2012 Ceramics of Italy Tile Competition has been extended to February 27

Sponsored by the Italian Trade Commission and Confindustria Ceramica (the Association of Italian Ceramics), the 2012 Tile Competition is open to all North American architects and designers who have used Italian ceramic tiles in their institutional, residential or commercial/hospitality projects completed between January 2007 and January 2012. The competition is completely digital and FREE to enter! Winners in each category will receive a $4,000 cash prize + a five-day trip to Italy to attend Cersaie in the fall.
For competition guidelines, an archive of past winners and the online submission form visit www.tilecompetition.com

NTCA recognizes three newly-approved Five Star Contractors

The National Tile Contractors Association (NTCA) has awarded the prestigious Five Star Contractor designation to three members: Heritage Marble and Tile, Inc., Mill Valley, Calif.; Maloney Tile and Marble, Inc., Livonia, Mich.; and Rimrock Design, Inc., Lake City, Fla. NTCA now recognizes a total of 29 Five Star Contractors.
Five Star Contractors are required to complete a rigorous peer-approval process, demonstrating their commitment to training, service, quality, safety, fiscal responsibility and superior job performance. Stricter qualifications for 2012 applicants include certifying a minimum of 10% of installers through the Ceramic Tile Education Foundation (CTEF) Certified Tile Installer program.
Both NTCA Five Star Contractors and CTEF Certified Installers are listed in recently-approved TCNA Handbook language recommending the inclusion of installer and contractor specifications, which states: “Matching installer ability to the project at hand requires close evaluation of their experience, training, state licensing…and certification/credentials.”
Martin Brookes, president of Heritage Marble and Tile, Inc., said, “Heritage Marble and Tile is proud to be the first NTCA Five Star Contractor in northern California. As a high-end custom tile and marble installation company, we take great pride in our work. We have over thirty years of knowledge in the industry, and attend many seminars and training programs to keep up with current technology and market trends. We’re in our fifth year as an NTCA member, and are scheduled to certify installers through CTEF in September 2012. Five Star Contractor status will be a great benefit to us in achieving sales goals for 2012 and beyond.”
“The Five Star Contractor designation provides accreditation and respect in the industry, and gives our company a strong basis to hang its hat on,” said Ryan Smith, sales and marketing director for Rimrock Design, Inc. Smith added, “It is a valuable tool to assist in our continued growth for 2012 and well into the future. This recognition is another building block in Rimrock Design’s foundation to pursue larger projects and a more diversified client base. Micah Linton, our company’s founder, obtained his first job from an ad in TileLetter, learning the trade as an installer; we feel a responsibility, with this designation, to become more involved and give back to our great industry.”
Stephen Maloney, Maloney Tile and Marble, Inc., Michigan State director for NTCA, pointed to NTCA membership and participation for boosting the company’s sales through the last few years, regardless of the economic slowdown. Maloney noted, “We are extremely proud to be accepted as a Five Star Contractor. Before applying for the program, I talked with several fellow NTCA members for advice on the application. Everyone welcomed my calls and gave time from a busy day to discuss the process. Membership in NTCA is like being part of a large tile family; a solution to a problem is only a phone call away. We believe that gaining Five Star Contractor status will only further our growth and reputation in the tile industry.”
Five Star Contractors may display the “Five Star” logo on all marketing materials. In addition, each company is prominently displayed in a special section on the NTCA website, with a direct link established from this website to each firm. Product rebates and insurance discounts are available, and AIA-accredited PowerPoint programs give Five Star Contractors the opportunity to be THE tile and stone source for their local architects and designers.
For more information on the NTCA Five Star Program, visit www.tile-assn.com and click the Five Star link on the scroll bar, or contact Jim Olson, assistant executive director, at 601-939-2071.

Form Meets Function

The 9 x 4 bathroom features 57 sheets of Voguebay optic white teardrop glass tiles for the bathroom walls, 60 sheets of 5/8 " x 2" Voguebay jade green, glass-and-stone mosaic tiles accenting the front of the shower bench.

