LATICRETE® SUPERCAP®, LLC, manufacturer of the revolutionary self-leveling SUPERCAP®System, has announced that DAC SUPERCAP, LLC, a newly

PHOTO from L to R:
Harry Baulch, VP DAC SUPERCAP, LLC; Brad Fulkerson, Managing Director LATICRETE SUPERCAP, LLC; Martin Howard, VP David Allen Company; David Roberson, Sr. VP David Allen Company; Art Odom, VP CFO David Allen Company; John Sacco, Dir of Business Development, LATICRETE SUPERCAP, LLC

formed division of David Allen Company, will be its newest regional applicator. Harry Baulch, a construction veteran with a strong General Contractor background will be directing the new organization.

He stated, “We looked very closely at the SUPERCAP System before assessing that it was a good investment. Clearly, it offers superior problem-solving performance. Over the years, we’ve seen a parade of nightmares relative to moisture mitigation and the usage of curing compounds on concrete slabs. The SUPERCAP System will resolve most of the problems inherent with concrete construction and eliminate the need for other products that compound these issues.  We are excited to be introducing the SUPERCAP System to the Southeast and believe that the product, and the pump truck delivery system, will change many of the fundamental practices of concrete construction in our region of responsibility.”

David Allen Company, one of the nation’s leading tile, stone and terrazzo contractors for nearly a century, “made a sound business decision when establishing DAC SUPERCAP,” said Brad Fulkerson, Managing Director of LATICRETE SUPERCAP. “For decades, our parent firm, LATICRETE, has been supplying David Allen Company with its tile and stone installation systems. As a result, there is an ongoing, high degree of trust between the two companies. The established confidence in each other, and also because of the strong relationships David Allen Company has with GCs throughout the Southeast, make DAC SUPERCAP a company we feel will be a perfect partner.”

“In particular,” Fulkerson continued, “few people understand the importance of having a perfectly flat, deflection-free concrete slab prior to the installation of finished floor covering better than the professional installers at David Allen Company. Now by having a LATICRETE SUPERCAP applicator as a sister company, they will in many future instances have the comfort of knowing the concrete slabs they will be installing floor covering upon… will be in the best possible condition to do so.”

LATICRETE SUPERCAP offers “The Next Generation Slab™,” a cutting-edge, high technology process which combines the power of the state-of-the-art, patented “Pump Truck” with the next generation of self-leveling materials. The “Pump Truck” is a computer-controlled, mobile blending unit (MBU) that ensures perfect concrete mixing every time. Once mixed, formulas are pumped directly onto prepared sub-floors through a controlled high-rate piping and hose system. “The Pump Truck can continuously deliver up to 15 tons of material per hour to all kinds of buildings, even high-rises located in congested areas as tall as 50 stories, covering up to 50,000 square feet per day,” added John Sacco, Director of Business Development for LATICRETE SUPERCAP.

Robert Roberson, Chairman/CEO of David Allen Company summed it all up by stating, “I am excited about David Allen Company’s partnership with LATICRETE SUPERCAP. I believe this great new technology will enhance the appearance and performance of all floor covering products and bring significant value to building owners.”

LATICRETE SUPERCAP is a leading manufacturer of premium self-leveling materials for the building industry. The LATICRETESUPERCAPSystem is a time-saving, cost-effective method for finishing new concrete or capping existing slabs that meet or exceed finished flooring tolerances. The system consists of a LEED-qualified, low alkali, premium self-leveling, cement-based technology that is installed using a patented computer-controlled mobile blending unit. For more information, visit the corporate website: www.laticretesupercap.com

Ceramic Tile Education Foundation Announces New Training Initiative

The Ceramic Tile Education Foundation (CTEF) has developed a new educational course designed to enhance the knowledge of sales professionals within the ceramic tile industry.

“Fundamentals of Thin-Bed Knowledge,” was developed specifically for non-installers such as sales staff and field representatives who want to augment their familiarity with product and installation standards and best practices. It is scheduled to launch September 17, 2012.

Fundamentals of Thin-Bed Knowledge (FTBK) encompasses all material provided in CTEF’s Certified Tile Installer study guide.  Topics include safety, overview of thin-bed installation methods, concrete, masonry and wood substrates, installing backer boards and bonded membranes, setting tile on walls and floors, grouting, sealants, and movement joints.

