Crossville Joins the Movember Movement for Men’s Health Issues

Employees & Friends of the Brand Nationwide Participate in a Friendly Moustache Growing Competition & Fundraising Effort via November

Crossville, Tenn. – For Crossville employees and friends of the brand, it’s officially “grow time.” Throughout the month of November, Crossville is leading an awareness and fundraising campaign to support issues related to men’s health. Using the Movember portal (, the company has established a team, set a fundraising goal of $3,000 and is joining many other businesses and industries across the country and the world in this unique movement that’s dedicated to changing the course of men’s health.

grow“It’s time we put a spotlight on men’s health,” explains Crossville’s team captain Chris Barnett, a programmer analyst for the company. “Crossville has been a longtime supporter of The Common Thread for the Cure for breast cancer. Now we’re stepping up to express our concern for men’s well-being, too.”

Crossville’s participating male staffers have committed to growing moustaches/facial hair throughout the month of November in effort to raise funds, with the support of “Mo Sisters,” female team members who are also participating in the donation drive. Crossville has also rallied support of distributors and business partners across the U.S.

“We welcome people to join our team or just donate through our team page to make a difference,” Barnett says. “You don’t have to actually grow a moustache to be part of the campaign. Give what you can, even if it’s just a show of support!”

To stay apprised of Crossville’s progress in fundraising (and moustache growing), visit the team’s page at or follow Crossville on Twitter (@crossvilleinc) and Facebook (


Distributors and partners visit wedi factory in Emsdetten, Germany

Wedi recently invited 18 top distributors and their partners to visit the wedi factory in Emsdetten, Germany as part of wedi’s incentive program “Blue & More Awards.” The group enjoyed a three-day program including a tour of wedi’s manufacturing facility, where they had the opportunity to see wedi’s  advanced manufacturing technology for backer board and shower systems in action. The group also got to enjoy local history, good food and beer tastings that are part of the character of  northwestern Germany.

wedi was grateful to have hosted this event which include discussions and exchanges about marketing of wedi and tile products in the Americas, as well as camaraderie and recreation.

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dal-tile_logo (2)(DALLAS) October 24, 2013 – Dal-Tile Corporation, the largest manufacturer and marketer of ceramic tile and natural stone products in North America, has announced it has completed the integration of the U.S. business of The Marazzi Group, which was acquired by Mohawk Industries, Inc. (NYSE: MHK), Dal-Tile’s parent company, earlier this year.

The combination brings together the four leading brands in the tile industry: Daltile, American Olean, Marazzi and Ragno; Dal-Tile remains committed to providing its extensive product collections within each brand to tile and stone customers, through its three primary distribution channels across North America: company-owned stores, independent distributors and home centers.

Marketing and R&D, Home Center and Distributor Sales function leaders named

To support its approach of maintaining unique brand, product and distribution strategies, the company has implemented a new leadership and organizational structure.

marazzi group_logoGianni Mattioli, previously president and CEO of The Marazzi Group’s U.S. business, will lead all of Dal-Tile’s Marketing and Research & Development (R&D) functions. As executive vice president of Marketing and R&D, Mattioli will have responsibility for Dal-Tile’s product strategy, brand marketing and product marketing.

“In Gianni, we have added an exceptional leader whose 30 years of industry experience and business acumen enabled Marazzi’s U.S. business to flourish,” said John Turner, Jr., president, Dal-Tile. “We are excited to have Gianni continue to execute his proven track record of delivering product innovation and customer service excellence across our industry-leading brands of Daltile, American Olean, Marazzi and Ragno.”

With the growth of the company’s Brand Marketing function, Lori Kirk-Rolley has been promoted to vice president of Brand Marketing. In addition to her support of the Daltile and American Olean brands, Kirk-Rolley will also manage the Marazzi and Ragno brands.

Jim Fanning will now lead the company’s Home Center and Distributor Sales segments. Within his new role as senior vice president of Home Center and Distributor Sales, Fanning will utilize his extensive experience in strategy, marketing, channel distribution and sales to lead these important areas of the company’s business.

“Reaching customers who purchase tile through independent distributors and home centers is core to our success, and Jim’s leadership will be integral in expanding our business within these two channels as our industry recovers. I’m confident in Jim’s ability and his focus on our commitment to being the very best through these channels,” Turner said.

Within Fanning’s Home Center and Distributor Sales organization, Hector Narvaez has been named vice president of Sales for Marazzi- and Ragno-brand Distributors; he will also support Marazzi-brand sales to key home center customers.

Jon Shedlosky, vice president of American Olean Distributors, will continue to have responsibility for sales of American Olean-branded products to independent distributors. Sandra Reilly, vice president of Home Center Sales, will continue to be responsible for sales of all brands within the home center channel. Shedlosky and Reilly also report to Fanning.