Total Interiors’ Mike Martin collaborates with renowned artist Cristina Reverdy to create 
‘functional art’ for homes and commercial spaces – luxurious kitchens and bathrooms anchored by breathtaking tile and stone works of art.
By Marty Whitford, Contributor

Here are dreamers and there are realists. Dreamers help create new realities and realists help ensure dreams don’t become nightmares. When a dreamer partners with a realist, and the two capitalize on their differing strengths, many things of beauty are born.
That’s precisely what happened when left brain-dominant Mike Martin, owner of Total Interiors, partnered with right brain-dominant Cristina Reverdy, a renowned artist and owner of Brush Studio & Gallery.

Best of both brains
Martin excels at functional space design and related product specification, selection and installation. Reverdy, on the other hand, is heaven-bent on form – color, texture and aesthetic appeal – and conceiving one-of-a-kind, breathtaking bathrooms and kitchens.
As fate would have it, in July 2009 Reverdy opened her art studio/gallery just a few doors down from Martin’s office in Sandwich, Mass. on Cape Cod. Running into each other on a daily basis, the two decided to tether their left and right brains and launch Resource.
Resource pools the people and product resources stemming from the duo’s combined 50-plus years of experience experimenting with tile and stone and other creative media. From inspiration to installation, Resource draws on the talents of everyone from artists, sculptors, stain glass crafters and welders, to tile contractors, plumbers, carpenters and project managers.
“We have an amazing pool of talent – true professionals who love what they do, thoroughly enjoy the collaborative process and can create anything we can dream up,” Reverdy said. “We’re limited only by our imaginations.”
In November 2010, an 1,100-square-foot, two-story space right beside Brush Studio & Gallery became available. Martin and Reverdy seized the opportunity to expand the gallery on the second floor and create a home for Resource on the first floor.

Hot kitchen design
Around the island in Resource’s kitchen, a frame of random tumbled marble/stone tile visually separates the floor and cherry island and connects the blue-gray colors of the main cabinetry. Three sides of the island feature a 9” frame of island stone; the fourth side, where stools sit, features a 15” frame of the tumbled marble/stone.
And what a splash the backsplash makes! Forty sheets of Northstar’s Brooklyn Bridge tile are framed by two sheets of Voguebay’s antique copper. Martin – along with Todd Coy, his right-hand tile man – delicately took apart some of the Brooklyn Bridge tile pieces to accommodate cut-ins of three 15”tall x 2”wide by 1.5” deep custom-cast copper mermaids. The backsplash’s herringbone tile pattern creates a mesmerizing water effect around the mermaids – naturally huge hits on Cape Cod.

Bathroom goals and resources
Martin and Reverdy note the project goals for Resource’s showcase bathroom were simply stated, but not easily accomplished, and included among many other “to-dos”:
1. Keep maintenance at an absolute minimum.
2. Use Schluter-DITRA to overcome the zero-pitch floor issues and provide waterproofing and drainage with such success that no shower door is needed.
3. Convert the 9’deep x 4’wide bathroom into a true work of art thanks to:
• 57 sheets of Voguebay optic white teardrop glass tiles for the bathroom walls
• 60 sheets of 5/8”x2” Voguebay jade green, glass-and-stone mosaic tiles accenting the front of the shower bench, both sides of the arch and inside the angles of the vaulted shower walls
• 17 sheets of Voguebay glass bubble tiles for the bathroom ceiling
• Three 18-lb. containers of Bostik’s DimensionTM Translucent Grout, specially formulated for glass and metal tile installations and offering translucent, three-dimensional and reflective colors. “In this case, Diamond-hue Dimension grout helps outline but not overpower the delicate glass tile work, while also capturing light to make the teardrop- and bubble-shaped glass tiles and glass-and-stone mosaic tiles pop like wall art,” Martin notes.
• Last but not least, a single flooring piece – fabricated offsite and then installed – features Florida Tile black pearl polished pebbles hand set in a proprietary, non-porous, maintenance-free resin – creating an amazing look of water running through stone.

