President’s Letter – May 2017
It was great to see so many old friends and meet new ones at Coverings in Orlando. I was fortunate to have several opportunities to work in one of the two NTCA booths during the show. This afforded me the chance to meet and talk with many contractors from all over the country working in several different segments of the industry.
I know that we are all challenged to find enough time each day to run a business, finish an estimate, meet with a client, get our crews working in the right direction, meet the payroll and oh yes, everybody’s favorite task, collecting the money we’re owed!!!! Yet that is what we signed up for when we decided to scratch that entrepreneurial itch and start our companies.
So, back to what I learned from these conversations at Coverings: some of our members — and those who haven’t joined NTCA yet — don’t really understand all that we offer to the industry. Early on, I had several encounters where a contractor would say, “I’ve got two minutes before my next meeting, so tell me everything I get if I join NTCA”, while their sales resistance slammed closed like a bank vault.
I changed my strategy to answering their question with a question, “What is your biggest need that will make you more successful and profitable?” This seemed to open a dialog on a different level, and I could explain the education and training available to them through the association. Some chose to sign up and some said they’d think about it. Either way, I hope that I communicated that the NTCA is here to be a resource and advocate for tile contractors. But that’s not all we do.
The staff of NTCA works extremely hard to put together a framework of industry involvement that will represent the tile contractor’s interest. From membership on the TCNA Handbook Committee to the ANSI Committee, to all the groups working with the NTCA Board of Directors on numerous committees, these individuals are tile contractors who donate their time and expenses to participate for the good of the tile industry and specifically for the advancement and protection of the tile contractor — regardless if they are a member of NTCA or not.
Maybe this will help explain a little better. Here is a list of the number of tile contractors working on each of these committees on your behalf.
7 – Tile Council of North America Handbook Committee
6 + 6 Alternates – ANSI A108 Committee
7 – NTCA Executive Board
19 – NTCA Board of Directors
60 + State Ambassadors
27 – NTCA Training and Education Committee
22 – NTCA Membership Committee
11 – NTCA Standards and Methods Committee
19 – NTCA Technical Committee
3 – NTCA Convention Planning Committee
These contractor businesses range in size from two-employee companies to hundreds-of-employee companies, and they cover the residential and commercial markets. Each of them has chosen to give of their time and resources to make this industry better. Your voice is needed and welcome so let us know what’s on your mind and how we might be able to help you. Consider getting involved if you are member and consider joining if you aren’t a member.
Underlying all of this is our strategic objective, which is to see every member of NTCA be a Best in Class Tile Contractor –dedicated to continuing education, training, craftsmanship, integrity and customer service. We all have the choice to purse excellence or accept mediocrity. The NTCA stands for Excellence.
And for those contractors interested in what they get for being a NTCA member, check out the list of member benefits here: http://www.tile-assn.com/?page=Membership.
Keep on Tiling!
Committee member, ANSI A108