Florida Tile CEO named TCNA president

franceschelli-_-nov-2016Mike Franceschelli, CEO of Florida Tile, Inc., since 2010, was recently named president of Tile Council of North America, for a two-year term. He’s led the company to steady growth in sales and profits while also expanding their manufacturing and distribution capabilities.

Franceschelli has taken an active role in TCNA, serving four years as 2nd vice president before accepting his current post. His commitment to raising the bar in the tile industry is reflected in the goals that he has set for himself and TCNA for the coming year.

“Developing a TCNA ‘Why Tile’ program to educate consumers and the industry on the many benefits of tile is high on my list of priorities,” says Franceschelli. “It’s important to lead this charge of informing the public and training our industry professionals in order to make a positive impact in the flooring market.”

His list of objectives for the coming year highlight the ambition and dedication he and TCNA have for the tile industry.

Develop the TCNA “Why Tile” program to inform consumers and the industry regarding the health, safety, environmental, cost, and design benefits of tile

Work with labor organizations to support career training and certification programs

Continue to facilitate the development of standards to better define technical product performance and to inform consumers about the safe use of tile surfaces

Maintain the collaboration of the TCNA Handbook Committee and the publication of installation details relevant to today’s products and practices

Promote further collaboration with other major trade organizations including CTDA, NTCA and TCAA

Develop an even stronger bond between members in the US and Canada and their TCNA colleagues in Mexico

Promote cooperation within the global tile manufacturing communities in Italy, Spain, Brazil and around the world

Contribute on an international basis to ISO standards