Mission possible: beautiful,
functional bathroom

“Almost every aspect of our bathroom renovation required that we overcome a number of obstacles,” Martin said. “This was a tile job for the ages.”
Tile Mission 1: Install tiny, delicate glass tiles on the shower front, and bathroom walls and ceiling, in a way that embodies art, yet is built to last under hot, moist conditions.
Obstacles: In total, 134 sheets of glass tile were needed to complete the job, but not even one sheet could be used completely “as is” because of the space’s numerous curves and inlets.
“Most of these tiles were the size of an eraser or smaller,” noted Coy, owner of GT Installations and Martin’s top glass tile installer for more than 20 years. “I worked in that tight space for two weeks, sometimes with Mike. Some days, I had to go home because my eyes, hands and mind couldn’t take it anymore. Cutting out and setting all of those tiny teardrop- and bubble-shaped glass tiles starts to get to you after a while. But looking at that beautiful bathroom now, I can’t wait to do it all over again – for the next Resource customer.”
Solutions: “The teardrop tiles were particularly torturous,” Martin added. “We had to ensure none of the white thinset extended beyond the glass tiles because it would create an undesirable, cloudy effect. So we removed excess thinset with a Dremel and hand pick. Todd and I felt like dentists cleaning teeth – only our patient’s mouth was four feet wide, 7’ tall and 9’ deep!”
Tile Mission 2: Grout in a way that enhances but not overpowers the glass tiles.
Obstacles: The grout must be zero-staining and maintenance-free.
Solution: Bostik’s Dimension Translucent Grout (Diamond hue): “Dimension is incredibly easy to work with; cleans up great and met our need for a non-staining, zero-maintenance grout that enhances – rather than detracts from – the glass tiles,” Martin said. “This was my first time using Dimension and now I can’t imagine ever trying to grout glass tile without it.”
“Dimension really brings the light in and under the bathroom’s glass tiles,” Reverdy noted. “The grout complements glass tile phenomenally. Dimension also is the perfect solution to grout around metal, so we’re going to use it to enhance the kitchen’s backsplash, too.”
Dimension works well with all tile jobs: interior and exterior installation of ceramic, porcelain, glass, metal and natural stone tiles on walls and floors.
“Dimension had me at easy cleanup and zero staining and maintenance,” Coy said. “Add in Dimension’s one-of-a-kind, upscale, artsy look, and the fact that it helps contractors earn LEED credits, and it quickly becomes a must-have grout for every tile installer’s tool kit.”

New LATICRETE® 4-XLT Rapid Ideal for Commercial Projects on Ultra-tight Timelines

LATICRETE, a global manufacturer and leader of premium installation and finishing systems for the building industry, announced today the launch of LATICRETE® 4-XLT Rapid, a fast-setting, multi-use, polymer-fortified adhesive mortar specifically formulated for large format tile installations requiring a rapid turnaround.

LATICRETE 4-XLT Rapid was needed, in particular, for installations to be worked on during ‘off-hours’ which must be completed and ready for the onslaught of heavy foot-traffic almost immediately thereafter. The scope of these projects include shopping malls, airports, transportation centers and other commercial/institutional jobs where the tile contracting team comes in and works most of the night. Then, when the doors open the following morning, tile is firmly set in place, ready to perform at optimal levels.

According to Jay DeLuca, LATICRETE Product Manager – Adhesives, “Two years ago, we introduced LATICRETE 4-XLT, a multi-use, non-sag mortar for large format tile and stone that quickly became one of the most successful products in our adhesives line. Despite the success of LATICRETE 4-XLT, we received an overwhelming number of requests asking for a rapid version of the product that would allow contractors to grout tile in three to four hours. As always, our research and development team delivered a fantastic solution, and the result is a best-in-class product that fulfills the needs of the marketplace.”

LATICRETE 4-XLT Rapid offers tremendous utility for non-sag wall installations, medium bed buildup and thin-set applications on floors and walls. Like LATICRETE 4-XLT, LATICRETE 4-XLT Rapid is built on LATICRETE Water Dispersion Technology™ (WDT) platform, which provides for the complete dispersion of water within the mix, allowing users to achieve their desired application consistency. It also features LATICRETE DUST LOCK™ Technology, which greatly reduces onsite mess, during transportation of the product as well as while mixing it. From a performance standpoint, the product passes applicable ANSI A118.4, ANSI A118.11 and ISO 13007-2 non-sag requirements.

“Together, LATICRETE 4-XLT and LATICRETE 4-XLT Rapid position our medium bed offering to be one of the most robust in the industry,” said DeLuca. “There is a lot of excitement about the addition of LATICRETE 4-XLT Rapid here internally at LATICRETE, and we look forward to that excitement spreading when the product hits the market.”