Dal-Tile’s Store Operations, including its comprehensive network of company-owned Daltile, American Olean and Marazzi Sales Service Centers (SSCs), will be led by John Cousins, senior vice president of SSCs.

About Dal-Tile Corporation
Dal-Tile is the largest manufacturer and marketer of ceramic tile and natural stone products used in residential and commercial design and construction across North America. The company, a division of Mohawk Industries, was founded in 1947 and is headquartered in Dallas.

As a leader in the industry, Dal-Tile delivers advancements in product innovation with its Reveal Imaging™, Outstand Technology™ and Proadvanced™ Protection Program. The company is committed to incorporating environmentally friendly materials, processes and products throughout its organization.

Dal-Tile has more than 8,500 employees in North America, and sells its products through a network of more than 250 company-owned sales service centers, stone slabyards, gallery design centers, independent distributors and leading home center retailers nationwide. For more information on Dal-Tile and its brands, visit or call 1-800-933-8453.

About Mohawk Industries

Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring.

Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Bigelow, Daltile, Durkan, Karastan, Lees, Marazzi, Mohawk, Pergo, Unilin and Quick-Step.

During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, China, Europe, India, Malaysia, Mexico, Russia and the United States.


Renewal Date for Tile Installer Thin-set Standards (ITS) Verification Course Extended to Two Years with Union Agreement

The University of Ceramic Tile and Stone (UofCTS)  has extended the renewal date of the Tile Installer Thin-set Standards (ITS) Verification certificate, to two years from one. This means that every two years the tile installer must retake the updated course in order to stay current with new industry standards. In the past, installers were required to retake the course annually to stay current.

The renewal date extension  was part of an agreement between UofCTS and the Tile Marble Terrazzo Union Local 18, which placed a large order of tuitions for the ITS Verification course as part of its continuing education programs for its Journeyman Tile Layers one. In addition to the ITS Verification online course, Local 18 is offering the Advanced Certification for Tile Installer program, which is a new set of certifications developed and administered by a consortium of tile industry organizations (  Local 18 president Chad Boggio stated that the Union leadership has recognized the need to educate tile layers on the new materials, standards and methods through ongoing training and testing of journeyman tile setters.

Greg Games president of Premier Tile & Marble Co., who was the first union tile installation company to send his installers through the ITS online training course, stated,  “I saw a big improvement in my employees’ knowledge of the industry standards and their heightened interest in making sure they are following the industry standards as they are installing tile.  Educating our team of setters and finishers brought a new positive dimension to the culture of our company.”  Games encouraged the Union to adopt the ITS course.

Non-union contractors are also committed to training their employees.  Martin L Howard, vice president of David Allen Company, Inc., who has put a large number of his employees through the UofCTS online training courses, stated,  “I am seeing a big improvement in my employees’ knowledge of the tile and stone industry, and industry standards.  We are in the process of sending a large number of our employees through all three of the UofCTS Online courses on Ceramic Tile, Natural Stone, and on Tile Installer Standards.  The David Allen Company is committed to providing quality tile installations, and our investment in training our employees is one of the ways we achieve that goal.”

The Tile Terrazzo Marble Association of Canada (TTMAC) collaborated with UofCTS to create a Canadian version of the ITS course, which was released earlier this year.  Since then they have had a large number of TTMAC members take the course with great success.

INTACO, a manufacturer of installation products in Costa Rica, recently purchased tuitions of the Spanish version of the ITS course for training their employees.  TCNA Mexico had their trainers take the Spanish version of the ITS course and they now refer the installers that take the certification evaluation in Mexico to take the UofCTS ITS course as a value-added course.  TCNA also suggests the course for Mexican architects to help ensure quality tile installations on their projects.

The ITS Verification course instructs installers, setters and finishers, on industry standards and practices, manufacturers’ requirements, and proper installation methods for tile thin-set applications that apply to ceramic tile, porcelain tile, stone tile, glass tile and other types of adhered tile materials.  The course also teaches how to inspect and prepare substrates and tiles, how to achieve full thin-set coverage, and points out quality workmanship requirements and practices.  This course is also meaningful to architects, general contractors, distributors, manufacturers, consultants, inspectors, and owners that recognize the value of understanding industry installation standards, practices, and methods.

Tile installers who complete the ITS Verification course receive a certificate of completion and must renew it every two years to remain current with industry standards.  The ITS certificate demonstrates to architects, homeowners, and other customers that their tile installers have been trained to install tile per industry standards.   It also demonstrates the company’s commitment to quality installations, and ultimately helps companies earn more jobs, earn more money and avoid costly delays and failures.

The ITS Verification course is different than the  CTEF and ACT Certification Programs for trained tile installers to demonstrate their skills and obtain certifications validating required skills.  The ITS Verification is intended for  training new tile installers and finishers (helpers), and to provide continued education for experienced installers to ensure they know and stay current with industry standards and practices.  The ITS course is also very useful for distributors, architects and designers, and for general contractors so they are aware of how tile should be properly installed.

