeverRBySeanGerolimatostechnicaldirectorSchluter-Systems30TileLetterMay2014 www.schluter.com800-472-4588ConnectwithusSchluter-DITRAUncouplingmembranefortiledfloorsEnsuresthelastingbeautyandfunctionalityoftiledoorsPreventsthemaincauseofcrackedtilesWaterprooftoprotectyoursuboorLightweightalternativetocementbackerboardEasytohandleandtransportCutswithutilityknifeorscissorsnosawsandnodustQuickandeasytoinstallNo-nonsensewarrantyMadeforTILETheSchluter-DITRAInstallationHandbookisyourcomprehensiveresourcefortileinstallationsovervarioussubstrates.Contactustoobtainyourfreecopy FEATURESTORYSchluter-Systemstransformingshowroomspresentexcellentexamplesofthehowtheuseofceramictileandappropriateinstallationsystemsofferclearadvantagesoverothercoverings.ThetruevalueofceramicoorsoverothersurfacesWhenthecompanywasbuildingtheirrstKohlerpremiershow-roomin2003acombinationofexperiencesledFranktoselectceramictileastheoorcover-ing.TheoorsintheirpreviousspacehadbeencoveredwithvinylcompositiontileVCTandtheyrequiredperiodicmaintenance.Overthecourseofmonthssandtrackedinfromtheoutsidewouldbegroundintotheoornishrevealingtrafcpat-terns.Thusdisplaysintheshowroomhadtobemovedandtheprocessofstrippingandsealingpolishingwouldberepeated.Inadditiontothedisruptionofstoreoperationsandinconveniencetocustomersthisperi-odicmaintenancealsoincreasedthecostoftheooring.Accordingtoastudyperformedbycon-structioncostcon-sultingrmScharf-Godfreyandpub-lishedbytheTileCouncilofNorthAmericaTCNAtheinstalledcostofVCTisapproxi-matelyhalfthatofceramictilebutthelongerexpectedlifespanofaceramictileoorandlimitedmain-tenancerequirementsresultinalowerlifecyclecostforceramictile.Thenewshowroomwastobe4000sq.ft.ofopenspacetoprovideexibilityinsettingupproductdisplaysvignettesetc.Theoorstructureconsistedofsteeldeckingwitha4thickconcretetoppingwithhydronicradiantheatingtubesembedded.Althoughtheoorwasdesignedandconstructedtomeetbuild-ingcoderequirementsdeectionandvibrationofthestructurewereexpectedaswellasincreasedProperly-placedmovementjoints-hereflledwithDILEXmovementjointprofles-helpensuretheoorstayscrack-freeandarevirtuallyindistinguishablefromgroutjointsintheoor.32TileLetterMay2014 ITSTHELASTTOOLUSEDWHYNOTUSETHEBESTItsthebestspongewehaveeverused.TerryMorrisonGroundZeroFlooringOakleyUtahSince1968WehavegottenmorecomplimentsonthequalityofArmalyProPlusgroutingspongesthananyotherspongewehaveevercarried.EricBarnhillContractSalesSanDiegoMarbleTileSanDiegoCaliforniaWeareveryimpressedwithhowwelltheArmalyProPlusgroutingspongeworksrightoutofthepackage.Itseasytouseandleavesnicefullgroutjoints.Italsopicksupmoregroutresiduesavingalotoftimeonthesecondwashwhichmakespolishingfasterandeasier.OnbehalfoftheapprenticesWayneMcAdamsCoordinatorJointApprenticeshipCommitteeLocal18TileMarbleTerrazzoInternationalUnionofBricklayersAlliedCraftworkersFromthetimeofgroutingwithArmalynaturalspongestoourArmalyProPlusHDQgroutingspongesoftodayourproductshavestoodthetestoftimeforover100years.2010ArmalyBrands.ArmalyProPlusVac-U-PakandtheGREENcoloroftheEpoxyGroutWipearetrademarksofArmalyBrands.1-800-772-1222VisitWheretoBuyatwww.armalybrands.com expansionandcontractionwiththeoperationoftheheatingsys-tem.FrankhadpreviouslyworkedwithSchluter-Systemswhencon-sultingonahydronicradiantoorheatingsysteminstallationatthecompanysoriginalofcebuildinginPlattsburghandknewitwasimportanttotakethesefactorsintoaccountwhendesigningtheoor-coveringassembly.PlanningforexpansionandcontractionBasedonthisexperienceheselectedanuncouplingmembraneSchluter-DITRAasthetileunder-layment.Uncouplingmembranesaregeometricallyconguredtoprovideexibilityattheinterfacebetweenthesubstrateandthetilecoveringandthetransferofmove-mentstresses.ThisallowedtheThetiledfoorintheshowroomhasbecomeasalestooltohelpexplaintilefoorinstal-lationandultimatelytosellmoretile.FEATURESTORYSchluter-Systemstransformingshowrooms34TileLetterMay2014 yourneighborsarentthatLOUDWithSuperSAM125SuperSAM125SoundAbatementMembraneSuperSAM125isapremium125milself-adheringsounddeadeningsheetmembraneforuseover6or8concreteslabswithoutasoundratedceilingassembly.SuperSAM125meetsandexceedsaratingof50forSTCairbornesoundandIICimpactsoundwhilealsoprovidingcrackisolationupto38andwaterproongprotectionwhenusedunderstoneceramicorporcelaintileandwood.Scanformoreinformation800-633-4622www.nacproducts.com suspendedheatedconcreteoortomovewithoutdamagingthetileassembly.Italsohelpedpreventashrinkagecrackstillvisibleinthemechanicalroomwheretheoorisntcoveredfromtransferringtothetileorgrout.Thespacecreatedontheundersideofthesemem-branescanalsoallowheattotrans-ferlaterallywhichpromotesevenheatdistributionbetweenhydronicheatingtubesearlyintheheatingcycle.Tileunderlaymentsincludinguncouplingmembranesarenotasubstituteformove-mentjoints.Movementjointsareanessen-tialcomponentofanytileassembly.Tileandgroutarerigidmate-rialsthatexpandandcontractwithchangesintemperaturehumid-ityandloading.Iftheyarenotallowedtodosofreelybyprovidingfreespaceattheperim-eterandreplacinggroutjointswithexibleseal-antatregularintervalsstresswillbuildupinthecovering.Thisgreat-lyincreasestheriskofcrackinganddelamina-tionofthetileandgrout.TheTCNAHandbookforCeramicGlassandStoneTileInstallationincludescomprehensiveguidelinesformovementjointsMethodEJ171.Forthisproj-ectFrankselectedprefabricatedSchluter-DILEXmovementjointprofles.Thejointswereplacedatoor-to-walltransitionsandwithinthetilefeld.Minimizingshrinkagestressesinfast-trackconstructionWhenthetimecamein2006tobuildanevenlargershowroominUseofanuncouplingmembranepreventedthisshrink-agecrackexposedinthemechanicalroomfromtransferringthroughthetileandgroutinthepublicareasoftheshowroom.FEATURESTORYSchluter-Systemstransformingshowrooms36TileLetterMay2014 DuoHooksillustratedHooksSeeourcompletelineofOrganizaonAssistproducts.BasketsHooksTowelBarsGrabBarsFootPropsDotheyknowImatileindustryproductOhYeah BallstonLakeN.Y.FrankintendedtoreplicatethesuccessenjoyedattheirPlattsburghfacility.Thesituationwasdifferentinsofarthattherewasanexistingconcreteslabongradeandtheconstructionschedulewasonafasttrack.Thustheplanwasmodiedtoincludethehydronicradiantheatingtubesinapouredunderlayment.AgainowingtoFranksexperiencecon-sultingontheSchluter-SystemsofcebuildingtherststepwastoplacetheSchluter-BEKOTECmodularscreedsystemoverthesuboor.ThestuddedEPSfoampanelsprovidedthermalinsulationovertheconcreteslabameanstoanchorthehydronictubeswithoutfastenersandeliminatedtheneedforwirereinforcementandmove-mentjointsinthescreed.Thelastbenetispossiblebecausemicro-cracksforminthescreedbetweentheweakpointscre-atedbythestudsineffectcreatingaseriesofsmallerscreedsacrosstheoor.Inthiswayshrinkagestresseswereminimizedandcurlingandcon-tinuouscrackingwereprevented.Theuncouplingmem-braneandtilewereappliedassoonasthescreedcouldsupportinstallationtrafcwithindays.AnewtilebusinessisbornPerhapsthemostinterestingpartofthisstoryfromtheperspec-tiveofthetileindustryatlargeisthatthesepositiveexperienceswithtileintheirshowroomsledAirdDorrancetochangetheirbusinessmodelandbeginsell-ingtile.Inthatwaytheirshow-roomoorsbecamemorethanjustaserviceablepartoftheirinfrastructure.Thestorypresentedinthisarticlehasbeentoldmanytimesovertheyearstoprospec-tivecustomers.Theseshowroomsdemonstratehowceramictilecanbecombinedwithradiantheatingtoproducebeautifuldurableandhygienicoorsthatprovidesupe-riorcomforttoownersandcus-tomersorinhabitantsandguestsincommercialandresidentialset-tingsalike.HydronictubesareplacedinamodularscreedforefcientheattransferthroughthetileoorintheBEKOTECmodularscreedsystem.ThestuddedEPSfoampanelsprovidether-malinsulationovertheconcreteslabandminimizecuringstresses.Anuncouplingmembraneisaddedtopreventcracksinthetilecoveringduetothermalexpansioncon-traction.FEATURESTORYSchluter-Systemstransformingshowrooms38TileLetterMay2014 phone828-322-9273fax828-304-1076www.tilewareproducts.com2014TileWareProducts.Allrightsreserved.PermaTileFastenerPatented.U.S.PatentNo.8161700DuohooksetshownHooksbyTileWareContemporaryCapStylingadesignsolutionthathelpsconsumersorganizeropedutilityinshowersandtubsTraditionalCapStylingTileWarecapsweredesignedtofollowplumbingtrim.WehaveorganizedourEnd-CapsintotwocategoriesTraditionalandContemporary.TraditionalcapshavemoredesignfeatureswhileContemporarycapsarebasicandsimple.ConeTeeThumbThisisanindustry-firstdevelopmentSinglesoldindividuallyandDuohookssoldinasetof2 CTEFannounces1000thCertiedTileInstallerQUALIFIEDLABORItseemslikeyesterdaythatTheCeramicTileEducationFoundationCTEFlauncheditsCertiedTileInstallerCTIprogramatCoverings2008butintherstquarterof2014theprogramreachedthemilestoneofits1000thCertiedTileInstaller.OnMarch172014duringanofcialCTItestconductedatDaltileinPortlandOregonVladimirBlashchishchinbecametheCTEFs1000thCertiedTileInstaller.Aquality-orientedtileinstallerwithHawthorneTileinPortlandhewasthewell-qualiedrecipientofthisprestigiousaward.DirkSullivanownerofHawthorneTileandlong-timememberoftheNTCAwastrulyexcitedthatoneofhisinstall-ersandhiscompanywouldbeinvolvedinsuchamilestoneoftheCTEF.WhyCTICTEFlaunchedtheCertiedTileInstallerCTIprogramtoprovideameansfortop-qualityhighlyknowledgeableinstallerstoverifytheirskillsandsubsequentlypro-motethemselvestopotentialcli-entsandemployers.Certicationenablesprofessionalinstallerstoprovideindustry-recognizedproofoftheirabilitieswhichultimatelyhelpsthemgetmorework.Theprogramwasdevel-opedinresponsetothelackofanycred-iblemechanismhelp-ingconsumersgaugethelevelofprocien-cyofprospectivetileinstallers.Byencour-LefttoRightOwnerDirkSullivanofHawthorneTileVladimirBlashchishchinCertiedTileInstaller1000andScottCarothersoftheCTEF.40TileLetterMay2014 