CTEF executive director Scott Carothers stated, “A gap exists within our industry in our capacity to convey correct, up-to-date technical information about proper tile installation methods to sales representatives, field representatives, and others who have a direct or indirect contact with the tile contractor and client.  It is imperative that industry professionals and associations move quickly to fill this gap.  Fundamentals of Thin-Bed Knowledge is intended to increase that knowledge base for all tile professionals.”

Carothers continued, “The impetus for this new manual and program was a direct request from a distributor’s sales manager prior to a recently scheduled Certified Tile Installer (CTI) test.  She said, ‘We need this information for all of our sales and field representatives, to improve communication with the tile contractors. It’s necessary to ensure that our staff know the broad scope of tile installation so that they are better equipped to assist installers in the field.’ ”

To date, CTEF has certified over 800 tile installers across the United States.  The FTBK course does not convey certification credentials on sales and technical personnel who complete it. However, each individual, through the self-study manual and on-line testing, has the opportunity to develop the equivalent knowledge base of the installer. In addition, those who achieve the required test score are recognized as FTBK professionals – a credential that is valid for three years and must be renewed with a retest at that time. Re-testing requirements ensure that each FTBK-credentialed individual has current technical information based on revisions to the Handbook, ANSI standards, and the NTCA Reference Manual.

“Being on this level will allow them to assist installers, which is key to any successful installation,” said Carothers.  “This knowledge equips the salesperson to provide guidance about materials, installation methods, and scope of job for each project.  He or she will have the current technical knowledge to converse with and guide the tile contractor toward making the proper selections, thus reducing potential failures and the need to modify the project scope in mid-stream.”

The $99 per person fee for the course includes the FTBK Manual, 2012 TCNA Handbook for Ceramic, Glass and Stone Tile Installation, and on-line testing.  The newly designed, portable manual will have a distinct logo, and will provide valuable guidance in using  the TCNA Handbook and ANSI standards.  On-line testing will be modified to accommodate the schedule of the enrollee, and allows greater participation throughout the industry.

Ceramic tile professionals throughout the industry now have another tool in their arsenal for increasing sales, supporting the tile contractor, and potentially solving installation challenges prior to occurrence.   “CTEF is focused on providing the end consumer with a choice of a Certified Tile Installer when selecting a tile professional for their project,” Carothers said.  “We are taking advantage of cutting-edge industry knowledge to raise the bar for sales professionals and the companies they represent.”

For additional information, contact Scott Carothers, 864-222-2131, [email protected], or visit  www.ceramictilefoundation.org.

“Globally Proven Construction Solutions” New LATICRETE Tagline Reflects Current and Future Company

LATICRETE, a manufacturer of globally proven construction solutions for the building industry, announced today a new corporate tagline, ‘Globally Proven Construction Solutions’, to more accurately represent current and future company focus.

“The main driver behind this change,” according to Sean Boyle, LATICRETE Director, Marketing & Product Management, “is the fact that we now offer many construction-related solutions for more than just tile and stone installations.”

LATICRETE has always made listening to customers a priority, while concurrently keeping close watch on the ever-changing worldwide construction arena. As a result, for more than five decades, LATICRETE has continued to grow; today providing its high-tech products, which offer state-of-the-art technical solutions to 80 countries across the globe. The company has embraced a focused commitment to progress in new areas, hence a new tagline to reflect this.

According to CEO/Chairman David A. Rothberg, “We have outgrown our original specialization as a manufacturer and marketer of installation systems for tile and stone. Immodestly, our customers, who consist of installation professionals, architects and building owners/developers, believe in us. They respect our products, service and ethics. Conversely, they know we care about them. Because of all this, we continue to hear requests for even more technical solutions. That’s why in the last few years we’ve added new divisions offering specialized products and cutting-edge solutions.”

In March of 2011, LATICRETE acquired DRYTEK® Flooring Solutions, LLC, a leading industry supplier of self-leveling cements, decorative concrete toppings, and related products and systems.  In July of 2011, LATICRETE acquired SUPERCAP, forming the joint venture LATICRETESUPERCAP, LLC where applicators use a Pump Truck to blend and deliver problem-solving underlayment systems to the jobsite. Earlier this year, innovative shower products were introduced to the marketplace with LATICRETE® Hydro Ban Pre-Sloped Shower Pans, Pre-Formed Seats, Pre-Formed Niches, as well as Linear and Square Drains.

