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NationalTileContractorsAssociationwww.tileletter.comJune2014ONTHECOVERCustomBuildingProductsAtlantaCampusoftheFuturebuilttolastwithCUSTOMCoveringscelebrates25thanniversarywithglamorousLasVegasshowBusinessTipThedailyhuddle MAPEIsShowerPerfectInstallationSystemscomposedofpre-slopedpanelsapatentedPVClineardrainandinnovativetime-savingcomponentsarecomplementedbyindustry-recognizedwaterproofingproducts.ShowerPerfectInstallationSystemscombinequickeasyinstallationwithcontractorlaborsavingsallowingjobsitefabricationtofitthesizingrequirementsofshowercompartments.Theinstallationsystemsareidealfortub-to-showerconversionsforcommerciallightcommercialandresidentialusesinhotelshospitalityfacilitiesinstitutionsdormitoriescondominiumsandsingle-familyresidences.FormoredetailsaboutShowerPerfectInstallationSystemsvisitwww.mapei.com.Perfectionisntalwayseasy...untilnow.New newsyouneedtoknowDedicatedtoeducationandindustryserviceFeatureStory30Inthisissue...40QualiedLaborLATICRETEMVPpointsfundCTIACTregistrationfeesByLesleyGoddin46FiveStarContractorspotlightMemphisTileandMarbleCompanyInc.SponsoredbyCustomBuildingProducts60Coveringscelebrates25thanniversarywithglamorousLasVegasshowfeaturestoryCustomBuildingProductsAtlantaCampusoftheFuturebuilttolastwithCUSTOMtileletter.comONLINENOW92526048June20142TileLetterJune2014 ThankYouConfindustriaCeramicaforawardingtheNemoTileCompanythe2014NorthAmericanDistributorAward.Nemoalsothanksourmanufacturingpartnersclientsandvendors.Wecouldnothaveachievedthishonorwithoutyourfineproductsandsupport.MatthewKarlinPresidenttheNemoTileCompanynemotile.comestablished1921 THEOFFICIALPUBLICATIONOFTHENATIONALTILECONTRACTORSASSOCIATIONBARTA.BETTIGApublisherbarttile-assn.comLESLEYA.GODDINeditorlesleytile-assn.comMICHELLECHAPMANartdirectoradvertisingsalesmichelletile-assn.comMARYSHAW-OLSONadvertisingsalesmarytile-assn.comMailingAddressP.O.Box13629JacksonMS39236U.S.A.ShippingAddress626LakelandEastDriveJacksonMS39232Tel601-939-2071Fax601-932-6117Websitewww.tileletter.comwww.tile-assn.comDepartments6Welcomenewmembers10NTCATileStoneWorkshopsschedule14Editorsletter16Presidentsletter20AsktheExpertsSponsoredbyLATICRETEInternationalInc.24BusinessTipThedailyhuddleByWallyAdamchikpresidentFireStarterSpeakingandConsultingSponsoredbyMAPEI52TechTalkANSIrequirementsforporcelaintileshearsaretoolowByTomD.LynchSponsoredbyTECHBFullerConstructionProducts86NTCABenetsBox88IndustryNews100NewProducts112AdvertisersIndexTheNationalTileContractorsAssociationInc.isanequalopportunityassociationandseekstoincludequaliedindividualsandbusinessesinallphasesofitsactivities.TheNationalTileContractorsAssociationInc.doesnotdiscrimi-nateonthebasisofracecolorreligionagesexsexualorientationnationaloriginveteranstatusordisability.TheNationalTileContractorsAssociationInc.seeksopportunitiestoincludethesegroupsinitsprogramsandactivities.TileLetterisafreesubscriptiontothetilestoneandalliedproductsindustries.Tosubscribevisitwww.tileletter.com-clickonAdvertisersSubscribers-clickonSubscribe.Tomakeaddresschangesorunsubscribepleasesendanemailtowebmastertile-assn.com.TILELETTEREDITORIALPOLICYTileLetteristheofcialpublicationoftheNationalTileContractorsAssociationInc.NTCA.TileLetterprovidesamediumforexpressingviewsandopinionswithoutapprovingdisapprovingorguaranteeingthevalidityoraccuracyofanydataclaimoropinionappearingunderabylineorobtainedorquotedfromanacknowledgedsource.StatementsoffactandopinionaremadeontheresponsibilityoftheauthorsaloneanddonotimplyanopinionorreecttheofcialpositionofNTCA.NTCAwouldnotbepossiblewith-outthededicatedserviceofourboardandcommitteemembersandregionalandstatedirectors.Meetthesededicatedvolunteersbyvisit-ingwww.tile-assn.comandclickingonAboutUs.Youcanalsondinfor-mationandacontinuallyupdatedlistofFiveStarContractorsatwww.tile-assn.comclickonFindaTileContractororConsultant.4TileLetterJune2014 FORPERFECTTILE-TO-TILELEVELING.ThisTileLevelingSystembyQEPishandsdownthebestsysteminthemarket.ForaquicksmoothandeasyinstallationweuseQEPsLevelingSystemoneveryjob.-KurtDuitsmanFloorsforLivingQ.E.P.CO.INC.BOCARATONFL561.994.5550WWW.QEP.COMFindusonDONTFALLPREYTOINFERIORDIAMONDBLADES.PORCELAINCERAMICMARBLEGRANITEFASTERCUTSCHIP-FREELONGLIFEBITEBACKWITHNEWPliersavailable ThesemembersrecentlyjoinedNTCAPleasetaketheopportunitytowelcomethoseinyourregiontotheNTCAfamilywelcomenewmembersCONTRACTORMEMBERSAlpineMasonryBrianMoore970-596-0957MontroseCO81401Bmoore151gmail.comArchworksInc.JohnFendley803-610-9977FortMillSC29708jfendleyarchworks-inc.comArtisanStoneTileDesignInc.MehmetKoop-Yilmaz516-906-4853PortJeffersonStationNY11776artisanstone.mehmetgmail.comBHFlooringGraniteByronHarris225-324-3156BatonRougeLA70806byronharrisgraniteicloud.comBaileysQualityHomesBelindaBailey803-603-2016LexingtonSC29072baileysqualhmsaol.comBanachFamilyConstructionMatthewBanach970-261-2158GrandJunctionCO81507mattzbeachgmail.comBrightonTileBrightonKhumalo303-818-2191LafayetteCO80026brightontilegmail.comCabotRowePaulLuccia713-459-6215HoustonTX77008cabotandrowegmail.comCarolinaCustomInstallationsJohnParks704-568-7277CharlotteNC28273johnnycci-foors.comDivision9LLCMiriamCarter504-301-1551NewOrleansLA70114div9llcnonocoxmail.comEastsideTileCo.PrestonCall425-736-8943SammamashWA98074timewilltellumsn.comEliteTileBillParker720-300-4037CastleRockCO80108bill.parker05gmail.comEltonBolinContractor225-405-9081BatonRougeLA70812eltonbolincox.netEmersonCarpetOneLeeEmerson225-291-2787BatonRougeLA70816lemersonemersoncarpetone.comFastFlooringLLCMaxGalvao407-587-5653GooseCreekSC29445max_galvaolive.comFlooringInstallersPlaceReneRodriguez504-908-4481JeffersonLA70121renefoorgmail.comJohnsonTileCompanyChrisJohnson310-308-8285LosAlamitosCA90720chris3boysearthlink.net6TileLetterJune2014 SelfLevelingUnderlaymentiscreatedbasedongreentechnologyinaconcertedefforttoimplementaLEEDstrategyforgreenerbuildingpracticeswww.sgm.cc800.641.9247FastsettingSavecostandlaborEliminatestrowelingNosandingorgrindingCanbefeatheredgedLowshrinkagenotgypsumbase KellerMarbleandTileDanielKeller504-236-0189MetairieLA70005keller710gmail.comLavinTileStoneInc.ThomasLavin307-234-3841CasperWY82609tomlavintile.comLoveraFlooringLLCAlanLovera941-536-4020SarasotaFL34237loverahomegmail.comMarchandsInteriorHardwareBrentleyMarchand225-647-4076GonzalezLA70737brentleymarchands.netMarkosFloorCoveringErikMarko605-251-5072AberdeenSD57401erikmichellemarkonvc.netMikeNardoneContractor586-822-6783ClintonTownshipMI48035m.nardonehotmail.comPaloAllContractorsCorp.DianeFrank504-872-9910NewOrleansLA70117dianepaloallcontractors.comParamountInstallationsInc.GeorgeEizenga708-757-0608StegerIL60475paramountinstallationscomcast.netPerfectionTileLLCRichardTieskotter303-829-6140AuroraCO80013perfectiontileicloud.comPrecisionTileDavidBolin225-939-0514BakerLA70714vonnyanncox.netSnakeRiverStoneMikeNorton208-284-3650NampaID83686mikesnakeriverstonellc.comStoneworkDesignConsultingInc.AnthonyAbdy973-575-0835PineBrookNJ07058Anthonystoneworkdesign.netSunsetFlooringTileMichaelSmith520-370-5234TucsonAZ85716tucsmithmgmail.comSuperiorFlooringLLCPaulWestJr.504-338-0772HarahanLA70123superiorfooringlive.comStoneRestorationServicesGreggLaviolette248-220-1672TroyMI48084Greggsrsdetroit.comStudioTileandStoneAnthonyBogo321-242-5780MelbourneFL32940infostudiotileandstone.comTandemTileandStoneLLCSteveDigiuseppe734-277-7475AnnArborMI48106stevetandemtile.comTheFloorStoreMoreInc.DavidIles225-664-5361DenhamSpringsLA70726dsfoorstorecarpetone.comThePlaceforTileTalMazor305-471-0213DoralFL33166tmazortheplacefortile.comWELCOMENEWMEMBERS8TileLetterJune2014 ToddHensonContractor501-351-0511SherwoodAR72120metaylorhchgmail.comTopNotchTileStoneMitchCaropreso413-441-9209PittsfeldMA01201mitchcaropresogmail.comTrueValueProductsLtd.FayazMohamed94114884899Mt.LaviniaSriLankahamdenfayazsltnet.lkWWFlooringWilliamE.Wood970-260-4145CliftonCO81520Shooting338hotmail.comWatfordTileInc.SteveBaker803-345-3409ChapinSC29036watfordtileaol.comMANUFACTURERMEMBERGreatLakesTileProductsLarryCrocenzi586-263-6154ShelbyTownshipMI48315larrygltileproducts.comCONSULTANTMEMBERAxisTileStoneConsultantsLLCFrankGorman848-203-6037PointPleasantNJ08742ForinformationaboutjoiningNTCAvisitthewebsiteatwww.tile-assn.comcontactJimOlsonat601-939-2071oremailhimatjimtile-assn.comWELCOMENEWMEMBERSCongratulationsonanhonorwell-earnedwww.noblecompany.comDANWELCHNOBLECOMPANYSALUTESOFWELCHTILEANDMARBLEASNTCATilePersonoftheYearTileLetterJune20149 NTCATileStoneWorkshopspresentedbyGeraldSloanMichaelWhistlerJULY8Daltile4416-121stStreetDesMoinesIA515-252-0212DanDreydan.dreydaltile.comJULY9Daltile7600SouthGrandSt.Ste1BurrRidgeIL630-789-1400ChuckLoosechuck.loosedaltile.comJULY15Daltile15380W101stTerraceKansasCityKS913-599-2987SteveAdinolfsteve.adinolfdaltile.comJULY16Daltile3121MelcatDriveSuiteAOklahomaCityOK405-685-3526KentThomaskent.thomasdaltile.comJULY22Daltile6395CorporateCenterColoradoSpringsCO719-260-7000DonnieBoothdonnie.boothdaltile.comJULY23Daltile2930NorthAvenueSuiteCGrandJunctionCO970-241-9418CoreyGascoignecorey.gascoignedaltile.comAUGUST12Daltile2257NorthwoodDriveSalisburyMD410-546-1015DavidKeosiandavid.keosiandaltile.comAUGUST12Daltile9888HornRoadSacramentoCA916-364-0741KellyMcClurekelly.mccluredaltile.comNTCAsTileStoneWorkshopsareagreatopportunitytostayabreastofthelatesttechniquesandsystemsfortileandstoneinstallation.WorkshopsnowincludeinformationonthemanychangesintheTCNAHandbookforCeramicGlassandStoneTileInstallationlivedemonstrationsandanopenforumateveryevent.Visitwww.tile-assn.comforaworkshopscheduleorcheckeachissueofTileLetterforupcomingeventsinyourarea.10TileLetterJune2014 www.oceancareproducts.comwww.pliteq.comThankyouforyoursponsorshipoftheNTCATileStoneWorkshops.AUGUST13Daltile9220GaitherRoadRockvilleMD301-948-2496JimWisejim.wisedaltile.comAUGUST13Daltile206MeyersChicoCA530-343-6425JohnZuehlkejohn.zuehlkedaltile.comAUGUST14Daltile812-AOregonAvenueBaltimoreMD410-636-7012SteveMilaksteve.milakdaltile.comAUGUST14Daltile3065CrossroadsDriveReddingCA530-221-8453JohnZuehlkejohn.zuehlkedaltile.comTileLetterJune201411 ThankyouforyourPremiumSponsorshipoftheNTCATileStoneWorkshops.ThankyouforyourPremiumSponsorshipoftheNTCATileStoneWorkshops.www.northamericanadhesives.comwww.bellota.com12TileLetterJune2014 CERAMICPORCELAINGLASSMETALNATURALSTONEQUARTZ2014Dal-TileCorporationSIMPLEYETSOVERYFARFROMORDINARYWithacleanminimalisticdesignthatcantbeignoredValorbyDaltileisamustforyournextresidentialorcommercialproject.Createdwithacontemporarynaturalstonelookinminditswellsuitedforhightrafcareaswherebeautyanddurabilityareamust.FormoreinformationonValororanyotherDaltileproductsvisitdaltile.com.PhotofeaturesGallantGrayin24x24.ADivisionofMohawkIndustries OurJuneissueisalwaysaninter-estingonetoputtogethersinceitcomesontheheelsoftheCoveringsshow.Thisyearsshowtheevents25thanniversaryheldattheLasVegasConventionCenterwasespeciallyfullandpackedwithagrowingrosterofeventsandfeaturesforeverymar-ketsegmentintheindustry.TrustmewhenItellyouthatthisissuecouldeasilystretchto300pageslongbutweveelectedtogiveyouatasteoftheexpotodeliveressentialnewsandwhetyourappetitetoattendnextApril14-17whenCoveringsreturnstotheOrangeCountyConventionCenterinOrlandoFla.TheresgoodnewsforthetileindustrycomingoutofCoverings.AccordingtoTCNAguresandtheU.S.CensusBureauthe2013marketshowed12.9growthinvolumeover2012to2.48billionsq.ft.andvaluegureswereup16for2.80bil-lion.TheU.S.volumeimporttrendsthroughFeb.2014yeartodateYTDshow267.7millionsq.ft.ofceram-ictilearrivedintheU.S.a3.4increasefromFeb.2013YTD.VisittheTCNAupdatestoryintheIndustryNewssectionformoredetailsandtheCoveringsReviewforanoverviewoftheshow.RegisterforCoverings2015atwww.coverings.com.OnethingthatisexcitingistoseethegrowinglevelofexcellenceinourindustryfueledbytheeffortbehindcerticationbothforbasicskillsinCertiedTileInstallerCTIvalidationandAdvancedCerticationsforTileInstallersACT.Thetradeisreallyget-tingbehindtheseindustry-recognizedcerticationsgivinginstallersawaytoshowcasetheirexpertiseandrais-ingthebarfortheindustryasawhole.CheckouttheQualiedLaborsectiontolearnhowLATICRETEisexpandingitssupportandmakingiteasierthanevertogetcertied.AlsojustaplugayearinaadvanceforboththeCoveringsInstallationDesignAwardswww.coverings.comandtheNTCAFiveStarContractorAwardsjimtile-assn.comrifethroughyourbestprojectsandentertheminthesecompetitionstheresnoentryfeeanditseasytodo.Theresgreatprizemoneyandrecognitionoftheawesometileandstonecontrac-torsyouareTilnexttimebewellandGodbless.Lesleylesleytile-assn.comEDITORSLETTERLesleyA.GoddinGreatthingsarenotdonebyimpulsebutbyaseriesofsmallthingsbroughttogether.VincentVanGoghCORRECTIONTheimagesinourAprilcoverstoryabouttherenovationoftheDelAmoFashionCenterinTorranceCalif.werecreatedandcontributedbyMerkretesalesrepChrisFiala.14TileLetterJune2014 www.mkdiamond.comDesignedfoeasyandpecisepofilemillingofileganiemableandsonemaeialAdjsableheadallowspofilingmaeialspo1-14hickEasyocleanhemoplasicwaepanCasalminmconolheadwiheasyoadjsdephandlocaionconolsPowde-coaedheavyseelconscionMK-SafeswichpevenspofilefombeingopeaedwhenlockingkeyisemovedHeavy-dymoodesignfoeliabiliyCompleeangeofsandadpofileshapesavailableWaepmpandMK-400BDB38adispofilingdiamondoolincldedOne-yealimiedwaanyPa170565MK-EZPROFILERFEAturESViewtheEZ-Profilerinaction.ScantheQRCodewithyoursmartphoneforaccesstothevideo.PatentPendingTheMK-EZProlerwasdesignedforshapingtilegranitemarbleandstone.Itislightweightandportableforeasytransportationmakingitperfectforonsiteproling.Thepowerfulhigh-torquemotoroffers1-14horsepower.MADEINuSAPhone1.800.421.5830mkdiamond.comAnAmericanfamilyownedcompanysince1868.NEW