HERETOHELPBRINGEVERYVISIONTOLIFEProSpecisproudtohavehelpedBrendaTenarealizehervisionforthisbeautifulbenchinpartnershipwithCoveringsandtheUniversityofNevadaLasVegasUNLV.AspartofafurnituredesignclassandcompetitionProSpecprovidedtile-settingmaterialsandhands-ontrainingforambitiousup-and-comers.SevenwinningmasterpieceswerethenauctionedoffatCoveringstobenettheCeramicTileEducationFoundationCTEFandUNLV.LetProSpechelpyouachieveyourvisiontoo.Findproductsforanytilingjobatprospec.com.ProudsponsoroftheCeramicTileEducationFoundationProSpecisaregisteredtrademarkofBonsalAmericanInc.anOldcastlecompany. QUALIFIEDLABORagingconsumerstouseonlythebest-qualiedinstallersthispro-gramcontinuestoraisethequalityofinstallationsintheU.S.Makingstridestowardthisgoalisimpor-tantinmaintainingthestatusofceramictileasthematerialofchoice.TheCertiedTileInstallereval-uationisacomprehensivetestingoftheskillsandknowledgeofexperiencedtileinstallersthatincludesbothamultiple-choiceexamandhands-ontest.Baseduponcurrentindustrystandardsandbestpracticesforproducingsoundinstallationsthatexhibitgoodworkmanshipthiscertica-tionprocessisthevalidationoftheskillsandknowledgeofmenandwomenwhopresentlyareinstallingtilesuccessfullyintheUnitedStates.Installerswhosuc-cessfullycompletetheCTItest-ingreceivenationwiderecogni-tionoftheiraccomplishmentbybeinglistedontheCTEFwebsitewhichprovidesthecontactinfor-mationofCTIstoeveryonefromthearchitecttotheresidentialconsumer.WithincreasedawarenessoftheCTIprogramthegrowingdesireofinstallerstoelevatethemselvesabovethecrowdbygettingcerti-edandthefactthatarchitectsarenowcallingforqualiedlaboronanincreasingnumberoftheirprojectstheCTIdesignationispoisedtogrowevenmorerapidlyinthenearfuture.ACTthenextstepfromCTIVladmirscerticationqualieshimtoparticipateintheAdvancedCerticationforTileInstallersACTprogramwhichvalidatescompe-tencyfortileinstallationproce-duresthatexceedANSIstandardsandTCNAguidelinesforoorandwall.ACTcertiedinstallersrepre-sentthepinnacleofperformanceinthetiletradeandmaintainalevelofexcellencesuperiortonon-ACTcertiedinstallers.ACTisnotatrainingprogramitevaluatestheskillsandknowledgeoftileinstallerswhoareeitherCTEFCertiedTileInstallersCTIorJourneymaninstallersthroughtheIUBAC.Advancedcompeten-ciesinthefollowingareasareevaluatedLargeFormatTileSubstratePreparationMembranesMortarMudFloorsMortarMudWallsShowerReceptorsBycertifyingkeyinstallersviatheACTprogramcompaniesbecomepartofanelitegroupofcontractorseligibletobidprojectsspecicallyrequiringACT-certiedinstallers.TheAdvancedCerticationsforTileInstallersACTprogramwascreatedthroughthecombinedeffortsofsixleadingorganizationsinthetileindustrytheCeramicTileEducationFoundationCTEFtheInternationalMasonryInstituteIMItheInternationalUnionofBricklayersandAlliedCraftworkers42TileLetterMay2014 HydraGUARDTMRevolutionizinghoweasyitistosealgroutandcleantile.Worksonalltiletypesandgroutsincludingepoxy.LonglastingprotectionResistsoilandwater-basedstainsSpeedsgroutinstallationandcleanupPreventsgroutfromstainingtileAll-In-OneTileSealerEnhancerPlusGroutReleaseINTRODUCINGVisitprospec.comformoredetail.ProSpecisaregisteredtrademarkandHydraGuardisatrademarkofBonsalAmericanInc.anOldcastlecompany. QUALIFIEDLABORIUBACtheNationalTileContractorsAssociationNTCAtheTileContractorsAssociationofAmericaTCAAandtheTileCouncilofNorthAmericaTCNA.CTItestingreturnstoAlbuquerqueBackbypopu-lardemandinAprilCTEFsScottCarothersandNTCAsMichaelWhistlerconductedanoth-erCertiedTileInstallerCTIevaluationatDaltilesSalesServiceCenteronVeniceAve.NEinAlbuquerqueN.M.thesecondinsixmonths.Theeventhad20initialregistra-tionsfortileinstallersfromSantaFeCoronadoPaintDecorateDominguezCarpetOneFarmingtonCarpetOneFloorHomeGrantsMesaFloorCoveringsRoswellGeorgesCarpetandTileandAlbuquerqueN.M.anddrewinstallersfromasfarawayasSpectrumFloorsinElPasoTexasaswell.LATICRETErepriseditsDecemberroleasaprima-rysponsorforthiseventandNationalGypsumdonatedbackerboardsoldthroughDaltileforuseinthemodules.TestresultswillbeinsoonandtheNewMexicoElPasoregionwillhaveanewcropofqualiedtileinstallersfortheADcommunityandconsumerstodrawon.FormoreinformationonupcomingCTIevaluationnearyouvisitwww.tilecareer.com.AmidsttheAlbuquerqueDaltilewarehousewheretheApril12CTItestingwastakingplacearel.tor.CTEFsScottCarothersDaltilesBillFergisonLATICRETEsTimEvansDaltilesKevinSebestaandNTCAsMichaelWhistler.ApasseloftileinstallerscametoDaltileinAlbuquerquetohavetheirskillsveriedthoughhands-ontestingthroughtheCertiedTileInstallerprogramadministeredbyCTEF.44TileLetterMay2014 GloballyProvenConstructionSolutions2014LATICRETEInternationalInc.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners.A-5533-0414SeeDataSheet230.99forcompletewarrantyinformation.Useasubstrateandapplicationappropriatethin-setmortartoinstallHYDROBANSheetMembrane.www.laticrete.coml1.800.243.4788ApprovedforsteamshowersroomsAllowsforpolymer-modiedorunmodiedmortarusagePliableconstructionconformseasilytosubstrateHYDROBANSheetMembraneSuperiorWaterproongSnapformoreinformationWarranty FIVESTARCONTRACTORSPOTLIGHTSyversonTileStoneSiouxFallsandRapidCityS.D.FargoN.D.Since1932SpecialtyWholesaledistributiontotradesstonefabricationandtileinstallationWebsitewww.syverstontileandstone.comSyversonTileStoneisathirdgenerationfamily-owneddistribu-torfabricatorandinstalleroftilestoneandassociatedproducts.SyversonTileStoneiswhole-saletothetradeswithlocationsinSiouxFallsS.D.FargoN.D.andRapidCityS.D.Thecompanyhasover600activeaccountsinaterri-toryofmorethan150000squaremilesservingapopulationbaseof1.7millionpeople.InadditiontotheSyversondis-tributionnetworkthecompanyprovidesstonefabricationwithshopsintheSiouxFallsandFargomarketsaswellastileinstallationintheSiouxFallsarea.Thecompanywasfoundedfromhumblebeginningsin1932inSiouxFallsbyRayG.SyversonSr.andhiswifeRuthSyverson.Rayhadlearnedthetradeinhisyouth.AftertakingthetraintoSiouxFallsfromChicagoRaywalkedtocon-structionsiteswithhisbucketoftoolsinhandandaskedthebuild-ersiftheyneededanytileset.Hebegantoearnareputationasareliablehigh-qualityinstallerwithgreatattentiontodetail.RuthBrooksSyversongrewuponthefamilyfarmnearPhilipS.D.AfterworkingasabookkeepershemovedtoSiouxFallswhereshemetandmarriedRay.ThecompanytookafatefulturnwhenRayhadsponsoredbyStevel.andDaveSyversonrunSyversonTileStonetodaycarryingonthetradi-tionoftheirgrandparentsandcompanyfoundersRayandRuthSyversonpicturedinthepainting.46TileLetterMay2014 anallergicreactiontoPortlandcementandhadtostopsettingtile.HetrainedhiscousinandoneofRuthsbrothersthenwithRuthathissidestartedtheirowncontract-ingcompanyin1932inthemidstoftheDepression.HardworkhighstandardsandmuchperseveranceearnedSyversonthedistinctionofbeingthelargesttilecontractorbetweenOmahaandMinneapolisbythemid-1940sadistinctiontheystillholdtoday.Thecompanygrewovertheyearsandaddedproductsandser-vicesalongtheway.By1961RaySyversonJr.wasinvolvedinthecompanyworkingalongsidehisparentsstartingonthetilecrew.ThecompanypurchasedaCardinalhandcranksawtocutstonesoitdidnthavetowaitfordistantfabricatorstocreatepiecesneededtofnishitstilejobs.Thecompanyalsoexpandeditstileinventoryestablishingarelation-shipwiththelargestproduceroftileatthetimeAmericanOlean.Thecompanybegantodistrib-utecomplementaryproductslikebrickveneerstoneandfreplaces.By1979thecompanyundertheleadershipofRayJr.hadoutgrownthefacilityinSiouxFallsindustrialparksoanewparceloflandbyInterstate229onWesternAvenuewaspurchasedandanewfacilitybuiltwhichisthecompanyhead-quarterstoday.RayssonsSteveandDavealsojoinedthecompanyin1981and1993respectively.CustomBuildingProductsGlassTilePremiumThin-SetMortarisahigh-performancehigh-polymermortarthatdeliv-erstheultimateinbondstrengthforthemostchallengingtileincludingalltypesofglassmosaicandothersmoothimpervioustileandstone.WithitsuniqueblendoffneaggregateandpremiumwhitecementGlassTilePremiumThin-SetMortariseasytoapplyandformu-latedtoprovideaconsistentbrightwhitebackdropthataccentuatesthebrillianceandbeautyofclearirides-centandtranslucentglasstile.Availablein25-poundbagsitmixeswithwateranddoesnotrequireanyadditives.Thenon-sagpropertiesofGlassTilePremiumThin-SetMortarsupportverticalinstallationsanditfeaturesexcel-lenthandlingcharacteristics.TheproductexceedsANSIA118.4A118.11andA118.15withouttheneedforadditives.WhenGlassTilePremiumThin-SetMortarisusedaspartofaqualifyingfullinstallationsystemofCUSTOMproductstheinstallationcanqualifyforuptoalifetimesystemwarranty.www.custombuildingproducts.comTileLetterMay201447 