This continuum of progress will not stop, according to Rothberg. “When we bring something new to market, it’s always thoroughly tested. We know it will work. Our product range now covers many construction chemicals such as waterproofing for green roofs, decorative concrete toppings, modular showers… and much more.”

“We will continue delivering not only the products, but the tools, the methods and the know-how for the installer or architect to successfully use or specify for the complete installation. This overall process includes the critical related components and invaluable warranties.” concluded Rothberg. “This has been and will always be our solutions approach.”

Sean Boyle added, “We have many new and exciting initiatives on the drawing board right now. Since Day One, LATICRETE has developed innovative products that still remain fixtures in the industry. We will continue to do so, carrying out the LATICRETE tradition of setting the industry standard.”

“We will be bringing to market well-researched, highly technical products that offer solutions in not only our core business, tile and stone installation, but to other areas of construction as well. We have an ironclad commitment to customers promising to deliver innovative products which increase their productivity and profitability. Just as importantly, we have a commitment not only to our planet but the users of our products, and thus will continue to manufacture the most environmentally safe products”, said Boyle.

“Right now, ‘Globally Proven Construction Solutions’ is what LATICRETE is all about,” concluded Boyle.

LATICRETE International, Inc. provides globally proven construction solutions for the building industry.  LATICRETE® products are manufactured and distributed worldwide in the commercial and consumer channels. The company’s philosophy of innovation and technical expertise has led to an unparalleled reputation and commitment to superior quality, performance and customer service. Engineered and produced in state-of-the-art ISO 9001:2008 certified facilities, LATICRETE offers a broad product portfolio including an extensive line of independently certified low VOC sustainable products. LATICRETE®, LATAPOXY®, SpectraLOCK®, Hydro Ban® and DRYTEK® are registered brands of LATICRETE International, Inc.

Corporate Website: www.laticrete.com.

Epoxy Grout Installation Cleanup is Trouble-Free with Kerapoxy® CQ

MAPEI, a global manufacturer of tile and stone installation systems, introduced Kerapoxy CQ, a new epoxy grout containing quartz, at Coverings 2012. The “ultimate tile and stone experience” was the ideal setting for the presentation of this new addition to MAPEI’s epoxy grout line. Joining the company’s family of Kerapoxy, Kerapoxy IEG and Opticolor grout products, Kerapoxy CQ brings to the mix the same fine qualities of the MAPEI epoxy grout family as well as the ability to deliver full, flush grout joints.

The nature of the quartz aggregate used in Kerapoxy CQ makes it is easier than ever for installers to remove grout from the surface of tile during application. The reduced amount of residue and film present after grout application makes cleanup extremely easy. “We work continuously to innovate our products according to the latest research available, and we think the advancements formulated into Kerapoxy CQ make it a winner,” said Brian Pistulka, Business Manager for MAPEI Americas’ Tile & Stone Installation Systems. “We expect that our customers will appreciate the advanced ‘cleanability’ and will prefer it to other epoxy grouts.”

Kerapoxy CQ has initially been designed in 8 select colors that will be available at MAPEI distributors’ locations in August. Contractors and installers can contact their local MAPEI sales representative for a demonstration.

 About MAPEI

MAPEI Group, with 67 subsidiaries including 58 plants in 27 countries, is today the world leader in the manufacturing of adhesives and complementary products for the installation of all types of floor and wall coverings. The company also specializes in manufacturing other chemical products for building, including waterproofing products, special mortars and admixtures for concrete, products for the restoration of ancient buildings, and special decorative and protective coatings for walls.

Eighteen MAPEI manufacturing facilities are located in the Americas, with headquarters in Deerfield Beach, Florida. MAPEI is an environmentally conscious manufacturer – the company has been a member of the U.S. Green Building Council since 2001 and a member of the Canadian Green Building Council since 2008. MAPEI Americas is a registered provider to the AIA/CES program and also offers training related to ceramic and stone tile, floor coverings and concrete repair through the MAPEI Technical Institute. The Quality Management Systems of the majority of MAPEI Americas facilities are ISO 9001 certified. Visit www.mapei.com for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location



LATICRETE SUPERCAP, LLC, manufacturer of the revolutionary self-leveling LATICRETE® SUPERCAP® System, announced today its new partnership with SUPERCAP ONTARIO LTD.