WowIjustnishedmyOSHA30classthismorning.InAprilItalkedaboutasafetycultureandtheneedtogetonboard.The10-houror30-hourcourseinvest-mentinsafetyisjustthebegin-ning.Overthepastfewmonthswehaveprovidedeachemploy-eewithnewpersonalprotectiveequipmentPPE.WepurchasednewandreplacedoldWelchTileclothingtoolsandequipmentincludingextensioncords.Weupdatedoursafetymanualspentasignicantamountofmoneyontrainingournewsafetymanageranddevelopedasafetycommit-tee.Ourrstmeetingsarebeingplannednowandwillfocusonchangingourculturewithzeroinjuriesasourgoal.Educationisamajorhurdleforcontrollinginjury.Ourinvestmentinanapprenticetrainingprogramishowweintendtobuildabet-termoreeducatedworkforce.Thisweekwehadoursecondtile-nisherclasswith10newemploy-eesinthetiletrade.Itsexcitingtoseetheirpassiontolearnandbeinvolvedinthecompanyssuccess.Ifeelthattrainingandeducationisparamountformanyreasons.Theabilitytospendtimewithyouremployeesandgettingtoknowthempersonallynotonlybuildsrelationshipsbuttrustandloyalty.Anapprenticeshipprogramcanbenetinotherwaysaswell.Manyrequirementsaremandatedbyfederalandstategovernmentsuchasachauffeurslicenseforemployeesdrivingcompanyvehi-clesorHi-Locertications.Thesecerticationsandrequirementscanbeprovidedthroughthistypeofformalprogram.MSDSSDSdiscussionscanbeexpandedonandwillgivethesenewemploy-eesachancetodevelopgoodworkpracticesbasedonfacts.Vendorsandmanufacturerswilloffertimeandmoneytohelpwiththistrainingaswell.Theybenetbytheeducationandtheendresultofamoreeducatedinstallationcommunity.2014isouryearforsafety.Isthistheyeartomakechang-PRESIDENTSLETTERDanielJ.Welch16TileLetterJune2014 MAKETHERITECHOICEwww.texrite.comFORYOURINSTALLATIONATALLLEVELS.PRODUCTSTHATAPPLYEASIERBONDBETTERANDLASTLONGER. esinyourorganizationIamtoldthattruechangehappenswhenthepainofdoingsome-thingthewayyoualwaysdiditoutweighsthepainofmak-ingthechange.Ihavealwaysembracedchangeadaptedtoitorganizedassessedplannedimplementedandreassessedit.Safetyandapprenticeshippro-gramsaretherightthingtodobuttheycosttimeandmoneytoimplementadministerandkeeprelevant.Tileisatradethatrequiresinvestmentinpeople.Thisisthesandboxwechosehowweplayinitdirectlyaffectsourindustry.Theoutcomeofyourinvestmentinpeopleisthesameasminewhenwedoitwellcustomerswillrecognizeitandpayforit.Whenwedonttheywillbestuckwiththeendresultwhat-everthatis.Ourindustryneedsustomakethesechanges.Peopleinourtradeneedyourleadership.Thischangeistough.Itrequiresvisiondedicationknowledgeandtrust.Onethingisforsurewhenthepainofbadjobsandpoorlymotivateduneducatedtilesettersoutweighthepainofimplementingthistypeofpro-gramtruechangecanhappenDanWelchNTCApresidentWelchTilepresidentdanwwelchtile.comPRESIDENTSLETTER18TileLetterJune2014 HAVINGAHARDTIMECUTTINGMOSAICGLASSTRyOURWATER-FREEDUST-FREENOISE-FREEPOWER-FREEPOPTILECUTTERVisitourwebsiteformoreinfobellota.com8002342547MarketedbyCORONACLIPPERINC.forNorthAmerica ASKTHEEXPERTSQUESTIONWhatisthenormaldirectiontolayherringbonetilewhichwaydothearrowspointinasecondaryroomwithonlyoneentranceIwouldthinktheypointinthedirectionfromthedoortothebackoftheroombutIhaveseenthemsidewayswhichseemsstrange.Therestoftheoorsarestriphardwoodlaidinanormalfront-of-house-to-back-of-housepat-tern.Theroomtogetherringbonetileisasmallstep-downwineroomofftothesideofthediningroom.ANSWERItiscommontouseaherringbonepatternsquare-to-the-roomorinotherwordsinafront-to-backlay-outbutadiagonalherringboneisalsopopular.Itreallydependsontheenduserordesignprofessionaltodeterminethedirectionallayoutofthetilepattern.Thetilecontractorwilloftencre-ateadrylayoutoftileinasmallareaandhaveitapprovedbytheresponsiblepartybeforebeginningpermanentinstallation.TheonlyreferencetolayoutintheAmericanNationalStandardsInstituteANSIA-108isCenterandBalancenocuttilessmallerthanhalf-tilewherepossible.Thisisamatterofpreference.Nowrittendocumentsareavailableper-tainingtowhatdirectiontoinstallherringbonepatterns.GeraldSloantechnicalconsultantNTCApresenterQUESTIONIwouldappreciateyourassistanceinlettingmeknowiftherearecon-ditionsunderwhichitwouldbepropertousespotbondingfora6x24porcelaintiletobeinstalledonaconcreteoorThatisifproperadherentsandmaterialsareusedandcoveragespaceisadequate80forresidentialtileisitappropriatetousespotbondingIaskbecausethelittleinformationIcouldndonlineindicatesspotSponsoredbyItiscommontouseaherringbonepat-ternsquare-to-the-roomorinotherwordsinafront-to-backlayoutbutadiagonalherringboneisalsopopular.ProductAscendNaturalStonefromAmericanOlean.20TileLetterJune2014 bondingisneverappropriateforoorsunderanycircumstances.ANSWERYouarecorrectinyoursearchforsuitabilityofspot-bondinginstalla-tionmethods.Itisneveracceptabletousespot-bondingforoors.Spotbondingisexactlywhatitimpliesplacingspotsordabsofmortaronthebackofthetileorsubstratethenpushingthetiledownhopingthespotswillexpandenoughtogetpropercoverage.Thisspotexpan-sionreallyneveroccursgivingsub-standardcoverage.Itisdifcultenoughtogetpropercoverageusinganotchtrowelcorrectly.Thereisusuallyareasoninstall-erswanttousespotbondinganditisthatthesubstrateisoutofplaneandtheyneedtobuildthetileuptoavoidlippageissues.Thisactuallycausestwobadresultsonepoorcoveragetwomortarappliedtoothicklyexceedingmanufacturersmaximumallowablethicknessthatleadstoshrinkageandpossiblede-bonding.Substratesneedtobepre-paredtoproperatnessbeforepro-ceedingwithtileinstallation.Havingaatsubstrateallowsfasterinstalla-tionandabetterendproduct.ThereISoneallowablemethodforspotbondinganditisforwallsonly.Therearemanufacturersproprietaryepoxiesavailablethatallowyoutospot-bondtiletowallsbyusingtheirproductsandfollowingtheirwritteninstallationinstructions.MichaelWhistlertechnicalconsultantNTCApresenterNXTTMLevelPlusisacement-basedfree-owingself-level-ingunderlaymentforuseinlevelinginteriorsubstrates.Therapid-settingformulapro-ducesaatsmoothandhardsurfacefortheinstallationofnishedooring.NXTLevelPlusprovidessuperiorcom-pressivestrengthexceptionalowcharacteristicsandallowsfornishedooringin16hours.Backedbyalifetimesystemwarranty.LATICRETENXTsubstratepreparationproductshavebeenformulatedusingstate-of-the-arttechnol-ogyandprovideworld-classperformanceforavarietyofapplicationsincludingself-levelingunderlaymentspatch-ingandskim-coatingproducts.www.laticrete.comTileLetterJune201421 PREMIUMINFLOORHEATINGSYSTEMWWW.MASTERHEAT.COM1800938-7925MasterHeatinoorheatingsystemscombineeciencywithluxury.Availableinwirewirematsandinkitform.SimplylaywireormatcoverwithmortarandinstallooringTheEasytoInstallEconomicalUltra-LowEMFSolution sponsoredbyBUSINESSTIPItworksforinsertyourfavoritequarterbackhereanditcanworkforyoutoo.Itisperhapsoneofthemosteffectiveleadershipandmanagementtoolsatyourdispos-alandtakesjustafewminutestoexecute.Butitisrarelyusedeffec-tively.WhatisitAdailyhuddle.Youneedtotellyourpeoplethingstheyneedtoknowtodotheirjob.Theywanttohearthosethings.Contrarytopopularbeliefthereareemployeesatalllevelsandallageswhowanttodoagoodjob.Manyofthosewhoaredisengagedfeelthatwaybecausethebossisnotcommunicatingwiththem.Thedailyhuddleisafnesolution.Anditcanworkinanyindustry.Itworksespeciallywellinconstruction.Theconceptissimple.Beforetheworkdaystartsyougatheryourteamtodeliverkeyinformationtoalignthemfortheday.Arethereanyspecialeventsvisitorspromo-tionsHowaboutakeytrainingorsafetytipOnthejobsiteyoushouldtalkaboutproductiontar-getsfortheday.Allthisinforma-tiongivesyourteamdirectionandhelpsthemtobemoreproduc-tive.Youalsomighttossinsomefeedbackabouthowthingswentyesterday.Whilethisisnotatimetosingleoutpoorperformersyoumayhighlightsomewinsfromthedaybefore.Makesuretoaskforinputandquestions.Ifthehuddleisanewconceptforyourteampeoplewillbereluctanttoshareanythingini-tially.Butovertimetheywillseeyouareseriousaboutthehuddleandwillworkwithyoutomakeitbetter.Ihaveseenandpartici-patedinhuddlesthatwerealsoastretch-and-experiodtoincreasesafetyawarenessandtowarmupcoolmusclesbeforestartingphysi-callabor.Itsendsastrongmessagethatthecompanyisseriousaboutsafetywhenthebossjoinsinthehuddleandtheexwhenheisvisiting.IhavealsoseenCEOsblowoffthatpartandthatsendsThedailyhuddleOneofthemosteffectiveleadershipandmanagementtoolsatyourdisposalByWallyAdamchikpresidentFireStarterSpeakingandConsulting24TileLetterJune2014 amessagetooCommunicationisoneofthekeystosuccessinjustaboutanyendeavor.Ihaveneverconductedanemployeesatisfactionsurveyforaclientinwhichtheresultsindi-catedtherewastoomuchcom-munication.Infactover85ofmysurveyshaveindicatedthatcommunicationfrommanagementisinneedofdrasticimprovement.Thehuddleisaquickeasyandinexpensivewaytoxamajorproblem.Letslookatwhyitworks.Firstitispersonal.Notextingoremailisinvolved.Thisisdirecteye-to-eyecontactstillthemostcompellingformofcommunicationwehave.Whenwelooksomeoneintheeyeweknowwehavetheirattentionandwecanseethemunderstandourmessage.Alsoengagingineyecontactshowspeopletheyareimportantthatyouwanttocommunicatewiththem.Itconveysthemessagethatyoutrustthemenoughtosharethisinformationwiththem.Whenyouaskfortheirinputyouarelit-erallysayingIwanttohearwhatyouhavetosay.Iaminterestedinyouandthevalueyoucontributetoourteam.Itcomesdowntotrustandrespect.Anditeducatesandalignspeopleonkeybusinessissues.Theyfeelliketheyarepartoftheteamandtheyoperatefromawenotatheyperspective.WhenIinterviewanemployeeMAPEIFlexcolorCQaprofessional-classready-to-usegroutisformulatedforuseincommercialandresiden-tialinteriorexterioroorsandwalls.Thereisnoneedtoaddwaterortomixandnosealerisrequired.Stainresistanceandchemicalresis-tancearesuperiorattributesofMAPEIFlexcolorCQ.MAPEIFlexcolorCQrepre-sentsanext-generationgroutthathasbeendesignedtopro-videuncompromisedcleanabil-itywhilemaintainingcolorcon-sistency.Itcurestoahardnishthatallowslightfoottrafcinjust24hourswithheavyfoottrafcacceptableintwotothreedays.TheabrasionresistanceofMAPEIFlexcolorCQisratedasthehighestperformeronthemarketinthiscategoryofgrouts.AvailableinpackagingsizesofoneandtwoU.S.gallons.379and757LMAPEIFlexcolorCQcomesin26designercolors.www.mapei.com.TileLetterJune201425 whospeaksofhisorherrmintermsoftheydotheysayitmakesmecringe.Itisasiftheemployeedoesnotactuallycon-siderhimselfpartofthecompanybutrathersomevisitorwhohaslittlestakeandevenlessafliationandsenseofcamaraderie.Keepingpeopleinformedisyourjob.Settingdirectionisoneoftheprimaryrolesofaleader.Inthecaseofthehuddlethedirectionisshortterm.Wearenotcommu-nicatingthestrategicplanofthecompanyweremerelystatingthegoalsoftheday.WhatsthepayoffYougetemployeeswhoaremoremoti-vatedandeducatedtodothejob.DoesitalwaysworkNonoteverysingleemployeemayrespondtothehuddlebutmostwill.Icanguaranteethoughthatstartingthedaywithoutahuddleensuresaworkforcethatisuninformedandde-motivated.Andnoteventheworstquarterbackintheleaguewouldattemptthat.NTCAhaspartneredwithWallyAdamchiktobringhisinteractivevirtualtrainingsystematwww.fre-startervt.comtoNTCAmembers.Contacthimatwallybeafrestarter.comtolearnmoreabouthowtheNTCAFireStarterVTpartnershipcanshaveyourtrainingdollarswhileimprovingyourleadersatalllevels.BUSINESSTIPQualityProductsSince1927TileSettingToolsfortheProfessionalBenoJ.GundlachCompany211North21stStreetP.O.Box544BellevilleIL62222U.S.A.TEL618233-1781FAX618233-3636www.benojgundlachco.comNo.825HeavyDutyUndercutSawKitAskyourGundlachToolDistributorforourlatestProductCatalog.UndercutsdoorswithoutremovingthemCutsushupto1offtheoorVacuumttingfordustcontrolPowerful8.15AmotorNo.805MasonryandNo.821CarbideTippedSteelbladesareincludedNo.822SegmentedDiamondRimbladeisavailablesoldseparatelyU.S.PatentNo.5974674DoorUndercuttingInsideCornerUndercuttingToeSpaceAreaUndercutting26TileLetterJune2014 NewMAPEIFlexcolorCQtargetsyourgroutproblemscallbacksmixingcrackingsealingstainingeforescenceMAPEIFlexcolorCQisformulatedwiththelatestinnovationinquartzaggregatewhichensurescolorconsistencyeaseofcleanabilityandimprovedworkability.Thenext-generationformulawillgiveyouushjointsandincorporatesDropEffecttechnologywhichhelpspreventmoststains.Thisprofessional-gradeready-to-usespecialtygroutwasmadeforprecisioncommercialandresidentialinstallations.Availablein26designercolorsand2packagingsizes12gallons.Yourreputationreliesonbeingpreciseeverytime.TrustthenewMAPEIFlexcolorCQReady-to-UseGroutwithColor-CoatedQuartz FEATURESTORYithabudgetof147millionNorthAtlantaHighSchoolNAHSisthemostambitiousschoolprojectinGeorgiahistory.AtlantaPublicSchoolsinvestedintheircommu-nitysyouthbyredevelopingthesiteofaformerIBMcorporatecampusintoaneducationalcam-pusofthefuture.ArchitecturalrmCollinsCooperCarusiwashiredtotransformthepropertyandcreateablueprintforadaptivereuse.Facingthisuniquechallengethedesign-ersspeciedapremiumsystemofCUSTOMtileinstallationproductschosenwithheavytrafcanddura-bilityinmind.ThetilecontractoratNAHSwasUnitedEnterprisesofBufordGa.afamily-ownedbusinessandNTCAmemberwithover45yearsofexperience.IhaveusedCUSTOMformanyyearsandhavealwaysbeenveryhappywiththeresultssaidAlanDavisprojectmanageratUnited.OurlocalrepChipORearwasgreattoworkwithandveryhelpfulwithtechnicaladviceaddedDavis.Outsidetheclassrooms20000WAtlantaCampusoftheFuturebuilttolastwithCUSTOM30TileLetterJune2014 FreeStyleLinearDrainwww.noblecompany.comDOWNLOADPRODUCTFLYER2014TheNobleCompany.U.S.PatentNo.8474068Pat.Pend.CanadaandEPPublicationNo.2354339VisitNoblesNEWwebsitewww.noblecompany.comVIDEOSINFOANDMOREClampingringmakesFreeStylethemostwatertightinstallationonthemarketHighcapacityandlowprole...IdealforbarrierfreeshowersInternalslopewithatbottommakesforahassle-freeinstallationSTYLEFUNCTIONWITH