FueledbygrowthindistributionthecompanyopeneditssecondlocationinFargoN.D.in1995anditsthirdlocationinRapidCityS.D.in2009.Inthemidstoftheexpansionofthedistributionandfabricationbusinessesthecom-panyhasstayedtruetoitsfound-ersdreamofhavingthebesttilecrewintheSiouxFallsarea.TodayunderSteveandDavesleadershipSyversonTileStonecontinuestosetthestandardforqualityprod-uctsinstalledtheproperway.SyversonTileStoneisproudtobetheonlyNTCAFivestarcon-tractorinitsmarketwhichassuresitsclientelethattheirprojectwillbehandledprofessionallyprompt-lyandwithinbudget.SyversonTileStonehasthelargestandmostexperiencedinstallationcrewmanyofwhomhavefollowedfam-ilymemberswhohaveworkedforthecompanyorthetrade.Thecompanytrainsconstantlyandcontinuouslytokeepupwiththechangesinthemarketplace.ThehighstandardsofinstallingeachjobasifitweretheirownprojectissomethingthatstillholdsastruetodayasitwaswhenRaySyversonSr.wasasetterover80yearsago.FeaturedprojectDennySanfordPremierCenterSiouxFallsS.D.TheDennySanfordPremierCenterprojectiscurrentlyunderwayinSiouxFallsS.D.withtheexpectedcompletiondateofAugustof2014.SyversonTileStoneperformedtheworkontheoriginalSiouxFallsArenaandConventionCentersitebuildingbackin1961andisexcitedtobeinvolvedonthenew120million12000seatstate-of-the-arteventscenteraddi-tionwhichwasdesignedbyKochHazardArchitectsinSiouxFallsS.D.andSinkCombsDethlefsinDenverColo.FIVESTARCONTRACTORTILESHARKFLOORSTRIPPERREMOVALANDDEMOLITIONEQUIPMENTDEVELOPMENTCOMPANYINC.1-800-638-3326edcoinc.comcontrxsystems.comMANUFACTUREDPROUDLYINTHEUSANEWADDEDFEATURESNEWPressureaddingworkingpositionReinforcedheadassemblyforharderbladecontactTheseadditionsgreatlyimprovetheTileSharksperformancemakingthispopularmachineevenbetter.REMOVALANDDEMOLITIONVISITedcoinc.comtofindoutmore48TileLetterMay2014 WEKNOWGROUT.COUNTONCUSTOM.ThegroutworldischangingandFusionProischangingit.PhotosDavidFederoffMicrobanprotectioninhibitsthegrowthofstaincausingmoldandmildewonthedriedgrout.MicrobanisaregisteredtrademarkofMicrobanProductsCompany.custombuildingproducts.com800-272-8786SeeUsatSurfacesBoothB4013Takinggrouttothenextlevelofperformanceforindooroutdoorcommercialandresidentialinstallations.UnsurpassedStainResistanceEasytoSpreadandCleanUltimateColorConsistency Theprojectconsistsofnearly70000sq.ft.oftileandstoneproductsincludingauniqueapplicationofnearly14000sq.ft.of20x40Leathintilewithanother3600linearfeetof6base.Themajorityofthethintileproductisbeinginstalledona105radiuswallonthesouthendofthefacilityusingtheMLTremovableclipsystemfromMidAmericaTile.SyversonTileStoneisalsofabricatingalltheAjantaEngineeredQuartztopsfromHanstoneinthesuitesandlogeboxesaswellasthe3cmCambrianBlackhonedgranitetopfromColdSpringsGraniteinthebarareas.Thearchi-tectsalsoselectedsomeuniquenativematerialslikeRoseQuartziteveneerstonefromJasperStoneCompanyandAutumnFlameslateledgestonefromtheBlackHillsofSouthDakotasuppliedbyHebronBrickSupply.TheDennySanfordPremierCenterwillbeasignatureprojectforSyversonTileStonesinceitinvolvesbothlargescaleproduc-tionworkcombinedwiththehigh-estlevelofqualityinstallationworkusingthebestproductsavailableintheindustryfortheregionsnewestandmostluxuriousfacility.FIVESTARCONTRACTORTheDennySanfordPremierCentercurrentlyundercon-structioninSiouxFallsS.D.SyversonTileStonecrewsintheprocessofsettingLeaSlimtechtilearoundaconcessionstandintheDennySanfordPremierCenter.RoseQuartzitefromJasperStoneCompanyisoneoftheuniquenativematerialsusedfortheproject.50TileLetterMay2014 NothingtoThrowAwayNOWASTE.CapsDesignedtoLastInstallersCareer.StainlessSteelStrapWillNotBreakabovetheinstalledsurface.RubberAccessoryprotectsandholdsinstalledmaterialinalignedposition.ThinTile-Porcelain-OffsetUngauged-SlabYouPickDesiredPlateandPerformance.SuperiorClampingAbility.MostValuableBestPerformingandMoreAffordablethanyoumaythink.ForuseonWallsFloorsCeilingsandCounterTopswithmosthardsurfacematerials.www.mltsystem.comIveseenalotofspecializedtiletoolsinmy25yearsofinstallingtile.ButatoolthatmakestheinstallationeasierfortheinstallerandcreatesabetterfinalproductliketheMLTSystemisaninvaluabletool.BrianShutePhotosandcommentsabovesuppliedbyBrianShute-OwnerCraftsmanCeramictecTileContractorTampaFloridaTel.813-789-8921www.ceramictec.comQualifiesforLaticreteCustomandMapeiWarranteesSendusYOURphotosandcommentsforachancetobefeaturedinTileLetter.Tel.319-520-8663Fax319-524-1638INFOmltsystem.com UnitedStatesPatentNo.6881768andotherPatents.SeeDataSheet230.99forcompletewarrantyinformation.SeeDataSheet230.10forcompletewarrantyinformation.2014LATICRETEInternationalInc.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners.A-5532-0414ChallengeReducedthicknessporcelaintileWarranty4-XLTWarrantySnapformoreinformation GloballyProvenConstructionSolutionswww.laticrete.coml1.800.243.4788SolutionLATICRETEinstallationmaterialsWheninstallingreducedthicknessporcelaintilestrusttheleader.WithsuccessfulinstallationscompletedworldwideLATICRETEhasearnedthereputationfortechnicalexpertiseandproveninstallationmaterialsbackedbyacomprehensiveLifetimeWarrantytoensureyournextinstallationwilllastalifetime Manyendusersdontwantmove-mentjointsbecausetheythinktheyaredistractiveandruintheappear-anceoftheirtileinstallation.SowhyshouldtileinstallersmakesurethatmovementjointsareinstalledinalloftheirtileinstallationsTheshortanswerisbecauseindus-trystandardssaythatalltileinstal-lationsmusthavemovementjoints.Ifyoudontinstallmovementjointsandthereissomeproblemwiththetileinstallationthenthengerswillbepointingyourwayandyouwillbeheldresponsibleeveniftheproblemisntdirectlyrelatedtothelackofmovementjoints.Lackofmovementjointscanbeacontributingfactortomanydifferenttypesoftilefailuressoitsnotworththerisktoexcludethemfromyourinstallations.Alltileandstoneassembliesmoveinonewayoranotherwhetherduetothermalmovementmoisturemove-mentshrinkagefreezingordynamicstructuralmovements.Toensurealong-lastinginstallationitsimportantforarchitectstospecifyandprovidetherequirementsformovement-jointdesignandplacementandtospecifythecorrecttypeofsealantcaulk-ingforllingthosejoints.Whenthereisntanarchitectandthetileinstallerisdetermininghowtoinstallthetilethenitbecomesthetileinstallersresponsibilitytospecifyandinstallthemovementjointsortondsomeoneelsetospecifythem.Movementjointisageneraltermusedforalltypesofjointsseeninconstructionmaterialsthatcontrolandallowmovement.Mostcommonlywerefertothesejointsaseitherexpan-WhymovementjointsandsealantsmustbeinstalledintileandstoneinstallationsCurrentindustrystandardsanddesignoptionsTECHTALKSponsoredbyByDonatoPompoCTCCSICDTMBACeramicTileandStoneConsultantsCTaSCUniversityofCeramicTileandStoneUofCTSCrackedgroutduetomissingtransitionmovementjoint.54TileLetterMay2014 TMAneasy-to-usegroutneverlookedsogooduntilnowVisittecspecialty.comtolearnmore.IntroducingDesignFXGroutinspiredbythelatestdesigntrendsavailableincrystalsilverandbronze.WithitsreflectiveeffectDesignFXGroutaccentuatesthebeautyofglassmosaicandmetaltilesandcanbringahigh-endaesthetictoceramicporcelainandnaturalstonetile.Itsstain-proofcolor-consistentformulacomesready-to-userightfromthepailspreadssmoothlyandgrouthazecleanseasilyoffthefaceofthetileduringinstallation.Stain-proofwithnosealingDesignFXgroutisstainproofagainstmostcommonhouseholdresidentialstainswhencleanedimmediately.Seeproductdatasheetfordetailedinformation.Copyright2014H.B.FullerConstructionProductsInc.TECandDesignFXaretrademarksofH.B.FullerConstructionProductsInc.GrouthazecleanseasilyoffthefaceofthetileIntroducingTECDesignFXGroutDesign-InspiredInstallationsMadeEasyReady-to-usespreadseasilyNEW sionjointsorcontroljointsbuttherearevari-ouscatego-riesofmove-mentjoints.Generallytheycontainanappropri-atepliablesealantfortheintendedapplicationthatisoftenreferredtoasasoftjoint.Movementjointsallowforthematerialinwhichtheyareplacedtomovewith-outrestraintandtheycontrolwherethemovementmanifestsavoidingrandomcrackinginnishmaterials.Anexamplewouldbethejointsorseparationsinaconcretesidewalk.Iftherewerenomovementjointsintheconcretesidewalkthenitwouldcrackatsomerandompointasitissubjectedtoshrinkagecontractionasitcuresorsubjectedtoexpansionwhenitisexposedtomoistureorheatandthencontractionagainasitdriesandcools.Ihaveseentileoorswithoutade-quatemovementjointswhereaportionoftheoorwasliterallytenteddebond-edandraisedseveralinchesoffitssub-strateduringtheheatofthedaybutlaidatatnightwhenitcooleddown.Toseehowsmallhorizontalmovementscanresultinexponentiallylargerverticalmovementstakea481219mmmetalrulerandlayitonahorizontalsurface.Restrainoneendoftherulerandmovetheotherendtowardthecenter183.2mmandyouwillseea251mmriseattheapexoftheruler.Ineffectthisiswhathappenstotileoorswhentheytent.Theyareconstrainedattheirperimeterswithnomovementreliefandthetileexpands.GuidelinesformovementjointsTheTileCouncilofNorthAmericaTCNAprovidesgeneralmovementjointguidelinesfortileandstoneapplicationsinitsTCNAHandbookforCeramicGlassandStoneTileInstallation.Theguidelinesarelist-edunderEJ171MovementJointGuidelinesforCeramicGlassandStonesection.Whenthereisntanarchitectonthejobthenthetileinstallershouldrefertothesestan-dardstodeterminewheretoinstallmovementjoints.Ifthereisanarchi-tectandtheyhaventspeciedmove-mentjointsthenthetileinstallershouldsubmitanRFIrequestforinformationtoaskforthemovement-jointlayoutanddesign.Thegeneralruleisthatmovementjointsshouldbeplacedattheperim-etersoftileinstallationsandatalltransitionsofplanesortransitionstodifferentmaterialsaswellaswithintheeldoftile.Insideandoutsideverticaljointsonframedwallsshouldhavemovementjointsandshouldnotbehard-grouted.Bathtuborshowerreceptortowalltransitionsshouldhaveamovementjoint.Inwetareasmove-mentjointsareimportantnotonlytocontrolmovementbuttheyactasawater-stopatthosetransitionsprovid-inganotherlayerofprotectionagainstpotentiallycostlywaterdamages.TCNAEJ171statesthatmovementjointsforinteriorapplicationsshouldTECHTALKTentedglazedtilefoor.56TileLetterMay2014 