SUPERCAP ONTARIO LTD. is pioneering the introduction of the LATICRETE SUPERCAP flooring system in Ontario. The LATICRETE® SUPERCAP® System is a superior performing, time-saving and cost-efficient method of finishing new concrete or capping existing slabs. This cutting edge system combines the power of the pump with the next generation of self-leveling materials, resulting in the “The Next Generation Slab™”.

The “Pump Truck” is a computer- controlled, mobile blending unit (MBU) that ensures perfect concrete mixing every time. Once mixed, formulas are pumped directly onto prepared sub-floors through a controlled high-rate piping and hose system. “Blending is done on-site at street level,” states John Sacco of LATICRETE SUPERCAP.  “The pump truck can continuously deliver up to 15 tons of material per hour to all kinds of buildings, even high-rises located in congested areas that are as tall as 50 stories, covering up to 50,000 square feet per day.”

The LATICRETE SUPERCAP proprietary formula has tremendous flow and subsequent workability. Its low alkali formulation does not contribute to “alkali attack” on acrylic adhesives, as often is the case with conventional ‘green’ concrete. Additionally, this system eliminates the need for power-troweling and grinding.

“Noise, dust and ongoing bag clean-up issues are a thing of the past with the LATICRETE SUPERCAP environmentally-friendly system,” says SUPERCAP ONTARIO’s President Hilary Dunn. “Its technology allows for a completely new way of thinking about planning large-scale projects.”.

“In Toronto, it can take up to a year to prepare a typical condo floor,” adds Dunn. “With the LATICRETE SUPERCAP technology, the project can be completed in a fraction of that time, with major cost savings.”

The LATICRETE SUPERCAP System has been used in hundreds of projects consisting of millions of collective square feet in major metropolitan areas. This new partnership represents the first time the technology has been made available in Ontario, which is North America’s second largest high-rise, commercial and industrial flooring market region.

LATICRETE SUPERCAP is a leading manufacturer of premium self-leveling materials for the building industry. The LATICRETESUPERCAPSystem is a time-saving, cost-effective method for finishing new concrete or capping existing slabs that meet or exceed finished flooring tolerances. The system consists of a LEED-qualified, low alkali, premium self-leveling, cement-based technology that is installed using a patented computer-controlled mobile blending unit. For more information, visit the corporate website: www.laticretesupercap.com.

Motawi Tileworks: hit us with your best shot

Motawi Tileworks is holding a contest for the best  Motawi installation of the last 20 years. The winner will receive a $250 gift certificate for Motawi products and services. To enter, send the following items to [email protected]:

  • At least one 8×10 color digital photo of the installation with a minimum resolution of 300dpi in TIFF or JPEG format
  • Your full name and contact information, the name of your company (if applicable), the name of the photographer, and the month/year of the installation
  • The category under which you’re entering (professional for showroom reps, architects, builders, or designers; hobbyist for do-it-yourselfers)
  • A signed photo release form, obtainable at this site: http://minus.com/m63wd8CYJ/

Entries must be received by midnight on 9/7/12. Visit http://minus.com/mhNXrWwm0/ for the full rules.

Marazzi Architectural Ventilated Wall System creates sustainable rainscreen

When the Evanston, Ill.-based professional design partnership BEHLES + BEHLES wanted a sustainable facade as part of the green design strategy for the branch banking facility of First Bank &Trust, the firm turned to Marazzi Architectural.

BEHLES + BEHLES closely collaborated with Marazzi Architectural representatives on the new LEED-Gold recognized facility, located within the Village of Skokie, Ill. Marazzi Architectural’s Ventilated Wall System was selected as one of the most visible elements of the sustainable design strategies implemented for the project.

DTI of Illinois, based in Aurora, Ill., installed approximately 5,200 square feet of Marazzi Architectural’s white and gray Monolith porcelain stoneware in rectified, large-format 12”x24” and 24”x48” modules on the specially-engineered, site-specific aluminum framework by Jurij Podolak, architectural engineer, CSI, ASCE, AAWE, associate AIA, and founder of VF Engineering (ventedfacades.com). The Monolith series, supplied by Great Lakes Distribution in Madison, Wis., boasts 40% recycled content.