LATICRETE International, Inc. is a US-based, family-owned global manufacturer and leader of premium installation and finishing systems for the building industry. LATICRETE® products are produced and distributed worldwide in the commercial and consumer channels. The company’s philosophy of innovation and technical expertise has led to an unparalleled reputation and commitment to superior quality, performance and customer service. Manufactured in state-of-the-art ISO 9001:2008 certified facilities, LATICRETE offers a broad product portfolio including an extensive line of low VOC sustainable products independently certified by GREENGUARD. LATICRETE®, LATAPOXY®, SpectraLOCK®, Hydro Ban® and DRYTEK® are registered brands of LATICRETE International, Inc. Corporate Website: www.laticrete.com.

MAPEI Adds New Rapid-Setting Mortar to Tile & Stone Installation Systems

In response to ceramic contractors’ needs for time-saving products, MAPEI has introduced Ultraflex™ LFT Rapid mortar to its line of fast-setting tile and stone installation systems. This mortar sets quickly, allowing grouting in three to four hours.

Ultraflex LFT Rapid has a high content of a unique dry polymer, resulting in excellent adhesion to the substrate and tile. Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior floors, walls and countertops. Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments.

MAPEI, a leader in manufacturing technologically advanced ceramic installation materials, began developing rapid-setting mortars and grouts more than 20 years ago with the introduction of Granirapid® mortar, a faster-setting version of its premium Kerabond/Keralastic™ mortar system for indoor and outdoor applications. Another rapid-setting product, Ultracontact™ RS mortar, allows installers to “drop and go” without back-buttering tiles, a huge time-saving asset for large projects such as shopping malls and airports. MAPEI chemists also developed Planiprep™ RS, a rapid-set patching compound for fast-track concrete repairs to substrates before installers begin setting the tile or stone. When it comes to grouting the joints, MAPEI provides Ultracolor® Plus rapid-setting sanded grout to finish the job quickly.

“In terms of commercial renovation projects, the time savings from these rapid-setting products allow the owners to re-open the floors sooner to their customers, or maybe not close the spaces at all,” said Brian Pistulka, Business Development Manager for MAPEI’s Tile & Stone Installation Systems. “We see the need for speed as a key requirement for flooring contractors today, and MAPEI products play an important role in helping them get the job done on time and on budget.”


MAPEI Group, with 63 subsidiaries including 57 plants in 26 countries, is today the world leader in the production of adhesives and complementary products for the installation of all types of floor and wall coverings. The company also specializes in manufacturing other chemical products for building, from waterproofing products to special mortars and admixtures for concrete, products for the restoration of ancient buildings and special decorative and protective coatings for walls.

Eighteen MAPEI manufacturing facilities are located in the Americas, with headquarters in Deerfield Beach, Florida. MAPEI is an environmentally conscious manufacturer – the company has been a member of the U.S. Green Building Council since 2001 and a member of the Canadian Green Building Council since 2008. MAPEI Americas is a registered provider to the AIA/CES program and also offers training related to ceramic and stone tile, floor coverings and concrete repair through the MAPEI Technical Institute. The majority of the Quality Management Systems MAPEI Americas facilities are ISO 9001certified. Visit www.mapei.com for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location.

FIVE-STAR Contractor spotlight: Kerber Tile, Marble and Stone, Inc.

Kerber Tile, Marble and Stone, Inc.
Since: 1973
Specialty: Ceramic, stone and glass tile installation for medium-high end residential properties.
Employees: Currently six full time
Website: www.kerbertile.com
Facebook: www.facebook.com/kerbertile

Joe and Wendi Kerber, KTMS

Joe and Wendi Kerber started Kerber Tile, Marble and Stone, Inc. (KTMS) during the recession of 1973 in Shakopee, Minn. Since then, it has grown into a diverse company with an office, showroom, shop and warehouse. The company’s work has ranged from simple grout repair jobs to large, upscale residential projects.KTMS partners closely with designers,
architects, remodelers, builders and homeowners on multiple aspects of their projects – from tile and stone design and layout work, to product recommendations, and final installations – striving to meet their clients’ tile and stone needs while exceeding the highest level of industry quality standards. KTMS consults and work with clients primarily in the Twin Cities metro area, but have completed projects across the United States.
The company’s efforts to ensure their clients receive a superior-quality installation have been recognized by the tile industry. All of KTMS’ installers have been certified by the Ceramic Tile Education Foundation. Joe served as the past-president and chairman of the local tile association for 15 years and recently completed a term on the National Tile Contractors Association’s (NTCA) board of directors. Currently, he is a member of both the NTCA’s Technical, and Methods and Standards committees.

