LATICRETE Celebrates 70,000-Square Foot Grand Prairie Plant Expansion


Henry Rothberg, LATICRETE co-owner and vp of training cuts the ribbon celebrating the expansion, flanked by LATICRETE personnel and dignitaries.

June 14, Grand Prairie, Texas — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has completed a 70,000-square foot (6,503-square meter) plant expansion here– nearly doubling the existing 100,000-square foot (9,290-square meter) facility, making it the company’s largest manufacturing and distribution center outside of the LATICRETE headquarters in Bethany. It will serve as a national distribution hub for the company and will deliver Texas-region LATICRETE customers with high-volume items and other specialty products. With operations in more than 100 countries, the Grand Prairie manufacturing plant is one of eight in the United States and 21 worldwide.

Ed Metcalf, LATICRETE president and COO, North America thanked employees and Pistola Construction for their contributions to the expansion. Metcalf said to expect expansion of training facilities in the beginning of 2018.

 “Our investment in Texas, driven by rapidly increasing demand, will positively impact the local community, provide a better work environment for our team and allow us to provide even higher service levels to our clients across the region,” Ed Metcalf, LATICRETE President and COO, North America. “We look forward to the next phase of our expansion here which will include new manufacturing lines, a world class technical training center and expanded facilities for our sales and customer service functions.”

 At an all-day celebration and ribbon cutting ceremony, District 1 City Council Member Jorja Clemson representing Mayor Ron Jensen and the City Council, spoke at the ceremony in support of the company’s contributions to the region’s pro-business environment. Additionally, Greg Cashman of the Grand Prairie Chamber of Commerce presented LATICRETE with a membership plaque on behalf of the Board of Directors and committee members in attendance. District Director Murphy Simpson presented a certificate on behalf of State Representative Jonathan Stickland.

 “We began as, and remain, a family business,” said LATICRETE co-owner and Senior Vice President of Training Henry B. Rothberg who spoke at the event on behalf of the company. “This celebration was not only about our business development and expansion into new markets, but our growing family in Texas. We were honored to have so many esteemed guests commemorate with


NTCA Five Star Contractor Kemna Tile installed large format porcelain tile and glass mosaic in the locker rooms/hallways, using LATICRETE setting materials, of course!

Henry Rothberg (l) LATICRETE co-owner and senior vice president of training with a plaque presented by Greg Cashman (r), from the Grand Prairie Chamber of Commerce.

The celebration included family activities including games, balloon sculpting, face painting, Texas BBQ and live music.

The Supercap pump truck was on hand, and LATICRETE’s Ron Nash explained how this technology increases the speed, cleanliness and accuracy of applying large volumes of self levelers in buildings up to 70 stories tall.

Plant employees Doug Carabo (l.) and Stacy Gardner toured groups through the racks and staging area, explaining there are 7,500 rack locations for the plant. The question of the day? How many Rubik Cubes will fill up the 70,000 sq. ft. expansion? Stay tuned for the story in the print TileLetter for the answer!