FEATURESTORYCampusofthefuturebuilttolastwithCUSTOMsq.ft.ofcorridorsweresetwithheavily-textured12x24recti-edporcelaintileandsmallerdec-orativetile.ThesecorridorswereinstalledwithMegaFlexCrackPreventionMortarapolymer-modiedthin-set.MegaFlexofferstheultimateinexibilityandbondstrengthforthemostdemandinginstallationrequirements.Itdeliv-ersunsurpassedperformanceandwithstandshorizontalsubstratemovementupto18.ThismadeMegaFlextheidealchoiceforcon-ditionsatNAHS.Beforeanytilewassetthecon-creteoorswerepreppedwithCrackBusterProCrackPreventionMatUnderlayment.Thisisaself-bondingfabric-reinforcedasphal-ticmatthatachievesanextra-heavy-dutyratingandreducescracktransmissionintileandstoneoors.ThematcomplementstheCUSTOMcrackpreventionmor-tartoprotectthetilefromintenseusageovertheyearstocome.CrackBusterProgoesdownreallyeasilyanditstaysdownsaidDavis.Iwilluseitagainandspecifyitonmychallengingjobs.Wallsintherestroomsweresetwith6x6ceramicalmondtileandavarietyofsmallglazedtileswerechosentocreatepatternsonthecafeteriawalls.AllwalltilewasinstalledwithProLiteTileandStoneMortar.ProLiteisalightweightformulawithexcellenthandlingcharacteristicsthatwillnotsagorsliponwalls.Itis40lighterthantraditionalmortarsmakingiteasiertomovearoundthejobsite.Plusa30-poundbagofCUSTOMProLitecoversthesameareaasatypical50-poundbagofmortar.AlltiledsurfacesontheNAHSCrackBusterProCrackPreventionMatUnderlaymentwasusedextensivelythroughouttheproject.32TileLetterJune2014 Large-formattilewassetata30offsetusingMegaFlexCrackPreventionMortarandCrackbusterPro.projectweregroutedwithCEG-Lite100SolidsCommercialEpoxyGrout.CEG-Liteprovidesstainresistancetochemicalsandiswater-cleanableduringapplication.CEG-Liteisalsosuitableforuseonverticaljointswithouttheuseofanadditive.Thislightweightformulaiseasiertospreadthantypicalepoxygrouts.ProLitemortarandCEG-LitegroutarebothBuildGreenproductsthatcontributetoLEEDcertication.Thesefor-mulasincorporateTileisusedthroughoutthecommonareasinmultiplebuildingsoncampussuchasthisathleticsbuildingwhichwaspartofthenewconstruction.Someoftheofcebuildingswerealsorenovatedusingtile.FEATURESTORYCampusofthefuturebuilttolastwithCUSTOM34TileLetterJune2014 Seal.Enhance.Clean.Solve.ScancodetoseemoreSealersEnhancersCleanersandProblemSolversVanHearron.comYepItsall.GREENMadeinUSAInHanceInHanceColorEnhancerandSealerONCEDONEANDInHanceInHanceONCEDONEANDBEFOREAFTERGraniteMarbleGroutGraniteMarbleGroutTravertineStainRepellencyLowVOCLowOdorVanHearronTheGreatestCareandMaintenanceProductsonEarthLowV.O.C.HomeSafeVerifiedalwaysenvironmentallyfriendly16fl.oz.MadeinU.S.A.AProductofVanHearronInc.MixDirectlyIntoGroutandGoNoAdditionalWaterRequiredMixDirectlyIntoGroutandGoNoAdditionalWaterRequiredFullyIntegratedSealNoNeedforTopicalApplicationNoChangeInAppearanceNoChangeInAdhesionPropertiesReductionInWaterAbsorptionTheGreatestCareandMaintenanceProductsonEarthHomeSafeVerifiedalwaysenvironmentallyfriendly70fl.oz.MadeinU.S.A.AProductofVanHearronInc.ContainsNoLatexAcrylicorSiliconeMixItGroutItDoneWaterBasedNoHeavyChemicalsLowVOCLowOdorCostEffectiveandAmazinglyVersatileKillsMoldandMildewIndoorsOutdoorsProfessionalGradeCleanerEasyApplicationKillsMoldandMildewIndoorsOutdoorsProfessionalGradeCleanerEasyApplicationVanHearronTheGreatestCareandMaintenanceProductsonEarthLowV.O.C.HomeSafeVerifiedalwaysenvironmentallyfriendly16fl.oz.MadeinU.S.A.AProductofVanHearronInc.MUTI-USECLEANERTheGreatestGroutTileandStoneSealersonEarthLowV.O.C.HomeSafeVerifiedalwaysenvironmentallyfriendly16fl.oz.MadeinU.S.A.AProductofVanHearronInc.DeepPenetratingNoChangetoAppearanceSuperiorProtectionPorousStoneCastStoneConcreteSandstoneLimestoneandBrickKeepingSurfacesCleanandEasytoMaintain5000ProtectsAgainstMustardKetchupGreaseMilkWineBeerSoftDrinksLowVOC50005000STAINGUARDSTAINGUARDBEFOREAFTERMostporousarchitecturalsubstrates.EnhancerandSealerforunsealednaturalstone.SingleAppicationGroutandSealVersatileMulti-UseCleanerWhereHarsherCleanersFail.NoChangeInSurfaceAppearanceRepelsStainsOilFoodProductsandGraffitiOurenhanceristhetalkofthetrade.Groutaddmixwithoutthemess.Powerfulversatilecleaner.Permanentimpregnator.AlwayssomethingNewfromVanHearronVanHearronTheGreatestCareandMaintenanceProductsonEarthVanHearron CustomLiteTechnologyforlighterweightandhigherperformance.ProLiteandCEG-LitearealsopartofCUSTOMsEmeraldSystemofenvironmentally-respon-sibleproducts.WhenusedasasystemEmeraldSystemproductsqualifyforCarbonOffsetCreditsthathelptoreducegreen-housegasemissions.NorthAtlantaHighSchoolprovidesastrongandlastingfoundationforstudentstoachieveexcellenceoncampusandintothefuture.Amulticoloredtileschemewasusedtobringtheproj-ecttogetheroftenmixinganeutralcolortilewiththemulticoloraccents.Themainentryforthecampuslobbywhichputslarge-formattilenexttomodularcar-petsquares.FEATURESTORYCampusofthefuturebuilttolastwithCUSTOM36TileLetterJune2014 Copyright2012AlphaProfessionalTools.Allrightsreserved.103BauerDriveOaklandNJ07436800-648-7229Fax800-286-0114www.alpha-tools.comDRYTILEKITVIRTUALLYDUST-FREESHAPINGANDPOLISHINGAPPLICATIONCOVERSMORETHANA4DISCCONVENIENTANDFASTCANALSOBEUSEDWETDRYTILEBULLNOSEKITFactoryQualityFinishWithouttheMess ProductsusedCrackBusterProCrackPreventionMatUnderlaymentMegaFlexCrackPreventionMortarProLiteLargeFormatTileStoneMortarCEG-Lite100SolidsCommercialEpoxyGroutCommercial100SiliconeCaulk.LocationAtlantaGa.Yearcompleted2014ArchitectsCooperCarryofAtlantamainCollinsCooperCarusiArchitectsInc.associ-atePaulCheeksArchitectsLLCassociateGeneralcontractorJEDunnConstructionKansasCityMo.TilecontractorUnitedEnterprisesBufordGa.LEEDcomponentPursuingLEEDSilverCustomBuildingProductsarchitecturalconsultantChipORearCSICCPRCTCCCSMTTLEEDAPThecentralizedcafeteriaservesallthedifferentschoolsonthecampus.Eachareahasitsowncolordesignationsforthetypesoffoodavailable.Partoftheoriginalbuilding.Cleanlarge-formattilegracestheooranddoesnttakeawayfromthebeautyoftheglassandcurvingarchitectureofthespace.Extensiveuseofglasswindowsandconcreteremainintact.FEATURESTORYCampusofthefuturebuilttolastwithCUSTOM38TileLetterJune2014 Copyright2014DuPont.Allrightsreserved.TheDuPontOvalLogoDuPontandDuPontStoneTechProfessionalaretrademarksorregisteredtrademarksofE.I.duPontdeNemoursandCompanyoritsaffiliates.KEEPINGYOURSTONETILEBEAUTIFULWITHDUPONTSTONETECHPROFESSIONALEnsurethebeautyofyourcustomersnaturalstoneandtilecountertopsoorswallsandotherinstallationsforgenerationstocome.WithacompletelineofproductstoprotectcleanandtransformstonesurfacesDuPontStoneTechProfessionaltechnologyfeaturesinnovativeeasy-to-usesolutionsdesignedtoprotectandpreservestoneandtileforeverydayliving.Protect.Clean.Transform.LearnmoreatStoneTechPro.comorcall877-786-6383 LATICRETEMVPpointsfundCTIACTregistrationfeesQUALIFIEDLABORAswevebeenreportingforawhiletheindustryismovingtowardanindustry-widerecog-nizedstandardofcompetenceandskillknownastheCertiedTileInstallerCTIforbasicskillsvali-dationandtheadvancedknowl-edgeandknow-howoftheACTinstallerforAdvancedCertiedTileInstaller.Thoughthereisamodestcostfortheseprogramsmoneycanbetightsometimes.NowLATICRETEwhichhasbeenasupporterofthecertica-tionprogramssincetheirinceptionistakinganothersteptosupportindustry-wideexcellencebyper-mittingitsMVPprogrammemberstouseearnedpointsforCTIandACTregistrations.LATICRETEsMVPprogramoperateslikethisforeverydol-larspentonLATICRETEproductspointsareawardeddependingonstatuslevel.TypicallypointsareusedfortripstoplaceslikeItalyNapaValleyandIrelandwhereLATICRETEpersonnelandMVPcustomerscanenjoytraveladven-turesandbuildcamaraderie.ButLATICRETEisexpandingtheuseofpointstowardrewardsthataremoreorientedtowardsphilan-thropyandindustrysupportsaidRonNashvicepresidentofsalesByLesleyGoddin40TileLetterJune2014 HydraGUARDTMRevolutionizinghoweasyitistoinstallandprotectyourtileproject.Worksonalltiletypesandgroutsincludingepoxy.ProtectstileandgroutjointsEnhancesatilesnaturalbeautySpeedsgroutinstallationandcleanupInhibitsgroutpigmentfromstainingtileAll-In-OneTileSealerEnhancerPlusGroutReleaseINTRODUCINGVisitprospec.comformoredetail.ProSpecisaregisteredtrademarkandHydraGUARDisatrademarkofBonsalAmericanInc.anOldcastlecompany. QUALIFIEDLABORandmarketingNorthAmericaatLATICRETEInternational.WereinvolvedintheWoundedWarriorProjectgolftournamentstobenetthoselivingwithmul-tiplesclerosiscausesthatareconsistentwiththeRothbergphi-losophy.Partofourcorporatemis-sionisgivingbacksinceweareblessedpeopleandthosethingstendtocomebackaroundtous.Thisprogramisaportaltondcreamofthecropthebestofthebestinstallershesaid.WewantthoseinstallerstohelpouttheindustryaswellNashadded.Certicationsandtrain-ingsNTCATCAAmembershipetc.thisisallgearedtowardmak-ingtheindustrybetter.Noneofitwillreallythriveunlesscontractorsparticipate.WewanttosayDontletmoneystopyouheadded.Asaprofes-sionalyoudhaveorganizationsyoudsupportorbepartoflikeadoctororarchitect.Constructionischangingsofastthatifyouarenotstayinguptodateontraininganddontknowthebestpracticeyoullbeleapfroggedbypeopleyouhaventmetyet.ScottCarotherstrainingdirec-toroftheCeramicTileEducationFoundationCTEFcommentedaboutthersttilecontractortomakeuseofthisnewMVPreward-pointsoption.ThersttilecontractingcompanytoutilizetheLATICRETEMVPcerti-cationoptionwastheDavidAllenCompanyDACatitsbranchloca-tioninBristowVa.onMarch252014.TheDavidAllenCompanyhasbeenalong-timesupporteroftheCTIprogramandnowwiththeassistanceofLATICRETEthatsup-portisgrowing.ChristopherWalkervicepresi-dentofDavidAllenCompanysaidLATICRETEmadeitextremelyeasyCHISELSCALERSREMOVALANDDEMOLITIONMANUFACTUREDPROUDLYINTHEUSAEQUIPMENTDEVELOPMENTCOMPANYINC.1-800-638-3326edcoinc.comcontrxsystems.comCHISELSCALERSREMOVECHIPAWAYSCRAPEDEPOSITSErgonomicQuickChangeToolChuckAcceptsMultipleAccessoriesHeavyDutySteelandLightweightAluminumAvailableAir-PoweredChiselScalersincreaseproductiononjobsthatwouldordinarilyrequiremanualscrapersAir-PoweredChiselScalersincreaseproductiononjobsthatwouldordinarilyrequiremanualscrapers42TileLetterJune2014 HERETOHELPBRINGEVERYVISIONTOLIFEProSpecisproudtohavehelpedBrendaTenarealizehervisionforthisbeautifulbenchinpartnershipwithCoveringsandtheUniversityofNevadaLasVegasUNLV.AspartofafurnituredesignclassandcompetitionProSpecprovidedtile-settingmaterialsandhands-ontrainingforambitiousup-and-comers.SevenwinningmasterpieceswerethenauctionedoffatCoveringstobenettheCeramicTileEducationFoundationCTEFandUNLV.LetProSpechelpyouachieveyourvisiontoo.Findproductsforanytilingjobatprospec.com.ProudsponsoroftheCeramicTileEducationFoundationProSpecisaregisteredtrademarkofBonsalAmericanInc.anOldcastlecompany. touseMVPpointsforCTItraininginourwarehouseforNTCAcontrac-tors.DACsponsoredCTItrainingforinstallersfromDACaswellasnearbycontractorsCollinsTileandStoneandFBTTileandMarbleandusedMVPpointstofundtheregistra-tionfeesfortheDACinstallers.WeplantodothesamethingwithACTcertifcationlaterthisyearWalkersaid.MVPpointswillhaveanevenfartherreachlaterthissummerLATICRETEisdevelopingasystemwherepointscanbeusedforasso-ciationduesinadditiontotheCTIACTregistrationfees.Wewilltargetthoseadvance-mentsinJulyNashadded.MVPmemberswillbeabletouseMVPpointstopayforNTCAduesandTCAAduesandpurchaseindustrymanualsaswellliketheTCNAHandbookforCeramicGlassandStoneTileInstallationtheANSImanualsandspecifcations.Wearedevelopingarewardssitethatallowsmemberstoorderallthosethings.InadditionNashmentionedthatcompanieslikeCrossvillearelookingtoputtogetheradditionaltrainings.MVPmemberswillbefrsttohearaboutthosetrainingsaswell.CarothersconcludedbystatingLATICRETEhasraisedthebarbyaddingthecertifcationoptionintoitsMVPprogram.SOLUTIONSWITHMETALTRIMSSOLUTIONSWITHMETALTRIMSCarpetTrimsReducersCustomTrimsKnowledge.Experience.Service.Knowledge.Experience.Service.CeramicToolCompanyCeramicToolCompanywww.ceramictool.com1-800-236-5230QUALIFIEDLABOR44TileLetterJune2014 MyguysuseonlywediShowerSystemsBryanBaeumlerhostofLeaveittoBryanandHouseofBryanasseenonHGTVandDIY-Network.Youcanalsondwediproductsspecsonarcat.com.JoinUsonFacebook.com877-933-WEDI9334www.wedicorp.com100waterproofandnaturalprotectionagainstmoldInnovation.System.Quality.EasyandsafemodularinstallationFastestInstallationofcustomtiledshowersMultiplecustomizableproductssizesReadytotileuponinstallationAnysizeortypetilestoneInstallationadvantagessavetimemoneyCertiedsystemperformancewithmanufacturerwarranty FIVESTARCONTRACTORSPOTLIGHTMemphisTileandMarbleCompanyMemphisTenn.Since1968Employees10SpecialtyNewresidentialremodelsandlightcommercialworkWebsitememphistileandmarble.comWhenThomasCoxwas19yearsoldhemovedhisnewly-wed-dedwifeDiannetoMemphisfromJacksonTenn.foralifeoffthefarm.Withnocollegeeduca-tionhewenttotheTennesseeunemploymentlinetosearchforajob.HeeventuallylandedatHugoMarbleandTileinMemphiswherehedidwhateverMr.Hugowantedorneededfromtak-ingoutthetrashtodeliveringtilewhereverthejobwasthatday.Mr.HugoeventuallykickedTommyoutofthenestandencour-agedhimtostarthisownceramictilecontractingcompany.In1968TommyCoxstartedMemphisTileandMarbleCompanyMTM.Heimmediatelysetouttoattractnewbusinessandquicklymakenewcontactsintheresidentialbuildermarket.Around1975hejoinedtheSTTMCAheadedbynoneotherthanJoeTarver.Tommyquicklylearnedthatunderstandingandimplement-ingqualityinstallationstandardsintohiscompanywasessential.Hostingnumerouslunch-and-learnsaswecallthemtodayheinvitedallofhiscompetitorstoattend.TommysyoungestsonRickyjoinedthecompanyin1993totryhishandinthetilecontractingbusi-ness.Hisrsttwoweeksonthejobwerespentchoppingwallmudandcarryingituptwoightsofstairstothetilemechanic.Tommythoughtforsurethattheworkwoulddrivehimbacktocollege.Thetilemechanicwasverywearyofthebossssonbutsoonrealizedthathemightworkout.Themechanictaughthimevery-thingheknewandRickyeventuallystartedinstalling.AfterseveralyearsofinstallingRickystartedmanagingjobsandlearningthebusinesssideoftilecontracting.In2002TommyandRickyattendedtheirrstNTCAconferencetogetherinCharlotteN.C.andRickyrealizedthequalityofthetileinstallationthatTommysponsoredby46TileLetterJune2014 