Featured Project: Residential
Steam Shower Bathroom

This typical steam shower room starts with 18”x18” porcelain as the main floor tile. All of the smaller tiles used are cut from these 18” tiles. The walls have 9”x18” tiles set in a brickjoint pattern. The sloped shower ceiling is made of 9”x9” tiles set on diagonal; the shower floor features 3”x3” tiles. The bullnose pieces are made in-house; pieces were cut for the deco insets and niches to make the specific layout. Glass mosaics and stone trim pieces are also incorporated into the deco design. The floors and shower bench feature electric in-floor heat with a thermal break in the tile at the glass door. The bathroom also has a carved stone sink with the faucet extending from the mirror. Refrigerator in the vanity is optional.

The bathroom has a carved stone sink with the faucet extending from the mirror.

The walls have 9”x 18” tiles set in a brick-joint pattern; glass mosaics and stone trim pieces are also incorporated into the deco design.

The floors and shower bench feature electric in-floor heat and there is a thermal break in the tile at the glass door.

FIVE-STAR contractor spotlight: McCammack Tile, Inc., Indianapolis, Ind.

This January installment kicks off our monthly spotlight of NTCA Five-Star Contractors, a highly qualified and prestigious group of tile and stone contractor NTCA members who meet stringent qualifications and continue to invest in excellence for their businesses and their clients.

McCammack Tile, Inc.,
Indianapolis, Ind.
Since: 1991
Specialty: Ceramic, stone and porcelain tile installation; light, medium and heavy-duty commercial projects.
Employees: 40

McCammack Tile is a merit shop with more than 40 in-house employees. They are highly committed to continuing education for their employees, which provide them with several levels of qualified tile installers within their organization. All of their lead installers are Certified Tile Installers by the CTEF. As a result, they have a very skilled work force that has flexibility to do small projects, as well as million-dollar high design projects. In 2011 McCammack
won the ABC Honor Award for CSO Architects Headquarters and the TileLetter Commercial Tile award for Community Hospital South. They have a remarkable safety record, with an EMR of .81 for 2010. They experienced zero OSHA recordables over the last eight years, and are confident that their commitments put forth in safety efforts will continue this trend.

Featured project: CSO Architects,
Keystone at the Crossing,
Indianapolis, Ind
Established in 1961 CSO Architects completed the renovation of their new facility in February 2011 after six to eight
months of construction. The size of the existing building, the re-purposed Bally Total Fitness center, is 24,000 square feet and the project is valued at $1.8 million. McCammack Tile installed ceramic/porcelain throughout the facility, aiming for a “wow factor” in the two-story lobby with a tile wall that met CSO’s criteria for subtlety, depth and richness.
Natural-looking materials for the main wall and lobby floor exuded a sense of warmth and welcome, and showed sensitivity to the environment. Floor Gres Walk tile contains 10-12% pre-consumer recycled content and is low-emitting, with the random veining and appealing texture of quartzite. McCammack created a 8´x8´ easily-installed module that was rotated 90 degrees along the wall for a random appearance. The large wall provides a “monolithic grounding” for the stairwell and vertical space in the center of the building.

McCammack created a 8´x8´ module that was rotated 90 degrees along the wall for a random appearance, and was easily installed.

McCammack was challenged with tight grout joints, uneven surfaces and articulated modularity. A matching “stick” mosaic was also installed in the reception area to tie the concept throughout the space.

A matching “stick” mosaic was also installed in the reception area to tie the concept throughout the space.

Color Blox EC by Crossville graced the restroom floors, stall walls and showers, bringing durability, easy maintenance, beauty and a minimum of 20% pre-consumer recycled content to the mix. It also allowed a contrast in texture on the wet wall between the 12˝x24˝ Color Blox EC suede-like texture and very, clean, neutral tile elsewhere; the product provided 6˝x24˝ formats for safety in the shower area.

Color Blox EC by Crossville graced the restroom floors, stall walls and showers.