“The Marazzi rep – Jerry Joyce – was absolutely terrific to work with on our initial rainscreen facade project, First Bank & Trust in Skokie, Ill.,” said Brian Castro, president of DTI of Illinois.

“We would NOT have been able to get the project done without his help. There were plenty of challenges, but Jerry was readily accessible at each and every one. He made himself present at the site on numerous occasions. “

Castro said the biggest challenge in this job was the bracket attachment to the building. But Marazzi’s help gave DTI the support needed to handle the situation. “Jerry worked around the clock to provide a solution that was compatible with American construction methods,” Castro added. “Once solved, the actual installation was a learning curve that was quickly absorbed by our union-trained professional installers.”

In Marazzi Architectural’s Ventilated Wall System, continuous external insulation provides uniformity in thermal protection, while the cladding material stops direct sun radiation. Together, they reduce unbalanced temperature distribution (thermal bridges that promote condensation and mold formation) and enhance the energy efficiency of the building.

To maximize these benefits, BEHLES + BEHLES super-sized the layers of insulation both within the building and on the exterior wrap to increase energy efficiencies as well as comfort levels inside the structure.

Other LEED/sustainable design highlights of the project include:

• A geo-thermal heat pump which extracts energy embedded in the earth, allowing for a 25% reduction in energy from non-renewable resources.
• A green roof covering 66% of the roof area of the building, reducing the urban heat island effect of conventional roofing systems.
• An underground site retention system that collects storm water run-off and returns better quantity and quality of run-off water to storm sewer.
• A building site that is a brown field redevelopment, with good access to public transportation and special allowances made for bicycles and low-emitting vehicles.
• A highly-insulated tile rainscreen exterior wall made from 40% recycled material that provides better thermal and moisture conditions for the interior spaces.
• Large floor-to-ceiling windows and high clerestory windows that bring ample daylight into the building, providing a better work environment for building employees.
• Energy efficient LED light fixtures that are used throughout the building.
• Use of water-efficient plumbing fixtures throughout the building that allow for a 42% reduction in overall use of potable water.
• 20% of all building materials obtained from recycled sources.
• 20% of all building materials obtained from regional sources (within 500 miles), decreasing energy use for materials transportation.
• Recycling of 90% of all construction waste, diverting that material away from landfills.
• Low-emitting paints, coatings, sealants, and floorings, creating a healthier work environment for building occupants.

Although the bank has only recently opened and comparative energy savings statistics are not yet available, typical results obtained with Marazzi Architectural’s Ventilated Wall System are up to 1/3 savings on energy usage. The large-format porcelain tile also offers excellent performance, both technical and aesthetic. Abrasion, freeze-thaw, fading, graffiti and harsh weather conditions become non-issues.

The ventilated façade overcomes all of the mechanical phenomena encountered during its lifetime, such as its own weight, suspended loads, external ambient shock, wind loading, deformation in the support structure, temperature or humidity variation, solar radiation, chemical and atmospheric agents.

All the sustainable design objectives were employed to demonstrate the client’s commitment to both the local Village community and the larger environmental community.

“It was so much fun, we’re presently in negotiations for two more larger similar projects,” said DTI’s Castro. “We’re very much looking forward to our next adventure.”


Sustainability was celebrated and recognized for the third year running with the PROJECT:Green competition, held at Coverings 2012 in Orlando this spring. Three projects walked away as winners, and three other submissions were also deemed noteworthy in their use of sustainable materials. Winners were represented in the new Coverings Central social media hub. All three winners are defining achievements in design and architecture where sustainability was a core mission and tile and stone were integral to that end. The editors of Environmental Design + Construction (ED+C) magazine joined with Coverings to sponsor and judge the initiative.

Schlüter Systems
Reno distribution and training center

Schlüter Systems’ newly-built 90,000-square-foot distribution and training center in Reno, Nevada was honored with the “Best in Show” Award for Commercial/New Construction (see the cover story of TileLetter, September 2011 for full details of this project – visit http://tinyurl.com/cldnsgg online). More than 41,000 square feet of tile were installed throughout the facility on floors, interior walls and the exterior façade, with 24”x24” porcelain tile applied over a combination of Schlüter®-KERDI-BOARD and Schluter-DITRA-DRAIN.

