American Wonder Porcelain Launches New Series, Shore Porcelain

Lebanon, TN  – American Wonder Porcelain is excited to announce the launch a new porcelain series, Shore, produced in its Lebanon, TN factory.

This new product’s visual incorporates a subtle graphic that simulates the soft texture of waves receding from a shoreline, with a modern color palette of neutral tones in a popular 12×24 size with an accompanying 4×12 bullnose.

American Wonder Porcelain, Shore, in light gray

Michael Kephart, President of American Wonder Porcelain, believes “this series enters the marketplace as an excellent option for an understated stone look, at a great price.”

Vice President of Sales and Marketing, Greg Burch, stated “Shore offers versatility and can be used in conjunction with contemporary or traditional designs, and provides great value.”

Shore is one of the first products produced in the 500,000-square foot plant that began full operations in June of this year. It is one of many products American Wonder Porcelain plans to launch that will put Lebanon, TN, on the map as an area for innovation in the tile industry.

All products produced in the plant, including Shore, will be certified by the Porcelain Tile Certification Agency and will be tested by the Tile Council of North America to ensure they meet or exceed defined standards in all performance categories.


About Wonder Porcelain, LLC

Wonder Porcelain Group, LLC, parent company for American Wonder Porcelain, is an American company with international roots and is the U.S. division of one of the largest and most financially stable tile companies in the world. Wonder Porcelain, a proud member of the TCNA (Tile Council of North America) and the CTDA (Ceramic Tile Distributor Association), is committed to the future of the tile industry in the United States and believes future growth depends upon increasing domestic manufacturing, adopting new techniques and continued research and development.




Editor for TileLetter, TileLetter Coverings, TREND and TECH publications.

Lesley Goddin has been writing and journaling since her first diary at age 11, and drawing and sketching since she could hold a pencil. Her penchant for observation led to her becoming a paid professional as a trade journalist, publicist and is editor for TileLetter. She has also written for Guideposts, Walls, Windows and Floors, Floor Covering Weekly, and Low Carb Energy.