The flooring installation value was $44,000 labor-only, and took approximately 40 days to complete. Installation materials included those from Summitville, Custom Building Products,MAPEI and Schlüter.

Three Concept Rooms Will Come to Life in the Installation Design Showcase at Coverings 2012

A trio of ingenious design ideas incorporating tile and stone will come to life before the eyes of Coverings 2012 attendees with the presentation of the Installation Design Showcase. The special combined live-action demonstration and exhibit underscores how critical skilled installation is to realizing any design project, and it has become a must-see of the international tile and stone expo, April 17-20, at the Orange County Convention Center in Orlando, Florida. The construction gets underway a day prior to the opening of Coverings, with completion marked for Wednesday, April 18. However, the exhibit will remain in full view through the show’s close.

Matches have been made between three distinguished designers and three accomplished installation teams. Instrumental in making these marriages was The National Tile Contractors Association, a Coverings co-sponsor that helped originate the Showcase three years ago. To participate, installers must have NTCA Five Star Recognition, the association’s highest ranking. The collaborations between the professionals will yield an outdoor living area, a master bathroom and a hotel guestroom where tile and stone have star billing.

The Line-Up of Designers & Installers
Joan DesCombes, a nationally known kitchen designer who has her own practice in Winter Park, Florida, is among the highly touted talent in the Showcase. DesCombes is dreaming-up an outdoor living area that she describes as “a personal pamper patio—a tranquil retreat where one can escape, reflect and relax.” Cox Tile and Marble, of San Antonio, Texas, which has participated in the Installation Design Showcase since its inception, once again is assigning a team that will tackle this scenario.
Orlando native and president of Gribble Interior Group, Grant Gribble, ASID, IIDA, is also stepping into the Showcase spotlight. He is planning the “Mod Squad of master baths,” drawing inspiration from 1960s and 1970s fashion. Helping his retro vision evolve into an energetic yet elegant vignette is Collins Tile and Stone, Arlington, Virginia.

The acclaimed firm TVS Design, Atlanta, is sending senior associate Foreman Rogers, ASID, who has envisioned a “sophisticated and luxe” look for his hotel guestroom. It’s a space that aims to highlight tile as “much more than just a practical material but as a true art form.” David Allen Company, headquartered in Raleigh, North Carolina, will lead the installation on this project.

In addition to shining light on the participating designers and installers, the exhibit will illuminate some of the latest and greatest tile and stone products and essential installation elements from 2012 Coverings exhibitors, including Crossville, Ceramic Tiles of Italy, Florida Tile and Metropolitan Ceramics. What’s more, QEP, Rubi Tools USA and European Tile Masters Inc will provide the necessary tools to construct the exhibit, while H.B. Fuller Construction Products, Mapei and USG Corp will supply the basic building needs.

“The Installation Design Showcase exemplifies the true mission of Coverings: to bring all segments of the tile and stone industry together and amplify how these materials can transform both our living spaces and our world,” said Bart Bettiga, Executive Director of the National Tile Contractors Association. “The fact that the Showcase will be completed over the course of the show, right on the exhibit floor, offers attendees the opportunity to witness the process first-hand, and to interact directly with the designers and installers. It’s yet another example of the kind of innovative, value-added programming that makes Coverings such an incomparable experience.”

According to Bettiga, all of the materials and products featured in the Installation Design Showcase will have an after-life benefitting Tile Partners for Humanity.

Visit www.coverings.com or www.facebook.com/CoveringsShow.

About Coverings
Coverings is the premier international trade fair and expo dedicated exclusively to showcasing the newest in ceramic tile and natural stone. It has grown to be the largest and most important show of its kind in the U.S., featuring exhibitors from more than 50 countries and attracting thousands of distributors, retailers, fabricators, contractors and specifiers, architectural and design professionals, builders and real estate developers, plus the press and journalists who cover this vital and dynamic industry. Coverings is the stage for introducing some of the most innovative tile and stone products in the world. The exposition also serves as a valuable resource for continuing education for all categories of attendees, with informative, accredited seminars and live demonstration sessions conducted throughout the four days and all free of charge. Coverings 2012 is set for April 17-20, at Orange County Convention Center, Orlando, FL. For more information visit www.coverings.com or contact National Trade Productions, Coverings Show Management, 703-683-8500.