TECHTALKbeplacedatleastevery20to25ineachdirectionunlessthetileworkisexposedtodirectsunlightormois-ture.Inthatcasemovementjointsshouldbeplacedatleastevery8to12ineachdirectionthesameforexteriorapplications.EJ171statesthatallunderlyingmovementjointsinthesubstrateneedtocontinuethroughthetileassembly.Thismeansthatinadditiontohonor-ingthesubstratemovementjointsthetileassemblyneedsadditionalmovementjointswithinitsassembly.Ifthereisamortarbedoverthesub-TECpresentsInColorAdvancedPerformanceGroutpartofitsenhancedlineupofadvancedperformanceready-to-usegrouts.Asthechoiceforheavy-dutyresiden-tialandcommercialapplicationsInColorgroutoffersresistancetomanychemi-calsaswellaspermanentstainprotectionwithnosealing.Thepre-mixedhigh-strengthformulaiscrack-andshrink-resistantandisrec-ommendedforhigh-trafcinteriorandexteriorinstallationsincludingsubmerged-waterapplications.BothstrongandeasytouseInColoreliminatescolorvariationscausedbyinconsistentmixingmethodswatersourcesorefores-cence.Itsuniversalformulacanbeusedforbothoorsandwallswithgroutjoints116to12.InColorspreadssmoothlytolljointsandcleansupeasilyfromthetilesur-faceusingonlywaterandasponge.InColorgroutcomesin20-lb.pailsand10-lb.pailsin15colorsthatmatchtodaysdesigntrends.tecspecialty.com.TileLetterMay201457 stratethenthemovementjointhastobecontinuousthroughittothetilesurfacewhichisconsideredanexpansionjoint.Ifthetileisbeingbondeddirectlytothesubstrateandthereisnosubstratemovementjointcontinuingupfrombeneaththenitiscalledagenericmovementjoint.Thegenericmovementjointsareoftenthesamewidthasthegroutjointsiftheyweredesignedtoworkatthatwidth.Themovementjointwidthswithinthetileworkshouldneverbenarrowerthanthesubstratejointonwhichitisplaced.MembranecautionsSomemanufacturersofANSIA118.12crack-isolationmembranesallowtheirmembranetocovernon-structuralmovementjointsjointsthatonlymovehorizontallybutwithoutanyverticaldisplacementsuchassaw-cutorcold-controljointseventhoughTCNAdoesnotrecommendit.Structuralexpansionjointscanneverbecoveredwithmembranessincetheverticaldisplacementcan-notbemitigatedwithacrack-iso-lationmembrane.Crack-isolationmembranemanufacturersrequirethatmovementjointsareinstalledwithinthetileassemblyinstalledovertheirmembrane.Somemanufactur-ersallowthemovementjointstonotlineupexactlyoverthesubstratecontroljoints.Eachmanufacturerofcrack-isolationmembranesmayhavedifferentrecommendationsandlimi-tationssoitisalwaysimportanttofollowmanufacturersinstructions.TCNAF125-PartialandF125-FullEarnMoreJobsEarnMoreMoneyandAvoidProblemsGetYourInstallersITSVerifiedTheTileInstallerThin-SetStandardsITSVerificationCertificateisawardedbytheUniversityofCeramicTileandStoneUofCTSandendorsedbytileandfloorcoveringassociationsinNorthAmerica.Tileinstallerswhosuccessfullycompletethisonlinecoursethatteachesindustrystandardsandmethodsforadheredthin-setapplicationswillearntheITSCertificate.TheITSCertificatewillgiveyoucredibilitywithyourcustomersandwillenableyoutoearnmorejobsmakemoremoneyandavoidcostlyfailures.Coursematerialteachesindustrystandardsforthin-setinstallationapplicationsincludinghowtoinspectandpreparesubstratesthin-setmethodsandworkmanshiprequirements.TheITSonlinecourseisavailableinEnglishandinSpanish.AdditionalonlinetileandstonecoursesareavailablefromourwebsiteUnderstandingtheBasicsofCeramicTileandUnderstandingtheBasicsofNaturalStoneUofCTSstrainingcoursesareidealforinstallersarchitectssalespeopledesignersoranyoneinterestedintileandstone.infoUofCTS.orgwww.UofCTS.org866669-1550Only150pertuition247InternetAccessNoTravelExpensesNoLostProductivityCertificateIssuedVolumediscountsavailable.MembershipdiscountsavailablethroughCTDATTMACandWFCA.TECHTALK58TileLetterMay2014 CrackIsolationMembranedetailsprovideguidelinesforisolatingnon-structuralcrackswithanANSIA118.12crack-isolationmembrane.Thisdetailrecommendsthatamove-mentjointbeplacedatoneorbothendsofthetileparalleltothecrackwhichisbridgingtheunderlyingshrinkagecrackornon-structuralcontroljointasrecommendedbythemembranemanufacturer.SealantsforsoftjointsThetypeofsealantcaulkingusedtollmovementjointsiscriticaltothesuccessofthetileinstallation.TCNAEJ171statesthatanappropri-ateASTMC920sealantmustbeusedtollmovementjointsofalltypes.AnASTMC920sealantincludeshigh-qualitysiliconeurethanesandpolysuldesealants.Thesetypesofsealantsarenormallyratedashighlyweatherresistantwithhigh-elonga-tionpropertiesandhigh-adhesioncharacteristicsthatcomewith20-yearcommercialwarranties.Toooftenwendinstallersusingsometypeofacryliclatexorsiliconizedsealantbecausetheyareeasiertoworkwithbutthesesealantshaveverylowperformancevaluesandbasicallynowarranty.Differentsealantshavedifferentphysicalpropertiesandperformancecapabilities.EJ171providesguide-linesandthenomenclaturefordeter-miningtheappropriateTypeGradeClassandUsesealantfortheintend-edapplication.ForinstancesomesealantsarenotsuitableforfootorvehicletrafcsoyoumustuseaUseTsealantforthoseapplica-tions.AtrafcsealantshouldhaveaShoreAHardnessof35orgreaterwhichiscriticalbecauseotherwiseitwouldbedangeroustothosewhowearhighheels.Somesealantscantbeusedinasubmergedapplicationandsomecantbesubjectedtocer-tainchemicals.NotallASTMC920sealantsarecompatiblewithnaturalstoneandcouldcausethestonetostain.Somesealantsrequirethesurfacestobeprimedaftercleaningthejointsandpriortoinstallingthesealant.MovementjointaestheticsMovementjointsareanecessarypartoftileandstoneinstallationsandcanevenaccentuatedesignfea-turesrenderingthejointsunnotice-ablewhenspecierstakethetimetodesignthemovementjointsintotheinstallation.Manufacturersofone-partsiliconesealantshaveabroadrangeofcolorsavailablecustomcolorsaregenerallyavailabletomatchthegrout.Two-parturethanesealantscanbemixedonthejobbyexperiencedsealantinstall-ersandcaneasilymatchthecolorofthetilegrout.MovementjointsplacedmorefrequentlyintheinstallationcanTECHTALKUsingsealantsthatarenotsuitableforfoottrafcmaymaybedangeroustothosewhowearhighheels.60TileLetterMay2014 NewFactoryDirectPricingInstallslikeotherhardsurfaceooring3MTMScotchgardTMFactoryappliedInitialProtectantVarietyofcolorsin-stockWAUSAUTERRAZZOTilePrecastStairsCountertopsSlabsBaseAccessoriesTheperfectcombinationforyourproject800-388-8728wtilewausautile.comwausautile.comTerrazzoTile benarrowertomatchthewidthofthegroutalsomakingthemlessnotice-able.Ifyourtilepatternhasstaggeredjointsyoucanusethestaggered-groutjointreferredtoasasaw-toothjointsorzipperjointsasagenericmove-mentjointtomakeitlessnoticeable.Whendonewellmovementsjointsarenotnoticeableandcanenhancethefeaturesoftheinstallation.SummaryAlltileandstoneassembliesmoveinonewayortheotherwhetherduetothermalmovementmoisturemovementshrinkagefreezingordynamicstructuralmovement.Toensurealong-lastinginstallationinstallmovementjointsandusethecorrecttypeofsealantcaulkingforfllingthosejoints.Thekeytoasuc-cessfultileandstoneinstallationistofollowindustrystandards.DonatoPompoCTCCSICDTMBAisthefounderofCeramicTileandStoneConsultantsCTaSCandoftheUniversityofCeramicTileandStoneUofCTS.Hehasmorethan35yearsofexperienceintheceramictileandstoneindustryfrominstalla-tiontodistributiontomanufacturingofinstallationproducts.Pompopro-videsservicesinforensicinvestiga-tionsqualitycontrolQCservicesforproductsandinstallationmethodstrainingprogramstestingandonsitequalitycontrolinspectionservices.Hereceivedthe2012ConstructionSpecifermagazineArticleoftheYearAward.Pompocanbereachedatdonatoctasc.com.62TileLetterMay2014 AtouchofglassBLENDSNATURALLYWITHTILENOSEALINGREQUIRED3DAYWATEREXPOSURE DimensionRapidCureScancodeformoreinformation.T1433-01.06.14Addatouchofglasstoyournexttileorstoneinstallation.DimensionRapidCureistheworldsfirstglass-basedpre-mixedgrout.Itoffersauniquereflectiveappearanceunseenintheindustrytoday.GroutjointsblendnaturallywithalltilesExhibitsanelegantsparkle60recycledclearglassAvailableindesignercolorsDimensionRapidCureisideallysuitedforglassmetalnaturalstoneandevenporcelaintileinstallationswherethesubtlesparkleofreflectivelightbringsanelegantsophisticationtothetileselection. sponsoredbyTHINTILETheUniversityofNewEnglandUNEhasanew14.5millionOralHealthCenteronitsPortlandMainecampus.ItistheclinicalhomeofUNEsCollegeofDentalMedicineteachingclinicandoralhealthcenterfacilitywhichopenedinthefallof2013tocoincidewiththeadmissionoftherstenter-ingdentalclass.ThecenterwasdesignedbyPortCityArchitectureandKahlerSlaterandbuiltbyAlliedCookConstruction.Thenewstate-of-the-art36000-sq.