The washroom sinks demonstrate one of the unique applications of tile. Using Kerdi-Board panels to build the structure and the sloped surface for the sink basin and the Kerdi-Line linear drain for drainage, the vanity and sink are covered entirely in tile.

In an atrium, porcelain tile provided the backing for a “living wall” where the plants that thrive on this vertical surface add oxygen and humidity and act as a bio-filter for the air inside the building. Even the warehouse features 8,000 square feet of tiles, innovatively applied to walls over a radiant cooling system. Schlüter – BEKOTEC modular screened panel formed the platform for the system and integrates with the tile covering to produce a system that reacts very quickly to changes in temperature, and consumes 70% to 80% less energy than traditional systems.

Judges remarked that the project is “a living laboratory, research center and museum for what is possible with ceramic tile and how it can contribute to a healthy, sustainable and lifelong design.”

San Francisco Airport

Taking the Commercial/Remodel “Best in Show” Award was San Francisco International Airport Terminal Two, where Crossville’s Color Blox EC tiles – with a minimum of 20% recycled content – were extensively incorporated into the design. This renovation of the airport’s circa 1950s terminal by Gensler earned a LEED Gold rating, the first air terminal in the U.S. to achieve this certification level. Tile, installed by De Anza Tile using setting materials from Custom Building Products, was the featured flooring and wall surface in each of 16 public restrooms, four post-security and four pre-security areas in the terminal. All together, more than 36,160 square feet of the material were used.

The Color Blox EC porcelain tile – supplied by Butler-Johnson Corporation – made up 95% of the tile used in the project, with a band of glass mosaic tile running along the ceiling edge above the vanity/mirror areas comprising the other 5% of tile used. The recycled content in Color Blox EC comes from varying percentages of Crossville’s own waste and from its Tile Take-BackTM Program, which recycles reclaimed, previously-installed tile.

The terminal’s design uses 15% less energy than California’s stringent building code and the reuse of the existing building’s structure saved approximately 12,300 tons of CO2. Low-flow fixtures with a dual plumbing system  take advantage of reclaimed water, and use of daylight reduces the need for electric light in many areas. Aggressive recycling policies for all tenants reduce the airport’s waste generation and carbon footprint.

Chicago Federal Building

Named “Best in Show” for Institutional/Remodel was the John C. Kluczynski Federal Building in Chicago. Crossville again was the lead resource for tile featured in all 78 renovated bathrooms in this Mies van der Rohe-designed architectural landmark. The 57,000 square feet of new tiles installed in the project by Trostud incorporated recycled tiles, toilets, sinks, urinals and drinking fountains that were removed from the building as part of the renovation, then subsequently crushed and made into new, custom porcelain tile. An estimated 102,000 pounds of end-of-use porcelain material were diverted from this building and recycled by Crossville for this closed-loop project. There was 13,750 square feet of white 12”x24” tile with 50% pre-consumer recycled content and 43,464 square feet  of grey 24”x24” tile with approximately 48% post-consumer recycled content. The project was the inspiration for the new line of Shades by Crossville porcelain tile, launched this year. Crossville is the first tile manufacturer to be certified by SCS for its waste recycling processes for fired and filtrate waste.

No-VOC and low-VOC MAPEI setting materials were used; tile was supplied via Virginia Tile.

Inspiration and Ideas 

Three additional project submissions were acknowledged for offering inspiration on sustainability via use of tile or stone. These noteworthy projects celebrated in the PROJECT: Green Ideas Center include:

Subway Restaurant, Kokomo Town Center, Kokomo, IN.
Idea 1: Use recycled/reclaimed materials

Reclaimed/recycled limestone salvaged from a central Indiana school and church and other former projects was used for both interior and exterior surfaces, providing a distinctive aesthetic while eliminating need for newly quarried stone.

Floor & Décor, Norwood, NJ
Idea 2: Consider manufacturers you are sourcing from and their sustainable practices

This 2011 PROJECT: Green Honorable Mention was cited this time around for a residential bathroom renovation where the utmost consideration was given to the manufacturers who were sourced as much for their sustainable practices as for their sustainable products. Eco-friendly Porcelanosa 12”x25” tile products from the Lino Blanco line were used for surface finishes. Porcelanosa has been an ISO 14001 certified organization since 2004 and employs a range of sustainable practices in its operations, from recycling cardboard packaging, recycling plastic wrap, converting heat from its kilns to electricity and using filters to reduce dust emissions.