waspromoting.From1975to2014MemphisTileandMarblehasbeenaproudNTCAmemberandowesalotofitssuccesstotheassociation.TommyservedontheboardofdirectorsandwasnamedNTCAsTilePersonoftheYearin2008.Rickyhasservedfouryearsontheboardandhasmadeclosefriendsfromalloverthecoun-try.AsanNTCAFiveStarContractorMemphisTileandMarblesupportscertiedtileinstallers.Itcurrent-lyhasfourCertiedTileInstallerswithindustry-recognizedcredentialsfromCTEF.Rickybecamethecompanypres-identin2013afterTommysretire-mentleadingMTMs10employ-eestoexcelinnewresidentialremodelingandlightcommer-cialwork.ThecompanyhasbeenmembersoftheWestTennesseeHomebuildersAssociationfordecadesandsupportslocalandnationalhomebuilding.Manycloserelationshipshaveformedoverthepast46yearswithdifferenttilecontractingcom-paniessuppliersandmanufac-turers.MemphisTileandMarblewouldliketothankJoeTarverforhisleadershipovertheyearsBartBettigaforhisdedicationtotheassocia-tionandalloftheNTCAstaff.ThankyouforwhatyoudoTommyCoxNTCATilePersonoftheYear2008.CustomBuildingProductsEasyMatTileStoneUnderlaymentisaversa-tilehigh-performancematunderlaymentdesignedforsettingtileandstoneoveranyacceptablesuboorincludingconcreteply-woodengineeredwoodandprimedOSB.SinceEasyMatiseasytocutwithautilityknifeandrequiresnoscrewsornailsinstal-lationtimeisuptofourtimesfasterthantra-ditionalbackerboard.Theproductsmaterialcompositionisincrediblylightweightupto25timeslighterthantraditional146mmbackerboard.EasyMatcanbeinstalledwitheitheratraditionalthin-setmortarorisavail-ablewithpeel-and-stickadhesiveback-ingthatcanbeimmediatelyappliedoveranyacceptablesubstratewhenusedwithCUSTOMPeelStickprimer.Thematwasspeciallydesignedsothatthemortarlocksincreatingabondedcrack-preventionsystemforsuboormove-mentupto146mm.Thisbondedsystemwillwithstandrepeatedstressandstillmain-tainitstenaciousbond.EasyMatalsofeaturesSoundGardtech-nologyforhighandcredibleimpact-soundreductioncapableofreducingoor-trans-mittedsoundbyupto20decibelsmakingitidealformulti-familyresidentialandhos-pitalityapplications.WhenEasyMatisusedwithaqualifyingsystemofeligibleprepsetandgroutprod-uctsthetiledinstallationreceivesCUSTOMsindustry-leadinglifetimewarranty.Fordetailsonthelifetimewarrantyandmoreinforma-tionorvideosonEasyMatpleasevisitwww.custombuildingproducts.com.TileLetterJune201447 MTMfeaturedprojectbath-centricchallengeThisprojectconsistedofeightbathsthreepowderroomsseveralreplacesapottingroomwithtilefromoortoceilingpoolhousewithkitchenandbathandafoun-tainthatwaswaterproofedandtiled.Italsofeaturedanoldbarnonthepropertythatwastransformedintoacatererskitchenforparties.The15000-sq.-ft.housetookthreeyearstocomplete.Themasterbathwastiledfromoortoceilingwith18x18ItalianBrownmarble.Theshowerconsist-edofCremaMarlwithamedallioncenteredonthebackwall.ThelobbyoorwasalsoinstalledwithCremaMarllaidonSchluterDITRA.Thesaunaandlappoolareafeatured1x2glasstilesonthewaterfeaturewallwithwainscot-ingthroughout.Thebathroomoorinthebarnwasinstalledwith8x8hand-madetilesthatportrayedarugonceinstalled.Apieceofpetri-edwoodwasselectedandmadeintoatroughsinkbasinthatMTMoatedandtiledwithriverrocks.FIVESTARCONTRACTOR48TileLetterJune2014 AtouchofglassBLENDSNATURALLYWITHTILENOSEALINGREQUIRED3DAYWATEREXPOSURE DimensionRapidCureScancodeformoreinformation.T1433-01.06.14Addatouchofglasstoyournexttileorstoneinstallation.DimensionRapidCureistheworldsfirstglass-basedpre-mixedgrout.Itoffersauniquereflectiveappearanceunseenintheindustrytoday.GroutjointsblendnaturallywithalltilesExhibitsanelegantsparkle60recycledclearglassAvailableindesignercolorsDimensionRapidCureisideallysuitedforglassmetalnaturalstoneandevenporcelaintileinstallationswherethesubtlesparkleofreflectivelightbringsanelegantsophisticationtothetileselection. NearlyeveryceramictileoorinstallationfailurethatIinspectinvolvesporcelaintile.Perhapsthatisduetothepopularityofthesetypesoftilesbutaverydis-turbingtrendhasemergedthatIthinkwarrantsdiscussion.Inmorecasesthannotadequatemortarcoveragehasbeenachievedbyinstallersyettilesshearoffinalarmingnumbersfromthelateralstressthathasbeenapplied.TilesdonotletloosefromsubstrateswithoutsomesortofstressbeingappliedusuallyintheformofacrackappearingsomewherebutIthinktheextentofthesefailurescanbereduceddramatically.Weallagreethatittakesapoly-mer-modifedmortartoholdpor-celaintilesinplace.Themechani-calbondachievedwithnon-modi-fedmortarsisjustnotenough.Theadhesivebondthatpolymerspro-videmustbeadded.WiththisinmindANSIinsiststhataminimumA118.4porcelaintileshearof200poundspersquareinchpsiwithapolymer-modifedmortarmustbeobtainedforinstallationsofimper-viousporcelaintile.Doyourealizethatagoodhigh-qualitynon-mod-ifedmortarwillachievecloseto195psionaporcelainsheartestANSIrequirementsforporcelaintileshearsaretoolowNTCARecognizedConsultantrecommendsminimumof300psishearratingTECHTALKSponsoredbyByTomD.LynchCSIMinorsubstratemovementcausedthisporcelaintileinstallationoveraFiberocksuboortoshearoffcleanlyinlargenum-bers.Coveragewasadequatebutthequalityofthemortarwasminimal.52TileLetterJune2014 TMAneasy-to-usegroutneverlookedsogooduntilnowVisittecspecialty.comtolearnmore.IntroducingDesignFXGroutinspiredbythelatestdesigntrendsavailableincrystalsilverandbronze.WithitsreflectiveeffectDesignFXGroutaccentuatesthebeautyofglassmosaicandmetaltilesandcanbringahigh-endaesthetictoceramicporcelainandnaturalstonetile.Itsstain-proofcolor-consistentformulacomesready-to-userightfromthepailspreadssmoothlyandgrouthazecleanseasilyoffthefaceofthetileduringinstallation.Stain-proofwithnosealingDesignFXgroutisstainproofagainstmostcommonhouseholdresidentialstainswhencleanedimmediately.Seeproductdatasheetfordetailedinformation.Copyright2014H.B.FullerConstructionProductsInc.TECandDesignFXaretrademarksofH.B.FullerConstructionProductsInc.GrouthazecleanseasilyoffthefaceofthetileIntroducingTECDesignFXGroutDesign-InspiredInstallationsMadeEasyReady-to-usespreadseasilyNEW Addaboutathimblefullofpoly-merandthesemortarscouldeasilyhit200psi.NOTENOUGHIsay.Forthebettermentoftheindus-tryporcelaintileminimumshearsmustbeincreased.Letmegiveyouanotherreasonwhytheymustbeincreased.TheA118.4porcelaintilesheartestisperformedbybonding2x2porcelaintilestogetherwitha18offset.Aftercuringthetilesareshearedbyapplyinglateralpres-sureandmeasuringtheamountofpoundspersquareinchthatittakesforfailuretooccur.Itmustbenotedthatthecoverageofthebondingmortarisbasically100yetANSIA108.5paragraph3.3.2allowsonly80coverageforinte-riorinstallationsoftileotherthanwetareaswhere95isrequired.Inessence80coverageofa200psimortarwillonlyaccomplish160psiofstrengthwhichis40psishortoftheminimumrequirementsforporcelaintiles.Atthe95allowablecoverageforinteriorwetareasandallexteriorinstallationsonly190psiisobtained.RaisingtheminimumrequirementsfortheA118.4porcelainshearisamustbuthowmuchisenoughEngineeringcementpolymerchemistryforthin-setmortarsisnotassimpleasbakingacake.Thereisanepointwhereaddingtoomuchvolumeofpolymerswithhigh-exqualitieswillgreatlyincreasetheadhesivebondbutunfortunatelywillreduceshearstrengths.Whatwedonotwantisathin-setmod-iedpolymerthatwillbondtonearlyanysubstratebutcannothitminimumshearstrengths.Shootfor300psiminimumshearratingInmyopinionthekeyistoengi-neerapolymermodiedthin-setthatwillobtainatleasta300psishearratingforporcelaintile.Ichosethisnumberforacoupleofreasons.Firstitgreatlyincreasesthecurrentrequirementandallowsfor240psiat80coverageandsecondlyitcoincidesnicelywithTECHTALKThislabtestshowsa195psinon-modifedmortarshearingoffcompletelywithzerobondingtothebackofthetilealthoughnearly-perfectcoveragewasobtained.ThisporcelaintilehasadequateANSIA108.5coverageandshearedcleanly.54TileLetterJune2014 TECHTALKthenewerANSIA118.15speci-cationthatcallsforaminimum400psiporcelainshearformanyapplications.Porcelainshearsof500-600psiandmorearenotunheardofintheindustrybutatsomepointcostsmustbeconsideredalongwithperformance.Iknowthatmanypeoplewillcomplainthattheaddi-tionalcostofahigher-performingA118.4oranA118.15mortarforporcelaintileswillbetooination-arybutIsaynowayPorcelaintileswilllikelycontinuetodomi-natetheindustryastheoortilesofchoicebutitisinallofourbestintereststolowerthenumberandtheextentofporcelaintilefailures.Afewcentspersquarefootofadditionalcoststoinsistonabet-ter-performingmortarshouldnotbeadealbreakeronanyproject.BythewayIdonotadvocateincreasingtheANSIA108.5cover-ageminimums.Tileinstallersareafterallhumanandinsistingon100coverageistotallyunrealistic.TomD.Lynchisanexperiencedandaccomplishedtechnicalcon-sultanttotheceramicandstonetileindustry.HonoredtobeoneoftherstRecognizedIndustryConsultantsbytheNTCALynchnowhas52yearsofexperiencetodrawfrom.Hecanbereachedat181SunnysideParkRoadJeffersonNC28640orbyphoneat336-877-6951.Websiteiswww.tomlynchconsultant.com.Emailattdmjlynchaol.comTECMultipurposePrimerisanacryliclatex-basedprimerusedforbothooringandtileinstallations.TECMultipurposePrimerimprovestheadhesionofmanyTEClevelerstothesuboorandcanalsobeusedtobolsterthebondstrengthofotherTECbrandsur-facepreparationproducts.Thisversatileprod-uctallowsdirectceramictileinstallationovermanydifficultsubstratessuchasmetalunscariedglazedceramicgypsum-basedunderlaymentconcretetreatedwithcertaincuringcompoundsandwell-bondedepoxycoatings.Itseasy-to-useformulacanbeappliedwithabrushoraroller.TECMultipurposePrimerhashelpedachievesuccessfulinstallationsoftileandsoftooringinavarietyofdemandingenvironmentsincludinghospitalsconventioncentersuniver-sitiesandmore.TECMultipurposePrimerisasolvent-freelow-VOCproductthatcontributestoLEEDprojectpoints.Itisavailableinquartandgallonjugsve-gallonpailsand50-gallondrums.www.tecspecialty.com.TileLetterJune201455 UnitedStatesPatentNo.6881768andotherPatents.SeeDataSheet230.99forcompletewarrantyinformation.SeeDataSheet230.10forcompletewarrantyinformation.2014LATICRETEInternationalInc.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners.A-5532-0414ChallengeReducedthicknessporcelaintileWarranty4-XLTWarrantySnapformoreinformation GloballyProvenConstructionSolutionswww.laticrete.coml1.800.243.4788SolutionLATICRETEinstallationmaterialsWheninstallingreducedthicknessporcelaintilestrusttheleader.WithsuccessfulinstallationscompletedworldwideLATICRETEhasearnedthereputationfortechnicalexpertiseandproveninstallationmaterialsbackedbyacomprehensiveLifetimeWarrantytoensureyournextinstallationwilllastalifetime ComposedoflowVOCmodiedelastomericcopolymersMerkretesload-bearingwaterproongandcrackisolationmembranesofferexcellentelongationpropertiesandintegratedantimicrobialingredientsformoldandmildewresistance.HYDROGUARDSP-1WHENTIMEISCRITICALHYDROGUARDSP-1ANDFRACTUREGUARDFDARETHEANSWERSWHENTIMEISCRITICALHYDROGUARDSP-1ANDFRACTUREGUARDFDARETHEANSWERSFRACTUREGUARDFDMOREINFOMOREINFOMOREINFOuCrackIsolationupto18uTilesamedayuFastdryingformulauDriesin2-4hoursuEasytouseuExceedsANSIA118.10andA118.12AvaiableatandothernedealersNationwide. DESIGNEDTOPROTECTYOURFLOORINGINVESTMENTHYDROGUARD1ANDFRACTUREGUARD7000DESIGNEDTOPROTECTYOURFLOORINGINVESTMENTHYDROGUARD1ANDFRACTUREGUARD7000HYDROGUARD1FRACTUREGUARD7000MOREINFOVIEWVIDEOmerkrete.com866-516-0061InstalledinaliquidstateHydroGuardmembranesare100waterproofandlimitthetransferofsubstratecrackstothenishedceramicorstonetilesurface.HydroGuardandFractureGuardproductsarethemostrecognizedandrespectedwaterproofandcrackisolationmembranesolutionsinthetileandstoneindustrytoday.uFirsttoprovidecrackisolationupto38inaliquidappliedformatuUltra-exibleuInstallsquicklyuExceedsANSIA118.12uWaterproofandcrackisolationupto18uInteriororexteriorapplicationsuMoldandmildewresistantWithreinforcingfabric. Coverings25thanniversaryattheLasVegasConventionCenteringlit-teringLasVegaswasafttingtributetothequarter-centurycelebrationofthemammothtileandstoneexpo.Morethan22500attendeesvis-itedtheshowup3fromlastyearand22from2011whenCoveringswaslastplayinginVegas.Severalkeysegmentssawdouble-digitincreasescomparedto2011particularlyforretailerscontractorsdistributorsandfabricatorswhichwereup121316and36respectively.ContractorsatCoveringsJoshCastelliofChristianBrothersFlooringInteriorsInc.aNTCAFiveStarContractorlovedtheVegasvenue.Vegasisthebestplacetohaveithesaidcitingthedriving-distanceproxim-itytohisSanDiego-areabusinessandthefoodandentertainmentforwhichVegasisknown.OftheshowhesaidThehighlightwaswalkingthroughtheItaliantilesection.IgottoseesomenewlooksIveneverseenbeforeporcelaintilethatlookslikegenuinereclaimedCoveringscelebrates25thanniversarywithglamorousLasVegasshowAttendanceincreases22from2011VegasvenueByLesleyGoddinTheownersandsponsorsofCoveringscuttheribbontoopentheshowfortheevents25thanniversary.60TileLetterJune2014 ForsixtyyearsFloridaTilehasbeenabenchmarkintheindustry.AsaninnovatorwehavemarkedmanyaccomplishmentsfrombuildingtherstoortileplantintheUSAtointroducingtherstdigitallyprintedproductswithourHDPHighDenitionPorcelainlines.ThroughoutourhistoryFloridaTilehasbeenapioneerbutequallyasimportantwehavebeenaguidelineforstyle.Makingproductsthatarebothpracticalandluxuriousiswhatweareallaboutandtileneverlookedsogood.TheModernDenitionofLuxurywww.oridatile.com