UofCTS’s also offers online  courses: Understanding the Basics of Natural Stone and Understanding the Basics of Ceramic Tile courses which offer an up-to-date comprehensive look at the stone and ceramic tile industry. For more information, visit

Once registered, UofCTS students have 14 days to complete a course, which is accessible online, 24/7.  Students can come and go at their convenience.

For details on the courses, videos that preview UofCTS courses, and information on purchasing UofCTS online courses visit  Local 18 union members can visit; CTDA members can visit; and TTMAC members can visit Interested parties can also call 866.669.1550.


Traditional Home’s Napa Valley Showhouse – Peter Mondavi, Jr.’s Home -Features Crossville Tile Collections

CROSSVILLE, Tenn, Oct. 18, 2013 – Crossville Inc. is a sponsor and product supplier for the second annual Traditional Home Napa Valley Showhouse. This year’s home, located at Charles Krug Winery in St. Helena, Calif., is a century-old structure that has undergone a dramatic transformation. Designed by select designers from the local area, the showhouse represents a fresh take on Napa style and is open for public tours through November 17.

Crossville products are featured in the master and guest bathrooms of the home.

Master Bath Renovation by Ann Lowengart Interiors
Annie Lowengart designed the showhouse’s master bath featuring Crossville’s Wood Impressions and Virtue collections. Wood Impressions is used on both walls and the main floor of the space. The shower floor takes on the look of marble with Crossville’s Virtue collection.


Hall Bathroom Renovation by NV Design
Christine A. Teicheira and Lauren Tapper incorporated Crossville’s Virtue Collection on the floors and Retro Active on the walls. The look of the space is bright and transitional, incorporating fresh colors and a furniture-inspired sink console.


“Most people know Crossville as a commercial brand. Our participation in the Napa Valley showhouse demonstrates that we’re great for residential use, as well,” explains Lindsey Waldrep, Crossville’s vice president of marketing.

Proceeds from the event benefit the Napa Valley Film Festival. For more information, visit

 About Crossville Inc.
Founded in 1986, Crossville Inc. is a U.S.-owned and operated manufacturer of award-winning tile collections for residential and contract applications. For more information on Crossville, visit

MAPEI Ultralite™ Mortar Pro – Lightweight match for large-format tile

ultraliteIn response to green-building construction trends, the expanding demand for products containing recycled content and large-format tile designs, MAPEI is introducing to the market MAPEI Ultralite Mortar Pro, a professional-grade, lightweight, single-component mortar that can be used for medium-bed and nonsag applications as well as for thin-set installations.

“Its thixotropic properties make MAPEI Ultralite Mortar Pro an excellent choice for large-format tile installationsultralite pic 2 on floors and walls,” said Brian Pistulka, MAPEI Business Manager for Tile and Stone Installation Systems. “The reduced weight of the mortar also lightens the load for installers when shifting bags around a jobsite.”

This polymer-modified mortar is formulated with Easy Glide Technology for ease of application, a labor-saving plus for installers. MAPEI Ultralite Mortar Pro’s unique Ultralite Technology provides twice the coverage of a standard thin-set mortar per pound (0,45 kg), providing transportation savings, too. Plus, MAPEI Ultralite Mortar Pro can contribute to LEED points through its more-than-20% recycled content.


MAPEI Group, with 66 subsidiaries including 63 plants in 31 countries, is today the world leader in the manufacturing of adhesives and complementary products for the installation of all types of floor and wall coverings. The company also specializes in manufacturing other chemical products for building, including waterproofing products, special mortars and admixtures for concrete, products for the restoration of ancient buildings, and special decorative and protective coatings for walls.

Eighteen MAPEI manufacturing facilities are located in the Americas, with headquarters in Deerfield Beach, Florida. MAPEI is an environmentally conscious manufacturer – the company has been a member of the U.S. Green Building Council since 2001 and a member of the Canadian Green Building Council since 2008. MAPEI Americas is a registered provider to the AIA/CES program and also offers training related to ceramic and stone tile, floor coverings and concrete repair through the MAPEI Technical Institute. The Quality Management Systems of the majority of MAPEI Americas facilities are ISO 9001 certified. Visit for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location.                         

Radiant Heat Sales Warming Up: WarmlyYours Radiant Reports Record Sales

October 16, 2013–WarmlyYours Radiant expects a strong fourth quarter after posting a record 25% increase in overall sales for the quarter ending September 30, 2013, as compared to the third quarter of 2012. Sales for the month of September were up 39% over the previous year. These results are especially significant considering that the summer months are typically the slowest for the radiant heat industry. With such dramatic growth so early in the season, WarmlyYours predicts extremely strong sales going into 2014.