-ft.facil-ityhousestheonlysuchschoolinnorthernNewEngland.ThedentalschooladdressestheshortageofdentistsinruralMaineandtheOralHealthCenterofferspatientsaccesstoaffordabledentalcarewhileallowingstudentstogainclinicalexperience.Thearchitectswantedtoaddsomedramatothetraditionalbrickfaceofthebuildingonthehistoriccampusandtheychoselargethintilepanelstoaddtherightdesignelement.Accordingtotheirplansthelarge-formatporcelaintileresemblinggrayslatewouldframethebrickmasonryonallsidesandalongtherooflineallowingittobeviewedfromanydirection.AlliedCookConstructionselect-edPaulG.WhiteInteriorSolutionsPortlandMainetoinstallthe39x118DaltileSlimLitepanels.PaulG.Whitehasbeeninoperationfor44yearsinNewEnglandandthreegenerationsoftheWhitefamilyworkinthetilebusi-ness.PaulG.WhitehimselfoversawthisprojectwithhissonJonathanWhiteact-ingasprojectmanager.AtrstIthoughtmydadThintileaddsmajestytouniversityfaadeDuringconstructionWhitecrewsusedascissorslifttoraisethethintilepanelstothehigherlevelsoftheinstallation.66TileLetterMay2014 Inresponsetoceramiccontractorsneedsfortime-savingproductsMAPEIhasaddedUltraexLFTRapidmortartoitslineoffast-settingtileandstoneinstallationsystems.Thismortarsetsquicklyallowinggroutinginthreetofourhours.UltraexLFTRapidhasahighcontentofauniquedrypolymerresultinginexcellentadhesiontothesubstrateandtile.Itsnon-sagmedium-bedandthin-setmortarcharacteristicsareidealforinstallinglarge-formattileandstoneoninteriorandexterioroorswallsandcountertops.UltraexLFTRapiddirectlyanswerstheneedforquickturnaroundoninstallationoflarger-formattileresidentiallyandcommerciallyinavarietyofenvironments.www.mapei.comwasbeingtoomuchofaperfection-istJonathansaidbutasusualhesawthecriticalfactorintheinstallationimmediately.Wehadtopre-planextensivelybeforewebegantheactualplacementofthetilepanels.Becausethiswouldbetheinstal-lationteamsrstexperiencewithusingthehugeultra-thinSlimLitepanelsWhitearrangedwithtilesupplierDaltileandinstallationsys-temsmanufacturerMAPEItocon-ductaseminarforeveryonewhowouldbeinvolved.Educationisthefoundationonwhichourcom-panysstrengthisbuiltJonathancommented.Whitehasdevelopedanentireoorofitsheadquartersforongoingeducationandtrainingforinstallers.Withknowledgeofthebestprac-ticesinhandPaulinstructedthecrewstomeasurecarefully.Thearchitectsprovidedalayoutthatmatchedthepanelsupwithwin-dowlinesandsoftstogainthepropereffect.Whilesomepanelscouldbeplacedintheirentiretyothershadtobecuttoaccommo-datethelayout.Somepanelshadtobecutonly3-4widebythefull118lengthtodowrapsatwindowsandbump-outsonthefaceofthebuilding.Becausethewarehousewasnear-byWhitecrewspre-cutthepanelsbeforetruckingthemthe4-5milestothejobsite.ThepanelsareveryfragilewhentheyareinthinstripsJonathansaid.WehadbuiltaTileLetterMay201467 backboardwheretheinstallerscouldlaythepanelagainstthesideofthescissorsliftwewereusingtoraisethepanelsintoposition.TheteamsputMAPEIsKerabondKeralasticmortaronboththebuildingsurfaceandonthetilepanels.Crewsusedsuction-cuphandlestohangthemandhorseshoespacerstobringthemtogether.Oneimportantstepthecrewlearnedintrainingwastogooverthepanelswithavibratingsandertosetthemortarinplace.OncethemortarwassetthepanelsweregroutedwithUltracolorPlusgroutinblack.TheuseofUltracolorPlussignicantlyreducesthepossibilityofefores-cenceonthenishedfaade.WewereabletocompleteroughlyonesideofthebuildingperweekJonathansaid.Wefollowedthemasonryinstallerssowefollowedtheirtimetable.TheWhiteteamssetapproximately1500sq.ft.oftheSlimLitepanelsonthefrontofthebuildingandthesameamountonthebackplus750sq.ft.oneachside.Therewerealsosomepanelsinstalledtocoverbuild-outsontheroof.Paulsadmonitionthattheydothepre-cutscarefullymadetheinstallationeasyfastandsuccessful.ThiswasanewventureforourcompanyconsideringwehavehungTHINTILEThebuildingunderconstructionshowingtheplacementoftheporcelainthintilepanelswithalookofgrayslate.Aclose-upshowingthedifferentcutsthathadtobemadetotthetileontothefaadearoundwindowsandinalignmentwithsofts.AnothercloseupshowinghowspacerswereusedtoperfectlyaligntheDaltileSlimLitetilepanels.68TileLetterMay2014 AIAConvention2014June2628ChicagoToregisteronlinevisitaia.orgconventionITSALMOSTTIMETOGO thetraditionalmarbleandgraniteslabsonbuildingsbeforeJonathansaid.Itfeltverydifferenttobeabletopickuptheselargeslabswithjustoneortwopeople.Werelookingforwardtodoingmorewiththeseslimpanelsbecauseoftherelativeeaseofuse.Thatreallycountswhenyoureworkinginthemiddleofthesummerlikewewereonthisjob.Whitedoesanywherefromonetoveexteriorbuildingfacadesannuallyinadditiontothehun-dredsofthousandsofsquarefeetofinteriorooringthecompanyinstallseachyear.Thecompanyseesthenewslimtilepanelsasameansofdoingthejobmoreeas-ilyandhopesitmayincreasethenumberofexteriorjobs.UsingtheMAPEIinstallationproductsensuresthatwewillhaveasuccessfuljobJonathansaid.ThebestthingiswhenwerunintoaproblemMAPEItechnicalpeoplearealwaystheretohelpusout.TogetherwithDaltileandMAPEIwemakeaprettygoodteamTHINTILEAviewofthebuildingfromtheotherendshowsthedramaticuseofthethintilepanels.AknowledgeabletoolBringingyouuptospeedonwhatsnewwhatsoldwhatworksandwhatdoesnt.WhybecomeamemberAsamemberofNTCAyoullbekeptup-to-datewithverynecessarytradeeducationprovidedwithinformationaboutproblem-solvingtechnol-ogyandgivencurrenttileindustrydocumentsandspecications.AlonglistofbenetsNTCAReferenceManualTileLetterMagazineFreeTechnicalAdvicee-NewsletterNTCAWorkshopsRegionalTrainingTotalSolutionsPlusConferenceInstallationVideosTrainingManualsApprenticeshipProgramPropertyandLiabilityInsuranceSafetyProgramandsomuchmoreAddedvalueforbeingacontractormemberoftheNTCAeverynewandrenewingcontrac-tormemberreceives1800invouchersforproducttheyuseeveryday.CallJimOlsonandaskaboutourPartneringforSuccessProgram601939-2071www.tile-assn.com70TileLetterMay2014 888-512-7339www.ardexamericas.comWitheverypurchaseoftwo25unitsofARDEXFLTMorARDEXFG-CTMoroneunitofARDEXWATMMay1-Aug.12014orwhilesupplieslastREVOLTWEDESERVEFULLERJOINTSCONSISTENTCOLORSandeasiertoinstallgroutsGetOutofTheGroutDepressionJointheARDEXRevolutionNowARDEXFLRapidSetFlexibleSandedGroutARDEXWAEpoxyGroutandAdhesiveARDEXFG-CMICROTECUnsandedFloorWallGroutARDEXREVOLUTIONARYGROUTSEasiertoinstallExcellentcolorconsistencyFullergroutjointsOutstandingstainresistanceGiveARDEXgroutsatryandreceivetheworldsbestARDEXgroutspongeFREEFREESPONGEGiveARDEXgroutsatryandreceivetheworldsbestARDEXgroutspongeFREE Schluter-SystemsnewLEEDGoldcertiedbuildingislocatedjustoutsideRenoNevadaandoffersapicturesqueviewofmountainrangesonthehorizonsurroundedbyterrainadjacenttothepropertywithrunningstreamsandwildhors-esroamingfreelyontheland.Inadditiontothestate-of-the-artfacil-itySchluters97500-sq.-ft.build-ingisstrategicallylocatedtoofferincreasedserviceandfasterdeliv-eryofproductsfortheirwestcoastdistributorsdealersandcontrac-tors.Itisalsoanideallocationfortrainingandeducationalprograms.Thefacilityfeaturesamultitudeofsensibleandsustainabletechnolo-giestomaximizeenergyefciencywaterusageandairquality.Schluterrecentlyhostedover75NTCAmembersforatrainingandeducationalseminarandtourofthefacility.ThiswasalsoanexcellentopportunityforNTCAstafftoupdateSchluter-SystemshoststrainingandeducationalseminarforNTCAmembersByBartA.BettigaTheSchluterRenobuildingusedthou-sandsofsquarefeetoftileinbothinteriorandexteriorapplicationsandactedasavirtualhands-onresearchanddevelop-mentproject.74TileLetterMay2014 FreeStyleLinearDrainwww.noblecompany.comDOWNLOADPRODUCTFLYER2014TheNobleCompany.U.S.PatentNo.8474068Pat.Pend.CanadaandEPPublicationNo.2354339VisitNoblesNEWwebsitewww.noblecompany.comVIDEOSINFOANDMOREClampingringmakesFreeStylethemostwatertightinstallationonthemarketHighcapacityandlowprole...IdealforbarrierfreeshowersInternalslopewithatbottommakesforahassle-freeinstallationSTYLEFUNCTIONWITH theattendeesonassociationdirectionandstrategicplanning.Theprogramincludedacom-pletepresentationandtourofthebuildingwhichwasinessenceahands-onresearchanddevelop-mentprojectforSchluter.Manyoftheirproductsareshowcasedthroughoutthefacilityofferingagreatexampleofhowconven-tionalbuildingmethodscontinuetoevolveandhowtileandstonecanbekeyelementsinthesuc-cessfulimplementationofsus-tainablesystemsthatmaximizeenergyefciency.AndyAckeraleadingtrain-erandpresenterforSchluter-Systemswastheleadspeakerandfacilitatoroftheprogramwhichconsistedoftwocompletedaysofhighly-engagedinter-action.FormerNTCAregionaldirectorandcontractorJohnTrentwhoiscurrentlyemployedwithSchluterwasinstrumentalinputtingtheprogramtogetherandassistinginitsdevelopmentKERDIBoardkayakTheseriesofpicturesofJasonEckardofCharlesEckardandSonsfromFinksburgMarylandwasshowntotheSchluterNTCAprogramattendeesinRenoNevada.JasontookKERDIBoardmaterialleftoverfromhisprojectsandconstructedawaterproofkayakthatactuallyworkedinthelake.Hefoundouthehadtoputmorewaterintothekayakinorderforittooat.JasonandhisfatherCharleswerebothinattendanceattheseminar.ApprenticeintrainingThesecondrecognitionawardtheNTCAgaveoutwasformostcreativewaytocuttheKERDIBoardasSchluteremployeeLyleKellysbeautifuldaughterAidashowedusinthesegreatphotos.HerproudgrandfatherJamesKellyofKellysCarpetingandFlooringinKingstonTenn.aNTCAmemberwasalsoinattendance.DeeDeGoyerofSchluter-Systemswasthetourpresenterandexplainedthedetailedplanningthatwentintothestate-of-the-artfacility.76TileLetterMay2014 