wood.Itsreallyamazing.HealsopraisedtheAssociationAwardsNightandthechanceitgavehimtocon-nectwithindustrycolleagues.French-bornCaroleLoquetakaLaCaroleusehasbeenatilesettersince2002trainedinFranceandsettingtileinMontrealsince2005.LaCaroleuseisaplayonwordsThewordfortilesetterinFrenchiscarreleurformenandcarreleuseforwomensoshemadeapunusinghernameCarole.ThisyearwasherfrsttriptoCoveringsandfrsttimeinVegasanditwasawowexperienceforher.IhadawonderfulweekthatIllneverforgetshesaidmentioningthediscoveriesstunningtilesamaz-ingmeetingsandget-togetherswithtruefriendssheexperienced.IwouldneverimaginetomeetmoreimportantandpassionatepeoplethanintheNTCAthankyousomuchItwasnteasytomakethislongtriptomakethisdreamarealitybutIdiditandhopetodoitagainbecauseitgavemesomuchmotivationandImlookingforwardtonewprojects.NyleWadfordofNTCAFiveStarcompanyNeuseTileServicenotedalotofthintileattheshowbutnotquiteasextensiveaselectionoftoolsandsundriesasinpastyears.Manufacturersseempleasedwiththeshowandthecontactstheyremakingheobserved.Infactmorethan975exhibitorsparticipatedintheshowwithexhibitspacespillingoutfromtheconventioncenteritselftoanadjacentoutdoorpavilioncalledThePlaza387600sq.ft.ofspaceinall.AnumberofeventsatCoveringscelebratedthecreativecollabora-tionoftheADcommunityofteninconcertwiththecontractorandinstallationtrade.Followingareafewofthehighlightsoftheshow.ContractorsLoungeandtoursThroughouttheshowcontractorsenjoyedrelaxingandnetworkingattheContractorsLoungeco-sponsoredbyNTCATCNAandLATICRETE.AnumberofprizegiveawayswereheldCOVERINGSREVIEWTilesetterCaroleLoquetakaLaCaroleuser.attendedherfrstCoveringsshowmak-ingthetripfromMontreal.Ihadawonder-fulweekthatIllneverforgetshesaid.ShesshownwithTileLetterTADAeditorLesleyGoddinduringtheCoveringsInstallationDesignAwardsmodelingfestivecapsfromNTCAmemberJonDonmoyerofJDTile.About200contractorsandmediapar-ticipatedinVIPToursthatleftfromtheContractorLounge.62TileLetterJune2014 attheloungeaswell.Ienjoyedseeingthecontrac-torcamaraderieattheContractorLoungesaidJimOlsonassistantexecutivedirectorofNTCA.Notonlyduringthegiveawaysbutduringthewholeprogramwhenmembersweretalkingtonon-membersexplainingthevalueandbenetsofbeingamember.Itwasgreattoseethesmilesandhappinessthatpeoplewhoarelike-mindedbringeachotherVIPTourswerealsoconductedfromthelounge.About200contrac-torsandmediaweretreatedtovisitsatselectedexhibitorsboothsandguidedexplanationsofnewproductsandlinesondisplayattheshow.TheCoveringsInstallationDesignCIDAwardsrecognized12out-standingtileandstoneprojectsinthethirdeditionoftheawardsprogramsponsoredbyCoveringsTileLetterandTADAmagazines.Outstandingdesignandinstallationoftileandstoneinresidentialcommercialsustainableandinternationalproj-ectswereselectedfrommorethan100submissionsand16000inprizemoneywasawardedtowiningdesignersandinstallersduringaspe-cialreceptionandawardsceremony.TheresidentialGrandPrizewasawardedtoSantaMonica-basedROBERTKERRarchitecturedesignfortheSilverStrandbeachfronthomewithexpertly-executedinte-riorandexteriortileandstoneappli-cationsincludingalower-levelexte-riorwrappedwithcustom-blendedgold-backedglasstilesthatcontrastswiththeupperlevelofstatelygreystuccoandthoughtfulexecutionoftileandstonethroughoutthehome.COVERINGSREVIEWContractorsenjoyedrelaxingandnetwork-ingattheContractorsLoungeco-spon-soredbyNTCATCNAandLATICRETE.SilverStrandBeachhousetheResidentialGrandPrizewinner.1910HarrisCountyCourthouseCommercialGrandPrizewinner.64TileLetterJune2014 COVERINGSREVIEWThecommercialGrandPrizewasawardedtoNTCAmemberCamarataMasonrySystemsandPGALfortheimpressivetileandstoneres-torationintheve-storyatriumofthehistorical1910HarrisCountyCourthouseinHouston.Thespacewasreturnedtoitsoriginalsplendorwhichentailedreinstatingtheornatemarblestairwaysandartisticceram-ictileworkafeatachievedthroughextensivecleaningrestorationandthematchingofexistingandnewtileandstonematerials.AllGrandPrizewinnersreceived2000andaone-nighthotelstayinLasVegasduringCoverings.AnewsustainablecategoryawardedWhiteArkitekterABandDPidesignKftfortheGreenHouseBuildinganeight-storysingle-phaseofcedevelopmentincen-tralBudapestdesignedtoachieveLEEDCoreShellPlatinumcerti-cationtherstprojectinHungarytoachievethisrigorouscertication.MaterialswerelocallysourcedandofferedlowenvironmentalimpactincludingslimceramictilefromLevantina.OtherwinnerswereResidentialTileDesignBrooklynHouseBrooklynN.Y.JNKInteriors.CommercialTileDesignPaulH.CockerArchitectureGalleryRyersonUniversityTorontoCanadaGowHastingsArchitectsCommercialStoneDesignEquinoxFitnessClubChestnutHillMass.TribecaStoneResidentialTileInstallationViolinSwimmingPoolBedfordN.Y.CiprianoCustomSwimmingPoolsLandscapingResidentialStoneInstallationSunnysideAvenueMasterBathSaltLakeCityUtahNTCAmemberTarkusTileInc.CommercialTileInstallationFrontierElementarySchoolEdmondOkla.BentleyFlooringCommercialStoneInstallationLatter-DaySaintsTempleCalgaryAlbertaKEPCOInternationalDesignRemodelingWorkonLaRieradelaSalutSantFeliudeLLobregatBarcelonaSpainPolFemeniasCommunityProjectHiddenGardenStepsSanFranciscoCalif.AileenBarrandColetteCrutcherAllwinnerscanbeviewedatwww.tile-assn.comundertheTileLetterandTADAlinkandatcoverings.comCID.TheInstallationDesignShowcasepairedareadesignerswithNTCAFiveStarTileContractorsfortheTheGreenHouseBuildinginBudapestHungarythewinneroftheSustainableAward.TileLetterJune201465 COVERINGSREVIEWfthyearrunningtoconceptualizebuildandinstalltileinfourvignettesliveduringCoverings.AtaspecialreceptionThursdaynightthen-ishedprojectswererevealed.RetailSpaceDesignedbyEricRobertsofSHarchitectureLasVegasrepresentingAIALasVegaschapterandinstalledbySuperiorTileStone.Large-formattilefromFlorimsGalaxyGemandPierslinewerefeaturedUSGdonatedbackerboardsDeWaltdonatedtoolsandLATICRETEdonatedsettingmaterials.MosttileherehasspecialcutsmitersandcompoundmiterssaidBobHermanSuperiorTileStoneLasVegas.Thiswaswaybetterthananycon-structionjobIveeverdoneRobertssaidnotingthatgettingfeedbackfrominstallerandmanufacturerearlyonmadeiteasiertomakechangestoachievethedesiredresult.BarLoungeDesignedbyStevenLeonfromASIDNevadaChapterandinstalledbyLambertTileStoneEagleColo.DanLambertsaiditwasanhonortobepartofthiseventandpraisedBenSzellofEuropeanTileMasterswhocamewiththerightequipmenttohandlethelargepanelsusedinthedesign.StonePeakCeramicsdonatedlargethinporcelaintilesothersponsorsincludedDeWaltandTECforset-tingmaterials.Lambertalsorecog-nizedhiscrewmembersZacRiceandEnriqueEscobar.LeonobservedthatthenisheddesignevokedtheIceBarintheGoldenNuggethotel.Ilearnedalotabouttilehesaid.Ihadtheprivilegeofreceivingathorougheducationinthetileandstoneinstallation.Workingwithslabsisdifcultandcommendable.SustainablebathDanielHuardofUSGBCNevadainconjunc-tionwithSevanGatsbyofNovitaCommunicationshelpedcraftthedesignofthissustainablebaththatwasinstalledbyArtcraftGraniteMarbleandTileCo.MesaArizona.Gatsbywasinstrumentalinsourc-ingsustainabletilefromItalywhichincludedLeaImolaSicisandCaesarproducts.OthersponsorsincludedRetailspacedesignedbyEricRobertsofSHarchitectureandinstalledbySuperiorTileStone.BarLoungespacedesignedbyStevenLeonfromASIDandinstalledbyLambertTileStone.66TileLetterJune2014 MAPEIwhichdonatedsettingmaterialsthatwouldcontributetoLEEDpointsNobleCompanyandDeWalt.ArtcraftblewmeawaywiththeircraftmanshipDanielsaid.JamesWoefelofArtcraftexplainedsomeoftheinstallationchallengesthatwereinvolvedwithbuildingwallsupduetodifferingthicknessesofthetiles.HepraisedtheskillsofhiscrewofCertiedTileInstallersaswellasthehelpeachcrewofinstallersgavetoeachothersprojectwhereneededtohelpthemnishontime.IndoorcourtyardJonathonAndersonassistantprofessorofArchitectureatUNLVheadeduptheteamrepresentingtheUNLVDepartmentofArchitecturewithacleancrispmid-centurymod-ernindoorcourtyardinstalledbyHeritageMarbleTileMillValleyCalif.ThetileintheGetPlankedprogramfromCrossvillecameprecutandreallysavedtimeAndersonsaid.MartinBrookesofHeritageMarbleTilesaidJonathonwasactivethroughoutthewholeprocess.HealsopraisedhisCertiedTileInstallercrewsandsponsorsMAPEIDeWaltETMandSchluter-Systems.ItwasagratifyingexperienceandnewfriendshipsweremadeamongSuperiorLambertandArtcraft.NationalTradeProductionsElenaGrantextendedspecialthankstoFreemanespecially.TomFerbracheforthetremendoushelpandsupportinbuildingandlogisticsinvolvedintheIDS.TheUniversityofNevadaLasVegasSchoolofArchitectureUNLVunderthedirectionofJonathonAndersonassistantprofes-sortogetherwithCoveringsshow-casedthenishedworksofitscol-laborationwiththeshowa10-weekcourseanddesigncompetitionthatinvestigatedtheuseoftileasamediumforfurnitureandproducedsixfully-fabricatedbenches.ThesixwinningdesignswereintroducedinSustainablebathspacedesignedbyDanielHuardofUSGBCNevadainconjunctionwithSevanGatsbyofNovitaCommunicationsandinstalledbyArtcraftGraniteMarbleandTileCo.IndoorcourtyardspacedesignedbyJonathonAndersonoftheUNLVDepartmentofArchitectureandinstalledbyHeritageMarbleTile.TileLetterJune201467 COVERINGSREVIEWaspecialafternoonceremonyandonebenchwasondisplayatspon-sorProSpecsbooth.BenchformsweredonatedbywediandArizonaTiledonatedtileNTCAsMichaelWhistlerandProSpecsTomCassuttalsolentguidanceandtechnicaladvicethroughouttheproject.ThewinningprojectswereLoganZieglerIntersticeAndresDiazWeaveBenchJohnGassawayBinocJamieMitchellMesaArleyLopezStrataandBrendaTenaDesertPlateau.NTCAFiveStarContractorAwardsPersonoftheYearNTCApresentedtwoFiveStarContractorAwardsduringitsawardceremony.CollinsTileandStonefromAldieVa.washonoredwiththeResidentialGrandPrizeforitsBrendaTenawithhertiledbenchDesertPlateau.JohnGassawaycreatedauniqueformwithhisBinocbench.TheEquipoisebenchbyUNLVstudentAndrewMartinwasondisplayattheProSpecbooth.Shownl.tor.areSeanSmithBeverlyAndrewsTomCassuttallofProSpecJonathonAndersonUNLVassistantprofessorofarchitecturewhospearheadedthebenchprojectandMeredithMurchisonofProSpec.ResidentialFiveStarContractorProjectoftheYearwenttoCollinsTileandStoneofAldieVa.68TileLetterJune2014 www.schluter.com800-472-4588ConnectwithusFloorwarmingsystemshavebecomeverypopular.Heatingtiledfloorsincreasestheneedforuncouplingtopreventcrackedtilesandgrout.UseSchluter-DITRA-HEATtogetbothwarmfloorsanduncouplinginasinglelayer.Schluter-DITRA-HEATElectricfloorwarmingsystemwithintegrateduncouplingHeatinganduncouplinginasinglelayerNoself-levelersrequiredtoencapsulateheatingcablesnoneedtowaitforcuringPlacetheheatingcablesexactlywheretheyareneededwithoutclipsorfastenersCombinestheexibilityofloosecablewiththeeaseofinstallationofamatsystem120Vand240VoptionsProgrammableandnon-programmablethermostatsavailableFasterThinnerFloorWarming COVERINGSREVIEWspectacularCarraraElegancemas-terbathroomremodelingprojectacomplicatedjobCollinsinher-itedfromanothercontractorwhowasstumpedabouthowtoxthehydronicradiantheatsystemandwalkedawayfromtheproject.Thetotalremodelfeatured36000ofhighest-gradeItalianCararramarblecorrectingtheconstructionofthemudpanwhichcreatedtheleakscontributingtotheinitialfailureappropriatewaterproongandradi-antheatandastunningBrazilianAzulMacaubamosaicmini-brickmosaic.TheCommercialGrandPrizewenttoArtcraftGraniteMarbleandTileCo.ofMesaArizonaforitsGateWayCommunityCollegeproj-ectwhichwasrifewithtechnicalchallengesandarangeofproducts9000sq.ft.of24x24Mutinatexturedporcelaintileand5000sq.ft.ofOceansideglassandblackiri-descent2x2hexagonmosaictile.Concernsaboutsubstandardmetalstudsweretherstobstaclesonthejobthesecondwasthearchitecturallayoutmistaking23-38x23-38foractual24x24tileswhichmeantthateverypieceofthe6500sq.ft.oftileneededtobecutinsomewaytotthelayout.Schluteredgestripswerechosenasasolutionwhenthearchitectdidnotshowhowtoterminatetileatcornersorwallends.InadditionMartinBrookesofHeritageMarbleTileMillValleyCommercialFiveStarContractorProjectoftheYearwenttoArtcraftGraniteMarbleTileofMesaAriz.NTCAsJimOlsonl.andDaltilesJohnCousinsr.c.presenttheFiveStarContractorResidentialGrandPrizeAwardtoDanaandBuckCollinsofCollinsTileandStone.NTCAsJimOlsonl.andDaltilesJohnCousinsr.c.presenttheFiveStarCommercialGrandPrizetoJamesl.c.andButchWoelfelofArtcraftGraniteMarbleandTileCo.70TileLetterJune2014 Throughouthistorytheresalwaysbeenabiggamechanger.SC-118-05142014LTICRETESUPERCAPLLC.