CUSTOMTECH® TECHLEVEL™ WSF WINS 2020 MOST INNOVATIVE PRODUCT AWARD

HUNTINGTON BEACH, Calif. – March 11, 2020 – CustomTech® TechLevel™ WSF Fiber Reinforced Self-Leveling Underlayment was recently named a 2020 Most Innovative Product (MIP) winner. Annual recognition by Hanley Wood for the most innovative new products at the World of Concrete, TechLevel WSF claimed the Expert’s Choice award in the Repair/Demolition Materials, Tools & Equipment category.

“Winning this prestigious MIP not only validates the advantages of TechLevel WSF, but it also reinforces our comprehensive approach to developing the most advanced flooring preparation system on the market today,” said Eric Carr, vice president, commercial marketing and product management at Custom® Building Products. “Through ongoing collaboration with contractors, we’ve designed a family of high-performance patches, levelers, primers and moisture mitigation products that meet the demands of any job. The industry benchmark for self-levers, TechLevel WSF exemplifies the unmatched performance delivered by all CustomTech solutions.”

A high-flow, fiber-reinforced calcium aluminate-based self-leveling underlayment, TechLevel WSF eliminates the time-consuming and labor-intensive process of attaching metal lath to wood subfloors, so floor covering installations are faster, easier and more profitable. Also ideal for use on concrete, ceramic tile, cement and epoxy terrazzo and gypsum-based substrates, TechLevel WSF cures quickly and develops high early strength. TechLevel WSF exceeds industry requirements for substrate flatness to accommodate a wide variety of resilient floor covering installations including ceramic tile, natural stone, terrazzo, wood, carpet and vinyl.

For more information about TechLevel WSF and other CustomTech solutions, visit https://www.customtechflooring.com.