Matt Kline Associates, Alexandria, Va.
Idea 3: Be sensitive to the environment of the space

This distributor of tile, stone and other surfaces renovated the family’s own kitchen, cleaning and reusing bricks from the back wall in the project. There was very little demolition waste in the project due to its reuse or recycling back into the project. In addition, highly sustainable products were selected such as hand-painted tiles surrounding the brick oven and backsplashes from a California studio employing low-tech processes and excellent environmental practices. Long-wearing, eternally fashionable, practical, and easily-recycled Blue Eyes granite was used on the counter work surfaces and a special cut of Calacatta Gold marble was used on the islands.

For full  details, visit www.coverings.com and click on Attendees & Press, then on Special Programs  or enter http://tinyurl.com/6necdtw into your browser.

NTCA Benefits Box – August 2012

The NTCA Executive Committee is currently revising the Association Strategic Plan for 2013/2014. It will be presented to the Board of Directors at Total Solutions Plus, taking place October 27th-30th in Palm Springs, Calif.

One of the main objectives identified for the NTCA is to continue to save our members money and find them work. Our mission is simple: eliminate any confusion or objections about why a tile contractor or business would NOT be a member of the NTCA. Here is a quick snapshot for those who are not yet members of the NTCA to consider:

Total NTCA Membership
Cost Per Year: $500
(Monthly billing of $45 on credit card or direct draft available)
Benefits of your membership: saving you $$$$$$$$

• Partnering For Success: $1,500 of free Product Vouchers (You get to pick the vendors with which you wish to partner. This benefit alone offsets your membership and allows you to actually MAKE money!)
• Free subscriptions to TileLetter and TADA magazines
• Free technical advice from association staff (over 150 years of industry installation, sales and technical experience)
• Strong voice on the development of industry standards (our members fight for the tile contractor)
• Free access to the NTCA Reference Manual (used in both customer and supplier correspondence)
• Discounted registration for  the Certified Tile Installer Program offered by the Ceramic Tile Education Foundation (CTEF)
• Discounted freight on Freightquote.com and Partnership
• Discounted insurance programs in liability, auto, property, workers’ compensation
• A complete low-cost program to assist the tile contractor in developing a marketing plan

These are just a few examples of programs NTCA has established to save you money. We are exploring new programs for 2013 in the health field, discounts on purchases of vehicles for your business, and more. Our staff will continue to strive to find programs that will offset expenses to your bottom line. It does not take a lot of time for you to do the math. Being a member of the NTCA is an easy decision!

NTCA: Dedicated to finding you work

New language in the TCNA Handbook for Ceramic, Glass and Stone Tile Installation and MasterSpec recognizes approved company recognition efforts like the NTCA Five Star Contractor Program and the CTEF Certified Tile Installer Program as viable resources for designers and specifiers to consider. At a minimum, we strongly recommend that those individuals involved in specifying or hiring installers request proven performance of successful projects of similar size and scope. This effort will only protect all NTCA members who are dedicated to the successful installation of ceramic tile and natural stone. Our staff is working on future partnerships with companies that sell ceramic tile and natural stone to consumers and project owners to be  resources for installation referrals and recommendations. We expect several announcements in 2013 that will result in unique opportunities for you and your business. In addition, we will continue to explore developing national account specifications for Certified Tile Installers and NTCA Five Star Contractors.

To obtain more information on NTCA membership, contact Jim Olson, NTCA assistant executive director, at [email protected] or call us at 601-939-2071.

Join the hundreds of new NTCA members now and see why your association makes perfect sense for your business!


BASF offers the SELECTTM Eco-Label Manager database free for its company, external stakeholders and registered participants. BASF’s Sustainability, Eco-Labeling & Environmental Certification Tracking Eco-Label Manager was developed to allow strategic management of the abundance of eco-labels, environmental claims, product directories and green ratings systems. This comprehensive database includes detailed program information and functionality which will help users view the requirements of programs in a structured format; compare programs and program specifications; and assess their products against program requirements. For information, visit www.selectecolabels.com.

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