Recycling Effort Exceeds Expectations at SURFACES | StonExpo/Marmomacc Americas 2012

Being “green” is no longer a trend or fad – it’s a way of life. This was dramatically demonstrated last week at the recently completed SURFACES | StonExpo/Marmomacc Americas (S2). For the first time, S2 partnered with Mountain Re-Source Center and Tile Partners for Humanity on a recycling
initiative focused on post-show product donations at the close of the three-day event, held January 24-26 in Las Vegas, Nevada at the Mandalay Bay Convention Center. The outstanding results of this inaugural program
speak for themselves and exceeded all expectations.

Mountain Re-Source Center solicited all S2 exhibitors prior to and during the show. The participating exhibitors were very generous, offering approximately 200,000 square feet of material which filled three 50-foot semitrailers to capacity. The total tonnage was about 120,000 pounds. The loads were delivered back to Gridley, California and Gassaway, West Virginia, to serve multiple families and community improvement efforts presently underway. Las Vegas Habitat for Humanity also partnered with one donor and collected a beautiful floor that will stay and benefit a local Las Vegas project.

S2 exhibitors were thrilled to be part of such an important and impactful program. Both small and large
companies actively participated with some of the major donations coming from …
* Beaulieu (9,000 square feet of carpet)
* Mannington Mills (9,000 square feet of flooring)
* Home Legend (5,400 square feet of flooring)
* Nature Flooring (3,500 square feet of flooring)
* Pergo (2,800 square feet of flooring)
* U.S. Floors (2,500 square feet of flooring)

Due to the extreme success, exhibitor participation and effective coordination by Mountain Re-Source Center on the SURFACES | StonExpo/ Marmomacc Americas show, there’s no question this initiative will become an annual event mainstay. Allyson Venugopal, Mountain Re-Source Center’s networking director, heard nothing but positive, encouraging remarks during the effort. “Among the many comments we heard, numerous companies admitted that this type of program is right in line with their business’ green policies. Knowing their products would bypass the landfill and instead benefit others clearly inspired a feeling of pride. The possibilities are limitless on how we can all work together to help communities and neighbors in need,” Venugopal shared, “and we are thankful to Hanley Wood Exhibitions, Freeman Companies and all of the S2 participating exhibitors for making this possible.”

Dana Teague, Group Director, Hanley Wood Exhibitions added, “Our shared S2 accomplishment is only amplified by the thought that its success could result in even more community involvement and corporate participation outside of the show. About 75% of the exhibitors participating indicated they wanted to discuss future donations! We are grateful to have had this opportunity, to all our exhibitors, and to Mountain Re-Source Center and Tile Partners for Humanity for all their work, coordination and volunteers. We will most definitely plan for this initiative in 2013.”

Additionally, the Mandalay Bay was successful in recycling 80% of the remaining materials left in both the Bayside and Shorelines Exhibit Halls (including residual cardboard, aluminum, paper, plastics, pallets, etc.).

For more information regarding the Mountain Re-Source Center and Tile Partners for Humanity, visit their websites at www.mountainre-source.org and www.tpfh.com. All donations are tax deductible.

Save the Date
The momentum is already building for SURFACES | StonExpo/Marmomacc Americas 2013, scheduled for January 29-January 31 at the Mandalay Bay Convention Center, Las Vegas, Nevada USA. For more information on SURFACES and StonExpo/Marmomacc Americas, visit us at www.Surfaces.com or www.StonExpo.com or follow us at @Surfaces_Show and @StonExpo.

About Sponsors and Endorsers
The official sponsor of SURFACES is the World Floor Covering Association (WFCA), the floor covering industry’s largest advocacy organization representing floor covering retailers, contractors and allied service providers throughout North America. The WFCA is a recognized leader in marketing research, industry certification programs, and operates the premier consumer flooring web site, www.wfca.org, providing unbiased information about every type of floor covering and connecting customers to members’ retail stores. The WFCA also influences public policy affecting the floor covering industry and consumers. For more information about the WFCA, visit www.wfca-pro.org.

StonExpo/Marmomacc Americas’ Official Sponsors are the Marble Institute of America (MIA) and Natural Stone Council. The mission of the MIA is to promote the use of natural stone and be the world’s most authoritative natural stone information resource. Membership in the association is worldwide and includes over 2,000 natural stone producers, exporters/importers, distributors/wholesalers, fabricators, finishers, installers, and industry suppliers—all committed to the highest standards of workmanship and ethics.