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners.SeehowtheprovengamechangingtechnologyfromLATICRETESUPERCAPcanbenetyournextproject.Visitusatwww.laticretesupercap.com.Snapformoreinformation. Calif.receivedtheBestPracticesAwardandDanWelchNTCApresi-dentandownerofWelchTileMarbleKentCityMich.wassur-prisedwiththeNTCATilePersonoftheYear.EricAstrachanofTCNApresentedLucianoGalassinifromConndustriaCeramicawiththeJoeA.TarverCornerstoneAwardpre-sentedtosomeonewhohasimpact-edtheentireindustry.ThiswasthebestAwardsCeremonyinwhichweveeverbeeninvolvedsaidBartBettigaNTCAexecutivedirector.Theattendanceandenthusiasmwereatanall-timehighindicatingjusthowpassionateeveryonecontinuestobeaboutourindustry.Weareveryproudofthewinnersandwholeheartedlycon-gratulatethemTileofSpainsRyanFasangaveafabuloustrendreportthatstronglyevokedthereincarnationofceramiccraftsmenandthereturntoallthingsartisanalupdatedwithtechnologytrendsreectedinTileofSpainexhibitorsattheshow.Octagon-and-dotpatternswainscotingandpanelingtesseraeandpebblelooksandclassicDutchFrenchrevivalpatternsofDelftBluewereamongsometechnologically-enabledstyl-ingsrenderedusingdigitalprint-ingtechniques.Othertrendsincludebeveledtilesencaustichydraulicpresslooksinlargeformatshigh-glossdouble-rewalltilesartisanalglazeslikecottobrickandcrackleglazesdonewithdigitalprintingthelureofweatheredvintagesurfaceslikerusticmetalsandtoned-downNTCAsJimOlsonl.presentsMartinBrookesofHeritageMarbleTilewiththeNTCABestPracticesAward.ConndustriaCeramicasLucianoGalassinir.receivestheJoeA.TarverCornerstoneAwardfromTCNAsEricAstrachan.NTCApresidentDanWelchwassurprisedwiththeNTCATilePersonoftheYearAward.COVERINGSREVIEW72TileLetterJune2014 SPANISHCERAMICTILEDISTINCTIVELYUNIQUEWithsomanyceramictileoptionsavailableitcanbehardtondtheonethattrulyspeakstoyourdesign...untilnow.WelcometotheworldofSpanishCeramicTile.Yoursourceforproductsasuniqueasyouare.Visitourwebsiteforboundlessinspirationpersonalizationandsustainablesolutions.www.tileofspainusa.com COVERINGSREVIEWsilverandgoldsantiquewoodsinherringboneorchevronpatterns.Technologyisenablingstonelookstotakeonsuper-highglosseffectsshowpropertiesculledfromarangeofstonesmixedintoanoverallaestheticsthesamebeingdonewithwoodspeciesandsophisti-catedbook-matchedeffects.Neutralwhitescombineamixtureofglossandmatteglazesorworkedplastereffectsforuniquetextureandstronggraphicelementsemergewithcomicbookchicpatternsanddecos.CeramicsofItalyrecognizedNemoTileCompanywithits2014ConfindustriaCeramicaNorthAmericanDistributorAwardwhichhasbeenpresentedeachof24yearsyeartoaprominentNorthAmericandistributorinappreciationoftheirdedicationtothepromo-tionofItalianceramictilesinthemarketplace.The93-year-oldfamily-ownedbusinesshasdistinguisheditselfasaleadingresourceforhigh-qualitydesign-drivenporcelainandceramictileforarchitectsdesignersandcontractorsandasourceofinspirationforhomeownersandDIYenthusiasts.NemoTileoperatesfourConsultanttoTileofSpainRyanFasangaveatalkaboutthereturntoartisanalstylesupdatedwithtechnology.Patternsevocativeofencaustichydrau-lically-pressedtilesofyesteryearwerefoundatApavisa.CollageaKerabenbrandcreateshand-made-looktilesinDelftbluerevivalcolorsandpat-terns.L.tor.EmilioMussinivicepresidentofpromotionalactivitiesforConndustriaCeramicaMatthewKarlinRuthKarlinandBertKarlinofNemoTileCompanyandVittorioBorellipresidentofConndustriaCeramica.ThecompanywillreceiveacomplimentarytriptoCERSAIEfromSeptember22-262014.74TileLetterJune2014 SanSavino.Timelessiscontemporary.Ifwallscouldtalkthesewouldwhispersecretskeptforcenturies.Bridgingtimesandstonesoftlytransitionstomodernconcretereectingthelatesttrendwitheasytoinstalllarge-formattiles.Meanwhilenegrainandadelicatehammeredeffectmakethisporcelaintilecollectionespeciallydistinctiveinanysetting.Availableinthreeuniquepatternswithaversatilearrayofsquaresrectanglesandmosaics.VisitMarazziUSA.com.2014marazziusa showroomsincludingitsoriginalstoreinJamaicaQueensashow-roominHicksvilleLongIslandits5500-sq.-ftagshipstoreinthehis-toricFlatironDistrictandacontrac-torsretailspaceinManhattan.TheCeramicTileDistributorsAssociationCTDAinconjunctionwithConfndustriaCeramicatheItalianAssociationofCeramicshavelaunchedtheGoodPhytosanitaryPracticesProgramacomprehensivestandardsystemofpreventivemeasuresandthird-partyinde-pendentinspec-tiontoimproveshippingpro-ceduresforcontainerstransportedtotheUnitedStatesdevelopedthroughdiscussionswithUSDAandU.S.Customsrepresentatives.Inadditiontoprotectingtheenvi-ronmenttherigorouspreventionprogramwhichhasbeentwoyearsinthemakingandincludesmea-suresthattakeplacebeforeship-pingwillreducecostsandtimeforshippingforU.S.distributors.Theideaistoreducethelevelofdelaysforinspectionsfumigationsorreturnedcargo.AllexporterstotheU.S.areurgedtoadoptthesemeasures.KeithCarlsonaCTDACustomsTaskForceMemberandGeneralManagerofMaterialManagementforCenturyTileinChicagoIllinoissaidThisisagreatexampleofthevalueCTDAbringstoitsmembers.OneyearofthesavingsmycompanywillrealizefromthisprogramwillpayforourduesinCTDAforlife.Thenewmarkpicturedisavail-abletomanufacturersandshipperswhohavepassedanindependentinspectionverifyingtheyarefollow-ingtheGoodPhytosanitaryPracticesprogram.InadditionCTDAnameditssec-ondannual2014SupplieroftheYearCrossvilleInc.ThewinnerischosenviaasurveycompletedbyCTDAsdistributormembersinwhichsuppliersareratedonthefollowingcriterialeadershipmar-ketingtrainingtechnologycom-municationpoliciesandproductshipmentandsupport.CTDAnamedCrossvilleInc.its2014SupplieroftheYear.COVERINGSREVIEW76TileLetterJune2014 TheMarbleInstituteofAmericaMIAhostedtherstgatheringofitsnewWomeninStoneWISgroup.Thisnetworkingreceptionwasspon-soredbyPolycorwhiletheoverallinitiativeisalsobeingsupportedbyBlickIndustriesHanleyWoodOHMInternationalRockofAgesPolycorandTexaStoneQuarries.ThepurposeoftheWomeninStonegroupistoretainandadvancewomenwhohavechosenacareerinthestoneindustryaswellastorecruitnewwomenintothestoneindustry.Somegoalsofthegroupincludeincreasingthenumberofnetworkingopportunitiesavailabletowomenexpandingonexistingeducationalofferingsandcreatingopportunitiestoserveonkeyindustrycommittees.Thenextface-to-faceWomeninStoneeventissetforStonExpoEastinMiamiFla.onOctober192014.TolearnmoreaboutthisinitiativeEarnMoreJobsEarnMoreMoneyandAvoidProblemsGetYourInstallersITSVerifiedTheTileInstallerThin-SetStandardsITSVerificationCertificateisawardedbytheUniversityofCeramicTileandStoneUofCTSandendorsedbytileandfloorcoveringassociationsinNorthAmerica.Tileinstallerswhosuccessfullycompletethisonlinecoursethatteachesindustrystandardsandmethodsforadheredthin-setapplicationswillearntheITSCertificate.TheITSCertificatewillgiveyoucredibilitywithyourcustomersandwillenableyoutoearnmorejobsmakemoremoneyandavoidcostlyfailures.Coursematerialteachesindustrystandardsforthin-setinstallationapplicationsincludinghowtoinspectandpreparesubstratesthin-setmethodsandworkmanshiprequirements.TheITSonlinecourseisavailableinEnglishandinSpanish.AdditionalonlinetileandstonecoursesareavailablefromourwebsiteUnderstandingtheBasicsofCeramicTileandUnderstandingtheBasicsofNaturalStoneUofCTSstrainingcoursesareidealforinstallersarchitectssalespeopledesignersoranyoneinterestedintileandstone.infoUofCTS.orgwww.UofCTS.org866669-1550Only150pertuition247InternetAccessNoTravelExpensesNoLostProductivityCertificateIssuedVolumediscountsavailable.MembershipdiscountsavailablethroughCTDATTMACandWFCA.COVERINGSREVIEWTheeventsponsorPatrickPerusPolycorInc.withmembersoftheWISSteeringCommitteel.tor.AllysonHumphriesWalkerZangerBriePfannenbeckerConnecticutStoneSuppliesIncKathySpanierColdSpringGraniteKathleenCarleJ.C.StoneInc.TiffanyAryehAmalStoneMasonryandKimDumaisMillerDruckSpecialtyContractingInc..NotPicturedDianeBridgesPacicShoreStonesandJenniferSaylesTexaStoneQuarries.78TileLetterJune2014 800.423.5243www.barwalt.comWalterPytlewskiCEOOwnerBARWALTTOOLJackAbravanelOwnerContractorTILETECHNIQUESMakessensedoesntitProvidingprofessionaltoolsforover35yearsHeyJackwhatsthesecrettoafullergroutjointWalterwhatsthis20questionsGiveatileguyonhiskneesabreakOKOKthenjustuseournewandimprovedUGSgroutspongeswiththinnerVelcro.GetALLthewateroutOurnewimprovedspongesnowattachwithextremelythinVelcro.WowLeaveittoBarwalttoimproveanalreadygreatproductNeversqueezeaspongeagainUltraGroutingSystemThiscompletegroutingsystemcutsyourgroutingtimeby30-50.Uniquespongeslitstrapmoregroutingmaterialwhilethegratinginthebucketrinsesitclean.Thekitincludesalargebucketplustwoultra-comfortablecushionedgriphandleswithgroutspongesandanabrasiveandnon-abrasivescrubpadforthewallhandle. visitwww.marble-institute.comwomeninstone.CertiedTileInstallerCTIandAdvancedCerticationsforTileInstallersACTevaluationstookplaceduringtheshowthesecondannualACTtestingattheCoveringsshowandtheseventhtestingforCTIswhichlaunchedatCoverings2008.ACTevaluationstestcompe-tencyofinstallersinlargeformattileandsubstrateprepmembranesliquidandsheetmortarbedforoorsandwallsandshowerrecep-tors.Nineinstallerswereevalu-atedthroughtheCTIprocessandthreeunioninstallersandthreeopen-shopinstallerswereevaluatedthroughACT.ScottCarothersoftheCeramicTileEducationFoundationCTEFsaidWeareintheprocessofdevelopingACTcerticationforgroutsandthinporcelaintile.ThersttestingwilltakeplaceatTotalSolutionsPlusinSanAntoniothisfall.TheMasterSpecnowincludesqualiedlaborspecs.InfactCarothershadtworecentsituationswherecontractorshadwonbidsthatrequiredCTIs.ThroughtheCTInetworkCarotherswasabletocon-nectthecontractorwithlocalCTIstomeetthespec.TheCTIACTcer-ticationsarestartingtohaveteethCarotherssaid.TheArtTilePartyisastapleofCoveringswhichthisyeartookplaceattheWalkerZangershow-roomorganizedbyStonePewterAdvancedCerticationsforTileInstallersACTevaluationswereconductedatCoveringsaswellasCertiedTileInstallercertications.PicturedisaninstallerinvolvedinthemortarbedtestingoftheACTprogram.COVERINGSREVIEWWhatwouldVegasbewithoutElvisOceansidesDavidFatulal.andSeanGildeawentincognitoasElvisimperson-atorsattheArtTileParty.80TileLetterJune2014 AccentsLunadaBay.ExecutivechefAlbericoNunziatahascookedfordiplomatscelebritiesandontelevi-sionshowsaroundtheworldandpreparedadeliciousmenuforArtTilePartygoers.Theeventwasspon-soredbyarangeofcompaniesincludingAdexUSAAKDOAlamoStoneAlysEdwardsTileStoneAppomattoxTileArtARTISTICTILEArtoBrickCountryFloorsGBITileStoneKenMasonTileLowitzCompanyArtTileM2InnovativeConceptsMediterraTileMosaiqueSurfaceMotawiTileworksOceansideGlasstileOriginalStyleQuarryTileStonePewterAccentsLunadaBayGlassWalkerZangerandWizardTile.TCNAcontinuedalong-runningtraditionassixTCNAmembersdonatedtiledbenchestotheArtTileCourtyardandTCNAboothduringtheshow.AfterwardstheyweredonatedtoBoysGirlsClubsofSouthernNevadawhichservesmorethan30000childrenperyearafterschoolandduringthesum-merinits17clubhouses.TCNAmemberdonorsincludeWizardEnterpriseTilesCoutureStonePeakCeramicsStatusCeramicsMarazziUSALenaburgHandcraftedTileInterceramicImagesinTileandAlysEdwardsTileStone.Coveringsdebutedanewcreativecampaignandlogoforits2015showwhichwillappearthissum-merontheCoveringswebsiteandmarketingpromotionalmaterials.CreativeEdgeaCoveringsexhibitorinterpretedthenewcreativeusingabeautifulmarbleslabandinlaidtiletoreplicateaseriesofbrightlycoloredstackedframes.Coverings2015willbeheldApril14-17attheOrangeCountyConventionCenterinOrlando.COVERINGSREVIEWAlysEdwardsTileStonewasoneofsixTCNAmembersthatcreatedtilebenchesforuseattheshowanddonatedthemtoBoysGirlsClubsofSouthernNevadaafterthecloseoftheshow.SvendHovmandCrossvillel.andPedroRiazaSecretaryGeneraloftheSpanishTileManufacturersAssociationASCERwiththenewCoverings2015logo.82TileLetterJune2014 www.emser.comDirectionDirectionisaseriesperfectforcommercialprojectsorforresidentialprojectsthathaveacontemporaryaesthetic.ThisunglazedthroughbodyporcelainseriesoffersmattepolishedandtexturedsurfacesineveryoneofitsmodishcolorsandsizesMosaicsareofferedineachcoloroftheseries. PatentPending NTCABENEFITSBOXTheNTCABusinessDevelopmentCommitteecreatedtheNTCABusinessManualasaguidefortilecontractors.Themanualcontainsatemplateforcreatingabusinessplanassis-tanceindevelopingmissionandvisionstate-mentsstrate-gicplanningassistanceandmuchmore.TheNTCABusinessManualwascreatedbytilecontrac-torswhohaveutilizedbestpracticesintheirbusinessforyears.Acommit-teechairedbyNTCApastpresidentJohnCoxworkeddiligentlytocom-pilethisguidewhichisdesignedtohelpthecontractorstarthisorherownbusiness.Itsalsoagreathelpforcontractorswhoalreadyowntheirbusinessesbutarendingouttheretheresalotmoretorunningabusinessthantheyknew.Thesefolksknowtheyvebeenthroughtherigorsofestablishingtheirownbusinessesorhelpingcontractorstosucceed.Thecom-mitteeincludessuccessfulmem-bercontractorsNyleWadfordAnthonyJungJeffMcCammackDanWelchAmberFoxandDennisWigglesworthwithassis-tancefromNTCAstaffmembersBartBettigaandJimOlson.ContentsoftheBusinessSectionincludeStrategicPlanningOrganizationalDevelopmentOperationalPlanSuccessionPlanningAcquisitionsProfessionalConsultantsLegalandaGlossary.ThehighlydetailedOperationalPlancoversspecicsofmanag-ingyourinstallationswarehousesalesmarketingnancialopera-tionsincludinginsuranceaswellasadministrationandhumanresourc-esinformationincludinghiringr-ingdrugandsafetypolicy.Tobesuccessfulintodayseco-nomicclimatetakesexcellenceininstallationcraftsmanshipaswellasbeingontopofbusinessoperations.Thisnewstand-alonesectionoftheNTCAReferenceManualwillhelpcontractorsachievethesegoals.Itspartofthebenetsofmembershiporrenewal.Formoreinformationvisitwww.tile-assn.comAboutUsComitteeLeadership.aspxmid112.NTCABusinessManualBUSINESSMANUALNationalTileContractorsAssociation86TileLetterJune2014 CTEFCertiedTileInstallerseONLYTileInstallerCerticationrecognizedbythetileindustrywww.tilecareer.com864.222.2131SignatureSponsorsBostikCeramicsofItalyCoveringsCrossvilleCTDACustomBuildingProductsDaltileFloridaTileFlorimUSAJamesHardieLaticreteMAPEINTCASchluter-SystemsStonePeakTCNATECTileofSpainPlatinumSponsorsAmericanOleanCertainTeedMarazziUSAProSpecUSGHighExpectations INDUSTRYNEWSTCNAupdatesannouncedatCoveringsTheresgoodnewsforthetileindustrycomingoutofCoverings.EricAstrachanexecutivedirec-toroftheTileCouncilofNorthAmericaTCNAannouncedthataccordingtoTCNAguresandtheU.S.CensusBureauthe2013marketshowed12.9growthinvolumeover2012to2.48bil-lionsq.ft.valuegureswereup16for2.80billion.ChinahasoutpacedMexicoasthebiggestimportertotheU.S.TheU.S.volumeimporttrendsthroughFeb.2014year-to-dateYTDshow267.7millionsq.ft.ofceramictilearrivedintheU.S.a3.4increasefromFeb.2013YTD.AccordingtotheU.S.CensusBureauthetopexportertotheU.S.throughFeb2014YTDisChinawhichovertookMexicoinDec.2013witha35.5shareofU.S.imports.NextlargestvolumeexportersofceramictiletotheU.S.areMexicoandItalywith29.7and15.4sharesrespec-tively.Importpenetrationin2013edgedupto69.6from68.0in2012.AccordingtotheU.S.CensusBureauU.S.valueimporttrendsshowthatinJanuaryofthisyearChinabecameforthersttimethelargestexporteroftileindol-larvaluetotheU.S.ThroughFeb.2014YTDChinacomprised31.8oftotalU.S.importvalue.ThenexttwohighestsharesbelongedtoItalyandMexicowhichhad30.8and17.2ofthedollarvalueofU.S.importsrespectively.Thevaluesq.ft.ofalltileimportsrosefrom0.96Feb.2013YTDto1.01throughFeb.2014YTD.KeyU.S.economicindica-torsshowaconsistentifweakimprovement.TheU.S.BureauofEconomicAnalysisshowedthatU.S.GrossDomesticProductGDPincreasedatanannualrateof2.6inthe4thquarterof2013.U.S.GDPhasincreasedfor11consecutivequartersalthoughgrowthhasbeenrelativelyweak.TheBureauofLaborStatisticsreportedthattheU.S.unemploy-mentratesslippedto6.7inMarch2014downfrom7.5ayearearlier.LookingathomesalestheU.S.CensusBureaureportsnewsinglefamilyhomesalesroseineachofthelasttwoyearsthoughtheyarestillathistoricallylowlevels.February2014raterepresentsa65.7declinefromtheall-timehighratesetin20051.28mil-lionunits.AstrachanupdatedinformationontheGreenSquaredprogramwhichnowhas12manufactur-erswithcertiedproducts10ofthosebeingtilemanufacturers.TheGreenSquaredCertiedprod-uctsofferdirectcontributiontopointsorcreditsforGreenGlobesforNewConstructionNAHBNationalGreenBuildingStandard88TileLetterJune2014 