Copyright2012AlphaProfessionalTools.Allrightsreserved.103BauerDriveOaklandNJ07436800-648-7229Fax800-286-0114www.alpha-tools.comDRYTILEKITVIRTUALLYDUST-FREESHAPINGANDPOLISHINGAPPLICATIONCOVERSMORETHANA4DISCCONVENIENTANDFASTCANALSOBEUSEDWETDRYTILEBULLNOSEKITFactoryQualityFinishWithouttheMess andpromotion.TopicsdiscussedintherstdayofthetrainingseminarincludedlengthyinteractionontheprincipleofuncouplingcoveringdetailsfromtheTCNAHandbookandthin-setinstallations.Newproductintroduc-tionsincludedapreviewofthenewDITRA-HEATsystemwhichwasrecentlyintroducedtothetrade.NTCAandSchluterleadersthenheldanopen-forumdiscussiononinstallationpracticesandbusinessstrategiesbeforeheadingouttoafabulousdinner.DayTwoconsistedoftheNTCAstrategicplanningupdateandaSchluterpresentationonmoisturemanagementincludingalengthydiscussionofwaterproongandexaminingdetailsofboththeTCNAandSchluterinstallationhandbooks.PresentationsonSchluterKERDIBoardandtheirinnovativeprolesassolutionstochallenginginstalla-tionscompletedthemorningses-sions.Afterlunchalloftheattend-eesbrokeintogroupsandmovedintothetrainingcenterlocationswhereseveralterritorymanagerswerereadywithdemonstrationsofproductsincarefully-constructedmodules.Allofthegroupshadtimetoseethehands-ontrainingdem-onstrationsaskquestionsandmakecommentsandmoveontothenextmodule.TheeducationalportionoftheeventconcludedwithpresentationsbySchluterleadersofferingaglimpseintothefuturesharingsomestrate-Oneofthehighlightsofthesemi-narincludedround-robinpresenta-tionsinsmallgroupsofSchluterpw2ju22XZ922fgroductsandsystems.Newproductsdemonstratedatthesemi-narincludedtheDITRA-HEATsystemwhichwillbeondisplayatCoverings.78TileLetterMay2014 SOLUTIONSWITHMETALTRIMSSOLUTIONSWITHMETALTRIMSCarpetTrimsReducersCustomTrimsKnowledge.Experience.Service.Knowledge.Experience.Service.CeramicToolCompanyCeramicToolCompanywww.ceramictool.com1-800-236-5230giesofproductscurrentlybeingconsideredfordevelopment.Schluteralsosharedtheirposi-tiononsupportingCertifcationthroughtheCTEFprogramsandpledgedtosupporttheACTCertifcationscurrentlybeingoffered.Manyoftheattendeesstayedanadditionaldaytogoskiingsnowboardingandsnowmobil-inginthebeautifulmountainslocatednearLakeTahoe.Byallaccountsthosethatstayedtheextradayweretreatedtoamem-orableexperience.Schluter-SystemsandNTCAleadersagreedthatfuturemeetingsofthisnaturewouldcontinuetoprovidevaluetoourmembers.SeveralattendeestooktheextradayofferedbySchlutertoenjoythewinterclimatewithskiingsnowboardingandsnowmobilingadventures.Over75NTCAmembersattendedthetrainingseminarattherecentlycompletedSchluter-SystemsLEEDGoldCertiedbuildinginRenoNevada.80TileLetterMay2014 TCNAHandbookHighlightsThe2014TCNAHandbookforCeramicGlassandStoneTileInstallationhasbeenreleasedandthisyearseditionincludesthenew-estperformancedesignationfortilebondingmortarwithintheANSIsystemANSIA118.15AmericanNationalStandardSpecicationsforImprovedModiedDry-SetCementMortar.Thenewmortarstandardisimportantbecauseitenablescontractorsprojectbidstobecomparedmoreevenlypar-ticularlywhenahigher-performingmortarisneededbecauseitprovidesameansforrequiringorspecifyinguseofahigher-per-formingmortar.PreviouslymanymortarsthatarenowclassiedasanA118.15mortarwouldhavebeencategorizedunderANSIA118.4whichstillexistsbutwithaslightnamechangenowtheAmericanNationalStandardSpecicationsforModiedDry-SetCementMortar.HowdoesthisaffecttilecontractorsSpecicationsthatcalledforanANSIA118.4mortarallowedawiderangeofmortarsintermsofperformance.Whenestimatingcontractorswouldhavetodecidewhetherornottofactorinahigher-performinglikelymoreexpensivemortar.Giventhecompetitivenessofbidsdoingsocouldjeopardizethechanceofgettingajobbyaddingcosttoabidthatothersarenotincludingbecauseitisnotrequired.Atthesametimeexpe-riencedcontractorsandestimatorsknowthatsomeinstallationsandapplicationsneedorwouldatleastbenetfromahigher-perfor-mancemortarevenifthejobspecdoesntrequireit.WiththenewWhatsnewinthe2014HandbookANSIA118.15Mortarthin-setadded82TileLetterMay2014 A118.15standardinplacethereisamorelevelplayingfeld.Plusitcouldbearguedthattheconsumerandenduserwillbeneftbecausewhenahigher-performingmortarisneededthejobspecifcationscancallforitandtheprojectislikelyawardedtoacontractorthatincludedit.WhatmethodsareaffectedInthejust-released2014HandbookA118.15mortarhasreplacedA118.4mortarastheminimumrequirementfortil-ingabove-groundbalconiesanddeckspoolsandsteamshowers.Forinteriorabove-groundoorinstallationmethodsforexam-pleF113Athemortarrequire-mentdependsonwhetherornotamembraneisbeingused.IfthereisnomembraneA118.15mortarisrequiredtheconceptbeingthathavingaexiblecom-ponentinsuchsystemsishelpful.IfamembraneisusedhoweveranANSIA118.4mortarmaybeused.SimilarlyA118.15mortarisrequiredwhenamembranewillnotbeincludedwhenusingtheradiant-heatoor-installationmethodsandtheexterior-wallmethods.ManufacturersofA118.15mor-tarsarealreadyeducatingdesignprofessionalsonwhenhigher-per-formingmortarisneededandhowtospecifyit.Beonthelookoutforupdatedspecsandbesuretobidaccordingly.TileLetterMay201483 NTCABENEFITSBOXWhoeverthoughtthatNTCATileStoneWorkshopsareallworkandnoplaywellmustneverhavebeentoone.Yesitstruethatforover30yearstheNTCAsroadshowone-stopone-eveningtrainingeventsfreeofchargetothetradehavebeenwowingcon-tractorshelperssalespeopleandADprofessionalswithnewsoftheindustryslatestdevelopmentstechnicalinformationmaterialsandinstallationmethods.NTCAtechnicalconsultantsGeraldSloanandMichaelWhistlertrav-elaroundthecountryto70locationssupportedbyindustryexpertsandsponsorsbringinganeveningofinformationfoodfel-lowshipandfun.ThatsrightIsaidfun.WhetheritsMichaelWhistlerthrowingspongesintotheaudienceforthosewhogivetherightanswerstohistechnicalquestionstohostsitesthatgotheextramiletheseNTCATileStoneWorkshopsareathoroughlyenjoyableandvalu-ableexperience.IndoubtTakealookatthehardworkingattendeesliterallypicturedataFunBoxamod-ernversionofaphotoboothsetupatDaltileinBoisearecenthostofaNTCATileStoneWorkshoponFebruary19.Ithoughtthatitwouldbeagreatwaytocreatealastingmemorywithourcustom-ersvendorsandemployeessaidJustinCarrsalesrepresentativefortheDaltileBoiselocation.IthinkthatitworkedtoobecausenowNTCAbringingeducationandfuntoahostsitenearyouInadditiontothevaluableindustryinfor-mationthe55-60Boiseattendeesgleanedattheworkshopyoucanrestassuredthattheyllneverforgetthefuntheyhadposingwithotherattendeesandjusthav-ingaball84TileLetterMay2014 Throughouthistorytheresalwaysbeenabiggamechanger.SC-118-05142014LTICRETESUPERCAPLLC.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners.SeehowtheprovengamechangingtechnologyfromLATICRETESUPERCAPcanbenetyournextproject.Visitusatwww.laticretesupercap.com.Snapformoreinformation. ImseeingtheminmycustomersofcesandaroundDaltile.ItwasaveryfunnightSomelocationsgetextracre-ativeinmakingoureventarealsuccessaddedJimOlsonassis-tantexecutivedirectorNTCA.AndthatsnotallthisyearateachworkshopNTCAwillgiveawayafreeone-yearmember-ship.Ifyouhavealreadypaidyour2014duesthenyouwillreceive2015forfree.Alsoticketswillbehandedoutateachworkshopandadrawingwilltakeplacetobeeligibleforall-expense-paidtripstobothTotalSolutionsPlus2014TSPandCoverings2015.NTCAwilldrawonenameateachworkshopforthechanceatafreeTotalSolutionsPlusgiveawayandoneforthechanceatthefreeCoveringstrip.Thosewinnerswillqualifyforthetripgiveaways.TherstdrawingwilltakeplaceattheendofAugusttoannouncethewinnerforthetriptoTSPinSanAntonioTXattheendofOctober.TheseconddrawingtoannouncetheCoverings2015winnerwilltakeplaceatTSP.Formoreinfor-mationcontactJimOlsonatjimtile-assn.com.Thoseofyouattendingwork-shopsontheeasternsideofthecountrymayseethistrailersoonitsGeraldSloansbrandnewworkshoptrailerwhichhepullswithaFordF-150toalltheNTCATileStoneWorkshopsinhisregion.Thisisawell-supportedprogramasevidencedbythelogosofallourgeneroussponsorsemblazonedonthetrailersides.Visitwww.tile-assn.comandclickonTrainingEducationtoseethenextworkshoplocatednearyou86TileLetterMay2014 800.423.5243www.barwalt.comProvidingprofessionaltoolsforover35yearsWalterPytlewskiCEOOwnerBARWALTTOOLJackAbravanelOwnerContractorTILETECHNIQUESTheOriginalBarwaltUltralightKneePadsIseeyouveheardthisonebeforeHeyWalterWhatsblackandblueandmakessuremykneesarentTheoriginalandstilltheBESTUltralightTMKneePadsTHENO-STRESSKNEEPADYOUVEBEENLOOKINGFORFamoustheworldoverforstartingthecomfortrevolutionThefoldingaccordiontopallowsforcomfortwhilestandingandthekneepadsaretotallyrebuildablewithreplacementstrapsbuttonsandliners.Thiskneepadoffersexcellentgripmaximumcomfortandsecuritywithatoughyetexiblenon-skidoutershell.Makessensedoesntit