The NTCA logo: the mark of excellence for Best in Class tile professionals
President’s Letter – February 2017
According to several industry sources, the more than 1,300 members of NTCA account for only a fraction of companies working as tile and stone installers in the U.S. market. My sincere hope is that all 1,300+ members of the NTCA have joined because they are committed to being a best-in-class tile and stone professional. There are many benefits of membership, including a free annual copy of the NTCA Reference Manual, free technical advice, discount programs for shipping, insurance, vehicle purchases, safety programs, marketing templates and many more. The Partnering for Success voucher program allows each member to individually choose vouchers for free or discounted products with a total annual value of $2,000, far exceeding the cost of membership.
Collectively, these programs are more than enough reason to join the NTCA, but for me personally, the most important benefit of being an NTCA member is the right to use the nationally recognized logo on all my business communications.
One of my goals as your president over the next two years is to ensure that every member has the opportunity to increase his or her skill as a professional installer – and also grow as a professional business owner. I want the NTCA logo to be recognized by architects, designers, building owners and the public as the mark of excellence in the tile and stone industry. They should have confidence that when selecting and hiring a contractor member of NTCA, they are getting a “Best in Class” professional. Obviously, the NTCA is limited in its ability to ensure that all members are committed to this goal. However, we can make sure that we provide all the tools necessary to assist all members as they endeavor to grow their skills and business acumen. If this craft is providing the opportunity for us to succeed, we should be motivated to invest in expanding our capabilities and skills.
This comprehensive goal will take time, but I’m proud to share with you that due to the vision and dedication of the NTCA staff and volunteers, many of these tools exist today and are at your disposal. I encourage every member to invest in NTCA University, which allows every employee to have personalized access to a wide variety of educational opportunities. Access includes the new and developing Apprenticeship course, and the entire Business Plan section with over 50 classes that include accounting, marketing, interviewing and hiring, business ethics, negotiating contracts,business continuation planning strategies and more. Over 30 live webcast seminars with the accompanying PowerPoint presentations are also included.
By definition, “professional” means that we are never finished learning, growing and improving our ability to be the best. I challenge every NTCA member to think about 2017 and what you are doing to continually educate and train yourself and your team. Spend some time looking at what is offered; tell us what we are missing and how we can partner with you to become a Best in Class tile and stone contractor that proudly displays the NTCA logo.
Martin Howard, President NTCA
Committee Member, ANSI A108