INDUSTRYNEWStellthemyousawitinSourcesU.S.CensusBureauTCNA025000050000075000010000001250000150000017500002000000225000025000002750000300000032500003500000200020012002200320042005200620072008200920102011201220138.40.516.26.611.83.51.8-19.3-15.2-18.17.74.05.412.9U.S.CeramicTileConsumptioninthousandsofsq.ft.YearoverYearChangesSourceBureauofLaborStatistics6.06.57.07.58.08.59.09.510.020092010201120122013Mar.13Apr.13May13June13July13Aug.13Sept.13Oct.13Nov.13Dec.13Jan.14Feb.14Mar.14U.S.UnemploymentRateSourceU.S.CensusBureau-2.00.02.04.06.08.010.012.014.016.018.020.022.024.026.028.030.032.034.036.038.020102011201220132014Feb.YTDShareofU.S.ImportsTop5CountriesbyValueItalyChinaMexicoSpainTurkeyandASHRAE189.1.Thereisalsoaformalindustryeffortunder-waytoreferencetheprogramintheIGCCandLEED.ThereisalsogreateffortunderwayforaThinTileTestingProgram.Sincenostandardsyetexisttheprogramintendstocorrelatelabtest-ingtoreal-worldper-formanceandtogath-eralargequantityofdatatobegindevel-opingproductandinstallationstandards.TestsincludeRobinsonFloorTestingbreakingstrengthimpactresis-tanceandpointloadwithmembraneuse.TheAmericanNationalStandardsInstituteANSIjustannouncedsomechangesanddevelop-ments.Issuesbeingdiscussedincludeapossiblestandardformedium-bedmortarsgroutjointandlippagecriteriaforherringboneandbasketweavepat-ternsapplyingoff-setcriteriacurrentlyusedforbrickandrunningbondpatternscriteriaforsaw-toothmove- INDUSTRYNEWSmentjointsooratnessprovi-sionswhenlargetilesarebeinginstalledmortarcoverageandvoids.InadditionthereiseffortafoottobringgreaterexposuretotheglasstilestandardA137.2sincearchitectsarenotreferencingitonprojects.OtherimportantissuesincludereinforcementoftheadoptionofthenewDCOFstandardof.42insteadoftheoldCOFASTMC1028standardof0.6.Comingin2017changeswilltakeplacefromtheWorldCustomsOrganizationRevisionCommitteewhichwillnolongerclassifytilebyglazedorunglazedHScodesbutinsteadwillclassifyitaccordingtoporce-lainoorandwallcategories.Andnewproceduresandeffortstowardsworld-widestandardsofharmonizationofwaterabsorptiondeterminationsareunderway.2014HandbookchangesTileLettermagazineispresentinganongoingdiscussionofthechang-estothe2014TCNAHandbookforCeramicGlassandStoneTileInstallationinitsHandbookHighlightssection.SomeofthesestorieswilltouchonthefollowingchangestotheHandbookA118.15MortarsaddedusingbettermortarssuitedtotheinstallationMinimumshearbondforuncouplingmembranesTileTheNaturalChoiceupdatedtoreectLEEDversion4asitrelatestotileandtheincreasedrecognitionofGreenSquaredCertiedproducts.TCNATileInitiativehasbeenupdatedtoincludebulletinsaboutDynamicCoefcientofFrictionDCOFtrueporcelaintileandselectinginstallersorcontractorsaswellasa10-pageguidetoLEED.90TileLetterJune2014 LowestDeliveredPrice.Guaranteed.SM2656QualityCourtVirginiaBeachVA234541-800-624-8210www.regentistore.comProlevelingSystemisarevolutionaryandeconomi-calsolutionthatfacilitatesandexpeditestheinstal-lationprocesswithtwoelementslevelersandcaps.Acompleterangeoflevelersavailablein1mm1322mm332and3mm18forsurfacesrangingfrom3mm18to40mm1-916inthickness.Rotatingcapappliesaverticalpressureonthejointofthetile.Thisallowsforinniteadjust-mentswithoutmovementandorjointwidening.REMOVERxedonadrillallowstoremovelevelersfromcapscounterclockwiseScanheretorequestyourFREECopyofour2014FullLineProductsCatalogFindonpage223GroutSealerisasealerdesignedfortheprotectionofallsandedandnon-sandedgroutjoints.GroutSealerformsaninvis-iblebarrierthatisresistanttomoistureandstainswhileallowingvaportoes-cape.GroutSealerisnotasurfacecoat-ingandwillnotalterthenaturallook.GroutSealercomeswithauniqueap-plicatortipforeasyapplication.Regentpart96CH2520foundonpage215.Coverage60-115squarefeetper6oz.boleFollowUs INDUSTRYNEWSInmemoryBruceNewbroughARDEXAmericasOnApril26thARDEXAmericasmournedthepassingofBruceNewbroughdirectorofApplicationDevelopmentandProductAdvancement.Bruceandhisfamilyfoughthardanddideverythingpossibletoovercomehisillnesshediedpeacefullywithhisfamilybyhisside.BrucewaswiththeARDEXAmericasfamilyforover25yearsandwillberememberedforhisintelligencehisquickwitandsenseofhumorandthemanycon-tributionshemadetohelpbuildtheorganization.Hewasalong-timedirectorofTechnicalServicesforARDEXbuildingoneofthebesttechnicaltrainingandsup-portorganizationsintheindustry.Hewasinstrumentalinthecre-ationdevelopmentandlaunchofARDEXFEATHERFINISHaswellascountlessnewproductsandnewbusinesses.BrucewasthetrustedfriendofARDEXpartnerinstall-ersthroughoutNorthAmericaandhelpedcreateandsupporttheARDEXPreferredInstallerandsub-sequentLevelMasterEliteInstallerPrograms.Knownforhischarismaticpre-sentationstyleandpassionforprovidingcontinuingeducationBrucewouldregularlyspeakatindustryconventionsincludingTotalSolutionsPlus.BrucewasamemberofseveralASTMsub-committeesandsupportedtheInstituteofInspectionCleaningandRestorationCertifcationIICRCaswellasINSTALL.BrucewasamemberoftheFloorCoveringInstallationContractorsAssoc.FCICANationalTileContractorsAssociationNTCAservingontheNTCATechnicalCommitteeformanyyearsandhelpingtoauthorthedocumentoninstallationoftileovergypsum-basedunderlay-menttheTileCouncilofNorthAmericaTCNAtheInternationalConcreteRepairInstituteICRIASTMtheNationalWoodFlooringAssociationNWFAandtheInterIndustryworkinggrouponMoistureinConcrete.HealsoauthoredarticlesinTileLetterfortheenlightenmentoftheindustry.MostimportantlyBruceespe-ciallyenjoyedspendingtimewithhisfamilyparticipatinginhischil-drenssportsandactivitiesandwatchinghisPittsburghSteelers.Bruceissurvivedbyhiswifeof32yearsLindaandhischildrenStevenEricandAlexa.92TileLetterJune2014 INDUSTRYNEWSLATICRETEtopurchaseDuPontSurfaceCarebusinessLATICRETEandDuPontrecentlyannouncedthattheyhavereachedadenitiveagreementforLATICRETEtopurchasetheDuPontSurfaceCarebusiness.ThetransactionisexpectedtocloseinlateJunesub-jecttocustomaryclosingconditionsandregulatoryapprovals.LATICRETEknowsthestoneandtilemarketwellandsellscomple-mentaryproductsandwebelievetheDuPontSurfaceCarebusi-nesscanbestpursueitspotentialandmosteffectivelymeetmar-ketneedsthroughthistransac-tionsaidThierryF.J.VanlanckerpresidentDuPontChemicalsFluoroproducts.TheDuPontSurfaceCarebusinesshasastrongteamthatwilljoinLATICRETEtocontinuetosupporttheseprod-ucts.LATICRETEwillmergetheDuPontStoneTechDuPontStoneCareandDuPontPaverArmorProbrandedproductswithitsexistingportfolioofproductswhicharealreadyplacedinprofessionalandretailchannelsaroundtheworld.Thebusinessoffersarangeofinnovativeeasy-to-usesolutionstoprotectandpre-servestoneandtileagainstthedamagingeffectsofeverydayliv-ing.Thiscompletelineofproductsprotectscleansandtransformsstoneandtilesurfaceshelpingtoensurethebeautyofnaturalstone94TileLetterJune2014 TheNextGenerationUncouplingMatMechanicalBondThin-setmortarformsamechanicalbondtoSTRATA_MATsurfaceforgreaterstrengthInstantCoverageVerificationTranslucentcolorindicatespropermortarcoverageunderSTRATA_MATMortarHydrationVentsAcceleratesthin-setcuringforfasterdrytimeofporcelainandlargerformattilesgroutthenextdaySTRATA_MATA-5320-0613GloballyProvenConstructionSolutionsSeeDataSheet230.99forcompletewarrantyinformation.2014LATICRETEInternationalInc.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners.A-5561-0514www.laticrete.coml1.800.243.4788SnapformoreinformationForusewithmodifiedthin-setmortarsSinglesourcesupplyASTMC627Robinson-EXTRAHEAVYEasylayout-ChalklinesareeasilyvisibleAnti-fractureprotection-Helpspreventcracks451.1mrollwidth-CoversfloorareafastWarranty INDUSTRYNEWSandtilecountertopsoorsandwalls.ThisbusinessisanexcellentftwithourstrategicapproachsaidEdMetcalfLATICRETEpresidentNorthAmerica.Weareexcitedaboutworkingwiththeteamtobuildonthestrongfoundationtheyhaveputinplaceandtoachievethefullpotentialofthisbusinessinthefuture.Wewillcontinuetofocusonprovidingcustomerswithhighqualityproductsandservicetodeliversolutionsthatmeettheirstoneandtilecareneeds.MAPEIAmericasacquiresGRTMAPEIAmericasisenteringtheconcreteadmixturemarketintheUnitedStatesthroughtheacquisitionofGeneralResourceTechnologyInc.GRT.GRTwillfollowitscurrentoperatingstruc-turewithGRTvicepresidentTravisCollinsactingasgeneralmanagerofthesubsidiaryandreportingdirectlytoMAPEIAmericaspresi-dentandCEOLuigiDiGeso.ThecompanyhastwoproductionsiteslocatedinMinneapolisMinn.andSt.LouisMo.Family-ownedsinceitwasfound-edin1993GeneralResourceTechnologymarketsconcreteadmixturesandauxiliaryproductsfortheconcreteindustryinthecentralUnitedStates.Thecom-panysproductsareroutinelyusedtoproducehigh-performancecon-cretemixesthatarecalledupontoperforminallweatherconditions.GRTcontinuallyincorporatesthelatestproducttechnologyavail-ableinitseffortstomeetcustomerneedsandisfocusedoncontinuingthedevelopmentofnext-genera-tionchemicaladmixtureproducts.Weareveryexcitedaboutbring-ingGRTintotheMAPEIfamilyDiGesosaid.MAPEIGrouphasbeenintheadmixturebusinessforalongtimegloballyandGRTwill96TileLetterJune2014 certainlyhelpusmoveforwardinthatmarketintheAmericas.BydevelopingsynergieswithitsownproductlinesMAPEIexpectstoexpandtheGRTfootprinteastandwestintheUnitedStatesandeven-tuallynorthintoCanadaandsouthintoMexico.Withtheadditiontoourportfo-lioofanadmixturemanufacturerbasedintheAmericasthegrowthrateofourConcreteSystemscat-egorywillincreaseevenmorequicklyDiGesoadded.AsourglobalUndergroundTunnelingTechnologydivisionexpandsGRTwillprovideanimportantsourceofhighly-specializedproductsforthismarketaswell.NobleCompanylaunchesnewwebsiteNobleCompanyannouncedthereleaseofitsnewresponsiveweb-sitewww.noblecompany.com.ByoptimizingthenewwebsiteforallbrowsersmobiledevicesandtabletsNobleCompanyhasincreasedeaseofuseforitsusers.InadditiontoproductinformationNobleCompanysnewwebsitewillpermituserstolocatetechnicalinformationanddrawingsinstal-lationinstructionsinstallationvid-eosshortformspecslistingsandapprovalsandmuchmore.Thenewwebsitealsoprovidesindividualproductinformationproductcatalogdownloadsdocu-WaterproofwallinsertsforusewithanyinstallationmethodSurfacemountdesigneasytoinstallwithoutpreciseframing.Availablein3modularpracticalsizesformoredesignoptions.Nailitonandtileitinwithmodifedthinsetmortar.Popularforneworremodelingprojects.QuickShelfaddsstyleandvaluetoanytiledarea.Retailerinquirieswelcome.9x13t13x13t13x20WheelerTileCompanyt800-965-9501twww.QuickShelf.netttttINDUSTRYNEWS ITSTHELASTTOOLUSEDWHYNOTUSETHEBESTItsthebestspongewehaveeverused.TerryMorrisonGroundZeroFlooringOakleyUtahSince1968WehavegottenmorecomplimentsonthequalityofArmalyProPlusgroutingspongesthananyotherspongewehaveevercarried.EricBarnhillContractSalesSanDiegoMarbleTileSanDiegoCaliforniaWeareveryimpressedwithhowwelltheArmalyProPlusgroutingspongeworksrightoutofthepackage.Itseasytouseandleavesnicefullgroutjoints.Italsopicksupmoregroutresiduesavingalotoftimeonthesecondwashwhichmakespolishingfasterandeasier.OnbehalfoftheapprenticesWayneMcAdamsCoordinatorJointApprenticeshipCommitteeLocal18TileMarbleTerrazzoInternationalUnionofBricklayersAlliedCraftworkersFromthetimeofgroutingwithArmalynaturalspongestoourArmalyProPlusHDQgroutingspongesoftodayourproductshavestoodthetestoftimeforover100years.2010ArmalyBrands.ArmalyProPlusVac-U-PakandtheGREENcoloroftheEpoxyGroutWipearetrademarksofArmalyBrands.1-800-772-1222VisitWheretoBuyatwww.armalybrands.com INDUSTRYNEWSmentationanddrawingsindustryandcorporatenewscontinuingeducationinformationdistributorlocatortooltradeshowcalendarprojectgallery.NobleCompanyencouragescustomerstosubmittheirprojectimagestotheNobleCompanygalleryonthenewsite.FuseAllianceretainsCTaSCfortrainingtechserviceCeramicTileAndStoneConsultantsInc.CTaSCwww.CTaSCT.comaNorthAmericancompanyprovidingforensicandqualitycontrolservicestothetileandstoneindustrieshasbeenretainedbyFuseAlliancetopro-videFuseCommercialFlooringContractormemberswithtechni-calandtrainingservicesforceram-ictileglasstilestoneandothermasonryproducts.FuseAllianceisamember-ownednetworkofprofessionalcommer-cialooringcontractorslocatedthroughouttheUnitedStatesandCanadathatsuppliesandinstallsalltypesofoorcoveringproductsandhasbeenincreasingitssalesandinstallationofceramicglassandstonetile.Theorganizationsgoalistoincreasetheooringcon-tractorsvalueinthesupplychainandensurethatthesevaluesarecontinuallyenhancedtosupportmemberscustomersandsuppliers.CTaSCundertheleadershipofindustryexpertDonatoPompowillmonitortheFuseAllianceonlineForumlocatedontheFuseAlliancewebsiteatwww.FuseAlliance.com.Forumques-tionsfromFusemembersregard-ingtileandstonewillbeansweredbyPompoandhisstaff.Asneces-saryCTaSCwillprovideadditionalproblem-solvingspecificationqualitycontrolandotherservicestoFusememberswhoneedorcanbenetfromtheirexpertise.FusememberswillalsohaveaccesstotheUniversityofCeramicTileandStoneUofCTSonlinetrainingcampusatwww.UofCTS.organdtheUofCTSTileInstallerThin-setStandardsITSVericationcoursewhichteachestileinstallersindustrystandardsandpracticesforproperlyinstall-ingadheredtileandstoneaswellastheUnderstandingtheBasicsofCeramicTileandtheUnderstandingtheBasicsofNaturalStonecoursesthatteachkeyindustryterminologyandconcepts.100TileLetterJune2014 