FACESINTHENEWSBostikInc.bostik-us.comoneoftheworldslargestmanufac-turersofadhe-sivesandseal-antsannouncedthatMichelleSwiniarskihasjoinedthermasitsnewmar-ketmanagerCeramicInstallationSystemsforitsConsumerandConstructionBusinessUnit.ShereportsdirectlytoScottBandadirectorofmarketingConsumerandConstructionBusinessUnit.SwiniarskicomestoBostikfromQEPInc.whereshewasdirectorofProductMarketAdhesives.PriortothatsheworkedatMAPEIasproductmanagerFloorCoveringInstallationSystems.SwiniarskiwillbeworkingoutofBostiksNorthAmericanheadquartersinWauwatosaWis.INDUSTRYNEWSMAPEIjoinsSHARPinArizonaMAPEIscommitmenttothesafe-tyandenvironmentalhealthofitsemployeesworldwideisreectedthroughthecerticationoftheMAPEIoperationsfacilityinTempeAriz.byOSHAsSafetyandHealthAchievementRecognitionProgramSHARP.WeareextremelyproudofouremployeesandoursafetyrecordsaidAlFornarounitmanagerforMAPEIsArizonaoperation.Whenwewerenotiedofourcertica-tionbytheArizonaDivisionofOccupationalSafetyandHealthdirectorBillWarrengaveussomestartlingfactsthatemphasizedthesignicanceofouraccomplish-ment.Hesaidthereare158000employersinArizonabutonly26includingMAPEIhaveachievedcerticationbytheSHARPpro-gram.TheTempeplantjoinsMAPEIsFt.LauderdaleFla.plantwhichachievedSHARPstatusin2010.OneofthemostimportantresultsofgainingSHARPrecognitioniscreatingacultureofsafety.ThebenetsasstatedintheOSHAprogramincludeCreatingabetterworkingenvi-ronmentthatisfreeofsafetyandhealthhazardsBoostingworkermoralebyinvolvingworkersincreatingaculturethatemphasizesasafeandhealthfulworkplaceImprovingcommunicationamongworkersandmanage-mentEncouragingsafetyinthecom-MAPEIsTempeoperationsteamwithunitmanagerAlFornarocenterwithSHARPplaque.88TileLetterMay2014 www.emser.comDirectionDirectionisaseriesperfectforcommercialprojectsorforresidentialprojectsthathaveacontemporaryaesthetic.ThisunglazedthroughbodyporcelainseriesoffersmattepolishedandtexturedsurfacesineveryoneofitsmodishcolorsandsizesMosaicsareofferedineachcoloroftheseries. INDUSTRYNEWSmunityasworkersmaytransfersafeandhealthyworkpracticesoutsideoftheworkplace.MAPEIcelebratedtheSHARPcer-ticationwiththeTempeChamberofCommerceandOSHArepresen-tativesattheplantonJanuary232014.FloridaTileopens15000-sq.-ft.DallasshowroomandwarehouseFloridaTileopeneditsnewestdesignershowroomconceptandwarehousea15000-sq.-ft.facilityinDallaswithaVIPreceptionattheshowroomMarch272014inthisits60thanniversaryyear.Locatedat9755CliffordDrivenearLoveFieldairporttheFloridaTilefacilityisare-purposedandre-designedstructurefeaturing9700squarefeetofwarehousea4000-sq.-ft.customershowroomanddisplayareaa700-sq.-ft.con-tractorsalesshowroomandmorethan500squarefeetcomprisingmeetingandconferenceareas.AccordingtoSeanCilonamar-ketingdirectorforFloridaTiletheshowroomandwarehousewerecreatedtoservealargecrosssec-tionofDallas-areacustomers.Itfeaturesanextensivedesigncenterwiththelateststylesinporcelainceramicnaturalstoneglassandothertileplustrimanddecora-tiveshesaid.TheDallasshow-roomandwarehousearethenew-estinFloridaTileshowroomcon-ceptsinalarge-scaleinstallationwithspecializedlightingplusmer-chandisingandsamplesupport.TheopeningceremonyincluderemarksfromFloridaTileCEOMichaelFranceschelliandLucaSettiseniorexecutivevicepresi-dentBranchSalesOrganizationandofcialsincludinghonoraryItalianviceconsulVincenzoEnricoDeNardoformerconsulfortheStateofTexasaswellastheDallasDistrict8mayorandpresidentofthelocalChamberofCommerce.Localbusinessandgovernmentof-cialsandgueststotalednearly200.ThisisasignicantmilestoneforFloridaTilesaidCilona.ItmarkstherstopeningofanewlocationsincethepurchasebyPanariagroupin2006.Thoughwehavehadmanysuccessfulremod-elsinthattimethereisnogreatersignofprogressthanexpansionsoFloridaTilecongratulatesRicCornwellandtheentirestaffoftheDallasbranchandwhohelpedinthiseffort.MichaelFranceschelliCEOofFloridaTilecutstheceremonialribbonofciallyopeningFloridaTilesnewestshowroomandwarehouseinDallasonMarch27.WithFranceschelliistheFloridaTileteamresponsibleforthenewshowroomandwarehouse.90TileLetterMay2014 INDUSTRYNEWSNeoConsetforJune9-11atChicagoMerchandiseMartNeoConwillcelebrateits46thanniversaryasAmericaslargestcontractdesignexpositionandcon-ferenceJune9-11attheChicagoMerchandiseMart.Participatingexhibitorscoverthespectrumofverticalmarketsincludingcorpo-rateofceeducationinstitutionalenvironmentalsustainablehealth-carehospitalityretaillightingandstonetile.Sincetheshowsinceptionin1969theMerchandiseMartPropertiesMMPIshowmanage-mentteamhasremainedfocusedonevolvingtheeventtokeepinstepwithchangingcommercialdesignandbusinesstrends.Tothisendthe2014editionwillofferexcitingnewshowinitiativestop-notcheducationalprogrammingaswellaseventsthatcelebratethearchitecturaldiversityofChicago.2014ShowhighlightsincludeNewandfreshlyredesignedshowroomsaswellasproductlaunchesandinnovationsfromover700exhibitors.Anew7thand8thoorverticalmarketsfocusandlayoutthatwilloptimizetheexistingspace.NewwayndingincludinganewNeoConAppwithonlineoorplansaswellasimprovedon-sitesignagethatwillclearlycommunicatenewlocationsandhappenings.TheunveilingofNeoConNEXTSpaceastudentpressroomdesigncontestwithIIDAAninspiringseminarseriesincludingkeynotepresentationsfromtopdesignindustryinu-encersandstrategistsbusinesspowerhousesleadingeditorsandauthorsincludingTomEichofIDEOAdrianD.SmithofAdrianSmithGordonGillArchitectureASGGToddBracherofToddBracherStudioLLCandScottBarryKaufman.Over100CEUseminarstoursassociationforumsandspecialeventsbothonandoffsite.Expandedprogramminginclud-ingsessionsspecicallycreatedforthecorporateend-useronWednesdayJune11.Interviewswithexhibitorsshowmanagementandseminarspeak-ersareavailablepriortoduringoraftertheshow.Mediacanvisittheshowsonlinepressroomatwww.neocon.comtodownloadpressreleasesandannouncements.Thesitealsofeaturesanimagegal-leryandfastfacts.Forexhibi-tornewsimagesandreal-timeTheChicagoMerchandiseMartwillhostNeoConfromJune9-112014.92TileLetterMay2014 Copyright2014DuPont.Allrightsreserved.TheDuPontOvalLogoDuPontandDuPontStoneTechProfessionalaretrademarksorregisteredtrademarksofE.I.duPontdeNemoursandCompanyoritsaffiliates.KEEPINGYOURSTONETILEBEAUTIFULWITHDUPONTSTONETECHPROFESSIONALEnsurethebeautyofyourcustomersnaturalstoneandtilecountertopsoorswallsandotherinstallationsforgenerationstocome.WithacompletelineofproductstoprotectcleanandtransformstonesurfacesDuPontStoneTechProfessionaltechnologyfeaturesinnovativeeasy-to-usesolutionsdesignedtoprotectandpreservestoneandtileforeverydayliving.Protect.Clean.Transform.LearnmoreatStoneTechPro.comorcall877-786-6383 INDUSTRYNEWSinformationfollowNeoCononthefollowingsocialmediachan-nelsFacebookTwitterInstagramLinkedInPinterestandVine.HanleyWoodExhibitionsreleasesresultsofITSERecyclingInitiativeHanleyWoodExhibitionsannouncedtheresultsofitsrecy-clinginitiativeatTheInternationalSurfaceEventTISEheldJanuary27-30attheMandalayBayConventionCenterinLasVegas.Seventy-veparticipatingexhibi-torsdonatedover100000lbs.ofgently-usedoorcoveringstoneandtileproducttocharitablepart-nerscoordinatedbytheMountainRe-SourceCenteranditssubsid-iaryTilePartnersforHumanity.InadditionthejointinitiativewhichincludedsupportfromFreemanCompaniesUnitedServicesandMandalayBayConventionCenterwassuccessfulinrecy-cling540000lbs.ofcommoditymaterial.OfcialsfromMandalayBayConventionCenterprovidedacomprehensivepost-showreportconrmingthatasaresultoftheeffort80ofthetotalwastegen-eratedfromtheshowwasrecy-cled.Recycledmaterialsincludedcardboardcarpetcarpetpadsconcretemetalaluminumpaperplasticswoodcratesandpallets.AdditionalHanleyWoodshowsparticipatinginrecyclinginitia-tivesthroughapartnershipwiththeMountainRe-SourceCenterincludeDeckExpoJLCLiveNEJLCLiveNWandtheRemodelingShow.TheTISEinitiativeisthelarg-estandmostcomprehensiveeffortdueinparttothesignicantsizeoftheshow.Productdonationslledsix53-ft.trailerstocapacityandonelargeatbedstackedhighwithrollsofcarpet.Donationsfromtheshowhavemorethandoubledsincetheprogramwaslaunchedin2012.Thegently-usedproductwasdeliveredtotwocharitableorga-nizationsHabitatforHumanityLasVegasNevadachapterandRiverValleyCommunityOutreachCenterGridleyCalif.whowillutilizethematerialstosupportcommunityimprovementeffortscurrentlyunderway.ExhibitingcompaniesofallsizesfromtheoorcoveringstoneandtileindustriesactivelyparticipatedintheHanleyWoodrecyclingini-tiative.Majorcontributorsinclud-edBedrosiansandMannington.Inadditiontoreceivingatax-deductibledonationexhibitorsProductdonationsfromTISEtoMountainRe-SourceCenterstretchedasfarastheeyecanseeandflledmorethansix53-ft.trailers.94TileLetterMay2014 HAVINGAHARDTIMECUTTINGMOSAICGLASSTRyOURWATER-FREEDUST-FREENOISE-FREEPOWER-FREEPOPTILECUTTERVisitourwebsiteformoreinfobellota.com8002342547MarketedbyCORONACLIPPERINC.forNorthAmerica