From the Field – September 2013

NTCA continues efforts to promote membership in strategic planning

By Bart Bettiga

The NTCA prides itself on being the “Voice of the Tile Contractor” in our industry. Recently, our executive officers met at the home of current president Dan Welch in Grand Rapids, Mich. As the association continues to grow, with almost 850 members as of August 1, the Executive Committee spent several days reviewing the goals and objectives established by the Board of Directors and developing new initiatives moving into 2014 and beyond.

Saving NTCA members money, and finding them work

One of the most important objectives of the association will be branded in a stronger marketing effort moving forward. Simply stated, the NTCA continues to develop programs that will “Save Our Members Money and Find Them Work.” If we can show our members tangible results in this effort, there will be every reason for them to continue as members of NTCA.

Examples of programs that fit into this objective include the NTCA Partnering For Success Program, where associate members offer FREE product vouchers for products to offset the investment a contractor makes in membership in NTCA. This program has been one of the most successful efforts in the history of the NTCA, and now offers three times the cost of NTCA membership in FREE products for contractors to use on their projects. In fact, as of June 30th, the NTCA had issued over $570,000 in vouchers back to our members! This goes right to your bottom line! More importantly, many of our members have thanked us for this program because it has helped them to source new and innovative products that they continue to purchase for their company. This is truly a win-win program.

NTCA promotes qualified labor

Another key strategic effort our association continues to work on is to promote “qualified labor” to project owners, architects, builders, designers, etc. By working closely with manufacturers, distributors and other labor associations in our trade, we have made giant strides in this effort. Language promoting hiring qualified tile installers has been inserted into tile industry standards, specification programs, and manufacturers’ product recommendations. We continue to develop certification through the CTI (Certified Tile Installer) program offered by the CTEF and the ACT Program (Advanced Certifications for Tile Installers) jointly promoted by the leading tile associations in the industry. The NTCA Five Star Contractor effort is a comprehensive company recognition program that is also part of this effort.

There are many other discounted programs and services the NTCA offers to its members. If you are interested in learning more information about this, you can go to the NTCA website at www.tile-assn.com or contact assistant executive director Jim Olson at [email protected]

Standards development

Perhaps the most important role we play on behalf of labor is in the development of industry standards. The NTCA Technical and Methods and Standards Committees develop the NTCA Reference Manual, which is being printed this year and for the first time ever being offered to the entire industry. In addition, these dedicated individuals develop proposed changes and new methods to the TCNA Handbook for Ceramic, Glass and Stone Tile Installation and ANSI A108 Committees; selected individuals participate in these committees on behalf of the NTCA and labor as well. I can attest to the fact that your “voice” is represented on these national committees thanks to the voluntary efforts of many NTCA contractor members.

I am amazed at the volume of work the NTCA staff does to fulfill our goal as the Voice of the Tile Contractor. Even more amazing are the volunteer efforts taking place all around the country by NTCA Members, State Directors, Regional Directors, and Executive Officers. Not only are we growing in membership at the NTCA, we are growing in the number of “active members” who regularly contact our office for business and technical support, attend our local educational and training programs like the NTCA Workshops, and come to national tradeshows we sponsor and support like Coverings and Total Solutions Plus.

The NTCA is committed to letting you know that one of our strategic missions is to “Save our Members Money and Find Them Work.” Join our growing association now and let us prove it to you.