The Natural Stone Council, home of the Genuine Stone® brand, is the leader in the stone industry that represents the major associations who are committed to promotion and education of the industry and general public on the value and benefits of natural stone. Supporting member associations include: Allied Stone Industries, American Monument Association, Building Stone Institute, Canadian Stone Association, Elberton Granite Association, Marble Institute of America, National Building Granite Quarries Association, National Granite Manufacturers Association and Natural Stone Alliance.

StonExpo/Marmomacc Americas official endorsers are Marmomacc, Allied Stone Industries and The Concrete Countertop Institute.

About Veronafiere
Veronafiere (Verona Trade Fair Company) is Italy’s most important direct organizer of trade shows and among the top organizers in Europe. Founded in 1898, Veronafiere now focuses on economic sectors of primary importance to the Italian economy, including stone (Marmomacc), construction (Samoter), and wine (Vinitaly). Veronafiere conducts or hosts 37 trade shows a year in Verona and 11 abroad. Annual turnover in 2007 was more than $110M.

Marmomacc is the global leader in natural and engineered stone materials and related technologies and design. Samoter is one of Europe’s major exhibitions of construction equipment and earth-moving machinery. Vinitaly is the largest wine trade show in the world. All three are owned and organized by Veronafiere.

About Hanley Wood
Hanley Wood is comprised of four platforms: Business Media, which publishes more than 30 magazines, featuring Builder, Remodeling and Architect magazine, along with related Web sites, e-newsletters, and conferences; Exhibitions, which produces marquee events such as World of Concrete, bringing residential and commercial construction professionals face-to-face with manufacturers, suppliers, distributors, and service providers, and also manages events in other industries; Market Intelligence, which collects and aggregates proprietary data sets that capture hundreds of pieces of profile and material information about housing developments in more than 75 housing markets; and Marketing, which plans, creates, and executes strategic and integrated marketing solutions for its clients. Visit www.hanleywood.com.

LATICRETE® Hydro Ban™ Flange Drains to debut at Surfaces 2012

LATICRETE, a global manufacturer and leader of premium installation and finishing systems for the building industry, has developed the LATICRETE® Hydro Ban™ Flange Drain and the LATICRETE Hydro Ban Flange Tile Drain, which together debuted at Surfaces 2012 in Las Vegas, NV January 23 – 26. Both products are low-profile floor drains which have been specifically designed for bonded waterproofing installations using LATICRETE Hydro Ban waterproofing membrane. When installed in a shower, LATICRETE Hydro Ban Flange Drains eliminate the pre-slope and primary shower pan liner according to TCNA B422.

Crafted of precision, heavy-duty stainless steel with a brushed surface, these “made in the USA” drains are scratch and wear resistant. The “Tile-in Grate” feature allows for an “invisible” drain by accepting surrounding tile right into the drain grate’s housing, therefore offering creative tile design opportunities.

“Our flange drains have an assembly which allows for greater adjustment of the top drain to compensate for size variations on site. Clearly, this improves tile installation speed,” stated Sean Boyle, LATICRETE Marketing and Product Development Director. “They provide tile contractors greater flexibility on any installation, saving on labor time and eliminating the need for multiple components. Additionally,” continued Boyle, “LATICRETE Hydro Ban Flange Drain and the LATICRETE Hydro Ban Flange Tile Drain work in perfect harmony with LATICRETE tile and stone installation materials as components of the globally acknowledged and accepted LATICRETE Lifetime Warranty.”

LATICRETE International, Inc. is a US-based, family-owned global manufacturer and leader of premium installation and finishing systems for the building industry. LATICRETE® products are produced and distributed worldwide in the commercial and consumer channels. The company’s philosophy of innovation and technical expertise has led to an unparalleled reputation and commitment to superior quality, performance and customer service. Manufactured in state-of-the-art ISO 9001:2008 certified facilities, LATICRETE offers a broad product portfolio including an extensive line of low VOC sustainable products independently certified by GREENGUARD. LATICRETE®, LATAPOXY®, SpectraLOCK®, Hydro Ban® and DRYTEK® are registered brands of LATICRETE International, Inc. Corporate Website: www.laticrete.com.

1 2 3