INDUSTRYNEWSreceivedthebenetofknowingtheirproductwouldbeputtogooduseaftertheshow.WithoutthestrongpartnershipwevebuiltwithHanleyWoodFreemanandtheever-growinglistofdonatingexhibitorsoverthepastseveralyearsthisinitiativewouldntbepossiblesaidHerbMillerexecutivedirectorofMountainRe-SourceCenter.Thedonationscollectedsupportournon-protpartnerswhoworkinimpoverishedcommunitiesaroundthecountry.Thismassiveeffortwillenablefamiliesinneedtobuildbetterlives.FormoreinformationregardingtheMountainRe-SourceCenterandTilePartnersforHumanityvisitmountainre-source.organdtpfh.com.BostikreceivesCLEARselectAwardforurethanegroutsBostikInc.bostik-us.comwastherecipientoftheCLEARselectAwardforMostPreferredBrandofUrethaneGroutswhichwaspresentedonJanuary29thinLasVegasNevadaduringSurfaces2014.AccordingtoBethSurowiecofClearSeasResearchthecompanythatproducedthe2013TileStoneInstallationContractorCLEAReportandmanagesthebiennialAwardsProgramCLEARselectAwardsarepresentedtocompaniesthatachieveanoutstandinglevelofbrandpreference.Awardwin-nersareselectedbasedonsur-veyresponsesfromtargetedbusi-nessrespondentsthatparticipateinamailonlinesurvey.CategorywinnersareselectedbasedonresponsestothequestionWhichonemanufacturerdoyoumostpreferAllwinnershavetodomi-nateacategoryfromastatisticalperspective.Iftwomanufacturersachievedstatisticallyequalprefer-encenowinnerisdeclared.ThetopfourVeryImportantFactorsinchoosingthewinnerswereproductperformance85productavailability66cus-tomerservice53andtechnicalsupport51.Ofthosesurveyed99werefromthecontinentalUnitedStatesthisincludedmorethan29000peoplebeingmailedoremailed.Ofthoserespond-ing63personallyspeciedbrands.WereproudtoreceivethisawardsaidMikeJenkinsbusi-nessdirectorofBostiksConsumerandConstructionBusinessUnit.Inparticularbecauseitclearlyshowsthattileandstoneprofes-sionalsnotonlyacknowledgethehighperformanceofoururethanegroutsbutthattheyrecognizethattheseproductsarereadilyavailableandarebackedbysolidprogramsofcustomerserviceandtechnicalsupport.96TileLetterMay2014 NEWPRODUCTSDustCollectionProductsintro-ducestheSawMuzzle.Madeofheavy-dutyberglass-lledABSplasticitsdesignedtottheSkilBoschandotherworm-drive7circularsaws.Itiseasytoinstallandwillcollectupto99ofthedustwhenusedwithastandard2HPindustrialvacuum.WhenusedwithSkateplateitisexcel-lentforscoringandcuttinglinesinconcreteandtile.Completesys-temsincludingHEPAvacuumsareavailable.www.dustmuzzle.comCalFlorislaunchingauniqueputty-basedrepairkitcalledtheMix2MatchTileFixRepairKitwhichcomeswitheverythingneed-edtomakerepairspracticallyinvisi-ble.TileFixallowscontractorstomixandmatchvirtuallyanycolorformultiplesurfac-estilestoneceramicsandmore.Eighteenformulasareincludedtoeasilyachieveacustomizedcolorpalettetomeetproject-specicneedswithspecialtoolstocreategrainingormarblingeffects.Formulascleanupeasilywithwarmwater.Thecleanpackagingispeg-boardreadyavail-ableforprivatelabelingsupportedbyaTipsTrickswebsiteforcus-tomers.www.cal-orstore.comDecotalDecorativeMetalTilespresentstherst-evercollectionoftilestocombineconcreteandmetals.Themetalsarepresentedinbeautifully-designedpatternscastinengineeredpolymerconcretemakingaseam-lesstile.Theuniquecontrastbetweenthemetalscoldshinylookandfeelandthewarmroughconcretesur-facecreatesanexceptionaltilewithaluxuriouseffect.Tilesrequirenomaintenanceandcanbeorderedinawiderangeofcolorsandmetalsstain-lesssteelaluminumtitaniumbrasscopperandmoreplusplatingsinchrome-nickelsilvergoldupto24Kgoldandanodizedaluminumandtitanium.Thispatent-pendingprocessoffers27graphicspatternsfrom200mmx200mmsquareto600mmx600mminsquareorrectangularformandapproximately12mmthick-ness.www.decotal.net98TileLetterMay2014 NEWPRODUCTSErgodynehasexpandeditsChill-ItsEvaporativeSeriesfeatu-ringavarietyofnewoptionsofitstop-sellingCoolingTowelCT.UtilizingadvancedPVAtechnologytheexpandedlineoffersnewcolorsaswellasdifferentsizesandwaystoweartheCTallwiththesamegoalinmindtocoolworkersonthejobandcombatthedangerouseffectsofheatstressthenumberonekillerinweather-relateddeathsaccordingtotheBureauofLaborStatistics.Idealforoutdoorandindo-orworkersbattlingheatfatiguethenewame-retardantChill-ItsCoolingProductsareavailablenowatallauthorizedErgodynedistribu-tors.www.ergodyne.com.Schluter-SystemslaunchedDITRA-HEATtherstelectricoorwarmingsystemthatdirectlyincor-poratesessentialuncouplingtech-nologyintoaoorwarmingsystemtoprovideheatedoorsthatarenotsusceptibletocracking.Frequentuctuationsintemperaturecausedbyaoorwarmingsystemleadtomoreexpansionandcontractionofmaterialsintheoorassemblynecessitatinguncouplingprotec-tion.Existinginstallationmethodsrequiretheinstallationoftwosepa-ratesystemsaoorwarmingsystemandanuncouplingsystem.DITRA-HEATistheonlysystemthatprovidesoorwarminganduncouplinginasinglelayer.Theheatingcablesareeasilysnappedintoplaceontopoftheuncouplingmatwithnoclipsorfasteners.TheinstallerhascompleteexibilityonwherethecablesareplacedsoeveryinstallationiscustomizedtosuittheexactrequirementsoftheownerandbecausetheyareheldsecurelywithintheDITRA-HEATmatthereisnoneedtouseself-levelingcompoundstoencapsulatetheheatingcables.Installationcanbeginfaster.Themattingisavail-ableinrollsandsheetsandheat-ingcablesareavailablefor120Vand240Vcircuits.Alsoavailableisadigitalthermostatinprogram-mableandnon-programmablefor-matswithbuilt-inGroundFaultCircuitInterruptersGFCIanddigi-taldisplayswithbacklitscreen.www.schluter.comditra-heat.100TileLetterMay2014 InstallationSystemsForAllTypesofDecorativeGlassMosaicsWeexceedindustrystandardstodeliverthequalityyoucometoexpectfromstarttofinish.www.sgm.cc AIA2014...................................................69ATRTileLevelingSystems......................................72-73AlphaProfessionalTools..........................................77ArdexAmericas...............................................71ArmalyBrands................................................33BarwaltToolCompany...........................................87Bellota......................................................95BenoJ.GundlachCompany........................................6BestTile.....................................................59BostikInc.................................................64-65CeramicToolCompany..........................................80CeramicsofItaly...............................................91CustomBuildingProducts.........................................49Dal-TileCorporation..............................................7EDCOInc....................................................48DuPont.....................................................93DuralUSA..................................................103EmserTile...................................................89FilaChemicalsUSA.............................................12FinPanInc................................................18-19ImolaCeramica................................................3InnovisCorporation.............................................13JosephLundgrenConsulting........................................62LackmondProductsInc............................................5LATICRETEInternationalInc.................................centerspreadLATICRETEInternationalInc........................................45LATICRETESUPERCAP...........................................85MAPEI.........................................insidefrontcover1MAPEI......................................................27MKDiamondProductsInc.........................................11MLTSystems..................................................51MasterWholesale...........................................28-29MerkreteSystems.....................................22-238197MiracleSealantsAbrasives......................................15NACProductsInc..............................................35NobleCompany...............................................75OneidaAirSystems.............................................83PearlAbrasives................................................63ProSpec..................................................4143SGMInc...................................................101SawmasterDiamondToolsInc......................................99Schluter-Systems.............................outsidefrontandbackcoversSchluter-Systems...............................................31SlipGrip....................................................14SlipGuardSystems.............................................26TECHBFullerConstructionProducts...................104-insidebackcoverTECHBFullerConstructionProducts..................................55TI-ProBoard...................................................79TexRite......................................................17TileWareProductsLLC........................................3739UniversityofCeramicTileandStone..................................58WausauTileInc................................................61ADVERTISERSINDEX102TileLetterMay2014 TileExpertsStickWithTECAnExpertSelection.ImagineanewcorporateheadquartersandshowroombuilttoshowcasethecapabilitiesoneofNorthAmericasmostformidableoor-coveringdistributors.CenturaTileaooringpowerhousewithmorethan80yearsofindustryexperienceachievedtheirbeautifulnewspaceusingTECinstallationsystems.Withafulllineofdurableeasy-to-useandlonglastingtileandooringproductstileexpertslikeCenturarelyonTECforperformancetheycantrust.ThebestofthebesttrustTEC.Visittecspecialty.comtolearnmore. Copyright2014H.B.FullerConstructionProductsInc.TECisatrademarkofH.B.FullerConstructionProductsInc.CenturaTileCorporateHeadquartersTorontoOntarioContractorUpperDeckFlooringBoltonOntario www.schluter.com800-472-4588ConnectwithusHeatinganduncouplinginasinglelayerNoself-levelersrequiredtoencapsulateheatingcablesnoneedtowaitforcuringPlacetheheatingcablesexactlywheretheyareneededwithoutclipsorfastenersCombinestheexibilityofloosecablewiththeeaseofinstallationofamatsystem120Vand240VoptionsProgrammableandnon-programmablethermostatsavailableFasterThinnerFloorWarmingSchluter-DITRA-HEATElectricfloorwarmingsystemwithintegrateduncoupling