NothingtoThrowAwayNOWASTE.CapsDesignedtoLastInstallersCareer.StainlessSteelStrapWillNotBreakabovetheinstalledsurface.RubberAccessoryprotectsandholdsinstalledmaterialinalignedposition.ThinTile-Porcelain-OffsetUngauged-SlabYouPickDesiredPlateandPerformance.SuperiorClampingAbility.MostValuableBestPerformingandMoreAffordablethanyoumaythink.ForuseonWallsFloorsCeilingsandCounterTopswithmosthardsurfacematerials.www.mltsystem.comIveseenalotofspecializedtiletoolsinmy25yearsofinstallingtile.ButatoolthatmakestheinstallationeasierfortheinstallerandcreatesabetterfinalproductliketheMLTSystemisaninvaluabletool.BrianShutePhotosandcommentsabovesuppliedbyBrianShute-OwnerCraftsmanCeramictecTileContractorTampaFloridaTel.813-789-8921www.ceramictec.comQualifiesforLaticreteCustomandMapeiWarranteesSendusYOURphotosandcommentsforachancetobefeaturedinTileLetter.Tel.319-520-8663Fax319-524-1638INFOmltsystem.com NEWPRODUCTSCoveringswasawashwithfab-ulousnewwallandfoortilesdecosandplanksandnewthinporcelaintile.Heresasmallsam-plingonwhatwasrolledoutinVegas.MediterraneadebutedChicagowhichitcallsbetterthanbrickofferingagenuinevintage4x8orhexagonalbrickaestheticwiththeeaseofatileinstallation.Infourcolorways.StonePeakPalazzowithscoredlargedecopanelssimulatessmall-ergroutedtilesandmakesinstalla-tioneasy.LamosasSkopeintheDesignerCollectionLOOKSlikeitsbeveledand3Dbutitstotallyanopticalillusionforasmootheasily-clean-ablesurface.DelConcaUSAshowedWineBarrelanewporcelainlineinarevisitedrusticlookwithacontem-poraryspinincludingauthenticsawmarksandwatermarks.ImolasCentoPerCentolusciouswalltile.Imolawhichiscelebrat-ing140yearsinbusinessthisyearseeswalltileasagreatgrowthareafortilein2014.102TileLetterJune2014 NEWPRODUCTSFloridaTilesSeanCilonaintroducesThinner3.5mmthinlargefor-mattilesforresidentialandlightcommer-cialoorsandwalls.Thinnercomesin5.6mmthintilewhichFloridaTileisofferingforheavycommercialoors.FloridaTileiscelebratingits60thanniver-sarythisyear.LamosaPorcelaniteusesthePantoneColoroftheYearRadiantOrchidinseveralofitsproductlinesandasaccents.LunadaBaylaunchedthegor-geousOrigamiglasstilewithangledsculptedsurfacesandocean-inspiredhues.ArtemisUrbanoffersaconcretestonehybridlookina12x1220x20and13x30porcelaintile.AmericanOleanwasontheshowooratCoveringslaunchinganum-berofnewproducts.Wewantedtobehereforthe25thanniversaryoftheshowandtoreinforceourcom-mitmenttocustomersanddistribu-torssaidAOsLaurieLyza.PicturedisColtaColorBodyTMporcelainwithastainedcementaestheticandnoveltexturing.MetropolaTileofSpainmanu-facturercombineswoodandstoneaestheticsinFossilporcelain.104TileLetterJune2014 888-512-7339www.ardexamericas.comWitheverypurchaseoftwo25unitsofARDEXFLTMorARDEXFG-CTMoroneunitofARDEXWATMMay1-Aug.12014orwhilesupplieslastREVOLTWEDESERVEFULLERJOINTSCONSISTENTCOLORSandeasiertoinstallgroutsGetOutofTheGroutDepressionJointheARDEXRevolutionNowARDEXFLRapidSetFlexibleSandedGroutARDEXWAEpoxyGroutandAdhesiveARDEXFG-CMICROTECUnsandedFloorWallGroutARDEXREVOLUTIONARYGROUTSEasiertoinstallExcellentcolorconsistencyFullergroutjointsOutstandingstainresistanceGiveARDEXgroutsatryandreceivetheworldsbestARDEXgroutspongeFREEFREESPONGEGiveARDEXgroutsatryandreceivetheworldsbestARDEXgroutspongeFREE NEWPRODUCTSTausCortenlinenowcomesintitaniumandaddstracerydecostotheline.Togamaoffersglassmosaicswithglossormattenishseenhereinthemoonimageforcreativeexpressionmatchedonlybyimagination.MirageanItalianproducershowedJewelsaporcelainlineforwallsandoorsthatoffersbookmatcheffectsthatrivalstone.MirageisalsoaparticipantintheGoodPhytosanitaryPracticesProgramlaunchedatCoveringsanddesignedtoimproveshippingproceduresforcontainerstrans-portedtotheUnitedStates.MarazzisLounge14evokesatextilelinenaestheticthatdisguis-esgroutlinestomakethemnearlyinvisible.Inthreesizeswitha2x2deco.LaFaenzaintroducedLamieraaporcelaintilewithasheetmetallookintwocolorsandthree-dimensionaltexturalaccents.LeonardosHiddenisa30x30tilescoredinagridofnineor14rectangleswithahandmadeartisanlook.106TileLetterJune2014 phone828-322-9273fax828-304-1076www.tilewareproducts.com2014TileWareProducts.Allrightsreserved.PermaTileFastenerPatented.U.S.PatentNo.8161700DuohooksetshownHooksbyTileWareContemporaryCapStylingadesignsolutionthathelpsconsumersorganizeropedutilityinshowersandtubsTraditionalCapStylingTileWarecapsweredesignedtofollowplumbingtrim.WehaveorganizedourEnd-CapsintotwocategoriesTraditionalandContemporary.TraditionalcapshavemoredesignfeatureswhileContemporarycapsarebasicandsimple.ConeTeeThumbThisisanindustry-firstdevelopmentSinglesoldindividuallyandDuohookssoldinasetof2 NEWPRODUCTSFilasFILASTOPDIRTforindoorandoutdoorsurfacescreatesaninvisibledirt-repellantbarrierontex-turedandunpolishedporcelainprotectsagainstwaterandoilstainsandlimitswaterretention.UV-resistantandnon-yel-lowingitfeaturesMicrometricstech-nologythatrespectstheenduserandtheenvironment.TesorosUrbanStoneporcelaintileusesDynamicHDImaginginkjettechnologytorenderwoodandcementgraphicsin12x24and8x48sizeswithmulti-linear12x24mosaicsheetsand3x24bullnoseinfourcolors.TECFast-SetDeepPatchisacement-basedunderlaymentusedfordeepllsrampingandlevelingconcreteandplywoodsub-oors.Itcanbeusedforllsupto1-12inasingleapplica-tionandupto5withproperaggregation.Itcurestowalk-ablehardnessinapproximately60minutesandisreadyformostoorcoveringsin1to1-12hoursprovidinga4200psicompressivestrengthhighbondstrengthandzeroVOCs.ProSpecHydraGuardisanon-polymersealerthatpermanentlysealsandprotectsporcelainhonedpor-celainsemi-porousandnaturalstone.Ittakesonly10min-utestodryanditpreventsgroutcol-orsfromleachingorbleedingintothetile.CompatiblewithallgrouttypesHydraGuardreducesinstalltimeandmakesgroupcleanupmucheasier.VerveCeramicsintroducesNewYorkaporce-lainthatcom-binesaesthet-icsofconcreteandtextileforauniquelook.Invecolorsand20x2016x24and12x12formats.StatusCeramicsunveiledVitrinederivedfromtheLatinvitrumforglass.InspiredbystainedglasswindowsofEuropethehandcraft-edprocessofcreatingthesetilesinvolvesmoldingthemapplyingaliquidglasstothepatternandringitto1800degreesforalumi-nouseffectevocativeofMedievaldesigns.108TileLetterJune2014 yourneighborsarentthatLOUDWithSuperSAM125SuperSAM125SoundAbatementMembraneSuperSAM125isapremium125milself-adheringsounddeadeningsheetmembraneforuseover6or8concreteslabswithoutasoundratedceilingassembly.SuperSAM125meetsandexceedsaratingof50forSTCairbornesoundandIICimpactsoundwhilealsoprovidingcrackisolationupto38andwaterproongprotectionwhenusedunderstoneceramicorporcelaintileandwood.Scanformoreinformation800-633-4622www.nacproducts.com NEWPRODUCTSSantAgostinosNativefeaturesthepopularhexagonformatinarangeofsizeswithacottolook.CoemsMarmiBianchiisapor-celaintileindistinguishablefromnaturalmarble.Ituses88screenstoachievearealisticeffectwithpillowedgingforasoftlook.RagnosVillaMedicicombinesinkjetandrotocolortechnologiesinaporcelaintiletoachieveacottolookwithpastepolishedandworntextures.Infourcolors5ofeachorderisthesubtlypatterneddecotoaddinteresttowallsandfoors.Infoursizesincluding12x24and20x20formats.AknowledgeabletoolBringingyouuptospeedonwhatsnewwhatsoldwhatworksandwhatdoesnt.WhybecomeamemberAsamemberofNTCAyoullbekeptuptodatewithverynecessarytradeeducationprovidedwithinformationaboutproblem-solvingtechnol-ogyandgivencurrenttileindustrydocumentsandspecications.AlonglistofbenetsNTCAReferenceManualTileLetterMagazineFreeTechnicalAdvicee-NewsletterNTCAWorkshopsRegionalTrainingTotalSolutionsPlusConferenceInstallationVideosTrainingManualsApprenticeshipProgramPropertyandLiabilityInsuranceSafetyProgramandsomuchmoreAddedvalueforbeingacontractormemberoftheNTCAeverynewandrenewingcontrac-tormemberreceives1800invouchersforproducttheyuseeveryday.CallJimOlsonandaskaboutourPartneringforSuccessProgram601939-2071www.tile-assn.com110TileLetterJune2014 TCNAALERTCOEFFICIENTOFFRICTIONCOFSTANDARDFORCERAMICTILEDONTSLIPUPWHENITCOMESTOSAFETYUpdateyourtilespecswithnewCOFrequirementsincludingthefollowingTilessuitableforlevelinteriorspacesexpectedtobewalkeduponwhenwetshallhaveawetDCOFof0.42orgreaterwhentestedpertheDCOFAcuTest.TheANSIA137.1standardforceramictilesnowstatesThespeciershalldeterminetilesappropriateforspecicprojectconditionsconsideringbywayofexamplebutnotinlimitationtypeofusetracexpectedcontaminantsexpectedmaintenanceexpectedwearandmanufacturersguidelinesandrecommendations.IfyourespecifyingsellingmanufacturinginstallingormaintainingceramictileoorsitsimportanttoknowaboutrecentchangestothecoecientoffrictionCOFrequirementsintheANSIstandard.Projectplansandspecicationsmaintenanceprogramsetc.referencingaminimumCOFof0.6perASTMC1028theoldCOFtestmethoddonotmeetthenewrequirementsofthestandardwhichwentintoeectlatein2012.TomeetthenewDCOFAcuTestcriteriayoucannotuseoldCOFvaluesfromC1028measurements.ThetestmethodologiesaredierentandaccordinglythereisnodirectcorrelationbetweenspecicC1028COFvaluesandthevaluesmeasuredbytheDCOFAcuTest.AdditionallyASTMC1028hasbeenwithdrawneectiveFebruary12014.DontslipupwhenitcomestosafetyForthefulltextoftheCOFstandardandadditionalinformationvisitwww.tcnatile.com ATRTileLevelingSystems......................................28-29AlphaProfessionalTools..........................................37ArdexAmericas..............................................105ArmalyBrands................................................99BarwaltToolCompany...........................................79Bellota......................................................19BenoJ.GundlachCompany.......................................26BestTile.....................................................49BostikInc.................................................50-51CeramicTileEducationFoundation...................................87CeramicToolCompany..........................................44CeramicsofItaly..............................................103CustomBuildingProducts.......................outsidefrontandbackcoversDal-TileCorporation.............................................13DuPont.....................................................39EDCOInc....................................................42EmserTile...................................................83FinPanInc................................................84-85FloridaTile...................................................61JosephLundgrenConsulting........................................94LackmondProductsInc...........................................97LATICRETEInternationalInc.................................centerspreadLATICRETEInternationalInc........................................95LATICRETESUPERCAP...........................................71MAPEI.........................................insidefrontcover1MAPEI......................................................27MKDiamondProductsInc.........................................15MLTSystems.................................................101MarazziUSA.................................................75MasterHeat...............................................22-23MerkreteSystems........................................58-5963MerkreteSystems....................................insidebackcoverMiracleSealantsAbrasives......................................81NACProductsInc.............................................109NemoTileCompany.............................................3NobleCompany.............................................931OneidaAirSystems.............................................18PearlAbrasives................................................93ProSpec..................................................4143QEPCo.Inc...................................................5QuickShelf...................................................98RegentStoneProducts...........................................91SGMInc.....................................................7SawmasterDiamondToolsInc......................................33Schluter-Systems...............................................69SlipGrip....................................................96SlipGuardSystems.............................................90TECHBFullerConstructionProducts..................................53TI-ProBoard...................................................77TexRite......................................................17TileCouncilofNorthAmerica.....................................111TileofSpain..................................................73TileWareProductsLLC..........................................107UniversityofCeramicTileandStone..................................78VanHearronInc................................................35wediCorp...................................................45ADVERTISERSINDEX112TileLetterJune2014 WEKNOWGROUT.COUNTONCUSTOM.PhotosDavidFederoffcustombuildingproducts.com800-272-8786Takinggrouttothenextlevelofperformanceforindooroutdoorcommercialandresidentialinstallations.UnsurpassedStainResistanceEasytoSpreadandCleanUltimateColorConsistencyThegroutworldischangingandFusionProischangingit.AvailableatTheHomeDepotandtiledistributorsnationwide.