President’s Letter – January 2017

A new year, a new president, and a new opportunity for success

The new year is here, and the holiday season and the election cycle are behind us, so it’s time to focus our attention on identifying our goals and developing a strategy that will help us succeed.

I am grateful to serve as the new president of the NTCA. I’d like to acknowledge James Woelfel, our past president, for his clear and determined leadership for the last two years. James will continue to serve in the NTCA as chairman of the Board. Thank you, James, for your tireless efforts to improve this great organization.

As I step into my new role as president, I am eager to get to work. For the last eight years I have served on the ANSI committee, NTCA Technical Committee, and contributed to the TCNA Handbook Committee. I’m grateful for the knowledge and experience I’ve gained from working with the best of the best in our industry; it has been rewarding both professionally and personally.

As we prepare for the new year, let me encourage you to take time to refocus your attention on identifying goals and developing strategies that will help your companies become more profitable and successful in 2017. The company I work for, David Allen Company, has greatly benefited through our participation in NTCA – most notably, from the ability to learn from the most knowledgeable individuals in our industry; from manufacturers of tile and setting materials to installers and business owners. In the past few years NTCA has become the largest and most influential tile contractors’ association in the world. As the “voice of the contractor,” we have earned a seat at the table where our collective voice is respected, and our knowledge sought out and often invited.

I hope to increase the value of membership by improving the educational opportunities at Coverings, Total Solutions Plus (TSP) and TISE West/Surfaces as well as bringing more craft training to members separate from our Tile & Stone Workshop programs.

My goals for NTCA are as follows:

  • Increase the quality and professionalism of our trade through education
  • Provide more craft training and certification opportunities at trade shows
  • Expand our international outreach by collaborating with our industry partners abroad
  • See our NTCA University Apprenticeship Program completed with Two-Year Finisher and Two-Year Mechanic certifications

The NTCA staff, Executive Board, Regional Directors, and State Ambassadors have been working hard these past months to chart this course. Total Solutions Plus in October proved to be a huge success with many important committees producing outstanding goals with some aggressive timelines. We have the opportunity to see our trade recognized as the noteworthy profession it truly is while gaining the respect it deserves. We’ll be able to retire the old stereotype of “unskilled thin-set jockeys” where tile was only used in utilitarian applications, save the occasional office lobby.

Events surrounding our industry are coming together to produce rapidly-expanding manufacturing technologies and increased complexity of installation methods and materials for tile. Add this with a rapidly-growing public desire to use tile with greater design variation and flexibility and we could see artistry and craftsmanship in high demand for those willing to embrace it.

When I’m not working for NTCA or ANSI, I’m the executive vice president of David Allen Company in Raleigh, N.C., where I have had the privilege of working for the last 24 years. I’m very grateful for the support I have received from David Allen Company as I have needed to put more and more time into industry duties. It is only because of the fantastic teams supporting me at the office that I am released to serve this great industry.

Thank you to the NTCA staff, Executive Committee, Board of Directors, and all the members of the NTCA for putting your trust in me.

Lastly, I’d like to thank my wife, Judith, for allowing me to be away from home much more than usual. If it weren’t for Judith, I would not be the person I am today.

I hope to see many of you at TISE West/Surfaces in Las Vegas this month. I encourage every member of NTCA to get involved, attend a workshop at your local distributor, join us at TISE West/Surfaces, Coverings, or TSP, and sit in on committee meetings to see the new endeavors NTCA hopes to accomplish. Most importantly, we want to hear from you and benefit from the years of experience you have in this industry. Come and take advantage of the many opportunities NTCA provides for its members. I can guarantee, you will get back far more than you give.

Respectfully,
Martin Howard
[email protected]