Julia Billen, president and owner of WarmlyYours Radiant, attributes the increase to changes made by the company to withstand the recession, as well as the ongoing recovery in housing industry. “Not only is the market rebuilding, but we are able to capitalize on that because of the measures we took to strengthen the company during the recession,” said Billen. “Coming out of the recession, our internal machinery is much more focused on sales and marketing.”

WarmlyYours Radiant has remained profitable throughout the recession, despite the slowdown in the construction industry. As the market recovers, the company is well positioned to take advantage of the growth in new construction and home renovations. The 39% increase in September sales corresponds to continued strength in the remodeling market, particularly in the number of kitchen and bathroom projects, throughout 2013 and into 2014, as predicted by the Leading Indicator of Remodeling Activity (LIRA) published by Joint Center for Housing Studies of Harvard University. Strong consumer demand for tile and stone surfaces is driving interest in radiant heat solutions.

WarmlyYours Radiant showed substantial sales gains in the U.S. across its major product lines: floor heating, snow melting systems and towel warmers. The company reported an 18% increase in overall sales in Canada for the third quarter of 2013, as compared to third quarter sales for 2012, with floor heating and towel warmers fueling the growth in that market.


About WarmlyYours Radiant
Since 1999, WarmlyYours Radiant has offered the industry’s most innovative solutions in radiant heating technology, from our flagship floor heating systems and radiant wall panels to snow melting products, mirror defoggers and towel warmers. With locations in the U.S. and Canada, WarmlyYours provides unrivaled personalized customer support from start to finish, featuring measuring and design services, 24/7 technical support, and our NoNonsense™ Warranty. For more information, visit:

Nuheat Launches International Floor Heating Day

Nuheat recently announced the launch of the industry’s first International Floor Heating Day. The inaugural celebration of the annual event will take place on October 17, 2013. In the spirit of celebrating Nuheat’s loyal customers and all things floor heating, Nuheat will be hitting the streets all over North America surprising and delighting customers and random strangers with gifts of appreciation.

As part of International Floor Heating Day, Nuheat will be auctioning off two Custom Nuheat Mats shaped in both the Vancouver Canucks and a Chicago Blackhawks logos. Each mat is signed by the hockey team and proceeds support their respective charitable trusts; Canuck Place and Chicago Blackhawks Charities. In addition, Nuheat will give a lucky winner a Nuheat Floor Heating System for a bathroom remodel through various social media avenues.

“At Nuheat we are extremely fortunate to have had such a loyal customer base over our 24 years in business,” said Suzie Cho, vice president of marketing. “We really pride ourselves as being industry leaders, and therefore wanted to find a way to thank our customers as well as celebrate our industry. We are dedicating International Floor Heating Day to our amazing customers as well as everyone whom we’ve had the pleasure of working with in our industry.”

For more information visit  Regular updates will be posted on the Facebook and Twitter.

About Nuheat

Based in Vancouver, Nuheat is the leading manufacturer and distributor of electric floor heating systems and freeze protection products for pipes, roof & gutters and slab. Nuheat products have been included in such celebrated projects as the Shangri-La Tower in Vancouver, the Hyatt Grand in Aspen, the Plaza Hotel in New York, Montreal’s City Hall and will soon be included in the Canuck Place Children’s Hospice facility being built near Vancouver, British Columbia.


wedi Building Panels

wedipanel-1013wedi Building Panels, manufactured with Extruded Polystyrene Foam (XPS) cores offer internal waterproofing, zero capillary action, ease of use, light weight and cement-based resin surface backerboards. They also are excellent for use with radiant heating systems since the R Value for 1” wedi panels is 4.3, and they offer low conductivity so heat is forced up into the tile, more efficiently warming the floor than with other substrates like wood or concrete slab. Electrical underfloor heating systems are easy to mount on wedi Building Panels, which eliminates loss of downward heat. For warm-water systems, ducts can be cut into panels quickly and easily using a router to receive water tubes. Warmup, a radiant heating manufacturer, has been using 1/4” wedi panels as insulation boards for their systems. In addition to the stated benefits, the panels allow a 78% faster heating time than over concrete alone, reaching 84 degrees Fahrenheit  from a 59 degree concrete slab in 64 minutes with the wedi-made Warmup Insulation Boards; traditional systems took five hours to reach 77 degrees. In practical use, wedi claims rooms will warm to desired temperatures in 10-15 minutes using wedi Building Panels vs. other traditional methods.

Emac introduces Joint Covers

emac-1013Emac introduces Joint Covers that are clipped into expansion joints to bring beauty to walls, facades, ceilings and light-traffic floors. The Emac Joint Cover Solutions come in matte silver anodized aluminum or white, gray and beige pvc. They easily clip in without tools, screws or adhesives and work for a range of joint sizes indoors or outdoors, in commercial or residential settings.

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